Okaloosa County BOCC — May 20, 2014 — Action Item Printout

BOARD OF COUNTY COMMISSIONERS AGENDA REQUEST DATE: May 20, 2014 TO: Honorable Chairman and Members of the Board FROM: Ed Schroeder SUBJECT: Visit Florida InState Magazine Advertisement DEPARTMENT: Tourist Development Department BCC DISTRICT: STATEMENT OF ISSUE: The In House Strategic Marketing Plan (SMP) adopted by BCC on March 18, 2014 includes a category for Last Minute Deals in the amount of $131,248. These funds are available for appropriation if a time-sensitive opportunity would be lost due to the timing of regular TDC and BCC meetings required to obtain advance approval. BACKGROUND: The TDD Director was notified on April 24 of the availability of a full-page ad in the Summer 2014 edition of VISIT FLORIDA InState. The insertion order deadline was May 2. VISIT FLORIDA is the Official Florida Tourism Industry Marketing Corporation and VISIT FLORIDA Magazine is the Official Visitors Guide for Florida travel planning. The InState publication targets Floridians looking to travel within the state. A purchase order was issued in accordance with County purchasing policies. BCC is hereby being informed and TDC will be informed at its May 29 regular meeting. OPTIONS: N/A - for information only RECOMMENDATION: For informational purposes only; no action required. RECOMMENDED BY: APPROVED BY: Ernie Padgett, County Administrator