Okaloosa County BOCC — June 16, 2015 — BP SMP

STRATEGIC MARKETING PLAN – BP FUNDING TDC - May 28, 2015 BCC – June 16, 2015 Objective, Strategy & Tactics 2 Objective & Strategy Objective: • Increase visitation to Emerald Coast Strategy: • Develop campaign around Gulf-to-Table to establish Emerald Coast as the premiere destination for unique dining and fishing experiences 3 Tactics • Develop Gulf-to-Table COLLATERAL materials to raise awareness • Highlight current Emerald Coast RESTAURANTS that provide Gulf-to-Table options • Develop UNIQUE video, digital and social content to capitalize on the product • Create a digital and printed FISHING GUIDE to provide in depth information about the Emerald Coast offerings • Implement robust LANDING PAGE to house all information and provide insight to consumers 4 Marketing Initiatives 5 Marketing Initiatives Phase 1 - $125,724: • Utilize BP funds to develop the following: • Video, digital, blog and social content • Campaign landing page • Photoshoot • Digital and printed fishing guide Phase 2 - $150,000: • Utilize TDT funds to provide media support 6 Marketing Plan Budget 7  Marketing Plan Budget – Phase 1 BP Funds Dollars Digital, Blog and Social Content $34,362 Campaign Landing Page $19,362 Photography $20,000 Video Content $20,000 Digital and Printed Fishing Guide $32,000 Grand Total $125,724 *All prices are estimated and may change as formals estimates are developed 8 Thank You 9