Okaloosa County BOCC — January 19, 2016 — TO 176 rev1

TASK ORDER APPROVAL FORM CONTRACT #: C12-2007-TDC TASK ORDER #:176 Rew 1 - 0 122el& TASK ORDER AMOUNT: $286,368 OFFERED BY CONSULTANT: Peter Mayer Advertising FIR NAME James Geiger RtPRES TATIVE'S PRINTED NAME v SIGNATUtE ( CFO \ { TITLE DATE RECOMMENDED FOR APPROVAL (Department Director) il L SIGNATURE 77D o7 TITLE DATE / COUNTY ADMII\VATOR (if applicable) W 7 DATE APPROVED BY OKALOOSA COUNTY (Per Purchasing Manual) e $25,000 or less approved by Purchasing Director e Between $25,001 and $50,000 approved by Purchasing Director and County Administrator e Inexcess of $50,000 approved by the Board. / PUR(@ASING DIRECTOR l!fi]]g DATE CHAIRMAN (if applicable) DATE 9102/.2120 :S3MIdX3 VIO0S ‘HOYVISTY d3IAQY ‘ONILIWNVYIN JAAY ¥IAVIN 33134 001-2002-2LD #1LOVHINOD "ONI ‘ONISILY ONIMYOMLIN 2 vigaw LWOW g3M “d ‘ONISIL TOURIST DEVELOPMENT DEPARTMENT ATTORNEY APPROVAL FORM CONTRACTOR NAME: PETER MAYER ADVERTISING CONTRACT #: C12-2007-TDC TASK/PURCHASE ORDER #: 176 REVISED #1 (FY 15-16 SMP Leisure Print Packages) TASK/PURCHASE ORDER AMOUNT: NOT TO EXCEED $286,368 I have reviewed the above-referenced task/purchase order and find it to be in compliance with the terms of the contract, Tourist Development Department Operations & Procedures Manual, the Okaloosa County Purchasing Manual and applicable local, state and federal laws, rules and regulations. (Initial applicable authorization) LA This approval authorizes the goods/work described in the attached Task or Purchase Order to be performed or acquired. This approval authorizes the goods/work described in the attached invoice(s) to be processed for payment. APPROVED AS TO FORM AND LEGALITY: = = TDDATTORNEY N LYNN HOSHIHARA DECEMBER 29, 2015 Task Order 176 July 7, 2015 FY16 SMP Leisure Print Packages Pass Through Costs i Revised 12/18/15 1 BACKGROUND & PROJECT ASSIGNMENT Okaloosa County, through Okaloosa County Tourist Development Department (hereafter referred to as “Client”) has asked Peter Mayer (hereafter referred to as “Agency”) to develop a new project - a series of leisure print media packages to run in various publications as part of the FY 2015-16 Strategic Marketing Plan. The project will run from October 2015 through September 2016 and will consist of paid media as well as advertising tactics to support it. This task order reflects the Paid Media hard (pass through) costs for the campaign as noted on page 17 of the contract. Agency fees for related media planning (TO 166) and media purchasing and reporting (TO 167) for the campaign have been provided in previous task orders. The County approved the FY 2015-2016 Strategic Marketing Plan on July 7, 2015, which included a line item for Media Campaign (Fall/Winter, Christmas, Snowbird, Spring/Summer, Non-Seasonal/Niche) in the amount of $2,322,010. Task order is being revised to reflect the amended FY 2015-16 Strategic Marketing Plan adopted by the Board on December 15, 2015, 2 ACTIVITIES & DELIVERABLES 1. Fulfilment of a Client approved Media Plan, which includes: Vendor Cost Official Visit Florida Visitor’s Guide (Miles Media) $15,956 Life’s A Beach $9,925 Interfuse Media $50,000 National Geographic Traveler (Maria E. Coyne) $108,000 The Local Palate $20,535 Coastal Angler $6,000 Audubon (Compass Media) $24,100 Play Florida: Golf (Destination Media) $13,600 Toronto Life (John Andreopoulos) $10,300 Crossings (AJR Publishing) $4,500 Dreamscapes $6,940 International Travel Guide (BMI Publishing) $4,775 Discover America (Miles Media) $40,000 511,737 Total $284,631 5286,368 2. Print media packages negotiated by the agency may include email blasts, online banners, and/or other non-print advertising components. 3. All media placements specific to this strategic marketing plan will run within the campaign period unless otherwise noted in written approval from the Client. Peter Mayer Okaloosa TDD Page 1 Confidential 1111242v2 Task Order 176 July 7, 2015 FY16 SMP Leisure Print Packages P