Okaloosa County BOCC — May 6, 2014 — reading text

Participation LOCAL EVENTS Market Budget Okaloosa Island Mardi Gras Leisure $1000 Sock Hop Snowbirds $2000 Winter Guest Fest Snowbirds $500 Destin Snowbird Welcome Snowbirds $100 Fort Walton Snowbird Welcome Snowbirds $100 Burning Up the Beaches 2013* Niche – Car Enthusiasts $7500 Burning Up the Beaches 2014* Niche – Car Enthusiasts $7500 $18,700 *Prior Director initiative pending resolution TDC 4/24/14 BCC 5/6/14 21 Packet Pg. 619  Other Marketing Activities Market Current Budget New Budget Airport Displays Groups/Meetings/Conventions $4100 $4100 Destin Chamber of Commerce Directory Groups/Meetings/Conventions $1000 $1000 FWB Chamber of Commerce Directory Groups/Meetings/Conventions $1000 $1000 emeraldcoastfl.com Leisure $6660 $6660 emeraldcoastconventioncenter.com Groups/Meetings/Conventions $1500 $1500 myemeraldcoastevent.com ECCC website enhancements Groups/Meetings/Conventions $50000 $50000 Communications (e.g. newsletters, press releases) Various $6000 $6000 Environmental Council Beach Cleanups $9000 $9000 GeoCaching Leisure $10000 $10000 EcoTourism Leisure $10000 $10000 Promotional Items Leisure $10000 $10000 Social Media Content Development Leisure $10000 $10000 Entertainment Expenses/Meals for Meetings Tourism Industry Professionals $2600 $2600 Last Minute Deals Promotional Reserve Various $131,248 - $253,108 $121,860 TDC 4/24/14 BCC 5/6/14 22 Packet Pg. 620  RESOLUTION NO. 2014-__ A RESOLUTION OF THE BOARD OF COUNTY COMMISSIONERS OF OKALOOSA COUNTY, FLORIDA, ADOPTING THE CONSOLIDATED STRATEGIC MARKETING PLAN FOR FISCAL YEAR 2013-2014; AND PROVIDING FOR AN EFFECTIVE DATE. WHEREAS, the Tourist Development Operations and Procedures Manual (the “Manual”) requires the adoption of a Tourist Development Strategic Marketing Plan (the “Plan”) as a component of each annual budget submitted by the Tourist Development Department (the “TDD”); and WHEREAS, on November 5, 2013, the Board of County Commissioners (the “Board”) approved the Plan, which set forth the proposed marketing and promotional activities and expenditures to be performed by the TDD’s advertising agency during Fiscal Year 2013-2014 (the “Ad Agency Plan”); and WHEREAS, on March 18, 2014, the Board revised the Ad Agency Plan and set forth the proposed marketing and promotional activities and expenditures to be performed by TDD staff during Fiscal Year 2013-2014 (the “In-House Plan”); and WHEREAS, the adoption of a Consolidated Plan to govern all expenditures for marketing and promotion during Fiscal Year 2013-2014 will provide clarity and transparency for the operations of the TDD; and WHEREAS, the Tourist Development Council at its April 24, 2014 meeting reviewed the Consolidated Plan and voted unanimously to recommend approval; and WHEREAS, the Board finds that adopting the Consolidated Plan, which sets forth the revised marketing and promotional activities and expenditures for Fiscal Year 2013-2014 is in the public interest and is consistent with the requirements of the Manual. NOW THEREFORE, BE IT RESOLVED BY THE BOARD OF COUNTY COMMISSIONERS OF OKALOOSA COUNTY, FLORIDA, AS FOLLOWS: SECTION 1: RECITALS The recitals set forth above are true and correct and are incorporated into this Resolution. SECTION 2: ADOPTION OF THE TOURIST DEVELOPMENT MARKETING PLAN A. The Board hereby adopts the attached Consolidated Plan, which sets forth the marketing and promotional activities and expenditures for Fiscal Year 2013-2014. Packet Pg. 621  B. The expenditures provided in the Consolidated Plan constitute only a general allocation of projected revenues between the general tasks outlined therein and do not constitute the authorization for the expenditure of those funds. All such expenditures must be authorized pursuant to established County policies codified in Sections D.400 and E.600 of the Manual. SECTION 3: EFFECTIVE DATE This resolution shall become effective immediately upon adoption by the Board of County Commissioners and shall govern all expenditures for marketing and promotion for Fiscal Year 2013-2014. ADOPTED this _____ day of __________ 2014. BOARD OF COUNTY COMMISSIONERS OKALOOSA COUNTY, FLORIDA By: ________________________________ CHARLES K. WINDES, JR., CHAIRMAN ATTEST: DON W. HOWARD CLERK OF CIRCUIT COURT By: _______________________________ Deputy Clerk Packet Pg. 622  BOARD OF COUNTY COMMISSIONERS AGENDA REQUEST DATE: May 6, 2014 TO: Honorable Chairman and Members of the Board FROM: Ed Schroeder SUBJECT: Paddle Boarding Advertising DEPARTMENT: Tourist Development Department BCC DISTRICT: STATEMENT OF ISSUE: Request approval to promote a standup paddle boarding competition to take place in mid-August. BACKGROUND: The TDD continues to refine marketing efforts targeting niche markets with higher disposable incomes. As part of this effort, staff is evaluating local events to see where advertising around a scheduled event makes sense for the taxing district. A standup paddle boarding competition is scheduled for our area in mid-August, and that demographic is a perfect target audience with higher household income and disposable income for travel and entertainment. Furthermore, vacation travel slows down in that timeframe. Negotiations for various paddle boarding advertising opportunities are in progress, and the actual placement (e.g. print, online) will depend on what is available based on the timing of County approvals. Funding is available in promotional reserves. The Tourist Development Council unanimously approved paddle boarding advertisement in an amount not to exceed $6000 at its April 24, 2014 meeting. OPTIONS: Approve or Disapprove RECOMMENDATION: Approve paddle boarding advertisement in an amount not to exceed $6000. RECOMMENDED BY: APPROVED BY: Ernie Padgett, County Administrator Packet Pg. 623  BOARD OF COUNTY COMMISSIONERS AGENDA REQUEST DATE: May 6, 2014 TO: Honorable Chairman and Members of the Board FROM: Ed Schroeder SUBJECT: Selection Process to Fill TDC Vacancy DEPARTMENT: Tourist Development Department BCC DISTRICT: STATEMENT OF ISSUE: Requesting Board approval to proceed with a selection process to fill a vacant seat on the Okaloosa County Tourist Development Council (“Council”). BACKGROUND AND ANALYSIS: In April 2013, the Board appointed six (6) non-elected members to serve on the Council. Daniel Empson, who was appointed to serve a two-year term as a Tourism Industry member, has tendered his resignation. Section A.500(4) of the TDD Operations & Procedures Manual requires vacancies on the Council to be filled in the same manner as the appointment of the person whose absence created the vacancy. Pursuant to Section 125.0104(4)(e), F.S., the six (6) non-elected Council members must be individuals who are involved in the tourist industry and who have demonstrated an interest in tourist development, of which, not less than three (3) nor more than four (4) shall be owners/operators of a tourist accommodation. Currently the Council is comprised of three (3) Owner/Operator members and two (2) Tourism Industry members. Thus, the vacant seat may be filled by either an Owner/Operator member or a Tourism Industry member. At this time, the Board is requested to seek applicants to fill the vacant seat on the Council and appoint a three-member Selection Committee consisting of a County Commissioner, Director of the Tourist Development Department, and Chairman of the Council. The Selection Committee would review all of the applications received and make a recommendation to the Board. Any meeting of the Selection Committee shall be duly noticed, open to the public, and minutes of the meeting shall be taken. OPTIONS: Approve/Disapprove. RECOMMENDATION: Approve to proceed with the selection process set forth above to fill the vacant seat on the Council. RECOMMENDED BY: Packet Pg. 624 APPROVED BY: Ernie Padgett, County Administrator Packet Pg. 625  BOARD OF COUNTY COMMISSIONERS AGENDA REQUEST DATE: May 6, 2014 TO: Honorable Chairman and Members of the Board FROM: Rick Owen SUBJECT: Amended Bond Resolution for Beach Restoration MSBU DEPARTMENT: County Administrator BCC DISTRICT: All STATEMENT OF ISSUE: Staff requests Board consideration and approval of Amended Bond Resolution which eliminates the special assessments as a pledge revenue for the repayment of the note funding the West Destin Project. BACKGROUND: At the March 18, 2014 BCC meeting, the Commission gave staff direction to prepare the necessary documentation to release the pledge of the assessment revenue and to develop, advertise, and bring back to the Board an ordinance to repeal existing Ordinance 07-57 that established the Okaloosa County Beach Restoration Program MSBU. This agenda item begins the aforementioned process through an Amended Bond Resolution which would eliminate the special