Okaloosa County BOCC — February 2, 2016 — Marketing Update Oct-Dec15

Tourist Development Department Marketing and Sales Update Department: CVB and ECCC Marketing and Sales Date: October, November, December 2015 Department Overview: Primary Objectives: Drive leisure, group, and meeting visitation during the shoulder seasons. Maintain top of mind awareness during the peak seasons. Leverage brand awareness throughout the community and across all markets. Primary Deliverables: Marketing Dept. CVB & ECCC  Launch of new SMP – Oct. 1  Emerald Coast Classic event sponsorship  Completed a Groups/Meetings video shoot with Collinson Media  Executed “Concrete to Reefs” media event  Co‐Op Marketing opportunities secured by partners and placements began  Chicago Takeover campaign execution – secured 7.9M impressions, reached 112% of landing page visits goal, reached 230% of email signups goal.  Completed new destination photoshoot  Gulf‐to‐Table website, fishing guide, and campaign launch  Marketing Dept. attended Social Media Tourism Symposium  Provided marketing support for ECCC events: Sinfonia Gala, Emerald Coast Con, FandomCon  Eco‐Tourism Inventory/Database launched on website  Creative Refresh complete for external facing ads/collateral  Secured PR placements in: FADMO, Cooking with Paula Deen, Bill on the Road, Crazy Family Adventure, AdNation News, Chicago Biz Journal, Canadian Traveller, Successful Meetings, TripAdvisor, GolfWeek China, SportsEvents Magazine.  Spring Ad campaigns finalized MARKETING REPORT October 22, 2015 ConventionSouth Reader’s Choice Award Nominations • Destin/Emerald Coast CVB & Emerald Coast Convention Center both received nominations • Vote for both here: https://www.surveymonkey.com/r/voterca2015 • RCA winning destinations and venues will be featured in the Annual Awards Issue in December ‘15 2 Accomplishments 3 Website: August 2015 > August 2014 Reached over 103,002 visits in August • Goal was 70,000 • Reached 147% of our website visitation goal Why? • Improved SEO performance • More efficient digital media • Increased awareness through social media efforts 4  Social and PR Performance Update • Significant PR coverage included the centennial celebration as well as Destin being named #1 Labor Day destination by TripAdvisor. • Facebook had the highest number of impressions, reach and engaged users since August 2014 for second month in a row. • Emerald Coast made it on the Trending Tags page on Instagram 5 2015 Chicago Takeover 6  Chicago Takeover – Specials Needed! • Landing page is live! • escapetosun.com • Wave I, October - December: • Transit advertising • Wave II, November – December • Movie theatre advertising • Exclusive partner specials needed! • Valid Now – February 29, 2016 7 EmeraldCoasting.com • Partner Access • http://www.emeraldcoastfl.com/partners • Login: • Accommodation • Password: EmeraldCoast • Submit the following: • Accommodation informati