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BOARD OF COUNTY COMMISSIONERS
AGENDA REQUEST
DATE: May 20, 2014
TO: Honorable Chairman and Members of the Board
FROM: Ed Schroeder
SUBJECT: Visit Florida InState Magazine Advertisement
DEPARTMENT: Tourist Development Department
BCC DISTRICT:
STATEMENT OF ISSUE: The In House Strategic Marketing Plan (SMP) adopted by BCC on
March 18, 2014 includes a category for Last Minute Deals in the amount of $131,248. These
funds are available for appropriation if a time-sensitive opportunity would be lost due to the
timing of regular TDC and BCC meetings required to obtain advance approval.
BACKGROUND: The TDD Director was notified on April 24 of the availability of a full-page
ad in the Summer 2014 edition of VISIT FLORIDA InState. The insertion order deadline was
May 2. VISIT FLORIDA is the Official Florida Tourism Industry Marketing Corporation and
VISIT FLORIDA Magazine is the Official Visitors Guide for Florida travel planning. The
InState publication targets Floridians looking to travel within the state.
A purchase order was issued in accordance with County purchasing policies. BCC is hereby
being informed and TDC will be informed at its May 29 regular meeting.
OPTIONS: N/A - for information only
RECOMMENDATION: For informational purposes only; no action required.
RECOMMENDED BY:
APPROVED BY:
Ernie Padgett, County Administrator