Okaloosa County BOCC — May 29, 2014 — reading text

mid June) • 12-month banner advertising • 12-month video spotlight: up to three-minutes (southernbride.com and YouTube channel) Investment & Return: • Cost: $6,050 • Impressions: 140,000 minimum Packet Pg. 334 TDC Meeting 5.29.14 95  5.c.b Southern Weddings Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing Rationale: • Annual keepsake publication distributed nationally • Majority of readers grew up in the South • New partnership with Southern Living extends reach Highlights: • FP4C: Fall 2015 – print, online plus tablet • 12-months online banner advertising • 12-months “SouthWest seal of approval” – Best of South and Blue Ribbon Vendors (both on approval by publication) • Directory Listing & state-specific destination wedding resource • Portfolio gallery & contact information Investment & Return: • Cost: $8,875 • Impressions: 1,000,000 minimum Packet Pg. 335 TDC Meeting 5.29.14 96  5.c.b Birmingham Bridal Directory Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing Rationale: • Highest-circulation directory in the market • Direct link from online version to website • Leads shared 6x per year – up to 1,500 per report • Direct mailed and in retail Highlights: • Circulation: 24,000 • FP4C: Spring, Summer/Fall, Winter • Summer/Fall distributed at Southern Bridal Show (August) Investment & Return: • Cost: $3,000 • Impressions: 72,000 minimum Packet Pg. 336 TDC Meeting 5.29.14 97  5.c.b Atlanta Weddings Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing Rationale: • Top market publication for reaching brides/mothers • Also distributed through multiple events: Bridal Market, bridal expos, trunk shows and magazine’s signature event, The Best of Atlanta Party Highlights: • Circulation: 68,000 • HP4C with matching advertorial – September 2015 Poly-bagged with magazine and sold at retail Investment & Return: • Cost: $3,340 • Impressions: 68,000 minimum (Second edition in Co-op Plan) Packet Pg. 337 TDC Meeting 5.29.14 98 TDC Meeting 5.29.14 Military Co-op Media Plan 5.c.b Packet Pg. 338 Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing 99  5.c.b DCMilitary Family Life Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing Rationale: • Over 1/3 of all officers live in D.C. • Military are accustomed to travel and book family getaways when they have leave Highlights: • Full year online banner advertising package Investment & Return: • Emerald Coast cost: $3,000 • Cost per six partners: $500 • Impressions: 600,000 minimum Packet Pg. 339 TDC Meeting 5.29.14 100  5.c.b The Griffon Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing Rationale: • Government authorized, award-winning quarterly publication • The 108th Training Command has over 10,000 units in GA, AL, MS, FL, NC, SC, DC, VA, MD, TN, KY, VA • Regular Travel USA features on family trips, reunions and group getaways Highlights: • Circulation: 15,000 – required reading • FP4C: Spring 2015 (Feb 26) & Fall 2015 (Sept 3) Investment & Return: • Emerald Coast cost: $3,690 per insertion • Cost per six partners: $400 per insertion • Impressions: 30,000 minimum Packet Pg. 340 TDC Meeting 5.29.14 101  TDC Meeting 5.29.14 Leisure, Reunion Military Groups Plan: 5.c.b Packet Pg. 341 Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing 102  5.c.b Military Reunions Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing Rationale: • Only publication for those organizing military reunions • Multiplatform: print, website, Facebook, Twitter, Pinterest Highlights: • Circulation: 15,000 • 1/3P4C: Reunions Workbook – April 2015 and CVB Issue – August 2015 • 12-month print and online annual listing • 12-month online banner advertising Investment & Return: • Cost: $8,000 • Impressions: 75,000 minimum Packet Pg. 342 TDC Meeting 5.29.14 103  TDC Meeting 5.29.14 Sports Co-op Media Plan 5.c.b Packet Pg. 343 Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing 104  5.c.b Connect Sports Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing Rationale: • Published by Collinson Media, a leader in travel and meetings industries • Reaches 90% of sports industry decision-makers • Online version has searchable features and is available 24/7 Highlights: • FP4C with three pages of sponsored content (four pages) – March 2015 • Online edition links to website • Ability to highlight up to eight venues Investment & Return: • Emerald Coast cost: $2,500 • Cost per six partners: $417 • Impressions: 5,500 minimum Packet Pg. 344 TDC Meeting 5.29.14 105  5.c.b Sports Destination Management Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing Rationale: • Editorial focuses on event location strategies and management • Governing bodies – site selectors and logistics managers • Highest circulation publication within sports category Highlights: • FP4C destination spotlight – includes 2 pages of advertorial with photos (3 pages) – September/October 2014 • Includes 500 reprints for distribution • Additional 12-month online package available Investment and Return: • Emerald Coast Print cost: $3,650 • Cost per six partners: $609 • Emerald Coast Online cost: $2,625 • Cost per six partners: $438 • Impressions: 78,000 minimum (Second Spotlight in Groups Plan) Packet Pg. 345 TDC Meeting 5.29.14 106  TDC Meeting 5.29.14 Group Sports Plan 5.c.b Packet Pg. 346 Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing 107  5.c.b Sports Destination Management Attachment: Strategic Marketing Plan 2014-2015 (2885 : FY 2014-15 Strategic Marketing Rationale: •