Okaloosa County BOCC — February 2, 2016 — Marketing Update Oct-Dec15 — reading text

Event Gail & Ernie Wedding Stephanie Powell Hair Show Gail Speed Party Rob Lynch Boat Show Jahi Kaya Expo Craig Sammons Expo Total Room Nights Total # of leads to partners 0 Leads to partners Goal 4 Leads to Partners % to Goal 0% Activities such as Marketing / Public Relations / Tradeshows: 1. Attend Destin Chamber Luncheon. 2. Site visit with 4 Points 3. Met with the UWF Hospitality Class. 4.Attend Tourism Committee Meeting 5. Give welcome greeting to Get Historical Tour at ECCC. 6. Give Tour of ECCC and discuss the sales process to UWF Hospitality Students 7. Attend Small Market Meetings Conference Summary of Measures REV % to Goal 58% New Client % to Goal 60% Lead distro % to Goal 0% Proactive Contacts % to Goal 400% 4  Sales Marketing Report August 2015 Courtney Henderson, Sales and Marketing Coordinator Contracts Issued ECCC Number of Company Event Dates Projected Comments New/Repeat Aramark F&B Value Attendees Revenue Cheerleading AmeriCheer 7/1/2016 $17,000.00 new $1,000.00 1200 Competition Total ECCC Revenue Projected $ 17,000.00 ECCC New Clients 1 Total ECCC Projected Revenue Goal $ 16,253.88 ECCC New Client Goal 5 ECCC Projected Revenue % to Goal 104.59% ECCC New Client % to Goal 20.00% Lost/Denied Business ECCC Number of Company Event Dates Projected Lost Reason Attendees Revenue Total ECCC Revenue Lost $0.00 1  Sales Marketing Report August 2015 Courtney Henderson, Sales and Marketing Coordinator Proactive Prospecting Company/Person Event Source Action Outcome Christianne Heba multiple a year SDR Lead Confirmed to attend Beaches and Baseball Did not attend the event Collaborate Attended the event and repsonded to follow Cindy Barrett multiple a year Confirmed to attend Beaches and Baseball Event up thanking us for a great time Elaine Pechnik multiple a year Collinson Lead Confirmed to attend Beaches and Baseball Attended the event Attended the event and is interested in Katie Neal multiple a year SMMC Confirmed to attend Beaches and Baseball learning more about our area and The Henderson Lesia Waker multiple a year SDR Lead Confirmed to attend Beaches and Baseball Attended the Event Tisha Met at Michelle Alexander multiple a year Confirmed to attend Beaches and Baseball Attended the Event Show Tisha Met at Attended the event and responded to follow Susan Chree multiple a year Confirmed to attend Beaches and Baseball Show up thanking us for a great time Yvette Barton multiple a year SDR Lead Confirmed to attend Beaches and Baseball Attended the event Total ECCC Proactive Contacts Made 8 ECCC Proactive Contact Goal 25 ECCC Proactive Contacts % to Goal 32% 2  Sales Marketing Report August 2015 Courtney Henderson, Sales and Marketing Coordinator Reactive Leads Worked Company/Person Event Source Action Outcome Emailed Crystal Beach Weddings Wedding call in No response Information spoke with Zurrix seminar call in and emailed Went to Contract information spoke with Shades Mountain Baptist Youth Camp call in and emailed Went to Contract Church information Emailed Boss Mare Productions Concert website No response Information Emailed Deeva Events Prayer Meeting call in No response Information FORMAL PROPOSALS ISSUED ECCC Aramark F&B Number of Company Event Dates Projected Comments New/Repeat Accom Req Value Attendees Revenue Shades Mountain Baptist Youth Camp June 1-4 2016 $3,220.00 new yes $400.00 250 Church Wedding Ashley Eakes 6/1/2016 $1,000.00 new no $5,500.00 100 Reception Total ECCC Projected Revenue $ 4,220.00 3  Sales Marketing Report August 2015 Courtney Henderson, Sales and Marketing Coordinator Leads Generated to Partners Site Inspections Tours Provided Total Room Company Event Company/person Event Nights SORA Conference 75 Total Room Nights 75 Total # of leads to partners 1 Leads to partners Goal 4 Leads to Partners % to Goal 25% Activities such as Marketing / Public Relations / Tradeshows: 1.) Attended GAMPI Talks in Atlanta 2.) Trained on EBMS with Tisha and Events Team 3.) Attended GSAE Networking Luncheon 4.) Had Breakfast Meeting with Sherry and our Plan Your Meetings sales reps to find out what resources we aren't tapping into 5.) Attended Destin Chamber Luncheon 6) Met with Aramark at Turner Field for site visit of "Beached and Baseball 7) Created Planner Profiles of all planners attending our Beaches and Baseball event Summary of Measures REV % to Goal 105% New Client % to Goal 20% Lead distro % to Goal 25% Proactive Contacts % to 32% Goal 4 MARKETING REPORT December 10, 2015 Accomplishments 2 Website Success • For the first time, EmeraldCoasting.com reached over 1 million site visits in a fiscal year, with five of the months reaching over 100,000 visits in FY15 • Reached 177% of our website visitation goal and 176% of visits in September 2015 3 #EmeraldCoasting Took Home the Bronze! • HMAI Adrian Awards • Awarded bronze for the #EmeraldCoasting campaign 4 Current Campaigns 5 2015 Chicago Takeover Campaign • Campaign is now live, which includes: •