Okaloosa County BOCC — August 4, 2015 — BCC Marketing Update April - June 2015
BCC Marketing Update April - June 2015 in the August 4, 2015 Okaloosa County BOCC meeting materials. Preserved county-portal original with machine-extracted reading text.
Preserved among the August 4, 2015 Okaloosa County Board of County Commissioners meeting materials (IQM2 meeting 1275). The date shown is the verified meeting context, not an independently established creation date for every attachment. The download catalog used July 7, 2015; the meeting date was corrected using the agenda/minutes heading and matching source filename.
Original publication
BCC Marketing Update April - June 2015
Date
August 4, 2015
Publisher
Okaloosa County Board of County Commissioners
Where to find it
3
Reference collection
Okaloosa County Board of County Commissioners (IQM2 public portal)
Source date and document identity checked for this intake. Machine text has not received independent human proofreading.
HOW FAR THIS HAS BEEN CHECKED
File / copy authenticity
Preserved files carry a SHA-256 fingerprint fixed at ingest; whether those bytes match the original capture is not independently verified.
Transcription / extraction
Each reading-text file shows its recorded review status below.
BCC Marketing Update April - June 2015 — extracted reading text
Machine extraction of the preserved PDF embedded text using pdftotext -layout. Form-feed page boundaries retained; no words rewritten. Not independently human proofread; consult the original for layout and uncertain characters.
Compare reading text with the preserved source. Line breaks and spacing are retained; long lines wrap to fit the screen. A file's role does not establish that its text has been checked.
BCC Marketing Update April - June 2015 — extracted reading text
Machine-extracted OCR text · Review label: Known limitations
Tourist Development Department
Marketing and Sales Update
Department: CVB and ECCC Marketing and Sales
Date: April 2015 – June 2015
Department Overview
Primary Objectives
Drive leisure, group and meeting visitation during the shoulder seasons. Maintain top of mind
awareness during the peak seasons. Leverage brand awareness throughout the community
and across all markets.
Primary Deliverables
Marketing Dept. CVB & ECCC
• May – Presentation to the Board, Strategic Marketing Plan (DRAFT)
• Familiarization Tours
o Spring Mommy Blogger FAM Tour
o Collinson Meeting Planner FAM Tour
• Events Organized
o Heart of Tourism Awards – Inaugural
Recognized (5) extraordinary industry professionals, nominations
submitted by industry partners
(3) Strategic Marketing Plan events for partners
o Smoke on the Coast Participation
• Press & Media
o National Travel & Tourism Week Press Releases
o Epicurean Traveler – “Driving Our Way Around the Emerald Coast of Florida”
o Coverage from Mommy Blogger FAM:
MomDot, “Top 5 Ways to Love Your Vacation to the Emerald Coast”
Really, Are You Serious?, “Affordable Beach Access Hotel with
BCC Marketing Update April - June 2015.docx
Last printed 7/28/2015 3:25:00 PM
Project Overview Statement—Executive Summary
Water at Florida’s Emerald Coast”
• Website
o New Header Treatment for EmeraldCoasting.com
New design with more engaging typographical treatment
o New Local Partnerships – Blog Contributions
• Social Media
o Trip & Tricks Video – 25K view, 70K reached, 102 comments, 402 shares
(including lifestyle blogger/Bravo TV star Rosie Pope
o 100 Days of # EmeraldCoasting
th st
Runs May 25 to September 1
o New Video – Driving to the Emerald Coast
• E-Newsletter Deployments
o Quarterly Consumer E-Newsletter
o Monthly Stakeholder E-Newsletter – April, May, June
• Other
o Atlanta Eats – Gulf to Table Film Shoot with Partner Participation
Co-Op partnership, positions Emerald Coast as a premier culinary
destination to the Atlanta Market, includes broadcast, long form
video, social, blog, and promotional giveaways
o Cherry Blossom Festival Spring Campaign
th th
o Fall Campaign, Run June 16 to September 30
Print, radio, TV, Digital
EC Convention & Visitors Bureau
• Events Highlighted:
o (13) Reunions and Retreats
o (61) Weddings
o (5) Church Groups
o (7) Shows/Sports Events
o (4) Business Meetings
o (3) Tour Groups
o (5) Civic Organizations
• Familiarization Tour(s)
o Collinson FAM Tour
• Travel & Community Involvement
o Meeting Spots – Tallahassee, FL
o FWB Tourism Committee
st
o FWB Chamber 1 Friday Coffee
EC Convention Center
• Events Highlighted:
o Disney Pixar in Concert, Sinfonia
o Georgia Baptist – SuperWOW
o Masquerade Dance
o Varsity Spirit – Athletic Championships
o Victory Athletics Spirit Cheer Competition
Page 2 7/28/2015
Project Overview Statement—Executive Summary
o Children’s Invitational Charity Auction
o Tropical Smoothie Café Roadshow
o Emerald Coast Auburn Club
Only a preview is loaded on this record page. The linked reading pages contain the remaining text and work without JavaScript.
Citation & reuse
Okaloosa County Board of County Commissioners. “Okaloosa County BOCC — August 4, 2015 — BCC Marketing Update April - June 2015.” August 4, 2015. BCC Marketing Update April - June 2015. Crypt of Echoes evidence ID LED-2026-f37fdda9457d4f719764bf879b0c43f3. http://127.0.0.1:58097/evidence/LED-2026-f37fdda9457d4f719764bf879b0c43f3. Accessed [date].
Catalogue citation: Okaloosa County Board of County Commissioners, BCC Marketing Update April - June 2015, meeting materials for August 4, 2015. https://okaloosacountyfl.iqm2.com/Citizens/FileOpen.aspx?Type=4&ID=8999&MeetingID=1275
Preserved county public-record source. Third-party attachments may retain their original rights.
