Okaloosa County BOCC — August 2, 2016 — Mktg June

MARKETING REPORT June 23, 2016  Website and Social Opportunities are Live! • More opportunities for partners to have a presence on the site, such as: • Guest Blogging • Promotion on Social • Access to Featured Events on homepage • Visit EmeraldCoasting.com, go to partner portal, log-in and it will be labeled “Social and Web Exposure Opportunities” 2 Pets Welcome Here TV Spot 3  Social Highlights • Highest level of Facebook monthly fan growth in history! • 0.71% (last year was -4.4%) 4 Current Campaigns 5 2016 Summer Campaign • The campaign has ended, but with record-breaking results! • Over 5.5 million impressions • Over 40k clicks • Over 70k engagements 6  2016 Fall Campaign • Fall campaign has officially launched! • For this campaign, we have the following: • Display & mobile banners (animating & static) • Native Ads • Search • Retargeting • Text Ads • Pre-roll • Facebook Newsfeed Ads • Content Activation 7 Fall Campaign TV Spot (new!) 8 Upcoming Campaigns 9  Be On The Look Out! • Part 2 of the Gulf to Table campaign • September 2016 • Snowbirds Campaign (1st half launches before end of FY) • Mid-August • Holiday Campaign (1st half launches before end of FY) • Mid-August 10 Reminders 11 How do you get involved with Gulf to Table? • Go to the Partner Portal • http://www.emeraldcoastfl.com/partners • Visit ‘Gulf to Table Materials’ • Download logos & our Gulf to Table one-sheeter • Request your Gulf to Table guides and window clings 12 Add Your Specials & Events • Partner Access • http://www.emeraldcoastfl.com/partners • Login: • Accommodation • Password: EmeraldCoast • Submit the following: • Accommodation information • Restaurant information • Special deal • Event 13 Thank You 14 CVB SALES June Update – FAM for Yoga Journalist (UK) Martin Clarke – OM Yoga Lifestyle Magazine 6-9 to 6-12  Emerald Grande  Hot Yoga FWB  Dragonfly Yoga FWB  Sunshine Yoga Destin  Destin Pilates, Yoga & Arial  LexyLeah Yoga  Synergy  Brotula’s  Jackacuda’s  Grand Vista Bar  Whole Foods  The Fresh Market  Local Market 2 Hard Hat Tour – New Henderson Resort 3 I-10 Welcome Center – Summer Festival Deborah Dickerson – Public Relations Assoc. Friday, 6-10-2016 (4,000+ visitors) 4 June Travel Update – New Orleans, LA New Orleans Bridal 6/15/2016 600 NOLA Brides Gulf States MPI Chapter Event 6/16/2016 Meeting Planners & Suppliers 5 July Travel Schedule Your Military Reunion Connection 7-12 to 7-14 Boomtown Casino New Orleans, LA 6 June Groups Summer Housing for Kaloe College – 140 Students/Faculty 6-1 to 6-30 Global Series Session 1 – 1,500 ppl 6-20 to 6-25 Global Series Session 2