Okaloosa County BOCC — June 25, 2015 — II. e. Marketing Presentation TDC Meeting 062515 PM — reading text

MARKETING REPORT June 25, 2015 TDC Meeting 6.25.15  Fall Campaign • June 16 – September 30 • Print, Radio, TV, Digital Digital Print TDC Meeting 6.25.15 2  Website Update FY 2014 FY 2015 FY 2015 Goal % of Goal October 18,706 35,826 25,087 142.81% November 10,045 33,070 16,398 201.67% December 12,496 33,122 19,185 172.65% January 30,914 73,333 50,000 146.67% February 41,128 72,723 55,000 132.22% March 49,178 101,876 65,000 156.73% April 31,028 88,643 45,000 196.98% TDC Meeting 6.25.15 3  Website Update Site Visits from Organic Search 269% 60,000 increase over April 2014 50,000 40,000 30,000 20,000 10,000 0 Apr 2014 May 2014 Jun 2014 Jul 2014 Aug 2014 Sep 2014 Oct 2014 Nov 2014 Dec 2014 Jan 2015 Feb 2015 Mar 2015 Apr 2015 TDC Meeting 6.25.15 4  Website Update New Header Treatment • Updated header size for more immersive experience • New CTA design • More engaging typographical treatment on headlines TDC Meeting 6.25.15 5  Website Update – Local Partnerships TDC Meeting 6.25.15 6  Social Highlights http://epete.peteramayer.com/uploadData/OKAT/creative/100_Days-_Day_1-30_(2).mov TDC Meeting 6.25.15 7  Social Highlights 100 Days of #EmeraldCoasting •5/25 – 9/1 •As of day 24: •Reach – 78K •Positive endorsements – 138 •Engaged users – 21K •Talking about this – 13K TDC Meeting 6.25.15 8  Social Highlights – Driving to the Emerald Coast https://www.facebook.com/FloridasEmeraldCoast/videos/vb.339448270136/10155666734655137/?type=2&theater TDC Meeting 6.25.15 9  Public Relations Highlights Epicurean Traveler UVM: 3,201 Class of Its Own: Exclusive publication printed for guests of five-star hotels around the world. TDC Meeting 6.25.15 10  Public Relations Highlights MomDot Really, Are You Serious? UVM:132,815 UVM: 73,644 TDC Meeting 6.25.15 11  100th Anniversary Celebration Celebrating Okaloosa County’s 100th Anniversary • Two press events • HarborWalk – Red, White and Blue Hero’s Fireworks • Gulfarium – Dolphin Birthday Encounter • Create cultural moment on social media • Drive increased conversation • Crowdsource content for future use • Generate notable media coverage TDC Meeting 6.25.15 12  Smoke on the Coast • CVB Booth = Remote Visitors Center • Promote #EmeraldCoasting • Increase Tourism Retention TDC Meeting 6.25.15 13  Fall Bounceback Program Partner Tool Kit • Facebook posts, banner ad and email file • Fall landing page to go live, July 1 • Starting July 1, enter specials valid August - November TDC Meeting 6.25.15 14  Upcoming Initiatives Atlanta Eats • Co-Op partnership • Positions Emerald Coast as a premier culinary destination to the Atlanta Market • Includes broadcast, long form video, social, blog and promotional giveaways Partners • Southern Vacations • Sterling Resorts • ResortQuest by Wyndham Vacation Rentals TDC Meeting 6.25.15 15  Upcoming Initiatives Collinson Destination Focus • 4 minute long-form video • Showcases Emerald Coast as premier meeting destination • Shoot scheduled for mid- to late-July Partners • Emerald Coast Convention Center and Bayview Plaza • HarborWalk Village • Focus on charter cruises and gulf to table seafood • Henderson State Park • Destin Commons • Downtown FWB and the Landing • Gulfarium & Wild Willies • Adventure: paddleboarding, kayaking, parasailing, etc. TDC Meeting 6.25.15 16  Upcoming Initiatives MyEmeraldCoastEvents.com • Site redesign • Scheduled to be in-market in late-June/early-July Creative Brand Refresh Website Roadmap TDC Meeting 6.25.15 17  Thank You TDC Meeting 6.25.15 18