Okaloosa County BOCC — February 2, 2016 — Marketing Update Oct-Dec15 — reading text

8/18‐19/2015 $3,000.00 Repeat $5,000.00 1000 Coldwell Banker Annual Banquet 3/13/2016 $2,000.00 Repeat $10,000.00 375 Michael Camp Retirement Retirement Party 1/29/2016 $300.00 New $900.00 60 Xpresso USA NY's Party 12/31/2015 $3,000.00 New $5,000.00 1000 Apex Events Performance` 8/26‐28/2016 $3,000.00 New $1,500.00 1000 Eglin AFB Family Medicne Meeting 4/15‐16/2016 $250.00 New $400.00 40 Professional Investors Guils Meeting 1/21/2016 $250.00 Repeat $0.00 60 Total ECCC Revenue Projected $ 14,275.00 ECCC New Clients 7 Total ECCC Projected Revenue Goal $10,791.25 ECCC New Client Goal 6 ECCC Projected Revenue % to Goal 132.28% ECCC New Client % to Goal 116.67% Lost/Denied Business ECCC Projected Number of Company Event Dates Lost Reason Revenue Attendees Total ECCC Revenue Lost $0.00 1  Sales Marketing Report November 2015 Tisha Maraj, CMP, Sales Marketing Manager Proactive Prospecting Company/Person Event Source Action Outcome Eduardo Arabu National Hispanic Corp. SMMC Email Keeping in touch Richard Banks/National bAptist Deacons Convention Convention SMMC Email Sent him requeste info Nicole Bennet Perry Consulting SMMC Email Keeping in touch ECCC Proactive Contact Goal 25 ECCC Proactive Contacts % to Goal 0% Reactive Leads Worked Company/Person Event Source Action Next Step /Outcome Jessica Lumus wedding website email waiting to hear back Helms Briscoe Corporate event Website email/phone chose another destination FORMAL PROPOSALS ISSUED ECCC Projected Aramark Number of Company Event Dates Comments New/Repeat Accom Req Revenue F&B Value Attendees FRLA Concert 10/27/2016 $3,500 New Yes $5,000.00 2000 Big Safari Associaiotn Reunion 11/2/2016 $13,500 New Yes $5,000.00 200 Strong Bonds x5 Military Mtg 7/15‐17/2016 $5,000 New Yes $35,000.00 Total ECCC Projected Revenue $ 22,000.00 2  Sales Marketing Report November 2015 Tisha Maraj, CMP, Sales Marketing Manager Leads Generated to Partners Total Room Company Event Nights Site Inspections Tours Provided Dept of Emergency Mgmt Summit 700 Company/person Event Reinhart Food Service Food Show 150 Greg Wrestling Craig Sammons ADS Cecil Williams AME Eric Mack Offsite AF Janice Jesus heart wedding Amanda planner Jeff Brock & Tom K Booz Allen Total Room Nights Kevin Schmidt Prom Total # of leads to partners 20 Jessica Long & Mark Concert Leads to partners Goal 4 Leads to Partners % to Goal 500% Activities such as Marketing / Public Relations / Tradeshows: 1. Attend Destin Luncheon. 2. Attend Tourism Committee Meeting. 3. Lunch with Ivana and RV Bloggers. 4. Meet with Amy from PM to review optimization 5. Get caught up on Courtney's clients in her pipeline and contact all of them to introduce myself and continue forward. Summary of Measures REV % to Goal 132% New Client % to Goal 117% Proactive Contacts % to Goal 0% 3