Okaloosa County BOCC — August 2, 2016 — Mktg June — reading text

MARKETING REPORT June 23, 2016  Website and Social Opportunities are Live! • More opportunities for partners to have a presence on the site, such as: • Guest Blogging • Promotion on Social • Access to Featured Events on homepage • Visit EmeraldCoasting.com, go to partner portal, log-in and it will be labeled “Social and Web Exposure Opportunities” 2 Pets Welcome Here TV Spot 3  Social Highlights • Highest level of Facebook monthly fan growth in history! • 0.71% (last year was -4.4%) 4 Current Campaigns 5 2016 Summer Campaign • The campaign has ended, but with record-breaking results! • Over 5.5 million impressions • Over 40k clicks • Over 70k engagements 6  2016 Fall Campaign • Fall campaign has officially launched! • For this campaign, we have the following: • Display & mobile banners (animating & static) • Native Ads • Search • Retargeting • Text Ads • Pre-roll • Facebook Newsfeed Ads • Content Activation 7 Fall Campaign TV Spot (new!) 8 Upcoming Campaigns 9  Be On The Look Out! • Part 2 of the Gulf to Table campaign • September 2016 • Snowbirds Campaign (1st half launches before end of FY) • Mid-August • Holiday Campaign (1st half launches before end of FY) • Mid-August 10 Reminders 11 How do you get involved with Gulf to Table? • Go to the Partner Portal • http://www.emeraldcoastfl.com/partners • Visit ‘Gulf to Table Materials’ • Download logos & our Gulf to Table one-sheeter • Request your Gulf to Table guides and window clings 12 Add Your Specials & Events • Partner Access • http://www.emeraldcoastfl.com/partners • Login: • Accommodation • Password: EmeraldCoast • Submit the following: • Accommodation information • Restaurant information • Special deal • Event 13 Thank You 14 CVB SALES June Update – FAM for Yoga Journalist (UK) Martin Clarke – OM Yoga Lifestyle Magazine 6-9 to 6-12  Emerald Grande  Hot Yoga FWB  Dragonfly Yoga FWB  Sunshine Yoga Destin  Destin Pilates, Yoga & Arial  LexyLeah Yoga  Synergy  Brotula’s  Jackacuda’s  Grand Vista Bar  Whole Foods  The Fresh Market  Local Market 2 Hard Hat Tour – New Henderson Resort 3 I-10 Welcome Center – Summer Festival Deborah Dickerson – Public Relations Assoc. Friday, 6-10-2016 (4,000+ visitors) 4 June Travel Update – New Orleans, LA New Orleans Bridal 6/15/2016 600 NOLA Brides Gulf States MPI Chapter Event 6/16/2016 Meeting Planners & Suppliers 5 July Travel Schedule Your Military Reunion Connection 7-12 to 7-14 Boomtown Casino New Orleans, LA 6 June Groups Summer Housing for Kaloe College – 140 Students/Faculty 6-1 to 6-30 Global Series Session 1 – 1,500 ppl 6-20 to 6-25 Global Series Session 2 – 1,500 ppl 6-25 to 7-3 Ducks Unlimited (YR 2) – 100 ppl 6-23 to 6-25 19 Weddings, 8 Reunions and Retreats, 1 Church, Military, Business and Dance group. (more than 5,100 projected visitors) Julie Edison’s blog on EC Food is in this months partner newsletter. 7 Thank You 8 ECCC SALES Past Event – World’s Greatest Baby Shower Repeat Client Since 2007 1,000-1,500 Mothers to Be, New Mothers & Their Families 10 Past Event – Victory Athletics Cheer Competition Average attendance 1,700 with large economic impact. Dates have been requested for next year. 11 Upcoming Event – AmeriCheer/AmeriDance Booked as a result of Liz and Rachel attending the Collinson Fam Tour that we hosted in May 2015 12 Marketing/Selling the ECCC on Facebook ECCC Facebook statistics since early March: • 55% increase in number of likes • 72% increase in post reach • 411% increase in post engagement Largest Facebook audience is women ages 35-44 (21%) • Per MPI’s 2012 Annual Business Barometer, 75-80% of their meeting planner members are women • Per Forbes.com, women drive 70-80% of all consumer purchasing Why Facebook? • Per Forbes.com, social media has a 100% higher lead-to-close rate than outbound marketing • Unless we promote a post or run an ad, it is completely FREE! 13 New Team Member Meet our new Operations Manager, Allen Lassiter! Allen started his new position with us on June 8 and is excited to hit the ground running with all things operational at the ECCC. Allen is a lifetime resident of Fort Walton Beach and his work background includes over 33 years with the City of Fort Walton Beach in Operations/Facilities Maintenance. 14 Thank You 15  Group Business Assisted by CVB May Number of Days Visitors are Projected Number of Type Location Start Date End Date Property Visitors in Bed Taxing District Name Of Group Business Cassie Hicks Wedding W D/OI/FWB 5/13/2016 5/18/2016 Various 75 6 Emily Stredwick W D/OI/FWB 5/3/2016 5/11/2016 Various 50 9 Chere' McKeel W D 5/5/2016 5/8/2016 Emerald Grande 150 4 Kylie Lark Wedding W D/OI/FWB 5/5/2016 5/10/2016 Various 50 6 Laura Storm W D 5/6/2016 5/8/2016 Beach House & Various 30 3 Clark - Moore Wedding W OI 5/12/2016 5/16/2016 EL Matadore & Various 100 5 Kiya-Kyle Joaglund W D/OI/FWB 5/18/2016 5/23/2016 Various 50 6 Cassandra Williams Wedding W D/OI/FWB 5/21/2016 5/28/2016 Various 50 8 Jones/Lag Wedding W D/OI/FWB 5/21/2016 5/28/2016 Various 30 8 Ervin -Kell Wedding W D/OI/FWB 5/29/2016 5/31/2016 Various 35 3 Makaila Bowen W D/OI/FWB 5/20/2016 5/21/2016 Various 75 2 Julie Barling Wedding W D 5/12/2016 5/15/2016 Fairfield Inn/Summerplace 50 4 Kimberly Sampson Wedding W D/OI/FWB 5/20/2016 5/23/2016 Emerald Grande 50 4 Lashunda Norman Wedding W D/OI/FWB 5/14/2016 5/16/2016 Various 75 3 Lopez-Delgado Wedding W D/OI/FWB 5/26/2016 6/2/2016 Various 40 8 Rouland - Bowman Wedding W OI 5/29/2016 6/3/2016 Seaspray 30 6 Mallory Kastler Wedding W D/OI/FWB 5/19/2016 5/23/2016 Various 60 5 L-1 Company 1960 RR OI 5/4/2016 5/8/2016 Holiday Inn Resort 19 5 Sasha Yancy W D/OI/FWB 5/22/2016 5/27/2016 Various 50 6 Carole Steier Wedding W D/OI/FWB 5/18/2016 5/22/2016 Various 24 5 Fleet - White Wedding W D/OI/FWB 5/5/2016 5/8/2016 Various 115 4 Brenda Yingling Wedding W D 5/18/2016 5/23/2016 Wingate By Wyndham 50 6  Group Business Assisted by CVB May Number of Days Visitors are Projected Number of Type Location Start Date End Date Property Visitors in Bed Taxing District Name Of Group Business Kaleo College Housing SG OI 5/22/2016 5/31/2016 Magnolia Dunes 140 10 Tamera Boehm Wedding W D 5/12/2016 5/16/2016 Beach House Destin 40 5 Meussa Borland Wedding W D 5/12/2016 5/16/2016 Destin Bay House/Various 150 5 Bryce and Jennifer Larson Wedding W D 5/5/2016 5/8/2016 Palms of Destin 40