Okaloosa County BOCC — April 24, 2014

Tourist Development Council 1540 Miracle Strip Parkway Fort Walton Beach, FL 32548 Regular Meeting http://www.okaloosafl.com ~ Agenda ~ Thursday, April 24, 2014 2:00 PM Emerald Coast Convention Center Council Members & Staff Dale E. Peterson Chairman Thomas Rice Vice-Chairman Daniel Empson Owner, Harry T's Lighthouse Restaurant Thom Gossom Owner, Best Gurl, Inc. - Mktg & Comm. Firm Joe Guidry Manager, Ramada Plaza Beach & RV Resorts Rachel Joyce General Manager, Hampton Inn Honorable Kelly Windes Commissioner District 5 Honorable Tuffy Dixon City of Destin Representative Honorable Charles Rigdon City of FWB Representative Ed Schroeder Director, Tourist Development Department Lynn Hoshihara TDD Attorney Greg Stewart TDD Attorney Pledge of Allegiance and Welcome (Dale Peterson - Chairman) Public Comments Related to Current Agenda (Dale Peterson) Councilmember's Minute I. Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale Peterson) a. Tourist Development Council - Regular Meeting - Mar 27, 2014 2:00 PM II. Director's Update (Ed Schroeder) a. Introduction of new Marine Economic & Tourist Development Resource Coordinator b. March Month End Lodging Reports from Smith Travel Research c. UWF NWF Bed Tax Analysis d. Restore Act Update e. Chart of Authorized Uses of TDT Funds Tourist Development Council Page 1 Printed 4/22/2014 Regular Meeting Agenda April 24, 2014 III. Financial Update (Charlotte Dunworth) a. February Month End Tax Revenue Reports from Okaloosa Tax Collector b. April Financial Update IV. Convention Center Update (Bill Leaman) a. Bayview Plaza Grand Opening Update b. Porte Cochere Update V. Marketing Update (Kendra Nixon) a. Industry Partner Strategic Marketing Plan Follow-Up b. Ad Agency Last Minute Deals - Peter Mayer TO 136 c. Agency Update (Peter Mayer) - Presentation VI. Old Business (Dale Peterson) VII. New Business (Dale Peterson) a. MSBU Ordinance Repeal b. Strategic Marketing Plans Revisions c. Tourism Week Proclamation d. National Marine Fisheries Resolution VIII. Next TDC Meeting (Dale Peterson) a. Budget Discussion - Thursday May 8, 2014, 9:00 a.m. Emerald Coast Convention Center (Tentative) b. Regular Meeting - Thursday May 29, 2014, 2:00 p.m. Emerald Coast Convention Center (Tentative) IX. Public Comment (3 minutes each) X. Adjourn Tourist Development Council Page 2 Printed 4/22/2014  1.a Okaloosa County Tourist Development Department 1540 Miracle Strip Parkway Ft. Walton Beach, FL 32548 Minutes Acceptance: Minutes of Mar 27, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale Regular Meeting http://www.okaloosafl.com ~ Minutes ~ Thursday, March 27, 2014 2:00 PM Emerald Coast Convention Center Tourist Development Council Members Attendee Name Title Status Arrived Departed Chairman, Dale E. Peterson Present - - Dale E. Peterson Vacations Vice-Chairman, Present Thomas Rice - - Magnolia Grill Rachel Joyce Hampton Inn FWB Present - - Daniel Empson Harry T’s Restaurant Present - - Thom Gossom Best Gurl, Inc. Present - - Joe Guidry Ramada Plaza Resort Present - - Tuffy Dixon Destin Councilman Present - - Charles Rigdon FWB Councilman Present - - Kelly Windes Commissioner District 5 Absent - - Ed Schroeder TDD Director Present - - Lynn Hoshihara TDD Attorney Present - - Mr. Peterson called the meeting to order at 2:00 p.m. with the Pledge of Allegiance. Public Comments Related to Current Agenda The chairman opened the floor to public comment related to the current agenda. Rebecca Sherry/Condo Alliance of Okaloosa Island shared concerns that resulted from the last Board of County Commissioners meeting. David Sherry/Condo Alliance of Okaloosa Island asked that the TDC not repeal the last two years of the Holiday Isle beach restoration MSBU that cost $700,000 plus legal fees. Mr. Sherry is concerned about TDC money being given for an obligation that the public gets nothing for. No one at Holiday Isle spoke against the MSBU. Some Commissioners suggested a future repeal if the money wasn’t needed. No one at Holiday Isle would have supported the MSBU without the potential, not promise, for a repeal. Mr. Sherry requested that the TDC vote NO when the repeal comes up. Okaloosa County Tourist Development Department Page 1 of 16 March 27, 2014 Packet Pg. 3  1.a Guy Tadlock/Holiday Isle objected to the Sherry’s comments regarding the MSBU. Mr. Tadlock reiterated that it was supported and beach restoration was needed. He also added that Minutes Acceptance: Minutes of Mar 27, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale the project costs less than what was originally designated and his members have never objected to the MSBU. Mr. Tadlock further explained that if there is a chance that the MSBU can be rescinded this year or next year, then it will be greatly appreciated. If funds were not needed for beach restoration, members understood that the MSBU would be used only for the Destin beaches and not used for other projects. If there are MSBU funds that were collected that are not necessary it would go a long way in establishing the credibility of TDC members and County Commissioners to rescind the MSBU. I. Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale Peterson- Chairman) Motion to Approve February 27, 2014 TDC Meeting Minutes RESULT: MOTION APPROVED [UNANIMOUS] MOVER: Dixon SECONDER: Rice AYES: Empson, Gossom, Guidry, Rigdon, Peterson, Joyce II. Director’s Update (Ed Schroeder) a. February Month End Lodging Reports from Smith Travel Research Mr. Schroeder reported that the Committee appointed in the last meeting to take the right path on this item has met and the reports are included in this meeting’s packet distributed to everyone. A determination was made to not spend the $10,000 for republication rights and further explanation and information is presented in this document. Mr. Schroeder further added that the hotel list in the report included about ten properties in the Sandestin area and those areas have been scrubbed, along with the hotels that are outside the bed tax collecting area. Mr. Dixon asked that Mr. Schroeder make sure the 32550 area code properties scrubbed are not in Destin (could possibly be a post office box) due to it being close to the County line. Mr. Schroeder agreed to verify these properties. Mr. Peterson verified with Mr. Schroeder that the cost to review is $9,190 instead of $22,645 and further asked Ms. Hoshihara, TDD Attorney, if we overcame our issues with the publication. Ms. Hoshihara replied that their contract only requires that we would not archive any old data or disclose it if requested (although the law requires that we do that regardless). Okaloosa County Tourist Development Department Page 2 of 16 March 27, 2014 Packet Pg. 4  1.a Mr. Schroeder reported that the tax collector helps us with our marketing efforts; where bed taxes are coming from, grouping of condos, hotels, and individual beach homes, Minutes Acceptance: Minutes of Mar 27, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale and also segregates collection data by Destin, Fort Walton Beach, and Okaloosa Island, also giving us the number of units from each area. This data will be provided in future meetings. Mr. Peterson recommended that the only conflicts with tax collector data be discussed in the next meeting. b. Pocket Ranger App Mr. Schroeder continued to report that due to the TDC’s approval of the in-house strategic marketing plan at the last meeting, he was able to present the introduction of a mobile app for all parks in Florida. When accessing the homepage of the parks app and selecting “Florida”, there will be an opportunity to choose beaches, campgrounds, etc., and when selecting “beaches,” the viewer will see our beaches and can further view different locations in our area. All viewers within the Panhandle counties will display a constant banner at the bottom of screen showing Emerald Coast beaches. Selecting anywhere else in Florida, as well as in New York, will show the same banner cycled with a few other destinations. Additional information is provided on pages 15 and 16 of the distributed packet. Mr. Schroeder stated that he is grateful to the TDC for approving this in-house strategic marketing plan that resulted in acquiring this pocket ranger app advertising opportunity. c. Staffing Update Mr. Schroeder reported on the approval to create and hire a Marketing Manager and two part-time Research Associates. The County approved the positions at its last meeting, and these job titles have been posted internally with interviews within the County to begin soon. Posting the openings outside the County for anyone to apply will happen if an internal applicant is not selected. d. MSBU Ordinance Update Regarding the MSBU repeal, Mr. Schroeder clarified that what was brought to the TDC and what was brought to the County Commission was not an endorsement, but staff had been asked to research the feasibility of repealing the special assessment levied for the Western Destin Beach Restoration Project. He reminded everyone that in order for staff to engage in researching the feasibility of any project, there is staff time and money spent to bring in a specialized consultant. Mr. Schroeder would like all projects to come to the TDC for approval first. Mr. Peterson asked for comments from the Council. Mr. Gossom commented that possibly clarification is needed regarding the direction that the County is going. The signed recommendation says they need approval for staff direction to prepare the Okaloosa County Tourist Development Department Page 3 of 16 March 27, 2014 Packet Pg. 5  1.a necessary documentation to release the pledge of the assessment revenue and to develop, advertise, and bring back to the Board an ordinance to repeal. Therefore, it Minutes Acceptance: Minutes of Mar 27, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale sounds like more than research, it sounds like we are going in a different direction. Mr. Peterson responded by asking a question regarding research as to where the money was coming from (referring to budget data on page 37). Further discussion regarding the “Expenses by Level of Tourist Development Tax Restriction” section resulted in reviewing the data with Ms. Dunworth, and also resulted in discussing reserves data. Ms. Hoshihara said the Board of County Commissioners has not taken any final action at this time with a determination to repeal or not repeal the MSBU ordinance, but has approved scheduling a public hearing. Ms. Joyce asked if they are asking for a recommendation from the TDC. In response to the question, Mr. Schroeder stated that he is asking the TDC to direct staff to research this option, not endorse unless the TDC chooses to do so, but to allow them to research it. Mr. Guidry stated that to repeal the special assessment, the permission of Hancock Bank that holds the note will be required, so it looks like we have permission. Mr. Schroeder added that the very first step was to see if the bank would consider releasing the MSBU and letting the tourist development tax pay for it. It is not reserves to be pledged but annual collections. There is some concern that monies are already allocated to too many projects right now. Mr. Schroeder would like the opportunity to present this information for a vote at the next meeting. Motion to Allow TDC Director To Research Beach Restoration MSBU Ordinance Issues and Present the Information at a Later Date RESULT: MOTION APPROVED [UNANIMOUS] MOVER: Rice SECONDER: Dixon AYES: Empson, Gossom, Guidry, Rigdon, Peterson, Joyce III. Financial Status Update (/Charlotte Dunworth) a. January Month End Tax Revenue Reports from the Okaloosa County Tax Collector Ms. Dunworth briefly reviewed the Tax Collector’s January Tax Revenue Report and noted collections are up about 8% cumulatively year-to-date compared to last fiscal year. Ms. Dunworth commented on a statement by Mr. Schroeder regarding gross rental receipts per room night, the revpar based on the Tax Collector’s report, and stated this information will be provided in financial updates in the future. She added that the Okaloosa County Tourist Development Department Page 4 of 16 March 27, 2014 Packet Pg. 6  1.a revpar on condos is up 34% and hotel/motels are up 12%, Destin is up 6%, Okaloosa Island almost 50%, and Ft. Walton Beach 17% in January compared to December data Minutes Acceptance: Minutes of Mar 27, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale only. She will be able to provide year over year data in future financial reports working with Tax Collector data at least twelve months. In regard to the report submitted, Mr. Peterson commented it is difficult to understand the data without the comparisons in the categories. Mr. Peterson asked if there was a special event that caused the big boost in revenue. Ms. Joyce commented that we have seen a big boost across the board in all of our market not due to just one specific event. Mr. Schroeder reminded Mr. Peterson that these figures were just from December to January. b. March Financial Update Regarding the Revenue Analysis report, Ms. Dunworth reported that we have received about 13% budgeted revenues of tourist development tax, trending in a favorable direction. TDT collections are on pace to come in around $13M on an annual basis. Ms. Dunworth further added that on page 39 of the Strategic Marketing Plan, the amended column for the in-house marketing plan is $4K higher, due to a budget transfer performed prior to the discovery of a variance between the adopted Strategic Marketing Plan and the promotional activity budgets. Staff is currently in the process of reconciling both approved task orders with the revised ad agency Strategic Marketing Plan, as well as reviewing in-house expenses to ensure coding to the correct accounts. Mr. Peterson raised a question regarding the 2nd Percentage report under lifeguards, and asked if we are getting any accounting for the money spent for legal reasons and whether we are receiving a report to reflect this. Ms. Dunworth replied that we do have a contract with the Destin Fire District and stated that they are required to provide a report by the 2nd Friday in November of every year. She will present the report to TDC when received this year, but is not aware if the County will provide any funding reports. Ms. Hoshihara commented she has not seen a report from the County specifically funded for the lifeguard services. Mr. Dixon asked Mr. Peterson to explain exactly what he is wanting to see, public contacts or actual money spent. Mr. Peterson stated that he wants to make sure we are spending the TDT on the certain items the State Statute documents, and that it is TDC’s job to make sure they are spending it on those items. Mr. Dixon added that it has to be shown that it benefited tourism to have lifeguards and that has been determined. Okaloosa County Tourist Development Department Page 5 of 16 March 27, 2014 Packet Pg. 7  1.a Ms. Hoshihara explained that the agreement the County entered into with the Destin Fire Control District does require that they provide an accounting at the end of the Minutes Acceptance: Minutes of Mar 27, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale fiscal year. The Department agreement was entered into three months ago, so there hasn’t been time for them to submit a report. Mr. Dixon assured that all of this money is being spent on beach safety. Mr. Peterson stated that he would like to see a report from the Destin Fire Control District and the Okaloosa County Public Safety Department to justify the expenses. Ms. Hoshihara agreed to provide a report from both departments to submit to the TDC Board as an informational update. Mr. Gossom was concerned that if they are not required to submit these reports (accounting of how funds used) until end of fiscal year (November), that would not help with any concerns in beginning of year. Ms. Hoshihara suggested a quarterly report can be received, if necessary. She further added that they submitted April’s budget that show how those funds will be used. Mr. Dixon cautioned that a quarterly report would not reflect anything being done during the winter, but that spring break would show a little spent and the summer would start showing the most spent. Mr. Rigdon agreed that he would also like to see a report on what can or can’t be done regarding spending this money and needed further explanation regarding the data presented. Mr. Peterson referred Mr. Rigdon to the “Expenses By Level of Tourist Development Tax Restriction” section in the packet that explains the Percentage amounts. He added that the lifeguard issue continues to be an argument across the State and findings are still at the Review Board of the Attorney General. Ms. Hoshihara agreed to provide a bullet item report to the TDC of what the Board has approved. She stated that generally as to all five (5) pennies the statute specifies what each can be used for, adding that the Council has recommended and the board has approved a tourist development plan which goes into more specifics for each of those pennies. The Ordinance is several pages long and Ms. Hoshihara has offered to provide a bullet point list that will summarize those things for the next TDC meeting. Mr. Guidry expressed concern that this issue with the report has been constantly changing with a lot of gray areas in the report. Ms. Hoshihara stated that all of these funds are to be used to promote tourism and clarified it is a legislative determination made by the local governing body, in this case the Board of County Commissioners. Mr. Rigdon was also concerned about security on beaches, and wanted to know what the TDC can and can’t do. c. Expenditure Transaction Analysis • 1st percentage – Dept 1175 Beaches & Parks • 2nd percentage – Dept 1152 Administration • 3rd percentage – Dept 1172 Convention Center Promotions Okaloosa County Tourist Development Department Page 6 of 16 March 27, 2014 Packet Pg. 8  1.a • 3rd percentage – Dept 1173 Convention Center Promotions • 3rd percentage – Dept 1174 Convention Center Operations Minutes Acceptance: Minutes of Mar 27, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale • 3rd percentage – Dept 1177 Convention Center Maintenance • 4th percentage – Dept 1179 Convention Center Capital • 5th percentage – Dept 1151 Tourism Promotion Ms. Dunworth continued her report by stating Florida Statutes require “expenditures which the council believes to be unauthorized shall be reported to the county governing board and the department of revenue.” In order to provide the best info possible to assist in identifying any unauthorized transactions, Ms. Dunworth printed the expenditure transaction analysis from the County’s accounting system as it is one of the most comprehensive reports available. The attached report for the period 10/01/13 thru 03/18/14 is to bring everyone up-to-date and moving forward will provide it monthly in arrears. She will show the full month of March at the April meeting in order to be in compliance with State Statute, as the Auditor General had mentioned. Mr. Guidry stated that there is no way to review this info in this meeting and wanted time to review before the meeting. Ms. Dunworth replied that an email including the packet information was sent and also posted on the website. Ms. Hoshihara stated he was right to raise concerns and if anything is of concern on this report, any Council member can raise the concern at the April meeting. Mr. Peterson confirmed that this info is in the general ledger and confirmed it has gone through multiple reviews, and is how we can review the expenditures. Further discussion regarding the report continued. Ms. Joyce asked Ms. Dunworth if the BP funds deadline has been met. Ms. Dunworth replied it is in process for payment. Mr. Peterson asked Ms. Hoshihara if the TDC is responsible for looking at any of the RESTORE Act monies. She stated there is a RESTORE Act Advisory Council that has been established to review proposed projects and makes recommendations to the Board of County Commissioners. The staff member, Jim Trifilio, added that there is not a process established yet on how County sponsored projects would go before that Okaloosa RESTORE Act Council. They are still in the process of developing a matrix that suggested projects will be filtered through, and then that Council would make recommendations to the Board for final approval. Mr. Peterson confirmed with Mr. Schroeder that if TDC comes up with an idea of how to use RESTORE Act monies and comes up with a plan to present before the Board of County Commissioners and they can move forward with it. In regards to projects submitted by the tourism industry, Mr. Schroeder added that the grading system will Okaloosa County Tourist Development Department Page 7 of 16 March 27, 2014 Packet Pg. 9  1.a likely give more credit to environmentally related projects rather than tourist related projects, although he is not clear on how much more credit. Minutes Acceptance: Minutes of Mar 27, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale Mr. Dixon asked if we had a lawsuit with BP for any loss. Mr. Schroeder answered no. Mr. Trifilio added that RESTORE Act dollars are not available yet, as a settlement or judgment in the BP trial is waiting. However, there are criminal fines that were assessed against BP that are actually available now which is being filtered through the National Fish and Wildlife Foundation (over $1B). Ms. Hoshihara suggested that if the TDC has any recommendations in terms of projects, usually she will make a recommendation and work with staff to supply additional information to present that recommendation to the Board. Motion to Approve Financial Update as Provided RESULT: MOTION APPROVED [UNANIMOUS] MOVER: Dixon SECONDER: Rigdon AYES: Empson, Gossom, Guidry, Rice, Peterson, Joyce IV. Convention Center Update (Bill Leaman) a. Conceptual Drawings/Rendering Mr. Leaman’s presentation included conceptual drawings of the work that was started in the back of the Convention Center. Completion will be about April 20. The small building on the drawing on page 117 will be called Bayview Plaza and provide electricity, water, and audio services. Full architectural drawings are available of the porte coches located on the main entrance, parking garage, and south entrance to keep people dry when raining. This is a service option that was included in the budget this year for $1M and approved by the County Commissioners last year. Mr. Leaman continued presenting drawings of the expansion on the back of the building that will add about 2400sf to the Ballroom, adding there will be outdoor restrooms with storage areas for the outdoor pad and another fenced storage area for outdoor equipment. Another conceptual drawing included a walkover over Hwy. 98, which will be located between the Sheraton and the new Holiday Inn Resort presently being built. The next drawing displayed the parking structure that is on the east and north side of parking lot right now with the same type of walkover to enter the building from the parking structure. A drawing picturing the final completion of the expansion was included in the presentation. Okaloosa County Tourist Development Department Page 8 of 16 March 27, 2014 Packet Pg. 10  1.a Mr. Dixon recommended a beach scene be drawn on conceptual drawings and fishing Minutes Acceptance: Minutes of Mar 27, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale murals on walkovers. Mr. Peterson asked if there had been studies on walkovers. Mr. Leaman replied that studies have been done to make sure walkovers are worthwhile. Mr. Peterson also asked that if placed between the two hotels, will there be parking for others than the hotel customers, and is concerned about how many people we are accommodating to spend that kind of money. Mr. Leaman stated that this kind of study (going through the Public Works Engineering and DOT) has not been done. Ms. Joyce commented about a concern of the Okaloosa Island hotels and Convention Center regarding a need for additional heads and beds during the off season, and wanted to partner with the Convention Center so that when they bring in city-wide events, we are all benefiting. One of the complaints she has heard, in respect to not having a walkover, is wanting the safety and convenience of a walkover to avoid crossing traffic. The main plan was to make it more convenient and more satisfying to those meeting planners that would bring additional events and put heads in our beds in off season. Mr. Guidry commented that the walkover at Destin West is being used very much. Mr. Peterson stated that having an attached hotel makes a lot of sense for safety and convenience to the people. Ms. Joyce agreed that it makes sense, but we should use the hotels that we have now that are sitting empty in the off season and this is a quick solution. Adding additional rooms in our market is not a quick fix. We’ve got a great supply on the Island so we just need to make it more appealing to meeting planners to use this fantastic facility and use the hotels that we already have. Mr. Leaman responded to Ms. Joyce’s point by saying it does attach us to a hotel or two and makes it more attractive for meeting planners, adding that an attached hotel is not the only hotel that is going to get the business. The business will spread out, in addition to the hotels and condos that are on Santa Rosa Blvd. For the people that do have hotels there, it will be almost like having an attached hotel at a much cheaper price. Mr. Peterson asked Mr. Leaman if there were any more inquiries for bookings. Mr. Leaman stated that there have been four inquiries: the boat show, the RV show, Athletic Championships coming next week, and a Baptist group from Texas. Mr. Peterson commented that the marketing effort will be the key to this being successful. V. Marketing Update (Kendra Nixon) a. Special Event & Sponsorship Funding Update Ms. Nixon announced the introduction of a new campaign. She reminded the Board that the updated list of the Special Events was uploaded to the site and included in the Okaloosa County Tourist Development Department Page 9 of 16 March 27, 2014 Packet Pg. 11  1.a distributed packet and stated that she is ready to address any questions. People are getting educated which has resulted in cutting down on the processing time. Minutes Acceptance: Minutes of Mar 27, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale Mr. Peterson asked if the special events reimbursements from November and December have been paid and how actual room nights are being determined. Ms. Nixon replied the actual room nights issue is a continual challenge between the event organizers. She wrote a survey for each of these events and gave to each event planner to use. They used the survey at registration and it is the responsibility of each planner to do this survey and to bring back the reports. Ms. Nixon added that capturing all actual room nights is not a possibility. Mr. Guidry commented that the people going thru Travelocity and other like websites will not show up. The HOG Rally has a registration list of hotel stays. Using the registration list would be a good way to get accurate numbers identified with those staying with the group. Ms. Nixon confirmed this info has been taken from these groups. Ms. Nixon went on to say further that there is a challenge in getting people to submit the backup information. This County came under scrutiny by the Auditor General. As an event planner, Ms. Nixon has been working closely with Ms. Dunworth to make the process more understandable. Some people are submitting reimbursement requests, but are missing backup information and do not return calls promptly which delays the process. Mr. Peterson continued the discussion by asking Ms. Nixon the question of how are we tracking the hotel information to determine the accurate numbers submitted for these events. Ms. Nixon stated that it depends on the type of event and answering some questions--what is the topic, area of expertise, and who’s coming?—it varies and is event specific because sometimes one room can hold multiple guests. Each event has to be looked at thoroughly. Mr. Dixon added that the Fishing Rodeo event demonstrates a model example of helpful information. Ms. Nixon commented further that every single room can’t be captured and verified, so have to receive attendee lists and rooming lists from the properties to state a case of validity for the event and what they bring to the area, as well as the other economic impact data not included in bed tax numbers. Mr. Rice added that it is wonderful to have all kinds of anecdotal information when they are coming and asking for money from the TDC, but when it comes time to do what they need to do to justify it, they offer excuses. They applied for a certain amount of money and that is taxpayers’ money that we need to be watching. If they need it for their event, then they need to do what they have to do after the event is done. Okaloosa County Tourist Development Department Page 10 of 16 March 27, 2014 Packet Pg. 12  1.a Ms. Nixon stated that unfortunately, because of the scrutiny that the department has been under, that is the case now. Any event may apply and say they are going to have Minutes Acceptance: Minutes of Mar 27, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale this many rooms, and here is all of our marketing expenditures. There is a $20K cap, but when they turn in their post event report and reimbursement request and their invoices, they may get paid less than what was approved on their application because of what is verifiable. The Auditor General, Finance department, and internally, Ms. Dunworth, are being held in scrutiny if they can’t justify the marketing expenses. Okaloosa County is now being seen as more difficult to get funding from. In regard to marketing and advertising campaigns and encouraging people to come to the area, Ms. Nixon distributed the “Escape to the Southeast Travel Guide” magazine that included a free ad in the Florida section, mentioning Henderson Beach State Park and our web address, emeraldcoastfl.com. She noted that there is another magazine recently received that will be discussed in the new collateral update. b. Agency Update (Peter Mayer) – Presentation Peter Mayer representative, Ellen Kempner, began by announcing the winning of a Public Relations platinum level award from the collaboration among the CVB, Destin Chamber, and the Agency on Public Relations related to the last Doolittle Raiders Reunion, through the HSMIO (Hospitality Sales & Marketing Industry Organization) and shared with the TDC, presented to the TDC. Another award won on the behalf of the TDC given to Mr. Peterson, specifically the Gold ADDY (advertising award), resulted from entering the new Wedding Guide in its New Orleans advertising awards. In order to achieve marketing success, there needs to be a focus on three very important things: 1. Differentiating Messaging • Most valuable things we have to offer visitors: - We are a beach vacation destination that appeals to people of all ages and interests. - We are the perfect place to bring friends and family together. - We can help ensure survival of the family vacation – family members won’t drop out as their life stages and interests change. - Our Emerald Coast personality is active, exciting, adventurous, inspiring, vibrant, welcoming, fun, whimsical, happy, and unpretentious. - A variety of online banners are available to showcase the Emerald Coast, using the theme “Let’s Go Emerald Coasting,” including Facebook, Twitter, Instagram, and Emeraldcoasting.com. 2. Broadening the Seasons: • Northwest Florida’s visitation continues to grow. Okaloosa County Tourist Development Department Page 11 of 16 March 27, 2014 Packet Pg. 13  1.a • Walton County is taking the lead in market share and bed tax revenue. • Okaloosa continues to grow in bed tax revenue, but market share declines. Minutes Acceptance: Minutes of Mar 27, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale • Our goal is to take market share from Walton & Bay County in the Spring & Fall seasons. • Requires an aggressive media spend to out shout the competition. 3. Ensuring Competitive Spending: ü Competitor’s Media Expenditure (2013-2014) - Bay – 23% ($4.1M) - Baldwin – 20% ($2.4M) - Escambia – 19% ($1.7M) - Okaloosa – 20% ($1.5M) - Walton – 18% ($2.1M) ü Competitive Media Expenditure without BP Dollars (2013-2014) - Baldwin – 23% - Bay – 26% - Escambia – 16% - Okaloosa – 14% - Walton – 20% Josh Mayer, Peter Mayer Agency, continued the presentation by showing what the new ad campaign looks like, what the ads are doing, and how they are built using the theme “Let’s Go Emerald Coasting.” He used the Beach plus (i.e., fishing, shopping, etc.) concept with bright and colorful ads and by using accolades (i.e., Top Beach in the USA, etc.). There is a new URL (emeraldcoasting.com). The old URL didn’t help with marketing (FaceBook, Twitter, Instagram, Yahoo Travel, etc.). Ms. Nixon distributed samples of the ad displayed in Parents Magazine that uses simple, bright and eye catching colorful ads. This campaign carries through print, online, website, and eventually in a new TV commercial. Michelle Clarke, Peter Mayer Agency, also continued to discuss how this ad campaign lives in the social presences, lives on Facebook with a new campaign and just launched today on Instagram. Ms. Clarke encouraged everyone to please download and review on their smartphones. She recommended using “#emeraldcoasting” which will help to aggregate what’s going on and will push it to followers. This will show what people coming here are saying about us. Emerald Coasting website is live and Josh added that hash tagging helps aggregate Emerald Coast information in one location. Icons on the main page allow consumers to navigate with words and icons. Ms. Nixon encouraged everyone to share in the conversations and social media, as well as accessing the new website to review the possibilities there are to highlight our area. Okaloosa County Tourist Development Department Page 12 of 16 March 27, 2014 Packet Pg. 14  1.a In regards to the “Competitive Media Spending” presentation and based on the “Media Expenditure by County without BP” data, Mr. Peterson had a concern that we are not Minutes Acceptance: Minutes of Mar 27, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale spending enough money compared to Walton Co ($2.1M), for example, and suggested that we need to spend as much money as Walton County. Mr. Peterson asked if need to vote on reviewing the process for next year to consider increasing the budget. Mr. Schroeder asked that this be addressed in the New Business section of the agenda. Mr. Guidry recommended showing dollar amounts on the expenditure information instead of percentages next time. The Next Steps with the Peter Mayer Agency to drive visitation include: • Launch campaign – March 27, 2014 • Media budget discussion – March 27, 2014 • Strategic Marketing Plan lodging partner meeting – March 28, 2014 • Share Strategic Marketing Plan draft with lodging partners – May 16, 2014 • Final Strategic marketing Plan – May 29, 2014 VI. Beaches Update (Jim Trifilio) a. Okaloosa Island Walkover Project Mr. Trifilio shared a concern regarding the public having to walk over the dunes on Okaloosa Island. His presentation consisted of developing a project to construct new access ways, consisting 50% of State and 50% of bed tax funds. Any remaining money from the grant will revert back to the State general fund once the project has been completed. There is hope to move forward with this project as soon as possible. b. Living Shorelines Project Regarding Living Shorelines, Mr. Trifilio stated the permitting phase has begun and will be moving into the next phase of working with a company on contract to look at the property, keeping this property relatively natural and maximizing existing views with minimal structures. He expressed the desire to begin this project as soon as possible. c. Beach Cleaning Contract Update Mr. Trifilio reported the beach cleaning project is still in litigation. If the current Contractor and Board agree, the TDD may want to increase the length of the emergency contract another 60 days as it is currently expiring April 30th. Another court hearing is scheduled for May 14th. Further discussion continued with Mr. Guidry asking Ms. Hoshihara the reason for delaying the emergency contract for another 60 days. Ms. Hoshihara stated that there has not been a settlement reached. It is in negotiations with attorney and due to the hearing scheduled in May to continue litigation an agreement has not been reached. Okaloosa County Tourist Development Department Page 13 of 16 March 27, 2014 Packet Pg. 15  1.a Motion to Approve the Extension of the Emergency Beach Cleaning Contract Under the Same Terms and Conditions for Another 60 Days Minutes Acceptance: Minutes of Mar 27, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale RESULT: MOTION APPROVED [5-1] MOVER: Peterson SECONDER Dixon AYES: Empson, Gossom, Rigdon, Rice, Joyce NAYES: Guidry d. New Marine Economic and Tourist Development Coordinator Mr. Trifilio reported that the new member of TDD will start in April. He is Anthony Austermann, the Marine Economic Tourist Economic Coordinator. His job will be mainly artificial reefs and developing nature based eco-tourism projects in Okaloosa County. Mr. Trifilio also made the Council aware of the fact that the County will receive $1.2M in respect to funding new reefs, including snorkeling reefs near shore for easier access. VII. Old Business (Dale Peterson) No discussion. VIII. New Business (Recommendations from TDC to BCC) a.Electronic Participation/Attendance (Charlotte Dunworth) Ms. Dunworth continued the meeting by announcing that the Clerks Internal Auditor has recommended that the TDC address in the manual whether electronic attendance or participation, as well as by Proxy voting is permissible and also added that Florida Statute does not allow electronic participation or Proxy Voting. This information will be included later this year in the By-Laws for clarification when the manual is updated. b. Proxy Voting (Charlotte Dunworth) Mr. Hoshihara led further discussion with Mr. Dixon and Mr. Peterson regarding the statutes and the procedure manual in respect to electronic participation and proxy voting. The Internal Auditor’s recommendation is to reiterate in the manual the statutory requirements. c. Estimated ad agency advertising budget for FY15 (Charlotte Dunworth) Ms. Dunworth presented a quick overview of how the process is working. She stated that there is a need to get direction from the Council on the media budget plan for next fiscal year. Media negotiations will be conducted in April and May and then will come back to the TDC with a media plan after the May 29th meeting. Negotiations will be finalized through June to issue task orders in the June/July timeframe and the media will begin running on October 1st. Okaloosa County Tourist Development Department Page 14 of 16 March 27, 2014 Packet Pg. 16  1.a Regarding the previous discussion of the “Media Expenditure by County without BP” section (page 146), Mr. Schroeder asked the TDC to allow them to build a budget based Minutes Acceptance: Minutes of Mar 27, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale on equal numbers of media expenditures by Walton County and bring back to the meeting. Motion to Match Walton County’s Media Expenditure Without BP Funds at 20%. RESULT: MOTION APPROVED [UNANIMOUS] MOVER: Dixon SECONDER Rice AYES: Empson, Gossom, Guidry, Rigdon, Windes, Peterson, Joyce Ms. Hoshihara reminded everyone that if there are any matters or questions that comes before the Council for a vote in which there may be a conflict of interest, please discuss with her. In further discussion, Mr. Peterson wants to see these budget issues brought up at a workshop when numbers are received, rather than discussing during the meetings. Mr. Schroeder agreed that a workshop before the meeting is a good idea and suggested a mid- morning start, break for lunch, and then continue the meeting. IX. Next TDC Meeting (Dale Peterson) a. Thursday, April 24, 2014, 2:00pm, Emerald Coast Convention Center X. Public Comment Sharon Ray recommended that it would be to our advantage to come up with an Emerald Coast identifier, such as car magnets for vehicles to help advertise the Emerald Coast. Daryl Shelton, not on the Board but representing Holiday Isle Improvement Association, spoke regarding MSBU concerns. He mentioned some issues from 2010 about a serious dredge problem in the Pass that boats could not enter or leave the Harbor. The joint permit application with DEP was objected to by Okaloosa Island at that time. Holiday Isle Assoc. members wrote a check to get emergency sand to carry them through to permanent restoration. Mr. Shelton asked for any consideration the TDC could give them in suspending the MSBU because the majority of the monies came from Holiday Isle. Dave Sherry from Okaloosa Island responded to Mr. Shelton’s comments stating Holiday Isle’s request was abandoned. He added that Holiday Isle’s permit was challenged and dismissed. He further stated there are better uses for the $700K+ and reiterated that the lawsuit was dismissed and not dropped. XI. Adjourn Okaloosa County Tourist Development Department Page 15 of 16 March 27, 2014 Packet Pg. 17  1.a Mr. Peterson adjourned the meeting at 4:10 p.m. The next meeting will be held April 24 at 2:00 p.m. in the Emerald Coast Convention Center. Minutes Acceptance: Minutes of Mar 27, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale APPROVED: APPROVED: By: By: Name: Dale E. Peterson Name: Ed Schroeder Title: Chairman Title: Director, Tourist Development Dept. Date: Date: Okaloosa County Tourist Development Department Page 16 of 16 March 27, 2014 Packet Pg. 18  2.a Tourist Development Council Meeting: 04/24/14 02:00 PM 1540 Miracle Strip Parkway Department: Tourist Development Council Fort Walton Beach, FL 32548 Category: Information Prepared By: Aida Wilkinson SCHEDULED Initiator: Aida Wilkinson Sponsors: TDC ITEM (ID # 2746) DOC ID: 2746 Introduction of new Marine Economic & Tourist Development Resource Coordinator Updated: 4/18/2014 3:23 PM by Aida Wilkinson Page 1 Packet Pg. 19  2.a.a Packet Pg. 20 Attachment: II.a. Marine Economic (2746 : Introduction of new Marine Economic & Tourist Development Resource Coordinator)  2.a.a Packet Pg. 21 Attachment: II.a. Marine Economic (2746 : Introduction of new Marine Economic & Tourist Development Resource Coordinator)  2.a.a Packet Pg. 22 Attachment: II.a. Marine Economic (2746 : Introduction of new Marine Economic & Tourist Development Resource Coordinator)  2.b Tourist Development Council Meeting: 04/24/14 02:00 PM 1540 Miracle Strip Parkway Department: Tourist Development Council Fort Walton Beach, FL 32548 Category: Report Prepared By: Aida Wilkinson SCHEDULED Initiator: Aida Wilkinson Sponsors: TDC ITEM (ID # 2747) DOC ID: 2747 March Month End Lodging Reports from Smith Travel Research Updated: 4/18/2014 3:27 PM by Aida Wilkinson Page 1 Packet Pg. 23  2.b.a ADR 2004-2013 Attachment: II.b. EMERALD COAST OCCUPANCY ADR REVPAR Jan To March 041814 Emerald Coast Lodging Average Annual Daily Hotel Lodging Rate 2004 -2013 $150 $130 $117.48 $119.87 $122.13 $117.40 $113.04 $106.63 $109.91 $106.15 $110 $97.00 $89.62 $90 $70 $50 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 Source: Smith Travel Research, Inc. Republication or Other Re-Use of this Data without the express written permission of STR is strictly prohibited. Packet Pg. 24  2.b.a AVERAGE DAILY RATE Attachment: II.b. EMERALD COAST OCCUPANCY ADR REVPAR Jan To March 041814 Room revenue divided by rooms sold, displayed as the average rental rate for a single room. $250.00 Emerald Coast Average Daily Hotel Lodging Rate $230.00 $210.00 $190.00 $170.00 $150.00 $130.00 $117.62 $110.00 $83.66 $90.00 $76.69 $70.00 $50.00 $30.00 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2010 $71.93 $77.30 $110.14 $120.62 $128.40 $157.45 $147.47 $113.41 $102.78 $93.78 $77.43 $73.12 2011 $72.53 $75.67 $113.41 $124.73 $133.68 $163.26 $171.81 $128.14 $108.94 $102.81 $82.93 $78.59 2012 $74.09 $78.97 $122.63 $134.92 $144.46 $175.64 $182.75 $139.44 $112.62 $107.88 $84.78 $80.21 2013 $77.21 $80.89 $129.99 $133.54 $145.91 $178.07 $189.08 $142.25 $115.38 $107.60 $86.35 $79.34 2014 $76.69 $83.66 $117.62 Source: Smith Travel Research, Inc. Republication or Other Re-Use of this Data without the express written permission of STR is strictly prohibited. Packet Pg. 25  OCCUPANCY 2.b.a Occupancy is a percentage of rooms occupied. Attachment: II.b. EMERALD COAST OCCUPANCY ADR REVPAR Jan To March 041814 Emerald Coast Hotel Lodging Occupancy 100% January - December 90% 80% 70% 60% 50% 60.70% 40% 46.10% 30% 31.22% 20% 10% Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec YTD* 2010 30.20% 40.10% 52.80% 57.10% 53.20% 65.30% 64.70% 48.60% 43.30% 41.60% 32.30% 27.90% 46.43% 2011 28.86% 43.14% 58.10% 59.60% 59.33% 75.38% 80.90% 58.70% 48.93% 46.80% 33.39% 27.61% 52.70% 2012 30.12% 46.41% 64.60% 64.97% 67.65% 80.01% 85.02% 60.26% 49.72% 49.30% 37.42% 29.77% 55.71% 2013 33.10% 46.86% 64.25% 61.50% 68.81% 81.31% 84.02% 63.66% 51.91% 44.31% 36.56% 30.83% 55.65% 2014 31.22% 46.10% 60.70% *YTD = Year to Date Source: Smith Travel Research, Inc. Republication or Other Re-Use of this Data without the express written permission of STR is strictly prohibited. Packet Pg. 26  REVPAR 2.b.a Room revenue divided by rooms available. Attachment: II.b. EMERALD COAST OCCUPANCY ADR REVPAR Jan To March 041814 Revenue Per Available Hotel Room $170 $130 $90 $50 $71.41 $38.56 $23.94 $10 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2010 $21.72 $30.98 $58.13 $68.87 $68.31 $102.89 $95.44 $55.12 $44.52 $39.00 $24.90 $20.38 2011 $20.93 $32.64 $65.90 $74.34 $79.31 $123.06 $138.92 $75.17 $53.31 $48.16 $27.69 $21.70 2012 $22.32 $29.13 $79.22 $87.65 $97.73 $140.53 $155.37 $84.03 $56.00 $53.14 $31.73 $23.88 2013 $25.56 $37.91 $83.52 $82.13 $100.41 $144.78 $158.86 $90.56 $59.90 $47.68 $31.56 $24.46 2014 $23.94 $38.56 $71.41 Source: Smith Travel Research, Inc. Republication or Other Re-Use of this Data without the express written permission of STR is strictly prohibited. Packet Pg. 27  2.c Tourist Development Council Meeting: 04/24/14 02:00 PM 1540 Miracle Strip Parkway Department: Tourist Development Council Fort Walton Beach, FL 32548 Category: Report Prepared By: Aida Wilkinson SCHEDULED Initiator: Aida Wilkinson Sponsors: TDC ITEM (ID # 2748) DOC ID: 2748 UWF NWF Bed Tax Analysis Updated: 4/18/2014 3:29 PM by Aida Wilkinson Page 1 Packet Pg. 28  2.c.a Northwest Florida Bed Taxes 2% level for analysis purposes Northwest Escambia Santa Rosa Okaloosa Walton Bay Florida Nov-12 $169,932 $18,445 $103,843 $197,819 $133,149 $623,188 Dec-12 $138,078 $23,941 $115,399 $207,359 $144,694 $629,471 Jan-13 $137,303 $19,997 $119,598 $156,222 $151,119 $584,239 Feb-13 $189,208 $22,816 $158,315 $202,359 $216,714 $789,412 Mar-13 $345,495 $53,370 $447,446 $874,408 $869,571 $2,590,290 Apr-13 $303,703 $44,100 $362,386 $532,649 $470,749 $1,713,587 May-13 $401,285 $67,777 $505,843 $758,691 $608,925 $2,342,521 Attachment: II.c. UWF Bed Tax Analysis (2748 : UWF NWF Bed Tax Analysis) Jun-13 $630,819 $103,022 $1,118,890 $1,746,489 $1,220,020 $4,819,240 Jul-13 $681,174 $163,219 $1,159,059 $1,559,427 $1,293,605 $4,856,484 Aug-13 $424,339 $73,738 $635,505 $909,394 $626,711 $2,669,687 Sep-13 $256,806 $44,723 $439,366 $746,737 $461,839 $1,949,471 Oct-13 $223,523 $36,865 $272,132 $380,161 $324,000 $1,236,681 Nov-13 $157,738 $22,716 $109,215 $187,295 $172,348 $649,312 Dec-13 $149,670 $22,267 $116,669 $218,644 $125,148 $632,398 Jan-14 $155,920 $24,079 $132,814 $162,928 $160,065 $635,806 Northwest Escambia Santa Rosa Okaloosa Walton Bay Florida Percent Change Jan-13 to Jan-14 13.56% 20.41% 11.05% 4.29% 5.92% 8.83% Northwest Escambia Santa Rosa Okaloosa Walton Bay Florida 2012-13 Rolling Quarter $445,313 $62,383 $338,840 $561,400 $428,962 $1,836,898 2013-14 Rolling Quarter $463,328 $69,062 $358,698 $568,867 $457,561 $1,917,516 Northwest Escambia Santa Rosa Okaloosa Walton Bay Florida Percent Change Rolling Quarter 4.05% 10.71% 5.86% 1.33% 6.67% 4.39% Note: Rolling Quarter is the sum of the current month and the last two months Data Source: Bed Tax Collectors Packet Pg. 29  2.e Tourist Development Council Meeting: 04/24/14 02:00 PM 1540 Miracle Strip Parkway Department: Tourist Development Council Fort Walton Beach, FL 32548 Category: Report Prepared By: Aida Wilkinson SCHEDULED Initiator: Aida Wilkinson Sponsors: TDC ITEM (ID # 2755) DOC ID: 2755 Chart of Authorized Uses of TDT Funds Updated: 4/21/2014 3:10 PM by Aida Wilkinson Page 1 Packet Pg. 30  2.e.a CHART OF AUTHORIZED USES OF TDT FUNDS PENNIES AUTHORIZED USES Provide and improve:  Beach Park Facilities  Tourist Destination Facilities Attachment: II.e. Chart of Authorized Uses of TDT Funds (2755 : Chart of Authorized Uses of TDT Funds)  Beaches, waterways, access ways, recreational and eco-tourism 1ST PENNY facilities.  Beach Improvements  Maintenance, renourishment, restoration and erosion control, shoreline protection, enhancement, access, cleanup of beaches and other waterways, construction of artificial reefs. 1) Tourism Services  Visitor Services  Brochure distribution 2ND PENNY  Communication & Research 2) Lifeguard services and protection 3) Tourist Bureau Administration Provide and improve:  Visitor Welcome/Information Center Provide for operations and maintenance of:  Convention Center 3RD PENNY  Visitor Welcome/Information Center  Tourist Destination Facilities Provide for the promotion of the use of:  Convention Center  Tourist Destination Facilities 1) Convention Center Debt Service TH 4 PENNY 2) Future Improvements to Convention Center Tourism Promotion 5TH PENNY  Special Events & Sponsorships  Film Commission Packet Pg. 31  3.a Tourist Development Council Meeting: 04/24/14 02:00 PM 1540 Miracle Strip Parkway Department: Tourist Development Council Fort Walton Beach, FL 32548 Category: Report Prepared By: Aida Wilkinson SCHEDULED Initiator: Aida Wilkinson Sponsors: TDC ITEM (ID # 2749) DOC ID: 2749 February Month End Tax Revenue Reports from Okaloosa Tax Collector Updated: 4/18/2014 3:30 PM by Aida Wilkinson Page 1 Packet Pg. 32 Packet Pg. 33 3.a.a Attachment: III.a. TDT Reports OCTC (Feb 14) (2749 : February Month End Tax Revenue Reports from Okaloosa Tax Collector)  3.a.a Attachment: III.a. TDT Reports OCTC (Feb 14) (2749 : February Month End Tax Revenue Reports from Total Historical TDT Collections and Percentage Breakdown FY 2009 - Current % (+/-) % (+/-) % (+/-) Cum (+/-) Month FY 2009 FY 2010 FY 2011 FY 2012 FY 2013 FY 2014 2011-2012 2012-2013 2013-2014 2013-2014 October $478,148.95 $522,443.42 $521,660.33 $598,158.00 14.49% $609,091.44 1.83% $680,330.93 11.70% 11.70% November $206,354.05 $210,704.19 $213,947.00 $239,511.00 11.95% $259,606.95 8.39% $273,038.26 5.17% 9.75% December $203,215.30 $235,157.23 $217,922.30 $289,595.00 32.89% $288,498.30 -0.38% $291,672.28 1.10% 7.59% January $277,999.51 $285,996.44 $256,775.00 $297,124.03 15.71% $298,995.38 0.63% $332,035.87 11.05% 8.30% February $386,604.93 $376,473.90 $365,490.00 $437,614.00 19.73% $395,790.00 -9.56% $430,183.30 8.69% 8.38% March $755,427.84 $727,272.00 $768,790.00 $1,028,053.00 33.72% $1,118,616.08 8.81% April $792,139.00 $779,028.05 $847,476.00 $987,462.61 16.52% $905,964.12 -8.25% May $986,600.37 $955,032.36 $1,079,025.00 $1,296,974.20 20.20% $1,264,606.99 -2.50% June $2,091,522.22 $1,730,975.65 $2,290,684.30 $2,755,441.00 20.29% $2,797,225.80 1.52% July $2,245,536.10 $1,483,002.44 $2,749,706.99 $2,755,052.00 0.19% $2,897,646.65 5.18% August $1,169,781.00 $756,365.51 $1,225,204.88 $1,421,408.96 16.01% $1,588,763.04 11.77% September $800,409.00 $700,746.00 $1,028,530.00 $1,067,149.50 3.75% $1,098,414.84 2.93% Total $10,393,738.27 $8,763,197.19 $11,565,211.80 $13,173,543.30 13.91% $13,523,219.59 2.65% $2,007,260.64 Amounts for September 2013 through current reported by the Okaloosa County Tax Collector's Office. All amounts prior to September 2013 reported by the Okaloosa County Clerk of Courts. Page 1 Packet Pg. 34  Total TDT Collections in Thousands $300 $600 $900 $0 $1,200 $1,500 $1,800 $2,100 $2,400 $2,700 $3,000 $3,300 598.2 609.1 Oct FY 2012 680.3 239.5 259.6 Nov 273.0 289.6 288.5 Dec 291.7 297.1 299.0 Jan FY 2003 332.0 437.6 395.8 Feb 430.2 FY 12 1,028.1 1,118.6 Mar FY 13 Month Page 2 Page 2 0.0 987.5 FY 14 906.0 Apr FY 2012 - 2014 0.0 1,297.0 1,264.6 May Total Monthly TDT Collections 0.0 2,755.4 2,797.2 Jun 0.0 2,755.1 2,897.6 Jul 0.0 1,421.4 1,588.8 Aug 0.0 1,067.1 1,098.4 Sep 0.0 3.a.a Packet Pg. 35 Attachment: III.a. TDT Reports OCTC (Feb 14) (2749 : February Month End Tax Revenue Reports from  3.a.a Attachment: III.a. TDT Reports OCTC (Feb 14) (2749 : February Month End Tax Revenue Reports from TDT Rental Receipts and Amount Remitted by Rental Type / Tax Area February 2014 Total Gross Rental Exempt Rental Taxable Rental 5% of Taxable Collection Distibution to Tax Collector Rental Type Adjustments Penalty Interest Amount Receipts Receipts Receipts Rental Receipts Allowance TDD/BCC Commission Remitted Condo $5,518,014.66 $378,748.25 $5,139,266.41 $256,963.32 $0.03 $1,601.26 $452.40 ($2,484.62) $256,532.39 $248,836.42 $7,695.97 Hotel / Motel $2,705,840.91 $247,432.46 $2,458,408.45 $122,920.42 $0.00 $0.00 ($844.51) $122,075.91 $118,413.64 $3,662.28 Single Family Dwelling $562,811.81 $9,857.56 $552,954.25 $27,647.71 $0.00 $0.00 ($186.70) $27,461.01 $26,637.18 $823.83 Other $493,781.76 $7,969.00 $485,812.76 $24,290.64 $0.00 $0.00 ($176.65) $24,113.99 $23,390.57 $723.42 Total $9,280,449.14 $644,007.27 $8,636,441.87 $431,822.09 $0.03 $1,601.26 $452.40 ($3,692.48) $430,183.30 $417,277.80 $12,905.50 Total Gross Rental Exempt Rental Taxable Rental 5% of Taxable Collection Distibution to Tax Collector Tax Area Adjustments Penalty Interest Amount Receipts Receipts Receipts Rental Receipts Allowance TDD/BCC Commission Remitted Destin $5,396,131.05 $242,160.23 $5,153,970.82 $257,698.54 $0.03 $848.76 $338.10 ($2,528.09) $256,357.34 $248,666.62 $7,690.72 Okaloosa Island $3,376,325.34 $357,044.09 $3,019,281.25 $150,964.06 $752.50 $114.30 ($873.31) $150,957.55 $146,428.83 $4,528.73 Fort Walton Beach $507,992.75 $44,802.95 $463,189.80 $23,159.49 $0.00 $0.00 ($291.08) $22,868.41 $22,182.36 $686.05 Total $9,280,449.14 $644,007.27 $8,636,441.87 $431,822.09 $0.03 $1,601.26 $452.40 ($3,692.48) $430,183.30 $417,277.80 $12,905.50 Page 3 Packet Pg. 36  3.a.a Percentage of Gross Rental, Taxable Rental, and Number of Units Attachment: III.a. TDT Reports OCTC (Feb 14) (2749 : February Month End Tax Revenue Reports from by Rental Type February 2014 Gross Rental Taxable Rental Rental Type % % Number of Units % Receipts Receipts Condo $5,518,014.66 59.46% $5,139,266.41 59.51% 6,197 57.87% Hotel / Motel $2,705,840.91 29.16% $2,458,408.45 28.47% 3,022 28.22% Single Family Dwelling $562,811.81 6.06% $552,954.25 6.40% 603 5.63% Other $493,781.76 5.32% $485,812.76 5.63% 887 8.28% Total $9,280,449.14 100.00% $8,636,441.87 100.00% 10,709 100.00% Gross Rental by Taxable Rental by Number of Units by Rental Type Rental Type Rental Type Other Other Other 5.32% 5.63% 8.28% Single Single Family Single Family Family Dwelling Dwelling 6.06% Dwelling 6.40% 5.63% Hotel / Condo Hotel / Condo Condo Hotel / 57.87% Motel 59.46% Motel 59.51% Motel 29.16% 28.47% 28.22% Page 4 Packet Pg. 37  3.a.a Percentage of Gross Rental, Taxable Rental, and Number of Units Attachment: III.a. TDT Reports OCTC (Feb 14) (2749 : February Month End Tax Revenue Reports from by Tax Area February 2014 Gross Rental Taxable Rental Tax Area % % Number of Units % Receipts Receipts Destin $5,396,131.05 58.15% $5,153,970.82 59.68% 6,401 59.77% Okaloosa Island $3,376,325.34 36.38% $3,019,281.25 34.96% 3,441 32.13% Fort Walton Beach $507,992.75 5.47% $463,189.80 5.36% 867 8.10% Total $9,280,449.14 100.00% $8,636,441.87 100.00% 10,709 100.00% Gross Rental by Taxable Rental by Number of Units by Tax Area Tax Area Tax Area Fort Fort Fort Walton Walton Walton Beach Beach Beach 5.47% 5.36% 8.10% Okaloosa Okaloosa Okaloosa Island Destin Island Destin Island Destin 36.38% 58.15% 34.96% 59.68% 32.13% 59.77% Page 5 Packet Pg. 38  3.a.a Year to Date Percentage of Gross Rental Receipts Attachment: III.a. TDT Reports OCTC (Feb 14) (2749 : February Month End Tax Revenue Reports from by Rental Type / Tax Area FY 2014 YEAR TO DATE RENTAL TYPE OCT 2013 NOV 2013 DEC 2013 JAN 2014 FEB 2014 MAR 2014 APR 2014 MAY 2014 JUNE 2014 JULY 2014 AUG 2014 SEPT 2014 GROSS SALES Condo $ 8,308,588.62 3,149,452.93 3,326,087.76 4,415,501.80 5,518,014.66 $ 24,717,645.77 Hotel / Motel $ 3,348,581.10 1,885,569.12 1,741,863.00 1,891,012.04 2,705,840.91 $ 11,572,866.17 Single Family Dwelling $ 1,659,015.03 422,191.52 831,184.74 598,208.19 562,811.81 $ 4,073,411.29 Other $ 1,173,994.87 568,409.91 441,243.91 498,587.48 493,781.76 $ 3,176,017.93 Total $ 14,490,179.62 $ 6,025,623.48 $ 6,340,379.41 $ 7,403,309.51 $ 9,280,449.14 $ - $ - $ - $ - $ - $ - $ - $ 43,539,941.16 YEAR TO DATE TAX AREA OCT 2013 NOV 2013 DEC 2013 JAN 2014 FEB 2014 MAR 2014 APR 2014 MAY 2014 JUNE 2014 JULY 2014 AUG 2014 SEPT 2014 GROSS SALES Destin $ 9,041,836.21 3,128,561.42 4,035,429.68 4,204,816.97 5,396,131.05 $ 25,806,775.33 Okaloosa Island $ 4,782,376.77 2,439,165.73 448,250.98 2,673,998.99 3,376,325.34 $ 13,720,117.81 Fort Walton Beach $ 665,966.64 457,896.33 1,856,698.75 524,493.55 507,992.75 $ 4,013,048.02 Total $ 14,490,179.62 $ 6,025,623.48 $ 6,340,379.41 $ 7,403,309.51 $ 9,280,449.14 $ - $ - $ - $ - $ - $ - $ - $ 43,539,941.16 Year to Date Year to Date Gross Rental by Gross Rental by Rental Type Tax Area Other 7.29% Fort Walton Beach Single Family Dwelling 9.22% 9.36% Condo Destin 56.77% Okaloosa Island 59.27% Hotel / Motel 31.51% 26.58% Page 6 Packet Pg. 39  3.a.a Year to Date Percentage of Taxable Rental Receipts Attachment: III.a. TDT Reports OCTC (Feb 14) (2749 : February Month End Tax Revenue Reports from by Rental Type / Tax Area FY 2014 YEAR TO DATE RENTAL TYPE OCT 2013 NOV 2013 DEC 2013 JAN 2014 FEB 2014 MAR 2014 APR 2014 MAY 2014 JUNE 2014 JULY 2014 AUG 2014 SEPT 2014 TAXABLE RENTAL Condo $ 7,753,638.68 2,767,247.54 2,977,548.25 4,024,762.68 5,139,266.41 $ 22,662,463.56 Hotel / Motel $ 3,236,954.32 1,808,528.67 1,683,568.14 1,706,148.98 2,458,408.45 $ 10,893,608.56 Single Family Dwelling $ 1,657,382.07 410,716.06 808,135.01 586,909.06 552,954.25 $ 4,016,096.45 Other $ 1,005,684.24 500,853.91 368,512.49 364,790.48 485,812.76 $ 2,725,653.88 Total $ 13,653,659.31 $ 5,487,346.18 $ 5,837,763.89 $ 6,682,611.20 $ 8,636,441.87 $ - $ - $ - $ - $ - $ - $ - $ 40,297,822.45 YEAR TO DATE TAX AREA OCT 2013 NOV 2013 DEC 2013 JAN 2014 FEB 2014 MAR 2014 APR 2014 MAY 2014 JUNE 2014 JULY 2014 AUG 2014 SEPT 2014 TAXABLE RENTAL Destin $ 8,708,099.23 2,912,346.67 3,793,057.43 3,977,389.80 5,153,970.82 $ 24,544,863.95 Okaloosa Island $ 4,414,625.83 2,217,756.25 352,210.39 2,359,525.59 3,019,281.25 $ 12,363,399.31 Fort Walton Beach $ 530,934.25 357,243.26 1,692,496.07 345,695.81 463,189.80 $ 3,389,559.19 Total $ 13,653,659.31 $ 5,487,346.18 $ 5,837,763.89 $ 6,682,611.20 $ 8,636,441.87 $ - $ - $ - $ - $ - $ - $ - $ 40,297,822.45 Year to Date Year to Date Taxable Rental by Taxable Rental by Rental Type Tax Area Other 6.76% Fort Walton Beach Single Family Dwelling 8.41% 9.97% Okaloosa Island Condo 30.68% 56.24% Destin Hotel / Motel 60.91% 27.03% Page 7 Packet Pg. 40  3.a.a Attachment: III.a. TDT Reports OCTC (Feb 14) (2749 : February Month End Tax Revenue Reports from Total TDT Collections and Percentage Breakdown FY 2014 TOTAL MONTH FIRST % SECOND % THIRD % FOURTH % FIFTH % COLLECTIONS October $ 680,330.93 $ 136,066.19 $ 136,066.19 $ 136,066.19 $ 136,066.19 $ 136,066.19 November $ 273,038.26 $ 54,607.65 $ 54,607.65 $ 54,607.65 $ 54,607.65 $ 54,607.65 December $ 291,672.28 $ 58,334.46 $ 58,334.46 $ 58,334.46 $ 58,334.46 $ 58,334.46 January $ 332,035.87 $ 66,407.17 $ 66,407.17 $ 66,407.17 $ 66,407.17 $ 66,407.17 February $ 430,183.30 $ 86,036.66 $ 86,036.66 $ 86,036.66 $ 86,036.66 $ 86,036.66 March $ - $ - $ - $ - $ - $ - April $ - $ - $ - $ - $ - $ - May $ - $ - $ - $ - $ - $ - June $ - $ - $ - $ - $ - $ - July $ - $ - $ - $ - $ - $ - August $ - $ - $ - $ - $ - $ - September $ - $ - $ - $ - $ - $ - Total $ 2,007,260.64 $ 401,452.13 $ 401,452.13 $ 401,452.13 $ 401,452.13 $ 401,452.13 *Percentage breakdown per Okaloosa County Ordinance No. 13-20, Sec. 20-72 (d) Page 8 Packet Pg. 41  3.b Tourist Development Council Meeting: 04/24/14 02:00 PM 1540 Miracle Strip Parkway Department: Tourist Development Council Fort Walton Beach, FL 32548 Category: Report Prepared By: Aida Wilkinson SCHEDULED Initiator: Aida Wilkinson Sponsors: TDC ITEM (ID # 2756) DOC ID: 2756 April Financial Update Updated: 4/21/2014 3:13 PM by Aida Wilkinson Page 1 Packet Pg. 42  3.b.a Financial Update April 2014 FY 2013-14 AMENDED BUDGET: $36,713,969 Financial data as of 04/18/14 The adopted budget of $33,967,750 has been amended during the year to record BP grant funds for marketing, FDEP grant funds for Okaloosa Island dune walkovers, FDOT grant funds for seasonal transit service on Okaloosa Island and Destin, and reserve carryforwards. REVENUE ANALYSIS Attachment: III.b. Financial Update (2756 : April Financial Update) Reserves are the largest component of budgeted revenues because the budget reflects anticipated revenues as well as current cash on hand. Reserves/cash on hand is a budget “placeholder” and represents the accumulation of unspent prior year bed tax dollars; it’s not an actual source of incoming revenues for the year. Tourist development taxes comprise the largest part of actual annual revenue collections. Each percentage is anticipated to generate $2.4M, for a total of $12M in bed taxes. Lodging establishments remit bed tax collections to the tax collector by the 20th of each month for the preceding month. The tax collector reconciles and remits the revenues to the County by the 10th of the following month. Due to the timing of this process, the $2.0M in actual revenue only represents collections through February. Based on year-to-date receipts, tourist development tax revenues are on track to generate $13.4M this year, which is $1.4M or 11.5% more than budgeted. April 18, 2014 Packet Tourist Development Department, Okaloosa County, FL Pg. 43 Financial Update – April 2014 3.b.a EXPENSE ANALYSIS Attachment: III.b. Financial Update (2756 : April Financial Update) Reserves are the largest component of budgeted expenses because budgeted expenses must equal budgeted revenues. The budgeted use/drawdown of reserves is reflected in the amount by which budgeted reserves expenses are less than budgeted reserves revenues: $21M reserve revenue – $15M reserve expenses = $6M budgeted use/drawdown for capital projects. Each percentage of the bed tax is required to be spent in a certain way per County Ordinance. April 18, 2014 Tourist Development Department, Okaloosa County, FL 2 of 6 Packet Pg. 44 Financial Update – April 2014 3.b.a EXPENSES BY LEVEL OF TOURIST DEVELOPMENT TAX RESTRICTION FIRST PERCENTAGE (These permissible uses are intended to be representative, not all-inclusive)  beach park facilities or beach improvements  beach & waterway maintenance, renourishment, restoration, enhancement, access  tourist destination facilities Attachment: III.b. Financial Update (2756 : April Financial Update) SECOND PERCENTAGE (These permissible uses are intended to be representative, not all-inclusive)  visitor services, brochure distribution, communication and research  tourist bureau administration  lifeguard services and protection April 18, 2014 Tourist Development Department, Okaloosa County, FL 3 of 6 Packet Pg. 45 Financial Update – April 2014 3.b.a THIRD PERCENTAGE (These permissible uses are intended to be representative, not all-inclusive)  operations, maintenance, improvement of Visitor Welcome or Information Centers, Convention Center, and Tourist Destination Facilities  promotion of the Convention Center and Tourist Destination Facilities Attachment: III.b. Financial Update (2756 : April Financial Update) FOURTH PERCENTAGE (These permissible uses are intended to be representative, not all-inclusive)  expansion, renovation, reconstruction of the convention center and outdoor venues April 18, 2014 Tourist Development Department, Okaloosa County, FL 4 of 6 Packet Pg. 46 Financial Update – April 2014 3.b.a FIFTH PERCENTAGE (These permissible uses are intended to be representative, not all-inclusive)  tourism promotion Attachment: III.b. Financial Update (2756 : April Financial Update) STRATEGIC MARKETING PLAN RevPAR Revenue per available room (RevPAR) is a widely used performance metric in the lodging industry. RevPar is a measurement for a point in time, so it is most appropriately used when comparing equivalent time periods (e.g. February 2014 to February 2013). However, since year-to-year comparison is not possible until twelve months of data are obtained, it is being presented here to establish benchmarks. RevPar = gross monthly receipts divided by days in month divided by number of units (data taken from Tax Collector’s monthly reports) April 18, 2014 Tourist Development Department, Okaloosa County, FL 5 of 6 Packet Pg. 47 Financial Update – April 2014 3.b.a EXPENDITURE TRANSACTION ANALYSIS Pursuant to Florida Statutes 125.0104(4)(e), “The council shall continuously review expenditures… Expenditures which the council believes to be unauthorized shall be reported to the county governing board and the Department of Revenue”. One of the most comprehensive reports from the County’s accounting system is the Expenditure Transaction Analysis, which lists the fiscal period, date, transaction type, check number, vendor number, vendor name, dollar amount, and description for each tourist development tax expenditure transaction. This report is being provided to assist the TDC in identifying possibly unauthorized expenditures. The following pages provide transaction detail for the month of March 2014. Attachment: III.b. Financial Update (2756 : April Financial Update) April 18, 2014 Tourist Development Department, Okaloosa County, FL 6 of 6 Packet Pg. 48  SUNGARD PENTAMATION, INC. PAGE NUMBER: 1 DATE: 04/18/2014 OKALOOSA COUNTY BOCC AUDIT11 TIME: 14:06:12 EXPENDITURE TRANSACTION ANALYSIS SELECTION CRITERIA: transact.yr=’14’ and transact.period=’6’ and transact.fund=’104’ ACCOUNTING PERIOD: 7/14 FUND − 104 − TOURIST DEVELOPMENT FUND DEPARTMENT − 1151 − 5TH TDT−TOURISM PROMOTION ACCOUNT DATE T/C ENCUMBR REFERENCE VENDOR BUDGET EXPENDITURES ENCUMBRANCES DESCRIPTION 534003 CS−CONSULTING 6 /14 03/06/14 21 V1403706 21200456 GAIL MORGAN 3,166.67 .00 FILM COMMISSION SVCS TOTAL CS−CONSULTING .00 3,166.67 .00 534018 CS−CHAMBER OF COMMERCE 6 /14 03/06/14 21 3817 002981 FWB CHAMBER OF C −5,000.00 .00 OCT−DEC2013 6 /14 03/06/14 21 E1403670 002981 FWB CHAMBER OF C 5,000.00 .00 OCT−DEC2013 6 /14 03/06/14 21 1403658 002241 DESTIN AREA CHAM 5,000.00 .00 OCT−DEC2013 6 /14 03/06/14 21 3817 002981 FWB CHAMBER OF C 5,000.00 .00 OCT−DEC2013 6 /14 03/27/14 21 1404261 002241 DESTIN AREA CHAM 5,000.00 .00 JUL13−SEP13 TOTAL CS−CHAMBER OF COMMERCE .00 15,000.00 .00 534500 CS−PERSONNEL 6 /14 03/06/14 21 1403694 21101150 LANDRUM STAFFING 904.40 .00 NIXON 2/15/14 6 /14 03/06/14 21 1403694 21101150 LANDRUM STAFFING 904.40 .00 NIXON 2/22/14 6 /14 03/20/14 21 1404021 21101150 LANDRUM STAFFING 1,006.16 .00 NIXON 3/1/14 6 /14 03/27/14 21 1404292 21101150 LANDRUM STAFFING 972.24 .00 NIXON 3/8/14 TOTAL CS−PERSONNEL .00 3,787.20 .00 545990 INSURANCE−OTHER 6 /14 03/03/14 19 BUDGET−5 62.00 GENERAL LIABILITY TOTAL INSURANCE−OTHER .00 62.00 .00 547002 PRINTING & BINDING 6 /14 03/25/14 21 V2140138 014799 BANK OF AMERICA 115.00 .00 SQ PRINTPRO LLC 6 /14 03/25/14 21 V2140138 014799 BANK OF AMERICA 115.00 .00 SQ PRINTPRO LLC TOTAL PRINTING & BINDING .00 230.00 .00 548001 PROMOTIONAL ACTIVITIES 6 /14 03/25/14 17 21401020−01 21400180 PARKSBYNATURE NE 15,000.00 12 MONTH AGREEMENT FOR PA TOTAL PROMOTIONAL ACTIVITIES .00 .00 15,000.00 548020 WEBSITE DEV & MAINTENANCE 6 /14 03/07/14 17 21400909−01 20900370 REVIVE MEDIA SER 3,051.00 WEBSITE/DATABASE SEO & MA 6 /14 03/25/14 21 V2140138 014799 BANK OF AMERICA 169.83 .00 NETWORK SOLUTIONS, LLC 6 /14 03/25/14 21 V2140138 014799 BANK OF AMERICA 269.84 .00 NETWORK SOLUTIONS, LLC 6 /14 03/25/14 21 V2140138 014799 BANK OF AMERICA 559.80 .00 NETWORK SOLUTIONS, LLC TOTAL WEBSITE DEV & MAINTENANCE .00 999.47 3,051.00 548040 PUBLIC RELATIONS 6 /14 03/25/14 21 V2140138 014799 BANK OF AMERICA 495.00 .00 PR NEWSWIRE ASSOCIATION TOTAL PUBLIC RELATIONS .00 495.00 .00 548042 FALL CAMPAIGN 6 /14 03/05/14 21 1403721 21300295 PETER A MAYER AD 431.25 .00 TO40MEDIA Packet Pg. 49 TOTAL FALL CAMPAIGN .00 431.25 .00 3.b.a RUN DATE 04/18/2014 TIME 14:06:12 SUNGARD PENTAMATION, INC. − FINANCIAL ACCOUNTING Attachment: III.b. Financial Update (2756 : April Financial Update)  SUNGARD PENTAMATION, INC. PAGE NUMBER: 2 DATE: 04/18/2014 OKALOOSA COUNTY BOCC AUDIT11 TIME: 14:06:12 EXPENDITURE TRANSACTION ANALYSIS SELECTION CRITERIA: transact.yr=’14’ and transact.period=’6’ and transact.fund=’104’ ACCOUNTING PERIOD: 7/14 FUND − 104 − TOURIST DEVELOPMENT FUND DEPARTMENT − 1151 − 5TH TDT−TOURISM PROMOTION ACCOUNT DATE T/C ENCUMBR REFERENCE VENDOR BUDGET EXPENDITURES ENCUMBRANCES DESCRIPTION 548043 CHRISTMAS CAMPAIGN 548043 CHRISTMAS CAMPAIGN 6 /14 03/05/14 21 1403721 21300295 PETER A MAYER AD 251.20 .00 TO75 MAGAZINE 6 /14 03/05/14 21 1403721 21300295 PETER A MAYER AD 76,478.86 .00 TO75 MAGAZINE 6 /14 03/05/14 21 1403721 21300295 PETER A MAYER AD 86.25 .00 TO45CHRISTMAS 6 /14 03/05/14 21 1403721 21300295 PETER A MAYER AD 376.05 .00 TO108 CHRISTMAS 6 /14 03/05/14 21 1403721 21300295 PETER A MAYER AD 402.50 .00 TO44CHRISTMAS 6 /14 03/05/14 21 1403721 21300295 PETER A MAYER AD 1,063.75 .00 TO45CHRISTMAS 6 /14 03/05/14 21 1403721 21300295 PETER A MAYER AD 1,178.75 .00 TO46 CHRISTMAS 6 /14 03/05/14 21 1403721 21300295 PETER A MAYER AD 1,495.00 .00 TO46CHRISTMAS 6 /14 03/05/14 21 1403721 21300295 PETER A MAYER AD 4,542.50 .00 TO44CHRISTMAS 6 /14 03/25/14 21 V2140138 014799 BANK OF AMERICA 815.00 .00 PR NEWSWIRE ASSOCIATION TOTAL CHRISTMAS CAMPAIGN .00 86,689.86 .00 548046 SUMMER CAMPAIGN 6 /14 03/05/14 21 1403721 21300295 PETER A MAYER AD 18,663.26 .00 TO33INTERACTIVE MEDIA TOTAL SUMMER CAMPAIGN .00 18,663.26 .00 549900 MISCELLANEOUS CHARGES 6 /14 03/13/14 21 V1403872 002498 OKALOOSA COUNTY 105.75 .00 2012BOBW VIN..A393021 6 /14 03/13/14 21 V1403872 002498 OKALOOSA COUNTY 105.75 .00 2012BOBW VIN..A393020 6 /14 03/13/14 11 .00 6 /14 03/31/14 13 212.00 BT−CA−14−18 TOTAL MISCELLANEOUS CHARGES 212.00 211.50 .00 552990 OTHER SUPPLIES 6 /14 03/31/14 13 −212.00 BT−CA−14−18 TOTAL OTHER SUPPLIES −212.00 .00 .00 TOTAL 5TH TDT−TOURISM PROMOTION .00 129,736.21 18,051.00 Packet Pg. 50 3.b.a RUN DATE 04/18/2014 TIME 14:06:12 SUNGARD PENTAMATION, INC. − FINANCIAL ACCOUNTING Attachment: III.b. Financial Update (2756 : April Financial Update)  SUNGARD PENTAMATION, INC. PAGE NUMBER: 3 DATE: 04/18/2014 OKALOOSA COUNTY BOCC AUDIT11 TIME: 14:06:12 EXPENDITURE TRANSACTION ANALYSIS SELECTION CRITERIA: transact.yr=’14’ and transact.period=’6’ and transact.fund=’104’ ACCOUNTING PERIOD: 7/14 FUND − 104 − TOURIST DEVELOPMENT FUND DEPARTMENT − 1152 − 2ND TDT−ADMINISTRATION ACCOUNT DATE T/C ENCUMBR REFERENCE VENDOR BUDGET EXPENDITURES ENCUMBRANCES DESCRIPTION 512010 SALARIES/WAGES−FULL−TIME 6 /14 03/05/14 22 21,182.81 PAYROLL CHARGES 6 /14 03/19/14 22 12,045.70 PAYROLL CHARGES TOTAL SALARIES/WAGES−FULL−TIME .00 33,228.51 .00 512020 SALARIES/WAGES−PART−TIME 6 /14 03/05/14 22 1,030.61 PAYROLL CHARGES 6 /14 03/19/14 22 1,045.46 PAYROLL CHARGES TOTAL SALARIES/WAGES−PART−TIME .00 2,076.07 .00 521000 FICA TAXES 6 /14 03/05/14 22 1,673.56 PAYROLL CHARGES−FRINGE 6 /14 03/19/14 22 975.71 PAYROLL CHARGES−FRINGE TOTAL FICA TAXES .00 2,649.27 .00 522000 RETIREMENT CONTRIBUTIONS 6 /14 03/05/14 22 2,326.41 PAYROLL CHARGES−FRINGE 6 /14 03/07/14 19 RET ADJ −126.56 INV. CREDIT−11/13 6 /14 03/19/14 22 1,550.32 PAYROLL CHARGES−FRINGE 6 /14 04/04/14 19 RET ADJ − .01 INV. CREDIT TOTAL RETIREMENT CONTRIBUTIONS .00 3,750.16 .00 523000 LIFE & HEALTH INSURANCE 6 /14 03/05/14 22 1,450.00 PAYROLL CHARGES−FRINGE 6 /14 03/05/14 22 72.72 PAYROLL CHARGES−FRINGE 6 /14 03/05/14 22 13.86 PAYROLL CHARGES−FRINGE 6 /14 03/05/14 22 13.80 PAYROLL CHARGES−FRINGE 6 /14 03/05/14 22 100.00 PAYROLL CHARGES 6 /14 03/19/14 22 1,450.00 PAYROLL CHARGES−FRINGE 6 /14 03/19/14 22 72.72 PAYROLL CHARGES−FRINGE 6 /14 03/19/14 22 13.86 PAYROLL CHARGES−FRINGE 6 /14 03/19/14 22 13.80 PAYROLL CHARGES−FRINGE 6 /14 03/19/14 22 100.00 PAYROLL CHARGES TOTAL LIFE & HEALTH INSURANCE .00 3,300.76 .00 523012 CONTRA L&H INS (REBATE) 6 /14 03/06/14 19 REBATE −80.00 INSURANCE REBATE ALLOCATI 6 /14 03/20/14 19 REBATE −80.00 INSURANCE REBATE ALLOCATI TOTAL CONTRA L&H INS (REBATE) .00 −160.00 .00 524000 WORKERS’ COMPENSATION 6 /14 03/03/14 19 BUDGET−3 151.00 MARCH 2014 TOTAL WORKERS’ COMPENSATION .00 151.00 .00 531001 PS−ATTORNEY−OTHER Packet Pg. 51 6 /14 03/27/14 21 V1404305 010277 NABORS,GIBLIN & 4,134.67 .00 TDD JAN2014 6 /14 03/27/14 21 V1404305 010277 NABORS,GIBLIN & 6,812.74 .00 TDD 3.b.a RUN DATE 04/18/2014 TIME 14:06:12 SUNGARD PENTAMATION, INC. − FINANCIAL ACCOUNTING Attachment: III.b. Financial Update (2756 : April Financial Update)  SUNGARD PENTAMATION, INC. PAGE NUMBER: 4 DATE: 04/18/2014 OKALOOSA COUNTY BOCC AUDIT11 TIME: 14:06:12 EXPENDITURE TRANSACTION ANALYSIS SELECTION CRITERIA: transact.yr=’14’ and transact.period=’6’ and transact.fund=’104’ ACCOUNTING PERIOD: 7/14 FUND − 104 − TOURIST DEVELOPMENT FUND DEPARTMENT − 1152 − 2ND TDT−ADMINISTRATION ACCOUNT DATE T/C ENCUMBR REFERENCE VENDOR BUDGET EXPENDITURES ENCUMBRANCES DESCRIPTION 531001 PS−ATTORNEY−OTHER (cont’d) TOTAL PS−ATTORNEY−OTHER .00 10,947.41 .00 534001 CS−GENERAL FUND ADMIN 6 /14 03/03/14 19 BUDGET−1 33,248.00 GEN FUND ADMINISTRATION TOTAL CS−GENERAL FUND ADMIN .00 33,248.00 .00 534500 CS−PERSONNEL 6 /14 03/06/14 21 V1403693 009350 KELLY SERVICES,I 144.88 .00 DUKES 2/9/14 6 /14 03/06/14 21 V1403693 009350 KELLY SERVICES,I 271.20 .00 THATCHER 2/16/14 6 /14 03/13/14 21 1403860 21101150 LANDRUM STAFFING 345.60 .00 HALSEY 2/22/14 6 /14 03/20/14 21 1404021 21101150 LANDRUM STAFFING 345.60 .00 HALSEY 3/8/14 6 /14 03/20/14 21 V1404019 009350 KELLY SERVICES,I 135.83 .00 DUKES 2/23/14 6 /14 03/20/14 21 V1404019 009350 KELLY SERVICES,I 151.55 .00 REED 3/2/14 6 /14 03/20/14 21 V1404019 009350 KELLY SERVICES,I 372.90 .00 THATCHER 3/2/14 6 /14 03/27/14 21 V1404291 009350 KELLY SERVICES,I 121.24 .00 CURTIS 3/9/14 6 /14 03/27/14 21 V1404291 009350 KELLY SERVICES,I 199.18 .00 CHARLESWORT 3/2/14 6 /14 03/27/14 21 V1404291 009350 KELLY SERVICES,I 424.34 .00 CHARLESWORT 3/9/14 TOTAL CS−PERSONNEL .00 2,512.32 .00 540001 TRAVEL IN−COUNTY 6 /14 03/05/14 21 1403698 012181 KIM D LEE 8.94 .00 OFFICE ERRAND TOTAL TRAVEL IN−COUNTY .00 8.94 .00 540002 TRAVEL OUT−OF−COUNTY 6 /14 03/20/14 21 1404051 EMP00284 ED SCHROEDER 70.07 .00 TALLA 3/13/14 TOTAL TRAVEL OUT−OF−COUNTY .00 70.07 .00 541010 COMMUNICATIONS SERVICE 6 /14 03/05/14 21 1403632 001337 AT&T CORP 33.20 .00 TDD 6 /14 03/13/14 21 1403812 002790 COX COMMUNICATIO 8.50 .00 TDD 6 /14 03/25/14 21 V2140138 014799 BANK OF AMERICA 50.00 .00 PHONEVITE 6 /14 03/25/14 21 V2140138 014799 BANK OF AMERICA 83.40 .00 HOSTGATOR.COM TOTAL COMMUNICATIONS SERVICE .00 175.10 .00 541011 CELLULAR PHONES/PAGERS 6 /14 03/06/14 19 MOBILEDV −10.00 3/6/14 MOBILE DEVICE 6 /14 03/06/14 21 1403755 20900128 VERIZON WIRELESS 265.90 .00 1/8−2/7/14 TDD 6 /14 03/20/14 21 1404079 20900128 VERIZON WIRELESS 369.44 .00 1/24−2/23/14 TDD 6 /14 03/20/14 19 MOBILEDV −10.00 3/20/14 MOBILE DEVICE 6 /14 03/25/14 21 V2140138 014799 BANK OF AMERICA 47.48 .00 STAPLES DIRECT 6 /14 03/25/14 21 V2140138 014799 BANK OF AMERICA 69.98 .00 INCIPIO TECHNOLOGIES INC TOTAL CELLULAR PHONES/PAGERS .00 732.80 .00 542001 POSTAGE/FREIGHT CHARGES Packet Pg. 52 6 /14 03/13/14 21 1403837 000362 FEDERAL EXPRESS 362.86 .00 148498911 TDD TOTAL POSTAGE/FREIGHT CHARGES .00 362.86 .00 3.b.a RUN DATE 04/18/2014 TIME 14:06:12 SUNGARD PENTAMATION, INC. − FINANCIAL ACCOUNTING Attachment: III.b. Financial Update (2756 : April Financial Update)  SUNGARD PENTAMATION, INC. PAGE NUMBER: 5 DATE: 04/18/2014 OKALOOSA COUNTY BOCC AUDIT11 TIME: 14:06:12 EXPENDITURE TRANSACTION ANALYSIS SELECTION CRITERIA: transact.yr=’14’ and transact.period=’6’ and transact.fund=’104’ ACCOUNTING PERIOD: 7/14 FUND − 104 − TOURIST DEVELOPMENT FUND DEPARTMENT − 1152 − 2ND TDT−ADMINISTRATION ACCOUNT DATE T/C ENCUMBR REFERENCE VENDOR BUDGET EXPENDITURES ENCUMBRANCES DESCRIPTION 542001 POSTAGE/FREIGHT CHARGES (cont’d) 544620 R/L−BUILDINGS 6 /14 03/25/14 21 V2140138 014799 BANK OF AMERICA 690.00 .00 A STORAGE SOLUTIONS OF DE TOTAL R/L−BUILDINGS .00 690.00 .00 545990 INSURANCE−OTHER 6 /14 03/03/14 19 BUDGET−5 434.00 GENERAL LIABILITY TOTAL INSURANCE−OTHER .00 434.00 .00 546620 RM−FACILITIES 6 /14 03/25/14 21 V2140138 014799 BANK OF AMERICA 76.00 .00 TERMINIX INTL 2042 TOTAL RM−FACILITIES .00 76.00 .00 546640 RM−EQUIPMENT 6 /14 03/25/14 21 V2140138 014799 BANK OF AMERICA 115.00 .00 COPY PRODUCTS COMPANY−FT TOTAL RM−EQUIPMENT .00 115.00 .00 549900 MISCELLANEOUS CHARGES 6 /14 03/25/14 21 V2140138 014799 BANK OF AMERICA −69.06 .00 CLAIM ADJ/BLOOMIN EXHIBIT TOTAL MISCELLANEOUS CHARGES .00 −69.06 .00 549901 LEGAL ADVERTISING 6 /14 03/20/14 21 1404008 21201551 HALIFAX MEDIA GR 80.52 .00 TDD TOTAL LEGAL ADVERTISING .00 80.52 .00 551001 OFFICE SUPPLIES 6 /14 03/25/14 21 V2140138 014799 BANK OF AMERICA 3.49 .00 STAPLES DIRECT 6 /14 03/25/14 21 V2140138 014799 BANK OF AMERICA 19.58 .00 OFFICE DEPOT #206 6 /14 03/25/14 21 V2140138 014799 BANK OF AMERICA 95.69 .00 STAPLES DIRECT 6 /14 03/25/14 21 V2140138 014799 BANK OF AMERICA 159.80 .00 COPY PRODUCTS COMPANY−FT TOTAL OFFICE SUPPLIES .00 278.56 .00 552800 COMPUTER SUPPLIES 6 /14 03/25/14 21 V2140138 014799 BANK OF AMERICA 24.99 .00 OFFICE DEPOT #206 6 /14 03/25/14 21 V2140138 014799 BANK OF AMERICA 77.69 .00 Amazon.com 6 /14 03/25/14 21 V2140138 014799 BANK OF AMERICA 80.49 .00 STAPLES DIRECT 6 /14 03/25/14 21 V2140138 014799 BANK OF AMERICA 299.99 .00 STAPLES DIRECT TOTAL COMPUTER SUPPLIES .00 483.16 .00 552990 OTHER SUPPLIES 6 /14 03/25/14 21 V2140138 014799 BANK OF AMERICA −299.06 .00 CYM CYMAX STORES LLC 6 /14 03/25/14 21 V2140138 014799 BANK OF AMERICA 59.99 .00 STAPLES DIRECT TOTAL OTHER SUPPLIES .00 −239.07 .00 Packet Pg. 53 554001 BOOK/PUB/SUB/MEMBERSHIPS 6 /14 03/20/14 21 1403977 20600647 INTERNATIONAL AS 71.25 .00 ED SCHROEDER 3.b.a RUN DATE 04/18/2014 TIME 14:06:13 SUNGARD PENTAMATION, INC. − FINANCIAL ACCOUNTING Attachment: III.b. Financial Update (2756 : April Financial Update)  SUNGARD PENTAMATION, INC. PAGE NUMBER: 6 DATE: 04/18/2014 OKALOOSA COUNTY BOCC AUDIT11 TIME: 14:06:12 EXPENDITURE TRANSACTION ANALYSIS SELECTION CRITERIA: transact.yr=’14’ and transact.period=’6’ and transact.fund=’104’ ACCOUNTING PERIOD: 7/14 FUND − 104 − TOURIST DEVELOPMENT FUND DEPARTMENT − 1152 − 2ND TDT−ADMINISTRATION ACCOUNT DATE T/C ENCUMBR REFERENCE VENDOR BUDGET EXPENDITURES ENCUMBRANCES DESCRIPTION 554001 BOOK/PUB/SUB/MEMBERSHIPS (cont’d) 6 /14 03/25/14 21 V2140138 014799 BANK OF AMERICA 35.00 .00 VISIT FLORIDA SERVICE CEN TOTAL BOOK/PUB/SUB/MEMBERSHIPS .00 106.25 .00 591001 BT−GENERAL FUND 6 /14 03/03/14 19 BUDGET−4 45,961.00 MARCH 2014 TOTAL BT−GENERAL FUND .00 45,961.00 .00 TOTAL 2ND TDT−ADMINISTRATION .00 140,969.63 .00 Packet Pg. 54 3.b.a RUN DATE 04/18/2014 TIME 14:06:13 SUNGARD PENTAMATION, INC. − FINANCIAL ACCOUNTING Attachment: III.b. Financial Update (2756 : April Financial Update)  SUNGARD PENTAMATION, INC. PAGE NUMBER: 7 DATE: 04/18/2014 OKALOOSA COUNTY BOCC AUDIT11 TIME: 14:06:12 EXPENDITURE TRANSACTION ANALYSIS SELECTION CRITERIA: transact.yr=’14’ and transact.period=’6’ and transact.fund=’104’ ACCOUNTING PERIOD: 7/14 FUND − 104 − TOURIST DEVELOPMENT FUND DEPARTMENT − 1157 − BP & FCNC COUNCIL FY10 ACCOUNT DATE T/C ENCUMBR REFERENCE VENDOR BUDGET EXPENDITURES ENCUMBRANCES DESCRIPTION 548001 PROMOTIONAL ACTIVITIES 6 /14 03/27/14 21 1404311 21300295 PETER A MAYER AD 1,122.70 .00 TO109BRAND CAMPAIGN 6 /14 03/27/14 21 1404311 21300295 PETER A MAYER AD 1,700.00 .00 TO109BRAND CAMPAIGN 6 /14 03/27/14 21 1404311 21300295 PETER A MAYER AD 7,730.00 .00 TO106BRAND CAMPAIGN 6 /14 03/27/14 21 1404311 21300295 PETER A MAYER AD 13,856.00 .00 TO106BRAND CAMPAIGN TOTAL PROMOTIONAL ACTIVITIES .00 24,408.70 .00 TOTAL BP & FCNC COUNCIL FY10 .00 24,408.70 .00 Packet Pg. 55 3.b.a RUN DATE 04/18/2014 TIME 14:06:13 SUNGARD PENTAMATION, INC. − FINANCIAL ACCOUNTING Attachment: III.b. Financial Update (2756 : April Financial Update)  SUNGARD PENTAMATION, INC. PAGE NUMBER: 8 DATE: 04/18/2014 OKALOOSA COUNTY BOCC AUDIT11 TIME: 14:06:12 EXPENDITURE TRANSACTION ANALYSIS SELECTION CRITERIA: transact.yr=’14’ and transact.period=’6’ and transact.fund=’104’ ACCOUNTING PERIOD: 7/14 FUND − 104 − TOURIST DEVELOPMENT FUND DEPARTMENT − 1172 − 3RD TDT−C.C. PROMOTIONS ACCOUNT DATE T/C ENCUMBR REFERENCE VENDOR BUDGET EXPENDITURES ENCUMBRANCES DESCRIPTION 512010 SALARIES/WAGES−FULL−TIME 6 /14 03/05/14 22 6,816.80 PAYROLL CHARGES 6 /14 03/19/14 22 6,816.80 PAYROLL CHARGES TOTAL SALARIES/WAGES−FULL−TIME .00 13,633.60 .00 521000 FICA TAXES 6 /14 03/05/14 22 499.47 PAYROLL CHARGES−FRINGE 6 /14 03/19/14 22 499.47 PAYROLL CHARGES−FRINGE TOTAL FICA TAXES .00 998.94 .00 522000 RETIREMENT CONTRIBUTIONS 6 /14 03/05/14 22 473.77 PAYROLL CHARGES−FRINGE 6 /14 03/19/14 22 473.77 PAYROLL CHARGES−FRINGE TOTAL RETIREMENT CONTRIBUTIONS .00 947.54 .00 523000 LIFE & HEALTH INSURANCE 6 /14 03/05/14 22 1,450.00 PAYROLL CHARGES−FRINGE 6 /14 03/05/14 22 48.48 PAYROLL CHARGES−FRINGE 6 /14 03/05/14 22 9.24 PAYROLL CHARGES−FRINGE 6 /14 03/05/14 22 9.20 PAYROLL CHARGES−FRINGE 6 /14 03/19/14 22 1,450.00 PAYROLL CHARGES−FRINGE 6 /14 03/19/14 22 48.48 PAYROLL CHARGES−FRINGE 6 /14 03/19/14 22 9.24 PAYROLL CHARGES−FRINGE 6 /14 03/19/14 22 9.20 PAYROLL CHARGES−FRINGE TOTAL LIFE & HEALTH INSURANCE .00 3,033.84 .00 523012 CONTRA L&H INS (REBATE) 6 /14 03/06/14 19 REBATE −80.00 INSURANCE REBATE ALLOCATI 6 /14 03/20/14 19 REBATE −80.00 INSURANCE REBATE ALLOCATI TOTAL CONTRA L&H INS (REBATE) .00 −160.00 .00 524000 WORKERS’ COMPENSATION 6 /14 03/03/14 19 BUDGET−3 47.00 MARCH 2014 TOTAL WORKERS’ COMPENSATION .00 47.00 .00 540002 TRAVEL OUT−OF−COUNTY 6 /14 03/13/14 21 1403894 EMP00269 APRIL SARVER 35.00 .00 NEWOLRNS 2/20−21/14 6 /14 03/25/14 21 V2140138 014799 BANK OF AMERICA 10.00 .00 PREMIUM PARKING− JAX 6 /14 03/25/14 21 V2140138 014799 BANK OF AMERICA 25.00 .00 DELTA AIR 0068235322002 6 /14 03/25/14 21 V2140138 014799 BANK OF AMERICA 25.00 .00 DELTA AIR 0068235667771 6 /14 03/25/14 21 V2140138 014799 BANK OF AMERICA 52.35 .00 DIAL7CS CAR5092 6 /14 03/25/14 21 V2140138 014799 BANK OF AMERICA 52.50 .00 DIAL7CS CAR7056 6 /14 03/25/14 21 V2140138 014799 BANK OF AMERICA 382.00 .00 DELTA AIR 0062352378525 6 /14 03/25/14 21 V2140138 014799 BANK OF AMERICA 524.00 .00 USAIRWAYS 0377383837068 6 /14 03/27/14 21 1404293 EMP00237 JOANNA LARSON 99.67 .00 ATLANTA 3/1−3/14 Packet Pg. 56 6 /14 03/27/14 21 1404323 012672 SHERRY RUSHING 224.02 .00 NY NY 2/27−3/2/14 TOTAL TRAVEL OUT−OF−COUNTY .00 1,429.54 .00 3.b.a RUN DATE 04/18/2014 TIME 14:06:13 SUNGARD PENTAMATION, INC. − FINANCIAL ACCOUNTING Attachment: III.b. Financial Update (2756 : April Financial Update)  SUNGARD PENTAMATION, INC. PAGE NUMBER: 9 DATE: 04/18/2014 OKALOOSA COUNTY BOCC AUDIT11 TIME: 14:06:12 EXPENDITURE TRANSACTION ANALYSIS SELECTION CRITERIA: transact.yr=’14’ and transact.period=’6’ and transact.fund=’104’ ACCOUNTING PERIOD: 7/14 FUND − 104 − TOURIST DEVELOPMENT FUND DEPARTMENT − 1172 − 3RD TDT−C.C. PROMOTIONS ACCOUNT DATE T/C ENCUMBR REFERENCE VENDOR BUDGET EXPENDITURES ENCUMBRANCES DESCRIPTION 540002 TRAVEL OUT−OF−COUNTY (cont’d) 540005 TRAVEL LODGING EXPENSES 6 /14 03/25/14 21 V2140138 014799 BANK OF AMERICA −4.28 .00 THE RITZ CARLTON AMLA ISL 6 /14 03/25/14 21 V2140138 014799 BANK OF AMERICA 136.64 .00 HILTON GARDEN INN CONV 6 /14 03/25/14 21 V2140138 014799 BANK OF AMERICA 764.43 .00 MARRIOTT 33789 NY MARQUIS TOTAL TRAVEL LODGING EXPENSES .00 896.79 .00 541011 CELLULAR PHONES/PAGERS 6 /14 03/20/14 21 1404079 20900128 VERIZON WIRELESS 80.02 .00 1/24−2/23/14 TDD TOTAL CELLULAR PHONES/PAGERS .00 80.02 .00 542001 POSTAGE/FREIGHT CHARGES 6 /14 03/25/14 21 V2140138 014799 BANK OF AMERICA 41.31 .00 FEDEX 452553634 6 /14 03/25/14 21 V2140138 014799 BANK OF AMERICA 501.28 .00 ABF TRANSPORTATION SVC TOTAL POSTAGE/FREIGHT CHARGES .00 542.59 .00 544620 R/L−BUILDINGS 6 /14 03/25/14 21 V2140138 014799 BANK OF AMERICA 210.00 .00 A STORAGE SOLUTIONS OF DE TOTAL R/L−BUILDINGS .00 210.00 .00 545990 INSURANCE−OTHER 6 /14 03/03/14 19 BUDGET−5 60.00 GENERAL LIABILITY TOTAL INSURANCE−OTHER .00 60.00 .00 548001 PROMOTIONAL ACTIVITIES 6 /14 03/05/14 21 21400799−01 21400130 TAMMY’S JOURNEYS .00 −375.00 YOUR MILITARY REUNION MAR 6 /14 03/20/14 21 21400701−01 V1404020 20501697 KOST ENTERPRISES 1,998.40 −2,498.00 5,000 DOUBLE WALL POLY BA 6 /14 03/25/14 21 V2140138 014799 BANK OF AMERICA 25.00 .00 WAL−MART #0919 6 /14 03/25/14 21 V2140138 014799 BANK OF AMERICA 34.44 .00 WAL−MART #0919 6 /14 03/25/14 21 V2140138 014799 BANK OF AMERICA 72.07 .00 WAL−MART #1362 6 /14 03/25/14 21 V2140138 014799 BANK OF AMERICA 750.00 .00 TOTALLY (866) 795−4657 TOTAL PROMOTIONAL ACTIVITIES .00 2,879.91 −2,873.00 548002 EVENT PROMOTIONAL ACTIVTY 6 /14 03/05/14 21 21400626−01 1403669 21400153 FUDPUCKER’S ON T 1,375.00 −1,650.00 PROVIDING HOT DOGS AND HA 6 /14 03/25/14 21 V2140138 014799 BANK OF AMERICA 27.97 .00 AC MOORE STR 123 6 /14 03/25/14 21 V2140138 014799 BANK OF AMERICA 36.58 .00 WAL−MART #1362 6 /14 03/25/14 21 V2140138 014799 BANK OF AMERICA 38.57 .00 AC MOORE STR 123 6 /14 03/25/14 21 V2140138 014799 BANK OF AMERICA 40.47 .00 WAL−MART #0919 6 /14 03/25/14 21 V2140138 014799 BANK OF AMERICA 85.00 .00 HOWL AT THE MOON 6 /14 03/25/14 21 V2140138 014799 BANK OF AMERICA 165.17 .00 FUDPUCKER’S BEACHSIDE BAR 6 /14 03/25/14 21 V2140138 014799 BANK OF AMERICA 206.00 .00 ARAMARK EMERALD CAAST CON 6 /14 03/25/14 21 V2140138 014799 BANK OF AMERICA 317.85 .00 KMART 3223 6 /14 03/25/14 21 V2140138 014799 BANK OF AMERICA 324.52 .00 ARAMARK EMERALD CAAST CON Packet Pg. 57 6 /14 03/25/14 21 V2140138 014799 BANK OF AMERICA 488.10 .00 BUBBA GUMP−DESTIN 6 /14 03/25/14 21 V2140138 014799 BANK OF AMERICA 575.00 .00 SUNSHINE SHUTTLE 3.b.a RUN DATE 04/18/2014 TIME 14:06:14 SUNGARD PENTAMATION, INC. − FINANCIAL ACCOUNTING Attachment: III.b. Financial Update (2756 : April Financial Update)  SUNGARD PENTAMATION, INC. PAGE NUMBER: 10 DATE: 04/18/2014 OKALOOSA COUNTY BOCC AUDIT11 TIME: 14:06:12 EXPENDITURE TRANSACTION ANALYSIS SELECTION CRITERIA: transact.yr=’14’ and transact.period=’6’ and transact.fund=’104’ ACCOUNTING PERIOD: 7/14 FUND − 104 − TOURIST DEVELOPMENT FUND DEPARTMENT − 1172 − 3RD TDT−C.C. PROMOTIONS ACCOUNT DATE T/C ENCUMBR REFERENCE VENDOR BUDGET EXPENDITURES ENCUMBRANCES DESCRIPTION 548002 EVENT PROMOTIONAL ACTIVTY (cont’d) 6 /14 03/25/14 21 V2140138 014799 BANK OF AMERICA 724.50 .00 SHERATON FOUR POINTS 6 /14 03/25/14 21 V2140138 014799 BANK OF AMERICA 811.25 .00 MAGNOLIA GRILL OF FWB 6 /14 03/25/14 21 V2140138 014799 BANK OF AMERICA 820.97 .00 SQ BARRIOS CELEBRATIONS 6 /14 03/25/14 21 V2140138 014799 BANK OF AMERICA 900.00 .00 LAMAR MEDIA 3 TOTAL EVENT PROMOTIONAL ACTIVTY .00 6,936.95 −1,650.00 548003 TRADE SHOW FEES 6 /14 03/04/14 17 21400863−01 21101368 JEFFREY L MILLS 79.00 DISPLAY AND DISTRIBUTION 6 /14 03/25/14 21 V2140138 014799 BANK OF AMERICA 25.00 .00 MEETING PROFESSIONALS INT 6 /14 03/25/14 21 V2140138 014799 BANK OF AMERICA 60.00 .00 VISIT FLORIDA SERVICE CEN 6 /14 03/25/14 21 V2140138 014799 BANK OF AMERICA 65.00 .00 PAYPAL S CONV SVCS 6 /14 03/25/14 21 V2140138 014799 BANK OF AMERICA 100.00 .00 MEETING PROFESSIONALS INT 6 /14 03/25/14 21 V2140138 014799 BANK OF AMERICA 100.00 .00 ROBINS ITT 6 /14 03/25/14 21 V2140138 014799 BANK OF AMERICA 100.00 .00 RECTRAC − ITT 63010102 6 /14 03/25/14 21 V2140138 014799 BANK OF AMERICA 500.00 .00 SOUTHERNSHOWS INC 6 /14 03/25/14 21 V2140138 014799 BANK OF AMERICA 795.00 .00 ELITE BRIDAL EVENTS LLC 6 /14 03/25/14 21 V2140138 014799 BANK OF AMERICA 1,097.21 .00 FREEMAN NEW YORK 6 /14 03/27/14 21 21400863−01 1404303 21101368 JEFFREY L MILLS 79.00 −79.00 DISPLAY AND DISTRIBUTION TOTAL TRADE SHOW FEES .00 2,921.21 .00 548040 PUBLIC RELATIONS 6 /14 03/25/14 21 V2140138 014799 BANK OF AMERICA 824.00 .00 DELTA AIR 0062352262912 TOTAL PUBLIC RELATIONS .00 824.00 .00 548048 GROUP & CONVEN CAMPAIGN 6 /14 03/13/14 21 1403881 21300295 PETER A MAYER AD 337.36 .00 TO79 OKAT DEC2013 6 /14 03/13/14 21 1403881 21300295 PETER A MAYER AD 2,278.00 .00 TO120 CHRISTMAS TOTAL GROUP & CONVEN CAMPAIGN .00 2,615.36 .00 548050 SPONSORSHIPS 6 /14 03/06/14 17 21400880−01 21301266 REAL ATHLETIC DE 7,000.00 FUDPUCKERS BATTLE BY THE TOTAL SPONSORSHIPS .00 .00 7,000.00 548051 CAMPAIGN PRODUCTION 6 /14 03/20/14 21 1404040 21300295 PETER A MAYER AD 517.50 .00 TO107T/SHOW BANNER 6 /14 03/20/14 21 1404040 21300295 PETER A MAYER AD 1,437.50 .00 TO107T/SHOW BANNER TOTAL CAMPAIGN PRODUCTION .00 1,955.00 .00 548070 ADVERTISING 6 /14 03/19/14 21 21400203−01 002981 FWB CHAMBER OF C .00 −1,000.00 ADVERTISING IN FWB CHAMBE 6 /14 03/25/14 21 V2140138 014799 BANK OF AMERICA 100.00 .00 AMERICAN BUS ASSOCIATION 6 /14 03/25/14 21 V2140138 014799 BANK OF AMERICA 1,000.00 .00 CHAMBER OF COMMERCE 6 /14 03/25/14 21 V2140138 014799 BANK OF AMERICA 1,025.34 .00 CLEAR CHANNEL OUTDOOR TOTAL ADVERTISING .00 2,125.34 −1,000.00 Packet Pg. 58 552801 COMPUTER SOFTWARE 3.b.a RUN DATE 04/18/2014 TIME 14:06:14 SUNGARD PENTAMATION, INC. − FINANCIAL ACCOUNTING Attachment: III.b. Financial Update (2756 : April Financial Update)  SUNGARD PENTAMATION, INC. PAGE NUMBER: 11 DATE: 04/18/2014 OKALOOSA COUNTY BOCC AUDIT11 TIME: 14:06:12 EXPENDITURE TRANSACTION ANALYSIS SELECTION CRITERIA: transact.yr=’14’ and transact.period=’6’ and transact.fund=’104’ ACCOUNTING PERIOD: 7/14 FUND − 104 − TOURIST DEVELOPMENT FUND DEPARTMENT − 1172 − 3RD TDT−C.C. PROMOTIONS ACCOUNT DATE T/C ENCUMBR REFERENCE VENDOR BUDGET EXPENDITURES ENCUMBRANCES DESCRIPTION 552801 COMPUTER SOFTWARE 6 /14 03/25/14 21 V2140138 014799 BANK OF AMERICA 200.00 .00 WAL−MART #0919 TOTAL COMPUTER SOFTWARE .00 200.00 .00 554001 BOOK/PUB/SUB/MEMBERSHIPS 6 /14 03/25/14 21 V2140138 014799 BANK OF AMERICA 35.00 .00 CTC CONSTANTCONTACT.COM 6 /14 03/25/14 21 V2140138 014799 BANK OF AMERICA 55.00 .00 CTC CONSTANTCONTACT.COM 6 /14 03/25/14 21 V2140138 014799 BANK OF AMERICA 250.00 .00 ACAE TOTAL BOOK/PUB/SUB/MEMBERSHIPS .00 340.00 .00 TOTAL 3RD TDT−C.C. PROMOTIONS .00 42,517.63 1,477.00 Packet Pg. 59 3.b.a RUN DATE 04/18/2014 TIME 14:06:14 SUNGARD PENTAMATION, INC. − FINANCIAL ACCOUNTING Attachment: III.b. Financial Update (2756 : April Financial Update)  SUNGARD PENTAMATION, INC. PAGE NUMBER: 12 DATE: 04/18/2014 OKALOOSA COUNTY BOCC AUDIT11 TIME: 14:06:12 EXPENDITURE TRANSACTION ANALYSIS SELECTION CRITERIA: transact.yr=’14’ and transact.period=’6’ and transact.fund=’104’ ACCOUNTING PERIOD: 7/14 FUND − 104 − TOURIST DEVELOPMENT FUND DEPARTMENT − 1173 − 3RD TDT−C.C. ADMIN ACCOUNT DATE T/C ENCUMBR REFERENCE VENDOR BUDGET EXPENDITURES ENCUMBRANCES DESCRIPTION 512010 SALARIES/WAGES−FULL−TIME 6 /14 03/05/14 22 25,285.61 PAYROLL CHARGES 6 /14 03/19/14 22 24,228.94 PAYROLL CHARGES TOTAL SALARIES/WAGES−FULL−TIME .00 49,514.55 .00 512020 SALARIES/WAGES−PART−TIME 6 /14 03/05/14 22 888.11 PAYROLL CHARGES 6 /14 03/19/14 22 1,096.20 PAYROLL CHARGES TOTAL SALARIES/WAGES−PART−TIME .00 1,984.31 .00 514010 OVERTIME 6 /14 03/05/14 22 67.92 PAYROLL CHARGES 6 /14 03/19/14 22 640.20 PAYROLL CHARGES TOTAL OVERTIME .00 708.12 .00 521000 FICA TAXES 6 /14 03/05/14 22 1,921.70 PAYROLL CHARGES−FRINGE 6 /14 03/19/14 22 1,900.57 PAYROLL CHARGES−FRINGE TOTAL FICA TAXES .00 3,822.27 .00 522000 RETIREMENT CONTRIBUTIONS 6 /14 03/05/14 22 1,844.02 PAYROLL CHARGES−FRINGE 6 /14 03/19/14 22 1,829.54 PAYROLL CHARGES−FRINGE TOTAL RETIREMENT CONTRIBUTIONS .00 3,673.56 .00 523000 LIFE & HEALTH INSURANCE 6 /14 03/05/14 22 3,262.50 PAYROLL CHARGES−FRINGE 6 /14 03/05/14 22 181.80 PAYROLL CHARGES−FRINGE 6 /14 03/05/14 22 39.27 PAYROLL CHARGES−FRINGE 6 /14 03/05/14 22 39.10 PAYROLL CHARGES−FRINGE 6 /14 03/05/14 22 400.00 PAYROLL CHARGES 6 /14 03/19/14 22 3,262.50 PAYROLL CHARGES−FRINGE 6 /14 03/19/14 22 181.80 PAYROLL CHARGES−FRINGE 6 /14 03/19/14 22 39.27 PAYROLL CHARGES−FRINGE 6 /14 03/19/14 22 39.10 PAYROLL CHARGES−FRINGE 6 /14 03/19/14 22 400.00 PAYROLL CHARGES TOTAL LIFE & HEALTH INSURANCE .00 7,845.34 .00 523012 CONTRA L&H INS (REBATE) 6 /14 03/06/14 19 REBATE −180.00 INSURANCE REBATE ALLOCATI 6 /14 03/20/14 19 REBATE −180.00 INSURANCE REBATE ALLOCATI TOTAL CONTRA L&H INS (REBATE) .00 −360.00 .00 524000 WORKERS’ COMPENSATION 6 /14 03/03/14 19 BUDGET−3 1,342.00 MARCH 2014 Packet Pg. 60 TOTAL WORKERS’ COMPENSATION .00 1,342.00 .00 3.b.a RUN DATE 04/18/2014 TIME 14:06:14 SUNGARD PENTAMATION, INC. − FINANCIAL ACCOUNTING Attachment: III.b. Financial Update (2756 : April Financial Update)  SUNGARD PENTAMATION, INC. PAGE NUMBER: 13 DATE: 04/18/2014 OKALOOSA COUNTY BOCC AUDIT11 TIME: 14:06:12 EXPENDITURE TRANSACTION ANALYSIS SELECTION CRITERIA: transact.yr=’14’ and transact.period=’6’ and transact.fund=’104’ ACCOUNTING PERIOD: 7/14 FUND − 104 − TOURIST DEVELOPMENT FUND DEPARTMENT − 1173 − 3RD TDT−C.C. ADMIN ACCOUNT DATE T/C ENCUMBR REFERENCE VENDOR BUDGET EXPENDITURES ENCUMBRANCES DESCRIPTION 534001 CS−GENERAL FUND ADMIN 534001 CS−GENERAL FUND ADMIN 6 /14 03/03/14 19 BUDGET−1 14,686.00 GEN FUND ADMINISTRATION TOTAL CS−GENERAL FUND ADMIN .00 14,686.00 .00 541010 COMMUNICATIONS SERVICE 6 /14 03/05/14 21 1403651 002790 COX COMMUNICATIO 64.37 .00 ECCC TOTAL COMMUNICATIONS SERVICE .00 64.37 .00 541011 CELLULAR PHONES/PAGERS 6 /14 03/06/14 19 MOBILEDV −15.00 3/6/14 MOBILE DEVICE 6 /14 03/20/14 21 1404082 20900128 VERIZON WIRELESS 493.77 .00 1/24−2/23/14 ECCC 6 /14 03/20/14 19 MOBILEDV −15.00 3/20/14 MOBILE DEVICE 6 /14 03/25/14 21 V2140138 014799 BANK OF AMERICA 30.36 .00 Amazon.com TOTAL CELLULAR PHONES/PAGERS .00 494.13 .00 544640 R/L−EQUIPMENT 6 /14 03/25/14 21 V2140138 014799 BANK OF AMERICA 57.00 .00 CULLIGAN WATER SOLUTIO TOTAL R/L−EQUIPMENT .00 57.00 .00 545990 INSURANCE−OTHER 6 /14 03/03/14 19 BUDGET−5 5,219.00 GENERAL LIABILITY TOTAL INSURANCE−OTHER .00 5,219.00 .00 547002 PRINTING & BINDING 6 /14 03/25/14 21 V2140138 014799 BANK OF AMERICA 342.14 .00 COASTAL BUSINESS PRODUCTS TOTAL PRINTING & BINDING .00 342.14 .00 549905 MOTOR VEHICLE REPORTS 6 /14 03/25/14 21 V2140138 014799 BANK OF AMERICA 31.22 .00 ACCUFACTS PRE EMPLOYMENT TOTAL MOTOR VEHICLE REPORTS .00 31.22 .00 549906 BACKGROUND CHECKS 6 /14 03/13/14 21 1403841 006534 FLORIDA DEPT OF 40.50 .00 TDD TOTAL BACKGROUND CHECKS .00 40.50 .00 551001 OFFICE SUPPLIES 6 /14 03/25/14 21 V2140138 014799 BANK OF AMERICA 65.32 .00 OFFICE DEPOT #1214 6 /14 03/25/14 21 V2140138 014799 BANK OF AMERICA 69.41 .00 OFFICE DEPOT #206 6 /14 03/25/14 21 V2140138 014799 BANK OF AMERICA 510.38 .00 OFFICE DEPOT #1214 TOTAL OFFICE SUPPLIES .00 645.11 .00 552800 COMPUTER SUPPLIES 6 /14 03/10/14 21 21400645−01 20900128 VERIZON WIRELESS .00 −2,119.96 16GB IPAD AIR W/WI−FI AND 6 /14 03/13/14 21 21400631−01 1403820 009744 DELL MARKETING L 225.56 −225.56 LAPTOP COMPUTER, LATITUDE Packet Pg. 61 6 /14 03/13/14 21 21400631−01 1403820 009744 DELL MARKETING L 3,527.44 −3,527.44 LAPTOP COMPUTER, LATITUDE 6 /14 03/13/14 21 21400631−02 1403820 009744 DELL MARKETING L 14.42 −14.42 E−PORT, 130W SIMPLE PORT 3.b.a RUN DATE 04/18/2014 TIME 14:06:14 SUNGARD PENTAMATION, INC. − FINANCIAL ACCOUNTING Attachment: III.b. Financial Update (2756 : April Financial Update)  SUNGARD PENTAMATION, INC. PAGE NUMBER: 14 DATE: 04/18/2014 OKALOOSA COUNTY BOCC AUDIT11 TIME: 14:06:12 EXPENDITURE TRANSACTION ANALYSIS SELECTION CRITERIA: transact.yr=’14’ and transact.period=’6’ and transact.fund=’104’ ACCOUNTING PERIOD: 7/14 FUND − 104 − TOURIST DEVELOPMENT FUND DEPARTMENT − 1173 − 3RD TDT−C.C. ADMIN ACCOUNT DATE T/C ENCUMBR REFERENCE VENDOR BUDGET EXPENDITURES ENCUMBRANCES DESCRIPTION 552800 COMPUTER SUPPLIES (cont’d) 6 /14 03/13/14 21 21400631−02 1403820 009744 DELL MARKETING L 225.56 −225.56 E−PORT, 130W SIMPLE PORT 6 /14 03/20/14 21 1404082 20900128 VERIZON WIRELESS 2,119.96 .00 1/24−2/23/14 ECCC 6 /14 03/25/14 21 V2140138 014799 BANK OF AMERICA 79.99 .00 BEST BUY 00003954 6 /14 03/25/14 21 V2140138 014799 BANK OF AMERICA 91.96 .00 AMAZON MKTPLACE PMTS 6 /14 03/25/14 21 V2140138 014799 BANK OF AMERICA 165.96 .00 STAPLES 00118828 TOTAL COMPUTER SUPPLIES .00 6,450.85 −6,112.94 554001 BOOK/PUB/SUB/MEMBERSHIPS 6 /14 03/25/14 21 V2140138 014799 BANK OF AMERICA 192.40 .00 HMH FL REGION CIRC TOTAL BOOK/PUB/SUB/MEMBERSHIPS .00 192.40 .00 564703 COMPUTER EQUIPMENT 6 /14 03/06/14 21 21400784−01 1403645 20102725 CDW GOVERNMENT I 978.95 −1,003.99 UNINTERRUPTIBLE POWER SUP TOTAL COMPUTER EQUIPMENT .00 978.95 −1,003.99 TOTAL 3RD TDT−C.C. ADMIN .00 97,731.82 −7,116.93 Packet Pg. 62 3.b.a RUN DATE 04/18/2014 TIME 14:06:15 SUNGARD PENTAMATION, INC. − FINANCIAL ACCOUNTING Attachment: III.b. Financial Update (2756 : April Financial Update)  SUNGARD PENTAMATION, INC. PAGE NUMBER: 15 DATE: 04/18/2014 OKALOOSA COUNTY BOCC AUDIT11 TIME: 14:06:12 EXPENDITURE TRANSACTION ANALYSIS SELECTION CRITERIA: transact.yr=’14’ and transact.period=’6’ and transact.fund=’104’ ACCOUNTING PERIOD: 7/14 FUND − 104 − TOURIST DEVELOPMENT FUND DEPARTMENT − 1174 − 3RD TDT−C.C. OPERATIONS ACCOUNT DATE T/C ENCUMBR REFERENCE VENDOR BUDGET EXPENDITURES ENCUMBRANCES DESCRIPTION 534200 CS−SECURITY 6 /14 03/19/14 17 21400996−01 001265 SHERIFF’S POSSE 2,508.00 PROVIDE SECURITY AT ECCC 6 /14 03/20/14 21 1403974 21200786 CUTLASS SECURITY 315.00 .00 ECCC 6 /14 03/26/14 17 21401024−01 001265 SHERIFF’S POSSE 152.00 PROVIDE SECURITY AT ECCC 6 /14 03/26/14 17 21401035−01 001265 SHERIFF’S POSSE 209.00 PROVIDE SECURITY AT ECCC TOTAL CS−SECURITY .00 315.00 2,869.00 534500 CS−PERSONNEL 6 /14 03/05/14 21 1403694 21101150 LANDRUM STAFFING 303.14 .00 2/15−28/2014 6 /14 03/05/14 21 1403719 20900514 TAMPA SERVICE CO 1,514.17 .00 CONV CTR 1/19/14 6 /14 03/13/14 21 V1403859 009350 KELLY SERVICES,I 94.44 .00 NICHOLS 2/9/14 6 /14 03/13/14 21 1403880 20900514 TAMPA SERVICE CO 1,120.35 .00 CONV CTR 2/16/14 6 /14 03/13/14 21 1403880 20900514 TAMPA SERVICE CO 597.52 .00 CONV CTR 2/23/14 6 /14 03/20/14 21 1404021 21101150 LANDRUM STAFFING 98.85 .00 KEIGANS 3/1/14 6 /14 03/27/14 21 1404292 21101150 LANDRUM STAFFING 79.08 .00 KEIGANS 3/8/14 6 /14 03/27/14 21 V1404291 009350 KELLY SERVICES,I 125.92 .00 NICHOLS 3/2/14 6 /14 03/27/14 21 V1404291 009350 KELLY SERVICES,I 283.35 .00 WOLFENDEN 3/9/14 TOTAL CS−PERSONNEL .00 4,216.82 .00 534751 CS−RIGGING/PRODUCTION 6 /14 03/25/14 21 V2140138 014799 BANK OF AMERICA 665.00 .00 TSC PRODUCTIONS TOTAL CS−RIGGING/PRODUCTION .00 665.00 .00 546900 RM−TECHINCAL SUPT SERVICE 6 /14 03/19/14 17 21400987−02 21200956 PC SPECIALISTS I 140.00 TECH SUPPORT FOR AP−105 ( 6 /14 03/19/14 17 21400987−04 21200956 PC SPECIALISTS I 88.00 TECH SUPPORT FOR AP−135 ( TOTAL RM−TECHINCAL SUPT SERVICE .00 .00 228.00 549900 MISCELLANEOUS CHARGES 6 /14 03/28/14 17 21401052−01 010500 OKALOOSA ISLAND 7,830.00 FIRE WATCH ON APRIL 5−6, TOTAL MISCELLANEOUS CHARGES .00 .00 7,830.00 552751 C.C. SPECIAL EVENTS 6 /14 03/19/14 17 21400987−01 21200956 PC SPECIALISTS I 2,258.75 ARUBA 105 WIRELESS INTERN 6 /14 03/19/14 17 21400987−03 21200956 PC SPECIALISTS I 1,423.50 ARUBA 135 WIRELESS INTERN 6 /14 03/25/14 21 V2140138 014799 BANK OF AMERICA 122.01 .00 ARAMARK EMERALD CAAST CON 6 /14 03/25/14 21 V2140138 014799 BANK OF AMERICA 269.23 .00 LIVESTREAM 6 /14 03/25/14 21 V2140138 014799 BANK OF AMERICA 497.66 .00 GIH GLOBALINDUSTRIALEQ TOTAL C.C. SPECIAL EVENTS .00 888.90 3,682.25 564751 C.C. SPECIAL EVENTS 6 /14 03/31/14 17 21401063−01 008892 GLOBAL INDUSTRIA 4,499.00 SELF−PROPELLED ELECTRIC P 6 /14 03/31/14 17 21401063−02 008892 GLOBAL INDUSTRIA 655.44 FREIGHT TOTAL C.C. SPECIAL EVENTS .00 .00 5,154.44 Packet Pg. 63 TOTAL 3RD TDT−C.C. OPERATIONS .00 6,085.72 19,763.69 3.b.a RUN DATE 04/18/2014 TIME 14:06:15 SUNGARD PENTAMATION, INC. − FINANCIAL ACCOUNTING Attachment: III.b. Financial Update (2756 : April Financial Update)  SUNGARD PENTAMATION, INC. PAGE NUMBER: 16 DATE: 04/18/2014 OKALOOSA COUNTY BOCC AUDIT11 TIME: 14:06:12 EXPENDITURE TRANSACTION ANALYSIS SELECTION CRITERIA: transact.yr=’14’ and transact.period=’6’ and transact.fund=’104’ ACCOUNTING PERIOD: 7/14 FUND − 104 − TOURIST DEVELOPMENT FUND DEPARTMENT − 1175 − 1ST TDT−BEACHES & PARKS ACCOUNT DATE T/C ENCUMBR REFERENCE VENDOR BUDGET EXPENDITURES ENCUMBRANCES DESCRIPTION 512010 SALARIES/WAGES−FULL−TIME Packet Pg. 64 3.b.a RUN DATE 04/18/2014 TIME 14:06:15 SUNGARD PENTAMATION, INC. − FINANCIAL ACCOUNTING Attachment: III.b. Financial Update (2756 : April Financial Update)  SUNGARD PENTAMATION, INC. PAGE NUMBER: 17 DATE: 04/18/2014 OKALOOSA COUNTY BOCC AUDIT11 TIME: 14:06:12 EXPENDITURE TRANSACTION ANALYSIS SELECTION CRITERIA: transact.yr=’14’ and transact.period=’6’ and transact.fund=’104’ ACCOUNTING PERIOD: 7/14 FUND − 104 − TOURIST DEVELOPMENT FUND DEPARTMENT − 1175 − 1ST TDT−BEACHES & PARKS ACCOUNT DATE T/C ENCUMBR REFERENCE VENDOR BUDGET EXPENDITURES ENCUMBRANCES DESCRIPTION 512010 SALARIES/WAGES−FULL−TIME 6 /14 03/05/14 22 2,346.40 PAYROLL CHARGES 6 /14 03/19/14 22 2,346.40 PAYROLL CHARGES TOTAL SALARIES/WAGES−FULL−TIME .00 4,692.80 .00 521000 FICA TAXES 6 /14 03/05/14 22 177.31 PAYROLL CHARGES−FRINGE 6 /14 03/19/14 22 177.31 PAYROLL CHARGES−FRINGE TOTAL FICA TAXES .00 354.62 .00 522000 RETIREMENT CONTRIBUTIONS 6 /14 03/05/14 22 163.07 PAYROLL CHARGES−FRINGE 6 /14 03/19/14 22 163.07 PAYROLL CHARGES−FRINGE TOTAL RETIREMENT CONTRIBUTIONS .00 326.14 .00 523000 LIFE & HEALTH INSURANCE 6 /14 03/05/14 22 362.50 PAYROLL CHARGES−FRINGE 6 /14 03/05/14 22 12.12 PAYROLL CHARGES−FRINGE 6 /14 03/05/14 22 2.31 PAYROLL CHARGES−FRINGE 6 /14 03/05/14 22 2.30 PAYROLL CHARGES−FRINGE 6 /14 03/19/14 22 362.50 PAYROLL CHARGES−FRINGE 6 /14 03/19/14 22 12.12 PAYROLL CHARGES−FRINGE 6 /14 03/19/14 22 2.31 PAYROLL CHARGES−FRINGE 6 /14 03/19/14 22 2.30 PAYROLL CHARGES−FRINGE TOTAL LIFE & HEALTH INSURANCE .00 758.46 .00 523012 CONTRA L&H INS (REBATE) 6 /14 03/06/14 19 REBATE −20.00 INSURANCE REBATE ALLOCATI 6 /14 03/20/14 19 REBATE −20.00 INSURANCE REBATE ALLOCATI TOTAL CONTRA L&H INS (REBATE) .00 −40.00 .00 524000 WORKERS’ COMPENSATION 6 /14 03/03/14 19 BUDGET−3 25.00 MARCH 2014 TOTAL WORKERS’ COMPENSATION .00 25.00 .00 531002 PS−OTHER ATTORNEY SVCS 6 /14 03/27/14 21 V1404305 010277 NABORS,GIBLIN & 73.60 .00 SANDMAN 6 /14 03/27/14 21 V1404305 010277 NABORS,GIBLIN & 210.00 .00 TDD−BCH RESTORE 6 /14 03/27/14 21 V1404305 010277 NABORS,GIBLIN & 343.75 .00 TDD JAN2014 TOTAL PS−OTHER ATTORNEY SVCS .00 627.35 .00 531100 PS−CONSULTANT 6 /14 03/06/14 21 1403621 20700177 ALCALDE & FAY LT 1,667.00 .00 JAN2014 RETAINER 6 /14 03/13/14 21 1403782 20700177 ALCALDE & FAY LT 1,667.00 .00 FEB2014 RETAINER TOTAL PS−CONSULTANT .00 3,334.00 .00 Packet Pg. 65 534010 CS−PARKS CLEANING 3.b.a RUN DATE 04/18/2014 TIME 14:06:15 SUNGARD PENTAMATION, INC. − FINANCIAL ACCOUNTING Attachment: III.b. Financial Update (2756 : April Financial Update)  SUNGARD PENTAMATION, INC. PAGE NUMBER: 18 DATE: 04/18/2014 OKALOOSA COUNTY BOCC AUDIT11 TIME: 14:06:12 EXPENDITURE TRANSACTION ANALYSIS SELECTION CRITERIA: transact.yr=’14’ and transact.period=’6’ and transact.fund=’104’ ACCOUNTING PERIOD: 7/14 FUND − 104 − TOURIST DEVELOPMENT FUND DEPARTMENT − 1175 − 1ST TDT−BEACHES & PARKS ACCOUNT DATE T/C ENCUMBR REFERENCE VENDOR BUDGET EXPENDITURES ENCUMBRANCES DESCRIPTION 534010 CS−PARKS CLEANING 6 /14 03/06/14 21 V1403689 000428 HORIZONS OF OKAL 3,594.80 .00 JAN14 MOBILE WK CREW 6 /14 03/20/14 21 V1404013 000428 HORIZONS OF OKAL 4,162.40 .00 FEB2014 TOTAL CS−PARKS CLEANING .00 7,757.20 .00 534109 CS−BEACH CLEANING−DESTIN 6 /14 03/20/14 19 AJE6CE 10,398.02 BEACH CLEANING 11/13−2/14 TOTAL CS−BEACH CLEANING−DESTIN .00 10,398.02 .00 534110 CS−BEACH CLEAN−OK ISLAND 6 /14 03/20/14 19 AJE6CE 7,529.60 BEACH CLEANING 11/13−2/14 TOTAL CS−BEACH CLEAN−OK ISLAND .00 7,529.60 .00 541011 CELLULAR PHONES/PAGERS 6 /14 03/20/14 21 1404079 20900128 VERIZON WIRELESS 49.58 .00 1/24−2/23/14 TDD TOTAL CELLULAR PHONES/PAGERS .00 49.58 .00 545990 INSURANCE−OTHER 6 /14 03/03/14 19 BUDGET−5 43.00 GENERAL LIABILITY TOTAL INSURANCE−OTHER .00 43.00 .00 549906 BACKGROUND CHECKS 6 /14 03/18/14 11 .00 6 /14 03/20/14 21 V1403981 011218 DRUG FREE WORKPL 37.00 .00 TDD 6 /14 03/25/14 21 V2140138 014799 BANK OF AMERICA 24.00 .00 FDLE CCHINET TOTAL BACKGROUND CHECKS .00 61.00 .00 552800 COMPUTER SUPPLIES 6 /14 03/18/14 11 .00 ESTABLISH PER CD 6 /14 03/20/14 17 21401003−01 009744 DELL MARKETING L 233.99 DELL ULTRASHARP 23 MONITO TOTAL COMPUTER SUPPLIES .00 .00 233.99 563490 OTHER IMPROVEMENTS 6 /14 03/27/14 21 1404339 013714 TAYLOR ENGINEERI 3,843.49 .00 TO1GREENSHORES TOTAL OTHER IMPROVEMENTS .00 3,843.49 .00 591001 BT−GENERAL FUND 6 /14 03/03/14 19 BUDGET−4 39,915.00 MARCH 2014 TOTAL BT−GENERAL FUND .00 39,915.00 .00 591201 BT−DEBT SERVICE FUND 6 /14 03/03/14 19 BUDGET−4 27,101.00 MARCH 2014 TOTAL BT−DEBT SERVICE FUND .00 27,101.00 .00 599010 RESERVE/CASH CARRYFORWARD Packet Pg. 66 6 /14 03/18/14 13 413,566.00 BT−IH−14−104−01 TOTAL RESERVE/CASH CARRYFORWARD 413,566.00 .00 .00 3.b.a RUN DATE 04/18/2014 TIME 14:06:15 SUNGARD PENTAMATION, INC. − FINANCIAL ACCOUNTING Attachment: III.b. Financial Update (2756 : April Financial Update)  SUNGARD PENTAMATION, INC. PAGE NUMBER: 19 DATE: 04/18/2014 OKALOOSA COUNTY BOCC AUDIT11 TIME: 14:06:12 EXPENDITURE TRANSACTION ANALYSIS SELECTION CRITERIA: transact.yr=’14’ and transact.period=’6’ and transact.fund=’104’ ACCOUNTING PERIOD: 7/14 FUND − 104 − TOURIST DEVELOPMENT FUND DEPARTMENT − 1175 − 1ST TDT−BEACHES & PARKS ACCOUNT DATE T/C ENCUMBR REFERENCE VENDOR BUDGET EXPENDITURES ENCUMBRANCES DESCRIPTION 599010 RESERVE/CASH CARRYFORWARD (cont’d) TOTAL 1ST TDT−BEACHES & PARKS 413,566.00 106,776.26 233.99 Packet Pg. 67 3.b.a RUN DATE 04/18/2014 TIME 14:06:15 SUNGARD PENTAMATION, INC. − FINANCIAL ACCOUNTING Attachment: III.b. Financial Update (2756 : April Financial Update)  SUNGARD PENTAMATION, INC. PAGE NUMBER: 20 DATE: 04/18/2014 OKALOOSA COUNTY BOCC AUDIT11 TIME: 14:06:12 EXPENDITURE TRANSACTION ANALYSIS SELECTION CRITERIA: transact.yr=’14’ and transact.period=’6’ and transact.fund=’104’ ACCOUNTING PERIOD: 7/14 FUND − 104 − TOURIST DEVELOPMENT FUND DEPARTMENT − 1176 − SPECIAL ASSESSMENT ACCOUNT DATE T/C ENCUMBR REFERENCE VENDOR BUDGET EXPENDITURES ENCUMBRANCES DESCRIPTION 534003 CS−CONSULTING 6 /14 03/05/14 21 1403776 21000287 WILLDAN FINANCIA 4,200.00 .00 2013−14 BCH RENOURISH TOTAL CS−CONSULTING .00 4,200.00 .00 549005 COMMISSIONS−TAX COLLECTOR 6 /14 03/11/14 24 000004 BENJAMIN F ANDER 150.88 2/14 TAX ACH TOTAL COMMISSIONS−TAX COLLECTOR .00 150.88 .00 591201 BT−DEBT SERVICE FUND 6 /14 03/03/14 19 BUDGET−4 29,167.00 MARCH 2014 TOTAL BT−DEBT SERVICE FUND .00 29,167.00 .00 TOTAL SPECIAL ASSESSMENT .00 33,517.88 .00 Packet Pg. 68 3.b.a RUN DATE 04/18/2014 TIME 14:06:15 SUNGARD PENTAMATION, INC. − FINANCIAL ACCOUNTING Attachment: III.b. Financial Update (2756 : April Financial Update)  SUNGARD PENTAMATION, INC. PAGE NUMBER: 21 DATE: 04/18/2014 OKALOOSA COUNTY BOCC AUDIT11 TIME: 14:06:12 EXPENDITURE TRANSACTION ANALYSIS SELECTION CRITERIA: transact.yr=’14’ and transact.period=’6’ and transact.fund=’104’ ACCOUNTING PERIOD: 7/14 FUND − 104 − TOURIST DEVELOPMENT FUND DEPARTMENT − 1177 − 3RD TDT−C.C. MAINTENANCE ACCOUNT DATE T/C ENCUMBR REFERENCE VENDOR BUDGET EXPENDITURES ENCUMBRANCES DESCRIPTION 543001 UTILITIES−ELECTRIC 6 /14 03/05/14 21 1403682 000387 GULF POWER COMPA 22,252.35 .00 1250 MIRACLE STRIP PKWY 6 /14 03/05/14 21 1403682 000387 GULF POWER COMPA 21.54 .00 1250 MIRACLE STRIP PKWY 6 /14 03/05/14 21 1403682 000387 GULF POWER COMPA 21.54 .00 1250 MIRACLE STRIP PKWY 6 /14 03/05/14 21 1403682 000387 GULF POWER COMPA 1,140.63 .00 1540 HIGHWAY 98 E 6 /14 03/05/14 21 1403682 000387 GULF POWER COMPA 3,130.17 .00 1250 MIRACLE STRIP PKWY TOTAL UTILITIES−ELECTRIC .00 26,566.23 .00 543002 UTILITIES−WATER 6 /14 03/05/14 21 1403682 000387 GULF POWER COMPA 111.09 .00 1250 MIRACLE STRIP PKWY TOTAL UTILITIES−WATER .00 111.09 .00 543004 UTILITIES−GARBAGE 6 /14 03/05/14 21 1403763 006405 WASTE MANAGEMENT 1,009.94 .00 CONV CTR 6 /14 03/13/14 21 1403784 20502035 ALLIED SERVICES 206.98 .00 ECCC 6 /14 03/13/14 21 1403932 006405 WASTE MANAGEMENT 241.92 .00 233000883522336 TDD 6 /14 03/20/14 21 1404095 006405 WASTE MANAGEMENT 702.30 .00 233006224422334 CONV TOTAL UTILITIES−GARBAGE .00 2,161.14 .00 543005 UTILITIES−GAS 6 /14 03/13/14 21 1403877 003198 OKALOOSA GAS DIS 2,012.05 .00 1250 MIRACLE STRIP PKWY TOTAL UTILITIES−GAS .00 2,012.05 .00 546620 RM−FACILITIES 6 /14 03/03/14 21 21400639−01 20501188 TRUGREEN COMPANI .00 −10,726.00 GROUNDS MAINTENANCE PROGR 6 /14 03/13/14 21 1403854 014586 HILLER SYSTEMS I 80.50 .00 TDD 6 /14 03/20/14 21 1404101 20701398 ZEE COMPANY INC 305.00 .00 MAR2014 6 /14 03/25/14 21 V2140138 014799 BANK OF AMERICA 6.10 .00 GATLIN LUMBER AND SUPPLY 6 /14 03/25/14 21 V2140138 014799 BANK OF AMERICA 17.00 .00 LOWES #00479 6 /14 03/25/14 21 V2140138 014799 BANK OF AMERICA 18.51 .00 FERGUSON ENT #546 6 /14 03/25/14 21 V2140138 014799 BANK OF AMERICA 175.00 .00 PINCKARD GARAGE DOORS 6 /14 03/25/14 21 V2140138 014799 BANK OF AMERICA 212.11 .00 FERGUSON ENT #546 6 /14 03/25/14 21 V2140138 014799 BANK OF AMERICA 330.14 .00 1000BULBS.COM 6 /14 03/25/14 21 V2140138 014799 BANK OF AMERICA 349.33 .00 1000BULBS.COM 6 /14 03/25/14 21 V2140138 014799 BANK OF AMERICA 450.00 .00 HEROMAN SERVICES TOTAL RM−FACILITIES .00 1,943.69 −10,726.00 546640 RM−EQUIPMENT 6 /14 03/20/14 21 1404029 21300731 MOWREY ELEVATOR 125.00 .00 ECCC 6 /14 03/25/14 21 V2140138 014799 BANK OF AMERICA 36.95 .00 ONLINECOMPONENTS.COM 6 /14 03/25/14 21 V2140138 014799 BANK OF AMERICA 48.50 .00 GOLF DEPOT INC 6 /14 03/25/14 21 V2140138 014799 BANK OF AMERICA 57.00 .00 GOLF DEPOT INC 6 /14 03/25/14 21 V2140138 014799 BANK OF AMERICA 64.78 .00 KATOM RESTA 6 /14 03/25/14 21 V2140138 014799 BANK OF AMERICA 84.98 .00 HERITAGE FOOD SERVICE GRO 6 /14 03/25/14 21 V2140138 014799 BANK OF AMERICA 225.74 .00 SYSTEMS SPECIALISTS INC Packet Pg. 69 6 /14 03/25/14 21 V2140138 014799 BANK OF AMERICA 900.00 .00 GOLF DEPOT INC 6 /14 03/25/14 21 V2140138 014799 BANK OF AMERICA 1,155.00 .00 TOM BARROW CO 3.b.a RUN DATE 04/18/2014 TIME 14:06:16 SUNGARD PENTAMATION, INC. − FINANCIAL ACCOUNTING Attachment: III.b. Financial Update (2756 : April Financial Update)  SUNGARD PENTAMATION, INC. PAGE NUMBER: 22 DATE: 04/18/2014 OKALOOSA COUNTY BOCC AUDIT11 TIME: 14:06:12 EXPENDITURE TRANSACTION ANALYSIS SELECTION CRITERIA: transact.yr=’14’ and transact.period=’6’ and transact.fund=’104’ ACCOUNTING PERIOD: 7/14 FUND − 104 − TOURIST DEVELOPMENT FUND DEPARTMENT − 1177 − 3RD TDT−C.C. MAINTENANCE ACCOUNT DATE T/C ENCUMBR REFERENCE VENDOR BUDGET EXPENDITURES ENCUMBRANCES DESCRIPTION 546640 RM−EQUIPMENT (cont’d) TOTAL RM−EQUIPMENT .00 2,697.95 .00 552700 JANITORIAL SUPPLIES 6 /14 03/25/14 21 V2140138 014799 BANK OF AMERICA 51.82 .00 LOWES #00479 6 /14 03/25/14 21 V2140138 014799 BANK OF AMERICA 203.74 .00 ULINE SHIP SUPPLIES TOTAL JANITORIAL SUPPLIES .00 255.56 .00 552751 C.C. SPECIAL EVENTS 6 /14 03/25/14 21 V2140138 014799 BANK OF AMERICA 53.67 .00 RITRON, INC. TOTAL C.C. SPECIAL EVENTS .00 53.67 .00 552990 OTHER SUPPLIES 6 /14 03/25/14 21 V2140138 014799 BANK OF AMERICA 469.00 .00 SYSTEMS SPECIALISTS INC TOTAL OTHER SUPPLIES .00 469.00 .00 562790 OTHER CONSTRUCTION 6 /14 03/25/14 21 V2140138 014799 BANK OF AMERICA 11.94 .00 LOWES #00479 6 /14 03/25/14 21 V2140138 014799 BANK OF AMERICA 24.45 .00 LOWES #00479 6 /14 03/25/14 21 V2140138 014799 BANK OF AMERICA 182.00 .00 DEEP SOUTH ELECTRICAL TOTAL OTHER CONSTRUCTION .00 218.39 .00 TOTAL 3RD TDT−C.C. MAINTENANCE .00 36,488.77 −10,726.00 Packet Pg. 70 3.b.a RUN DATE 04/18/2014 TIME 14:06:16 SUNGARD PENTAMATION, INC. − FINANCIAL ACCOUNTING Attachment: III.b. Financial Update (2756 : April Financial Update)  SUNGARD PENTAMATION, INC. PAGE NUMBER: 23 DATE: 04/18/2014 OKALOOSA COUNTY BOCC AUDIT11 TIME: 14:06:12 EXPENDITURE TRANSACTION ANALYSIS SELECTION CRITERIA: transact.yr=’14’ and transact.period=’6’ and transact.fund=’104’ ACCOUNTING PERIOD: 7/14 FUND − 104 − TOURIST DEVELOPMENT FUND DEPARTMENT − 1179 − 4TH TDT−C.C. CAPITAL ACCOUNT DATE T/C ENCUMBR REFERENCE VENDOR BUDGET EXPENDITURES ENCUMBRANCES DESCRIPTION 562752 PORTE COCHERE 6 /14 03/05/14 21 V1403673 008408 GGI LLC D/B/A GE 595.65 .00 GEN PLANNING 6 /14 03/05/14 21 V1403673 008408 GGI LLC D/B/A GE 1,620.00 .00 TO22PORT COCHERE TOTAL PORTE COCHERE .00 2,215.65 .00 562790 OTHER CONSTRUCTION 6 /14 03/05/14 21 V1403673 008408 GGI LLC D/B/A GE 135.00 .00 GEN PLANNING TOTAL OTHER CONSTRUCTION .00 135.00 .00 563710 OUTDOOR EXHIBITION PAD 6 /14 03/05/14 21 1403633 012182 ATKINS 547.07 .00 TO3MARLER PK IMPROVS TOTAL OUTDOOR EXHIBITION PAD .00 547.07 .00 563790 OTHER IMPROVEMENTS 6 /14 03/05/14 21 V1403673 008408 GGI LLC D/B/A GE 2,234.70 .00 GEN PLANNING 6 /14 03/05/14 21 V1403673 008408 GGI LLC D/B/A GE 7,231.68 .00 TO27OKA ISL MSTR PLAN 6 /14 03/27/14 21 1404283 014984 HDR ENGINEERING 6,111.50 .00 TO67TO67MARLER BOAT R TOTAL OTHER IMPROVEMENTS .00 15,577.88 .00 TOTAL 4TH TDT−C.C. CAPITAL .00 18,475.60 .00 Packet Pg. 71 3.b.a RUN DATE 04/18/2014 TIME 14:06:16 SUNGARD PENTAMATION, INC. − FINANCIAL ACCOUNTING Attachment: III.b. Financial Update (2756 : April Financial Update)  SUNGARD PENTAMATION, INC. PAGE NUMBER: 24 DATE: 04/18/2014 OKALOOSA COUNTY BOCC AUDIT11 TIME: 14:06:12 EXPENDITURE TRANSACTION ANALYSIS SELECTION CRITERIA: transact.yr=’14’ and transact.period=’6’ and transact.fund=’104’ ACCOUNTING PERIOD: 7/14 FUND − 104 − TOURIST DEVELOPMENT FUND DEPARTMENT − 71071 − FDEP FWB RESTORATION (O) ACCOUNT DATE T/C ENCUMBR REFERENCE VENDOR BUDGET EXPENDITURES ENCUMBRANCES DESCRIPTION 531100 PS−CONSULTANT 6 /14 03/18/14 13 −413,566.00 BT−IH−14−104−01 TOTAL PS−CONSULTANT −413,566.00 .00 .00 TOTAL FDEP FWB RESTORATION (O) −413,566.00 .00 .00 Packet Pg. 72 3.b.a RUN DATE 04/18/2014 TIME 14:06:16 SUNGARD PENTAMATION, INC. − FINANCIAL ACCOUNTING Attachment: III.b. Financial Update (2756 : April Financial Update)  SUNGARD PENTAMATION, INC. PAGE NUMBER: 25 DATE: 04/18/2014 OKALOOSA COUNTY BOCC AUDIT11 TIME: 14:06:12 EXPENDITURE TRANSACTION ANALYSIS SELECTION CRITERIA: transact.yr=’14’ and transact.period=’6’ and transact.fund=’104’ ACCOUNTING PERIOD: 7/14 FUND − 104 − TOURIST DEVELOPMENT FUND DEPARTMENT − 711242 − FDOT URBAN CORR 12 (O) ACCOUNT DATE T/C ENCUMBR REFERENCE VENDOR BUDGET EXPENDITURES ENCUMBRANCES DESCRIPTION 534410 CS−O.C.T. 6 /14 03/20/14 21 1404038 008721 OKA CTY COORD TR 24,837.37 .00 TO47 DESTIN SHUTTLE TOTAL CS−O.C.T. .00 24,837.37 .00 TOTAL FDOT URBAN CORR 12 (O) .00 24,837.37 .00 TOTAL TOURIST DEVELOPMENT FUND .00 661,545.59 21,682.75 TOTAL REPORT .00 661,545.59 21,682.75 Packet Pg. 73 3.b.a RUN DATE 04/18/2014 TIME 14:06:16 SUNGARD PENTAMATION, INC. − FINANCIAL ACCOUNTING Attachment: III.b. Financial Update (2756 : April Financial Update)  5.b Tourist Development Council Meeting: 04/24/14 02:00 PM 1540 Miracle Strip Parkway Department: Tourist Development Council Fort Walton Beach, FL 32548 Category: Update Prepared By: Aida Wilkinson SCHEDULED Initiator: Aida Wilkinson Sponsors: TDC ITEM (ID # 2758) DOC ID: 2758 Ad Agency Last Minute Deals - Peter Mayer TO 136 Updated: 4/21/2014 3:16 PM by Aida Wilkinson Page 1 Packet Pg. 74  5.b.a TOURIST DEVELOPMENT DEPARTMENT MEMORANDUM DATE: April 24, 2014 TO: Tourist Development Council FROM: Ed Schroeder, Tourist Development Department Director Kendra Moore-Nixon, Marketing SUBJECT: Last Minute Deals – Ad Agency Attachment: V.b. Ad Agency LMD (2758 : Ad Agency Last Minute Deals - Peter Mayer TO 136) Background The BCC approved the revised Ad Agency Strategic Marketing Plan (SMP) on March 18, 2014, which included a category for Last Minute Deals in the amount of $18,813. To the greatest extent possible, such opportunities will be presented to the TDC for recommendation to the BCC for approval in advance. However, these funds are available for appropriation by the Tourist Development Director with concurrence of the TDC Chairman and County Administrator if a time-sensitive opportunity would be lost due to the timing of regular TDC and BCC meetings required to obtain advance approval. Total cost of the opportunity must be less than $35,000 and County Administrator approval is required regardless of dollar amount. Discussion Peter Mayer Task Order 136 titled Last Minute Deals is for advertisement placements, specifically Visit Florida Meeting Magazine ($6,450) designed to target meeting planners and Google online keyword advertising ($12,363) designed to target leisure travelers nationally. These ads will run from April 2014 – June 2014. The deadline for the Visit Florida magazine was early April. Although there is no specific deadline for the keyword ads, it is important to capitalize on the time period of when travelers are booking summer travel, which is now. The task order has been approved in accordance with the Strategic Marketing Plan. BCC was informed at their April 15 meeting and TDC is hereby informed. No further “last minute deal” funding remains in the ad agency strategic marketing plan. TDC Recommendation to BCC For informational purposes only; no action required. Packet Pg. 75  5.c Tourist Development Council Meeting: 04/24/14 02:00 PM 1540 Miracle Strip Parkway Department: Tourist Development Council Fort Walton Beach, FL 32548 Category: Presentation Prepared By: Aida Wilkinson SCHEDULED Initiator: Aida Wilkinson Sponsors: TDC ITEM (ID # 2759) DOC ID: 2759 Agency Update (Peter Mayer) - Presentation Updated: 4/21/2014 3:18 PM by Aida Wilkinson Page 1 Packet Pg. 76  April 24, 2014 AGENCY REPORT 5.c.a Packet Pg. 77 Attachment: V.c. TDC_Presentation_4.24.14_(4) (2759 : Agency Update (Peter Mayer) -  Group & Meeting Print Ads 5.c.a Packet Pg. 78 Attachment: V.c. TDC_Presentation_4.24.14_(4) (2759 : Agency Update (Peter Mayer) -  5.c.a Packet Pg. 79 Attachment: V.c. TDC_Presentation_4.24.14_(4) (2759 : Agency Update (Peter Mayer) -  5.c.a Packet Pg. 80 Attachment: V.c. TDC_Presentation_4.24.14_(4) (2759 : Agency Update (Peter Mayer) -  Social Media 5.c.a Packet Pg. 81 Attachment: V.c. TDC_Presentation_4.24.14_(4) (2759 : Agency Update (Peter Mayer) -  Instagram 5.c.a Packet Pg. 82 Attachment: V.c. TDC_Presentation_4.24.14_(4) (2759 : Agency Update (Peter Mayer) -  5.c.a Packet Pg. 83 Attachment: V.c. TDC_Presentation_4.24.14_(4) (2759 : Agency Update (Peter Mayer) -  5.c.a Packet Pg. 84 Attachment: V.c. TDC_Presentation_4.24.14_(4) (2759 : Agency Update (Peter Mayer) -  5.c.a Packet Pg. 85 Attachment: V.c. TDC_Presentation_4.24.14_(4) (2759 : Agency Update (Peter Mayer) -  5.c.a Packet Pg. 86 Attachment: V.c. TDC_Presentation_4.24.14_(4) (2759 : Agency Update (Peter Mayer) -  5.c.a Packet Pg. 87 Attachment: V.c. TDC_Presentation_4.24.14_(4) (2759 : Agency Update (Peter Mayer) -  5.c.a Packet Pg. 88 Attachment: V.c. TDC_Presentation_4.24.14_(4) (2759 : Agency Update (Peter Mayer) -  Social Results 5.c.a Packet Pg. 89 Attachment: V.c. TDC_Presentation_4.24.14_(4) (2759 : Agency Update (Peter Mayer) -  May 3 - 11 National Travel and Tourism Week 5.c.a Packet Pg. 90 Attachment: V.c. TDC_Presentation_4.24.14_(4) (2759 : Agency Update (Peter Mayer) -  5.c.a National Travel and Tourism Week Attachment: V.c. TDC_Presentation_4.24.14_(4) (2759 : Agency Update (Peter Mayer) - • Provide public relations support to leverage importance of tourism’s impact to the Emerald Coast community • Spotlight a variety of Emerald Coast tourism employees who positively represent the tourism industry • Create a social media scavenger hunt to raise awareness of National Travel and Tourism Week and reinforce #emeraldcoasting Packet Pg. 91  Media Running 5.c.a Packet Pg. 92 Attachment: V.c. TDC_Presentation_4.24.14_(4) (2759 : Agency Update (Peter Mayer) -  Media Running 5.c.a Packet Pg. 93 Attachment: V.c. TDC_Presentation_4.24.14_(4) (2759 : Agency Update (Peter Mayer) -  Media Running 5.c.a Packet Pg. 94 Attachment: V.c. TDC_Presentation_4.24.14_(4) (2759 : Agency Update (Peter Mayer) -  Working On 5.c.a Packet Pg. 95 Attachment: V.c. TDC_Presentation_4.24.14_(4) (2759 : Agency Update (Peter Mayer) -  5.c.a Working On Attachment: V.c. TDC_Presentation_4.24.14_(4) (2759 : Agency Update (Peter Mayer) - • Television shoot • Strategic Marketing plan • May Social calendar • National Tourism Week • Opening of Bayview Plaza at Convention Center • Flagler Award entries • Branded collateral pieces • Press Kit • Ongoing Visitor Profile Research • April’s Emerald Coast Post • Summer Facebook sweepstakes Packet Pg. 96  Thank You 5.c.a Packet Pg. 97 Attachment: V.c. TDC_Presentation_4.24.14_(4) (2759 : Agency Update (Peter Mayer) -  7.a Tourist Development Council Meeting: 04/24/14 02:00 PM 1540 Miracle Strip Parkway Department: Tourist Development Council Fort Walton Beach, FL 32548 Category: Information Prepared By: Aida Wilkinson SCHEDULED Initiator: Aida Wilkinson Sponsors: TDC ITEM (ID # 2751) DOC ID: 2751 MSBU Ordinance Repeal Updated: 4/21/2014 3:30 PM by Aida Wilkinson Page 1 Packet Pg. 98  7.a.a TOURIST DEVELOPMENT DEPARTMENT MEMORANDUM DATE: April 24, 2014 TO: Tourist Development Council FROM: Ed Schroeder, Tourist Development Department Director Charlotte Dunworth, Finance, Administration, & Compliance Manager SUBJECT: Western Destin Beach Restoration MSBU Ordinance Repeal Attachment: VII.a.(1) MSBU Staff Report (2751 : Western Destin Beach Restoration MSBU Ordinance Repeal) Background Staff has been directed by BCC and TDC to research the feasibility of repealing the special assessment levied to fund the Western Destin Beach Restoration Project. Assessment revenues along with proceeds from the first percentage of the tourist development tax were pledged for the repayment of the $5 million Hancock Bank Revenue Note funding the project. The assessment was to be levied for a maximum of eight years; the first was FY 2008-09. If levied for its full term, the last year would be FY 2015-16. The bank has provided its consent to release the assessment as one of the pledged revenues. To finalize the release of the assessment pledge, the County would need to repeal the Ordinance creating the MSBU. If the MSBU is repealed, only first percentage tourist development tax dollars would be available for annual debt service payments. Discussion During the first six years of the MSBU, a total of $4.3 million has been collected: Fiscal Year FY 2009 FY 2010 FY 2011 FY 2012 FY 2013 FY 2014 YTD FY 2015 FY 2016 MSBU Revenue $937,431 $898,550 $881,666 $879,502 $361,478 $324,167 TBD TBD The special assessment has been used before tourist development taxes to pay expenditures. In essence, the MSBU paid for construction costs and the first penny plus MSBU for the two years remaining will fund debt service payments through October 2020. Based on FY 2014 budgeted revenues of $350K, an additional $700K may be collected during the last two years of the MSBU. The exact amounts would be determined by the Annual Assessment Resolutions. Fundamentally, repealing the MSBU for the remaining two years will result in approximately $700K in additional tourist development taxes being used for this project. This funding will need to come from reserves or a reduction in capital improvements, which would be determined during the budget process. The graph illustrates a $700K impact on reserves (cash carryforward & contingencies) over the life of the debt service through FY 2021. For simplicity of MSBU impact comparison, personnel & operating expenses are presented as unchanged from FY14 levels and capital is budgeted at $125K annually per the adopted five-year capital improvement program. Packet Pg. 99  7.a.b Packet Pg. 100 Attachment: VII.a.(2) MSBU Ordinance (2751 : Western Destin Beach Restoration MSBU Ordinance Repeal)  7.a.b Packet Pg. 101 Attachment: VII.a.(2) MSBU Ordinance (2751 : Western Destin Beach Restoration MSBU Ordinance Repeal)  7.a.c Packet Pg. 102 Attachment: VII.a.(3) Holiday Isle Association (2751 : Western Destin Beach Restoration MSBU Ordinance Repeal)  7.b Tourist Development Council Meeting: 04/24/14 02:00 PM 1540 Miracle Strip Parkway Department: Tourist Development Council Fort Walton Beach, FL 32548 Category: Update Prepared By: Aida Wilkinson SCHEDULED Initiator: Aida Wilkinson Sponsors: TDC ITEM (ID # 2760) DOC ID: 2760 Strategic Marketing Plans Revisions Updated: 4/21/2014 3:32 PM by Aida Wilkinson Page 1 Packet Pg. 103  7.b.a TOURIST DEVELOPMENT DEPARTMENT MEMORANDUM DATE: April 21, 2014 TO: Tourist Development Council FROM: Ed Schroeder, Tourist Development Department Director Charlotte Dunworth, Finance, Administration, & Compliance Manager SUBJECT: Strategic Marketing Plan Revisions Background All advertising/marketing expenditures shall be in conformity with the approved Strategic Marketing Attachment: VII.b. SMP Revision (2760 : Strategic Marketing Plans Revisions) Plan per section D.200.2.c of the TDD Operations & Procedures Manual. TDC recommended on February 27 and BCC adopted on March 18 a revised ad agency and in-house Strategic Marketing Plan (SMP). Discussion Based on conversations with Purchasing and Finance, the following revisions are proposed:  Promotional Reserve – The terminology has been changed from Last Minute Deals to Promotional Reserve to more accurately define the purpose of the funds, and approval authority has been aligned with existing County policy. The funds are budgeted for promotional opportunities that may arise which were unknown when developing the SMP. To the greatest extent possible, such opportunities will be presented to the TDC for recommendation to the BCC for approval in advance. However, these funds may be appropriated in accordance with County approval authority and with concurrence of the TDC Chairman if an opportunity would be lost due to the timing of regular TDC and BCC meetings. In such case, the TDC and BCC will be apprised of the use of these dollars at their next regularly scheduled meetings.  Consolidated Document – The Ad Agency and In House strategic marketing plans have been combined into one document for ease of reference and to permit promotional reserves to be used by either the ad agency or in house, as appropriate. By definition, it is unknown whether opportunities meriting the use of promotional reserves can be completed in house by TDD staff or will require ad agency assistance. Therefore, promotional reserves are no longer included in the ad agency or in house plans, but are identified separately in the consolidated strategic marketing plan to allow flexibility and minimize the need for strategic marketing plan revisions. The chart below illustrates the reclassification of promotional reserves to a separate category: Current Budget New Budget Ad Agency Strategic Marketing Plan $2,600,000 $2,581,187 In House Strategic Marketing Plan $588,782 $457,534 Special Events & Sponsorships $375,000 $375,000 Promotional Reserve $0 $150,061 FY 2013-14 Strategic Marketing Plan $3,563,782 $3,563,782 Transportation/Lodging/Meals* ($54,582) ($54,582) Budgeted Promotional Activities $3,509,200 $3,509,200 TDC Recommendation to BCC Recommend approval of FY 2013-14 Consolidated Strategic Marketing Plan. Packet Pg. 104  October 1, 2013 – September 30, 2014 Consolidated Strategic Marketing Plan TDC: April 24, 24 2014 BCC: May 6, 2014 (anticipated) Packet Pg. 105 7.b.a Attachment: VII.b. SMP Revision (2760 : Strategic Marketing Plans Revisions)  FY 2013‐14 Consolidated St t i M Strategic Marketing k ti PlPlan B Budget d t Current Budget New Budget Ad Agency Strategic Marketing Plan $2,600,000 $2,581,187 In‐House Strategic Marketing Plan $588,782 $457,534 Special Events & Sponsorships $375,000 $375,000 ((awarded d d per Section F off TDD Manual) l) Promotional Reserve* ‐ $150,061 FY 2013‐14 Strategic Marketing Plan $3,563,782 $3,563,782 Transportation/Lodging/Meals** ($54,582)* ($54,582)* Budgeted Promotional Activities (548xxx accts) $3,509,200 $3,509,200 *Promotional Reserve funds are budgeted for promotional opportunities that may arise which were unknown when developing the SMP. To the greatest extent possible, such opportunities will be presented to the TDC for recommendation to the BCC for approval in advance. However, these funds may be appropriated in accordance with County approval authority and with concurrence of the TDC Chairman if an opportunity would be lost due to the timing of regular TDC and BCC meetings. In such case, the TDC and BCC will be apprised of the use of these dollars at their next regularly scheduled meetings. **not accounted for in a ‐548xxx promotions account Packet Pg. 106 TDC 4/24/14 BCC 5/6/14 (anticipated) 2 7.b.a Attachment: VII.b. SMP Revision (2760 : Strategic Marketing Plans Revisions)  Ad Agency Marketing Plan Budget Original Revised New Budget Budget Budget Research (ongoing visitor profile and economic impact study) $55,200 $55,200 $55,200 Leisure Media $1,194,800 $1,371,629 $1,371,629 Co‐Op Opportunities $285,000 $24,952 $24,952 Meetings and Conventions $100,000 $86,971 $86,971 Groups $100,000 $70,320 $70,320 Collateral, Campaign Production and Visitors Guide $400,000 $507,115 $507,115 Base Services/Travel Reimbursement $465,000 $465,000 $465,000 Last Minute Deals Promotional Reserve ‐ $18,813 ‐ Total $2,600,000 $2,600,000 $2,581,187 Packet Pg. 107 TDC 4/24/14 BCC 5/6/14 (anticipated) 3 7.b.a Attachment: VII.b. SMP Revision (2760 : Strategic Marketing Plans Revisions)  Leisure Media Summary V d Vendor O Opportunity t it O i i lB Original Budget d t Revised R i d Budget Visit Florida Guide 2‐page, 4C spread – January release $15,000 $15,000 Play Florida FP, 4C ad – year round distribution $28,650 $28,650 Life’s a Beach FP, 4C ad – spring/fall/winter $9,345 $9,345 C Coastal l Li Living i FP 4C ad FP, d ‐ Visit Vi i Fl Florida: id FFebruary b & April A il 2014 $47 740 $47,740 $47 740 $47,740 FP, 4C ad – reduced from full‐year to Beaches, Resorts, and Parks $9,030 $6,020 seasonal presence 2/3 page, 4C ad – November 2013 & August Southern Living $124,000 $124,000 2014 Family Circle, Family Fun, FP, 4C ad – May 2014 $53,674 $53,674 Parents Bon Appetit/Architectural FP, 4C – July 2014 $72,770 $72,770 Digest/Vanity Fair FP, 4C – May 2014 ; Custom advertorial Travel+Leisure/Food & Wine creation ; digital Mar‐May 2014 exposure ; $0 $0 custom e‐blast Packet Pg. 108 TDC 4/24/14 BCC 5/6/14 (anticipated) 4 7.b.a Attachment: VII.b. SMP Revision (2760 : Strategic Marketing Plans Revisions)  Leisure Media Summary Vendor Opportunity Original Budget Revised Budget 3 metro market; reduced from Christmas Digital Outdoor $40,000 $20,000 2013 & 2014 to only Christmas 2014 FP, 4C – VF: Escape to the South – January Toronto Life $10,949 $10,949 2014 FP, 4C – February 2014 issue Crossings $4,500 $4,500 FL editorial and guaranteed EC content Reduced from FP to 2/3P, Regional Magazines 4C units – top‐feeder markets, Christmas, $223,624 $175,549 Spring/Summer, Fall :30 sec schedules Nationally for all key Satellite Radio $30,895 $30,895 campaigns Yahoo BT/Geo‐Targeted Banners $117,000 $117,000 Google Keyword Text Ads $ $78,911 $ $78,911 Packet Pg. 109 TDC 4/24/14 BCC 5/6/14 (anticipated) 5 7.b.a Attachment: VII.b. SMP Revision (2760 : Strategic Marketing Plans Revisions)  Leisure Media Summary Vendor Opportunity Original Budget Revised Budget Targeted Tile Ads, Promoted Facebook $28,583 $28,583 Posts Run of Site Banners, CanadianTraveller.net $8,700 $8,700 Newsletter, Social Media Mind Ad Server Ad Serving Fees $10,855 $10,855 FP ad, online banners, Collinson Media $0 $24,999 winter event listing PBS, Family Travel Show 30 minute show exclusive $0 $30,000 Fall (task orders approved prior to 10/1/13) $93,657 $185,273 Christmas (task orders approved prior to 10/1/13) $0 $163,131 Pass Through (Aviation, Powerboat) $24,000 $24,000 2014 Media Planning & Purchasing $101,120 $101,085 Contingency $61,797 $0 Total $1,194,800 $1,371,629 Packet Pg. 110 TDC 4/24/14 BCC 5/6/14 (anticipated) 6 7.b.a Attachment: VII.b. SMP Revision (2760 : Strategic Marketing Plans Revisions)  C O Summary Co‐Op S M k t Market O Opportunity t it Original O i i l Revised R i d Budget Budget Canadian Traveler FP, ad in Visit Florida’s Canadian Guide $4,976 $4,976 Canadian Traveler FP ad in Visit Florida’s Spring Issue FP, $4 976 $4,976 $4 976 $4,976 Southwest Airlines FP Ad, August $0 $15,000 All Others Various $275,048 $0 Total $285 000 $285,000 $24 952 $24,952 Packet Pg. 111 TDC 4/24/14 BCC 5/6/14 (anticipated) 7 7.b.a Attachment: VII.b. SMP Revision (2760 : Strategic Marketing Plans Revisions)  Meetings/Conventions Summary Vendor Opportunity Original Budget Revised Budget SGMP HP4C ad in Annual Show Guide – March $2,000 $2,000 Bonus FP4C ad in November and 100 hours Meetings Focus $6,500 $6,500 for Lead Generation Program Custom package: k Print, i Online, li E‐blasts, bl Plan Your Meetings $5,000 $5,000 Events, 80 hours for Lead Generation Collinson Media Print, Online, E‐blasts and Lead Generation $17,450 $17,450 HP4C ad in Sep/Oct “Florida/The South Prevue Central Meeting”, online, E‐blasts, online $3,865 $3,865 Q&A interview Group Travel Family FP4C ad in Nov/Dec and custom package: $8,500 $8,500 P i Online, Print, O li E‐blasts E bl Packet Pg. 112 TDC 4/24/14 BCC 5/6/14 (anticipated) 8 7.b.a Attachment: VII.b. SMP Revision (2760 : Strategic Marketing Plans Revisions)  Meetings/Conventions Summary Vendor Opportunity Original Budget Revised Budget GaMPI Workshop p Educational Workshop p Sponsorship p p $2,750 $ , $5,500 $ , CVENT 2 Diamond Listing and Suggested Ad Test $5,802 $5,802 Google Text Ads Targeted to Relevant Search Queries $13,206 $13,206 Media Mind Ad serving fees $0 $500 Conventions South HP ad $0 $2,278 CMCA QP, newsletters (4x) $0 $800 SMERF E‐blast, newsletter and banner ad $0 $3,450 GSAE Banner ads $0 $2,025 Small Market Meetings 1/3 page print ads, e‐newsletter $0 $895 Convention Center Development of creative needs $0 $9,200 Creative Ads Contingency 2‐page, 4C spread – Jan issue $35,000 $0 Total $100,073 $86,971 Packet Pg. 113 TDC 4/24/14 BCC 5/6/14 (anticipated) 9 7.b.a Attachment: VII.b. SMP Revision (2760 : Strategic Marketing Plans Revisions)  Groups Summary Vendor Opportunity Original Budget Revised Budget HP4C ad in Southern Destination Atlanta Weddings $3,339 $3,339 Weddings ‐ February HP4C ad in Winter and Fall Birmingham Weddings $2,336 $2,336 Weddings & Destinations 12‐month digital package with The Knot $8 520 $8,520 $8 520 $8,520 access to direct mail list and e‐blast Southern Bride HP4C ad in Winter/Spring edition $1,850 $1,850 HP4C ad in Visit Florida’s Jan/Feb Annual Worldwide Guide and Destination Weddings & May/June in Destination Weddings $11,270 $11,270 Honeymoons & Honeymoons. Includes 12 month online presence, including ee‐newsletter newsletter & weekly leads Revised from inclusion in show Dallas Bridal Show bags: business card & brochure to $500 $500 an E‐blast Packet Pg. 114 TDC 4/24/14 BCC 5/6/14 (anticipated) 10 7.b.a Attachment: VII.b. SMP Revision (2760 : Strategic Marketing Plans Revisions)  Groups Summary Vendor Opportunity pp y Original g Revised Budget g Budget FP4C ad in Directory and QP4C ad in Spring Alabama Motorcoach $800 $800 Newsletter Fl id Motorcoach Florida M t h FP4C ad d in i Directory Di t $1 500 $1,500 $0 Enhanced Display Listing in 2014 American Bus Association Motorcoach Marketer and 4 months of $2,446 $0 digital banners on buses.org 1/3P4C ad in February edition and Reunions Military Reunions Workbook in August. Print & Online Annual $3,220 $3,220 Listing for 12 months HP4C ad in January Planning Guide and 6 Religious Travel Directory $4,395 $4,395 months h off d digitall b banners HP4C ad in September planning Guide – Sports Planning Guide available in print and online. Inclusion in e‐ $3,400 $0 newsletter to 8,800 sports events planners Sports Events Media Group Customized digital package in development $4,000 $3,525 HP4C ad in Visit Florida March. Includes Convene bonus distribution at ASAE & DMAI $4,500 $0 conferences 12 Month Digital banner on GSAE‐TV Home Packet Pg. 115 GSAE $4,050 $2,025 Page (1 of only 5 pages) – links back to site TDC 4/24/14 BCC 5/6/14 (anticipated) 11 7.b.a Attachment: VII.b. SMP Revision (2760 : Strategic Marketing Plans Revisions)  Groups Summary Vendor Opportunity Original Revised Budget Budget 2/3P4C ad in LSAE Annual Directory in Other Associations June 3 month digital banners on ASAE and $5,710 $4,465 sponsorship of TSAE event Destination Showcase 2014 Show Date TBD. Customized package $2,850 $0 Chicago in development Show Date: February 28 – March 2, 2014 NY Times Travel Show $3 600 $3,600 $0 Customized package in development Show Date: December 4 – 6, 2013 Florida Encounter $2,200 $0 Customized package in development Memphis Show Date: March 7 – 9,9 2014 Southern Women’s Nashville Show Date: March 27 – 30, 2014 $3,600 $0 Tradeshow Customized package in development GaMPI Workshop Educational Workshop Sponsorship $2,750 $2,750 CVENT 2 Diamond Listing and Suggested Ad Test $5,802 $0 Packet Pg. 116 TDC 4/24/14 BCC 5/6/14 (anticipated) 12 7.b.a Attachment: VII.b. SMP Revision (2760 : Strategic Marketing Plans Revisions)  Groups Summary Vendor Opportunity Original Budget Revised Budget Red Hot Celebration Digital banners, e‐newsletters $0 $1,000 Military R Mili Reunions i Print and digital online listing $0 $5,000 Marketplace Media Mind Ad serving fees $0 $750 Group Travel Leader Print ad $0 $2,500 Creative development of wedding Wedding Trade Show Banner $0 $2,875 trade show banner Group Creative Ads Development of creative needs $0 $9,200 Contingency $17,362 $0 Total $100,000 $70,320 Packet Pg. 117 TDC 4/24/14 BCC 5/6/14 (anticipated) 13 7.b.a Attachment: VII.b. SMP Revision (2760 : Strategic Marketing Plans Revisions)  In‐House Marketing Plan Budget Current Budget New Budget Destination Team $77,569 $77,569 ECCC Sales Team $61,755 $61,755 ECCC Events Team $111,150 $111,150 Film Commission $66,500 $66,500 Local Event Participation $18,700 $18,700 Other Marketing Activities $253,108 $121,860 $588 782 $588,782 $457 534 $457,534 Transportation/Lodging/Meals* ($54,582)* ($54,582)* $534,200 $402,952 Packet Pg. 118 *not accounted for in a ‐548xxx promotions account TDC 4/24/14 BCC 5/6/14 (anticipated) 14 7.b.a Attachment: VII.b. SMP Revision (2760 : Strategic Marketing Plans Revisions)  Destination Team Marketing Plan TRADE SHOW Location Market Budget TSAE/FSAE/LSAE Luncheons Various Associations $800 Visit FL ‐ Florida Encounters Palm Beach, FL Meeting Planners $2100 American Bus Association Nashville, TN Tour Operators/Owners $1295 Visit FL – New York Times New York, NY Travel Trade/Consumer $3200 Dallas Bridal Show Dallas, TX Weddings $1495 Southeast Travel Show Greenville, SC Travel Agents $450 Georgia Bridal Show Atlanta GA Atlanta, Weddings $800 Southern Womens Show Memphis, TN Leisure/Consumer $1000 Military Travel Show Fort Benning, GA Military $100 Military Travel Show Albany, GA Military $400 Military Travel Show Robins AFB, GA Military $125 Military Travel Show Fort Rucker, AL Military $100 International Pow Wow Chicago, IL Tour Operators/Owners $2500 Militaryy Travel Show Eglin g AFB,, FL Militaryy $400 $ Military Travel Show Hurlburt AFB, FL Military $200 Military Travel Show NAS Whiting Field, FL Military $200 continued… Packet Pg. 119 TDC 4/24/14 BCC 5/6/14 (anticipated) 15 7.b.a Attachment: VII.b. SMP Revision (2760 : Strategic Marketing Plans Revisions)  Destination Team Marketing Plan TRADE SHOW Location Market Budget Visit FL – VIP Event Chicago, IL Meeting Planners $1500 GAMPI Workshop Atlanta, GA Meeting Planners $1500 ASAE Springtime in the Park Washington, DC Govt/Meeting Planners $1500 Destination Showcase Chicago, IL Meeting Planners $1500 Your Military Reunion Connection Nashville, TN Military $895 Alabama Motorcoach Shreveport, LA Tour Operators/Owners $895 Connect – Collinson Media Orlando FL Orlando, SMERF $3200 Going on Faith Cabarrus County, NC Religious $895 Rejuvenate – Collinson Media Daytona Beach, FL Religious $3200 Boomers in Groups Little Rock, AR Niche $1195 Florida Motorcoach TBD Tour Operators/Owners $895 Visit Florida Programs Various Various $5500 AAA Show Montgomery, AL Leisure $79 Militaryy Familiarization Tour Emerald Coast Militaryy $4500 $ Collateral/Promotional Items $10000 Transportation/Lodging/Meals* $25150* $77,569 Packet Pg. 120 *not accounted for in a ‐548xxx promotions account TDC 4/24/14 BCC 5/6/14 (anticipated) 16 7.b.a Attachment: VII.b. SMP Revision (2760 : Strategic Marketing Plans Revisions)  Sales Team Marketing Plan TRADE SHOW Location Market Budget Small Market Meetings Conference Mesa, AZ Corporate/Meeting Planners $6495 TSAE Education Day & Trade Show Tallahassee, FL Corporate/Meeting Planners $870 MSAE‐LSAE Joint Conference Orange Beach, AL Association Planners $1650 Rejuvenate – Collinson Media & Events Daytona Beach, FL Religious Meeting Planners $1450 PCMA Annual Conference Boston, MA Association Planners $3000 GAMPI Meetings & Exploration Conference Atlanta, GA Corporate/Association Planners $2000 SGMP National Education Conference Portland OR Portland, Government Planners $1995 CMCA Conference Colorado Springs, CO Religious Meeting Planners $3250 Collaborative Marketplace – Collinson Media Portland, OR Corporate Meeting Planners $3000 ASAE Springtime in the Park Washington, DC Govt/Corp/Assn Planners $3795 MPI Professional Education Conference Minneapolis, MN Regional, National, Corporate $1100 Plan Your Meetings Dallas, TX Govt/Corp/Assn Planners $1500 MPI SE Education Conference Amelia Island, FL Govt/Corp/Assn Planners $2500 Connect – Collinson Media & Events Orlando,, FL Govt/Corp/Assn / p/ Planners $2150 $ Transportation/Lodging/Meals* $7500* $42,255 Packet Pg. 121 *not accounted for in a ‐548xxx promotions account TDC 4/24/14 BCC 5/6/14 (anticipated) 17 7.b.a Attachment: VII.b. SMP Revision (2760 : Strategic Marketing Plans Revisions)  Sales Team Marketing Plan SALES TRIPS Affiliation Market Budget Birmingham/Montgomery, AL ACAE Corporate/Association Planners $300 Huntsville/Montgomery, AL n/a Government/Corporate Planners $300 New Orleans, LA LSAE Corporate/Association Planners $300 Atlanta, GA MPI/GSAE Corporate Meetings $600 Jackson, MS n/a Corporate/Association Planners $700 Montgomery, AL ACAE Association Planners $300 Tallahassee FL Tallahassee, TSAE Govt/Corp/Assn Planners $300 Transportation/Lodging/Meals* $3500* $6,300 TRADE SHOWS & SALES TRIPS Budget Promotional Items $8200 Collateral $5000 $13,200 Packet Pg. 122 *not accounted for in a ‐548xxx promotions account TDC 4/24/14 BCC 5/6/14 (anticipated) 18 7.b.a Attachment: VII.b. SMP Revision (2760 : Strategic Marketing Plans Revisions)  Events Team Marketing Plan Market Budget Exhibition Pad Grand Opening/Familiarization Tour Local & Out of Area Clients $77100 Exhibition Pad Branding/Integrated Collateral ECCC Clients $15000 Exhibition Pad Familiarization Tours Existing Clients $5000 Exhibition Pad Familiarization Tours Potential Clients $5000 Todd Oliver Show Leisure $1600 $103,700 LOGO’D ITEMS FOR CLIENTS Budget Gift Items (e.g. hat, cup, lip balm, towel, etc) $5000 Stationary Sets $650 Golf Sets $1800 $7,450 Packet Pg. 123 TDC 4/24/14 BCC 5/6/14 (anticipated) 19 7.b.a Attachment: VII.b. SMP Revision (2760 : Strategic Marketing Plans Revisions)  Film Commission Marketing Plan Location Budget Film Commissioner Salary $38000 Rally in Tally (March) Tallahassee, FL $0 Tribeca Film Festival (April) New York, NY $2000 Producers Guild Conference (June) Los Angeles, CA $3000 Indie Slate Sundance Promotional Ad $1000 Website Hosting & SEO (filmemeraldcoast.fl) $4068 Postage/Freight* $532* Transportation/Lodging/Meals* $16400* Location Photo Gallery Platform* $900* Film Florida Membership* $600* $66,500 Packet Pg. 124 *not accounted for in a ‐548xxx promotions account TDC 4/24/14 BCC 5/6/14 (anticipated) 20 7.b.a Attachment: VII.b. SMP Revision (2760 : Strategic Marketing Plans Revisions)  Local Event Participation LOCAL EVENTS Market Budget Okaloosa Island Mardi Gras Leisure $1000 Sock Hop Snowbirds $2000 Winter Guest Fest Snowbirds $500 Destin Snowbird Welcome Snowbirds $100 Fort Walton Snowbird Welcome Snowbirds $100 Burning Up the Beaches 2013* Niche – Car Enthusiasts $7500 Burning Up the Beaches 2014* 2014 Niche – Car Enthusiasts $7500 $18,700 *Prior Director initiative pending resolution Packet Pg. 125 TDC 4/24/14 BCC 5/6/14 (anticipated) 21 7.b.a Attachment: VII.b. SMP Revision (2760 : Strategic Marketing Plans Revisions)  Other Marketing Activities Market Current Budget New Budget Airport Displays Groups/Meetings/Conventions $4100 $4100 Destin Chamber of Commerce Directory Groups/Meetings/Conventions $1000 $1000 FWB Chamber of Commerce Directory Groups/Meetings/Conventions $1000 $1000 emeraldcoastfl.com Leisure $6660 $6660 emeraldcoastconventioncenter.com Groups/Meetings/Conventions $1500 $1500 myemeraldcoastevent.com ECCC website enhancements Groups/Meetings/Conventions $50000 $50000 Communications (e.g. newsletters, press releases) Various $6000 $6000 Environmental Council Beach Cleanups $9000 $9000 GeoCaching Leisure $10000 $10000 EcoTourism Leisure $10000 $10000 Promotional Items Leisure $10000 $10000 Social Media Content Development Leisure $10000 $10000 Entertainment Expenses/Meals for Meetings Tourism Industry Professionals $2600 $2600 Last Minute Deals Promotional Reserve Various $131,248 ‐ $253,108 $121,860 Packet Pg. 126 TDC 4/24/14 BCC 5/6/14 (anticipated) 22 7.b.a Attachment: VII.b. SMP Revision (2760 : Strategic Marketing Plans Revisions)  7.c Tourist Development Council Meeting: 04/24/14 02:00 PM 1540 Miracle Strip Parkway Department: Tourist Development Council Fort Walton Beach, FL 32548 Category: Information Prepared By: Aida Wilkinson SCHEDULED Initiator: Aida Wilkinson Sponsors: TDC ITEM (ID # 2761) DOC ID: 2761 Tourism Week Proclamation Updated: 4/21/2014 3:53 PM by Aida Wilkinson Page 1 Packet Pg. 127  7.c.a Packet Pg. 128 Attachment: Tourism Week Proclamation (2761 : Tourism Week Proclamation)  7.d Tourist Development Council Meeting: 04/24/14 02:00 PM 1540 Miracle Strip Parkway Department: Tourist Development Council Fort Walton Beach, FL 32548 Category: Information Prepared By: Aida Wilkinson SCHEDULED Initiator: Aida Wilkinson Sponsors: TDC ITEM (ID # 2762) DOC ID: 2762 National Marine Fisheries Resolution Updated: 4/21/2014 3:39 PM by Aida Wilkinson Page 1 Packet Pg. 129  7.d.a RESOLUTION 14-_____________ RESOLUTION OF THE BOARD OF COUNTY COMMISSIONERS ENCOURAGING THE NATIONAL MARINE FISHERIES SERVICE TO ADOPT MANDATORY ELECTRONIC CATCH DATA MONITORING FOR FARE CARRYING VESSELS AND PROVIDE Attachment: VII.d. Marine Fisheries Resolution (2762 : National Marine Fisheries Resolution) BETTER DATA AND ACCOUNTABILITY IN THE RECREATIONAL FISHING SECTOR; PROVIDING AN EFFECTIVE DATE. WHEREAS, the fishing industry is vital to the economy of Okaloosa County and the surrounding areas on the Gulf Coast and is an essential component of tourism; and WHEREAS, management of the red snapper fishery within the Gulf of Mexico is vital to the fishing industry within the area; and WHEREAS, the recent decision of the United States District Court for the District of Columbia invalidating management provisions of the Federal Government has created uncertainty in the preservation of red snapper in the Gulf; and WHEREAS, the National Marine Fisheries Service, in compliance with the Court’s Order must establish management controls for red snapper; and WHEREAS, the National Marine Fisheries Service is exploring techniques to manage the supply of red snapper within the Gulf area; NOW, THEREFORE, BE IT RESOLVED BY THE BOARD OF COUNTY COMMISSIONERS OF OKALOOSA COUNTY, FLORIDA, AS FOLLOWS: 1. The Board encourages the National Marine Fisheries Service to adopt and implement, on an expedited basis, a mandatory electronic catch data reporting system for the monitoring of red snapper and other managed species in the Gulf of Mexico aboard fare carrying Packet Pg. 130  7.d.a vessels. Further, the National Marine Fisheries Service should explore other options for the collection of data in the recreational fishing sector to provide greater accountability. 2. This Resolution shall become effective upon adoption. DULY ADOPTED THIS _____ DAY OF __________________, 2014. Attachment: VII.d. Marine Fisheries Resolution (2762 : National Marine Fisheries Resolution) BOARD OF COUNTY COMMISSIONERS OF OKALOOSA COUNTY, FLORIDA (SEAL) By: Chairman ATTEST: By: Don Howard, Clerk 2 Packet Pg. 131