Okaloosa County BOCC — February 2, 2016 — Marketing Update Oct-Dec15 — reading text

Tourist Development Department Marketing and Sales Update Department: CVB and ECCC Marketing and Sales Date: October, November, December 2015 Department Overview: Primary Objectives: Drive leisure, group, and meeting visitation during the shoulder seasons. Maintain top of mind awareness during the peak seasons. Leverage brand awareness throughout the community and across all markets. Primary Deliverables: Marketing Dept. CVB & ECCC  Launch of new SMP – Oct. 1  Emerald Coast Classic event sponsorship  Completed a Groups/Meetings video shoot with Collinson Media  Executed “Concrete to Reefs” media event  Co‐Op Marketing opportunities secured by partners and placements began  Chicago Takeover campaign execution – secured 7.9M impressions, reached 112% of landing page visits goal, reached 230% of email signups goal.  Completed new destination photoshoot  Gulf‐to‐Table website, fishing guide, and campaign launch  Marketing Dept. attended Social Media Tourism Symposium  Provided marketing support for ECCC events: Sinfonia Gala, Emerald Coast Con, FandomCon  Eco‐Tourism Inventory/Database launched on website  Creative Refresh complete for external facing ads/collateral  Secured PR placements in: FADMO, Cooking with Paula Deen, Bill on the Road, Crazy Family Adventure, AdNation News, Chicago Biz Journal, Canadian Traveller, Successful Meetings, TripAdvisor, GolfWeek China, SportsEvents Magazine.  Spring Ad campaigns finalized MARKETING REPORT October 22, 2015 ConventionSouth Reader’s Choice Award Nominations • Destin/Emerald Coast CVB & Emerald Coast Convention Center both received nominations • Vote for both here: https://www.surveymonkey.com/r/voterca2015 • RCA winning destinations and venues will be featured in the Annual Awards Issue in December ‘15 2 Accomplishments 3 Website: August 2015 > August 2014 Reached over 103,002 visits in August • Goal was 70,000 • Reached 147% of our website visitation goal Why? • Improved SEO performance • More efficient digital media • Increased awareness through social media efforts 4  Social and PR Performance Update • Significant PR coverage included the centennial celebration as well as Destin being named #1 Labor Day destination by TripAdvisor. • Facebook had the highest number of impressions, reach and engaged users since August 2014 for second month in a row. • Emerald Coast made it on the Trending Tags page on Instagram 5 2015 Chicago Takeover 6  Chicago Takeover – Specials Needed! • Landing page is live! • escapetosun.com • Wave I, October - December: • Transit advertising • Wave II, November – December • Movie theatre advertising • Exclusive partner specials needed! • Valid Now – February 29, 2016 7 EmeraldCoasting.com • Partner Access • http://www.emeraldcoastfl.com/partners • Login: • Accommodation • Password: EmeraldCoast • Submit the following: • Accommodation information • Restaurant information • Special deal • Event 8 Chicago Takeover Transit – Live! 9 Current Campaigns 10 Christmas Campaign • Ends in November • Campaign includes: • Online • Print • Social www.AVeryEmeraldChristmas.com Snowbird Campaign • Updated creative for FY15-16 campaign • Ends in November • Campaign includes: • Online • Print • Social Upcoming Initiatives 13 Campaign Refresh & Gulf to Table Gulf-to-Table Campaign • Begin development in October Campaign Refresh • Photography shoot this month 14  Save the Date: 2016 Tourism Summit 1/20/16 – ECCC Morning breakouts Lunch Presentation 15 Thank You 16  2015/Group Business Assisted by CVB Sept Number of Days Visitors Projected Number of Type Location Start Date End Date Property Visitors are in Bed Taxing District Name Of Group Business Holder Wedding W OI 9/8/2015 9/13/2015 Holiday Inn Resort 100 6 Mrs. Hernandez W D/OI/FWB 9/12/2015 9/18/2015 Various 20 7 Tanchra Akles W D 9/24/2015 9/27/2015 Sundestin 10 4 Teresa Brown - Jackson Family Reunion RR FWB 9/7/2015 9/11/2015 Quality Inn Bayside 50 5 Susan Antrican Wedding W D/OI/FWB 9/2/2015 9/9/2015 Hampton, Palazzo del Sol 50 8 Arlene Prado Wedding W D/OI/FWB 9/25/2015 10/5/2015 Various 35 11 Trudy Drye W D/OI/FWB 9/1/2015 9/2/2015 Various 30 2 Decendants of WW11 Rangers RR FWB 9/19/2015 9/23/2015 Soundside Inn/VS 75 5 Flying Cadett Class 41-G MC OI 9/21/2015 9/27/2015 4 Points Sheraton 30 7 Sheri Woods W D/OI/FWB 9/14/2015 9/19/2015 Various 50 6 58 & 60 FISRG Fighter Interceptor Sq. Military RR OI 9/22/2015 9/27/2015 Ramada 50 6 Reunion Group Kimberly Harrell W D/OI/FWB 9/11/2015 9/13/2015 Various 100 3 Dr. Eve Lambert W D/OI/FWB 9/4/2015 9/6/2015 Hampton and Destin Inn 50 3 United PeaFowl Association Military Reunion RR OI 9/17/2015 9/19/2015 Seaspray Condos 50 3 Golfers Association of Atlanta (376 Room Nts) S OI 9/27/2015 9/30/2015 Wyndham Garden 176 4 Bride and Groom will be at Sandestin and guests will be at Carly Lee Wedding W D 9/17/2015 9/22/2015 45 6 Various places in Destin Emmanuel SDA Church CG D 9/10/2015 9/13/2015 Hampton Inn 50 4 WWII Rangers and Desendants Reunion- Andrea RR D 9/19/2015 9/22/2015 Fairfield Inn & Suites Destin 25 4 Buchanan & Karla Merritt Natosha Drysdale Wedding W D 9/19/2015 9/26/2015 Destin Gulfgate-Hampton Inn 30 8 Pike Reunion W OI 9/17/2015 9/21/2015 Four Points 24 5 Gladney-Chandler Reunion RR FWB 9/4/2015 9/7/2015 Comfort Inn & Suites 200 4 Golden Wedding W OI 9/5/2015 9/7/2015 Four Points 80 3 Gant Wedding W OI 9/3/2015 9/8/2015 Wyndham Garden 20 6 NWF Volunteer Fire Fighter Weekend RR Niceville 9/16/2015 9/20/2015 Various in the county 300 5 86th Fighter Bomber Reunion MC OI 9/30/2015 10/1/2015 Four Points 75 2 Hannah Smith/Justin King wedding W 9/24/2015 9/29/2015 TBD RFP went out 8-18-15 6 6 Strong Bond Event MC OI 9/25/2015 9/27/2015 Hampton Inn on OI 40 3 Privett Reunion - Helen Manning RR D 9/13/2015 9/20/2015 Sandpiper Cove Destin 8 8 Davis - Burrous Wedding W OI 9/26/2015 10/2/2015 Island Princess 12 7 TOTALS: 1791