Okaloosa County BOCC — May 29, 2014 — reading text

Impressions Campaign Dollars The Griffon FP4C: Spring (Feb 26th) & 30,000 Non- $7,380 Fall (Sept 3rd) 2015 Seasonal/Niche Sports Destination FP4C: Destination Spotlight – 18,500 Non- $3,650 Sep/Oct 2014 – includes 2 Seasonal/Niche pages of advertorial, 500 reprints & 12-months online banner advertising Sports Destination Banner advertising – 12 60,000 Non- $2,625 months, Sep 2014 – Oct Seasonal/Niche 2015 Connect Sports Facilities FP4C with 3 pages of 5,500 Non- $2,500 Guide sponsored content (4 Pages: Seasonal/Niche Mar 2015 – online edition links to website Packet Pg. 374 TDC Meeting 5.29.14 135  5.c.b Co-op Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing Vendor Opportunity Impressions Campaign Dollars TheKnot Destination 225,000 Non-Seasonal/Niche $4,250 Southern Living Digital Best Beaches Sponsorship – 625,000 Non-Seasonal $25,000 October –November ’14 Coastal Living Digital Banner rotation across site, 250,000 Likely Feb’15, which fall $5,000 with focus on Travel Channel in line with Spring timing Collinson Digital Co-Op VF digital network banners 2.5M+ TBD $20,000 and pre-roll Canadian Traveller Banner impressions across 159,000 Snowbirds $4,350 site, newsletter banners, potential social mentions Visit Florida Placeholder spend, to be TBD TBD $8,190 updated once ‘14-’15 opportunities are published Ad Serving Fee Estimate $2,000 TOTAL $201,515 Packet Pg. 375 TDC Meeting 5.29.14 136  5.c.b Groups Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing Vendor Opportunity Impressions Campaign Dollars The Knot Digital Package: Oct 2015 – 450,000 Groups $8,500 Sep 2014, including Destination Wedding Profile & featured vendor, Wedding Venues Storefront & featured vendor, US Honeymoon & Travel preferred position, FP4C Fall/Winter 2014 Weddings Venues and leads Southern Bride HP4C: Winter/Spring & 140,000 Groups $6,050 Summer/Fall – mid Dec 2014 & mid Jun 2015 – includes 12- months online banner advertising and video spotlight Southern Weddings FP4C: Fall – Sep 2015 – 1,000,000 Groups $8,875 includes 12 months online banner advertising, along with “Blue Ribbon Vendor” & “Best of the South seals of approval – directory listing with state- specific destination weddings resource, photo gallery & contact information Packet Pg. 376 TDC Meeting 5.29.14 137  5.c.b Groups Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing Vendor Opportunity Impressions Campaign Dollars Birmingham Bridal FP4C: All quarterly issues 72,000 Groups $3,000 Directory of the fiscal year – includes distribution at Southern Bridal Show (Aug 2015) and leads shared 6x per year Atlanta Weddings HP4C with matching 68,000 Groups $3,340 editorial: Sep 2015 Military Reunions 1/3P4C: Reunions 75,000 Groups $8,000 Workbook (Apr 2015) & CVB Issue (Aug 2015). Also includes 12-months online banner advertising & Print/Online annual listing Sports Destination FP4C: Destination Spotlight 18,500 Groups $7,300 – Mar/Apr 2015– includes 2 pages of advertorial, 500 reprints & 12-months online banner advertising Sports Planning Guide Sports Market Site 50,400 Groups $1,295 InSpection: 12-months site profile with multiple images & links back to site Packet Pg. 377 TDC Meeting 5.29.14 138  5.c.b Groups Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing Vendor Opportunity Impressions Campaign Dollars SportsEvents Banner advertising – 12 30,000 Groups $3,000 months, Sep 2014 – Oct 2015 SportsTravel Banner advertising – 12 30,000 Groups $5,370 months, Sep 2014 – Oct 2015 Canadian Motorcoach Banner advertising – 12 48,000 Groups $2,250 Association months, Sep 2014 – Oct 2015 GSAE-TV Banner advertising – 12 TBD Groups/Meetings/ $2,025 months, Sep 2014 – Oct Conventions 2015 FSAE Banner advertising – 6 TBD Groups $2,850 months – dates TBD Tallahassee SAE Banner advertising – 6 TBD Groups $1,950 months – dates TBD LSAE 2/3P4C: Annual Directory – Jun 500 Groups $2,750 2015 ACAE FP4C: Annual Directory – Mar 425 Groups $900 2015 Packet Pg. 378 TDC Meeting 5.29.14 139  5.c.b Groups Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing Vendor Opportunity Impressions Campaign Dollars Integrated Hospitality Sales Lead generation partner: N/A Groups $15,000 Solutions call center & digital contact strategies – 1,000 multi- segment leads Group Travel Leader Banner advertising – 6 30,000 Groups $3,600 months – dates TBD Group Travel Directory, Banner advertising – 12 182,400 Groups $2,290 Reunion Market Workbook months, Sep 2014 – Oct 2015 & Reunions Market Site InSpection: site profile with multiple images & links back to site Red Hot Celebrations DMO package: Dates TBD 30,500 Groups $1,250 – 3 events, with an e-blast & 2x customized e-blasts American Bus Association Banner advertising – 12 186,000 Groups $6,000 months, Sep 2014 – Oct 2015 Florida Motorcoach Banner advertising – 12 40,000 Groups $850 months, Sep 2014 – Oct 2015 in FMA Bus Bulletin & online travel directory Packet Pg. 379 TDC Meeting 5.29.14 140  5.c.b Groups Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing Vendor Opportunity