Okaloosa County BOCC — December 15, 2015 — FY 2015 Year End Strategic Marketing Plan Amendment — agenda request
FY 2015 Year End Strategic Marketing Plan Amendment — agenda request in the December 15, 2015 Okaloosa County BOCC meeting materials. Preserved county-portal original with machine-extracted reading text.
Preserved among the December 15, 2015 Okaloosa County Board of County Commissioners meeting materials (IQM2 meeting 1303). The date shown is the verified meeting context, not an independently established creation date for every attachment. The download catalog used October 13, 2015; the meeting date was corrected using the agenda/minutes heading and matching source filename.
Original publication
Action Item Printout
Date
December 15, 2015
Publisher
Okaloosa County Board of County Commissioners
Where to find it
2
Reference collection
Okaloosa County Board of County Commissioners (IQM2 public portal)
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FY 2015 Year End Strategic Marketing Plan Amendment — agenda request — extracted reading text
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BOARD OF COUNTY COMMISSIONERS
AGENDA REQUEST
DATE: December 15, 2015
TO: Honorable Chairman and Members of the Board
FROM: Ed Schroeder
SUBJECT: FY 2015 Year End Strategic Marketing Plan Amendment
DEPARTMENT: Tourist Development Department
BCC DISTRICT: 2,4,5
STATEMENT OF ISSUE: Request approval to amend the FY 2015 Strategic Marketing Plan
as presented.
BACKGROUND: Pursuant to Section C.200 of the TDD Manual, the Strategic Marketing Plan
(SMP) sets forth the proposed marketing activities and expenditures for the year. Deviations
from the proposed SMP are presented to the TDC and BCC as they become known. The SMP
shall be amended quarterly to formally memorialize changes.
Leisure - Canadian Traveler - amend to original amount of $26,100; the leisure campaign was
incorrectly adjusted mid-year to reflect the elimination of a co-op campaign placement.
Leisure - Bing-Yahoo Search - amend to include snowbird campaign.
Co-op - Northwest Florida Weddings & The Griffon - amend to correct the month of placement.
Co-op - Canadian Traveler - amend to reflect elimination of a co-op campaign placement.
Groups - Military Reunions - amend to reflect online banner ads since publication is no longer in
print.
Meetings/Conventions - Collinson Media - amend to reflect Connect Sports.
The purpose of this amendment is to align the SMP with actual media placements and facilitate
payment to the agency. Overall, the SMP budget has increased by $822 to $3,383,621.
Revisions to the SMP previously adopted are denoted in red and green font. Currently proposed
revisions are denoted in blue font as deletions or additions in the attached document.
The amended FY 2015 Strategic Marketing Plan will be presented to the Tourist Development
Council at its December 10 meeting.
OPTIONS: Approve or Deny
RECOMMENDATION: Approve the amended FY 2014-15 Strategic Marketing Plan as
presented.
RECOMMENDED BY:
APPROVED BY:
John Hofstad, County Administrator
Okaloosa County Board of County Commissioners. “Okaloosa County BOCC — December 15, 2015 — FY 2015 Year End Strategic Marketing Plan Amendment — agenda request.” December 15, 2015. Action Item Printout. Crypt of Echoes evidence ID LED-2026-c766198ccaf440d886d5991a0068db4b. http://127.0.0.1:58097/evidence/LED-2026-c766198ccaf440d886d5991a0068db4b. Accessed [date].
Catalogue citation: Okaloosa County Board of County Commissioners, FY 2015 Year End Strategic Marketing Plan Amendment — agenda request, meeting materials for December 15, 2015. https://okaloosacountyfl.iqm2.com/Citizens/FileOpen.aspx?Type=30&ID=17476&MeetingID=1303
Preserved county public-record source. Third-party attachments may retain their original rights.
