Okaloosa County BOCC — August 2, 2016 — Mktg May

MARKETING REPORT May 23, 2016  Website: Looking Ahead • More opportunities for partners to have a presence on the site, such as: • Guest Blogging • Promotion on Social • Access to Featured Events on homepage • More details to come 2 Current Campaigns 3 2016 Summer Campaign Timing • Ends mid-June • Still performing at a higher rate than 2015 4 Gulf to Table Campaign Timing • Campaign has been extended due to the high engagement levels with Search 5 Upcoming Campaign 6 2016 Fall Campaign Timing • Campaign will launch in mid-June Target • Couples and/or groups without children Creative • Creative will feature new brand campaign with new fall imagery from most recent photoshoot 7 Reminders 8 How do you get involved with Gulf to Table? • Go to the Partner Portal • http://www.emeraldcoastfl.com/partners • Visit ‘Gulf to Table Materials’ • Download logos & our Gulf to Table one-sheeter • Request your Gulf to Table guides and window clings 9 Add Your Specials & Events • Partner Access • http://www.emeraldcoastfl.com/partners • Login: • Accommodation • Password: EmeraldCoast • Submit the following: • Accommodation information • Restaurant information • Special deal • Event 10 Thank You 11 CVB SALES May Update – FAM for Canadian Foodie Bloggers 2 May Travel - Update Camille Year 2 3 June Travel Schedule – New Orleans, LA New Orleans Bridal 6/15/2016 Gulf States MPI Chapter Event 6/16/2016 4 Marketing Assist Radio Interview: 5/3/2016 Sunday Morning Magazine with Rodney Lear – Affordable Family Friendly Family Vacations Radio Interview: AARP Magazine – 5/6/2016 Best Places to Retire Visit Florida Journalist FAM: 5/15-16/2016, Food, Family, Travel and Health Convention South Magazine: 5/16/2016, Foodie Features – Gulf to Table 5 May Groups Summer Housing for Kaloe College – 140 Students/Faculty 5/22-31/2016 May Day Festival – 2000+ people 5/7-9/2016 RADFC Soccer Tournament – 120 Teams @ 15-20 players 5/19- 22/2016 30 Spring Weddings, 3 very big Sports groups and 1 Family Reunion, Church and School groups. (more than 4,200 visitors) 6 Thank You 7 ECCC SALES  Past Event – Sinfonia’s Music Rocks Over 2,200 students from local area schools Students played their recorders with the orchestra & enjoyed a live orchestra concert. 9  Past Event – 48th Annual EOD Memorial Ball Annual event since 2004, with more than 1,000 in attendance each year 10 Past Event – EOD Memorial Ball Colonel Oliver North 2016 Guest Speaker 11  Past Event – Chris Janson Concert Awesome Event Volunteers The ECCC & Aramark teams produced an exciting concert event. 12  Upcoming Event