Okaloosa County BOCC — April 24, 2014 — V.c. TDC_Presentation_4.24.14_(4)

AGENCY REPORT April 24, 2014 Group & Meeting Print Ads Social Media Instagram Social Results National Travel and Tourism Week May 3 - 11 National Travel and Tourism Week • Provide public relations support to leverage importance of tourism’s impact to the Emerald Coast community • Spotlight a variety of Emerald Coast tourism employees who positively represent the tourism industry • Create a social media scavenger hunt to raise awareness of National Travel and Tourism Week and reinforce #emeraldcoasting Media Running Media Running Media Running Working On Working On • Television shoot • Strategic Marketing plan • May Social calendar • National Tourism Week • Opening of Bayview Plaza at Convention Center • Flagler Award entries • Branded collateral pieces • Press Kit • Ongoing Visitor Profile Research • April’s Emerald Coast Post • Summer Facebook sweepstakes Thank You