Okaloosa County BOCC — May 29, 2014

Tourist Development Council 1540 Miracle Strip Parkway Fort Walton Beach, FL 32548 Regular Meeting http://www.okaloosafl.com ~ Agenda ~ Thursday, May 29, 2014 2:00 PM Emerald Coast Convention Center Council Members & Staff Dale E. Peterson Chairman Thomas Rice Vice-Chairman Thom Gossom Owner, Best Gurl, Inc. - Mktg & Comm. Firm Joe Guidry Manager, Ramada Plaza Beach & RV Resorts Rachel Joyce General Manager, Hampton Inn Honorable Kelly Windes Commissioner District 5 Honorable Tuffy Dixon City of Destin Representative Honorable Charles Rigdon City of FWB Representative Ed Schroeder Director, Tourist Development Department Lynn Hoshihara TDD Attorney Greg Stewart TDD Attorney Pledge of Allegiance and Welcome (Dale Peterson - Chairman) Public Comments Related to Current Agenda (Dale Peterson) Councilmember's Minute Councilmember's Minute - Gaetz letter I. Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale Peterson) a. Tourist Development Council - Regular Meeting - Apr 24, 2014 2:00 PM b. Tourist Development Council - Budget Meeting - May 8, 2014 9:00 AM b.1. Package for minutes May 8th II. Director's Update (Ed Schroeder) a. April Month End Lodging Reports from Smith Travel Research b. Film Commission Monthly Report – April c. Destin Chamber Quarterly Report – January - March d. Fort Walton Beach Chamber Quarterly Report – January - March Tourist Development Council Page 1 Printed 5/27/2014 Regular Meeting Agenda May 29, 2014 III. Financial Update (Charlotte Dunworth) a. March Month End Tax Revenue Reports from Okaloosa Tax Collector b. May Financial Update IV. Convention Center Update (Bill Leaman) a. Bayview Plaza Grand Opening Update V. Marketing Update (Kendra Nixon) a. Visit Florida InState Magazine Advertising b. Food Traveler Magazine Advertising c. FY 2014-15 Strategic Marketing Plan (Peter Mayer) – Presentation VI. Old Business (Dale Peterson) VII. New Business (Dale Peterson) a. Okaloosa Island Dune Walkovers Grant & Transfer from Reserve b. FY 2014-15 Budget Proposal to County Administrator c. TDT Reserves Policy d. Genesis Task Order 2 – 4th, 5th, & 6th Beach Park Developments VIII. Next TDC Meeting (Dale Peterson) a. Thursday June 26, 2014, 2:00 p.m. Emerald Coast Convention Center (Tentative) IX. Public Comment (3 minutes each) X. Adjourn Tourist Development Council Page 2 Printed 5/27/2014  Tourist Development Council Meeting: 05/29/14 02:00 PM 1540 Miracle Strip Parkway Department: Tourist Development Council Fort Walton Beach, FL 32548 Category: Information Prepared By: Aida Wilkinson SCHEDULED Initiator: Aida Wilkinson Sponsors: TDC ITEM (ID # 2884) DOC ID: 2884 Councilmember's Minute - Gaetz letter Updated: 5/27/2014 5:22 PM by Aida Wilkinson Page 1 Packet Pg. 3  a Packet Pg. 4 Attachment: Councilmember's Minute - Gaetz letter (2884 : Councilmember's Minute - Gaetz letter)  a Packet Pg. 5 Attachment: Councilmember's Minute - Gaetz letter (2884 : Councilmember's Minute - Gaetz letter)  1.a Okaloosa County Tourist Development Department 1540 Miracle Strip Parkway Ft. Walton Beach, FL 32548 Minutes Acceptance: Minutes of Apr 24, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale Regular Meeting http://www.okaloosafl.com ~ Minutes Amended~ Thursday, April 24, 2014 2:00 PM Emerald Coast Convention Center Tourist Development Council Members Attendee Name Title Status Arrived Departed Chairman, Dale E. Peterson Present - - Dale E. Peterson Vacations Vice-Chairman, Present Thomas Rice - - Magnolia Grill Rachel Joyce Hampton Inn FWB Present - - Daniel Empson Harry T’s Restaurant Present - - Thom Gossom Best Gurl, Inc. Present - - Joe Guidry Ramada Plaza Resort Present - - Tuffy Dixon Destin Councilman Present - - Charles Rigdon FWB Councilman Present - - Kelly Windes Commissioner District 5 Present - - Ed Schroeder TDD Director Present - - Lynn Hoshihara TDD Attorney Present - - Chairman Dale Peterson called the meeting to order at 2:00 p.m. with the Pledge of Allegiance. Public Comments Related to Current Agenda The chairman opened the floor to public comments related to the current agenda. David Sherry/Condo Alliance of Okaloosa Island shared his concern with the MSBU repeal item, stating once again that it would deplete already insufficient hurricane recovery fund and take money used to preserve our beaches. Mr. Sherry brought two new items before the TDC: 1) The extension to the inter-local agreement between the City and the County for same beach restoration recently passed by the Destin City Council obligates the TDC to pay another $354,277 for monitoring same Holiday Isle beach project. 2) Regarding the Tourist Development Department Memorandum data on Page 99 of the meeting packet, Mr. Sherry commented that the figures greatly overstate the Holiday Isle/MSBU contribution for this project ($4.3M), money collected by the MSBU to date. Okaloosa County Tourist Development Department Page 1 of 12 April 24, 2014 Packet Pg. 6  1.a Mr. Sherry recommended the TDC vote No to the MSBU repeal. Minutes Acceptance: Minutes of Apr 24, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale Matt Walbargus/Association Manager-Holiday Isle Improvement Association commented that when the Commissioners passed the MSBU, they agreed to repeal it when they could. He also stated that there are 1900 members paying the MSBU tax, so if another beach restoration is needed, the community will support another MSBU. Mr. Walbargus would appreciate the TDC rescinding the tax, if economically feasible. Ron Johnston/Holiday Isle Association member added that in addition to paying the MSBU tax, he paid a special homeowners tax in 2010 for emergency beach restoration and had understood some of the assessment money would be refunded. Therefore, he felt the MSBU tax had served its purpose and should be repealed. Mr. Johnston also commented that the TDC would have more money today if the Holiday Isle Association members had not brought legal action. Commissioner Dave Parisot/Shalimar, FL commented that he didn’t hear anyone in past meetings say “tax me, tax me” and said that past discussions of the commissioners included a priority sequence for expending funds – 1st priority was Okaloosa Island beach restoration, 2nd priority was Annuity Imposed Penny for beach restoration, and following that, if needed, the MSBU funds. He further stated the priority for Destin was to be the Bed Tax Penny, followed by the MSBU. In reference to the previous statement by Mr. Sherry regarding the wrong figures on Page 99, Commissioner Parisot stated that there is only one MSBU and clarified that Mr. Schroeder reported the actual MSBU funds that were paid into the County for each year paid, further stating that following the January 2014 Board of Commissioners Meeting, all funds paid into MSBU by Okaloosa Island residents and businesses were refunded. He stated that the FY2013-2014 data reports funds paid only by Destin’s remaining portion of the MSBU. Commissioner Parisot also addressed Mr. Sherry’s concern about the cost to have another hurricane destroy our beaches and added that the Destin beaches are termed “Engineered Beaches” which gives them much higher priority for funding from FEMA, but beaches on Okaloosa Island are not Engineered Beaches. Rebecca Sherry/Condo Alliance of Okaloosa Island corrected four statements previously mentioned. 1) In reference to Commissioner Parisot’s statement regarding funds paid, Ms. Sherry stated the correct litigation funds paid was $1M from ad valorem taxes from Okaloosa County and $200K paid from TDC funds. Okaloosa County Tourist Development Department Page 2 of 12 April 24, 2014 Packet Pg. 7  1.a 2) In reference to Commissioner Parisot’s statement that no one said “tax me,” Ms. Sherry stated that for four years the Holiday Isle folks said in annual meetings to “tax me and tax Minutes Acceptance: Minutes of Apr 24, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale my neighbors.” 3) Ms. Sherry also stated that $2.1M is remaining, clarifying that $4.3M started going into the MSBU funds, but as two areas in Destin and Okaloosa Island were removed, the money had to be returned with interest per state statute. 4) In reference to Mr. Johnston’s statement that Okaloosa Islanders and Destin people had their MSBU money refunded, she stated that it was due to them not receiving the project. Ms. Sherry further added three reasons why the TDC should oppose repeal of the MSBU: 1) Holiday Isle owners advocated for the MSBU and called it fair and equitable, and now changed their minds and want refunds. 2) The additional $354,277 project monitoring costs to be paid from the First Penny TDC collections mentioned by Mr. Sherry is not new, but in fact was discussed at the City of Destin’s Council 2012 meeting and stated all related costs are to be reimbursed by the TDC. 3) This expense can easily be paid by the City of Destin without TDC or County action. No Holiday Isle owner attended the BCC meetings to request a refund or placed a request on the Destin City Council agenda. Councilmember’s Minute (Dale Peterson- Chairman) Mr. Peterson continued by noting this item has been added to the agenda for anyone to have the opportunity to speak about things not previously discussed. He provided this time to ask if any member has concerns not mentioned in past meetings and the only question was asked by Thom Gossom, Owner/Best Gurl, Inc., in regards to receiving the meeting packet several days ahead of the meeting to allow time for reviewing. I. Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale Peterson- Chairman) Motion to Approve March 27, 2014 TDC Meeting Minutes Which Included the Amended Version RESULT: MOTION APPROVED [UNANIMOUS] MOVER: Rice SECONDER: Empson AYES: Gossom, Guidry, Rigdon, Windes, Peterson, Dixon, Joyce Okaloosa County Tourist Development Department Page 3 of 12 April 24, 2014 Packet Pg. 8  1.a II. Director’s Update (Ed Schroeder) a. Introduction of new Marine Economic & Tourist Development Resource Minutes Acceptance: Minutes of Apr 24, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale Coordinator Ed Schroeder, TDD Director, asked Jim Trifilio to introduce TDD’s new employee, Anthony Austermann, hired to work on the artificial reef system and developing/increasing focus on eco-tourism and nature-based tourism. b. March Month End Lodging Reports from Smith Travel Research Mr. Schroeder reminded the TDC that these reports in the packet are just hotel data activity within the district. c. UWF NWF Bed Tax Analysis As Mr. Schroeder reviewed the Northwest Florida Bed Tax report, he explained that this is the most recent data for January 2014. He is expecting February’s report by the end of this month. d. RESTORE Act Update Mr. Schroeder reported that there is no new update on this item, but stated it is essential for the TDC to submit tourism-related projects and invited the TDC to submit project ideas for the TDD to research and present for TDC determination. e. Chart of Authorized Uses of TDT Funds Mr. Schroeder stated that this report is provided due to a request at the last meeting, adding that the chart describes how each penny can be used and lines up with the financial report. Mr. Peterson asked if this report is based on the County Ordinance. Mr. Schroeder confirmed that it is. III. Financial Status Update (Charlotte Dunworth) a. February Month End Tax Revenue Reports from the Okaloosa County Tax Collector Ms. Dunworth asked if there were any questions regarding the Okaloosa County Tax Collector reports submitted and there were no questions at this time. b. April Financial Update Ms. Dunworth reported that based on year-to-date receipts, our revenues are on track to generate about $13.4M this year, which is 11 ½ % more than budgeted on tax collection. Okaloosa County Tourist Development Department Page 4 of 12 April 24, 2014 Packet Pg. 9  1.a Regarding the Third and Fifth Percentage report, Ms. Dunworth commented on the line item for the Ad Agency and the In-House Strategic Marketing Plans and stated the Minutes Acceptance: Minutes of Apr 24, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale amended budgets do not equal the adopted budgets due to an error in her formula, which she will correct before this report is presented to the BCC on May 6th for their quarterly update. Joe Guidry asked Ms. Dunworth if $13.4M is forecasting a downturn. Ms Dunworth correctly stated she is forecasting an increase based on the budget-to-actual comparison and not what was collected in 2013. She further explained that this revpar information is only a benchmark for this year and is based on the tax collector’s reports. Mr. Schroeder asked Mr. Peterson if the revpar information was of interest to him. Mr. Peterson replied that he is interested in this information. Ms. Joyce agreed that revpar info gives the true story of comparisons. Commissioner Windes asked each speaker to state the specific page number of the item discussed in the meeting for ease of following along. Ms. Dunworth continued with reporting on the Expenditure Transaction Analysis data and stated this is provided to assist the TDC in identifying possibly unauthorized expenditures. Mr. Peterson asked Ms. Dunworth if we have insurance on the Welcome Center and Emerald Coast Convention Center facilities. She replied that she has contacted Risk Management requesting the backup detail for how those figures are arrived at in the budget. Thom Gossom added that he did not see anything in the report that related to lifeguards and safety issues discussed in previous meetings. Mr. Peterson stated that data on lifeguards is in the Second Penny section of this report. He explained the Destin Fire District was given $500K for lifeguards and they are required to give exact accounting of spending this money based on the State statutes. He further stated that the County received $500K for lifeguards and will verify if the money was actually spent on lifeguards and if they have used all of it. Motion to Approve Financial Update as Provided RESULT: MOTION APPROVED [UNANIMOUS] MOVER: Rice SECONDER: Empson, Rigdon AYES: Gossom, Guidry, Windes, Peterson, Dixon, Joyce Okaloosa County Tourist Development Department Page 5 of 12 April 24, 2014 Packet Pg. 10  1.a IV. Convention Center Update (Bill Leaman) a. Bayview Plaza Grand Opening Update. Minutes Acceptance: Minutes of Apr 24, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale Bill Leaman announced that there will be a grand opening of the Bayview Plaza on Monday, June 9, 5pm – 9pm and invitations are extended to out of town/potential customers and local/potential customers, as well as extending invitations to the Chambers and local businesses. Mr. Leaman added that there will be a trade show, entertainment, banquet area, and an area to educate clients and famtour members of the overall complex. b. Porte Cochere Update Mr. Leaman reported that architectural drawings and bid spec construction documents are available of the Porte Cochere. He stated that the old Genesis contract is due to close in the upcoming BOCC meeting and a task order issued for final bid specs by the time this project is completed. He will be requesting permission to bid on the approved Porte Cochere. V. Marketing Update (Kendra Moore-Nixon) a. Industry Partner Strategic Marketing Plan Follow up Kendra Moore-Nixon announced exciting news about the progress of the promotional marketing ads. A follow-up industry partner meeting will be scheduled in May. Ms. Moore-Nixon will send an email when a date for the follow up meeting is determined. b. Ad Agency Last Minute Deals – Peter Mayer TO 136 Kendra Moore-Nixon informed the TDC about a task order generated to the BCC for an opportunity to advertise in the Visit Florida Meeting magazine, targeting meeting planners, and also some Google online keyword advertising targeting people who are booking their summer travel. c. Agency Update (Peter Mayer) - Presentation National Travel and Tourism Week 2014. May 3 – 11 Ellen Kempner continued with a discussion about the “ #emeraldcoasting ad “ and how it extends out to the group and meeting audience (samples are included in the packet). Michelle Clarke reported on the progress of the social media advertisement, specifically “Instagram launch” on EmeraldCoastFLA, and provided some results of the posts from the viewers using #emeraldcoasting. She also included information on the top “Facebook” posts in April. Ms. Clarke shared some social results: Twitter followers – approx. 5,000, Instagram followers – 216, Facebook followers – 453. Okaloosa County Tourist Development Department Page 6 of 12 April 24, 2014 Packet Pg. 11  1.a Ms. Kempner added that she and Ms. Clarke would be available after the meeting to help anyone with the Instagram tutorial. Minutes Acceptance: Minutes of Apr 24, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale Ms. Kempner, working with the CVB, listed some of the highlights of promoting why tourism matters to the Emerald Coast community. • Provide public relations support to leverage importance of tourism’s impact to the Emerald Coast community. • Spotlight a variety of Emerald Coast tourism employees who positively represent the tourism industry. - Ms. Kempner added she would send TDC board members an updated Emerald Coast post today and requested a quick response on nomination of co-workers who exemplify the best of tourism in our community. - The Peter Mayer Agency and CVB would make a selection and profile them through social media. - A social media scavenger hunt was created to raise awareness of National Travel and Tourism Week and reinforce #emeraldcoasting. Several winners selected will receive a #emeraldcoasting t-shirt. A sample recording of a TV commercial ad running for the summer was heard and several sample magazine and online ads are included in the meeting packet. Ms. Kempner concluded with listing the future items in progress: Television shoot – actual viewing of commercials Strategic Marketing plan for next fiscal year May Social Media calendar National Tourism Week Opening of Bayview Plaza at Convention Center Flagler Award entries Branded “#emeraldcoasting” collateral pieces Press Kit Ongoing Visitor Profile Research April’s Emerald Coast Post Summer Facebook Sweepstakes VI. Old Business (Dale Peterson) No discussion. VII. New Business (Dale Peterson) a. Western Destin Beach Restoration MSBU Ordinance Repeal Mr. Schroeder reported on the research of the impact of the MSBU rescission (or rescinding) and provided a copy of the Tourist Development Department Memorandum referencing the MSBU Ordinance Repeal (Tab 7, Page 99 in packet). He further Okaloosa County Tourist Development Department Page 7 of 12 April 24, 2014 Packet Pg. 12  1.a explained the payments out of the MSBU would come from First Penny (referring to Financial Report in Tab 3) and stated the assumption of the MSBU into next year’s Minutes Acceptance: Minutes of Apr 24, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale budget would take the place of the some or all of the capital improvements listed or it would have to be taken from reserves. Mr. Schroeder stated if the Ordinance (Page 100) introduced to the County Commission next week is passed, it would establish a resolution to address the repealing of assessment at the public hearing of the following board meeting and would not repeal or remove the actual collection of the MSBU tax. He encouraged (the members) to attend the board meeting. Mr. Peterson asked if a repeal of the MSBU on the beach would set a precedence for other MSBU’s in the Counties being repealed. Mr. Peterson also asked if eliminating some capital improvement projects will deplete beach restoration reserves within three to four years. He is concerned where the money is coming from and how this affects tourism. Commissioner Windes asked Mr. Schroeder if it was possible to leverage the anticipated reserves in a bond issue. Mr. Schroeder asked Mr. Trifilio if he had experience in this area and he responded with reference to the First Penny that nothing can be bonded because it had already been pledged against the Western Destin note, unless trying to refinance. Commissioner Windes stated this Penny can only be used for beach restoration and Mr. Trifilio confirmed this is the way the present Ordinance is written. Commissioner Windes asked Lynn Hoshihara, TDD Attorney, if the Ordinances were rearranged, would there be a substantial gain if transferring money from the First Penny to another Penny, adding his concern about depletion of the reserves. Ms. Hoshihara responded by stating the current Pennies would need to be re-written and suggested to think of categorizing these expenses into more than one Penny. Commissioner Windes asked Ms. Hoshihara to research this matter and she agreed. Ms. Dunworth addressed Commissioner Windes’ concerns relating to Mr. Peterson’s previous comment about the depletion of reserves in “three to four years” by explaining the budget report in more detail. She added if the current level of budgeted capital expenditures is funded from reserves, the reserves would be depleted. Ms. Hoshihara, referring to the TDC Ordinance, stated the first Three Pennies can be used for beach restoration. Rachel Joyce, General Manager/Hampton Inn, commented that reallocating the funds would negatively affect other items and moving funds around would not change the total of budgeted items. Mr. Gossom questioned the BCC in regards to previously asking them to research this issue and provide a recommendation on whether or not this is feasible and what the TDC is being asked to vote on today. Mr. Peterson responded by stating no vote is needed today, but the TDC is supposed to look at tourism and recommend to the BCC what is realistic. Okaloosa County Tourist Development Department Page 8 of 12 April 24, 2014 Packet Pg. 13  1.a Mr. Gossom expressed a concern and asked why to forgive this loan. Commissioner Windes explained the history of the Commission’s reasoning in this matter. Mr. Minutes Acceptance: Minutes of Apr 24, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale Gossom asked if a vote to send a recommendation is needed or is attendance at the public hearings required. Ms. Joyce stated it is an obligation to send a recommendation to the Board. Honorable Windes suggested getting through the budget workshops first and then make a recommendation to the Board. Further discussion on the budget and reserves issues continued, which resulted in determining the schedule of future workshops and meetings in order to be prepared to address these concerns and present to the Board. b. Strategic Marketing Plan Revisions Ms. Dunworth announced two proposed changes to the Strategic Marketing Plan: 1) Terminology changed from “last minute deals” to “promotional reserve” to more accurately define the purpose of those funds, as well as to align approval authority with existing County policy; and 2) Combined the In-House Marketing Plan, the Ad Agency, and Strategic Marketing Plan into one document for ease of reference and to permit the promotional reserves category to be used by the Ad Agency or In-House (memorandum and examples are included in this meeting packet). Motion to Approve the Two Strategic Marketing Plan Revisions as Provided RESULT: MOTION APPROVED [UNANIMOUS] MOVER: Joyce SECONDER: Rice AYES: Empson, Gossom, Guidry, Rigdon, Windes, Peterson, Dixon c. Tourism Week Proclamation Mr. Peterson read the Proclamation Recognizing May 3-11, 2014 as Okaloosa County Tourism Week document and asked for a motion to recommend issuing this Proclamation to the Board of County Commissioners. Motion to Approve Tourism Week Proclamation as Provided RESULT: MOTION APPROVED [UNANIMOUS] MOVER: Rigdon SECONDER: Rice AYES: Empson, Gossom, Guidry, Windes, Peterson, Dixon, Joyce Okaloosa County Tourist Development Department Page 9 of 12 April 24, 2014 Packet Pg. 14  1.a d. National Marine Fisheries Resolution Honorable Windes read and explained the National Marine Fisheries Resolution. Mr. Minutes Acceptance: Minutes of Apr 24, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale Peterson asked for a motion to adopt this resolution. Motion to Adopt National Marine Fisheries Resolution as Provided RESULT: MOTION APPROVED [UNANIMOUS] MOVER: Dixon SECONDER: Guidry AYES: Empson, Gossom, Rigdon, Windes, Rice, Peterson, Joyce e. Other Marketing Activities: Stand-up Paddle Board Competition (Kendra Moore-Nixon) Ms. Moore-Nixon explained the information on this event was just received yesterday, but felt it was a great advertising opportunity for this area. She mentioned the low volume of tourists is usually in August and suggested advertising this event will boost this area, as this competition event is scheduled on August 16th. Mr. Schroeder asked permission to include funding from the In-House Marketing Plan promotional reserves not to exceed $6,000.00. Motion to Approve Funding From Promotional Reserves Marketing Plan for the Stand-up Paddle Board Competition Ad Not To Exceed $6,000 RESULT: MOTION APPROVED [UNANIMOUS] MOVER: Rice SECONDER: Joyce AYES: Empson, Gossom, Guidry, Rigdon, Windes, Peterson, Dixon VIII. Next TDC Meeting (Dale Peterson) a. Budget Discussion: Thursday May 8, 2014, 9:00 a.m. @ Emerald Coast Convention Center (tentative) Mr. Peterson asked that attendees be prepared to discuss reserves, policies and budget. Ms. Dunworth presented a brief overview of the information that will be discussed in this meeting and stated she would distribute this information to this Council via email tomorrow. Mr. Rice requested including details on the Fifth Penny items that are vague, i.e., the Chamber of Commerce line item. b. Regular Meeting - Thursday, May 29, 2014, 2:00pm, Emerald Coast Convention Center (tentative) Okaloosa County Tourist Development Department Page 10 of 12 April 24, 2014 Packet Pg. 15  1.a IX. Public Comment (3 minute each) Minutes Acceptance: Minutes of Apr 24, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale David Sherry stated his concerns about the timeframe of the meetings scheduled for voting on the resolution before May 8th and asked Ms. Hoshihara for clarification. Mr. Sherry further commented about the news of the Destin Fire District budget shortage and possible requests for funds. He stated he was glad voting on the resolution would be addressed before it goes before the County. Commissioner Windes added that when more is known about the reserves situation in the First Three Pennies, then they will know what proportion could bonded and would have more certainty before the meeting. Rebecca Sherry commented on the previous statement from Mr. Gossom regarding considering repeal of the MSBU. She stated that the repeal was mentioned years ago to appease opponents. The two groups in Destin and Okaloosa Islanders that got out of the MSBU did so by getting out of the project. She added that the repeal was never mentioned for the Holiday Isle owners because they advocated for the MSBU from inception and now changed their minds after money has been spent. In conclusion, Ms. Sherry states that she stands by her position that they owe the bill, not TDC. Mr. Schroeder announced that Joanna Larson of the Emerald Coast Convention Center is leaving due to her husband’s job transfer, adding that she has done so much for us and will greatly be missed. Mr. Gossom expressed a concern about the meeting dates and the direction the repeal is going, advising that we make sure our integrity is intact. X. Adjourn Mr. Peterson adjourned the meeting at 3:53 p.m. RESULT: MOTION APPROVED [UNANIMOUS] MOVER: Rice SECONDER: Gossom AYES: Empson, Guidry, Rigdon, Windes, Dixon, Peterson, Joyce Okaloosa County Tourist Development Department Page 11 of 12 April 24, 2014 Packet Pg. 16  1.a Minutes Acceptance: Minutes of Apr 24, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale APPROVED: APPROVED: By: By: Name: Dale E. Peterson Name: Ed Schroeder Title: Chairman Title: Director, Tourist Development Dept. Date: Date: Okaloosa County Tourist Development Department Page 12 of 12 April 24, 2014 Packet Pg. 17  1.b Okaloosa County Tourist Development Department 1540 Miracle Strip Parkway Ft. Walton Beach, FL 32548 Minutes Acceptance: Minutes of May 8, 2014 9:00 AM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale Budget Meeting http://www.okaloosafl.com ~ Minutes ~ Thursday, May 8, 2014 9:00 AM Emerald Coast Convention Center Council Members & Staff Attendee Name Title Status Arrived Departed Chairman, Dale E. Peterson Present - - Dale E. Peterson Vacations Vice-Chairman, Present Thomas Rice - - Magnolia Grill Rachel Joyce Hampton Inn FWB Present - - Daniel Empson Harry T’s Restaurant Resigned - - Thom Gossom Best Gurl, Inc. Present - - Joe Guidry Ramada Plaza Resort Present - - Tuffy Dixon Destin Councilman Present - - Charles Rigdon FWB Councilman Present - - Kelly Windes Commissioner District 5 Present - - Ed Schroeder TDD Director Present - - Lynn Hoshihara TDD Attorney Present - - Chairman Dale Peterson called the meeting to order at 9:00 a.m. with the Pledge of Allegiance. Public Comments Related to Current Agenda Rebecca Sherry/Condo Alliance of Okaloosa Island (Ms. Sherry referred to a newspaper article from last year’s Northwest Florida Daily News poll, which expressed dissatisfaction with Okaloosa County over past TDC scandal.) Ms. Sherry thanked the TDC members for their service and thoughtful discussions in past meetings. Regarding today’s budget items, Ms. Sherry asked the TDC to consider ending the $20K historically given annually to the Greater Fort Walton Beach Chamber of Commerce and to the Destin Chamber of Commerce. She stated these private organizations promote businesses of their members and do not promote county businesses, in general, or the businesses that pay into the TDC tax. She added they receive public funds and are given a pass with compliance to Florida Sunshine Laws. Ms. Sherry stated she believes private organizations like the Chamber of Commerce should not be given public money. However, if they receive public money, she said they should be required to abide by the Florida Okaloosa County Tourist Development Department Page 1 of 10 May 8, 2014 Packet Pg. 18  1.b Sunshine Law. Ms. Sherry questioned whether these private organizations deserve $20K each of public money. Minutes Acceptance: Minutes of May 8, 2014 9:00 AM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale David Sherry/Condo Alliance of Okaloosa Island David Sherry addressed the Councilmembers with a concern as to why the Destin Fire Control District item is on the Agenda. Mr. Sherry commented on a Destin Law newspaper article from April stating the Destin Fire District requested $306K from Okaloosa County and the Destin Fire Board Chairman believed the TDC should pay some of the bill because of the services they provide for tourists. Mr. Sherry commented the tourist service arguments that apply to the Destin Fire District also apply to the Okaloosa Island Fire District, but also pointed out the Destin Fire District wants to raise their millage rate. Ed Schroeder/Director, Tourist Development Department Ed Schroeder addressed a concern mentioned by Mr. Sherry and said the Destin Fire Control District funding is for lifeguards for Destin beaches and has very little to do with fire control. Mr. Schroeder continued by acknowledging the importance of this budget meeting and stated the Council’s feedback will be used to do the final crafting on budget submission which will be entered into the County system on May 15. Once the budget goes to the County system, it is consolidated with all other departments and then each Director will meet individually with the County Administrator to defend their budget. Mr. Schroeder further explained the next step in the process is to review possible changes or additions from the County Administrator and then return to the County Administrator in June with the final budget. Mr. Schroeder expressed the possibility of reporting on the final look of the budget at the TDC meeting in May and stated it will go back to the County Administrator in July, and the Board of County Commissioners in August. I. FY15 Budget Meeting (Dale Peterson- Chairman) a. Horizons – Dr. Julie McNabb/CEO Horizons provides services for children and adults with intellectual, developmental and other disabilities throughout Okaloosa, Walton and Santa Rosa counties. Dr. Julie McNabb gave an overview of the services provided by Horizons (informational pamphlet and scope of work letter included in packet) and listed many benefits to the community, which includes cleaning the parks, rest areas and access ways. Dr. McNabb stated Horizons developed a contract with Okaloosa County in 1986 for $109K to find work for people with disabilities, but in 2009 the contract amount was reduced to $84K due to changes in the scope and responsibilities. In 2013, she requested an increase in the contract amount to clean parks seven days a week and clean other locations two times per week for $129K. Dr. McNabb stated the County met with Horizons to submit a new scope of work by October 1st and requested $138,549. Okaloosa County Tourist Development Department Page 2 of 10 May 8, 2014 Packet Pg. 19  1.b Some members of the TDC asked how this rate was determined and Dr. McNabb stated it is based on direct labor charges, non-direct labor charges, supplies, equipment, labor Minutes Acceptance: Minutes of May 8, 2014 9:00 AM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale management, payroll costs, proportional rate of health insurance, chemicals, paper products, and any supplies needed to maintain parks, contingency of 5% for general liabilities, as well as general administrative costs. Commissioner Windes asked about the use of revenue earned beyond the expenses and Dr. McNabb replied it is used in supporting Horizons’ mission and their not-for-profit programs. In response to a question asked regarding Horizons’ accountability and reconciliation, she stated the County is invoiced monthly for work performed. Dr. McNabb asked that if issues or problems occur, please report to Horizons with the date, time, and location for correcting these immediately. Mr. Rice asked Dr. McNabb whom she directly reports to and she replied John Hofstad or James Puckett at Public Works. b. Destin Chamber of Commerce – Shane Moody/President & CEO Shane Moody distributed copies of the Destin 2014 Visitor’s Guide & Membership Directory, a detailed report outlining the activities of the Destin Area Chamber, Contract Section 1-Scope of Services, statistic reports, and a copy of the Chamber’s Accounting Procedures (included in the packet). Mr. Moody explained how the Destin Chamber’s efforts promote tourism and gave an overview of their website and membership benefits. Rachel Joyce asked if anyone provided the Destin Chamber with a report of the direct bookings through the website. Mr. Moody stated no report is available, but he assured her the numbers are good due to accommodation members’ continued annual purchase of those banner ads. Mr. Rice asked Mr. Moody if the Destin Chamber did not receive the $20K, what would go away in the relationship with the TDD. Mr. Moody replied that probably the data share would go away, but it would not change the relationship. Mr. Rice asked about the average membership cost with the Destin Chamber and Mr. Moody stated the average membership cost is in the $260 range and he listed the costs of other memberships available. He added their membership budget is approximately $230K and the total budget, including the $20K from TDC, is approximately $590K. Mr. Rice asked if the Destin Chamber recommends non-members to those inquiring and Mr. Moody responded their policy is to recommend Destin Chamber members only. Ms. Joyce asked if events take place outside the local area and Mr. Moody stated all events are local but published electronically on several websites. c. Okaloosa County Public Safety – Dino Villani Mr. Schroeder reported the staff members from the Parks & Recreation and Public Safety Departments could not attend due to their prior commitment in dealing with last week’s storms. Okaloosa County Tourist Development Department Page 3 of 10 May 8, 2014 Packet Pg. 20  1.b d. Film Commission – Gail Morgan Gail Morgan reported on the Film Commission budget for 2013 and 2014 (documentation Minutes Acceptance: Minutes of May 8, 2014 9:00 AM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale is included in packet on Page 9, under 5th Cent, first item, Consulting) and further explained reasoning for requesting a budget increase from $66,500 to $146,400, which includes improving the Film Commission website, replenishing inventory, adding new collateral, professional memberships, travel to increase exposure (trade shows/film festivals), and advertising publications. Ms. Morgan stated the requested increase and the Film Commission budget would definitely result in an increase in the economic impact for Okaloosa County. Much discussion continued regarding the financial breakdown of the Film Commission budget amounts and categories. Mr. Peterson and Ms. Joyce asked if the Film Commission reports website hits (interests) and requested a description of the leads. Ms. Morgan stated this report had been forwarded to Mr. Schroeder and is included with the invoice, but she did not bring a report to the meeting. Ms. Morgan further listed some of the events advertised within the Film Commission and reported that the economic impact is a very positive benefit from supporting the Film Commission’s efforts. Thom Gossom commented the Film Commission is a growing market and supported an increase for Ms. Morgan’s efforts. Thomas Rice asked if there are any Film Commission group interns and Ms. Morgan explained why there are no interns and a limited staff. Commissioner Windes cautioned those going before the Board of County Commissioners to bring their best show to sell this program. Ms Morgan stated she has been working on a presentation for May 20th that will showcase the people affected by this. Mr. Schroeder asked if the TDC is open to approaching Escambia, Walton, and Santa Rosa counties to see if the title “Northwest Florida Film Commission” could apply to them, as well, and these counties share the cost and build a well-funded program that covers where the talent exists. Ms. Joyce, Commissioner Windes, Mr. Rice, and Mr. Peterson would consider Mr. Schroeder’s request. Ms. Morgan expressed concerns with presenting this to each County Commission in that it could be time-consuming for them, but stated it would be something to explore. Mr. Schroeder stated he would approach these counties with the idea of sharing the cost of this program under the Northwest Florida Film Commission title and would provide a report to the TDC. e. Greater Fort Walton Beach Chamber of Commerce – Ted Corcoran Ted Corcoran reported on the Fort Walton Beach Chamber of Commerce (FWBCC) background, mission, and efforts within the community. The Chamber began campaigning for the bed tax starting in 1980. Mr. Corcoran’s presentation included an article from 1996 – “Isle Plan Reactions Mixed” and demonstrated how local businesses are showcased. Mr. Corcoran explained how the FWBCC promotes the TDC with branding the Emerald Coast, Fort Walton Beach, Okaloosa Island and listed several projects and events the Chamber promotes to drive bed tax into the area. Mr. Corcoran Okaloosa County Tourist Development Department Page 4 of 10 May 8, 2014 Packet Pg. 21  1.b explained the value the FWBCC provides to the TDD and presented an overview of what advertising and support costs the Chamber. Minutes Acceptance: Minutes of May 8, 2014 9:00 AM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale Ms. Joyce asked if the Chamber reports online responses and Mr. Corcoran stated he could provide such a report upon request. Mr. Rice asked about cost of membership and Mr. Corcoran provided information on the costs of different memberships, stating the average cost is $295. Mr. Dixon commented that whatever amount Destin Chamber of Commerce is receiving, Fort Walton Beach Chamber of Commerce should receive the same amount. Mr. Rice asked Mr. Corcoran if the FWBCC did not receive any money, what would go away in the relationship with the TDD. Mr. Corcoran replied that it would not change the relationship and they would still promote the community. Mr. Rice asked how many members are in the FWBCC and Mr. Corcoran replied there are 1,031 paid members and 1,800 active members. Commissioner Windes commented that both Chamber presenters stated a very good case for continuing support from the TDC and he recommended an increase. Mr. Rice asked how the Sunshine Law relates to the Chambers receiving this money. Mr. Moody, President & CEO of the Destin Chamber, responded to Mr. Rice’s question and explained the process, provided detailed information of the “open records law,” and stated it is not incumbent upon the organizations that receive the funds. Motion to call the question to fund the Chambers at $30K each annually. RESULT: MOTION APPROVED [7-1] MOVER: Guidry SECONDER: Dixon AYES: Gossom, Rigdon, Windes, Peterson, Joyce NAYES: Rice Motion to Approve an Annual Budget Funding Increase to $30K each for the Greater Fort Walton Beach Chamber of Commerce and the Destin Chamber of Commerce. RESULT: MOTION APPROVED [7-1] MOVER: Guidry SECONDER: Dixon AYES: Gossom, Rigdon, Windes, Peterson, Joyce NAYES: Rice Okaloosa County Tourist Development Department Page 5 of 10 May 8, 2014 Packet Pg. 22  1.b Mr. Rice was concerned the Chambers do not offer non-members any benefits and do not abide by the Sunshine Laws. We are paying them money for them to subsidize their Minutes Acceptance: Minutes of May 8, 2014 9:00 AM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale organizations. They each stated there would be no change in their relationship to the TDC if they received no funding. He added we should hold the Chambers to the same standards as special event applicants. Further discussion included comments from Mr. Dixon and Ms. Joyce. Ms. Joyce was concerned if the investment would generate heads in beds, and needed more info on advertising special events. Mr. Peterson stated the Chambers support us. f. Budget Discussion – Charlotte Dunworth Charlotte Dunworth reviewed the budget financials and listed some areas requiring discussion: - current revenue amount for next year and operating expenses - three new positions and reclassification requests for existing positions - non-operating expenses - TDC reserve policy - 5-year capital expenses - 5-year capital improvements - strategic marketing plan First Penny – Mr. Dixon asked if health insurance increases are included in the budget and Ms. Dunworth responded this info will be reported in Gary Real’s report. Mr. Dixon asked if the TDC repays for beach cleaning and Lynn Hoshihara stated the TDD funds include beach cleaning. Second Penny – Ms. Dunworth explained the Second Penny is primarily for operation of research and the visitors center, and includes a three month operating reserve. Mr. Dixon asked if a contract amount is included for providing lifeguards and Ms. Hoshihara said it is included. Third Penny – Ms. Dunworth stated there are currently four divisions combined into two departments for ease of accounting, and highlighted funding for promotional activities. Mr. Guidry questioned why training and education figures dropped. Mr. Schroeder explained this is what was asked for and added it does not include further education for him. Fourth Penny – Ms. Dunworth commented the Fourth Penny is restricted to capital improvements and disaster related repairs and future capital improvement projects. Fifth Penny – This includes the Chambers of Commerce funding. Regarding promotional expenses, Mr. Peterson suggested listing the Film Commission and the TDC travel Okaloosa County Tourist Development Department Page 6 of 10 May 8, 2014 Packet Pg. 23  1.b expenses separately. Commissioner Windes recommended listing the fisheries as habitat sustainability. There is a 900K operating reserve and $1M for promotional activities. Minutes Acceptance: Minutes of May 8, 2014 9:00 AM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale The current Operating Reserve amount is $3.3M and Ms. Dunworth recommended an increase using a percentage of the annual marketing plan instead of a flat dollar amount. Mr. Schroeder suggested three or four months of operating funds would be adequate. Mr. Dixon recommended increasing Operating Reserves to 35% and to include the information in the Ordinance. Motion to Approve Increasing the Operating Reserves Budget from 25% to 35%. RESULT: MOTION APPROVED [UNANIMOUS] MOVER: Dixon SECONDER: Rigdon AYES: Gossom, Guidry, Windes, Peterson, Dixon, Joyce Mr. Peterson asked Jim Trifilio to lead a discussion on the budget for Beach Restoration reserves. Mr. Schroeder recommended spreading the cost to three pennies. Ms. Dunworth stated the TDC does not have a beach restoration reserves policy and could use the full cash balance in the first and third pennies for beach restoration reserves, approximately $10M. Ms. Hoshihara confirmed Florida Statutes do not say which penny the Beach Restoration reserves should come from. Mr. Trifilio added you can never have enough money for beach restoration. State and Federal funds may or may not become available following a hurricane. We would need to restore 3 miles of beach on Okaloosa Island and 6 miles in Destin. Mr. Schroeder said $500K spread across 3 pennies per year might be sufficient annually to build up to a level of $14M. Motion to Approve Budgeting $500K Per Year To Build Up Beach Restoration Reserves to a Level of $14M. RESULT: MOTION APPROVED [UNANIMOUS] MOVER: Dixon SECONDER: Rice AYES: Gossom, Guidry, Rigdon, Windes, Peterson, Joyce Commissioner Windes stated it is of the utmost importance to have East Pass dredging in the event of a catastrophic beach event and the East Pass is in dire need of help. The East Pass is right behind the beaches in our order of an economic engine and having the Pass operable. So, he added it is of the utmost importance to keep that reserve there, and it is at just about the right amount. The Army Corps of Engineers is going to help a little. The City could help and the County could help and that would mostly do it. Jim Trifilio agreed the amount needed would be about $2.5M. Commissioner Windes said in a catastrophic beach event you might need that money to go to a restoration project too. Okaloosa County Tourist Development Department Page 7 of 10 May 8, 2014 Packet Pg. 24  1.b It’s really not just in one individual pot. He said we should keep that money, but with the lack of Federal assistance in recent years it may come down to where it is up to us. So, it Minutes Acceptance: Minutes of May 8, 2014 9:00 AM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale is a big deal for the whole County because of the tax base it maintains and saves. Mr. Dixon agreed, stating the beaches are our economic engine. He added he would like to have some data of how many boats come in and out of the East Pass as it is very much utilized. Commissioner Windes said $2M in our coffers should be enough and that surely we could get other entities in a bad situation to help us out. He recommended we keep $2M in reserves for the East Pass dredging. Motion to Retain $2M in Reserves for the East Pass Dredging. RESULT: MOTION APPROVED [UNANIMOUS] MOVER: Windes SECONDER: Dixon AYES: Gossom, Guidry, Rigdon, Windes, Peterson, Joyce g. Risk Mgmt Cost Allocation – Gary Real Gary Real gave an overview of the different cost allocations for county insurance policies. Mr. Real distributed a copy of the breakdown of the allocations. The deductible on property insurance is generally $50K, so Mr. Peterson expressed his concern on including enough if a disaster occurs. Mr. Schroeder stated $2M is in reserves for the cost of insuring the Convention Center and Visitors Center buildings from damages. Motion to Decrease the Tourist Development Annual Insurance Reserves Amount to $1.5M. RESULT: MOTION APPROVED [UNANIMOUS] MOVER: Windes SECONDER: Rigdon AYES: Gossom, Guidry, Rice, Peterson, Joyce, Dixon h. Cost Allocation Plan – Gary Stanford Gary Stanford reported on the purpose of preparing the Okaloosa County Cost Allocation Plan (CAP), stating its primary purpose is to identify the appropriate division and department indirect costs incurred in a given Fiscal Year. Mr. Stanford identified several steps involved in preparing the CAP. He explained that the indirect costs are those costs incurred by County departments that benefit other County departments and listed several examples. i. Destin Fire Control District – Joe D’Agostino Mr. D’Agostino distributed a copy of his presentation and reported on the current coverage system, average statistics of beach activities, programs, and hiring. He stated the Destin Fire Control District needs the TDC’s support. Mr. D’Agostino requested the TDC include $597,320 in the 2014/2015 budget. Okaloosa County Tourist Development Department Page 8 of 10 May 8, 2014 Packet Pg. 25  1.b Motion to Allocate $597,320 in the Budget for the Destin Fire Control District Minutes Acceptance: Minutes of May 8, 2014 9:00 AM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale RESULT: MOTION APPROVED [UNANIMOUS] MOVER: Rice SECONDER: Dixon AYES: Gossom, Guidry, Peterson, Joyce, Windes, Rigdon j. Reserve Policy Discussion – Charlotte Dunworth Ms. Dunworth advised there is $150K in the 3rd penny and $1M in the 5th penny tentatively allocated to promotional reserve. Mr. Schroeder advised this is an adequate not to exceed amount. Motion to Approve 25% of the Promotional Budget for Reserves. RESULT: MOTION APPROVED [UNANIMOUS] MOVER: Rice SECONDER: Joyce AYES: Gossom, Peterson, Guidry, Rigdon, Dixon, Windes Other funding (museums, Sheriff) are not included in the budget at this time as those are not permissible uses. Mr. Schroeder advised the Sheriff’s request to the County will include $350K to augment the police force between spring break and summer. Ms. Hoshihara said the TDC cannot pay for general law enforcement services, but just those used for beach law enforcement services if approved by the TDC Council. The TDC Ordinance would first have to be amended to allow for the use of TDC funds for law enforcement services. II. Public Comment David Sherry commented that he is concerned whether or not the Chambers are on the list mentioned by Rachel. He had a hard time seeing how either Chamber can be approved for more than a $20K special event. As a private business, would you be willing to pay more than your membership costs you? It is easy to spend public money, it seems. If you look at it, you are going to give the Destin Chamber a $10K raise they didn’t even ask for. At that point, it goes from being a membership to a sponsorship. Okaloosa County Tourist Development Department Page 9 of 10 May 8, 2014 Packet Pg. 26  1.b III. Adjourn Minutes Acceptance: Minutes of May 8, 2014 9:00 AM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale Chairman Peterson adjourned the meeting at 1:32 p.m. APPROVED: APPROVED: By: By: Name: Dale E. Peterson Name: Ed Schroeder Title: Chairman Title: Director, Tourist Development Dept. Date: Date: Okaloosa County Tourist Development Department Page 10 of 10 May 8, 2014 Packet Pg. 27  Tourist Development Council Meeting: 05/29/14 02:00 PM 1540 Miracle Strip Parkway Department: Tourist Development Council Fort Walton Beach, FL 32548 Category: Information Prepared By: Aida Wilkinson SCHEDULED Initiator: Aida Wilkinson Sponsors: TDC ITEM (ID # 2871) DOC ID: 2871 I.b. Package for minutes May 8th Updated: 5/27/2014 4:39 PM by Aida Wilkinson Page 1 Packet Pg. 28  1.a Packet Pg. 29 Attachment: I.b. Package for minutes May 8th (2871 : I.b. Package for minutes May 8th)  1.a Packet Pg. 30 Attachment: I.b. Package for minutes May 8th (2871 : I.b. Package for minutes May 8th)  1.a Packet Pg. 31 Attachment: I.b. Package for minutes May 8th (2871 : I.b. Package for minutes May 8th)  1.a Packet Pg. 32 Attachment: I.b. Package for minutes May 8th (2871 : I.b. Package for minutes May 8th)  1.a Packet Pg. 33 Attachment: I.b. Package for minutes May 8th (2871 : I.b. 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Package for minutes May 8th)  2.a Tourist Development Council Meeting: 05/29/14 02:00 PM 1540 Miracle Strip Parkway Department: Tourist Development Council Fort Walton Beach, FL 32548 Category: Report Prepared By: Aida Wilkinson SCHEDULED Initiator: Aida Wilkinson Sponsors: TDC ITEM (ID # 2870) DOC ID: 2870 April Month End Lodging Reports from Smith Travel Research Updated: 5/27/2014 4:25 PM by Aida Wilkinson Page 1 Packet Pg. 113  2.a.a ADR 2004-2013 Attachment: II.a. April Month End Lodging Reports (2870 : April Month End Lodging Emerald Coast Lodging Average Annual Daily Hotel Lodging Rate 2004 -2013 $150 $130 $117.48 $119.87 $122.13 $117.40 $113.04 $106.63 $109.91 $106.15 $110 $97.00 $89.62 $90 $70 $50 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 Source: Smith Travel Research, Inc. Republication or Other Re-Use of this Data without the express written permission of STR is strictly prohibited. Packet Pg. 114  2.a.a AVERAGE DAILY RATE Attachment: II.a. April Month End Lodging Reports (2870 : April Month End Lodging Room revenue divided by rooms sold, displayed as the average rental rate for a single room. $250.00 Emerald Coast Average Daily Hotel Lodging Rate $230.00 $210.00 $190.00 $170.00 $150.00 $126.51 $130.00 $117.62 $110.00 $83.66 $90.00 $76.69 $70.00 $50.00 $30.00 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2010 $71.93 $77.30 $110.14 $120.62 $128.40 $157.45 $147.47 $113.41 $102.78 $93.78 $77.43 $73.12 2011 $72.53 $75.67 $113.41 $124.73 $133.68 $163.26 $171.81 $128.14 $108.94 $102.81 $82.93 $78.59 2012 $74.09 $78.97 $122.63 $134.92 $144.46 $175.64 $182.75 $139.44 $112.62 $107.88 $84.78 $80.21 2013 $77.21 $80.89 $129.99 $133.54 $145.91 $178.07 $189.08 $142.25 $115.38 $107.60 $86.35 $79.34 2014 $76.69 $83.66 $117.62 $126.51 Source: Smith Travel Research, Inc. Republication or Other Re-Use of this Data without the express written permission of STR is strictly prohibited. Packet Pg. 115  OCCUPANCY 2.a.a Occupancy is a percentage of rooms occupied. Emerald Coast Hotel Lodging Occupancy Attachment: II.a. April Month End Lodging Reports (2870 : April Month End Lodging 100% January - December 90% 80% 70% 65.00% 60% 50% 60.70% 40% 46.10% 30% 31.22% 20% 10% Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec YTD* 2010 30.20% 40.10% 52.80% 57.10% 53.20% 65.30% 64.70% 48.60% 43.30% 41.60% 32.30% 27.90% 46.43% 2011 28.86% 43.14% 58.10% 59.60% 59.33% 75.38% 80.90% 58.70% 48.93% 46.80% 33.39% 27.61% 52.70% 2012 30.12% 46.41% 64.60% 64.97% 67.65% 80.01% 85.02% 60.26% 49.72% 49.30% 37.42% 29.77% 55.71% 2013 33.10% 46.86% 64.25% 61.50% 68.81% 81.31% 84.02% 63.66% 51.91% 44.31% 36.56% 30.83% 55.65% 2014 31.22% 46.10% 60.70% 65.00% *YTD = Year to Date Source: Smith Travel Research, Inc. Republication or Other Re-Use of this Data without the express written permission of STR is strictly prohibited. Packet Pg. 116  REVPAR 2.a.a Room revenue divided by rooms available. Revenue Per Available Hotel Room Attachment: II.a. April Month End Lodging Reports (2870 : April Month End Lodging $170 $130 $90 $82.28 $50 $71.41 $38.56 $23.94 $10 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2010 $21.72 $30.98 $58.13 $68.87 $68.31 $102.89 $95.44 $55.12 $44.52 $39.00 $24.90 $20.38 2011 $20.93 $32.64 $65.90 $74.34 $79.31 $123.06 $138.92 $75.17 $53.31 $48.16 $27.69 $21.70 2012 $22.32 $29.13 $79.22 $87.65 $97.73 $140.53 $155.37 $84.03 $56.00 $53.14 $31.73 $23.88 2013 $25.56 $37.91 $83.52 $82.13 $100.41 $144.78 $158.86 $90.56 $59.90 $47.68 $31.56 $24.46 2014 $23.94 $38.56 $71.41 $82.28 Source: Smith Travel Research, Inc. Republication or Other Re-Use of this Data without the express written permission of STR is strictly prohibited. Packet Pg. 117  2.b Tourist Development Council Meeting: 05/29/14 02:00 PM 1540 Miracle Strip Parkway Department: Tourist Development Council Fort Walton Beach, FL 32548 Category: Report Prepared By: Aida Wilkinson SCHEDULED Initiator: Aida Wilkinson Sponsors: TDC ITEM (ID # 2872) DOC ID: 2872 Film Commission Monthly Report – April Updated: 5/27/2014 4:43 PM by Aida Wilkinson Page 1 Packet Pg. 118  2.b.a Packet Pg. 119 Attachment: II.b. Film Report (2872 : Film Commission Monthly Report – April)  2.c Tourist Development Council Meeting: 05/29/14 02:00 PM 1540 Miracle Strip Parkway Department: Tourist Development Council Fort Walton Beach, FL 32548 Category: Report Prepared By: Aida Wilkinson SCHEDULED Initiator: Aida Wilkinson Sponsors: TDC ITEM (ID # 2873) DOC ID: 2873 Destin Chamber Quarterly Report – January - March Updated: 5/27/2014 4:47 PM by Aida Wilkinson Page 1 Packet Pg. 120  2.c.a Packet Pg. 121 Attachment: II.c. Destin Chamber Report (2873 : Destin Chamber Quarterly Report – January - March)  2.c.a Packet Pg. 122 Attachment: II.c. Destin Chamber Report (2873 : Destin Chamber Quarterly Report – January - March)  2.d Tourist Development Council Meeting: 05/29/14 02:00 PM 1540 Miracle Strip Parkway Department: Tourist Development Council Fort Walton Beach, FL 32548 Category: Report Prepared By: Aida Wilkinson SCHEDULED Initiator: Aida Wilkinson Sponsors: TDC ITEM (ID # 2874) DOC ID: 2874 Fort Walton Beach Chamber Quarterly Report – January - March Updated: 5/27/2014 4:48 PM by Aida Wilkinson Page 1 Packet Pg. 123  2.d.a Packet Pg. 124 Attachment: II.d. FWB Chamber Report (2874 : Fort Walton Beach Chamber Quarterly Report – January - March)  2.d.a Packet Pg. 125 Attachment: II.d. FWB Chamber Report (2874 : Fort Walton Beach Chamber Quarterly Report – January - March)  2.d.a Packet Pg. 126 Attachment: II.d. FWB Chamber Report (2874 : Fort Walton Beach Chamber Quarterly Report – January - March)  3.a Tourist Development Council Meeting: 05/29/14 02:00 PM 1540 Miracle Strip Parkway Department: Tourist Development Council Fort Walton Beach, FL 32548 Category: Report Prepared By: Aida Wilkinson SCHEDULED Initiator: Aida Wilkinson Sponsors: TDC ITEM (ID # 2875) DOC ID: 2875 March Month End Tax Revenue Reports from Okaloosa Tax Collector Updated: 5/27/2014 4:51 PM by Aida Wilkinson Page 1 Packet Pg. 127  3.a.a Attachment: III.a. TDT Reports OCTC (Mar 14) (2875 : March Month End Tax Revenue Reports from Okaloosa Tax Collector) Okaloosa County Tax Collector Tourist Development Tax March Tax Revenue Report Fiscal Year 2013-2014 Benjamin F. Anderson Prepared by: Okaloosa County Tax Collector Joshua Allen Director of Field Services Packet Pg. 128  3.a.a Attachment: III.a. TDT Reports OCTC (Mar 14) (2875 : March Month End Tax Revenue Reports from Total Historical TDT Collections and Percentage Breakdown FY 2009 - Current % (+/-) % (+/-) % (+/-) Cum (+/-) Month FY 2009 FY 2010 FY 2011 FY 2012 FY 2013 FY 2014 2011-2012 2012-2013 2013-2014 2013-2014 October $478,148.95 $522,443.42 $521,660.33 $598,158.00 14.49% $609,091.44 1.83% $680,330.93 11.70% 11.70% November $206,354.05 $210,704.19 $213,947.00 $239,511.00 11.95% $259,606.95 8.39% $273,038.26 5.17% 9.75% December $203,215.30 $235,157.23 $217,922.30 $289,595.00 32.89% $288,498.30 -0.38% $291,672.28 1.10% 7.59% January $277,999.51 $285,996.44 $256,775.00 $297,124.03 15.71% $298,995.38 0.63% $332,035.87 11.05% 8.30% February $386,604.93 $376,473.90 $365,490.00 $437,614.00 19.73% $395,790.00 -9.56% $430,183.30 8.69% 8.38% March $755,427.84 $727,272.00 $768,790.00 $1,028,053.00 33.72% $1,118,616.08 8.81% $1,009,474.61 -9.76% 1.55% April $792,139.00 $779,028.05 $847,476.00 $987,462.61 16.52% $905,964.12 -8.25% May $986,600.37 $955,032.36 $1,079,025.00 $1,296,974.20 20.20% $1,264,606.99 -2.50% June $2,091,522.22 $1,730,975.65 $2,290,684.30 $2,755,441.00 20.29% $2,797,225.80 1.52% July $2,245,536.10 $1,483,002.44 $2,749,706.99 $2,755,052.00 0.19% $2,897,646.65 5.18% August $1,169,781.00 $756,365.51 $1,225,204.88 $1,421,408.96 16.01% $1,588,763.04 11.77% September $800,409.00 $700,746.00 $1,028,530.00 $1,067,149.50 3.75% $1,098,414.84 2.93% Total $10,393,738.27 $8,763,197.19 $11,565,211.80 $13,173,543.30 13.91% $13,523,219.59 2.65% $3,016,735.25 Amounts for September 2013 through current reported by the Okaloosa County Tax Collector's Office. All amounts prior to September 2013 reported by the Okaloosa County Clerk of Courts. Page 1 Packet Pg. 129  Total TDT Collections in Thousands $300 $600 $900 $0 $1,200 $1,500 $1,800 $2,100 $2,400 $2,700 $3,000 $3,300 598.2 609.1 Oct FY 2012 680.3 239.5 259.6 Nov 273.0 289.6 288.5 Dec 291.7 297.1 299.0 Jan FY 2003 332.0 437.6 395.8 Feb 430.2 FY 12 1,028.1 1,118.6 Mar FY 13 Month Page 2 Page 2 1,009.5 987.5 FY 14 906.0 Apr FY 2012 - 2014 0.0 1,297.0 1,264.6 May Total Monthly TDT Collections 0.0 2,755.4 2,797.2 Jun 0.0 2,755.1 2,897.6 Jul 0.0 1,421.4 1,588.8 Aug 0.0 1,067.1 1,098.4 Sep 0.0 3.a.a Packet Pg. 130 Attachment: III.a. TDT Reports OCTC (Mar 14) (2875 : March Month End Tax Revenue Reports from  3.a.a Attachment: III.a. TDT Reports OCTC (Mar 14) (2875 : March Month End Tax Revenue Reports from TDT Rental Receipts and Amount Remitted by Rental Type / Tax Area March 2014 Gross Rental Exempt Rental Taxable Rental 5% of Taxable Collection Total Amount Distibution to Tax Collector Rental Type Adjustments Penalty Interest Receipts Receipts Receipts Rental Receipts Allowance Remitted TDD/BCC Commission Condo $11,749,179.84 $841,540.90 $10,907,638.94 $545,381.95 $58.79 $4,048.72 $64.58 ($4,588.31) $544,965.73 $528,616.76 $16,348.97 Hotel / Motel $5,997,349.68 $490,610.05 $5,506,739.63 $275,336.98 $0.00 $0.00 ($955.15) $274,381.83 $266,150.38 $8,231.45 Single Family Dwelling $2,926,211.93 $70,742.25 $2,855,469.68 $142,773.48 $150.00 $0.18 ($772.06) $142,151.60 $137,887.05 $4,264.55 Other $1,050,611.37 $85,024.55 $965,586.82 $48,279.34 $0.00 $0.00 ($303.89) $47,975.45 $46,536.19 $1,439.26 Total $21,723,352.82 $1,487,917.75 $20,235,435.07 $1,011,771.75 $58.79 $4,198.72 $64.76 ($6,619.41) $1,009,474.61 $979,190.38 $30,284.23 Gross Rental Exempt Rental Taxable Rental 5% of Taxable Collection Total Amount Distibution to Tax Collector Tax Area Adjustments Penalty Interest Receipts Receipts Receipts Rental Receipts Allowance Remitted TDD/BCC Commission Destin $14,051,185.46 $694,503.25 $13,356,682.21 $667,834.11 $58.79 $1,389.94 $51.74 ($4,729.43) $664,605.15 $644,667.00 $19,938.15 Okaloosa Island $6,556,599.39 $641,243.94 $5,915,355.45 $295,767.77 $2,808.78 $13.02 ($1,509.75) $297,079.82 $288,167.43 $8,912.39 Fort Walton Beach $1,115,567.97 $152,170.56 $963,397.41 $48,169.87 $0.00 $0.00 ($380.23) $47,789.64 $46,355.95 $1,433.69 Total $21,723,352.82 $1,487,917.75 $20,235,435.07 $1,011,771.75 $58.79 $4,198.72 $64.76 ($6,619.41) $1,009,474.61 $979,190.38 $30,284.23 Page 3 Packet Pg. 131  3.a.a Percentage of Gross Rental, Taxable Rental, and Number of Units Attachment: III.a. TDT Reports OCTC (Mar 14) (2875 : March Month End Tax Revenue Reports from by Rental Type March 2014 Gross Rental Taxable Rental Rental Type % % Number of Units % Receipts Receipts Condo $11,749,179.84 54.09% $10,907,638.94 53.90% 6,225 57.94% Hotel / Motel $5,997,349.68 27.61% $5,506,739.63 27.21% 3,022 28.13% Single Family Dwelling $2,926,211.93 13.47% $2,855,469.68 14.11% 610 5.68% Other $1,050,611.37 4.84% $965,586.82 4.77% 887 8.26% Total $21,723,352.82 100.00% $20,235,435.07 100.00% 10,744 100.00% Gross Rental by Taxable Rental by Number of Units by Rental Type Rental Type Rental Type Other Other Other 4.84% 4.77% 8.26% Single Single Single Family Family Family Dwelling Dwelling Dwelling 13.47% 14.11% 5.68% Condo Condo Condo 54.09% 53.90% Hotel / 57.94% Hotel / Hotel / Motel Motel Motel 28.13% 27.61% 27.21% Page 4 Packet Pg. 132  3.a.a Percentage of Gross Rental, Taxable Rental, and Number of Units Attachment: III.a. TDT Reports OCTC (Mar 14) (2875 : March Month End Tax Revenue Reports from by Tax Area March 2014 Gross Rental Taxable Rental Tax Area % % Number of Units % Receipts Receipts Destin $14,051,185.46 64.68% $13,356,682.21 66.01% 6,434 59.88% Okaloosa Island $6,556,599.39 30.18% $5,915,355.45 29.23% 3,442 32.04% Fort Walton Beach $1,115,567.97 5.14% $963,397.41 4.76% 868 8.08% Total $21,723,352.82 100.00% $20,235,435.07 100.00% 10,744 100.00% Gross Rental by Taxable Rental by Number of Units by Tax Area Tax Area Tax Area Fort Fort Fort Walton Walton Walton Beach Beach Beach 5.14% 4.76% 8.08% Okaloosa Okaloosa Island Island Okaloosa 30.18% 29.23% Island Destin Destin Destin 32.04% 64.68% 66.01% 59.88% Page 5 Packet Pg. 133  3.a.a Year to Date Percentage of Gross Rental Receipts by Rental Type / Tax Area Attachment: III.a. TDT Reports OCTC (Mar 14) (2875 : March Month End Tax Revenue Reports from FY 2014 YEAR TO DATE RENTAL TYPE OCT 2013 NOV 2013 DEC 2013 JAN 2014 FEB 2014 MAR 2014 APR 2014 MAY 2014 JUNE 2014 JULY 2014 AUG 2014 SEPT 2014 GROSS SALES Condo $ 8,308,588.62 3,149,452.93 3,326,087.76 4,415,501.80 5,518,014.66 11,749,179.84 $ 36,466,825.61 Hotel / Motel $ 3,348,581.10 1,885,569.12 1,741,863.00 1,891,012.04 2,705,840.91 5,997,349.68 $ 17,570,215.85 Single Family Dwelling $ 1,659,015.03 422,191.52 831,184.74 598,208.19 562,811.81 2,926,211.93 $ 6,999,623.22 Other $ 1,173,994.87 568,409.91 441,243.91 498,587.48 493,781.76 1,050,611.37 $ 4,226,629.30 Total $ 14,490,179.62 $ 6,025,623.48 $ 6,340,379.41 $ 7,403,309.51 $ 9,280,449.14 $ 21,723,352.82 $ - $ - $ - $ - $ - $ - $ 65,263,293.98 YEAR TO DATE TAX AREA OCT 2013 NOV 2013 DEC 2013 JAN 2014 FEB 2014 MAR 2014 APR 2014 MAY 2014 JUNE 2014 JULY 2014 AUG 2014 SEPT 2014 GROSS SALES Destin $ 9,041,836.21 3,128,561.42 4,035,429.68 4,204,816.97 5,396,131.05 14,051,185.46 $ 39,857,960.79 Okaloosa Island $ 4,782,376.77 2,439,165.73 448,250.98 2,673,998.99 3,376,325.34 6,556,599.39 $ 20,276,717.20 Fort Walton Beach $ 665,966.64 457,896.33 1,856,698.75 524,493.55 507,992.75 1,115,567.97 $ 5,128,615.99 Total $ 14,490,179.62 $ 6,025,623.48 $ 6,340,379.41 $ 7,403,309.51 $ 9,280,449.14 $ 21,723,352.82 $ - $ - $ - $ - $ - $ - $ 65,263,293.98 Year to Date Year to Date Gross Rental by Gross Rental by Rental Type Tax Area Other 6.48% Fort Walton Beach 7.86% Single Family Dwelling 10.73% Okaloosa Island 31.07% Condo 55.88% Destin 61.07% Hotel / Motel 26.92% Page 6 Packet Pg. 134  3.a.a Year to Date Percentage of Taxable Rental Receipts by Rental Type / Tax Area Attachment: III.a. TDT Reports OCTC (Mar 14) (2875 : March Month End Tax Revenue Reports from FY 2014 YEAR TO DATE RENTAL TYPE OCT 2013 NOV 2013 DEC 2013 JAN 2014 FEB 2014 MAR 2014 APR 2014 MAY 2014 JUNE 2014 JULY 2014 AUG 2014 SEPT 2014 TAXABLE RENTAL Condo $ 7,753,638.68 2,767,247.54 2,977,548.25 4,024,762.68 5,139,266.41 10,907,638.94 $ 33,570,102.50 Hotel / Motel $ 3,236,954.32 1,808,528.67 1,683,568.14 1,706,148.98 2,458,408.45 5,506,739.63 $ 16,400,348.19 Single Family Dwelling $ 1,657,382.07 410,716.06 808,135.01 586,909.06 552,954.25 2,855,469.68 $ 6,871,566.13 Other $ 1,005,684.24 500,853.91 368,512.49 364,790.48 485,812.76 965,586.82 $ 3,691,240.70 Total $ 13,653,659.31 $ 5,487,346.18 $ 5,837,763.89 $ 6,682,611.20 $ 8,636,441.87 $ 20,235,435.07 $ - $ - $ - $ - $ - $ - $ 60,533,257.52 YEAR TO DATE TAX AREA OCT 2013 NOV 2013 DEC 2013 JAN 2014 FEB 2014 MAR 2014 APR 2014 MAY 2014 JUNE 2014 JULY 2014 AUG 2014 SEPT 2014 TAXABLE RENTAL Destin $ 8,708,099.23 2,912,346.67 3,793,057.43 3,977,389.80 5,153,970.82 13,356,682.21 $ 37,901,546.16 Okaloosa Island $ 4,414,625.83 2,217,756.25 352,210.39 2,359,525.59 3,019,281.25 963,397.41 $ 13,326,796.72 Fort Walton Beach $ 530,934.25 357,243.26 1,692,496.07 345,695.81 463,189.80 5,915,355.45 $ 9,304,914.64 Total $ 13,653,659.31 $ 5,487,346.18 $ 5,837,763.89 $ 6,682,611.20 $ 8,636,441.87 $ 20,235,435.07 $ - $ - $ - $ - $ - $ - $ 60,533,257.52 Year to Date Year to Date Taxable Rental by Taxable Rental by Rental Type Tax Area Other 6.10% Single Family Dwelling Fort Walton Beach 11.35% 15.37% Condo 55.46% Destin Hotel / Motel Okaloosa Island 62.61% 27.09% 22.02% Page 7 Packet Pg. 135  3.a.a Attachment: III.a. TDT Reports OCTC (Mar 14) (2875 : March Month End Tax Revenue Reports from Total TDT Collections and Percentage Breakdown FY 2014 TOTAL MONTH FIRST % SECOND % THIRD % FOURTH % FIFTH % COLLECTIONS October $ 680,330.93 $ 136,066.19 $ 136,066.19 $ 136,066.19 $ 136,066.19 $ 136,066.19 November $ 273,038.26 $ 54,607.65 $ 54,607.65 $ 54,607.65 $ 54,607.65 $ 54,607.65 December $ 291,672.28 $ 58,334.46 $ 58,334.46 $ 58,334.46 $ 58,334.46 $ 58,334.46 January $ 332,035.87 $ 66,407.17 $ 66,407.17 $ 66,407.17 $ 66,407.17 $ 66,407.17 February $ 430,183.30 $ 86,036.66 $ 86,036.66 $ 86,036.66 $ 86,036.66 $ 86,036.66 March $ 1,009,474.61 $ 201,894.92 $ 201,894.92 $ 201,894.92 $ 201,894.92 $ 201,894.92 April $ - $ - $ - $ - $ - $ - May $ - $ - $ - $ - $ - $ - June $ - $ - $ - $ - $ - $ - July $ - $ - $ - $ - $ - $ - August $ - $ - $ - $ - $ - $ - September $ - $ - $ - $ - $ - $ - Total $ 3,016,735.25 $ 603,347.05 $ 603,347.05 $ 603,347.05 $ 603,347.05 $ 603,347.05 *Percentage breakdown per Okaloosa County Ordinance No. 13-20, Sec. 20-72 (d) Page 8 Packet Pg. 136  3.b Tourist Development Council Meeting: 05/29/14 02:00 PM 1540 Miracle Strip Parkway Department: Tourist Development Council Fort Walton Beach, FL 32548 Category: Update Prepared By: Aida Wilkinson SCHEDULED Initiator: Aida Wilkinson Sponsors: TDC ITEM (ID # 2876) DOC ID: 2876 May Financial Update Updated: 5/27/2014 4:52 PM by Aida Wilkinson Page 1 Packet Pg. 137  3.b.a Financial Update May 2014 FY 2013-14 AMENDED BUDGET: $36,713,969 Financial data as of 05/21/14 The adopted budget of $33,967,750 has been amended during the year to record BP grant funds for marketing, FDEP grant funds for Okaloosa Island dune walkovers, FDOT grant funds for seasonal transit service on Okaloosa Island and Destin, and reserve carryforwards. REVENUE ANALYSIS Attachment: III.b. Financial Update (2876 : May Financial Update) Reserves are the largest component of budgeted revenues because the budget reflects anticipated revenues as well as current cash on hand. Reserves/cash on hand is a budget “placeholder” and represents the accumulation of unspent prior year bed tax dollars; it’s not an actual source of incoming revenues for the year. Tourist development taxes comprise the largest part of actual annual revenue collections. Each percentage is anticipated to generate $2.4M, for a total of $12M in bed taxes. Lodging establishments remit bed tax collections to the tax collector by the 20th of each month for the preceding month. The tax collector reconciles and remits the revenues to the County by the 10th of the following month. Due to the timing of this process, the $3.0M in actual revenue only represents collections through March. Based on year-to-date receipts, tourist development tax revenues are on track to generate $13.3M this year, which is $1.3M or 10.9% more than budgeted. May 22, 2014 Packet Tourist Development Department, Okaloosa County, FL Pg. 138 Financial Update – May 2014 3.b.a EXPENSE ANALYSIS Attachment: III.b. Financial Update (2876 : May Financial Update) Reserves are the largest component of budgeted expenses because budgeted expenses must equal budgeted revenues. The budgeted use/drawdown of reserves is reflected in the amount by which budgeted reserves expenses are less than budgeted reserves revenues: $21M reserve revenue – $15M reserve expenses = $6M budgeted use/drawdown for capital projects. Each percentage of the bed tax is required to be spent in a certain way per County Ordinance. May 22, 2014 Tourist Development Department, Okaloosa County, FL 2 of 6 Packet Pg. 139 Financial Update – May 2014 3.b.a EXPENSES BY LEVEL OF TOURIST DEVELOPMENT TAX RESTRICTION FIRST PERCENTAGE (These permissible uses are intended to be representative, not all-inclusive)  beach park facilities or beach improvements  beach & waterway maintenance, renourishment, restoration, enhancement, access  tourist destination facilities Attachment: III.b. Financial Update (2876 : May Financial Update) SECOND PERCENTAGE (These permissible uses are intended to be representative, not all-inclusive)  visitor services, brochure distribution, communication and research  tourist bureau administration  lifeguard services and protection May 22, 2014 Tourist Development Department, Okaloosa County, FL 3 of 6 Packet Pg. 140 Financial Update – May 2014 3.b.a THIRD PERCENTAGE (These permissible uses are intended to be representative, not all-inclusive)  operations, maintenance, improvement of Visitor Welcome or Information Centers, Convention Center, and Tourist Destination Facilities  promotion of the Convention Center and Tourist Destination Facilities Attachment: III.b. Financial Update (2876 : May Financial Update) FOURTH PERCENTAGE (These permissible uses are intended to be representative, not all-inclusive)  expansion, renovation, reconstruction of the convention center and outdoor venues May 22, 2014 Tourist Development Department, Okaloosa County, FL 4 of 6 Packet Pg. 141 Financial Update – May 2014 3.b.a FIFTH PERCENTAGE (These permissible uses are intended to be representative, not all-inclusive)  tourism promotion STRATEGIC MARKETING PLAN Attachment: III.b. Financial Update (2876 : May Financial Update) RevPAR Revenue per available room (RevPAR) is a widely used performance metric in the lodging industry. RevPar is a measurement for a point in time, so it is most appropriately used when comparing equivalent time periods (e.g. February 2014 to February 2013). However, since year-to-year comparison is not possible until twelve months of data are obtained, it is being presented here to establish benchmarks. RevPar = gross monthly receipts divided by days in month divided by number of units (data taken from Tax Collector’s monthly reports) May 22, 2014 Tourist Development Department, Okaloosa County, FL 5 of 6 Packet Pg. 142 Financial Update – May 2014 3.b.a EXPENDITURE TRANSACTION ANALYSIS Pursuant to Florida Statutes 125.0104(4)(e), “The council shall continuously review expenditures… Expenditures which the council believes to be unauthorized shall be reported to the county governing board and the Department of Revenue”. One of the most comprehensive reports from the County’s accounting system is the Expenditure Transaction Analysis, which lists the fiscal period, date, transaction type, check number, vendor number, vendor name, dollar amount, and description for each tourist development tax expenditure transaction. This report is being provided to assist the TDC in identifying possibly unauthorized expenditures. The following pages provide transaction detail for the month of April 2014. Attachment: III.b. Financial Update (2876 : May Financial Update) May 22, 2014 Tourist Development Department, Okaloosa County, FL 6 of 6 Packet Pg. 143  SUNGARD PENTAMATION, INC. PAGE NUMBER: 1 DATE: 05/21/2014 OKALOOSA COUNTY BOCC AUDIT11 TIME: 18:28:58 EXPENDITURE TRANSACTION ANALYSIS SELECTION CRITERIA: transact.yr=’14’ and transact.period=’7’ and transact.fund=’104’ ACCOUNTING PERIOD: 8/14 FUND − 104 − TOURIST DEVELOPMENT FUND DEPARTMENT − 1151 − 5TH TDT−TOURISM PROMOTION ACCOUNT DATE T/C ENCUMBR REFERENCE VENDOR BUDGET EXPENDITURES ENCUMBRANCES DESCRIPTION 534003 CS−CONSULTING 7 /14 04/03/14 21 V1404467 21200456 GAIL MORGAN 3,166.67 .00 FILM COMMISSION 7 /14 04/11/14 13 −18,432.00 BT−CA−14−20 TOTAL CS−CONSULTING −18,432.00 3,166.67 .00 534018 CS−CHAMBER OF COMMERCE 7 /14 04/17/14 21 1404747 002241 DESTIN AREA CHAM 5,000.00 .00 JAN−MAR2014 7 /14 04/17/14 21 E1404771 002981 FWB CHAMBER OF C 5,000.00 .00 JAN−MAR2014 TOTAL CS−CHAMBER OF COMMERCE .00 10,000.00 .00 534500 CS−PERSONNEL 7 /14 04/03/14 21 1404452 21101150 LANDRUM STAFFING 904.40 .00 NIXON 3/15/14 7 /14 04/03/14 21 1404452 21101150 LANDRUM STAFFING 921.36 .00 NIXON 3/22/14 7 /14 04/17/14 21 1404801 21101150 LANDRUM STAFFING 904.40 .00 NIXON 3/29/14 7 /14 04/23/14 21 1404963 21101150 LANDRUM STAFFING 904.40 .00 NIXON 4/12/14 7 /14 04/23/14 21 1404963 21101150 LANDRUM STAFFING 904.40 .00 NIXON 4/5/14 TOTAL CS−PERSONNEL .00 4,538.96 .00 540002 TRAVEL OUT−OF−COUNTY 7 /14 04/10/14 11 .00 ESTABLISH PER CD 7 /14 04/11/14 13 8,200.00 BT−CA−14−20 TOTAL TRAVEL OUT−OF−COUNTY 8,200.00 .00 .00 540005 TRAVEL LODGING EXPENSES 7 /14 04/10/14 11 .00 ESTABLISH PER CD 7 /14 04/11/14 13 8,200.00 BT−CA−14−20 TOTAL TRAVEL LODGING EXPENSES 8,200.00 .00 .00 542001 POSTAGE/FREIGHT CHARGES 7 /14 04/03/14 21 1404523 008511 U S POSTMASTER 10,000.00 .00 BULK MAIL POSTAGE/TDD 7 /14 04/11/14 13 532.00 BT−CA−14−20 TOTAL POSTAGE/FREIGHT CHARGES 532.00 10,000.00 .00 545990 INSURANCE−OTHER 7 /14 04/07/14 19 BUDGET−5 62.00 GENERAL LIABILITY TOTAL INSURANCE−OTHER .00 62.00 .00 546900 RM−TECHINCAL SUPT SERVICE 7 /14 04/10/14 11 .00 ESTABLISH PER CD 7 /14 04/11/14 13 900.00 BT−CA−14−20 TOTAL RM−TECHINCAL SUPT SERVICE 900.00 .00 .00 548001 PROMOTIONAL ACTIVITIES 7 /14 04/11/14 13 −1,845.00 BT−CA−14−21 Packet Pg. 144 7 /14 05/02/14 19 COR7EB −5,175.00 CORRECT DEPT & ACCTS 7 /14 05/02/14 19 COR7EB −8,941.25 CORRECT DEPT & ACCTS TOTAL PROMOTIONAL ACTIVITIES −1,845.00 −14,116.25 .00 3.b.a RUN DATE 05/21/2014 TIME 18:28:59 SUNGARD PENTAMATION, INC. − FINANCIAL ACCOUNTING Attachment: III.b. Financial Update (2876 : May Financial Update)  SUNGARD PENTAMATION, INC. PAGE NUMBER: 2 DATE: 05/21/2014 OKALOOSA COUNTY BOCC AUDIT11 TIME: 18:28:58 EXPENDITURE TRANSACTION ANALYSIS SELECTION CRITERIA: transact.yr=’14’ and transact.period=’7’ and transact.fund=’104’ ACCOUNTING PERIOD: 8/14 FUND − 104 − TOURIST DEVELOPMENT FUND DEPARTMENT − 1151 − 5TH TDT−TOURISM PROMOTION ACCOUNT DATE T/C ENCUMBR REFERENCE VENDOR BUDGET EXPENDITURES ENCUMBRANCES DESCRIPTION 548001 PROMOTIONAL ACTIVITIES (cont’d) 548003 TRADE SHOW FEES 7 /14 04/10/14 11 .00 ESTABLISH PER CD 7 /14 04/11/14 13 5,000.00 BT−CA−14−21 TOTAL TRADE SHOW FEES 5,000.00 .00 .00 548010 AGENCY BASE SVCS−MONTHLY 7 /14 04/10/14 21 1404656 21300295 PETER A MAYER AD 1,039.81 .00 TRAVEL HARD TOTAL AGENCY BASE SVCS−MONTHLY .00 1,039.81 .00 548011 AGENCY SVCS−OTHER 7 /14 04/10/14 11 .00 ESTABLISH CD 7 /14 04/11/14 13 59,685.00 BT−CA−14−21 7 /14 05/02/14 19 COR7EB 5,175.00 CORRECT DEPT & ACCTS 7 /14 05/02/14 19 COR7EB 8,941.25 CORRECT DEPT & ACCTS 7 /14 05/02/14 19 COR7EB 9,631.25 CORRECT DEPT & ACCTS TOTAL AGENCY SVCS−OTHER 59,685.00 23,747.50 .00 548020 WEBSITE DEV & MAINTENANCE 7 /14 04/11/14 13 9,071.00 BT−CA−14−21 7 /14 04/15/14 21 21400909−01 20900370 REVIVE MEDIA SER .00 −3,051.00 WEBSITE/DATABASE SEO & MA 7 /14 04/17/14 21 1404835 21300295 PETER A MAYER AD 465.35 .00 TO17 WEBSITE TOTAL WEBSITE DEV & MAINTENANCE 9,071.00 465.35 −3,051.00 548040 PUBLIC RELATIONS 7 /14 04/10/14 21 1404656 21300295 PETER A MAYER AD 3.78 .00 TO128DUBS/INTERNET 7 /14 04/11/14 13 −37,497.00 BT−CA−14−21 TOTAL PUBLIC RELATIONS −37,497.00 3.78 .00 548041 RESEARCH 7 /14 04/11/14 13 200.00 BT−CA−14−21 TOTAL RESEARCH 200.00 .00 .00 548042 FALL CAMPAIGN 7 /14 04/11/14 13 266,872.00 BT−CA−14−21 7 /14 04/17/14 21 1404835 21300295 PETER A MAYER AD 8.07 .00 TO115 MEDIA 7 /14 04/17/14 21 1404835 21300295 PETER A MAYER AD 1,733.33 .00 TO59 VISIT FL TOTAL FALL CAMPAIGN 266,872.00 1,741.40 .00 548043 CHRISTMAS CAMPAIGN 7 /14 04/03/14 21 1404487 21300295 PETER A MAYER AD 19.47 .00 TO75EMERALD CHRISTMAS 7 /14 04/03/14 21 1404487 21300295 PETER A MAYER AD 190.43 .00 TO75CHRISTMAS 7 /14 04/03/14 21 1404487 21300295 PETER A MAYER AD 7,170.73 .00 TO75 CHRISTMAS Packet Pg. 145 7 /14 04/03/14 21 1404487 21300295 PETER A MAYER AD 8,478.75 .00 TO93NATIONAL RADIO 7 /14 04/11/14 13 −178,424.00 BT−CA−14−21 TOTAL CHRISTMAS CAMPAIGN −178,424.00 15,859.38 .00 3.b.a RUN DATE 05/21/2014 TIME 18:28:59 SUNGARD PENTAMATION, INC. − FINANCIAL ACCOUNTING Attachment: III.b. Financial Update (2876 : May Financial Update)  SUNGARD PENTAMATION, INC. PAGE NUMBER: 3 DATE: 05/21/2014 OKALOOSA COUNTY BOCC AUDIT11 TIME: 18:28:58 EXPENDITURE TRANSACTION ANALYSIS SELECTION CRITERIA: transact.yr=’14’ and transact.period=’7’ and transact.fund=’104’ ACCOUNTING PERIOD: 8/14 FUND − 104 − TOURIST DEVELOPMENT FUND DEPARTMENT − 1151 − 5TH TDT−TOURISM PROMOTION ACCOUNT DATE T/C ENCUMBR REFERENCE VENDOR BUDGET EXPENDITURES ENCUMBRANCES DESCRIPTION 548043 CHRISTMAS CAMPAIGN (cont’d) 548044 SNOWBIRD CAMPAIGN 7 /14 04/11/14 13 −100,399.00 BT−CA−14−21 7 /14 04/17/14 21 1404835 21300295 PETER A MAYER AD 1.13 .00 TO115 MEDIA TOTAL SNOWBIRD CAMPAIGN −100,399.00 1.13 .00 548045 SPRING CAMPAIGN 7 /14 04/10/14 21 1404656 21300295 PETER A MAYER AD 2,484.00 .00 TO128DUBS/INTERNET 7 /14 04/11/14 13 −200,000.00 BT−CA−14−21 7 /14 04/17/14 21 1404835 21300295 PETER A MAYER AD 366.39 .00 TO115 MEDIA TOTAL SPRING CAMPAIGN −200,000.00 2,850.39 .00 548046 SUMMER CAMPAIGN 7 /14 04/11/14 13 36,549.00 BT−CA−14−21 7 /14 04/23/14 21 1404981 21300295 PETER A MAYER AD 28,280.00 .00 TO113 MEDIA TOTAL SUMMER CAMPAIGN 36,549.00 28,280.00 .00 548047 NON−SEASONAL 7 /14 04/03/14 21 1404487 21300295 PETER A MAYER AD 17,850.00 .00 TO113 2013 LEISURE 7 /14 04/11/14 13 477,388.00 BT−CA−14−21 7 /14 04/17/14 21 1404835 21300295 PETER A MAYER AD 17.35 .00 TO115 MEDIA 7 /14 04/23/14 21 1404981 21300295 PETER A MAYER AD 40,636.90 .00 TO113 MEDIA 7 /14 05/02/14 19 COR7EB 12,500.00 CORRECT DEPT & ACCTS 7 /14 05/02/14 19 COR7EB 7,500.00 CORRECT DEPT & ACCTS TOTAL NON−SEASONAL 477,388.00 78,504.25 .00 548049 BRANDING 7 /14 04/11/14 13 −186,200.00 BT−CA−14−21 7 /14 04/17/14 21 1404835 21300295 PETER A MAYER AD 2,875.00 .00 TO123 BRAND RADIO 7 /14 04/17/14 21 1404835 21300295 PETER A MAYER AD 4,778.75 .00 TO123 BRAND RADIO 7 /14 05/02/14 19 COR7EB −13,656.25 CORRECT DEPT & ACCTS 7 /14 05/02/14 19 COR7EB −3,795.00 CORRECT DEPT & ACCTS 7 /14 05/02/14 19 COR7EB −948.75 CORRECT DEPT & ACCTS TOTAL BRANDING −186,200.00 −10,746.25 .00 548051 CAMPAIGN PRODUCTION 7 /14 04/11/14 13 −209,038.00 BT−CA−14−21 7 /14 04/23/14 21 1404981 21300295 PETER A MAYER AD 27,586.93 .00 TO100 CAMPGN PRODUCT 7 /14 05/02/14 19 COR7EB −9,631.25 CORRECT DEPT & ACCTS TOTAL CAMPAIGN PRODUCTION −209,038.00 17,955.68 .00 548090 PROMOTIONAL RESERVES 7 /14 04/10/14 11 .00 ESTABLISH PER CD Packet Pg. 146 7 /14 04/11/14 13 54,570.00 BT−CA−14−21 TOTAL PROMOTIONAL RESERVES 54,570.00 .00 .00 3.b.a RUN DATE 05/21/2014 TIME 18:28:59 SUNGARD PENTAMATION, INC. − FINANCIAL ACCOUNTING Attachment: III.b. Financial Update (2876 : May Financial Update)  SUNGARD PENTAMATION, INC. PAGE NUMBER: 4 DATE: 05/21/2014 OKALOOSA COUNTY BOCC AUDIT11 TIME: 18:28:58 EXPENDITURE TRANSACTION ANALYSIS SELECTION CRITERIA: transact.yr=’14’ and transact.period=’7’ and transact.fund=’104’ ACCOUNTING PERIOD: 8/14 FUND − 104 − TOURIST DEVELOPMENT FUND DEPARTMENT − 1151 − 5TH TDT−TOURISM PROMOTION ACCOUNT DATE T/C ENCUMBR REFERENCE VENDOR BUDGET EXPENDITURES ENCUMBRANCES DESCRIPTION 549906 BACKGROUND CHECKS 549906 BACKGROUND CHECKS 7 /14 04/10/14 13 50.00 BT−CA−14−19 TOTAL BACKGROUND CHECKS 50.00 .00 .00 552990 OTHER SUPPLIES 7 /14 04/10/14 13 −250.00 BT−CA−14−19 TOTAL OTHER SUPPLIES −250.00 .00 .00 554001 BOOK/PUB/SUB/MEMBERSHIPS 7 /14 04/03/14 21 2014 NBRSHP 21400188 FL RESTAURANT & −400.00 .00 TDD 2014 MBRSHP 7 /14 04/03/14 21 1404424 21400188 FL RESTAURANT & 400.00 .00 TDD 2014 MBRSHP 7 /14 04/03/14 21 2014 NBRSHP 21400188 FL RESTAURANT & 400.00 .00 TDD 2014 MBRSHP 7 /14 04/10/14 13 200.00 BT−CA−14−19 7 /14 04/11/14 13 600.00 BT−CA−14−20 TOTAL BOOK/PUB/SUB/MEMBERSHIPS 800.00 400.00 .00 599090 RESERVE FOR CONTINGENCIES 7 /14 04/11/14 13 4,068.00 BT−CA−14−21 TOTAL RESERVE FOR CONTINGENCIES 4,068.00 .00 .00 TOTAL 5TH TDT−TOURISM PROMOTION .00 173,753.80 −3,051.00 Packet Pg. 147 3.b.a RUN DATE 05/21/2014 TIME 18:28:59 SUNGARD PENTAMATION, INC. − FINANCIAL ACCOUNTING Attachment: III.b. Financial Update (2876 : May Financial Update)  SUNGARD PENTAMATION, INC. PAGE NUMBER: 5 DATE: 05/21/2014 OKALOOSA COUNTY BOCC AUDIT11 TIME: 18:28:58 EXPENDITURE TRANSACTION ANALYSIS SELECTION CRITERIA: transact.yr=’14’ and transact.period=’7’ and transact.fund=’104’ ACCOUNTING PERIOD: 8/14 FUND − 104 − TOURIST DEVELOPMENT FUND DEPARTMENT − 1152 − 2ND TDT−ADMINISTRATION ACCOUNT DATE T/C ENCUMBR REFERENCE VENDOR BUDGET EXPENDITURES ENCUMBRANCES DESCRIPTION 512010 SALARIES/WAGES−FULL−TIME 7 /14 04/02/14 22 12,088.47 PAYROLL CHARGES 7 /14 04/16/14 22 13,985.83 PAYROLL CHARGES TOTAL SALARIES/WAGES−FULL−TIME .00 26,074.30 .00 512020 SALARIES/WAGES−PART−TIME 7 /14 04/02/14 22 914.24 PAYROLL CHARGES 7 /14 04/16/14 22 1,064.59 PAYROLL CHARGES TOTAL SALARIES/WAGES−PART−TIME .00 1,978.83 .00 521000 FICA TAXES 7 /14 04/02/14 22 968.94 PAYROLL CHARGES−FRINGE 7 /14 04/16/14 22 1,125.59 PAYROLL CHARGES−FRINGE TOTAL FICA TAXES .00 2,094.53 .00 522000 RETIREMENT CONTRIBUTIONS 7 /14 04/02/14 22 1,544.18 PAYROLL CHARGES−FRINGE 7 /14 04/16/14 22 1,800.87 PAYROLL CHARGES−FRINGE TOTAL RETIREMENT CONTRIBUTIONS .00 3,345.05 .00 523000 LIFE & HEALTH INSURANCE 7 /14 04/02/14 22 1,450.00 PAYROLL CHARGES−FRINGE 7 /14 04/02/14 22 72.72 PAYROLL CHARGES−FRINGE 7 /14 04/02/14 22 13.86 PAYROLL CHARGES−FRINGE 7 /14 04/02/14 22 13.80 PAYROLL CHARGES−FRINGE 7 /14 04/02/14 22 100.00 PAYROLL CHARGES 7 /14 04/16/14 22 1,450.00 PAYROLL CHARGES−FRINGE 7 /14 04/16/14 22 72.72 PAYROLL CHARGES−FRINGE 7 /14 04/16/14 22 13.86 PAYROLL CHARGES−FRINGE 7 /14 04/16/14 22 13.80 PAYROLL CHARGES−FRINGE 7 /14 04/16/14 22 100.00 PAYROLL CHARGES TOTAL LIFE & HEALTH INSURANCE .00 3,300.76 .00 523012 CONTRA L&H INS (REBATE) 7 /14 04/02/14 19 REBATE −80.00 INSURANCE REBATE ALLOCATI 7 /14 04/16/14 19 REBATE −80.00 INSURANCE REBATE ALLOCATI TOTAL CONTRA L&H INS (REBATE) .00 −160.00 .00 524000 WORKERS’ COMPENSATION 7 /14 04/07/14 19 BUDGET−3 151.00 APRIL 2014 TOTAL WORKERS’ COMPENSATION .00 151.00 .00 531001 PS−ATTORNEY−OTHER 7 /14 04/03/14 21 V1404468 010277 NABORS,GIBLIN & 2,331.33 .00 ZIMMERMAN Packet Pg. 148 7 /14 04/03/14 21 V1404468 010277 NABORS,GIBLIN & 2,644.59 .00 ZIMMERMAN 7 /14 04/17/14 21 V1404819 010277 NABORS,GIBLIN & 8,605.88 .00 TDD 7 /14 04/17/14 21 V1404819 010277 NABORS,GIBLIN & 14,019.74 .00 ZIMMERMAN 3.b.a RUN DATE 05/21/2014 TIME 18:28:59 SUNGARD PENTAMATION, INC. − FINANCIAL ACCOUNTING Attachment: III.b. Financial Update (2876 : May Financial Update)  SUNGARD PENTAMATION, INC. PAGE NUMBER: 6 DATE: 05/21/2014 OKALOOSA COUNTY BOCC AUDIT11 TIME: 18:28:58 EXPENDITURE TRANSACTION ANALYSIS SELECTION CRITERIA: transact.yr=’14’ and transact.period=’7’ and transact.fund=’104’ ACCOUNTING PERIOD: 8/14 FUND − 104 − TOURIST DEVELOPMENT FUND DEPARTMENT − 1152 − 2ND TDT−ADMINISTRATION ACCOUNT DATE T/C ENCUMBR REFERENCE VENDOR BUDGET EXPENDITURES ENCUMBRANCES DESCRIPTION 531001 PS−ATTORNEY−OTHER (cont’d) TOTAL PS−ATTORNEY−OTHER .00 27,601.54 .00 534001 CS−GENERAL FUND ADMIN 7 /14 04/07/14 19 BUDGET−1 33,248.00 GEN FUND ADMINISTRATION TOTAL CS−GENERAL FUND ADMIN .00 33,248.00 .00 534500 CS−PERSONNEL 7 /14 04/03/14 21 V1404451 009350 KELLY SERVICES,I 144.88 .00 DUKES 3/16/14 7 /14 04/03/14 21 V1404451 009350 KELLY SERVICES,I 406.80 .00 THATCHER 3/16/14 7 /14 04/03/14 21 V1404451 009350 KELLY SERVICES,I 632.18 .00 CURTIS 3/16/14 7 /14 04/10/14 21 V1404639 009350 KELLY SERVICES,I 406.80 .00 THATCHER 3/23/14 7 /14 04/17/14 21 V1404799 009350 KELLY SERVICES,I 50.85 .00 THATCHER 3/30/14 7 /14 04/17/14 21 V1404799 009350 KELLY SERVICES,I 69.28 .00 LATIMER 3/30/14 7 /14 04/17/14 21 V1404799 009350 KELLY SERVICES,I 207.84 .00 LISHEFSKI 3/30/14 7 /14 04/17/14 21 1404801 21101150 LANDRUM STAFFING 345.60 .00 HALSEY 3/29/14 7 /14 04/17/14 21 V1404799 009350 KELLY SERVICES,I 666.82 .00 WARDLOW 3/23/14 7 /14 04/23/14 21 1404963 21101150 LANDRUM STAFFING 61.20 .00 HALSEY 4/12/14 7 /14 04/23/14 21 V1404962 009350 KELLY SERVICES,I 311.76 .00 LISHEFSKI 4/6/14 7 /14 04/23/14 21 1404963 21101150 LANDRUM STAFFING 345.60 .00 HALSEY 4/5/14 7 /14 04/23/14 21 V1404962 009350 KELLY SERVICES,I 636.51 .00 WARDLOW 4/6/14 TOTAL CS−PERSONNEL .00 4,286.12 .00 540001 TRAVEL IN−COUNTY 7 /14 04/10/14 13 40.00 BT−CA−14−19 TOTAL TRAVEL IN−COUNTY 40.00 .00 .00 541010 COMMUNICATIONS SERVICE 7 /14 04/03/14 21 1404397 002790 COX COMMUNICATIO 8.50 .00 3/26−4/25/14 − TDD 7 /14 04/03/14 21 1404371 001337 AT&T CORP 366.79 .00 TDD TOTAL COMMUNICATIONS SERVICE .00 375.29 .00 541011 CELLULAR PHONES/PAGERS 7 /14 04/02/14 19 MOBILEDV −10.00 4/3/14 MOBILE DEVICE 7 /14 04/03/14 21 1404540 20900128 VERIZON WIRELESS 320.08 .00 2/8−3/7/14 TDD 7 /14 04/16/14 19 MOBILEDV −10.00 4/17/14 MOBILE DEVICE 7 /14 04/17/14 21 1404890 20900128 VERIZON WIRELESS 238.32 .00 2/24−3/23/14 TDD 7 /14 04/23/14 21 1405017 20900128 VERIZON WIRELESS 320.08 .00 3/8−4/7/14 TDD TOTAL CELLULAR PHONES/PAGERS .00 858.48 .00 542001 POSTAGE/FREIGHT CHARGES 7 /14 04/03/14 21 1404419 000362 FEDERAL EXPRESS 208.52 .00 148498911 TDD TOTAL POSTAGE/FREIGHT CHARGES .00 208.52 .00 Packet Pg. 149 544640 R/L−EQUIPMENT 7 /14 04/03/14 21 1404489 015019 PITNEY BOWES GLO 1,116.00 .00 TDD DEC13−MAR14 TOTAL R/L−EQUIPMENT .00 1,116.00 .00 3.b.a RUN DATE 05/21/2014 TIME 18:29:00 SUNGARD PENTAMATION, INC. − FINANCIAL ACCOUNTING Attachment: III.b. Financial Update (2876 : May Financial Update)  SUNGARD PENTAMATION, INC. PAGE NUMBER: 7 DATE: 05/21/2014 OKALOOSA COUNTY BOCC AUDIT11 TIME: 18:28:58 EXPENDITURE TRANSACTION ANALYSIS SELECTION CRITERIA: transact.yr=’14’ and transact.period=’7’ and transact.fund=’104’ ACCOUNTING PERIOD: 8/14 FUND − 104 − TOURIST DEVELOPMENT FUND DEPARTMENT − 1152 − 2ND TDT−ADMINISTRATION ACCOUNT DATE T/C ENCUMBR REFERENCE VENDOR BUDGET EXPENDITURES ENCUMBRANCES DESCRIPTION 544640 R/L−EQUIPMENT (cont’d) 545990 INSURANCE−OTHER 7 /14 04/07/14 19 BUDGET−5 434.00 GENERAL LIABILITY TOTAL INSURANCE−OTHER .00 434.00 .00 546644 RM−VEHICLES−FLEET 7 /14 04/17/14 19 FLT BILL 803.88 MAR 14 FLEET BILL 7 /14 05/20/14 19 FLT BILL 241.80 APR 14 FLEET BILL TOTAL RM−VEHICLES−FLEET .00 1,045.68 .00 549900 MISCELLANEOUS CHARGES 7 /14 04/03/14 21 V1404410 006052 DON W HOWARD CLE 86.50 .00 1580074 TDD TOTAL MISCELLANEOUS CHARGES .00 86.50 .00 549901 LEGAL ADVERTISING 7 /14 04/10/14 21 1404627 21201551 HALIFAX MEDIA GR 39.20 .00 34635639 TOTAL LEGAL ADVERTISING .00 39.20 .00 549904 JOB LISTING EXPENSES 7 /14 04/10/14 13 1,260.00 BT−CA−14−19 TOTAL JOB LISTING EXPENSES 1,260.00 .00 .00 551001 OFFICE SUPPLIES 7 /14 04/10/14 13 −1,300.00 BT−CA−14−19 TOTAL OFFICE SUPPLIES −1,300.00 .00 .00 552010 FLEET FUEL 7 /14 04/17/14 19 FLT BILL 756.48 MAR 14 FLEET BILL 7 /14 05/20/14 19 FLT BILL 706.99 APR 14 FLEET BILL TOTAL FLEET FUEL .00 1,463.47 .00 554001 BOOK/PUB/SUB/MEMBERSHIPS 7 /14 04/17/14 21 1404823 20800343 HALIFAX MEDIA HO 301.60 .00 S2 WEEKS SUBSCRIPT TOTAL BOOK/PUB/SUB/MEMBERSHIPS .00 301.60 .00 581210 DESTIN FIRE DEPARTMENT 7 /14 04/03/14 21 1404405 010851 DESTIN FIRE CONT 143,247.78 .00 OCT13−FEB14 TOTAL DESTIN FIRE DEPARTMENT .00 143,247.78 .00 591001 BT−GENERAL FUND 7 /14 04/07/14 19 BUDGET−4 45,961.00 APRIL 2014 TOTAL BT−GENERAL FUND .00 45,961.00 .00 Packet Pg. 150 TOTAL 2ND TDT−ADMINISTRATION .00 297,057.65 .00 3.b.a RUN DATE 05/21/2014 TIME 18:29:00 SUNGARD PENTAMATION, INC. − FINANCIAL ACCOUNTING Attachment: III.b. Financial Update (2876 : May Financial Update)  SUNGARD PENTAMATION, INC. PAGE NUMBER: 8 DATE: 05/21/2014 OKALOOSA COUNTY BOCC AUDIT11 TIME: 18:28:58 EXPENDITURE TRANSACTION ANALYSIS SELECTION CRITERIA: transact.yr=’14’ and transact.period=’7’ and transact.fund=’104’ ACCOUNTING PERIOD: 8/14 FUND − 104 − TOURIST DEVELOPMENT FUND DEPARTMENT − 1157 − BP & FCNC COUNCIL FY10 ACCOUNT DATE T/C ENCUMBR REFERENCE VENDOR BUDGET EXPENDITURES ENCUMBRANCES DESCRIPTION 548001 PROMOTIONAL ACTIVITIES 7 /14 04/03/14 21 1404487 21300295 PETER A MAYER AD 1,176.49 .00 TO131NEW PHOTOGRAPHY 7 /14 04/03/14 21 1404487 21300295 PETER A MAYER AD 1,314.91 .00 TO131NEW PHOTOGRAPHY 7 /14 04/03/14 21 1404487 21300295 PETER A MAYER AD 7,273.75 .00 TO131NEW PHOTOGRAPHY 7 /14 04/03/14 21 1404487 21300295 PETER A MAYER AD 39,890.00 .00 TO131NEW PHOTOGRAPHY TOTAL PROMOTIONAL ACTIVITIES .00 49,655.15 .00 TOTAL BP & FCNC COUNCIL FY10 .00 49,655.15 .00 Packet Pg. 151 3.b.a RUN DATE 05/21/2014 TIME 18:29:00 SUNGARD PENTAMATION, INC. − FINANCIAL ACCOUNTING Attachment: III.b. Financial Update (2876 : May Financial Update)  SUNGARD PENTAMATION, INC. PAGE NUMBER: 9 DATE: 05/21/2014 OKALOOSA COUNTY BOCC AUDIT11 TIME: 18:28:58 EXPENDITURE TRANSACTION ANALYSIS SELECTION CRITERIA: transact.yr=’14’ and transact.period=’7’ and transact.fund=’104’ ACCOUNTING PERIOD: 8/14 FUND − 104 − TOURIST DEVELOPMENT FUND DEPARTMENT − 1158 − BP & FCNC COUNCIL FY11 ACCOUNT DATE T/C ENCUMBR REFERENCE VENDOR BUDGET EXPENDITURES ENCUMBRANCES DESCRIPTION 548001 PROMOTIONAL ACTIVITIES 7 /14 04/03/14 21 1404487 21300295 PETER A MAYER AD 62,000.00 .00 TO110SOUTHERN LIVING 7 /14 04/03/14 21 1404487 21300295 PETER A MAYER AD 73,550.00 .00 TO110MEDIA MAX N/W 7 /14 04/10/14 21 1404656 21300295 PETER A MAYER AD 32,525.25 .00 TO110NATIONAL RADIO 7 /14 04/10/14 21 1404656 21300295 PETER A MAYER AD 50,000.00 .00 TO111BP TV MEDIA 7 /14 04/10/14 21 1404656 21300295 PETER A MAYER AD 54,999.00 .00 TO111JAN−SEPT BP 7 /14 04/10/14 21 1404656 21300295 PETER A MAYER AD 63,899.80 .00 TO111BP TV MEDIA 7 /14 04/10/14 21 1404656 21300295 PETER A MAYER AD 340,000.00 .00 TO111BP TV MEDIA 7 /14 04/17/14 21 1404835 21300295 PETER A MAYER AD 96.92 .00 TO115 MEDIA 7 /14 04/17/14 21 1404835 21300295 PETER A MAYER AD 41,225.00 .00 TO112 OKAT JAN−MAR BP 7 /14 04/17/14 21 1404835 21300295 PETER A MAYER AD 149,654.45 .00 TO112 CENTRO BP TOTAL PROMOTIONAL ACTIVITIES .00 867,950.42 .00 TOTAL BP & FCNC COUNCIL FY11 .00 867,950.42 .00 Packet Pg. 152 3.b.a RUN DATE 05/21/2014 TIME 18:29:00 SUNGARD PENTAMATION, INC. − FINANCIAL ACCOUNTING Attachment: III.b. Financial Update (2876 : May Financial Update)  SUNGARD PENTAMATION, INC. PAGE NUMBER: 10 DATE: 05/21/2014 OKALOOSA COUNTY BOCC AUDIT11 TIME: 18:28:58 EXPENDITURE TRANSACTION ANALYSIS SELECTION CRITERIA: transact.yr=’14’ and transact.period=’7’ and transact.fund=’104’ ACCOUNTING PERIOD: 8/14 FUND − 104 − TOURIST DEVELOPMENT FUND DEPARTMENT − 1172 − 3RD TDT−C.C. PROMOTIONS ACCOUNT DATE T/C ENCUMBR REFERENCE VENDOR BUDGET EXPENDITURES ENCUMBRANCES DESCRIPTION 512010 SALARIES/WAGES−FULL−TIME 7 /14 04/02/14 22 6,816.80 PAYROLL CHARGES 7 /14 04/16/14 22 6,816.80 PAYROLL CHARGES TOTAL SALARIES/WAGES−FULL−TIME .00 13,633.60 .00 521000 FICA TAXES 7 /14 04/02/14 22 499.47 PAYROLL CHARGES−FRINGE 7 /14 04/16/14 22 499.47 PAYROLL CHARGES−FRINGE TOTAL FICA TAXES .00 998.94 .00 522000 RETIREMENT CONTRIBUTIONS 7 /14 04/02/14 22 473.77 PAYROLL CHARGES−FRINGE 7 /14 04/16/14 22 473.77 PAYROLL CHARGES−FRINGE TOTAL RETIREMENT CONTRIBUTIONS .00 947.54 .00 523000 LIFE & HEALTH INSURANCE 7 /14 04/02/14 22 1,450.00 PAYROLL CHARGES−FRINGE 7 /14 04/02/14 22 48.48 PAYROLL CHARGES−FRINGE 7 /14 04/02/14 22 9.24 PAYROLL CHARGES−FRINGE 7 /14 04/02/14 22 9.20 PAYROLL CHARGES−FRINGE 7 /14 04/16/14 22 1,450.00 PAYROLL CHARGES−FRINGE 7 /14 04/16/14 22 48.48 PAYROLL CHARGES−FRINGE 7 /14 04/16/14 22 9.24 PAYROLL CHARGES−FRINGE 7 /14 04/16/14 22 9.20 PAYROLL CHARGES−FRINGE TOTAL LIFE & HEALTH INSURANCE .00 3,033.84 .00 523012 CONTRA L&H INS (REBATE) 7 /14 04/02/14 19 REBATE −80.00 INSURANCE REBATE ALLOCATI 7 /14 04/16/14 19 REBATE −80.00 INSURANCE REBATE ALLOCATI TOTAL CONTRA L&H INS (REBATE) .00 −160.00 .00 524000 WORKERS’ COMPENSATION 7 /14 04/07/14 19 BUDGET−3 47.00 APRIL 2014 TOTAL WORKERS’ COMPENSATION .00 47.00 .00 540002 TRAVEL OUT−OF−COUNTY 7 /14 04/03/14 21 1404454 EMP00237 JOANNA LARSON 148.00 .00 MEMPHIS 3/6−10/14 7 /14 04/03/14 21 1404499 012672 SHERRY RUSHING 158.00 .00 MEMPHIS 3/6−10/14 7 /14 04/10/14 21 1404642 EMP00237 JOANNA LARSON 78.00 .00 ALBY/WRNR 3/18−20/14 7 /14 04/17/14 21 1404849 012672 SHERRY RUSHING 196.00 .00 NASHVLE 3/26−31/14 TOTAL TRAVEL OUT−OF−COUNTY .00 580.00 .00 541011 CELLULAR PHONES/PAGERS 7 /14 04/17/14 21 1404890 20900128 VERIZON WIRELESS 80.02 .00 2/24−3/23/14 TDD Packet Pg. 153 TOTAL CELLULAR PHONES/PAGERS .00 80.02 .00 545990 INSURANCE−OTHER 3.b.a RUN DATE 05/21/2014 TIME 18:29:00 SUNGARD PENTAMATION, INC. − FINANCIAL ACCOUNTING Attachment: III.b. Financial Update (2876 : May Financial Update)  SUNGARD PENTAMATION, INC. PAGE NUMBER: 11 DATE: 05/21/2014 OKALOOSA COUNTY BOCC AUDIT11 TIME: 18:28:58 EXPENDITURE TRANSACTION ANALYSIS SELECTION CRITERIA: transact.yr=’14’ and transact.period=’7’ and transact.fund=’104’ ACCOUNTING PERIOD: 8/14 FUND − 104 − TOURIST DEVELOPMENT FUND DEPARTMENT − 1172 − 3RD TDT−C.C. PROMOTIONS ACCOUNT DATE T/C ENCUMBR REFERENCE VENDOR BUDGET EXPENDITURES ENCUMBRANCES DESCRIPTION 545990 INSURANCE−OTHER 7 /14 04/07/14 19 BUDGET−5 60.00 GENERAL LIABILITY TOTAL INSURANCE−OTHER .00 60.00 .00 548001 PROMOTIONAL ACTIVITIES 7 /14 04/10/14 17 21401137−01 21100696 4IMPRINT 1,217.00 1,500 ROAD RUNNER SPORTPA 7 /14 04/11/14 13 15,095.00 BT−CA−14−21 7 /14 04/14/14 17 21401145−01 21100996 STAPLES INC. 2,625.00 WATERPROOF PHONE BAG WITH 7 /14 04/14/14 17 21401145−02 21100996 STAPLES INC. 1,575.00 MULTI−COLOR BEACH BALLS W 7 /14 04/14/14 17 21401145−03 21100996 STAPLES INC. 157.50 FREIGHT −PHONE BAG 7 /14 04/14/14 17 21401145−04 21100996 STAPLES INC. 100.02 FREIGHT− BEACH BALL 7 /14 04/14/14 17 21401145−05 21100996 STAPLES INC. 50.00 ART WORK PHONE BAG TOTAL PROMOTIONAL ACTIVITIES 15,095.00 .00 5,724.52 548002 EVENT PROMOTIONAL ACTIVTY 7 /14 04/08/14 17 21401113−01 000428 HORIZONS OF OKAL 7,500.00 PRODUCTION OF ONE FULL EP 7 /14 04/08/14 17 21401114−01 000428 HORIZONS OF OKAL 7,500.00 PRODUCTION OF ONE FULL EP 7 /14 04/11/14 13 111,400.00 BT−CA−14−21 7 /14 04/16/14 21 21401113−01 000428 HORIZONS OF OKAL .00 −7,500.00 PRODUCTION OF ONE FULL EP 7 /14 04/16/14 21 21401114−01 000428 HORIZONS OF OKAL .00 −7,500.00 PRODUCTION OF ONE FULL EP 7 /14 05/02/14 19 COR7EB 824.00 CORRECT DEPT & ACCTS TOTAL EVENT PROMOTIONAL ACTIVTY 111,400.00 824.00 .00 548003 TRADE SHOW FEES 7 /14 04/11/14 13 24,774.00 BT−CA−14−21 7 /14 04/23/14 21 1404921 21001821 COLLINSON & COMP 3,450.00 .00 REGISTRATION A SARVER 7 /14 04/23/14 21 1404909 21200781 AMERICAN SOCIETY 3,795.00 .00 A SARVER BOOTH REG TOTAL TRADE SHOW FEES 24,774.00 7,245.00 .00 548010 AGENCY BASE SVCS−MONTHLY 7 /14 04/10/14 21 1404656 21300295 PETER A MAYER AD 1,039.81 .00 TRAVEL HARD TOTAL AGENCY BASE SVCS−MONTHLY .00 1,039.81 .00 548011 AGENCY SVCS−OTHER 7 /14 04/10/14 11 .00 ESTABLISH CD 7 /14 04/11/14 13 41,400.00 BT−CA−14−21 TOTAL AGENCY SVCS−OTHER 41,400.00 .00 .00 548020 WEBSITE DEV & MAINTENANCE 7 /14 04/11/14 13 7,140.00 BT−CA−14−21 TOTAL WEBSITE DEV & MAINTENANCE 7,140.00 .00 .00 548040 PUBLIC RELATIONS 7 /14 04/11/14 13 −139,500.00 BT−CA−14−21 Packet Pg. 154 7 /14 04/17/14 21 1404835 21300295 PETER A MAYER AD 645.75 .00 TO27R VIVA500 7 /14 04/17/14 21 1404835 21300295 PETER A MAYER AD 1,750.25 .00 TO27R VIVA500 7 /14 04/17/14 21 1404835 21300295 PETER A MAYER AD 1,897.50 .00 TO27R VIVA500 3.b.a RUN DATE 05/21/2014 TIME 18:29:00 SUNGARD PENTAMATION, INC. − FINANCIAL ACCOUNTING Attachment: III.b. Financial Update (2876 : May Financial Update)  SUNGARD PENTAMATION, INC. PAGE NUMBER: 12 DATE: 05/21/2014 OKALOOSA COUNTY BOCC AUDIT11 TIME: 18:28:58 EXPENDITURE TRANSACTION ANALYSIS SELECTION CRITERIA: transact.yr=’14’ and transact.period=’7’ and transact.fund=’104’ ACCOUNTING PERIOD: 8/14 FUND − 104 − TOURIST DEVELOPMENT FUND DEPARTMENT − 1172 − 3RD TDT−C.C. PROMOTIONS ACCOUNT DATE T/C ENCUMBR REFERENCE VENDOR BUDGET EXPENDITURES ENCUMBRANCES DESCRIPTION 548040 PUBLIC RELATIONS (cont’d) 7 /14 04/17/14 21 1404835 21300295 PETER A MAYER AD 3,018.75 .00 TO27R VIVA500 7 /14 05/02/14 19 COR7EB −824.00 CORRECT DEPT & ACCTS TOTAL PUBLIC RELATIONS −139,500.00 6,488.25 .00 548048 GROUP & CONVEN CAMPAIGN 7 /14 04/10/14 21 1404656 21300295 PETER A MAYER AD 674.72 .00 TO79 JAN−FEB GSAE 7 /14 04/10/14 21 1404656 21300295 PETER A MAYER AD 4,082.50 .00 TO99CC MTG & GRPS ADS 7 /14 04/10/14 21 1404656 21300295 PETER A MAYER AD 4,250.00 .00 TO122JA−−SEP FY14 GRP 7 /14 04/10/14 21 1404656 21300295 PETER A MAYER AD 6,813.75 .00 TO99CC MTG 7 GRPS ADS 7 /14 04/11/14 13 −42,105.00 BT−CA−14−21 7 /14 04/17/14 21 1404835 21300295 PETER A MAYER AD 5,770.00 .00 TO96 OKAT JAN−DEC 7 /14 04/17/14 21 1404835 21300295 PETER A MAYER AD 200.00 .00 TO120 CHRISTIAN MTG TOTAL GROUP & CONVEN CAMPAIGN −42,105.00 21,790.97 .00 548049 BRANDING 7 /14 04/11/14 13 30,203.00 BT−CA−14−21 7 /14 05/02/14 19 COR7EB 13,656.25 CORRECT DEPT & ACCTS 7 /14 05/02/14 19 COR7EB 3,795.00 CORRECT DEPT & ACCTS 7 /14 05/02/14 19 COR7EB 948.75 CORRECT DEPT & ACCTS TOTAL BRANDING 30,203.00 18,400.00 .00 548050 SPONSORSHIPS 7 /14 04/03/14 17 21401084−01 20700043 MUSICAL ECHOES 6,800.00 SPECIAL EVENT AND SPONSOR 7 /14 04/17/14 21 21400077−01 1404755 21400006 EMERALD COAST GO 6,000.00 −6,000.00 SPECIAL EVENT AND SPONSOR TOTAL SPONSORSHIPS .00 6,000.00 800.00 548051 CAMPAIGN PRODUCTION 7 /14 04/11/14 13 −40,998.00 BT−CA−14−21 7 /14 04/23/14 21 1404981 21300295 PETER A MAYER AD 41.82 .00 TO100 CAMPGN PRODUCT TOTAL CAMPAIGN PRODUCTION −40,998.00 41.82 .00 548070 ADVERTISING 7 /14 04/11/14 13 −102,900.00 BT−CA−14−21 7 /14 05/02/14 19 COR7EB −12,500.00 CORRECT DEPT & ACCTS 7 /14 05/02/14 19 COR7EB −7,500.00 CORRECT DEPT & ACCTS TOTAL ADVERTISING −102,900.00 −20,000.00 .00 548090 PROMOTIONAL RESERVES 7 /14 04/10/14 11 .00 ESTABLISH PER CD 7 /14 04/11/14 13 95,491.00 BT−CA−14−21 TOTAL PROMOTIONAL RESERVES 95,491.00 .00 .00 TOTAL 3RD TDT−C.C. PROMOTIONS .00 61,050.79 6,524.52 Packet Pg. 155 3.b.a RUN DATE 05/21/2014 TIME 18:29:01 SUNGARD PENTAMATION, INC. − FINANCIAL ACCOUNTING Attachment: III.b. Financial Update (2876 : May Financial Update)  SUNGARD PENTAMATION, INC. PAGE NUMBER: 13 DATE: 05/21/2014 OKALOOSA COUNTY BOCC AUDIT11 TIME: 18:28:58 EXPENDITURE TRANSACTION ANALYSIS SELECTION CRITERIA: transact.yr=’14’ and transact.period=’7’ and transact.fund=’104’ ACCOUNTING PERIOD: 8/14 FUND − 104 − TOURIST DEVELOPMENT FUND DEPARTMENT − 1173 − 3RD TDT−C.C. ADMIN ACCOUNT DATE T/C ENCUMBR REFERENCE VENDOR BUDGET EXPENDITURES ENCUMBRANCES DESCRIPTION 512010 SALARIES/WAGES−FULL−TIME 7 /14 04/02/14 22 24,210.50 PAYROLL CHARGES 7 /14 04/16/14 22 24,373.89 PAYROLL CHARGES TOTAL SALARIES/WAGES−FULL−TIME .00 48,584.39 .00 512020 SALARIES/WAGES−PART−TIME 7 /14 04/02/14 22 1,034.01 PAYROLL CHARGES 7 /14 04/16/14 22 1,143.58 PAYROLL CHARGES TOTAL SALARIES/WAGES−PART−TIME .00 2,177.59 .00 514010 OVERTIME 7 /14 04/02/14 22 397.73 PAYROLL CHARGES 7 /14 04/16/14 22 566.66 PAYROLL CHARGES TOTAL OVERTIME .00 964.39 .00 521000 FICA TAXES 7 /14 04/02/14 22 1,875.85 PAYROLL CHARGES−FRINGE 7 /14 04/16/14 22 1,909.67 PAYROLL CHARGES−FRINGE TOTAL FICA TAXES .00 3,785.52 .00 522000 RETIREMENT CONTRIBUTIONS 7 /14 04/02/14 22 1,806.82 PAYROLL CHARGES−FRINGE 7 /14 04/16/14 22 1,837.56 PAYROLL CHARGES−FRINGE TOTAL RETIREMENT CONTRIBUTIONS .00 3,644.38 .00 523000 LIFE & HEALTH INSURANCE 7 /14 04/02/14 22 3,262.50 PAYROLL CHARGES−FRINGE 7 /14 04/02/14 22 181.80 PAYROLL CHARGES−FRINGE 7 /14 04/02/14 22 39.27 PAYROLL CHARGES−FRINGE 7 /14 04/02/14 22 39.10 PAYROLL CHARGES−FRINGE 7 /14 04/02/14 22 400.00 PAYROLL CHARGES 7 /14 04/16/14 22 3,262.50 PAYROLL CHARGES−FRINGE 7 /14 04/16/14 22 181.80 PAYROLL CHARGES−FRINGE 7 /14 04/16/14 22 39.27 PAYROLL CHARGES−FRINGE 7 /14 04/16/14 22 39.10 PAYROLL CHARGES−FRINGE 7 /14 04/16/14 22 400.00 PAYROLL CHARGES TOTAL LIFE & HEALTH INSURANCE .00 7,845.34 .00 523012 CONTRA L&H INS (REBATE) 7 /14 04/02/14 19 REBATE −180.00 INSURANCE REBATE ALLOCATI 7 /14 04/16/14 19 REBATE −180.00 INSURANCE REBATE ALLOCATI TOTAL CONTRA L&H INS (REBATE) .00 −360.00 .00 524000 WORKERS’ COMPENSATION Packet Pg. 156 7 /14 04/07/14 19 BUDGET−3 1,342.00 APRIL 2014 TOTAL WORKERS’ COMPENSATION .00 1,342.00 .00 3.b.a RUN DATE 05/21/2014 TIME 18:29:01 SUNGARD PENTAMATION, INC. − FINANCIAL ACCOUNTING Attachment: III.b. Financial Update (2876 : May Financial Update)  SUNGARD PENTAMATION, INC. PAGE NUMBER: 14 DATE: 05/21/2014 OKALOOSA COUNTY BOCC AUDIT11 TIME: 18:28:58 EXPENDITURE TRANSACTION ANALYSIS SELECTION CRITERIA: transact.yr=’14’ and transact.period=’7’ and transact.fund=’104’ ACCOUNTING PERIOD: 8/14 FUND − 104 − TOURIST DEVELOPMENT FUND DEPARTMENT − 1173 − 3RD TDT−C.C. ADMIN ACCOUNT DATE T/C ENCUMBR REFERENCE VENDOR BUDGET EXPENDITURES ENCUMBRANCES DESCRIPTION 534001 CS−GENERAL FUND ADMIN 534001 CS−GENERAL FUND ADMIN 7 /14 04/07/14 19 BUDGET−1 14,686.00 GEN FUND ADMINISTRATION TOTAL CS−GENERAL FUND ADMIN .00 14,686.00 .00 541010 COMMUNICATIONS SERVICE 7 /14 04/03/14 21 1404398 002790 COX COMMUNICATIO 64.37 .00 3/22−4/21/14 − ECCC TOTAL COMMUNICATIONS SERVICE .00 64.37 .00 541011 CELLULAR PHONES/PAGERS 7 /14 04/02/14 19 MOBILEDV −15.00 4/3/14 MOBILE DEVICE 7 /14 04/16/14 19 MOBILEDV −15.00 4/17/14 MOBILE DEVICE 7 /14 04/17/14 21 1404892 20900128 VERIZON WIRELESS 398.55 .00 2/24−3/23/14 ECCC TOTAL CELLULAR PHONES/PAGERS .00 368.55 .00 545990 INSURANCE−OTHER 7 /14 04/07/14 19 BUDGET−5 5,219.00 GENERAL LIABILITY TOTAL INSURANCE−OTHER .00 5,219.00 .00 549122 BANK CHARGES 7 /14 04/09/14 19 BK CHGS 37.95 518089424015311 7 /14 04/09/14 19 BK CHGS 533.56 518089424342749 TOTAL BANK CHARGES .00 571.51 .00 549905 MOTOR VEHICLE REPORTS 7 /14 04/10/14 13 50.00 BT−CA−14−19 TOTAL MOTOR VEHICLE REPORTS 50.00 .00 .00 551001 OFFICE SUPPLIES 7 /14 04/10/14 13 −270.00 BT−CA−14−19 TOTAL OFFICE SUPPLIES −270.00 .00 .00 552800 COMPUTER SUPPLIES 7 /14 04/10/14 13 5,100.00 BT−CA−14−19 TOTAL COMPUTER SUPPLIES 5,100.00 .00 .00 554001 BOOK/PUB/SUB/MEMBERSHIPS 7 /14 04/10/14 13 220.00 BT−CA−14−19 TOTAL BOOK/PUB/SUB/MEMBERSHIPS 220.00 .00 .00 564703 COMPUTER EQUIPMENT 7 /14 04/10/14 13 −5,100.00 BT−CA−14−19 TOTAL COMPUTER EQUIPMENT −5,100.00 .00 .00 Packet Pg. 157 TOTAL 3RD TDT−C.C. ADMIN .00 88,893.04 .00 3.b.a RUN DATE 05/21/2014 TIME 18:29:01 SUNGARD PENTAMATION, INC. − FINANCIAL ACCOUNTING Attachment: III.b. Financial Update (2876 : May Financial Update)  SUNGARD PENTAMATION, INC. PAGE NUMBER: 15 DATE: 05/21/2014 OKALOOSA COUNTY BOCC AUDIT11 TIME: 18:28:58 EXPENDITURE TRANSACTION ANALYSIS SELECTION CRITERIA: transact.yr=’14’ and transact.period=’7’ and transact.fund=’104’ ACCOUNTING PERIOD: 8/14 FUND − 104 − TOURIST DEVELOPMENT FUND DEPARTMENT − 1174 − 3RD TDT−C.C. OPERATIONS ACCOUNT DATE T/C ENCUMBR REFERENCE VENDOR BUDGET EXPENDITURES ENCUMBRANCES DESCRIPTION 534200 CS−SECURITY 7 /14 04/17/14 21 21401024−01 1404826 001265 SHERIFF’S POSSE 114.00 −152.00 PROVIDE SECURITY AT ECCC 7 /14 04/17/14 21 21401035−01 1404826 001265 SHERIFF’S POSSE 95.00 −209.00 PROVIDE SECURITY AT ECCC 7 /14 04/17/14 21 1404743 21200786 CUTLASS SECURITY 1,728.00 .00 3/29−4/6/14 TDD 7 /14 04/22/14 17 21401183−01 001265 SHERIFF’S POSSE 1,282.50 PROVIDE SECURITY AT THE E 7 /14 04/23/14 21 21400996−01 1404974 001265 SHERIFF’S POSSE 1,890.50 −2,508.00 PROVIDE SECURITY AT ECCC TOTAL CS−SECURITY .00 3,827.50 −1,586.50 534500 CS−PERSONNEL 7 /14 04/03/14 21 V1404451 009350 KELLY SERVICES,I 141.68 .00 WOLFENDEN 3/16/14 7 /14 04/03/14 21 1404452 21101150 LANDRUM STAFFING 289.96 .00 KEIGANS 3/15/14 7 /14 04/17/14 21 1404834 20900514 TAMPA SERVICE CO 937.02 .00 CONV CTR 3/23/14 7 /14 04/17/14 21 1404834 20900514 TAMPA SERVICE CO 488.88 .00 CONV CTR 3/2/14 7 /14 04/17/14 21 1404834 20900514 TAMPA SERVICE CO 1,072.82 .00 CONV CTR 3/9/14 7 /14 04/17/14 21 1404801 21101150 LANDRUM STAFFING 131.80 .00 MCCLELLAND 3/29/14 7 /14 04/17/14 21 V1404799 009350 KELLY SERVICES,I 220.36 .00 NICHOLS 3/9/14 7 /14 04/17/14 21 1404801 21101150 LANDRUM STAFFING 283.37 .00 KEIGANS 3/22/14 7 /14 04/17/14 21 1404801 21101150 LANDRUM STAFFING 537.09 .00 KEIGANS 3/29/14 7 /14 04/23/14 21 1404963 21101150 LANDRUM STAFFING 112.03 .00 MILES 4/5/14 7 /14 04/23/14 21 1404963 21101150 LANDRUM STAFFING 125.21 .00 MCCLELLAND 4/5/14 7 /14 04/23/14 21 V1404962 009350 KELLY SERVICES,I 141.68 .00 WOLFENDEN 4/6/14 7 /14 04/23/14 21 1404963 21101150 LANDRUM STAFFING 316.32 .00 KEIGANS 4/5/14 7 /14 04/23/14 21 1404963 21101150 LANDRUM STAFFING 342.68 .00 KEIGANS 4/12/14 7 /14 04/23/14 21 1404963 21101150 LANDRUM STAFFING 382.22 .00 MCCLELLAND 4/12/14 7 /14 04/23/14 21 1404980 20900514 TAMPA SERVICE CO 1,860.46 .00 CONV CTR 3/30/14 TOTAL CS−PERSONNEL .00 7,383.58 .00 534754 CS−SHOW DECORATIONS 7 /14 04/08/14 17 21401107−01 20801842 BRENDON GRIMES D 9,248.49 STAGE PRODUCTION SERVICES 7 /14 04/15/14 21 21401107−01 20801842 BRENDON GRIMES D .00 −9,248.49 STAGE PRODUCTION SERVICES TOTAL CS−SHOW DECORATIONS .00 .00 .00 544640 R/L−EQUIPMENT 7 /14 04/01/14 17 21401068−01 20700106 SUNBELT RENTALS 1,456.17 EQUIPMENT RENTAL TO SUPPO 7 /14 04/17/14 21 1404843 20901053 RESTAURANT TECHN 487.50 .00 JAN−MAR2014 TOTAL R/L−EQUIPMENT .00 487.50 1,456.17 546900 RM−TECHINCAL SUPT SERVICE 7 /14 04/10/14 21 21400987−02 1404680 21200956 PC SPECIALISTS I 140.00 −140.00 TECH SUPPORT FOR AP−105 ( 7 /14 04/10/14 21 21400987−04 1404680 21200956 PC SPECIALISTS I 88.00 −88.00 TECH SUPPORT FOR AP−135 ( TOTAL RM−TECHINCAL SUPT SERVICE .00 228.00 −228.00 549900 MISCELLANEOUS CHARGES 7 /14 04/23/14 21 21401052−01 V1404979 010500 OKALOOSA ISLAND 2,340.00 −7,830.00 FIRE WATCH ON APRIL 5−6, Packet Pg. 158 TOTAL MISCELLANEOUS CHARGES .00 2,340.00 −7,830.00 552751 C.C. SPECIAL EVENTS 3.b.a RUN DATE 05/21/2014 TIME 18:29:01 SUNGARD PENTAMATION, INC. − FINANCIAL ACCOUNTING Attachment: III.b. Financial Update (2876 : May Financial Update)  SUNGARD PENTAMATION, INC. PAGE NUMBER: 16 DATE: 05/21/2014 OKALOOSA COUNTY BOCC AUDIT11 TIME: 18:28:58 EXPENDITURE TRANSACTION ANALYSIS SELECTION CRITERIA: transact.yr=’14’ and transact.period=’7’ and transact.fund=’104’ ACCOUNTING PERIOD: 8/14 FUND − 104 − TOURIST DEVELOPMENT FUND DEPARTMENT − 1174 − 3RD TDT−C.C. OPERATIONS ACCOUNT DATE T/C ENCUMBR REFERENCE VENDOR BUDGET EXPENDITURES ENCUMBRANCES DESCRIPTION 552751 C.C. SPECIAL EVENTS 7 /14 04/10/14 21 21400987−01 1404680 21200956 PC SPECIALISTS I 2,258.75 −2,258.75 ARUBA 105 WIRELESS INTERN 7 /14 04/10/14 21 21400987−03 1404680 21200956 PC SPECIALISTS I 1,423.50 −1,423.50 ARUBA 135 WIRELESS INTERN TOTAL C.C. SPECIAL EVENTS .00 3,682.25 −3,682.25 564751 C.C. SPECIAL EVENTS 7 /14 04/22/14 17 21401177−01 000234 FIRST COMMUNICAT 3,375.00 450−512 MHZ UHF DIGITAL/A 7 /14 04/22/14 17 21401177−02 000234 FIRST COMMUNICAT 67.50 SHIPPING AND HANDLING TOTAL C.C. SPECIAL EVENTS .00 .00 3,442.50 TOTAL 3RD TDT−C.C. OPERATIONS .00 17,948.83 −8,428.08 Packet Pg. 159 3.b.a RUN DATE 05/21/2014 TIME 18:29:01 SUNGARD PENTAMATION, INC. − FINANCIAL ACCOUNTING Attachment: III.b. Financial Update (2876 : May Financial Update)  SUNGARD PENTAMATION, INC. PAGE NUMBER: 17 DATE: 05/21/2014 OKALOOSA COUNTY BOCC AUDIT11 TIME: 18:28:58 EXPENDITURE TRANSACTION ANALYSIS SELECTION CRITERIA: transact.yr=’14’ and transact.period=’7’ and transact.fund=’104’ ACCOUNTING PERIOD: 8/14 FUND − 104 − TOURIST DEVELOPMENT FUND DEPARTMENT − 1175 − 1ST TDT−BEACHES & PARKS ACCOUNT DATE T/C ENCUMBR REFERENCE VENDOR BUDGET EXPENDITURES ENCUMBRANCES DESCRIPTION 512010 SALARIES/WAGES−FULL−TIME 7 /14 04/02/14 22 2,346.40 PAYROLL CHARGES 7 /14 04/16/14 22 3,061.40 PAYROLL CHARGES TOTAL SALARIES/WAGES−FULL−TIME .00 5,407.80 .00 521000 FICA TAXES 7 /14 04/02/14 22 177.31 PAYROLL CHARGES−FRINGE 7 /14 04/16/14 22 232.01 PAYROLL CHARGES−FRINGE TOTAL FICA TAXES .00 409.32 .00 522000 RETIREMENT CONTRIBUTIONS 7 /14 04/02/14 22 163.07 PAYROLL CHARGES−FRINGE 7 /14 04/16/14 22 212.76 PAYROLL CHARGES−FRINGE TOTAL RETIREMENT CONTRIBUTIONS .00 375.83 .00 523000 LIFE & HEALTH INSURANCE 7 /14 04/02/14 22 362.50 PAYROLL CHARGES−FRINGE 7 /14 04/02/14 22 12.12 PAYROLL CHARGES−FRINGE 7 /14 04/02/14 22 2.31 PAYROLL CHARGES−FRINGE 7 /14 04/02/14 22 2.30 PAYROLL CHARGES−FRINGE 7 /14 04/16/14 22 362.50 PAYROLL CHARGES−FRINGE 7 /14 04/16/14 22 12.12 PAYROLL CHARGES−FRINGE 7 /14 04/16/14 22 2.31 PAYROLL CHARGES−FRINGE 7 /14 04/16/14 22 2.30 PAYROLL CHARGES−FRINGE TOTAL LIFE & HEALTH INSURANCE .00 758.46 .00 523012 CONTRA L&H INS (REBATE) 7 /14 04/02/14 19 REBATE −20.00 INSURANCE REBATE ALLOCATI 7 /14 04/16/14 19 REBATE −20.00 INSURANCE REBATE ALLOCATI TOTAL CONTRA L&H INS (REBATE) .00 −40.00 .00 524000 WORKERS’ COMPENSATION 7 /14 04/07/14 19 BUDGET−3 25.00 APRIL 2014 TOTAL WORKERS’ COMPENSATION .00 25.00 .00 531002 PS−OTHER ATTORNEY SVCS 7 /14 04/03/14 21 V1404468 010277 NABORS,GIBLIN & 6,517.57 .00 SANDMAN 7 /14 04/10/14 13 9,870.00 BT−CA−14−19 7 /14 04/17/14 21 V1404819 010277 NABORS,GIBLIN & 2,372.50 .00 TDD/BCD RESTORE 7 /14 04/17/14 21 V1404819 010277 NABORS,GIBLIN & 7,026.52 .00 SANDMAN TOTAL PS−OTHER ATTORNEY SVCS 9,870.00 15,916.59 .00 531100 PS−CONSULTANT 7 /14 04/17/14 21 1404708 20700177 ALCALDE & FAY LT 1,667.00 .00 MARCH2014 RETAINER Packet Pg. 160 TOTAL PS−CONSULTANT .00 1,667.00 .00 531500 PS−ENGINEERING 3.b.a RUN DATE 05/21/2014 TIME 18:29:01 SUNGARD PENTAMATION, INC. − FINANCIAL ACCOUNTING Attachment: III.b. Financial Update (2876 : May Financial Update)  SUNGARD PENTAMATION, INC. PAGE NUMBER: 18 DATE: 05/21/2014 OKALOOSA COUNTY BOCC AUDIT11 TIME: 18:28:58 EXPENDITURE TRANSACTION ANALYSIS SELECTION CRITERIA: transact.yr=’14’ and transact.period=’7’ and transact.fund=’104’ ACCOUNTING PERIOD: 8/14 FUND − 104 − TOURIST DEVELOPMENT FUND DEPARTMENT − 1175 − 1ST TDT−BEACHES & PARKS ACCOUNT DATE T/C ENCUMBR REFERENCE VENDOR BUDGET EXPENDITURES ENCUMBRANCES DESCRIPTION 531500 PS−ENGINEERING 7 /14 04/10/14 13 −10,225.00 BT−CA−14−19 TOTAL PS−ENGINEERING −10,225.00 .00 .00 534010 CS−PARKS CLEANING 7 /14 04/17/14 21 V1404791 000428 HORIZONS OF OKAL 10,122.20 .00 MOBILE WK CREW MAR14 TOTAL CS−PARKS CLEANING .00 10,122.20 .00 541011 CELLULAR PHONES/PAGERS 7 /14 04/17/14 21 1404890 20900128 VERIZON WIRELESS 69.22 .00 2/24−3/23/14 TDD TOTAL CELLULAR PHONES/PAGERS .00 69.22 .00 545990 INSURANCE−OTHER 7 /14 04/07/14 19 BUDGET−5 43.00 GENERAL LIABILITY TOTAL INSURANCE−OTHER .00 43.00 .00 549900 MISCELLANEOUS CHARGES 7 /14 04/10/14 13 50.00 BT−CA−14−19 TOTAL MISCELLANEOUS CHARGES 50.00 .00 .00 549906 BACKGROUND CHECKS 7 /14 04/10/14 13 65.00 BT−CA−14−19 TOTAL BACKGROUND CHECKS 65.00 .00 .00 552800 COMPUTER SUPPLIES 7 /14 04/10/14 13 240.00 BT−CA−14−19 TOTAL COMPUTER SUPPLIES 240.00 .00 .00 563490 OTHER IMPROVEMENTS 7 /14 04/03/14 21 1404435 006087 GULF ATLANTIC CO 10,318.20 .00 MARLER BOAT RAMP 7 /14 04/17/14 21 1404870 013714 TAYLOR ENGINEERI 7,170.01 .00 TO1 PROF SVCS TOTAL OTHER IMPROVEMENTS .00 17,488.21 .00 563753 ARTIFICIAL REEF 7 /14 04/17/14 21 1404870 013714 TAYLOR ENGINEERI 4,488.00 .00 TO7 PROF SVCS TOTAL ARTIFICIAL REEF .00 4,488.00 .00 591001 BT−GENERAL FUND 7 /14 04/07/14 19 BUDGET−4 39,915.00 APRIL 2014 TOTAL BT−GENERAL FUND .00 39,915.00 .00 591201 BT−DEBT SERVICE FUND 7 /14 04/07/14 19 BUDGET−4 27,101.00 APRIL 2014 TOTAL BT−DEBT SERVICE FUND .00 27,101.00 .00 Packet Pg. 161 TOTAL 1ST TDT−BEACHES & PARKS .00 123,746.63 .00 3.b.a RUN DATE 05/21/2014 TIME 18:29:01 SUNGARD PENTAMATION, INC. − FINANCIAL ACCOUNTING Attachment: III.b. Financial Update (2876 : May Financial Update)  SUNGARD PENTAMATION, INC. PAGE NUMBER: 19 DATE: 05/21/2014 OKALOOSA COUNTY BOCC AUDIT11 TIME: 18:28:58 EXPENDITURE TRANSACTION ANALYSIS SELECTION CRITERIA: transact.yr=’14’ and transact.period=’7’ and transact.fund=’104’ ACCOUNTING PERIOD: 8/14 FUND − 104 − TOURIST DEVELOPMENT FUND DEPARTMENT − 1176 − SPECIAL ASSESSMENT ACCOUNT DATE T/C ENCUMBR REFERENCE VENDOR BUDGET EXPENDITURES ENCUMBRANCES DESCRIPTION 549004 COMMISSIONS−PROP APPRAISE Packet Pg. 162 3.b.a RUN DATE 05/21/2014 TIME 18:29:01 SUNGARD PENTAMATION, INC. − FINANCIAL ACCOUNTING Attachment: III.b. Financial Update (2876 : May Financial Update)  SUNGARD PENTAMATION, INC. PAGE NUMBER: 20 DATE: 05/21/2014 OKALOOSA COUNTY BOCC AUDIT11 TIME: 18:28:58 EXPENDITURE TRANSACTION ANALYSIS SELECTION CRITERIA: transact.yr=’14’ and transact.period=’7’ and transact.fund=’104’ ACCOUNTING PERIOD: 8/14 FUND − 104 − TOURIST DEVELOPMENT FUND DEPARTMENT − 1176 − SPECIAL ASSESSMENT ACCOUNT DATE T/C ENCUMBR REFERENCE VENDOR BUDGET EXPENDITURES ENCUMBRANCES DESCRIPTION 549004 COMMISSIONS−PROP APPRAISE 7 /14 04/10/14 21 V1404669 004028 SMITH TIMOTHY P 1,418.83 .00 OKA BEACH RES MSBU TOTAL COMMISSIONS−PROP APPRAISE .00 1,418.83 .00 591201 BT−DEBT SERVICE FUND 7 /14 04/07/14 19 BUDGET−4 29,167.00 APRIL 2014 TOTAL BT−DEBT SERVICE FUND .00 29,167.00 .00 TOTAL SPECIAL ASSESSMENT .00 30,585.83 .00 Packet Pg. 163 3.b.a RUN DATE 05/21/2014 TIME 18:29:01 SUNGARD PENTAMATION, INC. − FINANCIAL ACCOUNTING Attachment: III.b. Financial Update (2876 : May Financial Update)  SUNGARD PENTAMATION, INC. PAGE NUMBER: 21 DATE: 05/21/2014 OKALOOSA COUNTY BOCC AUDIT11 TIME: 18:28:58 EXPENDITURE TRANSACTION ANALYSIS SELECTION CRITERIA: transact.yr=’14’ and transact.period=’7’ and transact.fund=’104’ ACCOUNTING PERIOD: 8/14 FUND − 104 − TOURIST DEVELOPMENT FUND DEPARTMENT − 1177 − 3RD TDT−C.C. MAINTENANCE ACCOUNT DATE T/C ENCUMBR REFERENCE VENDOR BUDGET EXPENDITURES ENCUMBRANCES DESCRIPTION 534550 CS−UNIFORMS 7 /14 04/17/14 21 1404714 21300706 AUS FLORIDA GROU 242.95 .00 792423935 CONV CTR 7 /14 04/17/14 21 1404714 21300706 AUS FLORIDA GROU 242.95 .00 792423935 CONV CTR 7 /14 04/23/14 21 1404908 21300706 AUS FLORIDA GROU 242.95 .00 792423935 TDD TOTAL CS−UNIFORMS .00 728.85 .00 543001 UTILITIES−ELECTRIC 7 /14 04/10/14 21 1404625 000387 GULF POWER COMPA 17,287.21 .00 1250 MIRACLE STRIP PKWY 7 /14 04/10/14 21 1404625 000387 GULF POWER COMPA 21.54 .00 1250 MIRACLE STRIP PKWY 7 /14 04/10/14 21 1404625 000387 GULF POWER COMPA 21.54 .00 1250 MIRACLE STRIP PKWY 7 /14 04/10/14 21 1404625 000387 GULF POWER COMPA 572.49 .00 1540 HIGHWAY 98 E 7 /14 04/10/14 21 1404625 000387 GULF POWER COMPA 3,130.17 .00 1250 MIRACLE STRIP PKWY 7 /14 04/17/14 21 1404785 000387 GULF POWER COMPA 756.18 .00 1540 HIGHWAY 98 E TOTAL UTILITIES−ELECTRIC .00 21,789.13 .00 543002 UTILITIES−WATER 7 /14 04/10/14 21 1404625 000387 GULF POWER COMPA 112.14 .00 1250 MIRACLE STRIP PKWY TOTAL UTILITIES−WATER .00 112.14 .00 543004 UTILITIES−GARBAGE 7 /14 04/03/14 21 1404548 006405 WASTE MANAGEMENT 241.53 .00 780813522338 TDD 7 /14 04/07/14 19 AJE7AA 42.72 PAY HHW00614 7 /14 04/10/14 21 1404565 20502035 ALLIED SERVICES 208.10 .00 ECCC 7 /14 04/17/14 21 1404902 006405 WASTE MANAGEMENT 700.75 .00 784445322331 CONV CTR TOTAL UTILITIES−GARBAGE .00 1,193.10 .00 543005 UTILITIES−GAS 7 /14 04/17/14 21 1404831 003198 OKALOOSA GAS DIS 723.12 .00 1250 MIRACLE STRIP PKWY TOTAL UTILITIES−GAS .00 723.12 .00 546620 RM−FACILITIES 7 /14 04/03/14 21 408111H 014984 HDR ENGINEERING −256.40 .00 ECCC 7 /14 04/03/14 21 014984 HDR ENGINEERING .00 .00 7 /14 04/03/14 21 1404444 014586 HILLER SYSTEMS I 256.40 .00 ECCC 7 /14 04/03/14 21 408111H 014984 HDR ENGINEERING 256.40 .00 ECCC 7 /14 04/23/14 21 1405026 20701398 ZEE COMPANY INC 305.00 .00 APR2014 7 /14 04/29/14 17 21401227−01 20801767 HY−TECH LANDSCAP 13,800.00 PROVIDE ALL LABOR & MATER TOTAL RM−FACILITIES .00 561.40 13,800.00 546644 RM−VEHICLES−FLEET 7 /14 04/17/14 19 FLT BILL 234.31 MAR 14 FLEET BILL 7 /14 05/20/14 19 FLT BILL 198.45 APR 14 FLEET BILL TOTAL RM−VEHICLES−FLEET .00 432.76 .00 Packet Pg. 164 552010 FLEET FUEL 7 /14 04/17/14 19 FLT BILL 153.46 MAR 14 FLEET BILL 7 /14 05/20/14 19 FLT BILL 290.33 APR 14 FLEET BILL 3.b.a RUN DATE 05/21/2014 TIME 18:29:02 SUNGARD PENTAMATION, INC. − FINANCIAL ACCOUNTING Attachment: III.b. Financial Update (2876 : May Financial Update)  SUNGARD PENTAMATION, INC. PAGE NUMBER: 22 DATE: 05/21/2014 OKALOOSA COUNTY BOCC AUDIT11 TIME: 18:28:58 EXPENDITURE TRANSACTION ANALYSIS SELECTION CRITERIA: transact.yr=’14’ and transact.period=’7’ and transact.fund=’104’ ACCOUNTING PERIOD: 8/14 FUND − 104 − TOURIST DEVELOPMENT FUND DEPARTMENT − 1177 − 3RD TDT−C.C. MAINTENANCE ACCOUNT DATE T/C ENCUMBR REFERENCE VENDOR BUDGET EXPENDITURES ENCUMBRANCES DESCRIPTION 552010 FLEET FUEL (cont’d) TOTAL FLEET FUEL .00 443.79 .00 562790 OTHER CONSTRUCTION 7 /14 04/10/14 21 21400748−01 1404619 000385 GULF POWER COMPA 959.33 −959.33 DISCONNECT & RECONNECT SE TOTAL OTHER CONSTRUCTION .00 959.33 −959.33 TOTAL 3RD TDT−C.C. MAINTENANCE .00 26,943.62 12,840.67 Packet Pg. 165 3.b.a RUN DATE 05/21/2014 TIME 18:29:02 SUNGARD PENTAMATION, INC. − FINANCIAL ACCOUNTING Attachment: III.b. Financial Update (2876 : May Financial Update)  SUNGARD PENTAMATION, INC. PAGE NUMBER: 23 DATE: 05/21/2014 OKALOOSA COUNTY BOCC AUDIT11 TIME: 18:28:58 EXPENDITURE TRANSACTION ANALYSIS SELECTION CRITERIA: transact.yr=’14’ and transact.period=’7’ and transact.fund=’104’ ACCOUNTING PERIOD: 8/14 FUND − 104 − TOURIST DEVELOPMENT FUND DEPARTMENT − 1179 − 4TH TDT−C.C. CAPITAL ACCOUNT DATE T/C ENCUMBR REFERENCE VENDOR BUDGET EXPENDITURES ENCUMBRANCES DESCRIPTION 563710 OUTDOOR EXHIBITION PAD 7 /14 04/03/14 21 1404435 006087 GULF ATLANTIC CO 216,453.88 .00 MARLER BOAT RAMP 7 /14 04/17/14 17 21401165−01 000385 GULF POWER COMPA 6,619.00 ELECTRICAL WORK FOR BORIN TOTAL OUTDOOR EXHIBITION PAD .00 216,453.88 6,619.00 563790 OTHER IMPROVEMENTS 7 /14 04/03/14 21 1404372 012182 ATKINS 1,121.60 .00 TO3A4MARLER PK IMP TOTAL OTHER IMPROVEMENTS .00 1,121.60 .00 TOTAL 4TH TDT−C.C. CAPITAL .00 217,575.48 6,619.00 TOTAL TOURIST DEVELOPMENT FUND .00 1,955,161.24 14,505.11 TOTAL REPORT .00 1,955,161.24 14,505.11 Packet Pg. 166 3.b.a RUN DATE 05/21/2014 TIME 18:29:02 SUNGARD PENTAMATION, INC. − FINANCIAL ACCOUNTING Attachment: III.b. Financial Update (2876 : May Financial Update)  5.a Tourist Development Council Meeting: 05/29/14 02:00 PM 1540 Miracle Strip Parkway Department: Tourist Development Council Fort Walton Beach, FL 32548 Category: Information Prepared By: Aida Wilkinson SCHEDULED Initiator: Aida Wilkinson Sponsors: TDC ITEM (ID # 2877) DOC ID: 2877 Visit Florida InState Magazine Advertising Updated: 5/27/2014 4:53 PM by Aida Wilkinson Page 1 Packet Pg. 167  5.a.a TOURIST DEVELOPMENT DEPARTMENT MEMORANDUM DATE: May 29, 2014 TO: Tourist Development Council FROM: Ed Schroeder, Tourist Development Department Director Kendra Moore-Nixon, Marketing SUBJECT: Visit Florida InState Advertising Background The In House Strategic Marketing Plan (SMP) adopted by BCC on March 18, 2014 includes a category Attachment: V.a. VF InState (2877 : Visit Florida InState Magazine Advertising) for Last Minute Deals in the amount of $131,248. These funds are available for appropriation if a time- sensitive opportunity would be lost due to the timing of regular TDC and BCC meetings required to obtain advance approval. Discussion The TDD Director was notified on April 24 of the availability of a full-page ad in the Summer 2014 edition of VISIT FLORIDA InState. The insertion order deadline was May 2. VISIT FLORIDA is the Official Florida Tourism Industry Marketing Corporation and VISIT FLORIDA Magazine is the Official Visitors Guide for Florida travel planning. The InState publication targets Floridians looking to travel within the state. A purchase order was issued in accordance with County purchasing policies. BCC was informed at its May 20 meeting and TDC is hereby being informed. TDC Recommendation to BCC For informational purposes only; no action required. Packet Pg. 168  5.a.a Packet Pg. 169 Attachment: V.a. VF InState (2877 : Visit Florida InState Magazine Advertising)  5.b Tourist Development Council Meeting: 05/29/14 02:00 PM 1540 Miracle Strip Parkway Department: Tourist Development Council Fort Walton Beach, FL 32548 Category: Information Prepared By: Aida Wilkinson SCHEDULED Initiator: Aida Wilkinson Sponsors: TDC ITEM (ID # 2878) DOC ID: 2878 Food Traveler Magazine Advertising Updated: 5/27/2014 5:06 PM by Aida Wilkinson Page 1 Packet Pg. 170  5.b.a TOURIST DEVELOPMENT DEPARTMENT MEMORANDUM DATE: May 29, 2014 TO: Tourist Development Council FROM: Ed Schroeder, Tourist Development Department Director Kendra Moore-Nixon, Marketing SUBJECT: Food Traveler Magazine – Use of Promotional Reserve Background The County approved the consolidated Strategic Marketing Plan on May 6, 2014, which included a Attachment: V.b. Food Traveler (2878 : Food Traveler Magazine Advertising) category for Promotional Reserve in the amount of $150,061. Discussion Peter Mayer Task Order 139 titled Food Traveler Magazine (Promotional Reserve) authorizes a full- page ad in Food Traveler magazine to target 25-65 year-old foodie travelers. The deadline for the insertion order was Friday, May 23 and the magazine will be on sale June – September. The County is receiving this ad space at a heavily discounted rate of $5,000. The TDC Chairman was briefed and concurred. The BCC will be apprised of the use of these dollars at its next regularly scheduled meeting, June 3. TDC Recommendation to BCC For informational purposes only; no action required. Packet Pg. 171  5.b.a Packet Pg. 172 Attachment: V.b. Food Traveler (2878 : Food Traveler Magazine Advertising)  5.b.a Packet Pg. 173 Attachment: V.b. Food Traveler (2878 : Food Traveler Magazine Advertising)  5.b.a Packet Pg. 174 Attachment: V.b. Food Traveler (2878 : Food Traveler Magazine Advertising)  5.b.a Packet Pg. 175 Attachment: V.b. Food Traveler (2878 : Food Traveler Magazine Advertising)  5.b.a Packet Pg. 176 Attachment: V.b. Food Traveler (2878 : Food Traveler Magazine Advertising)  5.c Tourist Development Council Meeting: 05/29/14 02:00 PM 1540 Miracle Strip Parkway Department: Tourist Development Council Fort Walton Beach, FL 32548 Category: Presentation Prepared By: Aida Wilkinson SCHEDULED Initiator: Aida Wilkinson Sponsors: TDC ITEM (ID # 2885) DOC ID: 2885 FY 2014-15 Strategic Marketing Plan (Peter Mayer) – Presentation Updated: 5/27/2014 5:49 PM by Aida Wilkinson Page 1 Packet Pg. 177  May 29, 2014 PRESENTATION STRATEGIC MARKETING PLAN 5.c.a Packet Pg. 178 Attachment: Executive Summary_Presentation (2885 : FY 2014-15 Strategic Marketing  Let’s Go #EmeraldCoasting 5.c.a Packet Pg. 179 Attachment: Executive Summary_Presentation (2885 : FY 2014-15 Strategic Marketing 2  5.c.a Packet Pg. 180 Attachment: Executive Summary_Presentation (2885 : FY 2014-15 Strategic Marketing  5.c.a Packet Pg. 181 Attachment: Executive Summary_Presentation (2885 : FY 2014-15 Strategic Marketing  5.c.a Packet Pg. 182 Attachment: Executive Summary_Presentation (2885 : FY 2014-15 Strategic Marketing  5.c.a Packet Pg. 183 Attachment: Executive Summary_Presentation (2885 : FY 2014-15 Strategic Marketing  Online Banners 5.c.a Packet Pg. 184 Attachment: Executive Summary_Presentation (2885 : FY 2014-15 Strategic Marketing  Radio Let’s Go #Emerald Coasting 5.c.a Packet Pg. 185 Attachment: Executive Summary_Presentation (2885 : FY 2014-15 Strategic Marketing  Social 5.c.a Packet Pg. 186 Attachment: Executive Summary_Presentation (2885 : FY 2014-15 Strategic Marketing  Facebook 5.c.a Packet Pg. 187 Attachment: Executive Summary_Presentation (2885 : FY 2014-15 Strategic Marketing  Family TV Spot 5.c.a Packet Pg. 188 Attachment: Executive Summary_Presentation (2885 : FY 2014-15 Strategic Marketing  Destin Fishing Rodeo 5.c.a Packet Pg. 189 Attachment: Executive Summary_Presentation (2885 : FY 2014-15 Strategic Marketing  Objectives, Strategies & Tactics 5.c.a Packet Pg. 190 Attachment: Executive Summary_Presentation (2885 : FY 2014-15 Strategic Marketing 13  5.c.a Objectives Attachment: Executive Summary_Presentation (2885 : FY 2014-15 Strategic Marketing • Drive leisure, group and meeting visitation during the shoulder seasons • Maintain top-of-mind awareness during peak seasons • Leverage awareness of Let’s Go #EmeraldCoasting brand • Maximize impact of media spend Packet Pg. 191 14  5.c.a Strategies Attachment: Executive Summary_Presentation (2885 : FY 2014-15 Strategic Marketing • Communicate year-round messaging while focusing on driving business during the shoulder seasons • Utilize research to motivate consumers to select Emerald Coast as their vacation destination • Utilize festivals and special events to drive trial and repeat visitation • Continue to embrace social media as an essential component of the communications plan Packet Pg. 192 15  5.c.a Target Audience Profile Attachment: Executive Summary_Presentation (2885 : FY 2014-15 Strategic Marketing Demographics • Adults • Ages 25 – 64 (skewing women) • Annual HH income of $75,000+ (skewing higher) Mindset/Lifestyle • Traveler – at least 3-night stay • Interested in the beach, fishing, shopping, restaurants and more • Looking for an accessible escape Packet Pg. 193 16  5.c.a Seasonality Attachment: Executive Summary_Presentation (2885 : FY 2014-15 Strategic Marketing Booking Window Impact Period Primary Audience Couples and/or groups Post-Spring Break – without children; Spring Spring January – March pre-Memorial Day Break visitors Mid-January – Memorial Day – Summer Mid-June Mid-August Families Mid-August – December 2015 – Retired adults from northern Snowbirds November February 2016 climates (including Canada) Couples and/or groups Mid-June – Mid- Mid-August – without children; Fall Break Fall October Thanksgiving visitors Thanksgiving – 2015 Christmas Mid-August – October New Year’s Families and/or couples Packet Pg. 194 17  5.c.a Media Markets Attachment: Executive Summary_Presentation (2885 : FY 2014-15 Strategic Marketing Primary target audiences will include leisure travelers within a 13-hour-drive radius of the Emerald Coast as well as meeting/group business travelers Packet Pg. 195 18  Emerging Markets Secondary emerging markets will include: 5.c.a Packet Pg. 196 Attachment: Executive Summary_Presentation (2885 : FY 2014-15 Strategic Marketing 19  Marketing Initiatives 5.c.a Packet Pg. 197 Attachment: Executive Summary_Presentation (2885 : FY 2014-15 Strategic Marketing 20  5.c.a Marketing Initiatives Attachment: Executive Summary_Presentation (2885 : FY 2014-15 Strategic Marketing • Conduct annual consumer RESEARCH to measure ROI • Enhance GROUPS & MEETINGS section of WEBSITE to communicate Let’s Go #EmeraldCoasting brand • Generate EARNED MEDIA through public relations • Create SOCIAL MEDIA AWARENESS and engagement through community management and cross-channel campaigns • Develop MEDIA STRATEGY & MESSAGING that most effectively reaches the target audience, DRIVES VISITATION and delivers direct leads Packet Pg. 198 21  Media Strategy & Messaging 5.c.a Packet Pg. 199 Attachment: Executive Summary_Presentation (2885 : FY 2014-15 Strategic Marketing 22  5.c.a Media Strategy & Messaging Attachment: Executive Summary_Presentation (2885 : FY 2014-15 Strategic Marketing Media Strategy • Increased priority on digital platforms: one click away • Branding with a tactical/promotional focus • Integrated media opportunities: cross-media platforms, many with lead generation guarantees Packet Pg. 200 23  5.c.a Media Strategy & Messaging Attachment: Executive Summary_Presentation (2885 : FY 2014-15 Strategic Marketing • Meetings, Conventions • Group, travel trade – including faith-based • Marketing Segments: • Florida and beach centric • Military • Family-oriented, moms • Sports • Atlanta heavy-ups, top U.S. markets, • Canadian, international Florida emphasis • Recreational fishing • Weddings Messaging • Continue to differentiate ourselves from our competitors through our personality: vibrant, unpretentious, inspiring and fun • Dedicate 20% of total media budget to target niche audiences Packet Pg. 201 24  Leisure Media Plan Summary 5.c.a Packet Pg. 202 Attachment: Executive Summary_Presentation (2885 : FY 2014-15 Strategic Marketing 25  5.c.a Campaign Weighting Attachment: Executive Summary_Presentation (2885 : FY 2014-15 Strategic Marketing 10% 5% 30% 35% 20% Spring Summer Fall Christmas Snowbirds Packet Pg. 203 26  24% Media Spend Allocations Online 11% 25% Print TV Radio 40% 5.c.a Packet Pg. 204 Attachment: Executive Summary_Presentation (2885 : FY 2014-15 Strategic Marketing 27  5.c.a Media Tactics by Campaign Attachment: Executive Summary_Presentation (2885 : FY 2014-15 Strategic Marketing Fall/Winter Spring/Summer Christmas Snowbirds Packet Pg. 205 28  5.c.a Media Highlights Attachment: Executive Summary_Presentation (2885 : FY 2014-15 Strategic Marketing • Cross-media platforms purchased with traditional media guarantees • 16,000 minimum leads • 32,000,000 online impressions • 10,000 clicks to website • 18 media partnerships provide additional online/social presence in addition to traditional media buys • Digital plans offer direct link to Emerald Coast site while generating awareness of the brand through impression volume • 131,000 visits to site at baseline level; 393,000 at baseline + incremental level • Projected total site visitation (including non-media sources) ranges from 343,000 to 1,000,000 depending on media budget • 61,000,000+ online impressions • 93,000,000+ total online impressions (from cross-platform and stand-alone digital buys) Packet Pg. 206 29  5.c.a Media Highlights Attachment: Executive Summary_Presentation (2885 : FY 2014-15 Strategic Marketing • Top US markets • Promotional Radio providing 3+:1 ROI • Atlanta TV and Sports • Visit Florida Initiatives: $270,000 investment • Total Plan Impressions: 205,000,000+ Packet Pg. 207 30  Media Plan Preview 5.c.a Packet Pg. 208 Attachment: Executive Summary_Presentation (2885 : FY 2014-15 Strategic Marketing 31  5.c.a Packet Pg. 209 Attachment: Executive Summary_Presentation (2885 : FY 2014-15 Strategic Marketing 32  5.c.a Packet Pg. 210 Attachment: Executive Summary_Presentation (2885 : FY 2014-15 Strategic Marketing 33  5.c.a Packet Pg. 211 Attachment: Executive Summary_Presentation (2885 : FY 2014-15 Strategic Marketing 34  5.c.a Packet Pg. 212 Attachment: Executive Summary_Presentation (2885 : FY 2014-15 Strategic Marketing 35  5.c.a Leisure Transient Attachment: Executive Summary_Presentation (2885 : FY 2014-15 Strategic Marketing Vendor Opportunity Impressions Campaign Dollars Official VF Visitor’s FP4C: Jan 2015 with e-book 600,000 Spring, Summer, Fall $15,956 Guide inclusion Beaches, Resorts & FP4C: Dec 2014 – Jul 2015 400,000 Spring, Summer, Fall $6,020 Parks Life’s A Beach FP4C: Sep 2014 – Oct 2015 500,000 Spring, Summer, Fall $9,925 National Cable Estimated 380x :30 & :15 spots: 41,489,000 Spring, Summer, Fall $270,000 Weather Channel & Cooking Channel Bill Dance TV TV segments, FB, banner ads, 8,475,000 Spring, Summer, Fall $55,000 endorsement & usage Destination Network :30 & :15 spots: 28 weeks 12,261,000 Spring, Summer, Fall $42,500 TV Satellite Radio Estimated 852x :30 spots, 17 23,316,000 Spring, Fall, Christmas $38,250 weeks Spot Market Radio Brand & Promotional Radio, 12 22,099,060 Spring, Summer, Fall, $113,000 weeks Christmas Coastal Living FP4C: Nov 2014 and Visit 1,407,969 Spring, Summer, $72,000 Florida Feb & Apr – includes Christmas bonus advertorial, leads, online travel deal features, e-newsletters with leads, mini co-op in Mar & May 2015 issues, e-version with links, Packet Pg. 213 36  5.c.a Leisure Transient Attachment: Executive Summary_Presentation (2885 : FY 2014-15 Strategic Marketing Vendor Opportunity Impressions Campaign Dollars Southern Living HP4C: Jan and Mar 2015 – 4,150,000 Spring, Summer $90,262 includes RSC for leads Better Homes and HP4C: Feb and March 2015 – 1,000,000 Spring, Summer $27,115 Gardens, EveryDay with Visit South – includes Rachel Ray, More, Family advertorial, SM and lead Circle generation Better Homes & Gardens, HP4C: Jun and July 2015 – 300,000 Summer, Fall $13,950 EveryDay with Rachel Ray, 2,500 leads guaranteed and More lead generation Collinson Media: FP4C: Visit Florida – Out-Of- 8,500,000 Spring, Summer $25,000 Newspaper Insert State – Feb 2015 – includes 4,000 leads and digital impressions Collinson Media: FP4C: Visit Florida – America’s 8,500,000 Spring, Summer $25,000 Newpaper Insert Best Vacations – Apr 2015 – includes 4,000 leads and digital impressions Packet Pg. 214 37  5.c.a Leisure Transient Attachment: Executive Summary_Presentation (2885 : FY 2014-15 Strategic Marketing Vendor Opportunity Impressions Campaign Dollars Collinson Media: HP4C: Visit Florida – Fall 8,530,000 Fall $20,000 Newspaper Insert 2014, Oct 14 – includes 4,000 leads and digital impressions. Also includes HP4C Co-op print and Atlanta e-blast Escape to Southeast FP4C: Jan 2015 – Escape 250,000 Spring, Summer, $3,400 to SE Travel Guide - Fall includes lead generation Texas Monthly HP4C: Mar, May (Visit 919,053 Spring, Summer, $27,984 Florida) & Aug 2015 – Fall includes advertorial, digital and lead generation Atlanta Magazine HP4C: Dec 2014, Mar & 202,155 Spring, Summer, $8,067 Sept 2015 – 100% Visit Fall Florida – includes advertorial and digital Atlanta Braves Radio package in TBD Spring, Summer, $25,000 negotiation Fall, Christmas Packet Pg. 215 38  5.c.a Leisure Transient Attachment: Executive Summary_Presentation (2885 : FY 2014-15 Strategic Marketing Vendor Opportunity Impressions Campaign Dollars Canadian Traveller FP4C: Visit Florida 2015 Canadian 1,520,000 Snowbirds $26,100 Guide – Jan, 2015 & FP4C: Canadian Traveller Fall Guide – Aug 2015 plus 12x e-newsletters, 6x online articles with 2x Social Media pushes, sweepstakes (print, online, e-blast promotion) and 4+ page Destination Feature of the Week in CT TRAVEL INDUSTRY publication Dreamscapes 2/3P4C: Visit Florida Fall/Winter 212,000 Snowbirds $7,900 (10/22/14) & Winter (11/26/14) – includes editorial features Crossings FP4C: Visit Florida Fall/Winter 150,000 Snowbirds $4,500 (10/10/14) – includes editorial feature Toronto Life FP4C: Visit Florida – Escape to the 89,082 Snowbirds $11,387 South – Jan 2015 – includes e- version International Travel Guide HP4C: Visit Florida – Jan 2015 – 74,925 Spring, Summer, $6,110 includes e-version and video links Fall, Snowbirds Packet Pg. 216 39  5.c.a Leisure Transient Attachment: Executive Summary_Presentation (2885 : FY 2014-15 Strategic Marketing Vendor Opportunity Impressions Campaign Dollars TripAdvisor Content module, Destination 5,263,158 Spring, Summer, Fall, $79,000 content banner rotation Christmas Centro – Rocketfuel Behavioral and Demo-targeted 15,220,485 Spring, Fall $107,000 Banners Yahoo! Search re-targeting, Travel 21,035,012 Spring, Summer, Fall, $130,000 content rotation, Behavioral and Christmas demo-targeting Sizmek Real Time Bidding platform test 19,130,435 Spring, Summer, Fall $60,000 Google Search Keywords search + text ads in N/A (46,460 Spring, Summer, Fall, $99,465 display network clicks) Christmas Google Display re-messaging N/A (2,450 Spring, Summer, Fall, $1,838 clicks) Christmas Bing-Yahoo! Search Keyword search + text ads in N/A (24,416 Spring, Summer, Fall, $52,272 display network clicks) Christmas Facebook Targeted tile ads and newsfeed N/A (25,724 Spring, Summer, Fall, $15,898 ads clicks) Christmas Packet Pg. 217 40  5.c.a Leisure Transient Attachment: Executive Summary_Presentation (2885 : FY 2014-15 Strategic Marketing Vendor Opportunity Impressions Dollars Ad serving fee estimate $10,401 Radio Promotional Costs $2,725 TOTAL 205,594,334 $1,503,025 Incremental N/A (289,782 $596,975 Recommendation additional clicks) TOTAL (Baseline + Incremental) 350,094,334 $2,100,000 Packet Pg. 218 41  5.c.a Co-op Attachment: Executive Summary_Presentation (2885 : FY 2014-15 Strategic Marketing Vendor Opportunity Impressions Campaign Dollars Coastal Living FP4C: Visit Florida Feb 938,646 Spring, Summer $40,000 & Apr 2015 – includes advertorial, RRC with leads, mini co-op in Mar & May 2015 issues, e-version with links, e-newsletters Collinson Media: FP4C: Visit Florida – 8,500,000 Summer, Fall $19,400 Newspaper Insert In-State – Jun 2015 – includes 4,000 leads and digital impressions EveryDay with Rachel 2/3P4C: Autumn Travel 187,300 Christmas, Snowbirds $10,995 Ray/More to Southeast – Sep 2015 – includes guaranteed 7,500 online clicks Packet Pg. 219 42  5.c.a Co-op Attachment: Executive Summary_Presentation (2885 : FY 2014-15 Strategic Marketing Vendor Opportunity Impressions Campaign Dollars Atlanta Eats TV/Radio contest/promotion, 1,768,345 Spring, Summer $12,500 includes TV: 4-minute segment & :30 sec spots, Radio: 6-minute interview & :30 sec spots, SM posts, blog content & online exposure Atlanta Braves Radio package in negotiation TBD Spring, Summer, Fall, $7,500 Christmas Canadian Traveller FP4C: Visit Florida – Jan or Aug 130,000 Snowbirds $2,463 2015 Canadian Guide (recommendation is Jan). Increases full Emerald Coast to 2x FP4C Montreal Gazette: FP4C: Fall (Sep/Oct 2014) & 175,518 Snowbirds $5,192 Urban Expressions Winter (Nov/Dec 2014) Magazine International Travel FP4C: Visit Florida – Jan 2015 – 74,925 Spring, Summer, Fall, $7,045 Guide includes e-version and video Snowbirds links. Increases Full Emerald Coast to 1 ½ pages 4C Packet Pg. 220 43  5.c.a Co-op Attachment: Executive Summary_Presentation (2885 : FY 2014-15 Strategic Marketing Vendor Opportunity Impressions Campaign Dollars Escape to Southeast Jan 2015 – Escape to SE 250,000 Spring, Summer, Fall, $1,300 Travel Guide – digital Snowbirds package components Birmingham Weddings & FP4C: Winter (Jan 2015) & 36,000 Non-Seasonal/Niche $2,500 Celebrations Summer (Jul 2015) editions – distributed at Bridal Show in July NW Florida Weddings FP4C with 2-page 261,311 Non-Seasonal/Niche $4,675 advertorial: Jan 2015 – distributed in Tallahassee, NW Florida, Birmingham & Atlanta. Includes 16x SM pushes along with Bridal Expo hand-outs in Atlanta (Jan 2015) & Birmingham (Apr 2015) DCMilitary Life Banner advertising – 12 600,000 Non-Seasonal/Niche $3,000 months, Sep 2014 – Oct 2015 Packet Pg. 221 44  5.c.a Co-op Attachment: Executive Summary_Presentation (2885 : FY 2014-15 Strategic Marketing Vendor Opportunity Impressions Campaign Dollars The Griffon FP4C: Spring (Feb 26th) & 30,000 Non- $7,380 Fall (Sept 3rd) 2015 Seasonal/Niche Sports Destination FP4C: Destination Spotlight – 18,500 Non- $3,650 Sep/Oct 2014 – includes 2 Seasonal/Niche pages of advertorial, 500 reprints & 12-months online banner advertising Sports Destination Banner advertising – 12 60,000 Non- $2,625 months, Sep 2014 – Oct Seasonal/Niche 2015 Connect Sports Facilities FP4C with 3 pages of 5,500 Non- $2,500 Guide sponsored content (4 Pages: Seasonal/Niche Mar 2015 – online edition links to website Packet Pg. 222 45  5.c.a Co-op Attachment: Executive Summary_Presentation (2885 : FY 2014-15 Strategic Marketing Vendor Opportunity Impressions Campaign Dollars TheKnot Destination 225,000 Non-Seasonal/Niche $4,250 Southern Living Digital Best Beaches Sponsorship – 625,000 Non-Seasonal $25,000 October –November ’14 Coastal Living Digital Banner rotation across site, 250,000 Likely Feb’15, which fall $5,000 with focus on Travel Channel in line with Spring timing Collinson Digital Co-Op VF digital network banners 2.5M+ TBD $20,000 and pre-roll Canadian Traveller Banner impressions across 159,000 Snowbirds $4,350 site, newsletter banners, potential social mentions Visit Florida Placeholder spend, to be TBD TBD $8,190 updated once ‘14-’15 opportunities are published Ad Serving Fee Estimate $2,000 TOTAL $201,515 Packet Pg. 223 46  5.c.a Groups Attachment: Executive Summary_Presentation (2885 : FY 2014-15 Strategic Marketing Vendor Opportunity Impressions Campaign Dollars The Knot Digital Package: Oct 2015 – 450,000 Groups $8,500 Sep 2014, including Destination Wedding Profile & featured vendor, Wedding Venues Storefront & featured vendor, US Honeymoon & Travel preferred position, FP4C Fall/Winter 2014 Weddings Venues and leads Southern Bride HP4C: Winter/Spring & 140,000 Groups $6,050 Summer/Fall – mid Dec 2014 & mid Jun 2015 – includes 12- months online banner advertising and video spotlight Southern Weddings FP4C: Fall – Sep 2015 – 1,000,000 Groups $8,875 includes 12 months online banner advertising, along with “Blue Ribbon Vendor” & “Best of the South seals of approval – directory listing with state- specific destination weddings resource, photo gallery & contact information Packet Pg. 224 47  5.c.a Groups Attachment: Executive Summary_Presentation (2885 : FY 2014-15 Strategic Marketing Vendor Opportunity Impressions Campaign Dollars Birmingham Bridal FP4C: All quarterly issues 72,000 Groups $3,000 Directory of the fiscal year – includes distribution at Southern Bridal Show (Aug 2015) and leads shared 6x per year Atlanta Weddings HP4C with matching 68,000 Groups $3,340 editorial: Sep 2015 Military Reunions 1/3P4C: Reunions 75,000 Groups $8,000 Workbook (Apr 2015) & CVB Issue (Aug 2015). Also includes 12-months online banner advertising & Print/Online annual listing Sports Destination FP4C: Destination Spotlight 18,500 Groups $7,300 – Mar/Apr 2015– includes 2 pages of advertorial, 500 reprints & 12-months online banner advertising Sports Planning Guide Sports Market Site 50,400 Groups $1,295 InSpection: 12-months site profile with multiple images & links back to site Packet Pg. 225 48  5.c.a Groups Attachment: Executive Summary_Presentation (2885 : FY 2014-15 Strategic Marketing Vendor Opportunity Impressions Campaign Dollars SportsEvents Banner advertising – 12 30,000 Groups $3,000 months, Sep 2014 – Oct 2015 SportsTravel Banner advertising – 12 30,000 Groups $5,370 months, Sep 2014 – Oct 2015 Canadian Motorcoach Banner advertising – 12 48,000 Groups $2,250 Association months, Sep 2014 – Oct 2015 GSAE-TV Banner advertising – 12 TBD Groups/Meetings/ $2,025 months, Sep 2014 – Oct Conventions 2015 FSAE Banner advertising – 6 TBD Groups $2,850 months – dates TBD Tallahassee SAE Banner advertising – 6 TBD Groups $1,950 months – dates TBD LSAE 2/3P4C: Annual Directory – Jun 500 Groups $2,750 2015 ACAE FP4C: Annual Directory – Mar 425 Groups $900 2015 Packet Pg. 226 49  5.c.a Groups Attachment: Executive Summary_Presentation (2885 : FY 2014-15 Strategic Marketing Vendor Opportunity Impressions Campaign Dollars Integrated Hospitality Sales Lead generation partner: N/A Groups $15,000 Solutions call center & digital contact strategies – 1,000 multi- segment leads Group Travel Leader Banner advertising – 6 30,000 Groups $3,600 months – dates TBD Group Travel Directory, Banner advertising – 12 182,400 Groups $2,290 Reunion Market Workbook months, Sep 2014 – Oct 2015 & Reunions Market Site InSpection: site profile with multiple images & links back to site Red Hot Celebrations DMO package: Dates TBD 30,500 Groups $1,250 – 3 events, with an e-blast & 2x customized e-blasts American Bus Association Banner advertising – 12 186,000 Groups $6,000 months, Sep 2014 – Oct 2015 Florida Motorcoach Banner advertising – 12 40,000 Groups $850 months, Sep 2014 – Oct 2015 in FMA Bus Bulletin & online travel directory Packet Pg. 227 50  5.c.a Groups Attachment: Executive Summary_Presentation (2885 : FY 2014-15 Strategic Marketing Vendor Opportunity Impressions Campaign Dollars Alabama Motorcoach FP4C: Directory – Aug 550 Groups $2,300 2015 & HP4C: Newsletter – Apr 2015 Religious Travel Directory Banner advertising – 12 48,000 Groups $2,290 months, Sep 2014 – Oct 2015 & Religious Site InSpection: site profile with multiple images & links back to site Going On Faith Banner advertising – 12 60,000 Groups $3,600 months, Sep 2014 – Oct 2015 Small Market Meetings Banner advertising – 6 30,000 Groups $3,600 months – dates TBD Ad Serving Fees Groups $2,000 $110,235 Packet Pg. 228 51  5.c.a Meetings & Conventions Attachment: Executive Summary_Presentation (2885 : FY 2014-15 Strategic Marketing Vendor Opportunity Impressions Campaign Dollars Meetings Focus Lead generation partner: call N/A Meetings/Conventions $6,500 center – 90 hours of lead generation of multi-segments Collinson Media Media & Lead Generation 374,500 Meetings/Conventions $60,200 package: HP4C: 3x each in Connect, Collaborate & Rejuvenate with 6 HP of matching editorial, 4x Insider Series video sponsorship (pre-roll, interview, e-blast, SM pushes), inclusion in sales kits & 220 guaranteed leads Plan Your Meetings FP4C: Digital PYM Magazine 168,000 Meetings/Conventions $5,000 12-months, 3x Weekly Deals & Highlights, 2x PYM Live Events, custom e-blast, Destination Guide editorial & online ads (includes splash page & top banner ad along with link), customized online business directory ad 12- months and 80 hours of lead generation Packet Pg. 229 52  5.c.a Meetings & Conventions Attachment: Executive Summary_Presentation (2885 : FY 2014-15 Strategic Marketing Vendor Opportunity Impressions Campaign Dollars CVENT 2 Diamond Listing, N/A Meetings/Conventions $5,802 Suggested Ads Google/Bing-Yahoo Text ads targeted to N/A Meetings/Conventions $6,811 Search Branded and General meeting search terms LinkedIn Targeted image + copy Est. 14M+ Meetings/Conventions $11,962 ad, lead gen toolbar GSAE-TV Banner advertising – 12 TBD Meetings/Conventions/ $2,025 months, Sep 2014 – Oct Groups 2015 Christian Meetings & HP4C: all quarterly issues 3,600 Meetings/Conventions $1,200 Conventions Association of the fiscal year Ad Serving Fees Meetings/Conventions $500 $100,000 Packet Pg. 230 53  Measuring Success 5.c.a Packet Pg. 231 Attachment: Executive Summary_Presentation (2885 : FY 2014-15 Strategic Marketing  5.c.a Measuring Success Attachment: Executive Summary_Presentation (2885 : FY 2014-15 Strategic Marketing Performance will be measured by: Ongoing Performance: • Unique visits to website • Social media performance • Bed tax revenue • Visitation • Visitor spending Campaign Performance: • Track and report online metrics (impressions, clicks, click rate, etc.) Packet Pg. 232  Marketing Plan Budget 5.c.a Packet Pg. 233 Attachment: Executive Summary_Presentation (2885 : FY 2014-15 Strategic Marketing  5.c.a Consolidated Strategic Marketing Plan Attachment: Executive Summary_Presentation (2885 : FY 2014-15 Strategic Marketing Activity Dollars Promotional Items & Collateral (Trade Shows, Sales Calls, Film, Visitor Center, ECCC, & Other) $83,370 Local Event Promotional Activities $4,700 Trade Show Fees $65,655 Advertising Agency (Base Services & Travel) $465,000 Advertising Agency (Media Planning & Purchasing) $100,000 Website Development & Maintenance $82,500 Familiarization Tours, Press Visits $70,400 Media Campaign (Fall/Winter, Christmas, Snowbird, Spring/Summer, Non-Seasonal/Niche, Groups, $1,914,775 Meetings/Conventions) Campaign Production $200,000 Special Events (Application Funding & Direct Advertising) $225,000 Airport, Welcome Center, & Publication Advertising $11,210 Promotional Reserve $100,000 Grand Total Promotional Activities (-548xxx accounts) $3,322,610 Packet Pg. 234  +600K Incremental Digital Spend, 5.c.a Packet Pg. 235 Attachment: Executive Summary_Presentation (2885 : FY 2014-15 Strategic Marketing 58  5.c.a Google and Bing Search: Increased Budget Attachment: Executive Summary_Presentation (2885 : FY 2014-15 Strategic Marketing Rationale: • Projected cost per site visitor is $2.30, representing the third lowest cost per on the plan • According to Google, there is room to scale based on search impression share • Search impression share = Advertiser’s estimated share of search network impressions, based on total impression pool and advertiser’s presence within that network Highlights: • Plus up presence across Brand, Competitive and General Travel categories, as these have shown the greatest opportunity to scale • Spend to achieve 60-80% share of voice from Spring to Holiday, ensuring adequate coverage against highly competitive, highly relevant terms • Maintain baseline presence for campaign-specific terms • 400% increase in projected site visits from an audience that is actively seeking out related travel/beach information Investment & Return: • Cost: $742,525 (+389% from baseline) • Est. site visits: 322K+ (+396% from baseline) Packet Pg. 236 59  5.c.a Facebook: Increased Budget Attachment: Executive Summary_Presentation (2885 : FY 2014-15 Strategic Marketing Rationale: • Facebook has the second to lowest projected cost per visitation • Baseline plan built on average frequency of 12x per user, per campaign • Baseline + increased budget allows for average frequency of 17x per user, per campaign • 17x frequency allows for strong coverage against Facebook-happy general target audience • Average usage days per visitor, per month: 13 • Average # of months in each campaign: 4 • Average total usage days per campaign: 52 Highlights: • Tile ads and newsfeed ads targeted to Spring, Summer, Fall, Holiday and Snowbirds • Opportunity to utilize a portion of the budget to promote relevant, timely page posts Investment & Return: • Cost: $21,168 (33% from baseline) • Est. site visits: 14K+ (31% from baseline) Packet Pg. 237 Source: Comscore 60  5.c.a Consolidated Strategic Marketing Plan (option 2) Attachment: Executive Summary_Presentation (2885 : FY 2014-15 Strategic Marketing Activity Dollars Promotional Items & Collateral (Trade Shows, Sales Calls, Film, Visitor Center, ECCC, & Other) $83,370 Local Event Promotional Activities $4,700 Trade Show Fees $65,655 Advertising Agency (Base Services & Travel) $465,000 Advertising Agency (Media Planning & Purchasing) $100,000 Website Development & Maintenance $82,500 Familiarization Tours, Press Visits $70,400 Media Campaign (Fall/Winter, Christmas, Snowbird, Spring/Summer, Non-Seasonal/Niche, Groups, $2,511,750 Meetings/Conventions) Campaign Production $200,000 Special Events (Application Funding & Direct Advertising) $225,000 Airport, Welcome Center, & Publication Advertising $11,210 Promotional Reserve $100,000 Grand Total Promotional Activities (-548xxx accounts) $3,919,585 Packet Pg. 238  Thank You 5.c.a Packet Pg. 239 Attachment: Executive Summary_Presentation (2885 : FY 2014-15 Strategic Marketing  May 29, 2014 DRAFT STRATEGIC MARKETING PLAN 5.c.b Packet Pg. 240 Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing  5.c.b Table of Contents Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing 2013 Snapshot 3 Objectives & Strategies 5 Marketing Initiatives 13 Consumer Research 15 Website 17 Public Relations 20 Ongoing Social Media 26 Media Strategy & Messaging 32 Leisure Media Plan 35 Co-Op Media Plan 78 Media Plan Detail 125 Measuring Success 144 Marketing Plan Budget 146 Packet Pg. 241 TDC Meeting 5.29.14 2 TDC Meeting 5.29.14 2013 Snapshot 5.c.b Packet Pg. 242 Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing 3  5.c.b Share of Market % Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing 50.00% 40.00% 30.00% 20.00% 10.00% 0.00% Winter Spring '13 Summer '13 Fall '13 Winter '12/'13 '13/'14 Escambia Okaloosa Walton Bay Packet Pg. 243 TDC Meeting 5.29.14 4 TDC Meeting 5.29.14 Objectives, Strategies & Tactics 5.c.b Packet Pg. 244 Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing 5  5.c.b Objectives Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing • Drive leisure, group and meeting visitation during the shoulder seasons • Maintain top-of-mind awareness during peak seasons • Leverage awareness of Let’s Go #EmeraldCoasting brand • Maximize impact of media spend Packet Pg. 245 TDC Meeting 5.29.14 6  5.c.b Strategies Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing • Communicate year-round messaging while focusing on driving business during the shoulder seasons • Utilize research to motivate consumers to select Emerald Coast as their vacation destination • Utilize festivals and special events to drive trial and repeat visitation • Continue to embrace social media as an essential component of the communications plan Packet Pg. 246 TDC Meeting 5.29.14 7  5.c.b Tactics Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing • Target consumers with a combination of TRADITIONAL and ONLINE marketing • Communicate the brand through NICHE MEDIA including weddings, groups, meetings, signature events and eco- tourism • Offer bed-tax collectors a variety of COOPERATIVE media opportunities designed to broaden awareness and EmeraldCoasting.com deliver qualified leads • Collaborate with VISIT FLORIDA to maximize impact of media spend • Deploy quarterly CONSUMER E-NEWSLETTERS to maintain top of mind awareness • Position the consumer as ONE CLICK AWAY from our website and potential bookings • Promote and TRACK special events and sponsorships via WEBSITE Packet Pg. 247 TDC Meeting 5.29.14 8  5.c.b Target Audience Profile Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing Demographics • Adults • Ages 25 – 64 (skewing women) • Annual HH income of $75,000+ (skewing higher) Mindset/Lifestyle • Traveler – at least 3-night stay • Interested in the beach, fishing, shopping, restaurants and more • Looking for an accessible escape Packet Pg. 248 TDC Meeting 5.29.14 9  5.c.b Seasonality Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing Booking Window Impact Period Primary Audience Couples and/or groups Post-Spring Break – without children; Spring Spring January – March pre-Memorial Day Break visitors Mid-January – Memorial Day – Summer Mid-June Mid-August Families Mid-August – December 2015 – Retired adults from northern Snowbirds November February 2016 climates (including Canada) Couples and/or groups Mid-June – Mid- Mid-August – without children; Fall Break Fall October Thanksgiving visitors Thanksgiving – 2015 Christmas Mid-August – October New Year’s Families and/or couples Packet Pg. 249 TDC Meeting 5.29.14 10  5.c.b Media Markets Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing Primary target audiences will include leisure travelers within a 13-hour-drive radius of the Emerald Coast as well as meeting/group business travelers Packet Pg. 250 TDC Meeting 5.29.14 11  5.c.b Emerging Markets Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing Secondary emerging markets will include: Packet Pg. 251 TDC Meeting 5.29.14 12 TDC Meeting 5.29.14 Marketing Initiatives 5.c.b Packet Pg. 252 Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing 13  5.c.b Marketing Initiatives Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing • Conduct annual consumer RESEARCH to measure ROI • Enhance GROUPS & MEETINGS section of WEBSITE to communicate Let’s Go #EmeraldCoasting brand • Generate EARNED MEDIA through public relations • Create SOCIAL MEDIA AWARENESS and engagement through community management and cross-channel campaigns • Develop MEDIA STRATEGY & MESSAGING that most effectively reaches the target audience, DRIVES VISITATION and delivers direct leads Packet Pg. 253 TDC Meeting 5.29.14 14 TDC Meeting 5.29.14 Consumer Research 5.c.b Packet Pg. 254 Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing 15  5.c.b Consumer Research Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing Conduct CONSUMER RESEARCH to increase efficacy of marketing efforts and determine the following: • VISITATION • Visitor expenditure • Length of stay • CITIES OF ORGIN • Transportation method • DEMOGRAPHICS • Forecasting for the future Packet Pg. 255 TDC Meeting 5.29.14 16 TDC Meeting 5.29.14 Website 5.c.b Packet Pg. 256 Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing 17  5.c.b Website Strategy Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing Optimize performance of the website: • Examine the unique user experiences occurring on each site for possible integration • Enhance Groups & Meetings section of site to incorporate Let’s Go #EmeraldCoasting brand • Ongoing review of Google Analytics of the sites for user trends and patterns • Continue to update and provide new and relevant content and features to engage consumer interest Packet Pg. 257 TDC Meeting 5.29.14 18  5.c.b Pocket Ranger App Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing • Emerald Coast is showcased as the SIGNATURE BEACH in the Pocket Ranger App for Florida state parks • Interactive guide gives USERS ACCESS to all state park trails with detailed information, amenities, facility maps and directions Packet Pg. 258 TDC Meeting 5.29.14 19 TDC Meeting 5.29.14 Public Relations 5.c.b Packet Pg. 259 Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing 20  5.c.b General Awareness Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing Objectives • Raise AWARENESS of the Emerald Coast with travelers • Leverage the NATURAL ASSETS of the area to highlight the Emerald Coast during shoulder seasons Strategies • Support SHOULDER SEASON campaigns • Work in collaboration with SOCIAL MEDIA to utilize existing media channels (e.g. Facebook, Twitter) • Utilize NEWS COVERAGE to establish the Emerald Coast as the top choice for a beach vacation destination • Position the destination’s unique offerings as a premier location for GROUP and MEETING BUSINESS • Leverage the CVB’s marketing activities to earn LOCAL MEDIA coverage Packet Pg. 260 TDC Meeting 5.29.14 21  5.c.b National/Regional Tactics Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing • Host THEMED PRESS TRIPS for national travel journalists and bloggers Recommended themes: • Gulf Fishing (around Fishing Rodeo timing) • Girl’s Getaway • Snowbird Haven • Regional OUT OF MARKET TV APPEARENCES and DECKSIDE MEDIA MEETINGS to promote major events and seasonal tourism Packet Pg. 261 TDC Meeting 5.29.14 22  5.c.b National/Regional Tactics Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing • Host INDIVIDUAL MEDIA VISITS for writers who reach consumers from target markets interested in unique aspects of Emerald Coast Potential topics for features: • Family travel • Major events • Eco-tourism • Summer fun Packet Pg. 262 TDC Meeting 5.29.14 23  5.c.b Local Tactics Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing • Host NATIONAL TOURISM WEEK industry event/rally annually in May to generate local media exposure and appreciation among Emerald Coast citizens for its local tourism marketing efforts and the industry’s economic impact • Unveil of ANNUAL STRATEGIC MARKETNG PLAN/CAMPAIGNS Packet Pg. 263 TDC Meeting 5.29.14 24  5.c.b Local Communications Plan Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing Target Audience • Permanent RESIDENTS of Emerald Coast Key media outlets • WEAR-TV • WALA-TV • WKRG-TV • The Destin Log • Northwest Florida Daily News • WFTW-AM • WNWF-AM Packet Pg. 264 TDC Meeting 5.29.14 25 TDC Meeting 5.29.14 Ongoing Social Media 5.c.b Packet Pg. 265 Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing 26  5.c.b Overview Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing Objectives • Utilize social channels to reach current Emerald Coast visitors, future visitors and the local community • Provide a unique, two-way communication channel to call fans to action Strategies • Generate awareness about the Emerald Coast as a tourist destination with unique or crowd sourced content • Drive consideration by educating fans about the Emerald Coast • Encourage preference by engaging key online influencers in conversation Packet Pg. 266 TDC Meeting 5.29.14 27  5.c.b Channels Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing Average Fans/Followers URL Monthly Network (As of 5/8/14) Engaged Users www.facebook.com/FloridasEmeraldC Facebook oast 453K 63K Twitter twitter.com/EmeraldCoastFLA 4.9K 250 Pinterest pinterest.com/EmeraldCoastfFLA 470 N/A Instagram Instagram.com/EmeraldCoastFLA 232 N/A Packet Pg. 267 TDC Meeting 5.29.14 28  5.c.b Content Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing Planned Content • Created in advance of publishing • Enables social media presences to engage a targeted audience • Written on a calendar and can be reviewed before implementation Live Content • Created in real time as news, trends, conversations and comments arise • Timely and relevant • Responses to Facebook comments, retweeting Twitter content and creating new content in response to trends Packet Pg. 268 TDC Meeting 5.29.14 29  5.c.b Content Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing Category Percentage Justification Lifestyle, Leveraging past creative, this content shows the vibrant lifestyle that Life on the Emerald is a hallmark of the Emerald Coast. Text and rich media posts will 40% Coast allow communities to experience the beaches and lifestyle of the Emerald Coast from wherever they are. Attractions & Amenities, This category encompasses tourism sights and services in the area. Lodgings, Shops and 30% From lodgings and shops to activities and local eateries, this Eateries category educates fans about on amenities on the Emerald Coast. Okaloosa County boasts year-round community events for the public Events 10% to enjoy. This category syndicates local happenings and encourages Public Happenings the social media communities to share and take part. Emerald Coast’s social media pages will share the most compelling News, news stories relevant to the area as a tourist destination. This can Travel Articles & 20% include write-ups from travel bloggers, contests for top travel Accolades destinations and any other local coverage relevant to travel and leisure. Packet Pg. 269 TDC Meeting 5.29.14 30  5.c.b Content Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing Shoulder season campaigns (March-May and August- October) • Drive awareness and visitation Summer social media engagement (June-August) • Form relationships with summer visitors to drive shoulder season visitation Instagram/Twitter/Pinterest growth • Post image updates and curate user-generated content • Find the right daily conversations to proactively engage in Influencer outreach • Utilize list of influencers on social media • Continue to develop tactics to engage and incentivize Packet Pg. 270 TDC Meeting 5.29.14 31 TDC Meeting 5.29.14 Media Strategy & Messaging 5.c.b Packet Pg. 271 Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing 32  5.c.b Media Strategy & Messaging Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing Media Strategy • Increased priority on digital platforms: one click away • Branding with a tactical/promotional focus • Integrated media opportunities: cross-media platforms, many with lead generation guarantees Packet Pg. 272 TDC Meeting 5.29.14 33  5.c.b Media Strategy & Messaging Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing • Meetings, Conventions • Group, travel trade – including faith-based • Marketing Segments: • Florida and beach centric • Military • Family-oriented, moms • Sports • Atlanta heavy-ups, top U.S. markets, • Canadian, international Florida emphasis • Recreational fishing • Weddings Messaging • Continue to differentiate ourselves from our competitors through our personality: vibrant, unpretentious, inspiring and fun • Dedicate 20% of total media budget to target niche audiences Packet Pg. 273 TDC Meeting 5.29.14 34 TDC Meeting 5.29.14 Leisure Media Plan Summary 5.c.b Packet Pg. 274 Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing 35  5.c.b Campaign Weighting Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing 10% 5% 30% 35% 20% Spring Summer Fall Christmas Snowbirds Packet Pg. 275 TDC Meeting 5.29.14 36  5.c.b Media Spend Allocations Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing 11% 40% 24% 25% Online Print TV Radio Packet Pg. 276 TDC Meeting 5.29.14 37  5.c.b Media Tactics by Campaign Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing Fall/Winter Spring/Summer Christmas Snowbirds Packet Pg. 277 TDC Meeting 5.29.14 38  5.c.b Media Highlights Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing • Cross-media platforms purchased with traditional media guarantees • 16,000 minimum leads • 32,000,000 online impressions • 10,000 clicks to website • 18 media partnerships provide additional online/social presence in addition to traditional media buys • Digital plans offer direct link to Emerald Coast site while generating awareness of the brand through impression volume • 131,000 visits to site at baseline level; 393,000 at baseline + incremental level • Projected total site visitation (including non-media sources) ranges from 343,000 to 1,000,000 depending on media budget • 61,000,000+ online impressions • 93,000,000+ total online impressions (from cross-platform and stand-alone digital buys) Packet Pg. 278 TDC Meeting 5.29.14 39  5.c.b Media Highlights Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing • Top US markets • Promotional Radio providing 3+:1 ROI • Atlanta TV and Sports • Visit Florida Initiatives: $270,000 investment • Total Plan Impressions: 205,000,000+ Packet Pg. 279 TDC Meeting 5.29.14 40 TDC Meeting 5.29.14 Media Plan Preview 5.c.b Packet Pg. 280 Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing 41 TDC Meeting 5.29.14 5.c.b Packet Pg. 281 Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing 42 TDC Meeting 5.29.14 5.c.b Packet Pg. 282 Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing 43 TDC Meeting 5.29.14 Florida and Beach Centric 5.c.b Packet Pg. 283 Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing 44  5.c.b 2015 Official Visit Florida Visitors Guide Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing Rationale: • Distribution to qualified travelers actively planning a Florida vacation; includes five Florida welcome centers • Covers beaches, outdoors, entertainment, dining, maps, regional must-see lists Highlights: • Circulation: 600,000 • Visit Florida FP4C – January insertion • Inclusion in e-Book – 10 million visits per year and listing in Guide’s planning section Investment & Return: • Cost: $15,956 • Impressions: 600,000 minimum Packet Pg. 284 TDC Meeting 5.29.14 45  5.c.b Beaches, Resorts & Parks Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing Rationale: • Nationwide in all Barnes & Noble, Books-A-Million, Publix and Kroger • Focused solely on Northwest Florida and Alabama Gulf Coast • Available online at beachesresortsparks.com and on the Facebook page (32,643 followers) • Distributed to Henderson Beach State Park visitors Highlights: • 200,000 copies distributed annually • FP4C: December 2014-July 2015 • Increased distribution in Texas (17 major chains) Investment & Return: • Cost: $6,020 • Impressions: 400,000 minimum Packet Pg. 285 TDC Meeting 5.29.14 46  5.c.b Life’s A Beach Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing Rationale: • Distributed at trade shows in U.S. and Canada to meeting planners, in welcome centers, on military bases, and among travel agents; has retail distribution on Emerald Coast and is an in-room vacation guide Highlights: • 500,000 circulation • FP4C: Full year exposure • Visitors guide to the Emerald Coast (print and digital) • Articles, maps, locations, landmarks Investment & Return: • Cost: $9,925 • Impressions: 500,000 minimum Packet Pg. 286 TDC Meeting 5.29.14 47 TDC Meeting 5.29.14 Ongoing Television 5.c.b Packet Pg. 287 Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing 48  5.c.b PBS: Getting Away Together Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing Rationale: • Reaches upscale PBS viewer, frequent traveler • Aired in 57 U.S. markets with international play • Coverage in stretch markets: New York, Boston, D.C., Orlando • United Kingdom, Italy, Asia, Russia, Singapore, Thailand, China/Hong Kong, Israel, India • A program specifically highlighting group travel DMOs: family reunions, girls getaways, special occasion/milestone travel Highlights: • Half-hour program projected to air a minimum of 14x • Social media pushes, including blogging, archived online • Emerald Coast video usage rights Investment & Return: • Cost: $0 (paid for in FY2013/2014) • Minimum: $95,000 value Packet Pg. 288 TDC Meeting 5.29.14 49  5.c.b PBS: Family Travel with Colleen Kelly Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing Rationale: • Reaches upscale PBS viewer, frequent traveler • Aired in 160 U.S. markets with international play • Coverage in stretch markets: New York, Boston, D.C., Orlando and Chicago • A program specifically highlighting traveling with kids of all ages Highlights: • Half-hour program projected to air a minimum of 6x • Social media pushes, including blogging, archived online • Emerald Coast video usage rights Investment & Return: • Cost: $0 (paid for in FY2013/2014) • Minimum: $175,000 value Packet Pg. 289 TDC Meeting 5.29.14 50 TDC Meeting 5.29.14 Television 5.c.b Packet Pg. 290 Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing 51  5.c.b National Cable Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing Rationale: • Strong brand awareness generating tactic • Target audience is a heavy cable viewer Highlights: • Purchase :30 and :15 spots to extend overall presence • 2 networks deep for 13 weeks • Weather content and female-skewing network • Estimated 380 spots Investment & Return: • Cost: $270,000 • Impressions: 41,489,000 minimum Packet Pg. 291 TDC Meeting 5.29.14 52  5.c.b Bill Dance Outdoors Sponsorship: TV+ Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing Rationale: • No.1 fishing authority on TV • Airs on three cable networks: NBC Sports, Outdoor Channel and newly added Destination America Highlights: • Television segments filmed and featuring Emerald Coast • Full year national television exposure • 26x Facebook “fishing conditions” updates • Billdanceoutdoors.com banner ads • Bill Dance YouTube – Emerald Coast episodes • Bill Dance personal endorsement and usage Investment & Return: • Cost: $55,000 • Impressions: 8,475,000 Packet Pg. 292 TDC Meeting 5.29.14 53  5.c.b Destination Network TV Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing Rationale: • Audience is relaxed, receptive and looking for new experiences • Key markets: Atlanta, New Orleans, Gulf Coast of FL/AL, Grand Strand of SC, Low Country and Florida Keys Highlights: • Visitor information network throughout SE hotel and condo rooms, serving resort and cultural destinations • Commercial spots and specially produced Emerald Coast segments • Schedule supporting all key booking windows – 28 weeks Investment & Return: • Cost: $42,500 • Impressions: 12,261,000 Packet Pg. 293 TDC Meeting 5.29.14 54 TDC Meeting 5.29.14 Radio 5.c.b Packet Pg. 294 Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing 55  5.c.b Satellite Radio Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing Rationale: • Strong radio option for target audience • Provides coverage in key markets and beyond – national reach Highlights: • Four channels per week • 852 :30 spots • Provides coverage in Spring, Fall and Christmas booking windows – 17 weeks Investment & Return: • Cost: $38,250 • Impressions: 23,316,000 minimum Packet Pg. 295 TDC Meeting 5.29.14 56  5.c.b Brand & Promotional Radio Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing Rationale: • Minimum 12 weeks of market exposure • Involves Emerald Coast radio spots, station promotional giveaways, Emerald Coast radio remotes, social media pushes and online presence • Interviews by radio stations with Emerald Coast ambassador • Opportunities for additional radio mentions in exchange for giveaways Highlights: • 14 top-feeder markets – 3:1 ROI • Birmingham, Huntsville, Montgomery, Chattanooga, Memphis, Knoxville, Nashville, Baton Rouge, Lafayette, New Orleans, Jackson, Little Rock, Louisville, Tallahassee • Room nights, restaurant and attraction prizes required Investment & Return: • Cost: $113,000 • Impressions: 22,099,060 minimum Packet Pg. 296 TDC Meeting 5.29.14 57  5.c.b Atlanta Braves Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing Rationale: • Major league’s winningest franchise since 1991 • 3rd most popular team & No. 1 in South • Far-reaching fan base Highlights: • Package in development for pre-game network radio • Estimated exposure full season • Advertising schedule would span for most major promotional windows Investment & Return: • Leisure Cost: $25,000 (full package: $40,000) • Co-Op portion in development • 50% Co-Op Cost: $7,500 • Impressions: TBD Packet Pg. 297 TDC Meeting 5.29.14 58 TDC Meeting 5.29.14 Lead Generation Integrated Marketing & 5.c.b Packet Pg. 298 Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing 59  5.c.b Coastal Living Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing Rationale: • High propensity for travel to Florida: 154 target index • Active travelers - beach, boating, cultural events and outdoor activities • 1/3 of circulation within driving distance of Emerald Coast Highlights: • Circulation: 469,323 (east of the Mississippi) • AL, MS, GA, FL, WI, IL, KY, TN, IN, MI, OH, WV, VA, NC, SC, PA, DE, MD, DC, NY, NJ, CT, RI, MA, NH, ME, VT • FP4C: November 2014 and FP4C: Visit Florida February and April 2015 • Bonus advertorial with image, RRC and leads, online travel deals feature with links, Nov, Feb and Apr e-newsletters • Mini co-op in March & May 2015 issues, e-editions and links Investment & Return: • Cost: $72,000 • Impressions: 1,407,969 minimum Packet Pg. 299 TDC Meeting 5.29.14 60  5.c.b Southern Living Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing Rationale: • Enthusiastic travelers • High propensity for travel to Florida: 163 Target Index • Nearly 40% of circulation is within driving distance of Emerald Coast Highlights: • Circulation: 2,075,000 • AL, AR, LA, OK, MO, FL, GA, TN, TX, VA, DC, DE, NJ, NY, PA, KY, WV, IL, IN, MI, OH, WI • HP4C: January and March 2015 • National Reader Service Listing – leads Investment & Return: • Cost: $90,262 • Impressions: 4,150,000 minimum (4,400,000 Leisure, Co-op) Packet Pg. 300 TDC Meeting 5.29.14 61  5.c.b Spring Family Travel Southeast Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing Rationale: • Multimedia platform offering print and online components • Online and social media exposure • Southeast editions of national female-targeted magazines Highlights: • HP4C: February and March 2015, Visit South • AL, FL, GA, LA, MS, TN, TX, OH • 350-word advertorial promoted via Facebook, Pinterest, Twitter and Google+ • Lead generation through online sweeps registration Investment & Return: • Cost: $27,115 • Impressions: 1,000,000 minimum Packet Pg. 301 TDC Meeting 5.29.14 62  5.c.b Florida Summer Family Getaway Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing Rationale: • Multimedia platform offering print and online components • Guaranteed online impressions/website click-throughs • Southeast editions of national female-targeted magazines Highlights: • HP4C: June/July 2015 • AL, GA, LA, TN, TX, KY, NC, SC • 2,500 guaranteed minimum clicks • Lead generation through online sweeps registration Investment & Return: • Cost: $13,950 • Impressions: 300,000 minimum Packet Pg. 302 TDC Meeting 5.29.14 63  5.c.b Collinson Media & Events Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing Rationale: • Multi-media platform offering print and online components • Guaranteed online impressions / website click-throughs • Strong lead generation partner Highlights: • HP4C Visit Florida: OOS Newspaper Insert – Oct 14, 2014 • FP4C Visit Florida: OOS Newspaper Insert – Feb 15, 2015 • FP4C Visit Florida: ABV Newspaper Insert – Apr 15, 2015 • Atlanta e-blast: timing and quantity TBD • 24,000,000 digital impressions • 12,000 leads • 1,500,000 print impressions Investment & Return: • Cost: $70,000 • Impressions: 25,530,000 minimum Packet Pg. 303 TDC Meeting 5.29.14 64  5.c.b Escape to the Southeast Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing Rationale: • Southeast Tourism Society multimedia components • Provides annual coverage to a 12-state region, print and digital • Lead generation program Highlights: • FP4C: January 2015 Escape to the SE Travel Guide • 3,000-word web content with three sub-pages, 12 photos/hyperlinks, content video page • Unlimited calendar event page • E-newsletter spotlight • Facebook and Twitter links Investment & Return: • Cost: $3,400 • Impressions: 250,000 minimum (digital inclusion in Co-op) Packet Pg. 304 TDC Meeting 5.29.14 65  5.c.b Texas Monthly Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing Rationale: • High BDI overlay in award-winning editorial environment • 60% of subscribers are within Houston and Dallas/FW regions • Active and affluent travelers to Florida: 124 Index Highlights: • HP4C: March, May, August 2015 • Spring and Fall Travel Planner issues include RRC • May is Visit Florida edition, which includes advertorial and digital exposure Investment & Return: • Cost: $27,984 • Impressions: 919,053 minimum Packet Pg. 305 TDC Meeting 5.29.14 66  5.c.b Atlanta Magazine Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing Rationale: • Provides additional frequency in highest BDI market • 70% of audience plan to visit Florida within the next 12 months • Highest subscribers of any Atlanta periodical, including many national magazines, for reaching affluent zips Highlights: • HP4C: December 2014, March and September 2015 • Placement in all Visit Florida editions • Includes 200-word advertorial and digital exposure Investment & Return: • Cost: $8,067 • Impressions: 202,155 minimum Packet Pg. 306 TDC Meeting 5.29.14 67 TDC Meeting 5.29.14 Digital Leisure 5.c.b Packet Pg. 307 Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing 68  5.c.b TripAdvisor Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing Rationale: • Premier destination/travel research and review site • Ads would reach travelers when they are in booking consideration mode • 161 index, 13% reach against general Emerald Coast target Highlights: • Travel Sponsorship • Banner impression ownership across Destin/Ft. Walton travel hub • Module (see screenshot) allows for direct click to ECFL site, social sites, etc. This module can also be used for co-op • Competitive market targeting • Florida state sponsorship, allowing for banner rotation across Florida destination pages Investment & Return: • Cost: $79,000 • Impressions: 5.3M+ • Projected Site Visits: 19K Source: comScore Packet Pg. 308 TDC Meeting 5.29.14 69  5.c.b Centro Rocketfuel Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing Rationale: • Historical site-side conversion driver • Reaches 61% of general Emerald Coast traveler, 112 index Highlights: • Behavioral and geo-targeted banners across Rocketfuel network of sites • Focus on Spring, Fall and Snowbird seasons Investment & Return: • Cost: $107,000 • Impressions: 15M+ • Projected Site Visits: 13K+ Source: comScore Packet Pg. 309 TDC Meeting 5.29.14 70  5.c.b Yahoo! Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing Rationale: • Historical site-side conversion driver • 113 index, 100% reach against general Emerald Coast target Sample of Sites in Yahoo! Network Highlights: • Travel Channel rotation across relevant content • Behavioral and demo-targeted banners, refined for each campaign • Travel search retargeting • Tablet banners Investment & Return: • Cost: $130,000 • Impressions: 21M+ • Projected Site Visits: 14K+ Source: comScore Packet Pg. 310 TDC Meeting 5.29.14 71  5.c.b Sizmek Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing Rationale: • Trading desk platform that allows for real-time impression bidding and optimization • Opportunity to scale across sites that reach our target audience • System optimizes to conversion • Bid on the right impression, to reach the right person at the right time Highlights: • Data-informed mix of standard banner, pre-roll and mobile aligns with consumer media consumption and content creation patterns • Program built on targeting from industry-leading data providers: • Peer39 – contextual targeting (Arts & Entertainment, Shopping, Food & Beverage and Travel) • Lotame and eXelate MasterCard used to target travel purchase intenders • Test buy to start as part of Spring campaign, with earmarked budget for subsequent campaigns Investment & Return: • Cost: $60,000 • Impressions: 19M+ • Projected Site Visits: 6.6K Packet Pg. 311 TDC Meeting 5.29.14 72 TDC Meeting 5.29.14 Sizmek Sample sites: 5.c.b Packet Pg. 312 Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing 73  5.c.b Google and Bing Search Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing Rationale: • Opportunity to drive travel researchers directly to EmeraldCoasting.com, with opportunity to scale • CPC price structure minimizes risk • Built-in option to auto-optimize to keywords driving the highest volume of conversions • 83% of the general Emerald Coast target utilizes Google search; 46% utilizes Bing Highlights: • Target market geo-targeted text ads related to the following keyword categories: • Brand – “Destin,” “Destin Vacations”, “Ft. Walton Beach rentals” • Competitive – “Pensacola,” “Panama City Hotels” • General Travel – “vacation ideas,” “getaway destinations” • Campaign-specific Travel – “family summer vacation,” “spring getaway ideas”, “snowbird offers” • Ads targeted to search keywords as well as content keywords Investment & Return: • Cost: $151,737 • Est. site visits: 65K+ Source: comScore Packet Pg. 313 TDC Meeting 5.29.14 74  5.c.b Google Re-messaging Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing Rationale: Banner on YouTube.com • Re-messaging is a proven means of bringing back non-converting visitors, allowing the brand another opportunity to influence a conversion • Google offers re-messaging at a low CPC price structure • Banners run across Google Display Network, reaching 98% of Emerald Coast general target Highlights: • Banners targeted to site visitors that did not take action beyond viewing the initial landing page Samples of Sites in Google Display Network. Investment & Return: • Cost: $1,838 • Est. site visits: 1,528 Source: comScore Packet Pg. 314 TDC Meeting 5.29.14 75  5.c.b Facebook Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing Rationale: • Facebook’s third-party data partnerships allow us to layer in a wide variety of targeting options, creating opportunities to customize for each campaign • CPC pricing minimizes risk of wasted impressions • Historically efficient site traffic driver Highlights: • Tile ads and News feed ads targeted to Spring, Summer, Fall, Holiday and Snowbirds Investment & Return: • Cost: $15,898 • Est. site visits: 11K+ Source: comScore Packet Pg. 315 TDC Meeting 5.29.14 76  5.c.b Digital Leisure: Baseline Plan Recap Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing Well-rounded plan with a mix of marquee and workhorse placements Site Placements Spend Impressions Projected Cost per Site Visits Visit TripAdvisor Destination and $79,000 5,263,157 19,272 $4.10 Competition Targeted Banners Yahoo! BT/Geo-targeting, $130,000 21,035,012 14,188 $9.16 Search Retargeting Sizmek Real Time Bidding $60,000 19,130,435 6,584 $9.11 Partner Centro-Rocletfuel BT/Geo-targeting $107,000 15,220,485 13,620 $7.86 Google & Bing/Yahoo Campaign-Specific and $151,737 n/a 65,137 $2.33 General Keyword- triggered Search Ads Facebook Geo-and Behaviorally $15,898 n/a 11,188 $1.42 Targeted Tile Ads Google Display Re-messaging Banners $1,838 n/a 1,528 $1.20 Sizmek Ad Serving Fees $6,120 n/a n/a n/a Total $553,900 61,199,089 131,893 $4.14 Packet Pg. 316 TDC Meeting 5.29.14 77 TDC Meeting 5.29.14 Co-op Media Plan Integrated Marketing 5.c.b Packet Pg. 317 Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing 78  5.c.b Coastal Living Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing Rationale: • High propensity for travel to Florida: 154 Target Index • Active travelers, especially to Florida – beach, boating, cultural events and outdoor activities • 1/3 of circulation within driving distance of Emerald Coast Highlights: • Circulation: 469,323 (east of the Mississippi) • AL, MS, GA, FL, WI, IL, KY, TN, IN, MI, OH, WV, VA, NC, SC, PA, DE, MD, DC, NY, NJ, CT, RI, MA, NH, ME, MA, VT • FP4C: Visit Florida February and April 2015 • Bonus advertorial, RRC and leads, mini co-op in March & May 2015 issues, online edition with links, e-newsletters Investment & Return: • Emerald Coast cost: $20,000 per insertion • Cost per two partners: $2,000 per insertion • Impressions: 938,646 minimum Packet Pg. 318 TDC Meeting 5.29.14 79  5.c.b Coastal Living Digital Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing Rationale: • Complements print buy Highlights: • Banner rotation throughout CoastalLiving.com with emphasis on Travel Channel • ROS ad units 300x250, 728x90 • Up to two months flighting • Timing TBD, but likely between Feb’15 and June ‘16 (depending on final timing, we may or may not have to shift budget to following fiscal) Investment & Return: • Emerald Coast cost: $5,000 • Cost per six partners: $833 • Impressions: 1,000,000 total (500k for Emerald Coast) Packet Pg. 319 TDC Meeting 5.29.14 80  5.c.b Southern Living, Digital Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing Rationale: • Relevant beach content alignment • Complements print proposal Highlights: • 100% SOV of Florida’s Best Beaches editorial package – October and November ’14 • Homepage roadblocks • Run of Site media • Enewsletter Sponsorships Investment & Return: • Emerald Coast cost: $25,000 • Cost per twelve partners: $2,083 • Impressions: Est. 1,250,000 total (625k for Emerald Coast) Packet Pg. 320 TDC Meeting 5.29.14 81  5.c.b Collinson Media & Events Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing Rationale: • Multimedia platform offering print and online components • Guaranteed online impressions/website click-thrus • Strong lead generation partner Highlights: • FP4C: Visit Florida In-State Newspaper insert – June 14, 2015 • 500,000 print impressions • 8,000,000 online impressions • 4,000 guaranteed leads Investment & Return: • Emerald Coast cost: $19,400 • Cost per four partners: $1,400 • Impressions: 8,500,000 minimum Packet Pg. 321 TDC Meeting 5.29.14 82  5.c.b Collinson Media & Events, Digital Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing Rationale: • Guaranteed online impressions / website click-thrus • Strong lead generation partner Highlights: • Visit Florida Online Banner Network • 1,000,000 impressions • Standard banner rotation • Visit Florida Pre-Roll Banner Network • :30 video ad • :00-:10 destination • :11-:25 co-op partner • :25-:30 VF brand • Estimated 5k clicks Investment & Return: • Emerald Coast cost: $20,000 • Cost per ten partners: $2,000 • Impressions: 2,500,000 minimum Packet Pg. 322 TDC Meeting 5.29.14 83  5.c.b Fall Travel to Southeast Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing Rationale: • Multi-media platform offering print and online components • Guaranteed online impressions / website click-thrus • Southeast editions of national female-targeted magazines Highlights: • 2/3P4C: September 2015 • AL, GA, LA, TN, TX, MS, KY • 7,500 guaranteed minimum clicks Investment & Return: • Emerald Coast cost: $10,995 • Cost per two partners: $1,000 • Impressions: 187,300 minimum Packet Pg. 323 TDC Meeting 5.29.14 84  5.c.b Escape to the Southeast Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing Rationale: • Southeast Tourism Society multimedia components • Provides annual coverage to 12-state region, print and digital • Lead generation program Highlights: • 3000 word web content with 3 sub-pages, 12 photos/hyperlinks, content video page • Unlimited calendar event page • E-newsletter spotlight • Facebook and Twitter links Investment & Return: • Emerald Coast cost: $1,300 • Cost per six partners: $217 • Impressions: 250,000 minimum (print inclusion in Leisure) Packet Pg. 324 TDC Meeting 5.29.14 85  5.c.b Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing Integrated Marketing – Atlanta Heavy-up Co-op Media Plan Packet Pg. 325 TDC Meeting 5.29.14 86  5.c.b Atlanta Eats Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing Rationale: • Multimedia platform aimed at high-income Atlantans • Program airs on Saturdays and Sundays • Provides contests and long-form content opportunities Highlights: • Content and promotion for eight weeks in-market on TV and radio • Television: 4-minute segment and :30 spots • Radio: 6-minute interview segment and :30 spots • Social media posts: Facebook, Twitter, Instagram • Blog content and additional online exposure Investment & Return: • Emerald Coast cost: $12,500 • Cost per nine partners: $1,389 • Impressions: 1,768,345 minimum Requires prize package of $2,000 and accommodations for TV/Radio crew for Emerald Coast/partners production Packet Pg. 326 TDC Meeting 5.29.14 87  5.c.b Atlanta Braves Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing Rationale: • Major league’s winningest franchise since 1991 • 3rd most popular team & No. 1 in South • Far-reaching fan base Highlights: • Package in development for pre-game network radio • Estimated exposure full season • Advertising schedule would span for most major promotional windows Investment & Return: • Emerald Coast cost: $25,000 (full package: $40,000) • Co-op portion in development • 50% Co-op Cost: $7,500 • Impressions: TBD Packet Pg. 327 TDC Meeting 5.29.14 88 TDC Meeting 5.29.14 Weddings Co-Op Media Plan 5.c.b Packet Pg. 328 Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing 89  5.c.b NW Florida Weddings Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing Rationale: • Integrated Rowland Publishing package with print, digital, SM and email blasts • Direct mailed via Tallahassee, Emerald Coast and 850 Business Magazines • Also available in Books-A-Million/Barnes & Noble in NW Florida, Atlanta and Birmingham for 12 months Highlights: • FP4C two-page advertorial with tablet click-thru – Jan 2015 • Atlanta and Birmingham Wedding Expos (Jan, Apr) • 16x Social Media pushes: FB, Twitter, Instagram, Pinterest Investment & Return: • Emerald Coast cost: $4,675 • Cost per six partners: $780 • Impressions: 261,311 minimum Packet Pg. 329 TDC Meeting 5.29.14 90  5.c.b Birmingham Weddings & Celebrations Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing Rationale: • Top wedding publication in market • Filled with helpful tips and important resource information • Poly-bagged with magazine and mailed to select zips and sold at retail Highlights: • Circulation: 18,000 • FP4C: Winter and Summer editions – Jan and July 2015 • Publication also has a bridal show in July Investment & Return: • Emerald Coast cost: $1,250 per insertion • Cost per three partners: $417 per insertion • Impressions: 36,000 minimum Packet Pg. 330 TDC Meeting 5.29.14 91  5.c.b The Knot Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing Rationale: • A leading wedding/bridal media vendor in print and online Highlights: • 12-month package includes: • Destination Wedding Profile • Destination Wedding Featured Vendor • Wedding Venues Storefront • Weddings Venues Featured Vendor • US Honeymoon and Travel Preferred Position • FP4C Wedding Venues – Fall/Winter • Wedding Venues Print Profile • Direct marketing lists Investment & Return: • Emerald Coast cost: $4,250 • Cost per six partners: $708 • Impressions: 450,000 (225k for Emerald Coast) Packet Pg. 331 TDC Meeting 5.29.14 92 TDC Meeting 5.29.14 Groups Wedding Plan 5.c.b Packet Pg. 332 Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing 93  5.c.b The Knot Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing Rationale: • A leading wedding/bridal media vendor in print and online Highlights: • 12-month Package includes: • Destination Wedding Profile • Destination Wedding Featured Vendor • Wedding Venues Storefront • Wedding Venues Featured Vendor • US Honeymoon and Travel Preferred Position • FP4C Wedding Venues – Fall/Winter • Wedding Venues Print Profile • Direct marketing lists Investment & Return: • Cost: $8,500 • Impressions: 450,000 Packet Pg. 333 TDC Meeting 5.29.14 94  5.c.b Southern Bride Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing Rationale: • Multi-platform weddings/bridal resource: print, .com, blog, app, FB, Twitter, Pinterest and Instagram • Sold in retail outlets and available in advertisers’ locations, upscale spas, hotels and bridal shows throughout the South Highlights: • HP4C: Winter/Spring and Summer/Fall (mid-Dec. and mid June) • 12-month banner advertising • 12-month video spotlight: up to three-minutes (southernbride.com and YouTube channel) Investment & Return: • Cost: $6,050 • Impressions: 140,000 minimum Packet Pg. 334 TDC Meeting 5.29.14 95  5.c.b Southern Weddings Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing Rationale: • Annual keepsake publication distributed nationally • Majority of readers grew up in the South • New partnership with Southern Living extends reach Highlights: • FP4C: Fall 2015 – print, online plus tablet • 12-months online banner advertising • 12-months “SouthWest seal of approval” – Best of South and Blue Ribbon Vendors (both on approval by publication) • Directory Listing & state-specific destination wedding resource • Portfolio gallery & contact information Investment & Return: • Cost: $8,875 • Impressions: 1,000,000 minimum Packet Pg. 335 TDC Meeting 5.29.14 96  5.c.b Birmingham Bridal Directory Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing Rationale: • Highest-circulation directory in the market • Direct link from online version to website • Leads shared 6x per year – up to 1,500 per report • Direct mailed and in retail Highlights: • Circulation: 24,000 • FP4C: Spring, Summer/Fall, Winter • Summer/Fall distributed at Southern Bridal Show (August) Investment & Return: • Cost: $3,000 • Impressions: 72,000 minimum Packet Pg. 336 TDC Meeting 5.29.14 97  5.c.b Atlanta Weddings Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing Rationale: • Top market publication for reaching brides/mothers • Also distributed through multiple events: Bridal Market, bridal expos, trunk shows and magazine’s signature event, The Best of Atlanta Party Highlights: • Circulation: 68,000 • HP4C with matching advertorial – September 2015 Poly-bagged with magazine and sold at retail Investment & Return: • Cost: $3,340 • Impressions: 68,000 minimum (Second edition in Co-op Plan) Packet Pg. 337 TDC Meeting 5.29.14 98 TDC Meeting 5.29.14 Military Co-op Media Plan 5.c.b Packet Pg. 338 Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing 99  5.c.b DCMilitary Family Life Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing Rationale: • Over 1/3 of all officers live in D.C. • Military are accustomed to travel and book family getaways when they have leave Highlights: • Full year online banner advertising package Investment & Return: • Emerald Coast cost: $3,000 • Cost per six partners: $500 • Impressions: 600,000 minimum Packet Pg. 339 TDC Meeting 5.29.14 100  5.c.b The Griffon Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing Rationale: • Government authorized, award-winning quarterly publication • The 108th Training Command has over 10,000 units in GA, AL, MS, FL, NC, SC, DC, VA, MD, TN, KY, VA • Regular Travel USA features on family trips, reunions and group getaways Highlights: • Circulation: 15,000 – required reading • FP4C: Spring 2015 (Feb 26) & Fall 2015 (Sept 3) Investment & Return: • Emerald Coast cost: $3,690 per insertion • Cost per six partners: $400 per insertion • Impressions: 30,000 minimum Packet Pg. 340 TDC Meeting 5.29.14 101  TDC Meeting 5.29.14 Leisure, Reunion Military Groups Plan: 5.c.b Packet Pg. 341 Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing 102  5.c.b Military Reunions Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing Rationale: • Only publication for those organizing military reunions • Multiplatform: print, website, Facebook, Twitter, Pinterest Highlights: • Circulation: 15,000 • 1/3P4C: Reunions Workbook – April 2015 and CVB Issue – August 2015 • 12-month print and online annual listing • 12-month online banner advertising Investment & Return: • Cost: $8,000 • Impressions: 75,000 minimum Packet Pg. 342 TDC Meeting 5.29.14 103  TDC Meeting 5.29.14 Sports Co-op Media Plan 5.c.b Packet Pg. 343 Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing 104  5.c.b Connect Sports Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing Rationale: • Published by Collinson Media, a leader in travel and meetings industries • Reaches 90% of sports industry decision-makers • Online version has searchable features and is available 24/7 Highlights: • FP4C with three pages of sponsored content (four pages) – March 2015 • Online edition links to website • Ability to highlight up to eight venues Investment & Return: • Emerald Coast cost: $2,500 • Cost per six partners: $417 • Impressions: 5,500 minimum Packet Pg. 344 TDC Meeting 5.29.14 105  5.c.b Sports Destination Management Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing Rationale: • Editorial focuses on event location strategies and management • Governing bodies – site selectors and logistics managers • Highest circulation publication within sports category Highlights: • FP4C destination spotlight – includes 2 pages of advertorial with photos (3 pages) – September/October 2014 • Includes 500 reprints for distribution • Additional 12-month online package available Investment and Return: • Emerald Coast Print cost: $3,650 • Cost per six partners: $609 • Emerald Coast Online cost: $2,625 • Cost per six partners: $438 • Impressions: 78,000 minimum (Second Spotlight in Groups Plan) Packet Pg. 345 TDC Meeting 5.29.14 106  TDC Meeting 5.29.14 Group Sports Plan 5.c.b Packet Pg. 346 Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing 107  5.c.b Sports Destination Management Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing Rationale: • Editorial focuses on event location strategies and management • Governing bodies – site selectors and logistics managers • Highest-circulation publication within sports category Highlights: • FP4C Destination Spotlight – includes two pages of advertorial with photos (3 pages) – March/April 2015 • Includes 500 reprints for distribution • Additional 12-month online package available (in Co-op Plan) Investment & Return: • Cost: $7,300 • Impressions: 18,500 minimum (Second Spotlight in Co-op Plan) Packet Pg. 347 TDC Meeting 5.29.14 108  5.c.b Sports Planning Guide Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing Rationale: • Part of Premier Travel Media – network of over 130,000 planners • Integrated print and digital products and site profile summaries Highlights: • Sports market site inspection: site profile with multiple images, links back to Emerald Coast site • 12-month profile presence Investment & Return: • Cost: $1,295 • Impressions: 50,400 minimum Packet Pg. 348 TDC Meeting 5.29.14 109  5.c.b Sports Websites Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing Rationale: • Ensures coverage against entire sports planning industry • Provides 24/7 ongoing coverage • SportsEvents • SportsTravel Highlights: • 12-month online banner advertising • 6 months on each website • Qualifies for SportsEvents lead generation program Investment & Return: • Cost: $8,370 • Impressions: 60,000 minimum Packet Pg. 349 TDC Meeting 5.29.14 110  TDC Meeting 5.29.14 Markets Canadian & International 5.c.b Packet Pg. 350 Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing 111  TDC Meeting 5.29.14 Snowbirds and International Travel 5.c.b Packet Pg. 351 Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing 112  5.c.b Canadian Traveller Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing Rationale: • Distribution: paid subscribers, digital by request and national newsstand sales per issue • 70% of subscribers in SW Ontario, 30% in balance of Canada Highlights: • FP4C in Visit Florida 2015 Canadian Guide – January 2015 • FP4C in Canadian Traveller Fall Guide – August 2015 • 12x in e-newsletter, deployed to 17,000+ opt-ins • 6x online articles and 2x social media pushes (FB, Twitter, Pinterest) • 100,000 online impressions • Prize partner in sweepstakes: print, online, e-blasts • 4+ page “Destination of the Week” feature written by staff with supplied editorial – Canadian Traveller TRADE INDUSTRY Investment & Return: • Cost: $26,100 • Impressions: 1,520,000 minimum (digital inclusion in Co-op) Packet Pg. 352 TDC Meeting 5.29.14 113  5.c.b Dreamscapes Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing Rationale: • Inserted in The Globe and Mail and available to frequent travelers through Air Canada Maple Leaf Club lounges • Distribution: Ontario, British Columbia, Alberta, Manitoba and Quebec • Audited circulation is available in print and online Highlights: • Circulation: 106,000 • 2/3P4C: Visit Florida: Fall/Winter – 10/22/2014 • 2/3P4C: Visit Florida: Winter – 11/26/2014 • Spotlight on Florida in Fall and Winter issues • Ad investments guarantee editorial coverage Investment & Return: • Cost: $7,900 • Impressions: 212,000 minimum Packet Pg. 353 TDC Meeting 5.29.14 114  5.c.b Crossings Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing Rationale: • Canadian pub for cross-border explorers • Distribution in seven Ontario daily newspapers, Windsor CVB, Windsor Airport, travel information centers across Ontario & travel agents • Distribution in Ontario and Michigan Highlights: • Circulation: 150,000 • Visit Florida FP4C: Fall/Winter – October 10, 2014 • Florida editorial and guaranteed Emerald Coast - specific content Investment & Return: • Cost: $4,500 • Impressions: 150,000 minimum Packet Pg. 354 TDC Meeting 5.29.14 115  5.c.b Toronto Life Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing Rationale: • Canada’s No. 1 city magazine • Readers are 70% more likely to have traveled to Florida in the past three years Highlights: • Circulation: 89,082 • FP4C: Visit Florida: Escape to the South – January 2015, On Sale Date in mid-December 2014 • Available both in print and online Investment & Return: • Cost: $11,387 • Impressions: 89,082 minimum Packet Pg. 355 TDC Meeting 5.29.14 116  5.c.b International Travel Guide Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing Rationale: • Visit Florida fulfillment piece, available in print and online • Distributed in 17 markets, including entire U.K. • Three language editions: English, French, German Highlights: • HP4C: January 2015 – full year exposure Distribution by Country / • Distributed at trade and consumer travel shows Language • Digital edition includes live website and video links 21% Investment & Return: 13% 53% • Cost: $6,110 • Impressions: 74,925 minimum 13% UK France Germany English Packet Pg. 356 TDC Meeting 5.29.14 117  TDC Meeting 5.29.14 Co-op Media Plan Canadian & International 5.c.b Packet Pg. 357 Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing 118  5.c.b Canadian Traveller Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing Rationale: • Distribution: paid subscribers, digital by request and national newsstand sales per issue • 70% of subscribers in SW Ontario, 30% in balance of Canada Highlights: • FP4C in Visit Florida 2015 Canadian Guide – January 2015 • Supplements FP4C insertion in same issue from Leisure plan Investment & Return: • Emerald Coast cost: $2,463 • Cost per six partners: $411 • Impressions: 130,000 minimum Packet Pg. 358 TDC Meeting 5.29.14 119  5.c.b Canadian Traveller, Digital Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing Rationale: • Online presence complements print commitment, allowing for maximum coverage against Canadian Snowbird market Highlights: • Impressions across CanadianTraveller.net • Newsletter banners • Recommend further enhancing reach with publisher social postings Investment & Return: • Emerald Coast cost: $4,350 • Cost per six partners: $725 • Impressions: 159,000 minimum • Please note that we will also have 1.5M+ impressions as part of the stand alone leisure buy Packet Pg. 359 TDC Meeting 5.29.14 120  5.c.b Urban Expressions Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing Rationale: • Home delivered by The Montreal Gazette • 76% of readers consider it their main source of information on travel Highlights: • Circulation: 87,759 • Published by The Montreal Gazette newspaper • FP4C: Fall (September 2014) and Winter (November 2014) issues Investment & Return: • Emerald Coast cost: $2,596 per issue • Cost per three partners: $550 • Impressions: 175,518 minimum Packet Pg. 360 TDC Meeting 5.29.14 121  5.c.b International Travel Guide Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing Rationale: • Visit Florida fulfillment piece, available in print and online • Distributed in 17 markets, including entire U.K. • Three language editions: English, French, German Highlights: Distribution by Country / • FP4C: January 2015 – full year exposure Language • Distributed at trade and consumer travel shows • Digital edition includes live website and video links 21% 53% 13% Investment & Return: • Emerald Coast cost: $7,045 13% • Cost per three partners: $785 UK France Germany English • Impressions: 74,925 minimum Packet Pg. 361 TDC Meeting 5.29.14 122  TDC Meeting 5.29.14 Group Canadian Plan 5.c.b Packet Pg. 362 Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing 123  5.c.b Canadian Motor Coach Association Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing Rationale: • National association representing 3 out of 4 motor coach and tour operators in Canada • Governed by Board of Directors comprised equally of bus and tour operators • Represents a merging of: • Western Canada • Ontario • Quebec Highlights: • 12-month online banner advertising Investment & Return: • Cost: $2,250 • Impressions: 48,000 minimum Packet Pg. 363 TDC Meeting 5.29.14 124  TDC Meeting 5.29.14 Media Detail 5.c.b Packet Pg. 364 Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing 125  5.c.b Leisure Transient Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing Vendor Opportunity Impressions Campaign Dollars Official VF Visitor’s FP4C: Jan 2015 with e-book 600,000 Spring, Summer, Fall $15,956 Guide inclusion Beaches, Resorts & FP4C: Dec 2014 – Jul 2015 400,000 Spring, Summer, Fall $6,020 Parks Life’s A Beach FP4C: Sep 2014 – Oct 2015 500,000 Spring, Summer, Fall $9,925 National Cable Estimated 380x :30 & :15 spots: 41,489,000 Spring, Summer, Fall $270,000 Weather Channel & Cooking Channel Bill Dance TV TV segments, FB, banner ads, 8,475,000 Spring, Summer, Fall $55,000 endorsement & usage Destination Network :30 & :15 spots: 28 weeks 12,261,000 Spring, Summer, Fall $42,500 TV Satellite Radio Estimated 852x :30 spots, 17 23,316,000 Spring, Fall, Christmas $38,250 weeks Spot Market Radio Brand & Promotional Radio, 12 22,099,060 Spring, Summer, Fall, $113,000 weeks Christmas Coastal Living FP4C: Nov 2014 and Visit 1,407,969 Spring, Summer, $72,000 Florida Feb & Apr – includes Christmas bonus advertorial, leads, online travel deal features, e-newsletters with leads, mini co-op in Mar & May 2015 issues, e-version with links, Packet Pg. 365 TDC Meeting 5.29.14 126  5.c.b Leisure Transient Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing Vendor Opportunity Impressions Campaign Dollars Southern Living HP4C: Jan and Mar 2015 – 4,150,000 Spring, Summer $90,262 includes RSC for leads Better Homes and HP4C: Feb and March 2015 – 1,000,000 Spring, Summer $27,115 Gardens, EveryDay with Visit South – includes Rachel Ray, More, Family advertorial, SM and lead Circle generation Better Homes & Gardens, HP4C: Jun and July 2015 – 300,000 Summer, Fall $13,950 EveryDay with Rachel Ray, 2,500 leads guaranteed and More lead generation Collinson Media: FP4C: Visit Florida – Out-Of- 8,500,000 Spring, Summer $25,000 Newspaper Insert State – Feb 2015 – includes 4,000 leads and digital impressions Collinson Media: FP4C: Visit Florida – America’s 8,500,000 Spring, Summer $25,000 Newpaper Insert Best Vacations – Apr 2015 – includes 4,000 leads and digital impressions Packet Pg. 366 TDC Meeting 5.29.14 127  5.c.b Leisure Transient Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing Vendor Opportunity Impressions Campaign Dollars Collinson Media: HP4C: Visit Florida – Fall 8,530,000 Fall $20,000 Newspaper Insert 2014, Oct 14 – includes 4,000 leads and digital impressions. Also includes HP4C Co-op print and Atlanta e-blast Escape to Southeast FP4C: Jan 2015 – Escape 250,000 Spring, Summer, $3,400 to SE Travel Guide - Fall includes lead generation Texas Monthly HP4C: Mar, May (Visit 919,053 Spring, Summer, $27,984 Florida) & Aug 2015 – Fall includes advertorial, digital and lead generation Atlanta Magazine HP4C: Dec 2014, Mar & 202,155 Spring, Summer, $8,067 Sept 2015 – 100% Visit Fall Florida – includes advertorial and digital Atlanta Braves Radio package in TBD Spring, Summer, $25,000 negotiation Fall, Christmas Packet Pg. 367 TDC Meeting 5.29.14 128  5.c.b Leisure Transient Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing Vendor Opportunity Impressions Campaign Dollars Canadian Traveller FP4C: Visit Florida 2015 Canadian 1,520,000 Snowbirds $26,100 Guide – Jan, 2015 & FP4C: Canadian Traveller Fall Guide – Aug 2015 plus 12x e-newsletters, 6x online articles with 2x Social Media pushes, sweepstakes (print, online, e-blast promotion) and 4+ page Destination Feature of the Week in CT TRAVEL INDUSTRY publication Dreamscapes 2/3P4C: Visit Florida Fall/Winter 212,000 Snowbirds $7,900 (10/22/14) & Winter (11/26/14) – includes editorial features Crossings FP4C: Visit Florida Fall/Winter 150,000 Snowbirds $4,500 (10/10/14) – includes editorial feature Toronto Life FP4C: Visit Florida – Escape to the 89,082 Snowbirds $11,387 South – Jan 2015 – includes e- version International Travel Guide HP4C: Visit Florida – Jan 2015 – 74,925 Spring, Summer, $6,110 includes e-version and video links Fall, Snowbirds Packet Pg. 368 TDC Meeting 5.29.14 129  5.c.b Leisure Transient Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing Vendor Opportunity Impressions Campaign Dollars TripAdvisor Content module, Destination 5,263,158 Spring, Summer, Fall, $79,000 content banner rotation Christmas Centro – Rocketfuel Behavioral and Demo-targeted 15,220,485 Spring, Fall $107,000 Banners Yahoo! Search re-targeting, Travel 21,035,012 Spring, Summer, Fall, $130,000 content rotation, Behavioral and Christmas demo-targeting Sizmek Real Time Bidding platform test 19,130,435 Spring, Summer, Fall $60,000 Google Search Keywords search + text ads in N/A (46,460 Spring, Summer, Fall, $99,465 display network clicks) Christmas Google Display re-messaging N/A (2,450 Spring, Summer, Fall, $1,838 clicks) Christmas Bing-Yahoo! Search Keyword search + text ads in N/A (24,416 Spring, Summer, Fall, $52,272 display network clicks) Christmas Facebook Targeted tile ads and newsfeed N/A (25,724 Spring, Summer, Fall, $15,898 ads clicks) Christmas Packet Pg. 369 TDC Meeting 5.29.14 130  5.c.b Leisure Transient Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing Vendor Opportunity Impressions Dollars Ad serving fee estimate $10,401 Radio Promotional Costs $2,725 TOTAL 205,594,334 $1,503,025 Incremental N/A (289,782 $596,975 Recommendation additional clicks) TOTAL (Baseline + Incremental) 350,094,334 $2,100,000 Packet Pg. 370 TDC Meeting 5.29.14 131  5.c.b Co-op Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing Vendor Opportunity Impressions Campaign Dollars Coastal Living FP4C: Visit Florida Feb 938,646 Spring, Summer $40,000 & Apr 2015 – includes advertorial, RRC with leads, mini co-op in Mar & May 2015 issues, e-version with links, e-newsletters Collinson Media: FP4C: Visit Florida – 8,500,000 Summer, Fall $19,400 Newspaper Insert In-State – Jun 2015 – includes 4,000 leads and digital impressions EveryDay with Rachel 2/3P4C: Autumn Travel 187,300 Christmas, Snowbirds $10,995 Ray/More to Southeast – Sep 2015 – includes guaranteed 7,500 online clicks Packet Pg. 371 TDC Meeting 5.29.14 132  5.c.b Co-op Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing Vendor Opportunity Impressions Campaign Dollars Atlanta Eats TV/Radio contest/promotion, 1,768,345 Spring, Summer $12,500 includes TV: 4-minute segment & :30 sec spots, Radio: 6-minute interview & :30 sec spots, SM posts, blog content & online exposure Atlanta Braves Radio package in negotiation TBD Spring, Summer, Fall, $7,500 Christmas Canadian Traveller FP4C: Visit Florida – Jan or Aug 130,000 Snowbirds $2,463 2015 Canadian Guide (recommendation is Jan). Increases full Emerald Coast to 2x FP4C Montreal Gazette: FP4C: Fall (Sep/Oct 2014) & 175,518 Snowbirds $5,192 Urban Expressions Winter (Nov/Dec 2014) Magazine International Travel FP4C: Visit Florida – Jan 2015 – 74,925 Spring, Summer, Fall, $7,045 Guide includes e-version and video Snowbirds links. Increases Full Emerald Coast to 1 ½ pages 4C Packet Pg. 372 TDC Meeting 5.29.14 133  5.c.b Co-op Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing Vendor Opportunity Impressions Campaign Dollars Escape to Southeast Jan 2015 – Escape to SE 250,000 Spring, Summer, Fall, $1,300 Travel Guide – digital Snowbirds package components Birmingham Weddings & FP4C: Winter (Jan 2015) & 36,000 Non-Seasonal/Niche $2,500 Celebrations Summer (Jul 2015) editions – distributed at Bridal Show in July NW Florida Weddings FP4C with 2-page 261,311 Non-Seasonal/Niche $4,675 advertorial: Jan 2015 – distributed in Tallahassee, NW Florida, Birmingham & Atlanta. Includes 16x SM pushes along with Bridal Expo hand-outs in Atlanta (Jan 2015) & Birmingham (Apr 2015) DCMilitary Life Banner advertising – 12 600,000 Non-Seasonal/Niche $3,000 months, Sep 2014 – Oct 2015 Packet Pg. 373 TDC Meeting 5.29.14 134  5.c.b Co-op Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing Vendor Opportunity Impressions Campaign Dollars The Griffon FP4C: Spring (Feb 26th) & 30,000 Non- $7,380 Fall (Sept 3rd) 2015 Seasonal/Niche Sports Destination FP4C: Destination Spotlight – 18,500 Non- $3,650 Sep/Oct 2014 – includes 2 Seasonal/Niche pages of advertorial, 500 reprints & 12-months online banner advertising Sports Destination Banner advertising – 12 60,000 Non- $2,625 months, Sep 2014 – Oct Seasonal/Niche 2015 Connect Sports Facilities FP4C with 3 pages of 5,500 Non- $2,500 Guide sponsored content (4 Pages: Seasonal/Niche Mar 2015 – online edition links to website Packet Pg. 374 TDC Meeting 5.29.14 135  5.c.b Co-op Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing Vendor Opportunity Impressions Campaign Dollars TheKnot Destination 225,000 Non-Seasonal/Niche $4,250 Southern Living Digital Best Beaches Sponsorship – 625,000 Non-Seasonal $25,000 October –November ’14 Coastal Living Digital Banner rotation across site, 250,000 Likely Feb’15, which fall $5,000 with focus on Travel Channel in line with Spring timing Collinson Digital Co-Op VF digital network banners 2.5M+ TBD $20,000 and pre-roll Canadian Traveller Banner impressions across 159,000 Snowbirds $4,350 site, newsletter banners, potential social mentions Visit Florida Placeholder spend, to be TBD TBD $8,190 updated once ‘14-’15 opportunities are published Ad Serving Fee Estimate $2,000 TOTAL $201,515 Packet Pg. 375 TDC Meeting 5.29.14 136  5.c.b Groups Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing Vendor Opportunity Impressions Campaign Dollars The Knot Digital Package: Oct 2015 – 450,000 Groups $8,500 Sep 2014, including Destination Wedding Profile & featured vendor, Wedding Venues Storefront & featured vendor, US Honeymoon & Travel preferred position, FP4C Fall/Winter 2014 Weddings Venues and leads Southern Bride HP4C: Winter/Spring & 140,000 Groups $6,050 Summer/Fall – mid Dec 2014 & mid Jun 2015 – includes 12- months online banner advertising and video spotlight Southern Weddings FP4C: Fall – Sep 2015 – 1,000,000 Groups $8,875 includes 12 months online banner advertising, along with “Blue Ribbon Vendor” & “Best of the South seals of approval – directory listing with state- specific destination weddings resource, photo gallery & contact information Packet Pg. 376 TDC Meeting 5.29.14 137  5.c.b Groups Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing Vendor Opportunity Impressions Campaign Dollars Birmingham Bridal FP4C: All quarterly issues 72,000 Groups $3,000 Directory of the fiscal year – includes distribution at Southern Bridal Show (Aug 2015) and leads shared 6x per year Atlanta Weddings HP4C with matching 68,000 Groups $3,340 editorial: Sep 2015 Military Reunions 1/3P4C: Reunions 75,000 Groups $8,000 Workbook (Apr 2015) & CVB Issue (Aug 2015). Also includes 12-months online banner advertising & Print/Online annual listing Sports Destination FP4C: Destination Spotlight 18,500 Groups $7,300 – Mar/Apr 2015– includes 2 pages of advertorial, 500 reprints & 12-months online banner advertising Sports Planning Guide Sports Market Site 50,400 Groups $1,295 InSpection: 12-months site profile with multiple images & links back to site Packet Pg. 377 TDC Meeting 5.29.14 138  5.c.b Groups Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing Vendor Opportunity Impressions Campaign Dollars SportsEvents Banner advertising – 12 30,000 Groups $3,000 months, Sep 2014 – Oct 2015 SportsTravel Banner advertising – 12 30,000 Groups $5,370 months, Sep 2014 – Oct 2015 Canadian Motorcoach Banner advertising – 12 48,000 Groups $2,250 Association months, Sep 2014 – Oct 2015 GSAE-TV Banner advertising – 12 TBD Groups/Meetings/ $2,025 months, Sep 2014 – Oct Conventions 2015 FSAE Banner advertising – 6 TBD Groups $2,850 months – dates TBD Tallahassee SAE Banner advertising – 6 TBD Groups $1,950 months – dates TBD LSAE 2/3P4C: Annual Directory – Jun 500 Groups $2,750 2015 ACAE FP4C: Annual Directory – Mar 425 Groups $900 2015 Packet Pg. 378 TDC Meeting 5.29.14 139  5.c.b Groups Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing Vendor Opportunity Impressions Campaign Dollars Integrated Hospitality Sales Lead generation partner: N/A Groups $15,000 Solutions call center & digital contact strategies – 1,000 multi- segment leads Group Travel Leader Banner advertising – 6 30,000 Groups $3,600 months – dates TBD Group Travel Directory, Banner advertising – 12 182,400 Groups $2,290 Reunion Market Workbook months, Sep 2014 – Oct 2015 & Reunions Market Site InSpection: site profile with multiple images & links back to site Red Hot Celebrations DMO package: Dates TBD 30,500 Groups $1,250 – 3 events, with an e-blast & 2x customized e-blasts American Bus Association Banner advertising – 12 186,000 Groups $6,000 months, Sep 2014 – Oct 2015 Florida Motorcoach Banner advertising – 12 40,000 Groups $850 months, Sep 2014 – Oct 2015 in FMA Bus Bulletin & online travel directory Packet Pg. 379 TDC Meeting 5.29.14 140  5.c.b Groups Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing Vendor Opportunity Impressions Campaign Dollars Alabama Motorcoach FP4C: Directory – Aug 550 Groups $2,300 2015 & HP4C: Newsletter – Apr 2015 Religious Travel Directory Banner advertising – 12 48,000 Groups $2,290 months, Sep 2014 – Oct 2015 & Religious Site InSpection: site profile with multiple images & links back to site Going On Faith Banner advertising – 12 60,000 Groups $3,600 months, Sep 2014 – Oct 2015 Small Market Meetings Banner advertising – 6 30,000 Groups $3,600 months – dates TBD Ad Serving Fees Groups $2,000 $110,235 Packet Pg. 380 TDC Meeting 5.29.14 141  5.c.b Meetings & Conventions Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing Vendor Opportunity Impressions Campaign Dollars Meetings Focus Lead generation partner: call N/A Meetings/Conventions $6,500 center – 90 hours of lead generation of multi-segments Collinson Media Media & Lead Generation 374,500 Meetings/Conventions $60,200 package: HP4C: 3x each in Connect, Collaborate & Rejuvenate with 6 HP of matching editorial, 4x Insider Series video sponsorship (pre-roll, interview, e-blast, SM pushes), inclusion in sales kits & 220 guaranteed leads Plan Your Meetings FP4C: Digital PYM Magazine 168,000 Meetings/Conventions $5,000 12-months, 3x Weekly Deals & Highlights, 2x PYM Live Events, custom e-blast, Destination Guide editorial & online ads (includes splash page & top banner ad along with link), customized online business directory ad 12- months and 80 hours of lead generation Packet Pg. 381 TDC Meeting 5.29.14 142  5.c.b Meetings & Conventions Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing Vendor Opportunity Impressions Campaign Dollars CVENT 2 Diamond Listing, N/A Meetings/Conventions $5,802 Suggested Ads Google/Bing-Yahoo Text ads targeted to N/A Meetings/Conventions $6,811 Search Branded and General meeting search terms LinkedIn Targeted image + copy Est. 14M+ Meetings/Conventions $11,962 ad, lead gen toolbar GSAE-TV Banner advertising – 12 TBD Meetings/Conventions/ $2,025 months, Sep 2014 – Oct Groups 2015 Christian Meetings & HP4C: all quarterly issues 3,600 Meetings/Conventions $1,200 Conventions Association of the fiscal year Ad Serving Fees Meetings/Conventions $500 $100,000 Packet Pg. 382 TDC Meeting 5.29.14 143 TDC Meeting 5.29.14 Measuring Success 5.c.b Packet Pg. 383 Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing  5.c.b Measuring Success Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing Performance will be measured by: Ongoing Performance: • Unique visits to website • Social media performance • Bed tax revenue • Visitation • Visitor spending Campaign Performance: • Track and report online metrics (impressions, clicks, click rate, etc.) Packet Pg. 384 TDC Meeting 5.29.14 TDC Meeting 5.29.14 Marketing Plan Budget 5.c.b Packet Pg. 385 Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing  5.c.b Consolidated Strategic Marketing Plan Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing Activity Dollars Promotional Items & Collateral (Trade Shows, Sales Calls, Film, Visitor Center, ECCC, & Other) $83,370 Local Event Promotional Activities $4,700 Trade Show Fees $65,655 Advertising Agency (Base Services & Travel) $465,000 Advertising Agency (Media Planning & Purchasing) $100,000 Website Development & Maintenance $82,500 Familiarization Tours, Press Visits $70,400 Media Campaign (Fall/Winter, Christmas, Snowbird, Spring/Summer, Non-Seasonal/Niche, Groups, $1,914,775 Meetings/Conventions) Campaign Production $200,000 Special Events (Application Funding & Direct Advertising) $225,000 Airport, Welcome Center, & Publication Advertising $11,210 Promotional Reserve $100,000 Grand Total Promotional Activities (-548xxx accounts) $3,322,610 Packet Pg. 386 TDC Meeting 5.29.14  5.c.b Promotional Reserve Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing Promotional Reserve funds may be appropriated in accordance with County approval authority and with concurrence of the TDC Chairman. A monthly reconciliation of the use of promotional reserve funds will be provided to the TDC and BCC for informational purposes. Packet Pg. 387 TDC Meeting 5.29.14  TDC Meeting 5.29.14 +600K Incremental Digital Spend, 5.c.b Packet Pg. 388 Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing 149  5.c.b Google and Bing Search: Increased Budget Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing Rationale: • Projected cost per site visitor is $2.30, representing the third lowest cost per on the plan • According to Google, there is room to scale based on search impression share • Search impression share = Advertiser’s estimated share of search network impressions, based on total impression pool and advertiser’s presence within that network Highlights: • Plus up presence across Brand, Competitive and General Travel categories, as these have shown the greatest opportunity to scale • Spend to achieve 60-80% share of voice from Spring to Holiday, ensuring adequate coverage against highly competitive, highly relevant terms • Maintain baseline presence for campaign-specific terms • 400% increase in projected site visits from an audience that is actively seeking out related travel/beach information Investment & Return: • Cost: $742,525 (+389% from baseline) • Est. site visits: 322K+ (+396% from baseline) Packet Pg. 389 TDC Meeting 5.29.14 150  5.c.b Facebook: Increased Budget Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing Rationale: • Facebook has the second to lowest projected cost per visitation • Baseline plan built on average frequency of 12x per user, per campaign • Baseline + increased budget allows for average frequency of 17x per user, per campaign • 17x frequency allows for strong coverage against Facebook-happy general target audience • Average usage days per visitor, per month: 13 • Average # of months in each campaign: 4 • Average total usage days per campaign: 52 Highlights: • Tile ads and newsfeed ads targeted to Spring, Summer, Fall, Holiday and Snowbirds • Opportunity to utilize a portion of the budget to promote relevant, timely page posts Investment & Return: • Cost: $21,168 (33% from baseline) • Est. site visits: 14K+ (31% from baseline) Source: comScore Packet Pg. 390 TDC Meeting 5.29.14 151  5.c.b Digital Leisure: Baseline + Incremental Recap Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing Focused budget additions result in impressive increase in site visits: Spend +108% - Visits up 198%, Cost per Visit down 30% Site Placements Spend Impressions Projected Cost per Site Visits Visit TripAdvisor Destination and $79,000 5,263,157 19,272 $4.10 Competition Targeted Banners Yahoo BT/Geo-targeting, $130,000 21,035,012 14,188 $9.16 Search Retargeting Sizmek Real Time Bidding $60,000 19,130,435 6,584 $9.11 partner Centro-Rocketfuel BT/Geo -targeting $107,000 15,220,485 13,620 $7.86 Google & Bing/Yahoo Campaign-specific and $742,525 n/a 322,936 $2.30 General Keyword- triggered Search Ads Facebook Geo and Behaviorally $21,168 n/a 14,687 $1.44 Targeted Tile Ads Google Display Re-messaging Banners $2,756 n/a 2,292 $1.20 Sizmek Ad Serving Fees $6,065 n/a n/a n/a Total $1,148,513 205,149,089 393,578 $2.90 Packet Pg. 391 TDC Meeting 5.29.14 152  5.c.b Baseline vs. Baseline + Incremental Impact on Visitation Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing Baseline budget, full fiscal year Est. Site Visits - Total, from Digital Media Only 131,893 Site Visits - Display 66,757 Site Visits - Search 65,137 Historical % of Site Visits from Display 21% Historical % of Site Visits from Search 18% Est. % of Site Visits from Search + Display 39% Est. Total Site Visits 342,580 Baseline budget + incremental budget, full fiscal year Est. Site Visits - Total, from Digital Media only 393,578 Site Visits - Display 70,642 Site Visits - Search 322,936 Historical % of Site Visits from Display 21% Historical % of Site Visits from Search 18% Est. % of Site Visits from Search + Display 39% Est. Total Site Visits 1,022,281 Source: Google Analytics Packet Pg. 392 TDC Meeting 5.29.14 153  5.c.b Consolidated Strategic Marketing Plan (option 2) Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing Activity Dollars Promotional Items & Collateral (Trade Shows, Sales Calls, Film, Visitor Center, ECCC, & Other) $83,370 Local Event Promotional Activities $4,700 Trade Show Fees $65,655 Advertising Agency (Base Services & Travel) $465,000 Advertising Agency (Media Planning & Purchasing) $100,000 Website Development & Maintenance $82,500 Familiarization Tours, Press Visits $70,400 Media Campaign (Fall/Winter, Christmas, Snowbird, Spring/Summer, Non-Seasonal/Niche, Groups, $2,511,750 Meetings/Conventions) Campaign Production $200,000 Special Events (Application Funding & Direct Advertising) $225,000 Airport, Welcome Center, & Publication Advertising $11,210 Promotional Reserve $100,000 Grand Total Promotional Activities (-548xxx accounts) $3,919,585 Packet Pg. 393 TDC Meeting 5.29.14  TDC Meeting 5.29.14 Appendix 5.c.b Packet Pg. 394 Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing 155  TDC Meeting 5.29.14 Group Travel Plan 5.c.b Packet Pg. 395 Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing 156  5.c.b Group Travel Leader Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing Rationale: • Industry recognized The Group Travel Leader family of publications/websites • 20,000 travel buyers and industry professionals Highlights: • 6-month online banner advertising Investment & Return: • Cost: $3,600 • Impressions: 30,000 minimum Packet Pg. 396 TDC Meeting 5.29.14 157  5.c.b Group Travel Directory, Reunions Workbook Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing Rationale: • Part of Premier Travel Media – network of over 130,000 planners • Integrated print and digital products and site profile summaries Highlights: • 12-months online banner advertising – Group Travel Directory • Reunions Market Site InSpection: site profile with multiple images, links back to Emerald Coast site Investment & Return: • Cost: $2,290 • Impressions: 182,400 minimum Packet Pg. 397 TDC Meeting 5.29.14 158  TDC Meeting 5.29.14 Bus Tours/Motor Coach Plan 5.c.b Packet Pg. 398 Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing 159  5.c.b American Bus Association Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing Rationale: • Tour and motorcoach planners and operators association • Polled preference for obtaining destination advertising information: 64% went to website based on advertising Highlights: • Largest customer segments: mature adults (A65+), student groups and adult groups 45-54 years of age • 15,500 average unique visitors per month • 12-month online banner advertising Investment & Return: • Cost: $6,000 • Impressions: 186,000 minimum Packet Pg. 399 TDC Meeting 5.29.14 160  5.c.b Florida and Alabama Motor Coach Associations Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing Rationale: • Direct access to top feeder market group travel associations • Members are responsible for planning and operations • Florida: recently re-organized and is managed by ABA Highlights: • Florida: 12-month banner advertising in FMA Bus Bulletin and online travel directory • Alabama: FP4C in annual directory and QP4C in Spring newsletter Investment & Return: • Cost: $3,150 • Impressions: 40,550 minimum Packet Pg. 400 TDC Meeting 5.29.14 161  5.c.b Red Hot Celebrations Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing Rationale: • The travel trade’s event connection • Mission is to be a one-stop shop for tour operators looking to add value to their itineraries by including special events • Database, e-newsletter and website platforms Highlights: • DMO package includes listing of up to three events as part of Red Hot Celebrations’ website and planner e- blast • 2x customized, geo-targeted e-newsletters – 100% SOV Investment & Return: • Cost: $1,250 • Impressions: 30,500 minimum Packet Pg. 401 TDC Meeting 5.29.14 162  TDC Meeting 5.29.14 Religious Groups Plan 5.c.b Packet Pg. 402 Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing 163  5.c.b Christian Meetings & Conventions Association Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing Rationale: • Official newsletter of the Christian Meetings & Conventions Association Highlights: • Circulation: 1,200 • HP4C: in each quarterly issue within FY • Winter (January), Spring (April), Summer (August) Investment & Return: • Cost: $1,200 • Impressions: 3,600 minimum Packet Pg. 403 TDC Meeting 5.29.14 164  5.c.b Religious Travel Directory Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing Rationale: • Part of Premier Travel Media – network of over 130,000 planners • Integrated print and digital products and site profile summaries Highlights: • 12-month online banner advertising • Religious site inspection: site profile with multiple images, links back to Emerald Coast site Investment & Return: • Cost: $2,290 • Impressions: 48,000 minimum Packet Pg. 404 TDC Meeting 5.29.14 165  5.c.b Going On Faith Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing Rationale: • Part of industry recognized The Group Travel Leader family of publications/websites • Strong voice of faith-based travel • Over 7,000 qualified travel planners for churches and religious organizations Highlights: • 12-month online banner advertising Investment: • Cost: $3,600 • Impressions: 60,000 minimum Packet Pg. 405 TDC Meeting 5.29.14 166  TDC Meeting 5.29.14 Meetings & Conventions Plan 5.c.b Packet Pg. 406 Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing 167  TDC Meeting 5.29.14 Trade Lead Generation Plan 5.c.b Packet Pg. 407 Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing 168  5.c.b Meetings Focus Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing Rationale: • ECCC/CVB supplies criteria • Project becomes turnkey • Delivered higher-qualified lead base Highlights: • Prospect calling/lead generation by industry reps • Daily and weekly reports – all calls recorded/verified • Have been provided leads this FY Investment & Return: • Cost: $6,500 • 90 hours of calls • Estimated room nights provided/various conversions applied to estimate ROI Packet Pg. 408 TDC Meeting 5.29.14 169  5.c.b Integrated Hospitality Sales Solutions Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing Rationale: • Industry experience of 30+ years • Marketing professionals who contract with DMOs and hotels primarily to grow qualified leads and overall revenue base Highlights: • Call center and digital contact strategies • Agreed-upon criteria including market segments and call script • 1,000 multi-contact leads Investment & Return: • Cost: $15,000 and booking commission of 10.5% • Estimated conversion rate of 20% - $1,000,000 room night bookings Packet Pg. 409 TDC Meeting 5.29.14 170  5.c.b CVENT Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing Convention Center listed under Supplier Network, driving to Diamond Listing Rationale: • Premier hub for meeting planners, serving as a portal for global destination and accommodation information • Suggested ad placement sold on a cost per lead basis Highlights: • 2-Diamond Listing, with opportunity to refresh content and images • Suggested ad lead-generating listing Investment & Return: • Cost: $5,802 • $1,000 allocated to Suggested Ads, with 15 guaranteed leads Packet Pg. 410 TDC Meeting 5.29.14 171  5.c.b CVENT, cont’d Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing • Suggested ads reach meeting planners when they are in the RFP submission process, comparing venues and locations • Ads show only next to other venues that are similar to the Emerald Coast Convention Center in terms of size, location and rating. This ensures relevancy based on meeting planner’s searches, research and RFP parameters • Suggested ads ensure qualified leads on a low risk pricing model Packet Pg. 411 TDC Meeting 5.29.14 172  5.c.b LinkedIn Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing Rationale: • Hyper targeted option for reaching meeting planners when they are networking, seeking out professional information, and, in general, in the career/work-mindset • Compliments CVENT buy, reaching 48% of the CVENT audience • National coverage at low-risk CPC pricing model Highlights: • Image + Text ads targeted to: • Meeting Planners, based on job title • Meeting Grops/Association members (PCMA Global Meetings, MPI, etc.) • Option to test Lead Gen overlay, driving to ECC Linked In page Investment & Return: • Cost: $11,962 • Estimated Clicks: 2,991 Packet Pg. 412 TDC Meeting 5.29.14 173  5.c.b Google and Bing-Yahoo Search Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing Rationale: • Reaches planners across multiple specialties as they actively seek out information related to market, venue, etc. • Places Emerald Coast Convention Center front and center to a qualified audience Highlights: • Text ads targeted to relevant keywords across general meeting planning and branded terms • We recommend focusing the budget on branded terms based on initial FY14 performance (sample terms: Destin conference center, convention center Destin Florida) • We would recommend opening targeting to national audience • CPC price structure minimizes waste • Enabling Google’s conversion-focused optimization tool further minimizes waste • Consider enabling re-messaging within Google network, reaching site visitors who did not request RFP info Investment & Return: • Cost: $6,811 • Majority of budget to be allocated to Google based on general usage • Estimated Clicks: 2.7k+ Packet Pg. 413 TDC Meeting 5.29.14 174  5.c.b Google and Bing-Yahoo Search, cont’d Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing Sample Google Search Result Sample Bing-Yahoo Search Result Packet Pg. 414 TDC Meeting 5.29.14 175  TDC Meeting 5.29.14 Government Plan Corporate/Association/ 5.c.b Packet Pg. 415 Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing 176  5.c.b Collinson Media Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing Rationale: • Comprehensive meeting planner platform, including events • Ad package encompasses Corporate/Association, Religious, Sports meeting planners • Strong lead generation partner • Discounts on marketplace events ($700 off each event) Highlights: • 3x HP4C in each publication: Connect, Collaborate, Rejuvenate with 6 HP of matching editorial • 4x insider series video sponsorship: includes pre-roll video, interview, e-blast, SM pushes • Inclusion of sales kit in meeting planner bags • 220 guaranteed leads Investment & Return: • Cost: $60,200 • Impressions: 374,500 minimum Packet Pg. 416 TDC Meeting 5.29.14 177  5.c.b Plan Your Meetings Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing Rationale: • Reaches multiple types of planners: Corporate, Association, SMERF, Incentive Travel • Full year digital package also includes lead generation Highlights: • FP4C: Digital PYM magazine – 12 months • 3x weekly deals and highlights • 2x PYM live events • Custom email blast to 30,000 opt-ins • Destination Guide Editorial & Online ads • Includes splash page & top banner ad along with link • Customizable online business directory ad Investment & Return: • Cost: $5,000 • Impressions: 168,000 minimum Packet Pg. 417 TDC Meeting 5.29.14 178  5.c.b Small Market Meetings Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing Rationale: • Part of industry-recognized The Group Travel Leader family of publications/websites • 11,000 planners: association, corporate, government, non-profit, medical, religious and educational meetings Highlights: • 6-month online banner advertising Investment: • Cost: $3,600 • Impressions: 30,000 minimum Packet Pg. 418 TDC Meeting 5.29.14 179  5.c.b Georgia Society of Association Executives Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing Rationale: • Top feeder market for Emerald Coast • Direct access to important association market Highlights: • 12-month online banner advertising • Prime position located to the right of the featured video on GSAE-TV’s homepage: on-going education/news • Can change banner and URL landing page monthly Investment: • Cost: $2,025 (shared with Groups) • Impressions: TBD Packet Pg. 419 TDC Meeting 5.29.14 180  5.c.b Society of Association Executives Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing Rationale: • Direct access to meeting planner associations in top meeting destination regions • Planners’ reliance continues to grow on 24/7 internet access – one click away – from destination/site planning details Highlights: • Ongoing advertising: • Florida • Louisiana • Alabama • Georgia • Tallahassee Investment & Return: • Cost: $10,475 • Impressions: TBD Packet Pg. 420 TDC Meeting 5.29.14 181  5.c.b Traveled to Florida & Went to Beach Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing Southern Living Coastal Living Parents Family Circle FamilyFun EveryDay w/Rachel Ray Better Homes and Gardens More 0 50 100 150 200 250 300 Source: gfkMRI 2013 Doublebase Packet Pg. 421 TDC Meeting 5.29.14 182  5.c.b Visited Florida Theme Park Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing Southern Living Coastal Living Parents Family Circle FamilyFun EveryDay w/Rachel Ray Better Homes and Gardens More 0 50 100 150 200 250 300 Source: gfkMRI 2013 Doublebase Packet Pg. 422 TDC Meeting 5.29.14 183  5.c.b Activity on Vacation: Shopping Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing Southern Living Coastal Living Parents Family Circle FamilyFun EveryDay w/Rachel Ray Better Homes and Gardens More 0 50 100 150 200 250 300 Source: gfkMRI 2013 Doublebase Packet Pg. 423 TDC Meeting 5.29.14 184  5.c.b Activity on Vacation: Fine Dining Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing Southern Living Coastal Living Parents Family Circle FamilyFun EveryDay w/Rachel Ray Better Homes and Gardens More 0 50 100 150 200 250 300 Source: gfkMRI 2013 Doublebase Packet Pg. 424 TDC Meeting 5.29.14 185  5.c.c Packet Pg. 425 Attachment: Flowchart 2014-2015 (2885 : FY 2014-15 Strategic Marketing Plan (Peter Mayer) – Presentation)  5.c.c Packet Pg. 426 Attachment: Flowchart 2014-2015 (2885 : FY 2014-15 Strategic Marketing Plan (Peter Mayer) – Presentation)  7.a Tourist Development Council Meeting: 05/29/14 02:00 PM 1540 Miracle Strip Parkway Department: Tourist Development Council Fort Walton Beach, FL 32548 Category: Update Prepared By: Aida Wilkinson SCHEDULED Initiator: Aida Wilkinson Sponsors: TDC ITEM (ID # 2880) DOC ID: 2880 Okaloosa Island Dune Walkovers Grant & Transfer from Reserve Updated: 5/27/2014 5:11 PM by Aida Wilkinson Page 1 Packet Pg. 427  7.a.a TOURIST DEVELOPMENT DEPARTMENT MEMORANDUM DATE: May 29, 2014 TO: Tourist Development Council FROM: Ed Schroeder, Tourist Development Department Director Attachment: VII.a. Dune Walkovers Grant (2880 : Okaloosa Island Dune Walkovers Grant & Transfer from Reserve) Jim Trifilio, Coastal Management Coordinator SUBJECT: Okaloosa Island Dune Walkovers Grant – DEP Agreement No. 14OK1 Background The State and County previously partnered under DEP Agreement No. 09OK2 to restore dune vegetation on Okaloosa Island. The County has now been awarded DEP Agreement No. 14OK1 for the construction of dune walkovers on Okaloosa Island, which serves as a second step to protect the dunes. Discussion The scope of services for this second phase includes erosion control and construction of six publicly accessible dune walkovers between R-2 and R-10 on Okaloosa Island. Significant cost savings will be achieved by utilizing County parks staff to perform the work. This is a 50/50 matching grant, with half of the estimated $218,700 construction costs funded by the State and half funded by the County. The grant term is upon execution through August 31, 2015. The County’s cost-share for the grant is $109,350. Staff requests transferring $125,000 from first percentage reserves to cover the required grant match and any other ancillary project-related expenses. TDC Recommendation to BCC 1) Acceptance of DEP Agreement No. 14OK1 for the construction of Okaloosa Island Dune Walkovers. 2) Transfer $125,000 from first percentage reserves for grant match and other project-related expenses. Packet Pg. 428  7.a.a DEP AGREEMENT No: 14OK1 FLORIDA DEPARTMENT OF ENVIRONMENTAL PROTECTION DIVISION OF WATER RESOURCE MANAGEMENT BEACH MANAGEMENT FUNDING ASSISTANCE PROGRAM STATE OF FLORIDA Attachment: VII.a. Dune Walkovers Grant (2880 : Okaloosa Island Dune Walkovers Grant & Transfer from Reserve) GRANT AGREEMENT FOR OKALOOSA ISLAND DUNE WALKOVERS THIS AGREEMENT is entered into between the FLORIDA DEPARTMENT OF ENVIRONMENTAL PROTECTION (hereinafter referred to as the "DEPARTMENT"), whose address is 2600 Blair Stone Road, MS 3554, Tallahassee, Florida 32399, and OKALOOSA COUNTY BOARD OF COUNTY COMMISSIONERS, a local government (hereinafter referred to as the "LOCAL SPONSOR"), whose address is 1540 Miracle Strip Parkway, Fort Walton Beach, Florida 32548, for the project described herein. WHEREAS, the DEPARTMENT, pursuant to Section 161.091 - Section 161.161, Florida Statutes, provides financial assistance to eligible governmental entities for beach erosion control activities under the Florida Beach Management Funding Assistance Program; and, WHEREAS, pursuant to 62B-36.005(1)(d), Florida Administrative Code, the LOCAL SPONSOR has resolved to support, serve as local sponsor, demonstrated a financial commitment to the beach erosion control project as described herein, and has the ability to perform the tasks associated with the project described herein. NOW, THEREFORE, in consideration of the mutual benefits to be derived herefrom, the DEPARTMENT and the LOCAL SPONSOR do hereby agree as follows: 1. The DEPARTMENT does hereby retain the LOCAL SPONSOR to implement the beach erosion control project known as the OKALOOSA ISLAND DUNE WALKOVERS, (hereafter referred to as the PROJECT), as defined in Attachment A (Grant Work Plan), attached hereto and made a part hereof. The LOCAL SPONSOR does hereby agree to perform such services as are necessary to implement the PROJECT in accordance with the terms and conditions set forth in this Agreement, and all attachments and exhibits named herein that are attached hereto and incorporated by reference. For purposes of this Agreement, the terms “Grantee”, “Recipient” and “Local Sponsor” are used interchangeably. 2. This Agreement shall begin on the last date executed and end on August 31, 2015. If work identified in the approved Grant Work Plan is completed prior to time allowed in this Agreement, this Agreement may be amended to close out the Agreement. 3. The LOCAL SPONSOR shall perform the services in a proper and satisfactory manner as determined by the DEPARTMENT. 4. Any and all equipment, products or materials necessary to perform these services, or requirements as further stated herein, shall be supplied by the LOCAL SPONSOR. 5. The State of Florida's performance and obligation to pay under this Agreement is contingent upon an annual appropriation by the Legislature of the State of Florida and subject to the release of funds appropriated to the DEPARTMENT. DEP Agreement No. 14OK1, Page 1 of 11 Packet Pg. 429  7.a.a 6. The LOCAL SPONSOR shall implement the PROJECT and complete said PROJECT upon the terms and conditions set forth in this Agreement and all present and future requisite authorizations and environmental permits. The PROJECT consists of construction of six (6), publicly accessible, dune walkovers between R-2 and R-10 on Okaloosa Island in Okaloosa County, Florida. The life of the PROJECT is defined as ten (10) years following completion of each construction event. The Attachment: VII.a. Dune Walkovers Grant (2880 : Okaloosa Island Dune Walkovers Grant & Transfer from Reserve) parties expressly agree that the provisions of this paragraph shall survive and be enforceable beyond the expiration date of this Agreement. 7. For tasks, as specified in Table 1 below and in Attachment A, the LOCAL SPONSOR shall develop a detailed Scope of Work which shall include a narrative description of each task, a corresponding detailed budget for each deliverable under that task and a schedule for completion of each task and deliverable. Each Scope of Work shall require approval by the DEPARTMENT as to content, deliverables, and schedule prior to initiating the work. The tasks must be incorporated into the Grant Work Plan in the form of an approved amendment to this Agreement prior to reimbursement of any work on these PROJECT tasks. 8. A. The DEPARTMENT and the LOCAL SPONSOR agree that the estimated costs of the PROJECT are identified in Table 1 below: TABLE 1 Eligible Project Tasks Estimated Project Costs Task # DEP Local Total 3.0 Construction 3.1 Dune Walkovers $109,350 $109,350 $218,700 TOTAL PROJECT COSTS $109,350 $109,350 $218,700 B. Changes in PROJECT costs that transfer funds from one task to another or that increase or decrease the total funding amount shall require a formal amendment to the Agreement. 9. The DEPARTMENT has determined that hundred (100) percent of the non-federal PROJECT cost is eligible for state cost sharing. Therefore, the DEPARTMENT's financial obligation shall not exceed the sum of $109,350 for this PROJECT or up to fifty (50) percent of the non-federal project cost, if applicable, for the specific eligible PROJECT items listed above, whichever is less. Any indicated federal cost sharing percentage is an estimate and shall not affect the cost sharing percentages of the non-federal share. 10. The DEPARTMENT and the LOCAL SPONSOR agree that any and all activities associated with the PROJECT that are not shown in Table 1 are the responsibility of the LOCAL SPONSOR and are not a part of this Agreement. The LOCAL SPONSOR agrees that any costs for the specific eligible PROJECT tasks that exceed the estimated PROJECT costs for that task shall be the responsibility of the LOCAL SPONSOR. Any modifications to the estimated TOTAL PROJECT COSTS shown in Table 1 above, shall be provided through formal amendment to this Agreement. 11. The LOCAL SPONSOR shall perform as an independent contractor and not as an agent, representative, or employee of the DEPARTMENT. DEP Agreement No. 14OK1, Page 2 of 11 Packet Pg. 430  7.a.a 12. The LOCAL SPONSOR agrees to maintain the public beach access sites and public parking spaces, as identified in Attachment B (Funding Eligibility), attached hereto and made a part hereof, for beach use throughout the life of the PROJECT as established under this Agreement. The life of the PROJECT is defined as ten (10) years following the completion of each construction event commencing upon execution of this Agreement. If at any time the LOCAL SPONSOR fails to Attachment: VII.a. Dune Walkovers Grant (2880 : Okaloosa Island Dune Walkovers Grant & Transfer from Reserve) maintain the subject beach access sites and public parking, the LOCAL SPONSOR agrees to reimburse the DEPARTMENT all funds provided by the DEPARTMENT associated with any beach access site and/or parking spaces which are no longer available to the public for a 10-year period. All parking must be clearly signed or otherwise designated as public beach access parking. 13. As consideration for the satisfactory completion of the eligible work identified in Attachment A and approval of the work by the DEPARTMENT, the DEPARTMENT agrees to compensate the LOCAL SPONSOR on a cost reimbursement basis. All requests for reimbursement shall be made in accordance with Attachment C (Contract Payment Requirements), attached hereto and made a part hereof, and State guidelines for allowable costs found in the Department of Financial Services’ Reference Guide for State Expenditures at http://www.fldfs.com/aadir/reference%5Fguide. The LOCAL SPONSOR shall submit a request for reimbursement of funds on the forms provided as Attachment D (Request for Payment, PARTS I – IV), attached hereto and made a part hereof. These forms are to be submitted upon completion of deliverables identified in the approved Scope of Work. These forms shall be certified as accurate by the LOCAL SPONSOR’s Project Manager and the LOCAL SPONSOR’s Project Financial Officer and submitted to the DEPARTMENT as a payment request. All bills for amounts due under this Agreement shall be submitted in detail sufficient for a proper pre-audit and post-audit thereof. All requests for the reimbursement of travel expenses shall be based on the travel limits established in Section 112.061, Florida Statutes. A final invoice shall be due no later than thirty (30) days following the completion date of this Agreement. The DEPARTMENT will not release funds for construction activities until such time as all requisite authorizations, environmental permits, and variances, including those required pursuant to Chapters 161, 253, 258 and 373, Florida Statutes, have been obtained. The final payment will not be processed until the match requirement has been met. 14. The DEPARTMENT's Project Manager shall have thirty (30) days after receipt of each request for payment to determine that the work has been accomplished in accordance with the terms and conditions of this Agreement prior to approving the request for payment. It is understood and agreed that any request for payment that requires the DEPARTMENT to request additional information of the LOCAL SPONSOR shall stop time for the DEPARTMENT’s review period and will reset when such information is received as requested by the DEPARTMENT. Upon approval of the request for payment the DEPARTMENT shall disburse the funds due the LOCAL SPONSOR less ten (10) percent which shall be retained on account. The cumulative amount retained for each eligible deliverable item shall be disbursed to the LOCAL SPONSOR after the DEPARTMENT has certified that the LOCAL SPONSOR has complied with all the terms and conditions of the Agreement. The Department will periodically request proof of a transaction (invoice, payroll register, etc.) to evaluate the appropriateness of costs to the Agreement pursuant to State and Federal guidelines (including cost allocation guidelines), as appropriate. When requested, this information must be provided within thirty (30) calendar days of such request. If applicable, the LOCAL SPONSOR may also be required to submit a cost allocation plan to the DEPARTMENT in support of its multipliers (overhead, indirect, general administrative costs, and fringe benefits). 15. For the duration of this Agreement, the LOCAL SPONSOR shall submit to the DEPARTMENT’s Project Manager on a quarterly basis, Attachment D (Project Progress Report, Part III), as updates to the project schedule, no later than thirty (30) days following the completion date of the quarterly reporting period in which the project is underway. The term “quarterly” shall reflect the calendar quarters ending March 31, June 30, September 30, and December 31. Progress reports are DEP Agreement No. 14OK1, Page 3 of 11 Packet Pg. 431  7.a.a to be submitted electronically in Word .doc or tab delimited .TXT format. Information provided shall be the best available and shall represent the most accurate forecast of future events. Specific information to be included in the quarterly report: tasks to be completed, start and finish dates, task duration, and actual start and finish dates with actual task duration. In cases where no reimbursement is sought for a given quarter, all applicable portions of the progress report must still Attachment: VII.a. Dune Walkovers Grant (2880 : Okaloosa Island Dune Walkovers Grant & Transfer from Reserve) be completed and submitted. The timely submittal of these quarterly reports will result in points for the ranking of future projects under the Beach Management Funding Assistance Program. 16. Upon completion of a task or the PROJECT, the LOCAL SPONSOR shall submit to the DEPARTMENT a certification of completion, attached hereto as Attachment E (Project Completion Certification). A final PROJECT certification inspection shall be made by the DEPARTMENT within sixty (60) days after the PROJECT is certified complete by the LOCAL SPONSOR. 17. The LOCAL SPONSOR shall, at a minimum, comply with monetary limits for competitive acquisition of both materials and services as required by Chapter 287, and Chapter 161.101(17), Florida Statutes, which are expressly made a part of this Agreement and incorporated herein by reference as if fully set forth. 18. The applicable provisions of Chapter 161, Florida Statutes, entitled “Beach and Shore Preservation”, and any rules promulgated there from, are expressly made a part of this Agreement and are incorporated herein by reference as if fully set forth. 19. Each party hereto agrees that it shall be solely responsible for the negligent or wrongful acts of its employees and agents. However, nothing contained herein shall constitute a waiver by either party of its sovereign immunity or the provisions of Section 768.28, Florida Statutes. 20. A. The DEPARTMENT may terminate this Agreement at any time in the event of the failure of the LOCAL SPONSOR to fulfill any of its obligations under this Agreement. Prior to termination, the DEPARTMENT shall provide ten (10) days written notice of its intent to terminate and shall provide the LOCAL SPONSOR an opportunity to consult with the DEPARTMENT regarding the reason(s) for termination. B. The DEPARTMENT may terminate this Agreement without cause and for its convenience by giving thirty (30) days written notice to the LOCAL SPONSOR. Notice shall be sufficient if delivered personally or by certified mail to the address set forth in this Agreement. 21. No payment will be made for deliverables deemed unsatisfactory by the DEPARTMENT. In the event that a deliverable is deemed unsatisfactory by the DEPARTMENT, the LOCAL SPONSOR shall re-perform the services needed for submittal of a satisfactory deliverable, at no additional cost to the DEPARTMENT, within ten (10) days of being notified of the unsatisfactory deliverable. If a satisfactory deliverable is not submitted within the specified timeframe, the DEPARTMENT may, in its sole discretion, either: 1) terminate this Agreement for failure to perform, or 2) the DEPARTMENT Grant Manager may, by letter specifying the failure of performance under this Agreement, request that a proposed Corrective Action Plan (CAP) be submitted by the LOCAL SPONSOR to the DEPARTMENT. All CAPs must be able to be implemented and performed in no more than sixty (60) days. A. A CAP shall be submitted within ten (10) calendar days of the date of the letter request from the DEPARTMENT. The CAP shall be sent to the Department Grant Manager for review and approval. Within ten (10) calendar days of receipt of a CAP, the DEPARTMENT shall DEP Agreement No. 14OK1, Page 4 of 11 Packet Pg. 432  7.a.a notify the LOCAL SPONSOR in writing whether the CAP proposed has been accepted. If the CAP is not accepted, the LOCAL SPONSOR shall have ten (10) calendar days from receipt of the DEPARTMENT letter rejecting the proposal to submit a revised proposed CAP. Failure to obtain the DEPARTMENT approval of a CAP as specified above shall result in the DEPARTMENT’S termination of this Agreement for cause as authorized in this Attachment: VII.a. Dune Walkovers Grant (2880 : Okaloosa Island Dune Walkovers Grant & Transfer from Reserve) Agreement. B. Upon the DEPARTMENT’S notice of acceptance of a proposed CAP, the LOCAL SPONSOR shall have ten (10) calendar days to commence implementation of the accepted plan. Acceptance of the proposed CAP by the DEPARTMENT does not relieve the LOCAL SPONSOR of any of its obligations under the Agreement. In the event the CAP fails to correct or eliminate performance deficiencies by LOCAL SPONSOR, the DEPARTMENT shall retain the right to require additional or further remedial steps, or to terminate this Agreement for failure to perform. No actions approved by the DEPARTMENT or steps taken by the LOCAL SPONSOR shall preclude the DEPARTMENT from subsequently asserting any deficiencies in performance. The LOCAL SPONSOR shall continue to implement the CAP until all deficiencies are corrected. Reports on the progress of the CAP will be made to the DEPARTMENT as requested by the Department Grant Manager. C. Failure to respond to the DEPARTMENT’s request for a CAP or failure to correct a deficiency in the performance of the LOCAL SPONSOR as specified by the DEPARTMENT may result in termination of this Agreement. The remedies set forth above are not exclusive and the DEPARTMENT reserves the right to exercise other remedies in addition to or in lieu of those set forth above, as permitted by this Agreement. 22. Any notices between the parties shall be considered delivered when posted by Certified Mail, return receipt requested, or overnight courier service, or delivered in person to the contact person at the addresses below. LOCAL SPONSOR DEPARTMENT Marcella Eubanks Dena VanLandingham, Grant Program Okaloosa County Administrator Board of County Commissioners Department of Environmental Protection 1540 Miracle Strip Parkway, Beach Management Funding Assistance Program Fort Walton Beach, FL 32548 2600 Blair Stone Road., MS 3554 (850) 651-7200 Ext. 4381 Tallahassee, Florida 32399 MEubanks@clerkofcourts.cc (850) 245-7692 Dena.Vanlandingham@dep.state.fl.us Any changes to the contact information shown above or in paragraph 23 must be reduced to writing in the form of a Change Order to this Agreement. 23. The LOCAL SPONSOR’s Project Manager for all matters is Jim Trifilio, Phone: (850) 652-7131 and Marcella Eubanks is the LOCAL SPONSOR’s contact for all administrative matters, Phone: (850) 651-7200 Ext. 4381. The DEPARTMENT's Project Manager for all technical matters is Catherine Florko, Phone: (850) 245-7688 and the DEPARTMENT’s Grant Program Administrator for all administrative matters is Dena VanLandingham, Phone: (850) 245-7692. DEP Agreement No. 14OK1, Page 5 of 11 Packet Pg. 433  7.a.a 24. This Agreement may be unilaterally canceled by the DEPARTMENT for refusal by the LOCAL SPONSOR to allow public access to all documents, papers, letters, or other material made or received by the LOCAL SPONSOR in conjunction with this Agreement, unless the records are exempt from Section 24(a) of Article I of the State Constitution and Section 119.07(1)(a), Florida Statutes. Attachment: VII.a. Dune Walkovers Grant (2880 : Okaloosa Island Dune Walkovers Grant & Transfer from Reserve) 25. The LOCAL SPONSOR shall maintain books, records and documents directly pertinent to performance under this Agreement in accordance with generally accepted accounting principles consistently applied. The DEPARTMENT, the State, or their authorized representatives shall have access to such records for audit purposes during the term of this Agreement and for five (5) years following Agreement completion. In the event any work is subcontracted, the LOCAL SPONSOR shall similarly require each subcontractor to maintain and allow access to such records for audit purposes. 26. A. In addition to the requirements of the preceding paragraph, the LOCAL SPONSOR shall comply with the applicable provisions contained in Attachment F (Special Audit Requirements), attached hereto and made a part hereof. Exhibit 1 to Attachment H summarizes the funding sources supporting the Agreement for purposes of assisting the LOCAL SPONSOR in complying with the requirements of Attachment H. A revised copy of Exhibit 1 must be provided to the LOCAL SPONSOR for each amendment that authorizes a funding increase or decrease. If the LOCAL SPONSOR fails to receive a revised copy of Exhibit 1, the LOCAL SPONSOR shall notify the DEPARTMENT’s Grant Program Administrator at 850/922-7711, to request a copy of the updated information. B. The LOCAL SPONSOR is hereby advised that the Federal and/or Florida Single Audit Act Requirements may further apply to lower tier transactions that may be a result of this Agreement. The LOCAL SPONSOR shall consider the type of financial assistance (federal and/or state) identified in Attachment F, Exhibit 1 when making its determination. For federal financial assistance, the LOCAL SPONSOR shall utilize the guidance provided under OMB Circular A-133, Subpart B, Section ___.210 for determining whether the relationship represents that of a sub recipient or vendor. For state financial assistance, the LOCAL SPONSOR shall utilize the form entitled “Checklist for Nonstate Organizations Recipient/Subrecipient vs Vendor Determination” (form number DFS-A2-NS) that can be found under the “Links/Forms” section appearing at the following website: https://apps.fldfs.com/fsaa The LOCAL SPONSOR should confer with its chief financial officer, or audit director or contact the DEPARTMENT for assistance with questions pertaining to the applicability of these requirements. 27. In accordance with Section 216.347, Florida Statutes, the LOCAL SPONSOR is hereby prohibited from using funds provided by this Agreement for the purposes of lobbying the Legislature, the judicial branch or a state agency. 28. The LOCAL SPONSOR covenants that it presently has no interest and shall not acquire any interest that would conflict in any manner or degree with the performance of services required. DEP Agreement No. 14OK1, Page 6 of 11 Packet Pg. 434  7.a.a 29. This Agreement has been delivered in the State of Florida and shall be construed in accordance with the laws of Florida. Wherever possible, each provision of this Agreement shall be interpreted in such manner as to be effective and valid under applicable law. If any provision of this Agreement shall be prohibited or invalid under applicable law, such provision shall be ineffective to the extent of such prohibition or invalidity, without invalidating the remainder of such provision or the Attachment: VII.a. Dune Walkovers Grant (2880 : Okaloosa Island Dune Walkovers Grant & Transfer from Reserve) remaining provisions of this Agreement. Any action hereon or in connection herewith shall be brought in Leon County, Florida. 30. No delay or failure to exercise any right, power or remedy accruing to either party upon breach or default by either party under this Agreement, shall impair any such right, power or remedy of either party. Nor shall such delay or failure be construed as a waiver of any such breach or default, or any similar breach or default thereafter. 31. To the extent required by law, the LOCAL SPONSOR will be self-insured against, or will secure and maintain during the life of this Agreement, Workers’ Compensation Insurance for all of its employees connected with the work of this project. In the case any work is subcontracted, the LOCAL SPONSOR shall require the subcontractor similarly to provide Workers’ Compensation Insurance for all of the subcontractor’s employees unless such employees are covered by the protection afforded by the LOCAL SPONSOR. Such self-insurance program or insurance coverage shall comply fully with the Florida Workers’ Compensation Law, Chapter 440, Florida Statutes. In case any class of employees engaged in hazardous work under this Agreement is not protected under Workers’ Compensation statutes, the LOCAL SPONSOR shall provide, and cause each subcontractor to provide, adequate insurance satisfactory to the Department, for the protection of its employees not otherwise protected. 32. The LOCAL SPONSOR warrants and represents that it is self-funded for liability insurance, appropriate and allowable under Florida law, and that such self-insurance offers protection applicable to the LOCAL SPONSOR's officers, employees, servants and agents while acting within the scope of their employment with the LOCAL SPONSOR. 33. The LOCAL SPONSOR recognizes that the State of Florida, by virtue of its sovereignty, is not required to pay any taxes on the services or goods purchased under the terms of this Agreement. 34. This Agreement is neither intended nor shall it be construed to grant any rights, privileges or interest in any third party without the mutual written agreement of the parties hereto. 35. A. No person, on the grounds of race, creed, color, national origin, age, sex, or disability, shall be excluded from participation in; be denied the proceeds or benefits of; or be otherwise subjected to discrimination in performance of this Agreement. B. An entity or affiliate who has been placed on the discriminatory vendor list maintained by the Florida Department of Management Services may not submit a bid on a contract to provide goods or services to a public entity, may not submit a bid on a contract with a public entity for the construction or repair of a public building or public work, may not submit bids on leases of real property to a public entity, may not award or perform work as a contractor, supplier, subcontractor, or consultant under contract with any public entity, and may not transact business with any public entity. Questions regarding the discriminatory vendor list may be directed to the Florida Department of Management Services, Office of Supplier Diversity at (850) 487-0915. 36. A. The accounting systems for all LOCAL SPONSORS must ensure that these funds are not commingled with funds from other agencies. Funds from each agency must be accounted DEP Agreement No. 14OK1, Page 7 of 11 Packet Pg. 435  7.a.a for separately. LOCAL SPONSORS are prohibited from commingling funds on either a program-by-program or a project-by-project basis. Funds specifically budgeted and/or received for one project may not be used to support another project. Where a LOCAL SPONSOR’s, or subrecipient's, accounting system cannot comply with this requirement, the LOCAL SPONSOR, or subrecipient, shall establish a system to provide adequate fund Attachment: VII.a. Dune Walkovers Grant (2880 : Okaloosa Island Dune Walkovers Grant & Transfer from Reserve) accountability for each project it has been awarded. B. If the DEPARTMENT finds that these funds have been commingled, the DEPARTMENT shall have the right to demand a refund, either in whole or in part, of the funds provided to the LOCAL SPONSOR under this Agreement for non-compliance with the material terms of this Agreement. The LOCAL SPONSOR, upon such written notification from the DEPARTMENT shall refund, and shall forthwith pay to the DEPARTMENT, the amount of money demanded by the DEPARTMENT. Interest on any refund shall be calculated based on the prevailing rate used by the State Board of Administration. Interest shall be calculated from the date(s) the original payment(s) are received from the DEPARTMENT by the LOCAL SPONSOR to the date repayment is made by the LOCAL SPONSOR to the DEPARTMENT. C. In the event that the LOCAL SPONSOR recovers costs, incurred under this Agreement and reimbursed by the DEPARTMENT, from another source(s), the LOCAL SPONSOR shall reimburse the DEPARTMENT for all recovered funds originally provided under this Agreement. Interest on any refund shall be calculated based on the prevailing rate used by the State Board of Administration. Interest shall be calculated from the date(s) the payment(s) are recovered by the LOCAL SPONSOR to the date repayment is made to the DEPARTMENT by the LOCAL SPONSOR. 37. A. The LOCAL SPONSOR shall not subcontract, assign, or transfer any work under this Agreement without the prior written consent of the DEPARTMENT's Project Manager. Regardless of any subcontract, the LOCAL SPONSOR is ultimately responsible for all work to be performed under this Agreement. The LOCAL SPONSOR shall submit a copy of the executed subcontract to the DEPARTMENT within ten (10) days after execution. The LOCAL SPONSOR agrees to be responsible for the fulfillment of all work elements included in any subcontract consented to by the DEPARTMENT and agrees to be responsible for the payment of all monies due under any subcontract. It is understood and agreed by the LOCAL SPONSOR that the DEPARTMENT shall not be liable to any subcontractor for any expenses or liabilities incurred under the subcontract and that the LOCAL SPONSOR shall be solely liable to the subcontractor for all expenses and liabilities incurred under the subcontract. The LOCAL SPONSOR will be responsible for auditing all travel reimbursement expenses based on the travel limits established in Section 112.061, F.S. 1. The LOCAL SPONSOR may award, on a competitive basis, fixed price subcontracts to consultants/contractors in performing the work described in Attachment A. Invoices submitted to the DEPARTMENT for fixed price subcontracted activities shall be supported with a copy of the subcontractor’s invoice and a copy of the tabulation form for the competitive procurement process (Invitation to Bid or Request for Proposals) resulting in the fixed price subcontract. 2. The LOCAL SPONSOR may request approval from the DEPARTMENT to award a fixed price subcontract resulting from procurement methods other than those identified in the paragraph above. In this instance, the LOCAL SPONSOR shall request the advance written approval from the DEPARTMENT’s Project Manager of the fixed price negotiated by the LOCAL SPONSOR. The letter of request shall be supported DEP Agreement No. 14OK1, Page 8 of 11 Packet Pg. 436  7.a.a by a detailed budget and Scope of Services to be performed by the subcontractor. Upon receipt of the DEPARTMENT Project Manager’s approval of the fixed price amount, the LOCAL SPONSOR may proceed in finalizing the fixed price subcontract. 3. All subcontracts are subject to the provisions of paragraph 14 and any other Attachment: VII.a. Dune Walkovers Grant (2880 : Okaloosa Island Dune Walkovers Grant & Transfer from Reserve) appropriate provisions of this Agreement which affect subcontracting activities. B. The DEPARTMENT supports diversity in its procurement program and requests that all subcontracting opportunities afforded by this Agreement embrace diversity enthusiastically. The award of subcontracts should reflect the full diversity of the citizens of the State of Florida. A list of Minority Owned firms that could be offered subcontracting opportunities may be obtained by contacting the Office of Supplier Diversity at (850) 487-0915. 38. When applicable, the LOCAL SPONSOR shall also notify the DEPARTMENT’s Project Manager of the selection of an intended subcontractor for a construction task and provide a tabulation list from which the intended subcontractor was selected. The LOCAL SPONSOR shall also provide the bid form for the successful bidder. The LOCAL SPONSOR shall select eligible consultants licensed to offer services in the State of Florida for studies, design and permitting and monitoring tasks in accordance with Chapter 287, F. S. Upon the DEPARTMENT’s request, the LOCAL SPONSOR shall furnish copies of the respective solicitation documents. Solicitation documents include, but are not limited to, the solicitation and responses thereto, the bid tabulations, and the resulting contract(s), including a detailed Scope of Work. 39. The purchase of non-expendable equipment costing $1,000 or more is not authorized under the terms and conditions of this Agreement. 40. The DEPARTMENT may at any time, by written order designated to be a change order, make any change minor modifications, as described below. All change orders are subject to the mutual agreement of both parties as evidenced in writing. Any change, which causes an increase or decrease in the LOCAL SPONSOR’s cost or time, shall require formal amendment to this Agreement. Minor modifications which will be handled with a change order include notification of a change in Project Manager, modification of deliverable due dates when such change does not involve an extension, and modifying the Project Work Plan when such modifications would not involve a decrease/increase in cost or an extension of the performance period of this Agreement. 41. The LOCAL SPONSOR shall comply with all applicable federal, state and local rules and regulations in providing services to the DEPARTMENT under this Agreement. The LOCAL SPONSOR acknowledges that this requirement includes compliance with all applicable federal, state and local health and safety rules and regulations. The LOCAL SPONSOR further agrees to include this provision in all subcontracts issued as a result of this Agreement. 42. The LOCAL SPONSOR shall obtain from each owner of upland property, which is adjacent to the erosion control project, a sufficient property interest in order to construct, maintain, monitor, and repair the erosion control project prior to entering each individual property to conduct such activities. 43. If a force majeure occurs that causes delays or the reasonable likelihood of delay in the fulfillment of the requirements of this Agreement, the LOCAL SPONSOR shall promptly notify the DEPARTMENT orally. Within seven (7) days, the LOCAL SPONSOR shall notify the DEPARTMENT in writing of the anticipated length and cause of the delay, the measures taken or to be taken to minimize the delay and the LOCAL SPONSOR’s intended timetable for implementation of such measures. If the parties agree that the delay or anticipated delay was caused, or will be caused by a force majeure, the DEPARTMENT may, at its discretion, extend the time for DEP Agreement No. 14OK1, Page 9 of 11 Packet Pg. 437  7.a.a performance under this Agreement for a period of time equal to the delay resulting from the force majeure upon execution of an amendment to this Agreement. Such agreement shall be confirmed by letter from the DEPARTMENT accepting, or if necessary, modifying the extension. A force majeure shall be an act of God, strike, lockout, or other industrial disturbance, act of the public enemy, war, blockade, public riot, lightning, fire, flood, explosion, failure to receive timely Attachment: VII.a. Dune Walkovers Grant (2880 : Okaloosa Island Dune Walkovers Grant & Transfer from Reserve) necessary third party approvals through no fault of the LOCAL SPONSOR, and any other cause, whether of the kind specifically enumerated herein or otherwise, that is not reasonably within the control of the LOCAL SPONSOR and/or the DEPARTMENT. The LOCAL SPONSOR is responsible for the performance of all services issued under this Agreement. Failure to perform by the LOCAL SPONSOR’s consultant(s) or subcontractor(s) shall not constitute a force majeure event. 44. This Agreement represents the entire agreement of the parties. Any alterations, variations, changes, modifications or waivers of provisions of this Agreement shall only be valid when they have been reduced to writing, duly signed by each of the parties hereto, and attached to the original of this Agreement, unless otherwise provided herein. REMAINDER OF PAGE INTENTIONALLY LEFT BLANK DEP Agreement No. 14OK1, Page 10 of 11 Packet Pg. 438  7.a.a IN WITNESS WHEREOF, the undersigned have signed and executed this Agreement on the respective dates under their signatures: OKALOOSA COUNTY FLORIDA DEPARTMENT OF Attachment: VII.a. Dune Walkovers Grant (2880 : Okaloosa Island Dune Walkovers Grant & Transfer from Reserve) BOARD OF COUNTY COMMISSIONERS ENVIRONMENTAL PROTECTION By:__________________________________ By:________________________________ Title: *Commission Chair Department of Environmental Protection Secretary or designee Date:________________________________ Date:_______________________________ FEID No. 59-6000765 __________________________________ Department of Environmental Protection Grant Program Administrator APPROVED as to form and legality: ________________________________ ___________________________________ Local Sponsor’s Attorney Department of Environmental Protection (if necessary) Attorney *If someone other than the Commission Chair signs this Agreement, a resolution, statement or other documentation authorizing that person to sign the Agreement on behalf of the County/City must accompany the agreement. List of Attachments/Exhibits included as part of this Agreement: Specify Letter/ Type Number Description (include number of pages) Attachment A Grant Work Plan (2 pages) Attachment B Funding Eligibility (1 page) Attachment C Contract Payment Requirements (1 page) Attachment D Request For Payment, Parts I - IV (4 pages) Attachment E Project Completion Certification (1 page) Attachment F Special Audit Requirements (5 pages) DEP Agreement No. 14OK1, Page 11 of 11 Packet Pg. 439  7.a.a ATTACHMENT A GRANT WORK PLAN Project Title: Okaloosa Island Dune Walkovers. Project Location: R2 – R10 on Okaloosa Island in Okaloosa County, Florida. Attachment: VII.a. Dune Walkovers Grant (2880 : Okaloosa Island Dune Walkovers Grant & Transfer from Reserve) Project Background: The DEPARTMENT cost shared with Okaloosa County to restore dune vegetation on Okaloosa Island. This project serves as a second step to protect the dunes on Okaloosa Island. The PROJECT shall be conducted in accordance with the terms and conditions set forth under this Agreement, all applicable DEPARTMENT permits and the eligible project task items established below. All data collection and processing, and the resulting product deliverables, shall comply with the standard technical specifications contained in the DEPARTMENT’S Monitoring Standards for Beach Erosion Control Projects (2004) and Geographic Information System Guidelines, unless otherwise specified in the approved Scope of Work (herein after referred to as SOW) for an eligible PROJECT item. The monitoring standards and GIS guidelines may be found at http://www.dep.state.fl.us/beaches/publications/pdf/standard.pdf . One (1) electronic copy of all written reports developed under this Agreement shall be forwarded to the DEPARTMENT, unless otherwise specified. Project Description: The deliverables listed below are to be completed and approved by the DEPARTMENT by the due date listed. 3.0 Construction Work performed and costs associated with the placement of fill material and/or the construction of erosion control structures within the project area. Eligible costs may include mobilization, demobilization, construction observation or inspection services, beach fill, tilling and scarp removal, erosion control structures, dune stabilization measures and native beach-dune vegetation. Construction shall be conducted in accordance with any and all permits issued by the Department. Performance Standard: Work products (Deliverables) must meet acceptance standards of the engineer, building code inspector, Joint Coastal Permit, Coastal Construction Control Line Permit or a combination of these, as required, to assure all project-related construction is completed to desired specifications. 3.1 Construction Construction of six (6), publicly accessible, dune walkovers between R-2 and R-10 on Okaloosa Island in Okaloosa County, Florida. The County has demonstrated significant cost saving by utilizing county staff to construct the dune walkovers. The total length of all six walkovers is estimated to be approximately 1,215 linear feet. The DEPARTMENT will cost share at a maximum rate of $180/linear foot for a maximum total state reimbursement of $109,350. The maximum cost share may be utilized for applicable salaries (including associated fringe benefits) and materials/supplies. The LOCAL SPONSOR shall provide more detailed cost upon completion of the design work. Construction shall not commence until the DEPARTMENT reviews and approves the updated costs and construction plans. DEP Agreement No. 14OK1, Attachment A, Page 1 of 2 Packet Pg. 440  7.a.a State cost sharing under this agreement is limited to walkover construction specifically and cannot be used for other public access improvements or amenities provided in addition to the walkovers, such showers or restroom facilities. Deliverable A: One electronic copy (pdf format) of the construction completion report including Attachment: VII.a. Dune Walkovers Grant (2880 : Okaloosa Island Dune Walkovers Grant & Transfer from Reserve) photographs of each of the six (6) walkovers. Total Estimated Cost: $218,700 (DEP cost $109,350). Due Date: August 31, 2015. NOTE: The deliverable due dates established in this Grant Work Plan indicate the time by which a deliverable is received and approved for cost sharing. The dates do not necessarily correspond with permit required due dates. The Local Sponsor must meet the terms of the permit for compliance. All Tasks are Contractual Services. REMAINDER OF PAGE INTENTIONALLY LEFT BLANK DEP Agreement No. 14OK1, Attachment A, Page 2 of 2 Packet Pg. 441  7.a.a ATTACHMENT B FUNDING ELIGIBILITY OKALOOSA ISLAND DUNE WALKOVERS Project Boundary: R-2 to R-10 Approximate Shoreline Length: 8,961 FEET Attachment: VII.a. Dune Walkovers Grant (2880 : Okaloosa Island Dune Walkovers Grant & Transfer from Reserve) Public Access Location/Name Address R- Mon Type of Width of Total units Public Eligible shoreline Access Access/ or parking Parking (ft) Frontage spaces Spaces 1st Beach Freeway 372 Santa R-10 95.73 feet 27 27 1,521 Rosa Public Automobile Boulevard, Parking Fort Walton Beach, FL 2nd Beach 399 Santa R-8.5 Public 100 feet 25 25 1,420 Freeway Rosa Automobile Boulevard, Parking Fort Walton Beach, FL 3rd Beach 530 Santa R-7 Public 100 feet 27 27 1,526 Freeway Rosa Automobile Boulevard, Parking Fort Walton Beach 4th Beach 600 Santa R-5.75 Public 100 feet 30 30 1,684 Freeway Rosa Automobile Boulevard, Parking Fort Walton Beach 5th Beach 700 Santa R-4.75 Public 100 feet 30 30 1,392 Freeway Rosa Automobile (1,684 possible. Boulevard, Parking Reduced for Fort Walton overlap) Beach 6th Beach 820 Santa R-3 Public 102.31 feet 30 30 1,148 Freeway Rosa Automobile (1,684 possible. Boulevard, Parking Reduced for Fort Walton overlap) Beach 7th Beach 900 Santa R-2 Public 104 feet 37 37 0 Freeway Rosa Automobile (2,058 possible. Boulevard, Parking Reduced for Fort Walton overlap) Beach Total eligible shoreline length: 8,961 FEET Total project shoreline length: 8,961 FEET Percent eligible for State funding: 100 PERCENTAGE DEP Agreement No. 14OK1, Attachment B, Page 1 of 1 Packet Pg. 442  7.a.a ATTACHMENT C Contract Payment Requirements Florida Department of Financial Services, Reference Guide for State Expenditures (January 2005) Cost Reimbursement Contracts Attachment: VII.a. Dune Walkovers Grant (2880 : Okaloosa Island Dune Walkovers Grant & Transfer from Reserve) Invoices for cost reimbursement contracts must be supported by an itemized listing of expenditures by category (salary, travel, expenses, etc.) Supporting documentation must be provided for each amount for which reimbursement is being claimed indicating that the item has been paid. Check numbers may be provided in lieu of copies of actual checks. Each piece of documentation should clearly reflect the dates of service. Only expenditures for categories in the approved contract budget should be reimbursed. Contracts between state agencies, and or contracts between universities may submit alternative documentation to substantiate the reimbursement request that may be in the form of Florida Accounting Information Resource (FLAIR) reports or other detailed reports. Listed below are examples of types of documentation representing the minimum requirements: (1) Salaries: A payroll register or similar documentation should be submitted. The payroll register should show gross salary charges, fringe benefits, other deductions and net pay. If an individual for whom reimbursement is being claimed is paid by the hour, a document reflecting the hours worked times the rate of pay will be acceptable. (2) Fringe Benefits: Fringe Benefits should be supported by invoices showing the amount paid on behalf of the employee (e.g., insurance premiums paid). If the contract specifically states that fringe benefits will be based on a specified percentage rather than the actual cost of fringe benefits, then the calculation for the fringe benefits amount must be shown. Exception: Governmental entities are not required to provide check numbers or copies of checks for fringe benefits. (3) Travel: Reimbursement for travel must be in accordance with Section 112.061, Florida Statutes, which includes submission of the claim on the approved State travel voucher or electronic means. (4) Other direct costs: Reimbursement will be made based on paid invoices/receipts. If nonexpendable property is purchased using State funds, the contract should include a provision for the transfer of the property to the State when services are terminated. Documentation must be provided to show compliance with Department of Management Services Rule 60A-1.017, Florida Administrative Code, regarding the requirements for contracts that include services and that provide for the contractor to purchase tangible personal property as defined in Section 273.02, Florida Statutes, for subsequent transfer to the State. (5) In-house charges: Charges which may be of an internal nature (e.g., postage, copies, etc.) may be reimbursed on a usage log that shows the units times the rate being charged. The rates must be reasonable. (6) Indirect costs: If the contract specifies that indirect costs will be paid based on a specified rate, then the calculation should be shown. The Florida Department of Financial Services, Reference Guide to State Expenditures (January, 2005) can be found at the following web address: http://www.fldfs.com/aadir/reference%5Fguide/. DEP Agreement No. 14OK1, Attachment C, Page 1 of 1 Packet Pg. 443  7.a.a ATTACHMENT D FLORIDA DEPARTMENT OF ENVIRONMENTAL PROTECTION BEACH MANAGEMENT FUNDING ASSISTANCE PROGRAM REQUEST FOR PAYMENT – PART I Attachment: VII.a. Dune Walkovers Grant (2880 : Okaloosa Island Dune Walkovers Grant & Transfer from Reserve) PAYMENT SUMMARY Name of Project: OKALOOSA ISLAND DUNE WALKOVERS LOCAL SPONSOR: OKALOOSA COUNTY BOARD OF COUNTY COMMISSIONERS DEP Agreement Number: 14OK1 Billing Number: ___________ Billing Type: Interim Billing Final Billing Costs Incurred This Payment Request: Federal Share* State Share Local Share Total $__________________ $__________________ $__________________ $__________________ *if applicable Cost Summary: State Funds Obligated $__________________ Local Funds Obligated $__________________ Less Advance Pay $__________________ Less Advance Pay $______________________ Less Previous Payment $__________________ Less Previous Credits $__________________ Less Previous Retained $__________________ Less This Payment $__________________ Less This Credit $__________________ Less This Retainage (10%) $__________________ Local Funds Remaining $__________________ State Funds Remaining $__________________ DEP Agreement No. 14OK1, Attachment D, Page 1 of 4 Packet Pg. 444  FLORIDA DEPARTMENT OF ENVIRONMENTAL PROTECTION BEACH MANAGEMENT FUNDING ASSISTANCE PROGRAM REQUEST FOR PAYMENT – PART II REIMBURSEMENT DETAIL Name of Project: _________________________________ Billing# Billing Period: DEP AGREEMENT NUMBER Invoice Adjustments (To be completed by DEP: Local Sponsor: ____________________________________ Reasons for changes noted below) Eligible Project Item Total Amount Approved Date OF Amount Paid Changes per BMFA Changes per BMFA Item # Invoice # and SOW/BID # (3) Vendor Name Check or Debit# Eligible for State Eligible Cost INVOICE Vendor (1) Project Manager (5,6) Accountant (5,6) Deliverable # Share (4) (5) (2) 1 2 3 4 5 6 7 8 9 10 Totals for all items on page: Item # Notes and invoice adjustment explanations per item # (5) Form Instructions: (1) Local Sponsor: enter exact amount of check or debit. (2) Local Sponsor: enter the subtask ID# from the Eligible Project Item table of the DEP Grant. Also add the Deliverable # that is eligible. (Ex. T2.1/D-A) (3) Scopes of work and bids that have been approved for DEP cost share may be assigned a tracking identifier number. Local Sponsor: Insert this tracking number when applicable. (4) Local Sponsor: insert only the amount of vendor payment that is assumed to be eligible for DEP cost share. Packet Pg. 445 (5) List retainage if retainage is being requested. 7.a.a DEP Agreement No. 14OK1, Attachment D, Page 2 of 4 Attachment: VII.a. Dune Walkovers Grant (2880 : Okaloosa Island Dune Walkovers Grant & Transfer from Reserve)  7.a.a FLORIDA DEPARTMENT OF ENVIRONMENTAL PROTECTION BEACH MANAGEMENT FUNDING ASSISTANCE PROGRAM REQUEST FOR PAYMENT – PART III PROJECT PROGRESS REPORT Attachment: VII.a. Dune Walkovers Grant (2880 : Okaloosa Island Dune Walkovers Grant & Transfer from Reserve) Name of Project: OKALOOSA ISLAND DUNE WALKOVERS LOCAL SPONSOR: OKALOOSA COUNTY BOARD OF COUNTY COMMISSIONERS DEP Agreement Number: 14OK1 Report Period: ________________________________________________________________ Status of Eligible Project Items: (Describe progress accomplished during report period, including statement(s) regarding percent of task completed to date. Describe any implementation problems encountered, if applicable.) Task Eligible Project No: Item: (SEE EXAMPLE) 3.0 CONSTRUCTION 3.1 Dune Walkovers ___________________________________________________________________________________ ___________________________________________________________________________________ ___________________________________________________________________________________ DEP Agreement No. 14OK1, Attachment D, Page 3 of 4 Packet Pg. 446  7.a.a FLORIDA DEPARTMENT OF ENVIRONMENTAL PROTECTION BEACH MANAGEMENT FUNDING ASSISTANCE PROGRAM CERTIFICATION OF DISBURSEMENT REQUEST REQUEST FOR PAYMENT – PART IV Attachment: VII.a. Dune Walkovers Grant (2880 : Okaloosa Island Dune Walkovers Grant & Transfer from Reserve) Name of Project: OKALOOSA ISLAND DUNE WALKOVERS LOCAL SPONSOR: OKALOOSA COUNTY BOARD OF COUNTY COMMISSIONERS DEP Agreement Number: 14OK1 Billing Number: ___________ Certification: I certify that this billing is correct and is based upon actual obligations of record by the LOCAL SPONSOR; that payment from the State Government has not been received; that the work and/or services are in accordance with the Department of Environmental Protection, Beach Management Funding Assistance Program’s approved Project Agreement including any amendments thereto; and that progress of the work and/or services are satisfactory and are consistent with the amount billed. The disbursement amount requested on Page 1 of this form is for allowable costs for the project described in the grant work plan. I certify that the purchases noted were used in accomplishing the project; and that invoices, check vouchers, copies of checks, and other purchasing documentation are maintained as required to support the cost reported above and are available for audit upon request. __________________________________ ____________________________________ ____________ Name of Project Administrator Signature of Project Administrator Date __________________________________ ____________________________________ ____________ Name of Project Financial Officer Signature of Project Financial Officer Date DEP Agreement No. 14OK1, Attachment D, Page 4 of 4 Packet Pg. 447  7.a.a ATTACHMENT E FLORIDA DEPARTMENT OF ENVIRONMENTAL PROTECTION FLORIDA BEACH MANAGEMENT FUNDING ASSISTANCE PROGRAM Attachment: VII.a. Dune Walkovers Grant (2880 : Okaloosa Island Dune Walkovers Grant & Transfer from Reserve) PROJECT COMPLETION CERTIFICATION Name of Project: OKALOOSA ISLAND DUNE WALKOVERS LOCAL SPONSOR: OKALOOSA COUNTY BOARD OF COUNTY COMMISSIONERS DEP Agreement Number: 14OK1 Task Completion Project Completion *I hereby certify that the above mentioned project task has been completed in accordance with the Project Agreement, including any amendments thereto, between the DEPARTMENT and LOCAL SPONSOR, and all funds expended for the project were expended pursuant to this Agreement. All unused funds and interest accrued on any unused portion of advanced funds which have not been remitted to the DEPARTMENT, have been returned to the DEPARTMENT, or will be returned to the DEPARTMENT within sixty (60) days of the completion of construction portion of this PROJECT. Unused funds advanced to the United States Army Corps of Engineers through LOCAL SPONSORS will be due sixty (60) days after the Federal final accounting has been completed. ___________________________ ________________________________ ____________ Name of Project Manager Signature of Project Manager Date DEP Agreement No. 14OK1, Attachment E, Page 1 of 1 Packet Pg. 448  7.a.a ATTACHMENT F SPECIAL AUDIT REQUIREMENTS The administration of resources awarded by the Department of Environmental Protection (which may be referred to Attachment: VII.a. Dune Walkovers Grant (2880 : Okaloosa Island Dune Walkovers Grant & Transfer from Reserve) as the "Department", "DEP", "FDEP" or "Grantor", or other name in the contract/agreement) to the recipient (which may be referred to as the "Contractor", Grantee" or other name in the contract/agreement) may be subject to audits and/or monitoring by the Department of Environmental Protection, as described in this attachment. MONITORING In addition to reviews of audits conducted in accordance with OMB Circular A-133 and Section 215.97, F.S., as revised (see “AUDITS” below), monitoring procedures may include, but not be limited to, on-site visits by Department staff, limited scope audits as defined by OMB Circular A-133, as revised, and/or other procedures. By entering into this Agreement, the recipient agrees to comply and cooperate with any monitoring procedures/processes deemed appropriate by the Department of Environmental Protection. In the event the Department of Environmental Protection determines that a limited scope audit of the recipient is appropriate, the recipient agrees to comply with any additional instructions provided by the Department to the recipient regarding such audit. The recipient further agrees to comply and cooperate with any inspections, reviews, investigations, or audits deemed necessary by the Chief Financial Officer or Auditor General. AUDITS PART I: FEDERALLY FUNDED This part is applicable if the recipient is a State or local government or a non-profit organization as defined in OMB Circular A-133, as revised. 1. In the event that the recipient expends $500,000 or more in Federal awards in its fiscal year, the recipient must have a single or program-specific audit conducted in accordance with the provisions of OMB Circular A-133, as revised. EXHIBIT 1 to this Attachment indicates Federal funds awarded through the Department of Environmental Protection by this Agreement. In determining the Federal awards expended in its fiscal year, the recipient shall consider all sources of Federal awards, including Federal resources received from the Department of Environmental Protection. The determination of amounts of Federal awards expended should be in accordance with the guidelines established by OMB Circular A-133, as revised. An audit of the recipient conducted by the Auditor General in accordance with the provisions of OMB Circular A-133, as revised, will meet the requirements of this part. 2. In connection with the audit requirements addressed in Part I, paragraph 1, the recipient shall fulfill the requirements relative to auditee responsibilities as provided in Subpart C of OMB Circular A-133, as revised. 3. If the recipient expends less than $500,000 in Federal awards in its fiscal year, an audit conducted in accordance with the provisions of OMB Circular A-133, as revised, is not required. In the event that the recipient expends less than $500,000 in Federal awards in its fiscal year and elects to have an audit conducted in accordance with the provisions of OMB Circular A-133, as revised, the cost of the audit must be paid from non-Federal resources (i.e., the cost of such an audit must be paid from recipient resources obtained from other than Federal entities). 4. The recipient may access information regarding the Catalog of Federal Domestic Assistance (CFDA) via the internet at http://12.46.245.173/cfda/cfda.html. DEP Agreement No. 14OK1, Attachment F, Page 1 of 5 Packet Pg. 449  7.a.a PART II: STATE FUNDED This part is applicable if the recipient is a nonstate entity as defined by Section 215.97(2)(m), Florida Statutes. Attachment: VII.a. Dune Walkovers Grant (2880 : Okaloosa Island Dune Walkovers Grant & Transfer from Reserve) 1. In the event that the recipient expends a total amount of state financial assistance equal to or in excess of $500,000 in any fiscal year of such recipient, the recipient must have a State single or project-specific audit for such fiscal year in accordance with Section 215.97, Florida Statutes; applicable rules of the Department of Financial Services; and Chapters 10.550 (local governmental entities) or 10.650 (nonprofit and for-profit organizations), Rules of the Auditor General. EXHIBIT 1 to this Attachment indicates state financial assistance awarded through the Department of Environmental Protection by this Agreement. In determining the state financial assistance expended in its fiscal year, the recipient shall consider all sources of state financial assistance, including state financial assistance received from the Department of Environmental Protection, other state agencies, and other nonstate entities. State financial assistance does not include Federal direct or pass-through awards and resources received by a nonstate entity for Federal program matching requirements. 2. In connection with the audit requirements addressed in Part II, paragraph 1; the recipient shall ensure that the audit complies with the requirements of Section 215.97(7), Florida Statutes. This includes submission of a financial reporting package as defined by Section 215.97(2), Florida Statutes, and Chapters 10.550 (local governmental entities) or 10.650 (nonprofit and for-profit organizations), Rules of the Auditor General. 3. If the recipient expends less than $500,000 in state financial assistance in its fiscal year, an audit conducted in accordance with the provisions of Section 215.97, Florida Statutes, is not required. In the event that the recipient expends less than $500,000 in state financial assistance in its fiscal year, and elects to have an audit conducted in accordance with the provisions of Section 215.97, Florida Statutes, the cost of the audit must be paid from the non-state entity’s resources (i.e., the cost of such an audit must be paid from the recipient’s resources obtained from other than State entities). 4. For information regarding the Florida Catalog of State Financial Assistance (CSFA), a recipient should access the Florida Single Audit Act website located at https://apps.fldfs.com/fsaa for assistance. In addition to the above websites, the following websites may be accessed for information: Legislature's Website at http://www.leg.state.fl.us/Welcome/index.cfm, State of Florida’s website at http://www.myflorida.com/, Department of Financial Services’ Website at http://www.fldfs.com/ and the Auditor General's Website at http://www.state.fl.us/audgen. PART III: OTHER AUDIT REQUIREMENTS (NOTE: This part would be used to specify any additional audit requirements imposed by the State awarding entity that are solely a matter of that State awarding entity’s policy (i.e., the audit is not required by Federal or State laws and is not in conflict with other Federal or State audit requirements). Pursuant to Section 215.97(8), Florida Statutes, State agencies may conduct or arrange for audits of State financial assistance that are in addition to audits conducted in accordance with Section 215.97, Florida Statutes. In such an event, the State awarding agency must arrange for funding the full cost of such additional audits.) PART IV: REPORT SUBMISSION 1. Copies of reporting packages for audits conducted in accordance with OMB Circular A-133, as revised, and required by PART I of this Attachment shall be submitted, when required by Section .320 (d), OMB Circular A-133, as revised, by or on behalf of the recipient directly to each of the following: DEP Agreement No. 14OK1, Attachment F, Page 2 of 5 Packet Pg. 450  7.a.a A. The Department of Environmental Protection at the following address: Audit Director Florida Department of Environmental Protection Office of the Inspector General, MS 40 Attachment: VII.a. Dune Walkovers Grant (2880 : Okaloosa Island Dune Walkovers Grant & Transfer from Reserve) 3900 Commonwealth Boulevard Tallahassee, Florida 32399-3000 B. The Federal Audit Clearinghouse designated in OMB Circular A-133, as revised (the number of copies required by Sections .320 (d)(1) and (2), OMB Circular A-133, as revised, should be submitted to the Federal Audit Clearinghouse), at the following address: Federal Audit Clearinghouse Bureau of the Census 1201 East 10th Street Jeffersonville, IN 47132 Submissions of the Single Audit reporting package for fiscal periods ending on or after January 1, 2008, must be submitted using the Federal Clearinghouse’s Internet Data Entry System which can be found at http://harvester.census.gov/fac/ C. Other Federal agencies and pass-through entities in accordance with Sections .320 (e) and (f), OMB Circular A-133, as revised. 2. Pursuant to Section .320(f), OMB Circular A-133, as revised, the recipient shall submit a copy of the reporting package described in Section .320(c), OMB Circular A-133, as revised, and any management letters issued by the auditor, to the Department of Environmental Protection at the following address: Audit Director Florida Department of Environmental Protection Office of the Inspector General, MS 40 3900 Commonwealth Boulevard Tallahassee, Florida 32399-3000 3. Copies of financial reporting packages required by PART II of this Attachment shall be submitted by or on behalf of the recipient directly to each of the following: A. The Department of Environmental Protection at the following address: Audit Director Florida Department of Environmental Protection Office of the Inspector General, MS 40 3900 Commonwealth Boulevard Tallahassee, Florida 32399-3000 B. The Auditor General’s Office at the following address: State of Florida Auditor General Room 401, Claude Pepper Building 111 West Madison Street Tallahassee, Florida 32399-1450 DEP Agreement No. 14OK1, Attachment F, Page 3 of 5 Packet Pg. 451  7.a.a 4. Copies of reports or management letters required by PART III of this Attachment shall be submitted by or on behalf of the recipient directly to the Department of Environmental Protection at the following address: Audit Director Florida Department of Environmental Protection Attachment: VII.a. Dune Walkovers Grant (2880 : Okaloosa Island Dune Walkovers Grant & Transfer from Reserve) Office of the Inspector General, MS 40 3900 Commonwealth Boulevard Tallahassee, Florida 32399-3000 5. Any reports, management letters, or other information required to be submitted to the Department of Environmental Protection pursuant to this Agreement shall be submitted timely in accordance with OMB Circular A-133, Florida Statutes, or Chapters 10.550 (local governmental entities) or 10.650 (nonprofit and for-profit organizations), Rules of the Auditor General, as applicable. 6. Recipients, when submitting financial reporting packages to the Department of Environmental Protection for audits done in accordance with OMB Circular A-133, or Chapters 10.550 (local governmental entities) or 10.650 (nonprofit and for-profit organizations), Rules of the Auditor General, should indicate the date that the reporting package was delivered to the recipient in correspondence accompanying the reporting package. PART V: RECORD RETENTION The recipient shall retain sufficient records demonstrating its compliance with the terms of this Agreement for a period of 5 years from the date the audit report is issued, and shall allow the Department of Environmental Protection, or its designee, Chief Financial Officer, or Auditor General access to such records upon request. The recipient shall ensure that audit working papers are made available to the Department of Environmental Protection, or its designee, Chief Financial Officer, or Auditor General upon request for a period of 3 years from the date the audit report is issued, unless extended in writing by the Department of Environmental Protection. REMAINDER OF PAGE INTENTIONALLY LEFT BLANK DEP Agreement No. 14OK1, Attachment F, Page 4 of 5 Packet Pg. 452  EXHIBIT – 1 FUNDS AWARDED TO THE RECIPIENT PURSUANT TO THIS AGREEMENT CONSIST OF THE FOLLOWING: Federal Resources Awarded to the Recipient Pursuant to this Agreement Consist of the Following: Federal State Program CFDA Appropriation Number Federal Agency Number CFDA Title Funding Amount Category State Resources Awarded to the Recipient Pursuant to this Agreement Consist of the Following Matching Resources for Federal Programs: Federal State Program Appropriation Number Federal Agency CFDA CFDA Title Funding Amount Category State Resources Awarded to the Recipient Pursuant to this Agreement Consist of the Following Resources Subject to Section 215.97, F.S.: State CSFA Title State Program State CSFA or Appropriation Number Funding Source Fiscal Year Number Funding Source Description Funding Amount Category Original Ecosystem Management and 2007-2008 37.003 Beach Management Funding $109,350 140126 Agreement Restoration Trust Fund, Assistance Program GAA Line Item # 1834 Total Award $109,350 For each program identified above, the recipient shall comply with the program requirements described in the Catalog of Federal Domestic Assistance (CFDA) [http://12.46.245.173/cfda/cfda.html] and/or the Florida Catalog of State Financial Assistance (CSFA) [https://apps.fldfs.com/fsaa/searchCatalog.aspx]. The services/purposes for which the funds are to be used are included in the Contract scope of services/work. Any match required by the recipient is clearly indicated in the Contract. Packet Pg. 453 DEP Agreement No. 14OK2, Attachment F, Page 5 of 5 7.a.a Attachment: VII.a. Dune Walkovers Grant (2880 : Okaloosa Island Dune Walkovers Grant & Transfer from Reserve)  7.b Tourist Development Council Meeting: 05/29/14 02:00 PM 1540 Miracle Strip Parkway Department: Tourist Development Council Fort Walton Beach, FL 32548 Category: Report Prepared By: Aida Wilkinson SCHEDULED Initiator: Aida Wilkinson Sponsors: TDC ITEM (ID # 2881) DOC ID: 2881 FY 2014-15 Budget Proposal to County Administrator Updated: 5/27/2014 5:14 PM by Aida Wilkinson Page 1 Packet Pg. 454  7.b.a TOURIST DEVELOPMENT DEPARTMENT MEMORANDUM DATE: May 29, 2014 TO: Tourist Development Council FROM: Ed Schroeder, Tourist Development Department Director Charlotte Dunworth, Finance, Administration, & Compliance Manager SUBJECT: FY 2014-15 Proposed Budget Attachment: VII.b. FY15 Proposed Budget (2881 : FY 2014-15 Budget Proposal to County Administrator) Background A budget is a planning tool that identifies expenses by account classification. Some dollar amounts reflect known contractual values, while other dollar amounts are estimates. Not all anticipated amounts may be necessarily incurred, and some expenses may be incurred that are not currently identified because a need or opportunity arises during the year that was unanticipated. Discussion The purpose of the May 8 budget meeting was to provide information to the TDC on the various entities receiving tourist development tax dollars and how those dollars are spent, as well as to allow the TDC to reach consensus on desired priorities and funding levels for FY 2014-15. For a variety of reasons, not all budgetary requests recommended by the TDC have been included in the proposed FY15 budget. Horizons (beach park restroom cleaning) – increase from $88,924 to $138,549 The County’s public works department is currently performing beach cleaning and raking, and could assume beach park restroom cleaning for approximately $72K. If public works discontinues beach cleaning, the cost to provide restroom cleaning would increase to approximately $104K due to the lost efficiency of using the same work crew for both services. Both of these scenarios are less expensive than Horizon’s $139K request. Due to the uncertainty of the situation, the proposed budget reflects status quo and the current year Horizons contract amount of $89K. Film Commission – increase from $66,500 to $146,400 The proposed budget reflects a funding level of $93,400, with the increase attributable to website improvements, collateral, location guide, advertising, and travel. Fort Walton Beach Chamber of Commerce – increase from $20,000 to $30,000 Due to funding constraints, both Chambers remain budgeted at $20K. Destin Fire Control District – increase from $551,536 to $597,320 The contract states the District will receive “an amount equal to that which is budgeted and appropriated…to the Okaloosa County Beach Safety Division for the provision of beach safety and lifeguard services.” The proposed budget reflects $520K per County budget office estimates. The attached document reflects the proposed FY 2014-15 Tourist Development Department budget that will be presented to the County Administrator. Total revenues equal total expenses for each percentage point, but more importantly, recurring revenues equal or exceed recurring expenses for the first through fourth percentages. For the fifth percentage, recurring expenses exceed recurring revenues by $258K as a result of increasing media spend to $1.9M to match South Walton’s current year spend for media purchases. This enhanced marketing effort will be analyzed at year-end to evaluate the success of the augmented media purchase strategy. Visual representation of the proposed FY15 budget follows: 1 of 2 Packet Pg. 455  7.b.a Attachment: VII.b. FY15 Proposed Budget (2881 : FY 2014-15 Budget Proposal to County Administrator) The TDD Director will review the department’s proposed FY15 budget with the County Administrator on June 5. The BCC will review the department’s proposed FY15 budget on August 12. The TDC will review the final BCC adopted budget on September 25. TDC Recommendation to BCC Recommend FY 2014-15 Tourist Development Department Budget. 2 of 2 Packet Pg. 456  7.b.a Tourist Development Department Budget Summary 2013-14 2014-15 Adopted Proposed Revenues: 12,000,000 312145 Tourist Development Tax - 5 cents 13,400,000 $ 12,000,000 Local Option Taxes $ 13,400,000 350,000 325213 Beach Restoration Assessment 350,000 $ 350,000 Special Assessments $ 350,000 20,000 347501 Salaries-Full-Time 15,000 Attachment: VII.b. FY15 Proposed Budget (2881 : FY 2014-15 Budget Proposal to County Administrator) LY 10,000 347512 Personnel 20,000 160,000 347515 Catering-Aramark 175,000 7,000 347520 Linen 7,500 10,000 347521 Security 24,000 N 500 347531 Phones 500 2,500 347532 Internet 2,000 50,000 347533 Utilities 50,000 O 1,000 347534 Copies & Faxes 1,000 750 347541 ATM Commissions 1,000 1,000 347543 Merchandise Commissions 2,000 N 250,000 347551 Room Rental 260,000 220,000 347552 Equipment Rental 220,000 85,000 347570 Event Ticket Sales 75,000 $ 5,000 822,750 347590 Other Sales O Service Charges - Convention Center $ 8,000 861,000 SI 250,000 361101 Interest on Time Deposits 250,000 45,000 361104 State Investment Pool Interest 45,000 14 S $ 295,000 Interest $ 295,000 20,500,000 389901 Balances-Cash 19,903,303 20 CU $ 20,500,000 Other Non-Operating $ 19,903,303 $ 33,967,750 TOTAL REVENUES $ 34,809,303 Personal Services: IS 33.00 Full-Time Employees 33.00 4.00 Part-Time Employees 4.00 1,377,696 512010 Salaries/Wages - Full-Time 1,354,801 D 94,111 512020 Salaries/Wages - Part-Time 111,100 112,594 521000 FICA Taxes 112,141 118,702 522000 Retirement Contributions 124,470 R 249,444 523000 Life & Health Insurance 232,105 18,783 524000 Worker's Compensation 17,457 9- $ 1,971,330 Total Personal Services $ 1,952,074 FO Operating Expenses: -2 150,000 531001 PS-Attorney-Other 60,000 40,000 531002 PS-Other Attorney Svcs 1,000 2,000 531013 PS-Permitting 3,000 05 205,000 531100 PS-Consulting 205,004 20,000 531500 PS-Engineering - - 531552 PS-Comm&Research 54,220 1,500 532001 Accounting & Auditing 1,500 575,214 534001 CS-General Fund Admin 762,722 66,500 534003 CS-Consulting 38,000 1,000 534009 CS-Public Relations - 100,000 534010 CS-Parks Cleaning 88,924 250,000 534109 CS-Beach Cleaning-Destin - 180,000 534110 CS-Beach Cleaning-Okaloosa Island - 2014-05-29 FY15 Proposed Budget.xlsx 5/22/2014 10:54 AM Packet Pg. 457  7.b.a Tourist Development Department Budget Summary 2013-14 2014-15 Adopted Proposed 47,000 534111 CS-Turtle Watch Program 47,000 40,000 534018 CS-Chamber of Commerce 40,000 10,000 534200 CS-Security 25,000 142,500 534500 CS-Personnel 172,900 8,000 534550 CS-Uniforms - 6,000 534607 CS-Lawn Service 13,573 10,000 534716 CS-Beach Renourish - 5,000 534750 CS-Mass Transit 5,000 Attachment: VII.b. FY15 Proposed Budget (2881 : FY 2014-15 Budget Proposal to County Administrator) LY 5,000 534751 CS-Rigging/Production - 10,000 534752 CS-Catering - 5,000 534753 CS-Electrical Contracting - 2,000 534754 CS-Show Decorations - N 40,000 534755 CS-Audio/Video 50,000 7,000 534756 CS-Linen Service 7,000 270,000 534757 CS-Entertainment 200,000 O 15,000 534758 CS-Ticket Sales 15,000 11,100 534900 CS-Other 24,636 3,100 540001 Travel In-County 240 N 39,400 540002 Travel Out-of-County 58,042 28,900 540005 Travel Lodging Expenses 51,413 3,450 541010 Communications Services 20,932 6,400 76,000 O 541011 Cellular Phones/Pagers 542001 Postage/Freight Charges 13,200 77,560 SI 280,000 543001 Utilities-Electric 327,500 2,000 543002 Utilities-Water 1,000 16,000 543004 Utilities-Garbage 27,600 14 S 15,000 543005 Utilities-Gas 12,000 24,000 543010 Utilities-Water & Sewer 31,200 - 544620 R/L-Buildings 10,800 20 CU 28,509 544640 R/L-Equipment 24,530 2,245 544644 R/L-Fleet Vehicles 1,000 118,387 545990 Insurance-Other 132,533 3,000 546050 RM-Office Machines 1,644 126,900 546620 RM-Facilities 168,637 IS 48,900 546640 RM-Equipment 15,963 7,486 546644 RM-Vehicles-Fleet 5,718 1,300 546645 RM-Motor Vehicle - D 9,400 546900 R/M-Technical Support Service 20,351 204,850 547002 Printing & Binding 119,520 90,000 548001 Promotional Activities 83,370 R 10,000 548002 Event Promotional Activities 4,700 55,200 548003 Trade Show Fees 65,655 9- 465,000 548010 Agency Base Services - Monthly Fee 465,000 FO - 548011 Agency Services - Other 100,000 50,000 548020 Website Development & Maintenance 82,500 -2 220,000 548040 Public Relations 70,400 55,000 548041 Research - 200,000 548042 Fall/Winter Campaign 477,685 05 525,000 548043 Christmas Campaign 127,878 130,000 548044 Snowbird Campaign 174,558 200,000 548045 Spring Campaign - 100,000 548046 Spring/Summer Campaign 840,029 25,000 548047 Non-Seasonal 84,390 200,000 548048 Group & Convention Campaign 210,235 300,000 548049 Branding - 175,000 548050 Sponsorships - 400,000 548051 Campaign Production 200,000 200,000 548060 Special Events 225,000 2014-05-29 FY15 Proposed Budget.xlsx 5/22/2014 10:54 AM Packet Pg. 458  7.b.a Tourist Development Department Budget Summary 2013-14 2014-15 Adopted Proposed 109,000 548070 Advertising 11,210 - 548090 Promotional Reserve 100,000 14,000 549122 Bank Charges 5,000 360,000 549520 Administrative Charges 402,000 17,600 549900 Miscellaneous Charges 1,450 8,250 549901 Legal Advertising 2,600 1,100 549904 Job Listing Expenses 2,000 225 549905 Motor Vehicle Reports 175 Attachment: VII.b. FY15 Proposed Budget (2881 : FY 2014-15 Budget Proposal to County Administrator) LY 1,000 549906 Background Checks 1,000 25,900 551001 Office Supplies 25,000 17,040 552010 Fleet Fuel 8,202 100 552014 Gasoline & Special Fuels - N 3,000 552100 Clothing/Wearing Apparel 3,204 1,000 552200 Safety Supplies 1,500 3,000 552500 Tools & Small Implements 3,000 O 500 552600 Medical Supplies - 12,000 552700 Janitorial Supplies 12,000 95,185 552751 C.C. Special Events 105,330 N 10,600 552800 Computer Supplies 8,450 17,120 552801 Computer Software 7,642 7,300 552900 Material-New Maint Project - 12,910 57,758 552990 Other Supplies O 554001 Books/Pubs/Subs/Memberships 24,740 41,374 SI 23,750 555001 Training/Education Expense 11,090 $ 7,468,579 Total Operating Expenses $ 6,924,229 14 S Capital Outlay: 1,275,000 562752 Porte Cochere 1,175,000 2,891,525 562790 Other Construction 480,000 20 CU 1,000,000 563490 Other Improvements 875,000 950,000 563710 Outdoor Exhibition Pad 207,125 500,000 563735 Beach Accessway 900,000 150,000 563753 Artificial Reef 225,000 368,600 563790 Other Improvements 903,600 IS - 564502 Economic Environment 3,000 16,000 564503 Computer Equipment 15,050 - 564504 Vehicles 35,000 D 123,250 564751 C.C. Special Events 118,000 $ 7,274,375 Total Capital Outlay $ 4,936,775 R Grants & Aids 551,536 581210 Destin Fire Department 520,000 9- - 581702 City of Destin 438,530 FO 15,000 582301 Environmental Council - $ 566,536 Total Grants & Aids $ 958,530 -2 Non-Operating: 155,000 571900 Other Principal - 05 1,030,518 591001 BT-General Fund 1,249,982 675,211 591201 BT-Debt Service Fund 670,578 4,502,522 599010 Reserve/Cash Carryforward - 8,067,396 599090 Reserve for Contingencies - - 599140 Reserve - TDD O&M 4,046,779 - 599141 Reserve - TDD Beach 4,749,001 - 599142 Reserve - TDD Pass 2,000,000 - 599143 Reserve - ECCC Storm 1,500,000 1,013,408 599144 Reserve-Conv Ctr Opers - - 599146 Reserve - Promo Activities 1,692,929 2014-05-29 FY15 Proposed Budget.xlsx 5/22/2014 10:54 AM Packet Pg. 459  7.b.a Tourist Development Department Budget Summary 2013-14 2014-15 Adopted Proposed 1,242,875 599300 Reserve-Future Capital Outlay 4,128,426 $ 16,686,930 Total Non-Operating $ 20,037,695 $ 33,967,750 TOTAL EXPENSES $ 34,809,303 $ - NET REVENUE / (EXPENSE) $ 0 Attachment: VII.b. FY15 Proposed Budget (2881 : FY 2014-15 Budget Proposal to County Administrator) LY N O N O SI 14 S 20 CU IS D R 9- FO -2 05 2014-05-29 FY15 Proposed Budget.xlsx 5/22/2014 10:54 AM Packet Pg. 460  7.b.a 1175 - 1st TDT-Beaches & Parks 2013-14 2014-15 Adopted Proposed Revenues: 2,400,000 312145 Tourist Development Tax - 1st Cent 2,680,000 2,680,000 100,000 361101 Interest on Time Deposits 100,000 100,000 20,000 361104 State Investment Pool Interest 20,000 20,000 7,500,000 389901 Balances-Cash 7,101,392 7,101,392 $ 10,020,000 TOTAL REVENUES $ 9,901,392 Attachment: VII.b. FY15 Proposed Budget (2881 : FY 2014-15 Budget Proposal to County Administrator) LY Personal Services: 2.00 Full-Time Employees 2.00 112,453 512010 Salaries/Wages - Full-Time 106,792 106,792 8,603 521000 FICA Taxes 8,170 8,170 N 7,815 522000 Retirement Contributions 7,796 7,796 17,244 523000 Life & Health Insurance 18,709 18,709 O 304 524000 Worker's Compensation 278 278 $ 146,419 Total Personal Services $ 141,745 Operating Expenses: N 10,000 531002 PS-Other Attorney Svcs 1,000 2,000 531013 PS-Permitting 3,000 O 205,000 531100 PS-Consulting 205,004 20,000 531500 PS-Engineering - 100,000 534010 CS-Parks Cleaning 88,924 SI 250,000 534109 CS-Beach Cleaning-Destin - 180,000 534110 CS-Beach Cleaning-Okaloosa Island - 47,000 534111 CS-Turtle Watch Program 47,000 14 S 10,000 534716 CS-Beach Renourish - - 540002 Travel Out-of-County 4,660 20 CU - 540005 Travel Lodging Expenses 4 550 4,550 - 541011 Cellular Phones/Pagers 1,200 866 545990 Insurance-Other 969 72,000 549520 Administrative Charges 80,400 - 549900 Miscellaneous Charges 250 IS 5,000 549901 Legal Advertising 2,000 - 552800 Computer Supplies 100 - 552801 Computer Software 1,000 D - 552990 Other Supplies 9,000 - 554001 Books/Pubs/Subs/Memberships 6,600 - 555001 Training/Education Expense 1,700 $ 901,866 Total Operating Expenses $ 457,357 R 9- Capital Outlay: FO 1,000,000 563490 Other Improvements 875,000 Living Shorelines 500,000 -2 Fish Habitat Sustainability 250,000 Okaloosa Island Dune Walkovers (50% grant match) 125,000 05 500,000 563735 Beach Accessway 900,000 Beach Access #'s 4,5,6 Imprvmnts, Bathrooms 900,000 150,000 563753 Artificial Reef 225,000 Artificial Reef for Fishing Industry Support 100,000 Boat Reef 75,000 Snorkling Reef Video Camera & Installation 50,000 $ 1,650,000 Total Capital Outlay $ 2,000,000 2014-05-29 FY15 Proposed Budget.xlsx 5/22/2014 10:43 AM Packet Pg. 461  7.b.a 1175 - 1st TDT-Beaches & Parks 2013-14 2014-15 Adopted Proposed Grants & Aids - 581702 City of Destin 438,530 Western Destin Beach Restoration 438,530 15,000 582301 Environmental Council - $ 15,000 Total Grants & Aids $ 438,530 Attachment: VII.b. FY15 Proposed Budget (2881 : FY 2014-15 Budget Proposal to County Administrator) LY Non-Operating: 478,982 591001 BT-General Fund 729,982 Beach Parks Maintenance - PW Dept 478,982 Destin Beach Cleaning & Raking - PW Dept 150,000 N Ok Island Beach Cleaning & Raking - PW Dept 101,000 O 325,211 591201 BT-Debt Service Fund 320,578 Western Destin Beach Restoration 320,578 - 599140 Reserve - TDD O&M 785,757 N 35% of personnel & operating expenses+debt 785,757 O - 599141 Reserve - TDD Beach 3,027,443 Beach Restoration 3,027,443 SI - 599142 Reserve - TDD Pass 2,000,000 East Pass Dredging 2,000,000 14 S 4,502,522 599010 Reserve/Cash Carryforward - 20 CU 22,000,000 000 000 599090 Reserve for Contingencies - $ 7,306,715 Total Non-Operating $ 6,863,760 $ 10,020,000 TOTAL EXPENSES $ 9,901,392 IS $ - NET REVENUE / (EXPENSE) $ 0 D R 9- FO -2 05 2014-05-29 FY15 Proposed Budget.xlsx 5/22/2014 10:43 AM Packet Pg. 462  7.b.a 1152 - 2nd TDT-Administration 2013-14 2014-15 Adopted Proposed Revenues: 2,400,000 312145 Tourist Development Tax - 2nd Cent 2,680,000 2,680,000 50,000 361101 Interest on Time Deposits 50,000 50,000 10,000 361104 State Investment Pool Interest 10,000 10,000 2,500,000 389901 Balances-Cash 2,233,968 2,233,968 $ 4,960,000 TOTAL REVENUES $ 4,973,968 Attachment: VII.b. FY15 Proposed Budget (2881 : FY 2014-15 Budget Proposal to County Administrator) LY Personal Services: 7.00 Full-Time Employees 7.00 2.00 Part-Time Employees 2.00 360,064 512010 Salaries/Wages - Full-Time 357,409 357,409 N 34,091 512020 Salaries/Wages - Part-Time 62,007 62,007 30,153 521000 FICA Taxes 32,085 32,085 O 42,917 522000 Retirement Contributions 49,314 49,314 60,354 523000 Life & Health Insurance 50,163 50,163 1,815 524000 Worker's Compensation 1,490 1,490 $ 529,394 Total Personal Services $ 552,468 N Operating Expenses: O 150,000 531001 PS-Attorney-Other 60,000 - 531552 PS-Comm&Research 54,220 398,979 534001 CS-General Fund Admin 583,843 SI 8,500 534500 CS-Personnel 30,000 - 534900 CS-Other 1,000 - 540001 Travel In-County 100 14 S 6,400 540002 Travel Out-of-County 8,180 5,400 540005 Travel Lodging Expenses 7,700 20 CU 2,450 541010 Communications Services 17,622 3,400 541011 Cellular Phones/Pagers 5,280 9,000 542001 Postage/Freight Charges 70,000 - 544620 R/L-Buildings 8,280 2,509 544640 R/L-Equipment 5,028 IS 2,245 544644 R/L-Fleet Vehicles 1,000 8,830 545990 Insurance-Other 9,884 6,900 546620 RM-Facilities - D 6,900 546640 RM-Equipment - 2,229 546644 RM-Vehicles-Fleet 2,681 100 546645 RM-Motor Vehicle - 4,400 546900 R/M-Technical Support Service 1,843 R 350 547002 Printing & Binding 110,350 9- 72,000 549520 Administrative Charges 80,400 FO 2,400 549900 Miscellaneous Charges 300 750 549901 Legal Advertising 600 -2 - 549904 Job Listing Expenses 500 25 549905 Motor Vehicle Reports 50 300 549906 Background Checks 250 05 8,200 551001 Office Supplies 15,000 9,789 552010 Fleet Fuel 6,237 2,400 552800 Computer Supplies 2,400 2,700 552801 Computer Software 25 6,910 552990 Other Supplies 10,740 32,758 554001 Books/Pubs/Subs/Memberships 9,759 4,750 555001 Training/Education Expense 2,070 $ 761,574 Total Operating Expenses $ 1,105,342 2014-05-29 FY15 Proposed Budget.xlsx 5/22/2014 10:44 AM Packet Pg. 463  7.b.a 1152 - 2nd TDT-Administration 2013-14 2014-15 Adopted Proposed Capital Outlay: - 564502 Economic Environment 3,000 Information Lightboards for Visitors Center 3,000 4,000 564503 Computer Equipment 6,000 Server Replacement 6,000 Attachment: VII.b. FY15 Proposed Budget (2881 : FY 2014-15 Budget Proposal to County Administrator) LY - 564504 Vehicles 35,000 Replace White Ford Explorer 35,000 $ 4,000 Total Capital Outlay $ 44,000 N Grants & Aids: 551,536 581210 Destin Fire Department 520,000 O Lifeguards on Destin Beaches 520,000 $ 551,536 Total Grants & Aids $ 520,000 Non-Operating: N 551,536 591001 BT-General Fund 520,000 Lifeguards on Okaloosa Island Beaches 520,000 - 599140 Reserve - TDD O&M O 35% of personnel & operating expenses 944,234 944,234 SI - 599141 Reserve - TDD Beach 1,287,924 Beach Restoration 1,287,924 14 S 2,561,960 599090 Reserve for Contingencies - 20 CU $ 3,113,496 Total Non-Operating $ 2,752,158 $ 4,960,000 TOTAL EXPENSES $ 4,973,968 $ - NET REVENUE / (EXPENSE) $ - IS D R 9- FO -2 05 2014-05-29 FY15 Proposed Budget.xlsx 5/22/2014 10:44 AM Packet Pg. 464  7.b.a 1172 - 3rd TDT-Convention Center Promotions 2013-14 2014-15 Adopted Proposed Revenues: dept does not generate revenue TOTAL REVENUES Personal Services: 5.00 Full-Time Employees 5.00 Attachment: VII.b. FY15 Proposed Budget (2881 : FY 2014-15 Budget Proposal to County Administrator) 209,281 512010 Salaries/Wages - Full-Time 210,942 210,942 LY 16,010 521000 FICA Taxes 16,137 16,137 14,545 522000 Retirement Contributions 15,399 15,399 36,090 523000 Life & Health Insurance 46,774 46,774 565 524000 Worker's Compensation 548 548 N $ 276,491 Total Personal Services $ 289,800 O Operating Expenses: - 534500 CS-Personnel 7,900 2,000 540001 Travel In-County 40 29,500 540002 Travel Out-of-County 26,766 N 21,500 540005 Travel Lodging Expenses 21,564 - 541011 Cellular Phones/Pagers 3,120 O 5,000 542001 Postage/Freight Charges 6,560 - 544620 R/L-Buildings 2,520 1,227 545990 Insurance-Other 1,373 SI 89,500 547002 Printing & Binding 4,170 40,000 548001 Promotional Activities 34,465 10,000 548002 Event Promotional Activities 4,700 14 S 55,200 548003 Trade Show Fees 57,655 232,500 548010 Agency Base Services - Monthly 116,250 20 CU - 548011 Agency Services - Other 12,500 50,000 548020 Website Development & Maintenance - 170,000 548040 Public Relations 70,400 200,000 548048 Group & Convention Campaign 210,235 100,000 548049 Branding - IS 175,000 548050 Sponsorships - 150,000 548051 Campaign Production - 200,000 548060 Special Events - D 109,000 548070 Advertising 11,210 200 549900 Miscellaneous Charges 200 100 549904 Job Listing Expenses 250 100 549906 Background Checks 125 R 700 551001 Office Supplies - 9- - 552100 Clothing/Wearing Apparel 204 FO 4,920 552801 Computer Software 1,617 16,000 554001 Books/Pubs/Subs/Memberships 21,620 -2 9,000 555001 Training/Education Expense 2,295 $ 1,671,447 Total Operating Expenses $ 617,739 05 $ - Total Capital Outlay $ - Non-Operating: - 599140 Reserve - TDD O&M 317,639 35% of personnel & operating expenses 317,639 $ - Total Non-Operating $ 317,639 $ 1,947,938 TOTAL EXPENSES $ 1,225,178 $ (1,947,938) NET REVENUE / (EXPENSE) $ (1,225,178) 2014-05-29 FY15 Proposed Budget.xlsx 5/22/2014 10:44 AM Packet Pg. 465  7.b.a 1173 - 3rd TDT-Convention Center Administration 2013-14 2014-15 Adopted Proposed Revenues: 2,400,000 312145 Tourist Development Tax - 3rd Cent 2,680,000 2,680,000 20,000 347501 Salaries-Full-Time 15,000 15,000 10,000 347512 Personnel 20,000 20,000 160,000 347515 Catering-Aramark 175,000 175,000 7,000 347520 Linen 7,500 7,500 Attachment: VII.b. FY15 Proposed Budget (2881 : FY 2014-15 Budget Proposal to County Administrator) 10,000 347521 Security 24,000 24,000 LY 500 347531 Phones 500 500 2,500 347532 Internet 2,000 2,000 50,000 347533 Utilities 50,000 50,000 1,000 347534 Copies & Faxes 1,000 1,000 N 750 347541 ATM Commissions 1,000 1,000 1,000 347543 Merchandise Commissions 2,000 2,000 O 250,000 347551 Room Rental 260,000 260,000 220,000 347552 Equipment Rental 220,000 220,000 85,000 347570 Event Ticket Sales 75,000 75,000 5,000 347590 Other Sales 8,000 8,000 N 3,000,000 389901 Balances-Cash 1,799,469 1,799,469 $ 6,222,750 TOTAL REVENUES $ 5,340,469 19.00 Personal Services: Full-Time Employees O 19.00 SI 2.00 Part-Time Employees 2.00 695,898 512010 Salaries/Wages - Full-Time 679,658 679,658 60,020 512020 Salaries/Wages - Part-Time 49,093 49,093 14 S 57,828 521000 FICA Taxes 55,749 55,749 53,425 522000 Retirement Contributions 51,961 51,961 20 CU 135 756 135,756 523000 Life & Health Insurance 116 459 116,459 116 459 116,459 16,099 524000 Worker's Compensation 15,141 15,141 $ 1,019,026 Total Personal Services $ 968,061 Operating Expenses: IS 30,000 531002 PS-Other Attorney Svcs - 1,500 532001 Accounting & Auditing 1,500 176,235 534001 CS-General Fund Admin 178,879 D 10,000 534200 CS-Security 25,000 69,000 534500 CS-Personnel 135,000 8,000 534550 CS-Uniforms - 6,000 534607 CS-Lawn Service 13,573 R 5,000 534750 CS-Mass Transit 5,000 9- 5,000 534751 CS-Rigging/Production - FO 10,000 534752 CS-Catering - 5,000 534753 CS-Electrical Contracting - -2 2,000 534754 CS-Show Decorations - 40,000 534755 CS-Audio/Video 50,000 7,000 534756 CS-Linen Service 7,000 05 270,000 534757 CS-Entertainment 200,000 15,000 534758 CS-Ticket Sales 15,000 10,000 534900 CS-Other 23,636 1,100 540001 Travel In-County 100 3,500 540002 Travel Out-of-County 3,436 2,000 540005 Travel Lodging Expenses 2,599 1,000 541010 Communications Service 3,310 3,000 541011 Cellular Phones/Pagers 3,600 2,500 542001 Postage/Freight Charges 500 280,000 543001 Utilities-Electric 327,500 2,000 543002 Utilities-Water 1,000 2014-05-29 FY15 Proposed Budget.xlsx 5/22/2014 10:45 AM Packet Pg. 466  7.b.a 1173 - 3rd TDT-Convention Center Administration 2013-14 2014-15 Adopted Proposed 16,000 543004 Utilities-Garbage 27,600 15,000 543005 Utilities-Gas 12,000 24,000 543010 Utilities-Water & Sewer 31,200 26,000 544640 R/L-Equipment 19,502 106,200 545990 Insurance-Other 118,892 3,000 546050 RM-Office Machines 1,644 Attachment: VII.b. FY15 Proposed Budget (2881 : FY 2014-15 Budget Proposal to County Administrator) 120,000 546620 RM-Facilities 168,637 LY 42,000 546640 RM-Equipment 15,963 5,257 546644 RM-Vehicles-Fleet 3,037 1,200 546645 RM-Motor Vehicle - 5,000 546900 RM-Technical Supt Service 17,608 N 5,000 547002 Printing & Binding 5,000 14,000 549122 Bank Charges 5,000 O 72,000 549520 Administrative Charges 80,400 15,000 549900 Miscellaneous Charges 700 2,500 549901 Legal Advertising - 1,000 549904 Job Listing Expenses 1,250 N 200 549905 Motor Vehicle Reports 125 600 549906 Background Checks 625 O 10,000 551001 Office Supplies 10,000 7,251 552010 Fleet Fuel 1,965 100 552014 Gasoline & Special Fuels - SI 3,000 552100 Clothing/Wearing Apparel 3,000 1,000 552200 Safety Supplies 1,500 3,000 552500 Tools & Small Implements 3,000 14 S 500 552600 Medical Supplies - 12,000 552700 Janitorial Supplies 12,000 20 CU 95 185 95,185 552751 C.C. C C Special Events 105 330 105,330 7,000 552800 Computer Supplies 5,950 8,000 552801 Computer Software 5,000 7,300 552900 Material-New Maint Project - 5,000 552990 Other Supplies 5,000 IS 1,000 554001 Book/Pub/Sub/Memberships 1,395 8,000 555001 Training/Education Expense 5,025 $ 1,607,128 Total Operating Expenses $ 1,664,981 D Capital Outlay: 500,000 562790 Other Construction - R 12,000 564503 Computer Equipment 9,050 9- Laptop Replacements - qty 3 3,450 FO A/V Editing Computer Replacement 5,600 -2 123,250 564751 C.C. Special Events 118,000 Update Meal Service Hot Boxes 40,000 Carpet Extractor 28,000 05 Replace Convection Ovens 50,000 $ 635,250 Total Capital Outlay $ 127,050 Non-Operating: - 599140 Reserve - TDD O&M 921,565 35% of personnel & operating expenses 921,565 - 599141 Reserve - TDD Beach 433,634 Beach Restoration 433,634 1,013,408 599144 Reserve-Conv Ctr Opers - 2014-05-29 FY15 Proposed Budget.xlsx 5/22/2014 10:45 AM Packet Pg. 467  7.b.a 1173 - 3rd TDT-Convention Center Administration 2013-14 2014-15 Adopted Proposed $ 1,013,408 Total Non-Operating $ 1,355,199 $ 4,274,812 TOTAL EXPENSES $ 4,115,291 $ 1,947,938 NET REVENUE / (EXPENSE) $ 1,225,178 Attachment: VII.b. FY15 Proposed Budget (2881 : FY 2014-15 Budget Proposal to County Administrator) LY $ 6,222,750 TOTAL 3rd percentage EXPENSES $ 5,340,469 $ - NET 3rd percentage REVENUE / (EXPENSE) $ - N O N O SI 14 S 20 CU IS D R 9- FO -2 05 2014-05-29 FY15 Proposed Budget.xlsx 5/22/2014 10:45 AM Packet Pg. 468  7.b.a 1179 - 4th TDT-Capital Improvements 2013-14 2014-15 Adopted Proposed Revenues: 2,400,000 312145 Tourist Development Tax - 4th Cent 2,680,000 2,680,000 50,000 361101 Interest on Time Deposits 50,000 50,000 5,000 361104 State Investment Pool Interest 5,000 5,000 4,000,000 389901 Balances-Cash 5,767,691 5,767,691 $ 6,455,000 TOTAL REVENUES $ 8,502,691 Attachment: VII.b. FY15 Proposed Budget (2881 : FY 2014-15 Budget Proposal to County Administrator) LY $ - Total Personal Services $ - Operating Expenses: 72,000 549520 Administrative Charges 80,400 N $ 72,000 Total Operating Expenses $ 80,400 O Capital Outlay: 1,275,000 562752 Porte Cochere 1,175,000 Porte Cochere 1,175,000 N 2,391,525 562790 Other Construction 480,000 Security System Upgrade 300,000 O Enlarge Front Entrance Marquee 180,000 950,000 563710 Outdoor Exhibition Pad 207,125 SI Bayview Exterior Restrooms 207,125 368,600 563790 Other Improvements 903,600 14 S Install Heat Circulating Fans in Ballrms II,III,IV 18,600 Repair Damaged/Cracked Stucco on Exterior 50,000 20 CU Expand Loading Dock to Expedite Move In/Out 100,000 LED Outdoor Lighting Package 60,000 Retrofit Chiller to Reduce Noise & Energy 70,000 Replace Metal Structures on Roofs 70,000 Replace Carpet in Ballroom 250,000 IS Interior Floor Renovation - Hard Surfaces 210,000 Move Glass out 20' on Portion of Patio 75,000 D 155,000 571900 Other Principal - $ 5,140,125 Total Capital Outlay $ 2,765,725 Non-Operating: R - 599140 Reserve - TDD O&M 28,140 9- 35% of personnel & operating expenses 28,140 FO - 599143 Reserve - ECCC Storm 1,500,000 -2 Insured Loss Deductible 1,500,000 1,242,875 599300 Reserve-Future Capital Outlay 4,128,426 05 Reserve-Future ECCC Capital Projects 4,128,426 $ 1,242,875 Total Non-Operating $ 5,656,566 $ 6,455,000 TOTAL EXPENSES $ 8,502,691 $ - NET REVENUE / (EXPENSE) $ - 2014-05-29 FY15 Proposed Budget.xlsx 5/22/2014 10:45 AM Packet Pg. 469  7.b.a 1151 - 5th TDT-Tourism Promotion 2013-14 2014-15 Adopted Proposed Revenues: 2,400,000 312145 Tourist Development Tax - 5th Cent 2,680,000 2,680,000 50,000 361101 Interest on Time Deposits 50,000 50,000 10,000 361104 State Investment Pool Interest 10,000 10,000 3,500,000 389901 Balances-Cash 3,000,783 3,000,783 $ 5,960,000 TOTAL REVENUES $ 5,740,783 Attachment: VII.b. FY15 Proposed Budget (2881 : FY 2014-15 Budget Proposal to County Administrator) LY $ - Total Personal Services $ - Operating Expenses: 66,500 534003 CS-Consulting 38,000 N 1,000 534009 CS-Public Relations - 40,000 534018 CS-Chamber of Commerce 40,000 O 65,000 534500 CS-Personnel - 1,100 534900 CS-Other - - 540002 Travel Out-of-County 15,000 - 540005 Travel Lodging Expenses 15,000 N 59,500 542001 Postage/Freight Charges 500 1,264 545990 Insurance-Other 1,415 O - 546900 R/M-Technical Support Service 900 110,000 547002 Printing & Binding - 50,000 548001 Promotional Activities 48,905 SI - 548003 Trade Show Fees 8,000 232,500 548010 Agency Base Services - Monthly Fee 348,750 - 548011 Agency Services - Other 87,500 14 S - 548020 Website Development & Maintenance 82,500 50,000 548040 Public Relations - 20 CU 55,000 548041 Research - 200,000 548042 Fall/Winter Campaign 477,685 525,000 548043 Christmas Campaign 127,878 130,000 548044 Snowbird Campaign 174,558 200,000 548045 Spring Campaign - IS 100,000 548046 Spring/Summer Campaign 840,029 25,000 548047 Non-Seasonal 84,390 200,000 548049 Branding - D 250,000 548051 Campaign Production 200,000 - 548060 Special Events 225,000 - 548090 Promotional Reserve 100,000 72,000 549520 Administrative Charges 80,400 R 7,000 551001 Office Supplies - 9- 1,200 552800 Computer Supplies - FO 1,500 552801 Computer Software - 1,000 552990 Other Supplies - -2 8,000 554001 Book/Pub/Sub/Memberships 2,000 2,000 555001 Training/Education Expense - $ 2,454,564 Total Operating Expenses $ 2,998,410 05 $ - Total Capital Outlay $ - Non-Operating: - 599140 Reserve - TDD O&M 1,049,444 35% of personnel & operating expenses 1,049,444 - 599146 Reserve - Promo Activities 1,692,929 Promotional Activities 1,692,929 3,505,436 599090 Reserve for Contingencies - 2014-05-29 FY15 Proposed Budget.xlsx 5/22/2014 10:45 AM Packet Pg. 470  7.b.a 1151 - 5th TDT-Tourism Promotion 2013-14 2014-15 Adopted Proposed $ 3,505,436 Total Non-Operating $ 2,742,373 $ 5,960,000 TOTAL EXPENSES $ 5,740,783 $ - NET REVENUE / (EXPENSE) $ - Attachment: VII.b. FY15 Proposed Budget (2881 : FY 2014-15 Budget Proposal to County Administrator) LY N O N O SI 14 S 20 CU IS D R 9- FO -2 05 2014-05-29 FY15 Proposed Budget.xlsx 5/22/2014 10:45 AM Packet Pg. 471  7.b.a 1176 - Special Assessment Actual Budget 2013-14 2014-15 Adopted Proposed Revenues: 350,000 325213 Beach Restoration Assessment 350,000 350,000 $ 350,000 TOTAL REVENUES $ 350,000 $ - Total Personal Services $ - Attachment: VII.b. FY15 Proposed Budget (2881 : FY 2014-15 Budget Proposal to County Administrator) LY $ - Total Operating Expenses $ - $ - Total Capital Outlay $ - N Non-Operating: 350,000 591201 BT-Debt Service Fund 350,000 O Western Destin Beach Renourishment MSBU 350,000 $ 350,000 Total Non-Operating $ 350,000 $ 350,000 TOTAL EXPENSES $ 350,000 N $ - NET REVENUE / (EXPENSE) $ - O SI 14 S 20 CU IS D R 9- FO -2 05 2014-05-29 FY15 Proposed Budget.xlsx 5/22/2014 10:46 AM Packet Pg. 472  7.b.a 5-Year Capital Expenses Dept Description 2014-15 2015-16 2016-17 2017-18 2018-19 1175 Snorkling Reef Video Camera & Installation 50,000 - 1st - Beaches & Parks 50,000 - - - - 1152 Information Lightboards for Visitors Center 3,000 - - - - 1152 Server Replacement 6,000 - - - - 1152 Replace Ford Explorer - White 35,000 - - - - Attachment: VII.b. FY15 Proposed Budget (2881 : FY 2014-15 Budget Proposal to County Administrator) 1152 Replace Ford Expedition - Tan - 35,000 - - - LY 1152 Replace Ford Expedition - White - - 35,000 - - 1152 Computer Replacements - qty 6 purchased in 2011 - - 5,100 - - 1152 Computer Replacements - qty 8 purchased in 2012 - - - 6,800 - 1152 Computer Replacements - qty 3 purchased in 2013 - - - - 2,550 N 2nd - Visitors Center 44,000 35,000 40,100 6,800 2,550 O 1173 Update Meal Service Hot Boxes 40,000 1173 Carpet Extractor 28,000 1173 Replace Convection Ovens 50,000 1173 Laptop Replacements - qty 3 3,450 N 1173 A/V Editing Computer Replacement 5,600 1173 Articulated Man Lift 30' 36,000 O 1173 Box Truck w/ Lift Gate 40,000 1173 Cargo Van 35,000 1173 Articulated Man Lift 30' 36,000 SI 1173 Pickup Truck 30,000 1173 Kitchen Equipment Replacements 60,000 1173 Computer Replacements - qty 8 purchased in 2012 6,800 14 S 1173 Computer Replacements - qty 12 purchased in 2014 10,200 3rd - Convention Center & Visitors Center 127,050 177,000 60,000 6,800 10,200 20 CU $ 221,050 $ 212,000 $ 100,100 $ 13,600 $ 12,750 IS D R 9- FO -2 05 2014-05-29 FY15 Proposed Budget.xlsx 5/22/2014 10:51 AM Packet Pg. 473  7.b.a 5-Year Capital Improvements Dept Description 2014-15 2015-16 2016-17 2017-18 2018-19 1175 Living Shorelines 500,000 500,000 1175 Fish Habitat Sustainability 250,000 250,000 1175 Okaloosa Island Dune Walkovers 125,000 1175 Beach Access #'s 4,5,6 Imprvmnts, Bathrooms 900,000 1175 Artificial Reef for Fishing Industry Support 100,000 400,000 1175 Boat Reef 75,000 Attachment: VII.b. FY15 Proposed Budget (2881 : FY 2014-15 Budget Proposal to County Administrator) 1175 Near Shore Snorkel Reefs 300,000 300,000 LY 1175 Boat Access Improvements 200,000 100,000 1175 Seagrass Restoration & Protection 150,000 150,000 150,000 1175 Destin Harbor Mooring Field 250,000 250,000 1st - Beaches & Parks 1,950,000 1,800,000 250,000 550,000 400,000 N 1173 Welcome Center Improvements 350,000 O 3rd - Convention Center & Visitors Center - - 350,000 - - 1179 Porte Cochere 1,175,000 1179 Security System Upgrade 300,000 N 1179 Enlarge Front Entrance Marquee 180,000 1179 Bayview Exterior Restrooms 207,125 O 1179 Install Heat Circulating Fans in Ballrms II,III,IV 18,600 1179 Repair Damaged/Cracked Stucco on Exterior 50,000 1179 Expand Loading Dock to Expedite Move In/Out 100,000 SI 1179 LED Outdoor Lighting Package 60,000 1179 Retrofit Chiller to Reduce Noise & Energy 70,000 1179 Replace Metal Structures on Roofs 70,000 14 S 1179 Replace Carpet in Ballroom 250,000 1179 Interior Floor Renovation - Hard Surfaces 210,000 20 CU 1179 Move Glass out 20' on Portion of Patio 75,000 1179 Pavilion Structure for Bayview Plaza 2,500,000 1179 Hwy 98 Walkover 550,000 1179 Parking Structure 5,000,000 4th - Convention Center Improvements 2,765,725 2,500,000 550,000 5,000,000 - IS $ 4,715,725 $ 4,300,000 $ 1,150,000 $ 5,550,000 $ 400,000 D R 9- FO -2 05 2014-05-29 FY15 Proposed Budget.xlsx 5/22/2014 10:50 AM Packet Pg. 474  7.c Tourist Development Council Meeting: 05/29/14 02:00 PM 1540 Miracle Strip Parkway Department: Tourist Development Council Fort Walton Beach, FL 32548 Category: Update Prepared By: Aida Wilkinson SCHEDULED Initiator: Aida Wilkinson Sponsors: TDC ITEM (ID # 2882) DOC ID: 2882 TDT Reserves Policy Updated: 5/27/2014 5:15 PM by Aida Wilkinson Page 1 Packet Pg. 475  7.c.a TOURIST DEVELOPMENT DEPARTMENT MEMORANDUM DATE: May 29, 2014 TO: Tourist Development Council FROM: Ed Schroeder, Tourist Development Department Director Charlotte Dunworth, Finance, Administration, & Compliance Manager SUBJECT: TDT Reserve Policy Background Ordinance 13-20 section 1(c)(5) regarding the Tourist Development Plan states the following; “Reserve or emergency operations fund(s). The county determines that it is prudent, based on actuarial and actual experience, to maintain reserve funds for the purpose of supplementing standard promotional functions and beach maintenance efforts and for restoration of the county’s beach improvements in the aftermath of a major storm event which impacts sub-district coastal areas. These reserve amounts should be Attachment: VII.c. Reserve Policy (2882 : TDT Reserves Policy) carried forward as a budget allocation from year to year and should be in sufficient amount, as determined by the Board, to address recovery needs in these areas in the case of a catastrophic storm event. These funds are also available for allocation in the case of extraordinary beach maintenance needs related to natural or man-induced events requiring additional beach cleaning efforts and equipment following the impact of an emergency event. The Council, through the Director, will be responsible for recommending to the Board when and how these funds should be used in the event of an emergency or catastrophic storm event.” Discussion A formal reserve policy mitigates current and future budgetary risks (e.g. revenue shortfalls and unanticipated expenditures) and is essential to long-term financial stability. Such a policy primarily enables continued operations when revenue collections are adversely impacted and expedites recovery in the aftermath of a major storm event. However, it also allows the organization to take advantage of major unforeseen promotional opportunities. All uses of reserves require TDC and BCC approval in accordance with established County policies. TDT reserve allocations will be reviewed annually as part of the budget process to ensure compliance with the reserve policy. The reserve policy, as approved by BCC, will be codified in the next revision of the Tourist Development Plan Ordinance. At its May 8 budget meeting, the TDC recommended the following reserve policies:  Operations – 35% of budgeted personnel & operating expenses, plus any debt service, for each percentage point.  Beach Restoration – $14M total, funded in whole or part by the first, second, and/or third percentage point(s). To the extent beach restoration reserves do not total $14M, a minimum of $500K will be budgeted annually, in whole or part by the first, second, and/or third percentage point(s), to build reserves until $14M is reached.  East Pass Dredging – $2M total, funded in whole or part by the first, second, and/or third percentage point(s).  Convention Center Insured Loss Deductible – $1.5M total, for the fourth percentage point.  Promotional Activities – 25% of budgeted promotional activities (expense accounts classified as 548xxx), funded in whole or part by the third and/or fifth percentage point(s). The FY15 proposed budget meets or exceeds the established reserve levels for Operations, East Pass Dredging, Convention Center Insured Loss Deductible, and Promotional Activities. Visual representation of tourist development tax reserve policy and FY15 budget compliance follows: 1 of 2 Packet Pg. 476  7.c.a Absent a significant increase in bed tax collections in future years, achieving the recommended reserve policy for Beach Restoration, which is essential to protecting our most important tourism asset, will be difficult. Compliance with the recommended policy will likely place an enormous strain on the first, second, and third percentages as $500K will be required to be set aside annually beginning in FY16 and Attachment: VII.c. Reserve Policy (2882 : TDT Reserves Policy) for the foreseeable future to build reserves to the target level of $14M. TDC Recommendation to BCC Recommend TDT Reserve Policy. 2 of 2 Packet Pg. 477  7.d Tourist Development Council Meeting: 05/29/14 02:00 PM 1540 Miracle Strip Parkway Department: Tourist Development Council Fort Walton Beach, FL 32548 Category: Information Prepared By: Aida Wilkinson SCHEDULED Initiator: Aida Wilkinson Sponsors: TDC ITEM (ID # 2883) DOC ID: 2883 Genesis Task Order 2 – 4th, 5th, & 6th Beach Park Developments Updated: 5/27/2014 5:19 PM by Aida Wilkinson Page 1 Packet Pg. 478  7.d.a TOURIST DEVELOPMENT DEPARTMENT MEMORANDUM DATE: May 29, 2014 TO: Tourist Development Council FROM: Ed Schroeder, Tourist Development Department Director Jim Trifilio, Coastal Management Coordinator Attachment: VII.d. Genesis TO 2 (2883 : Genesis Task Order 2 – 4th, 5th, & 6th Beach Park Developments) SUBJECT: Genesis Task Order 2 – 4th, 5th, & 6th Beach Park Developments Background Beach park access points 4, 5, & 6 are located on the south side of Santa Rosa Blvd on Okaloosa Island and are approximately 1.4 acres each. The sites are currently informally used for beach parking and access. Discussion The purpose of Genesis Task Order 2 is to provide professional engineering services associated with the construction of public restrooms, parking improvements, landscape enhancements, and pedestrian connectivity to the existing dune crossover boardwalk systems. This project is included in the FY 2013-14 budget and sufficient funding is available. TDC Recommendation to BCC Recommend approval of Genesis Task Order 2 titled 4th, 5th, & 6th Beach Park Developments in the amount of $109,780. Packet Pg. 479  7.d.a Packet Pg. 480 Attachment: VII.d. Genesis TO 2 (2883 : Genesis Task Order 2 – 4th, 5th, & 6th Beach Park Developments)  7.d.a Packet Pg. 481 Attachment: VII.d. Genesis TO 2 (2883 : Genesis Task Order 2 – 4th, 5th, & 6th Beach Park Developments)  7.d.a Packet Pg. 482 Attachment: VII.d. Genesis TO 2 (2883 : Genesis Task Order 2 – 4th, 5th, & 6th Beach Park Developments)  7.d.a Packet Pg. 483 Attachment: VII.d. Genesis TO 2 (2883 : Genesis Task Order 2 – 4th, 5th, & 6th Beach Park Developments)  7.d.a Packet Pg. 484 Attachment: VII.d. Genesis TO 2 (2883 : Genesis Task Order 2 – 4th, 5th, & 6th Beach Park Developments)  7.d.a Packet Pg. 485 Attachment: VII.d. Genesis TO 2 (2883 : Genesis Task Order 2 – 4th, 5th, & 6th Beach Park Developments)  7.d.a Packet Pg. 486 Attachment: VII.d. Genesis TO 2 (2883 : Genesis Task Order 2 – 4th, 5th, & 6th Beach Park Developments)  7.d.a Packet Pg. 487 Attachment: VII.d. Genesis TO 2 (2883 : Genesis Task Order 2 – 4th, 5th, & 6th Beach Park Developments)  7.d.a Packet Pg. 488 Attachment: VII.d. Genesis TO 2 (2883 : Genesis Task Order 2 – 4th, 5th, & 6th Beach Park Developments)  7.d.a Packet Pg. 489 Attachment: VII.d. Genesis TO 2 (2883 : Genesis Task Order 2 – 4th, 5th, & 6th Beach Park Developments)