Okaloosa County BOCC — February 2, 2016 — Marketing Update Oct-Dec15 — reading text

Landing page o http://www.emeraldcoastfl.com/escape-to-sun/ • Transit advertising o Wave, I - October - December • Movie theatre advertising o Wave II, November – December • Exclusive partner specials needed! • Valid December 10, 2015 – February 29, 2016 • Log in to the partner portal on emeraldcoasting.com to submit your special 6 Chicago Takeover Transit Advertising 7 Chicago Takeover Transit Advertising 8 Chicago Takeover Transit Advertising 9 Chicago Takeover Transit Advertising 10 Chicago Takeover Transit Advertising 11 Chicago Takeover Theatre Advertising https://youtu.be/mhxAK8t5lYY 12 Chicago Takeover Theatre Advertising 13 Chicago Takeover Advertising Video https://youtu.be/f2TkAgJDROM 14 Upcoming Campaigns 15 2016 Spring & Summer Campaigns Spring Campaign • Launching 1/4 Summer Campaign • Launching 1/14 Both campaigns will feature new creative refresh 16  Gulf to Table Campaign Objective • Own the ‘Gulf to Table’ movement; develop a brand and campaign focusing on Emerald Coast’s authentic and already-existing “Gulf to Table” culture Target • Primary audiences are Emerald Coast’s spring and fall travelers focusing on passion points including foodies and fishermen. Secondary audiences include the local seafood/restaurant business community Tentative Timing: • February/March Tactics include: • Gulf to Table Guide • Gulf to Table Website • Print and digital ads • Collateral for community 17 Gulf to Table Campaign 18 REMINDER: Add Your Specials & Events • Partner Access • http://www.emeraldcoastfl.com/partners • Login: • Accommodation • Password: EmeraldCoast • Submit the following: • Accommodation information • Restaurant information • Special deal • Event 19 Thank You 20 CVB SALES  October - November, 2015 Golf FAM Golf Magazine Golfweek Visit Florida 2 Leaders in Business Lunch 3 Snowbirds 4 5 6 7 8 Groups 9  2014 – 2015 Year in Review • CVB Sales team worked to bring 281 groups to the Emerald Coast • Weddings – 166 • Reunions/Retreats - 46 • Tour Groups – 9 • Military Conferences/Reunions – 17 • Business Meetings – 13 • Church/School Groups – 16 • Sports Groups – 14 *Day Group Visitors - 21 10 Thank You 11 ECCC SALES Special Operations Warrior Foundation 13 World Wide Spirit Association 14 Sinfonia’s 10th Anniversary Gala Event 15  Recently Booked Events • Reinhart Foods • Culinary Show; 150 sleeping rooms • Feb 7th-9th , 2016 • AME Conference • 1,500 attendees from Southeast • Sept 12th-16th, 2016 • Florida Family Expos – Brandon, FL • Featuring Products for Families • Feb 20th, 2016 16 Thank You 17 Group Business Assisted by CVB Oct Number of Days Visitors are Projected Number of Location Start Date End Date Property Type Visitors in Bed Taxing District Name Of Group Business Taneisha Brown W OI 10/14/2015 10/19/2015 Islander 50 6 Brooke Schifferstein W D/OI/FWB 10/20/2015 10/25/2015 Various 50 6 Battley/Wilson Wedding W D/OI/FWB 10/23/2015 10/25/2015 Various 75 3 Amanda Burnett Wedding W D 10/15/2015 10/22/2015 Emerald Grand 60 8 Whitney Young Wedding W Destin 10/21/2015 10/25/2015 Destin Bay House/Sundestin 50 5 Joyce Fischer W D/OI/FWB 10/1/2015 10/10/2015 Various 20 10 Red Horse 50th Anniversary R OI 10/12/2015 10/16/2015 Ramada 150 5 Rose Melillo W D/OI/FWB 10/9/2016 10/14/2016 Various 50 6 Chandra Rushing W D/OI/FWB 10/1/2015 10/6/2015 Various 35 6 Military Assoc. Combat Contro R D/OI/FWB 10/15/2015 10/18/2015 Various 160 4 Southern Baptist Business Officers Fellowship - Paula BM D 10/13/2015 10/18/2015 Emerald Grand 13 6 Dunes of Destin, Wingate, Pelican Beach, Jennifer Spaeth Wedding W D 10/12/2015 10/20/2015 100 9 Southbay, Shorline Tiffany Charles Wedding W D 10/10/2015 10/12/2015 Destiny East & Hampton Inn Suites 100 3 Crystal Burden W OI 10/1/2015 10/5/2015 Waterscape 35 5 Ellis Wedding W D 10/29/2015 11/1/2015 Wyndham Vacation Rentals 50 4 Lavonda Estes W D 10/10/2015 10/17/2015 Destiny by the Sea 40 8 Kristen Taylor & Mike Gotfryd wedding (5) condos W D 10/21/2015 10/27/2015 Emerald Grande 25 7 booked for a total of fourteen (14) nights 86th Fighter Bomber Reunion MC OI 10/1/2015 10/5/2015 Four Points 75 5 435th OMS Enroute Maintainance Section Reunion RR OI/FWB 10/7/2015 10/11/2015 Four Points 100 5 Young/Metcalf Wedding W D 10/21/2015 10/25/2015 Destiny by the Sea 50 5 AC-130 GunShip Military Reunion RR OI/FWB 10/8/2015 10/11/2015 Four Points by Sheraton 75 4 Melissa West Wedding W D 10/21/2015 10/28/2015 Destiny By the Sea 27 8 Walker/Conner Wedding W D 10/17/2015 10/24/2015 Henderson Park 42 8 TOTALS: 1432 The number of days in the month of October is 31 Number of Attendees for month of October 1432 Group Business Assisted by CVB Oct Number of Days Visitors are Projected Number of Location Start Date End Date Property Type Visitors in Bed Taxing District Name Of Group Business Site Tours: Additional Groups: 0 Destin Snowbirds Organization Trainings: