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December 15, 2015

Okaloosa County BOCC — December 15, 2015 — FY15 SMP Revised 12-15-15

FY15 SMP Revised 12-15-15 in the December 15, 2015 Okaloosa County BOCC meeting materials. Preserved county-portal original with machine-extracted reading text.

FILED WITH

collection Okaloosa County Board of County Commissioners ↗place Florida ↗place Okaloosa County, Florida ↗subject Government & public records ↗

About this source

Preserved among the December 15, 2015 Okaloosa County Board of County Commissioners meeting materials (IQM2 meeting 1303). The date shown is the verified meeting context, not an independently established creation date for every attachment. The download catalog used October 13, 2015; the meeting date was corrected using the agenda/minutes heading and matching source filename.

Original publication
FY15 SMP Revised 12-15-15
Date
December 15, 2015
Publisher
Okaloosa County Board of County Commissioners
Where to find it
7
Reference collection
Okaloosa County Board of County Commissioners (IQM2 public portal)

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FY15 SMP Revised 12-15-15 — extracted reading text

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FY15 SMP Revised 12-15-15 — preserved PDF

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FY15 SMP Revised 12-15-15 — extracted reading text

Machine-extracted OCR text · Review label: Known limitations

FY15 CONSOLIDATED STRATEGIC MARKETING PLAN Activity Dollars Dollars Dollars Dollars Promotional Items & Collateral (Trade Shows, Sales Calls, Film Visitor Center, $83,370 $83,370 $83,370 $83,370 Local Event Promotional Activities $4,700 $4,700 $4,700 $4,700 Trade Show Fees $65,655 $65,655 $65,655 $65,655 Advertising Agency (Base Services & Travel) $465,000 $465,000 $465,000 $465,000 Advertising Agency (Media Planning & Purchasing) $100,000 $100,000 $100,000 $100,000 Website Development & Maintenance $82,500 $82,500 $82,500 $82,500 Familiarization Tours, Press Visits $70,400 $70,400 $70,400 $70,400 Media Campaign (Fall/Winter, Christmas, Snowbird, Spring/Summer, Non‐ $1,704,540 $1,703,826 $1,705,215 $1,706,037 Seasonal/Niche) Media Campaign (Groups, Meetings/Conventions) $210,235 $210,141 $210,141 $210,141 Campaign Production $200,000 $200,000 $200,000 $200,000 Special Events (Application Funding & Direct Advertising) $225,000 $210,000 $210,000 $210,000 Airport, Welcome Center, & Publication Advertising $11,210 $11,210 $11,210 $11,210 Promotional Reserve $100,000 $100,808 $100,808 $100,808 Destin to Fish Television Show Production $0 $73,800 $73,800 $73,800 $3,322,610 $3,381,410 $3,382,799 $3,383,621 TDC 12/10/15 ~ BCC 12/15/15 FY15 LEISURE Media Placement Opportunity Impressions Campaign Dollars Dollars Dollars Dollars T.O. Official VF Visitor’s FP4C: Jan 2015 with e‐book inclusion 600,000 Spring, $15,956 $15,956 $15,956 $15,956 147 Guide Summer, Fall Beaches, Resorts & FP4C: Dec 2014 – Jul 2015 400,000 Spring, $6,020 $6,020 $6,020 $6,020 147 Parks Summer, Fall Life’s A Beach FP4C: Sep Oct 2014 – Oct Sep 2015 500,000 Spring, $9,925 $9,925 $9,925 $9,925 147 Summer, Fall Coastal Living FP4C: Nov 2014 and Visit Florida Feb & Apr – includes 1,407,969 Spring, $72,000 $24,000 $24,000 $24,000 147 bonus advertorial, leads, online travel deal features, Summer, e‐newsletters with leads, mini co‐op in Mar & May Christmas 2015 issues, e‐version with links Southern Living HP4C: Jan and Mar 2015 – includes RSC for leads 4,150,000 Spring, $90,262 $90,262 $90,262 $90,262 147

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Citation & reuse

Okaloosa County Board of County Commissioners. “Okaloosa County BOCC — December 15, 2015 — FY15 SMP Revised 12-15-15.” December 15, 2015. FY15 SMP Revised 12-15-15. Crypt of Echoes evidence ID LED-2026-8498753d4471435090ebd4e8c050384b. http://127.0.0.1:58097/evidence/LED-2026-8498753d4471435090ebd4e8c050384b. Accessed [date].

Catalogue citation: Okaloosa County Board of County Commissioners, FY15 SMP Revised 12-15-15, meeting materials for December 15, 2015. https://okaloosacountyfl.iqm2.com/Citizens/FileOpen.aspx?Type=4&ID=10148&MeetingID=1303

Preserved county public-record source. Third-party attachments may retain their original rights.

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