READ ALONGSIDE THE SOURCE
Okaloosa County BOCC — April 15, 2014 — Action Item Printout — reading text
Part 1 of 1. These parts divide the reading text for browsing; they are not the source document's page numbers.
Machine-extracted text — 106-Action Item Printout.pdf
Machine-extracted OCR text · Review label: Machine produced / unreviewed
Compare this copy with the preserved source. Review labels describe the recorded status of this file; they do not guarantee that the text is error-free. Spacing and line breaks are retained, with long lines wrapped to fit the screen.
BOARD OF COUNTY COMMISSIONERS
AGENDA REQUEST
DATE: April 15, 2014
TO: Honorable Chairman and Members of the Board
FROM: Ed Schroeder
SUBJECT: Use of Last Minute Deals Funding
DEPARTMENT: Tourist Development Department
BCC DISTRICT:
STATEMENT OF ISSUE: TDD is apprising the Board of the use of Last Minute Deals
funding.
BACKGROUND: The Board approved the revised Ad Agency Strategic Marketing Plan on
March 18, 2014, which included a category for Last Minute Deals in the amount of $18,813. To
the greatest extent possible, such opportunities will be presented to the TDC for recommendation
to the BCC for approval in advance. However, these funds are available for appropriation by the
Tourist Development Director with concurrence of the TDC Chairman and County
Administrator if a time-sensitive opportunity would be lost due to the timing of regular TDC and
BCC meetings required to obtain advance approval. Total cost of the opportunity must be less
than $35,000 and County Administrator approval is required regardless of dollar amount.
Task Order 136 titled Last Minute Deals is for advertisement placements, specifically Visit
Florida Meeting Magazine designed to target meeting planners and online keyword advertising
designed to target leisure travelers nationally. These ads will run from April 2014 - June 2014.
The deadline for the Visit Florida magazine is April 10. Although there is no specific deadline
for the keyword ads, it is important to capitalize on the time period of when travelers are booking
summer travel, which is now.
The task order has been approved by the TDD Director, coordinated with the TDC Chairman,
and approved by the County Administrator.
RECOMMENDATION: For informational purposes only; no action required.
RECOMMENDED BY:
APPROVED BY:
Ernie Padgett, County Administrator