Okaloosa County BOCC — February 2, 2016 — Marketing Update Oct-Dec15 — reading text

Page 1  2015/Group Business Assisted by CVB Sept Number of Days Visitors Projected Number of Type Location Start Date End Date Property Visitors are in Bed Taxing District Name Of Group Business The number of days in the month of September is 30 Number of Attendees for month of September 1791 Additional Groups: Site Tours: Venture Hive - 8 ppl Town Place Inn & Suites, FWB WWII Ranger Reunion - Soundside Per Mr. Tom Rice - 20 attendees - Welcome Gifts Inlet Reef Club, Destin Sandpiper Cove Resort, Destin The Henderson Topping off Reception, Destin Trainings: Wedding / Reunion Leads - Emerald Coast, At Your Service STS Marketing College Presentation/Camille 9/15/15 19 Group Leads - MyEmeraldCoastEvent.com: Trade Shows: 1 Eglin AFB Itt - Travel Trade Show 9/22/15 Summerplace Wedding Leads from The Knot: Hurlburt Fld Itt - Travel Trade Show 9/23/15 Best Western 13 FAM Tours: Welcome Packets: CNLT DOVES - Tallahassee 9/19/15 924 1 Welcome Table - 86th Fighter Bomber Group, 4 Points Motorcoach Receptions: Sales Campaigns: Okaloosa County 100 Year Celebration TOUR - Sept 17, 2015 32 PPL Constant Contact: Meeting/Groups Campaign; "Meet at the Beach" Shady Grove Baptist Church -Day Tour - Sept 26, 2015 with 62 PPL Gertrude Sanky-escort Market: Opte'd In for General Interest Other Meetings/Marketing: Alabama Road Show 2015 Attended Ms Jean Melvin's Retirement 9/9/15 Destin History & Fishing Museum Dir. Florida Huddle 2015 FWB Chamber 1st Friday Coffee 9/4/15 Collinson Fam 2015 FWB Chamber Tourism Committee 9/15/15 Beaches & Baseball 2015 Destin Chamber Business Lunch 9/8/15 Collinson Media Leads Bill on the Road 9/24/15 and 9/25/15 Meeting Planners Be on the Go Travel, Jan Austin-Going on Faith Meeting Spots 2015 Florida Encounters 2015 Total: 230 Page 2  Sales Marketing Report September 2015 Tisha Maraj, CMP, Sales Marketing Manager Contracts Issued ECCC Projected Aramark F&B Number of Company Event Dates Comments New/Repeat Revenue Value Attendees 2/19- Florida Chiropractic Society Convention 20/2015 $700.00 Repeat $2,500 100 Lockheed Martin Meeting 11/3-4/15 $300.00 Repeat $500.00 30 Special Ops Warrior Foundation Banquet 11/16-19/15 $3,000.00 Repeat $20,000.00 500 11/30- Contact Pointe Training 12/3/15 $900.00 New $1,000.00 25 Black Thursday Consumer Show 11/26-28/15 $3,000.00 New $0.00 1500 Expo4Seniors Consumer Show 3/23/2016 $1,500.00 New $0.00 500 Total ECCC Revenue Projected $ 9,400.00 ECCC New Clients 3 Total ECCC Projected Revenue Goal $16,253.88 ECCC New Client Goal 5 ECCC Projected Revenue % to Goal 57.83% ECCC New Client % to Goal 60.00% 1  Sales Marketing Report September 2015 Tisha Maraj, CMP, Sales Marketing Manager Lost/Denied Business ECCC Projected Number of Company Event Dates Lost Reason Revenue Attendees Moved to venue with Coldwell Banker Banquet 10/13/2015 $1,000.00 sleeping rooms attached 190 Cheer Conquer Championships Competition 1/8-9/2016 $9,000.00 Chose not to have event at all 1500 Leadership Sacred Heart Summit 10/21-22/15 $2,500.00 Chose another location 200 Total ECCC Revenue Lost $12,500.00 Proactive Prospecting Company/Person Event Source Action Outcome Small Market Meetings I researched all meeting planners profiles (83) prior to selecting my Conference appointments I researched and provided a list of qualified meeting planners to invite to the Beaches to Baseball Event Beaches to Baseball Event (17) Total ECCC Proactive Contacts Made 100 ECCC Proactive Contact Goal 25 ECCC Proactive Contacts % to Goal 400% 2  Sales Marketing Report September 2015 Tisha Maraj, CMP, Sales Marketing Manager Reactive Leads Worked Company/Person Event Source Action Next Step /Outcome 53rd Wing Holiday Party website Call/email No Availability Bride is still gathering info for Kaitlyne Booth Wedding website Call/email her 2017 wedding University of West FL Seminar website Call/email No Availability Black Thursday Expo Chamber Call/proposal Booked Event FORMAL PROPOSALS ISSUED ECCC Projected Aramark F&B Number of Company Event Dates Comments New/Repeat Accom Req Revenue Value Attendees International Event Professionals Seminar 9/28 - $700 New yes n/a 75 Expo4Seniors Expo 3/23/2016 $4,000 New Yes n/a 300 Black Thursday Expo 11/26-28/15 $8,000 New no n/a 800 Military Comptrollers Conference 4/16/2016 $2,000 Repeat no $1,000.00 250 Total ECCC Projected Revenue $ 14,700.00 3  Sales Marketing Report September 2015 Tisha Maraj, CMP, Sales Marketing Manager Leads Generated to Partners Total Room Company Event Nights Site Inspections Tours Provided Company/person