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Okaloosa County BOCC — August 4, 2015 — BCC Marketing Update April - June 2015 — reading text
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Tourist Development Department
Marketing and Sales Update
Department: CVB and ECCC Marketing and Sales
Date: April 2015 – June 2015
Department Overview
Primary Objectives
Drive leisure, group and meeting visitation during the shoulder seasons. Maintain top of mind
awareness during the peak seasons. Leverage brand awareness throughout the community
and across all markets.
Primary Deliverables
Marketing Dept. CVB & ECCC
• May – Presentation to the Board, Strategic Marketing Plan (DRAFT)
• Familiarization Tours
o Spring Mommy Blogger FAM Tour
o Collinson Meeting Planner FAM Tour
• Events Organized
o Heart of Tourism Awards – Inaugural
Recognized (5) extraordinary industry professionals, nominations
submitted by industry partners
(3) Strategic Marketing Plan events for partners
o Smoke on the Coast Participation
• Press & Media
o National Travel & Tourism Week Press Releases
o Epicurean Traveler – “Driving Our Way Around the Emerald Coast of Florida”
o Coverage from Mommy Blogger FAM:
MomDot, “Top 5 Ways to Love Your Vacation to the Emerald Coast”
Really, Are You Serious?, “Affordable Beach Access Hotel with
BCC Marketing Update April - June 2015.docx
Last printed 7/28/2015 3:25:00 PM
Project Overview Statement—Executive Summary
Water at Florida’s Emerald Coast”
• Website
o New Header Treatment for EmeraldCoasting.com
New design with more engaging typographical treatment
o New Local Partnerships – Blog Contributions
• Social Media
o Trip & Tricks Video – 25K view, 70K reached, 102 comments, 402 shares
(including lifestyle blogger/Bravo TV star Rosie Pope
o 100 Days of # EmeraldCoasting
th st
Runs May 25 to September 1
o New Video – Driving to the Emerald Coast
• E-Newsletter Deployments
o Quarterly Consumer E-Newsletter
o Monthly Stakeholder E-Newsletter – April, May, June
• Other
o Atlanta Eats – Gulf to Table Film Shoot with Partner Participation
Co-Op partnership, positions Emerald Coast as a premier culinary
destination to the Atlanta Market, includes broadcast, long form
video, social, blog, and promotional giveaways
o Cherry Blossom Festival Spring Campaign
th th
o Fall Campaign, Run June 16 to September 30
Print, radio, TV, Digital
EC Convention & Visitors Bureau
• Events Highlighted:
o (13) Reunions and Retreats
o (61) Weddings
o (5) Church Groups
o (7) Shows/Sports Events
o (4) Business Meetings
o (3) Tour Groups
o (5) Civic Organizations
• Familiarization Tour(s)
o Collinson FAM Tour
• Travel & Community Involvement
o Meeting Spots – Tallahassee, FL
o FWB Tourism Committee
st
o FWB Chamber 1 Friday Coffee
EC Convention Center
• Events Highlighted:
o Disney Pixar in Concert, Sinfonia
o Georgia Baptist – SuperWOW
o Masquerade Dance
o Varsity Spirit – Athletic Championships
o Victory Athletics Spirit Cheer Competition
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Project Overview Statement—Executive Summary
o Children’s Invitational Charity Auction
o Tropical Smoothie Café Roadshow
o Emerald Coast Auburn Club
o Shine On – Women’s Conference
o World’s Greatest Baby Shower
o Caged Combat VI
o Fantazia Circus
o American Beads Show
o Florida’ Institute of CPA’s
o Tops n’ Blue
o Precision Athletics Cheer Camp
o AVCOM User’s Conference
• Travel & Community Involvement:
o Collaborate Marketplace, Orlando, FL
o Destin Chamber Luncheon
o Albany Military Tradeshow
o Hotel Collection Meetings
o Okaloosa County Multi-Chamber Tradeshow
o FWB Chamber Coffee
o CMCA
• Familiarization Tour(s)
o Collinson FAM Tour
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