Okaloosa County BOCC — February 3, 2015 — 2015-02-03 SMP Resolution

RESOLUTION NO. 2015-__ A RESOLUTION OF THE BOARD OF COUNTY COMMISSIONERS OF OKALOOSA COUNTY, FLORIDA, ADOPTING THE STRATEGIC MARKETING PLAN-REVISED FOR FISCAL YEAR 2014-2015; AND PROVIDING FOR AN EFFECTIVE DATE. WHEREAS, the Tourist Development Operations and Procedures Manual (the “Manual”) requires the adoption of a Tourist Development Strategic Marketing Plan (the “Plan”) as a component of each annual budget submitted by the Tourist Development Department (the “TDD”); and WHEREAS, on August 19, 2014, the Board of County Commissioners (the “Board”) approved the Plan, which set forth the proposed marketing and promotional activities and expenditures to be performed by the TDD during Fiscal Year 2014-2015; and WHEREAS, the Tourist Development Council at its January 22, 2015 meeting reviewed the Plan and voted unanimously to recommend approval of certain changes; and WHEREAS, the Board finds that adopting the revised Plan, which sets forth the revised marketing and promotional activities and expenditures for Fiscal Year 2014-2015 is in the public interest and is consistent with the requirements of the Manual. NOW THEREFORE, BE IT RESOLVED BY THE BOARD OF COUNTY COMMISSIONERS OF OKALOOSA COUNTY, FLORIDA, AS FOLLOWS: SECTION 1: RECITALS The recitals set forth above are true and correct and are incorporated into this Resolution. SECTION 2: ADOPTION OF THE TOURIST DEVELOPMENT MARKETING PLAN A. The Board hereby adopts the attached revised Plan, which sets forth the revised marketing and promotional activities and expenditures for Fiscal Year 2014-2015. B. The expenditures provided in the revised Plan constitute only a general allocation of projected revenues between the general tasks outlined therein and do not constitute the authorization for the expenditure of those funds. All such expenditures must be authorized pursuant to established County policies codified in Sections D.400 and E.600 of the Manual. SECTION 3: EFFECTIVE DATE This resolution shall become effective immediately upon adoption by the Board of County Commissioners and shall govern all expenditures for marketing and promotion for Fiscal Year 2014-2015. DULY ADOPTED THIS 3rd DAY OF FEBRUARY, 2015. BOARD OF COUNTY COMMISSIONERS OF OKALOOSA COUNTY, FLORIDA (SEAL) By: Nathan D. Boyles Chairman ATTEST: By: J.D. Peacock, II Clerk of Circuit Court APPROVED AS TO FORM AND CORRECTNESS: By: Gregory T. Stewart County Attorney  FY 2014-15 Strategic Marketing Plan (Revised) TDC 01/22/15 ~ BCC 02/03/15  FY15 CONSOLIDATED STRATEGIC MARKETING PLAN Activity Dollars Dollars Promotional Items & Collateral (Trade Shows, Sales Calls, Film Visitor Center, ECCC, & Other) $83,370 $83,370 Local Event Promotional Activities $4,700 $4,700 Trade Show Fees $65,655 $65,655 Advertising Agency (Base Services & Travel) $465,000 $465,000 Advertising Agency (Media Planning & Purchasing) $100,000 $100,000 Website Development & Maintenance $82,500 $82,500 Familiarization Tours, Press Visits $70,400