Okaloosa County BOCC — August 2, 2016 — Mktg May — reading text

MARKETING REPORT May 23, 2016  Website: Looking Ahead • More opportunities for partners to have a presence on the site, such as: • Guest Blogging • Promotion on Social • Access to Featured Events on homepage • More details to come 2 Current Campaigns 3 2016 Summer Campaign Timing • Ends mid-June • Still performing at a higher rate than 2015 4 Gulf to Table Campaign Timing • Campaign has been extended due to the high engagement levels with Search 5 Upcoming Campaign 6 2016 Fall Campaign Timing • Campaign will launch in mid-June Target • Couples and/or groups without children Creative • Creative will feature new brand campaign with new fall imagery from most recent photoshoot 7 Reminders 8 How do you get involved with Gulf to Table? • Go to the Partner Portal • http://www.emeraldcoastfl.com/partners • Visit ‘Gulf to Table Materials’ • Download logos & our Gulf to Table one-sheeter • Request your Gulf to Table guides and window clings 9 Add Your Specials & Events • Partner Access • http://www.emeraldcoastfl.com/partners • Login: • Accommodation • Password: EmeraldCoast • Submit the following: • Accommodation information • Restaurant information • Special deal • Event 10 Thank You 11 CVB SALES May Update – FAM for Canadian Foodie Bloggers 2 May Travel - Update Camille Year 2 3 June Travel Schedule – New Orleans, LA New Orleans Bridal 6/15/2016 Gulf States MPI Chapter Event 6/16/2016 4 Marketing Assist Radio Interview: 5/3/2016 Sunday Morning Magazine with Rodney Lear – Affordable Family Friendly Family Vacations Radio Interview: AARP Magazine – 5/6/2016 Best Places to Retire Visit Florida Journalist FAM: 5/15-16/2016, Food, Family, Travel and Health Convention South Magazine: 5/16/2016, Foodie Features – Gulf to Table 5 May Groups Summer Housing for Kaloe College – 140 Students/Faculty 5/22-31/2016 May Day Festival – 2000+ people 5/7-9/2016 RADFC Soccer Tournament – 120 Teams @ 15-20 players 5/19- 22/2016 30 Spring Weddings, 3 very big Sports groups and 1 Family Reunion, Church and School groups. (more than 4,200 visitors) 6 Thank You 7 ECCC SALES  Past Event – Sinfonia’s Music Rocks Over 2,200 students from local area schools Students played their recorders with the orchestra & enjoyed a live orchestra concert. 9  Past Event – 48th Annual EOD Memorial Ball Annual event since 2004, with more than 1,000 in attendance each year 10 Past Event – EOD Memorial Ball Colonel Oliver North 2016 Guest Speaker 11  Past Event – Chris Janson Concert Awesome Event Volunteers The ECCC & Aramark teams produced an exciting concert event. 12  Upcoming Events – 2 Church Group Events SUPERWOW – Georgia Baptist Youth Association Since 2003 - holding week-long events twice each June, with 1,600 – 2,000 attendees from the Southeast region. Shades Mountain Baptist Church Youth Camp New this year, expecting 250 youth plus their families May 31 – June 4. 13 Upcoming Event – Masquerade Dance Competition Since 2008 - bringing 1,500 – 3,000 attendees plus their families each year for a week during June-July 14 Upcoming Event – Dupree Dance New Event! Dance Competition ~ July 6-9, 2016 1,000 Attendees Plus Families Expected 15 Thank You 16  Group Business Assisted by CVB Apr Number of Days Visitors are Projected Number of Type Location Start Date End Date Property Visitors in Bed Taxing District Name Of Group Business Annette McKee W FWB 4/1/2016 4/7/2016 4 Points by Sheraton 50 7 Kayla Eaton W D/OI/FWB 4/1/2016 4/3/2016 Various 50 3 Angel Eisner W D/OI/FWB 4/20/2016 4/26/2016 Various 32 7 Southside Class Reunion - CH Curry RR D/OI/FWB 4/28/2016 4/30/2016 Various 75 3 C123's In S.E.A. Military Reunion - Sue Rice RR FWB 4/3/2016 4/8/2016 Best Western Beachfront 90 6 Steven Vilela W FWB 4/13/2016 4/17/2016 4 Points by Sheraton 60 5 Cara Quintiliani W FWB 4/28/2016 5/2/2016 4 Points by Sheraton 75 5 Ashley Pearson W D/OI 4/27/2016 5/1/2016 Various 45 5 Destinee Loupe W D/OI 4/7/2016 4/14/2016 Various 75 8 Vilela Wedding W D/OI/FWB 4/15/2016 4/18/2016 Various 60 4 Hornburg Wedding W D 4/7/2016 4/17/2016 Private Beach House 22 11 Calista Bergerson Wedding W D/OI/FWB 4/13/2016 4/20/2016 Various 50 8 Eboni Taylor Wedding W D/OI/FWB 4/6/2016 4/11/2016 Various 75 6 Amy O'Connor W D 4/14/2016 4/18/2016 Hampton Inn & Suites 40 5 King-DuCre Wedding W D/OI/FWB 4/1/2016 4/6/2016 Various 80 6 Jesus Herrera Wedding W D/OI/FWB 4/21/2016 4/24/2016 Various 60 4 Erica Golubich Wedding W D/OI/FWB 4/6/2016 4/13/2016 Various 30 8 Quwana Swindell W D/OI/FWB 4/10/2016 4/14/2016 Various 10 5 Shara Hartman W D/OI/FWB 4/22/2016 4/29/2016 Various 16 8 Dominick-Smith Wedding W D/OI/FWB 4/29/2016 5/4/2016 Various 45 6 Jackson-Miller Wedding W D/OI/FWB 4/7/2016 4/12/2016 Various 50 6 Staples Wedding W D/OI 4/14/2016 4/17/2016 Townhouses/VS 40 4  Group Business Assisted by CVB Apr Number of Days Visitors are Projected Number of Type Location Start Date End Date Property Visitors in Bed Taxing District Name Of Group Business Ashley Mcnutt Wedding W D 4/20/2016 4/25/2016 Beach House 40 6 Hill-Camis Wedding W D 4/20/2016 4/27/2016 Plaza Del Sol 150 8 Cequent Performance Products Regional BM OI 4/25/2016 4/29/2016 Holiday Inn Resort 10 5 Meeting Glibert-Kelly Wedding W D 4/1/2016 4/3/2016 Jetty East 75 3 Lisa Abercrombie - Jr. Civitan CG OI 4/15/2016 4/17/2016 Ramada Plaza Bch 125 3 4th Battlefield Coor Detachment Exercise - MC OI 4/1/2016 4/15/2016 Holiday Inn 14 15 Hurlburt FLD Woodford Co. High School - Baseball Beach S OI 4/1/2016 4/1/2016 Destin West 30 1 Bash Tournament Lonza Corporation - Swiss Company BM OI 4/25/2016 4/27/2016 Wyndham Garden 112 3 Airforce Research Lab Spring Meeting MC OI 4/5/2016 4/6/2016 Various 220 2 Capitol Trailways- tour - Council Traditional School Mobile Al to Gulfarium 3 buses - 162 TG OI 4/8/2016 4/8/2016 Gulfarium 10 1 people 4-8-16 (10 Chaperon) Magen Mckee Wedding w OI 4/8/2016 4/11/2016 Four Points by Sheraton 63 4 Deanna Schneider - Wedding W OI 4/1/2016 4/2/2016 Holiday Inn 170