Okaloosa County BOCC — January 19, 2016 — TO 173 rev1

TASK ORDER APPROVAL FORM CONTRACT #: C12-2007-1DC TASK ORDER #:173 Pu#! - <o a2l TASK ORDER AMOUNT: $250,740 OFFERED BY CONSULTANT: Peter Mayer Advertising FIRMA NAME Jayes Geiger RTESXNTATIVE'S PRINTED NAME SN SIGNATUFE CFO > TITLE DATE RECOMMENDED FOR APPROVAL (Department Director) Tl ——— SIGNATURE 700 pr7 TITLE / Aéz//f DATE / / COUNTY ADMTRATOR (if applicable) Ite DATE = 7 APPROVED BY OKALOOSA COUNTY (Per Purchasing Manual) e $25,000 or less approved by Purchasing Director e Between $25,001 and $50,000 approved by Purchasing Director and County Administrator e In excess of $50,000 approved by the Board. PURQ/fiSING DIRECTOR [ 7] 16 DATE CHAIRMAN (if applicable) DATE VIOO0S ‘HOYVISTY ONISILYIAQY ‘ONILINNYIA 9102/.2/20 :S3HIdX3 ONISILYIAQY ¥IAVI ¥313d OQL-2002-21D #1DVHINOD ONIMHOMLAN 2 vigan "ONI ¢ 1NOW g3IM ‘Yd TOURIST DEVELOPMENT DEPARTMENT ATTORNEY APPROVAL FORM CONTRACTOR NAME: PETER MAYER ADVERTISING CONTRACT #: C12-2007-TDC TASK/PURCHASE ORDER #: 173 REVISED #1 (FY 15-16 SMP Co-Op Packages) TASK/PURCHASE ORDER AMOUNT: NOT TO EXCEED $250,740 [ have reviewed the above-referenced task/purchase order and find it to be in compliance with the terms of the contract, Tourist Development Department Operations & Procedures Manual, the Okaloosa County Purchasing Manual and applicable local, state and federal laws, rules and regulations. (Initial applicable authorization) LH This approval authorizes the goods/work described in the attached Task or Purchase Order to be performed or acquired. This approval authorizes the goods/work described in the attached invoice(s) to be processed for payment. APPROVED AS TO FORM AND LEGALITY: m—' TDD ATFORNEY S~ ) LYNN HOSHIHARA DECEMBER 29, 2015 Task Order 173 July 7, 2015 FY16 SMP Co-Op Packages Pass Through Costs § Revised 12/18/15 1 BACKGROUND & PROJECT ASSIGNMENT Okaloosa County, through Okaloosa County Tourist Development Department (hereafter referred to as “Client”) has asked Peter Mayer (hereafter referred to as “Agency”) to develop a new project - a series of co-op packages for industry partner participation to run in various media as part of the FY 2015-16 Strategic Marketing Plan. The project will run from October 2015 through September 2016 and will consist of paid media as well as advertising tactics to support it. This task order reflects the Paid Media hard (pass through) costs for the campaign as noted on page 17 of the contract. Agency fees for related media planning (TO 166) and media purchasing and reporting (TO 167) for the campaign have been provided in previous task orders. The County approved the FY 2015-2016 Strategic Marketing Plan on July 7, 2015, which included a line item for Media Campaign (Fall/Winter, Christmas, Snowbird, Spring/Summer, Non-Seasonal/Niche) in the amount of $2,322,010. Task order is being revised to reflect the amended FY 2015-16 Strategic Marketing Plan adopted by the Board on December 15, 2015. 2 ACTIVITIES & DELIVERABLES 1. Fulfillment of a Client approved Media Plan, which includes: Vendor County Share Partner Share Total Media Cost Coastal Living Print (Time Inc.) $69,000 593,000 $3,000 $72;000 596,000 Coastal Living Digital (Time Inc.) $8,500 $1,500 $10,000 Garden & Gun $755640 549,640 $3,000 $78,640 552,640 Southern Living $38,000 $2,000 $40,000 Escape to the Southeast $1,600 $2,000 $3,600 Interfuse Media (Atlanta) $8,500 $1,500 $10,000 Martha Stewart Weddings (Meredith) $11,000 $1,500 $12,500 DC Military Life $8,000 $2,000 $10,000 Sports Events $4,000 $2,000 $6,000 Interfuse Media (Snowbird) $8,500 $1,500 $10,000 Total $232,740 $5230,740 $20,000 | $252,740 $250,740 2. Media packages negotiated by the agency may include print, email blasts, online banners, tv, radio, and/or other non-print advertising components. 3. Cost per partner participant is $500. County and Partner Share for each opportunity are subject to change if actual partner participation varies from estimated partner par