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Okaloosa County BOCC — May 29, 2014 — reading text
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Machine-extracted text — 01-Agenda Packet.pdf
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1.a
Attachment: I.b. Package for minutes May 8th (2871 : I.b. Package for minutes May 8th)
Packet Pg. 104
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Attachment: I.b. Package for minutes May 8th (2871 : I.b. Package for minutes May 8th)
Packet Pg. 105
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Attachment: I.b. Package for minutes May 8th (2871 : I.b. Package for minutes May 8th)
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Attachment: I.b. Package for minutes May 8th (2871 : I.b. Package for minutes May 8th)
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Attachment: I.b. Package for minutes May 8th (2871 : I.b. Package for minutes May 8th)
Packet Pg. 108
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Attachment: I.b. Package for minutes May 8th (2871 : I.b. Package for minutes May 8th)
Packet Pg. 109
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Attachment: I.b. Package for minutes May 8th (2871 : I.b. Package for minutes May 8th)
Packet Pg. 110
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Attachment: I.b. Package for minutes May 8th (2871 : I.b. Package for minutes May 8th)
Packet Pg. 111
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Attachment: I.b. Package for minutes May 8th (2871 : I.b. Package for minutes May 8th)
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Attachment: I.b. Package for minutes May 8th (2871 : I.b. Package for minutes May 8th)
2.a
Tourist Development Council Meeting: 05/29/14 02:00 PM
1540 Miracle Strip Parkway Department: Tourist Development Council
Fort Walton Beach, FL 32548 Category: Report
Prepared By: Aida Wilkinson
SCHEDULED Initiator: Aida Wilkinson
Sponsors:
TDC ITEM (ID # 2870) DOC ID: 2870
April Month End Lodging Reports from Smith Travel
Research
Updated: 5/27/2014 4:25 PM by Aida Wilkinson Page 1
Packet Pg. 113
2.a.a
ADR 2004-2013
Attachment: II.a. April Month End Lodging Reports (2870 : April Month End Lodging
Emerald Coast Lodging
Average Annual Daily Hotel Lodging Rate 2004 -2013
$150
$130 $117.48 $119.87 $122.13
$117.40
$113.04
$106.63 $109.91 $106.15
$110
$97.00
$89.62
$90
$70
$50
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
Source: Smith Travel Research, Inc. Republication or Other Re-Use of this Data
without the express written permission of STR is strictly prohibited.
Packet Pg. 114
2.a.a
AVERAGE DAILY RATE
Attachment: II.a. April Month End Lodging Reports (2870 : April Month End Lodging
Room revenue divided by rooms sold, displayed as the average rental rate for a single room.
$250.00 Emerald Coast Average Daily Hotel Lodging Rate
$230.00
$210.00
$190.00
$170.00
$150.00 $126.51
$130.00
$117.62
$110.00
$83.66
$90.00 $76.69
$70.00
$50.00
$30.00
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2010 $71.93 $77.30 $110.14 $120.62 $128.40 $157.45 $147.47 $113.41 $102.78 $93.78 $77.43 $73.12
2011 $72.53 $75.67 $113.41 $124.73 $133.68 $163.26 $171.81 $128.14 $108.94 $102.81 $82.93 $78.59
2012 $74.09 $78.97 $122.63 $134.92 $144.46 $175.64 $182.75 $139.44 $112.62 $107.88 $84.78 $80.21
2013 $77.21 $80.89 $129.99 $133.54 $145.91 $178.07 $189.08 $142.25 $115.38 $107.60 $86.35 $79.34
2014 $76.69 $83.66 $117.62 $126.51
Source: Smith Travel Research, Inc. Republication or Other Re-Use of this Data
without the express written permission of STR is strictly prohibited.
Packet Pg. 115
OCCUPANCY 2.a.a
Occupancy is a percentage of rooms occupied.
Emerald Coast Hotel Lodging Occupancy
Attachment: II.a. April Month End Lodging Reports (2870 : April Month End Lodging
100% January - December
90%
80%
70% 65.00%
60%
50% 60.70%
40% 46.10%
30%
31.22%
20%
10%
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec YTD*
2010 30.20% 40.10% 52.80% 57.10% 53.20% 65.30% 64.70% 48.60% 43.30% 41.60% 32.30% 27.90% 46.43%
2011 28.86% 43.14% 58.10% 59.60% 59.33% 75.38% 80.90% 58.70% 48.93% 46.80% 33.39% 27.61% 52.70%
2012 30.12% 46.41% 64.60% 64.97% 67.65% 80.01% 85.02% 60.26% 49.72% 49.30% 37.42% 29.77% 55.71%
2013 33.10% 46.86% 64.25% 61.50% 68.81% 81.31% 84.02% 63.66% 51.91% 44.31% 36.56% 30.83% 55.65%
2014 31.22% 46.10% 60.70% 65.00%
*YTD = Year to Date
Source: Smith Travel Research, Inc. Republication or Other Re-Use of this Data
without the express written permission of STR is strictly prohibited.
Packet Pg. 116
REVPAR 2.a.a
Room revenue divided by rooms available.
Revenue Per Available Hotel Room
Attachment: II.a. April Month End Lodging Reports (2870 : April Month End Lodging
$170
$130
$90
$82.28
$50 $71.41
$38.56
$23.94
$10
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2010 $21.72 $30.98 $58.13 $68.87 $68.31 $102.89 $95.44 $55.12 $44.52 $39.00 $24.90 $20.38
2011 $20.93 $32.64 $65.90 $74.34 $79.31 $123.06 $138.92 $75.17 $53.31 $48.16 $27.69 $21.70
2012 $22.32 $29.13 $79.22 $87.65 $97.73 $140.53 $155.37 $84.03 $56.00 $53.14 $31.73 $23.88
2013 $25.56 $37.91 $83.52 $82.13 $100.41 $144.78 $158.86 $90.56 $59.90 $47.68 $31.56 $24.46
2014 $23.94 $38.56 $71.41 $82.28
Source: Smith Travel Research, Inc. Republication or Other Re-Use of this Data
without the express written permission of STR is strictly prohibited.
Packet Pg. 117
2.b
Tourist Development Council Meeting: 05/29/14 02:00 PM
1540 Miracle Strip Parkway Department: Tourist Development Council
Fort Walton Beach, FL 32548 Category: Report
Prepared By: Aida Wilkinson
SCHEDULED Initiator: Aida Wilkinson
Sponsors:
TDC ITEM (ID # 2872) DOC ID: 2872
Film Commission Monthly Report – April
Updated: 5/27/2014 4:43 PM by Aida Wilkinson Page 1
Packet Pg. 118
2.b.a
Packet Pg. 119
Attachment: II.b. Film Report (2872 : Film Commission Monthly Report – April)
2.c
Tourist Development Council Meeting: 05/29/14 02:00 PM
1540 Miracle Strip Parkway Department: Tourist Development Council
Fort Walton Beach, FL 32548 Category: Report
Prepared By: Aida Wilkinson
SCHEDULED Initiator: Aida Wilkinson
Sponsors:
TDC ITEM (ID # 2873) DOC ID: