Okaloosa County BOCC — June 25, 2015 — II. e. Marketing Presentation TDC Meeting 062515 PM
II. e. Marketing Presentation TDC Meeting 062515 PM in the June 25, 2015 Okaloosa County BOCC meeting materials. Preserved county-portal original with machine-extracted reading text.
Preserved among the June 25, 2015 Okaloosa County Board of County Commissioners meeting materials (IQM2 meeting 1288). The date shown is the verified meeting context, not an independently established creation date for every attachment. The download catalog used May 28, 2015; the meeting date was corrected using the agenda/minutes heading and matching source filename.
Original publication
II. e. Marketing_Presentation_TDC_Meeting_062515_PM
Date
June 25, 2015
Publisher
Okaloosa County Board of County Commissioners
Where to find it
18
Reference collection
Okaloosa County Board of County Commissioners (IQM2 public portal)
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II. e. Marketing Presentation TDC Meeting 062515 PM — extracted reading text
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II. e. Marketing Presentation TDC Meeting 062515 PM — extracted reading text
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MARKETING REPORT
June 25, 2015
TDC Meeting 6.25.15
Fall Campaign
• June 16 – September 30
• Print, Radio, TV, Digital Digital
Print
TDC Meeting 6.25.15 2
Website Update
FY 2014 FY 2015 FY 2015 Goal % of Goal
October 18,706 35,826 25,087 142.81%
November 10,045 33,070 16,398 201.67%
December 12,496 33,122 19,185 172.65%
January 30,914 73,333 50,000 146.67%
February 41,128 72,723 55,000 132.22%
March 49,178 101,876 65,000 156.73%
April 31,028 88,643 45,000 196.98%
TDC Meeting 6.25.15 3
Website Update
Site Visits from Organic Search 269%
60,000
increase over
April 2014
50,000
40,000
30,000
20,000
10,000
0
Apr 2014 May 2014 Jun 2014 Jul 2014 Aug 2014 Sep 2014 Oct 2014 Nov 2014 Dec 2014 Jan 2015 Feb 2015 Mar 2015 Apr 2015
TDC Meeting 6.25.15 4
Website Update
New Header Treatment
• Updated header size for more immersive experience
• New CTA design
• More engaging typographical treatment on headlines
TDC Meeting 6.25.15 5
Website Update – Local Partnerships
TDC Meeting 6.25.15 6
Social Highlights
http://epete.peteramayer.com/uploadData/OKAT/creative/100_Days-_Day_1-30_(2).mov
TDC Meeting 6.25.15 7
Social Highlights
100 Days of #EmeraldCoasting
•5/25 – 9/1
•As of day 24:
•Reach – 78K
•Positive endorsements – 138
•Engaged users – 21K
•Talking about this – 13K
TDC Meeting 6.25.15 8
Social Highlights – Driving to the Emerald Coast
https://www.facebook.com/FloridasEmeraldCoast/videos/vb.339448270136/10155666734655137/?type=2&theater
TDC Meeting 6.25.15 9
Public Relations Highlights
Epicurean Traveler UVM: 3,201
Class of Its Own: Exclusive publication printed for guests of five-star
hotels around the world.
TDC Meeting 6.25.15 10
Public Relations Highlights
MomDot
Really, Are You Serious?
UVM:132,815
UVM: 73,644
TDC Meeting 6.25.15 11
100th Anniversary Celebration
Celebrating Okaloosa County’s 100th
Anniversary
• Two press events
• Harbo
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Citation & reuse
Okaloosa County Board of County Commissioners. “Okaloosa County BOCC — June 25, 2015 — II. e. Marketing Presentation TDC Meeting 062515 PM.” June 25, 2015. II. e. Marketing_Presentation_TDC_Meeting_062515_PM. Crypt of Echoes evidence ID LED-2026-e873fee4667b42d8bba7e6b88067a496. http://127.0.0.1:58097/evidence/LED-2026-e873fee4667b42d8bba7e6b88067a496. Accessed [date].
Catalogue citation: Okaloosa County Board of County Commissioners, II. e. Marketing Presentation TDC Meeting 062515 PM, meeting materials for June 25, 2015. https://okaloosacountyfl.iqm2.com/Citizens/FileOpen.aspx?Type=4&ID=8620&MeetingID=1288
Preserved county public-record source. Third-party attachments may retain their original rights.
