Okaloosa County BOCC — April 15, 2014 — Action Item Printout

BOARD OF COUNTY COMMISSIONERS AGENDA REQUEST DATE: April 15, 2014 TO: Honorable Chairman and Members of the Board FROM: Ed Schroeder SUBJECT: Use of Last Minute Deals Funding DEPARTMENT: Tourist Development Department BCC DISTRICT: STATEMENT OF ISSUE: TDD is apprising the Board of the use of Last Minute Deals funding. BACKGROUND: The Board approved the revised Ad Agency Strategic Marketing Plan on March 18, 2014, which included a category for Last Minute Deals in the amount of $18,813. To the greatest extent possible, such opportunities will be presented to the TDC for recommendation to the BCC for approval in advance. However, these funds are available for appropriation by the Tourist Development Director with concurrence of the TDC Chairman and County Administrator if a time-sensitive opportunity would be lost due to the timing of regular TDC and BCC meetings required to obtain advance approval. Total cost of the opportunity must be less than $35,000 and County Administrator approval is required regardless of dollar amount. Task Order 136 titled Last Minute Deals is for advertisement placements, specifically Visit Florida Meeting Magazine designed to target meeting planners and online keyword advertising designed to target leisure travelers nationally. These ads will run from April 2014 - June 2014. The deadline for the Visit Florida magazine is April 10. Although there is no specific deadline for the keyword ads, it is important to capitalize on the time period of when travelers are booking summer travel, which is now. The task order has been approved by the TDD Director, coordinated with the TDC Chairman, and approved by the County Administrator. RECOMMENDATION: For informational purposes only; no action required. RECOMMENDED BY: APPROVED BY: Ernie Padgett, County Administrator