Okaloosa County BOCC — May 29, 2014 — reading text

Attachment: Executive Summary_Presentation (2885 : FY 2014-15 Strategic Marketing Vendor Opportunity Impressions Campaign Dollars TheKnot Destination 225,000 Non-Seasonal/Niche $4,250 Southern Living Digital Best Beaches Sponsorship – 625,000 Non-Seasonal $25,000 October –November ’14 Coastal Living Digital Banner rotation across site, 250,000 Likely Feb’15, which fall $5,000 with focus on Travel Channel in line with Spring timing Collinson Digital Co-Op VF digital network banners 2.5M+ TBD $20,000 and pre-roll Canadian Traveller Banner impressions across 159,000 Snowbirds $4,350 site, newsletter banners, potential social mentions Visit Florida Placeholder spend, to be TBD TBD $8,190 updated once ‘14-’15 opportunities are published Ad Serving Fee Estimate $2,000 TOTAL $201,515 Packet Pg. 223 46  5.c.a Groups Attachment: Executive Summary_Presentation (2885 : FY 2014-15 Strategic Marketing Vendor Opportunity Impressions Campaign Dollars The Knot Digital Package: Oct 2015 – 450,000 Groups $8,500 Sep 2014, including Destination Wedding Profile & featured vendor, Wedding Venues Storefront & featured vendor, US Honeymoon & Travel preferred position, FP4C Fall/Winter 2014 Weddings Venues and leads Southern Bride HP4C: Winter/Spring & 140,000 Groups $6,050 Summer/Fall – mid Dec 2014 & mid Jun 2015 – includes 12- months online banner advertising and video spotlight Southern Weddings FP4C: Fall – Sep 2015 – 1,000,000 Groups $8,875 includes 12 months online banner advertising, along with “Blue Ribbon Vendor” & “Best of the South seals of approval – directory listing with state- specific destination weddings resource, photo gallery & contact information Packet Pg. 224 47  5.c.a Groups Attachment: Executive Summary_Presentation (2885 : FY 2014-15 Strategic Marketing Vendor Opportunity Impressions Campaign Dollars Birmingham Bridal FP4C: All quarterly issues 72,000 Groups $3,000 Directory of the fiscal year – includes distribution at Southern Bridal Show (Aug 2015) and leads shared 6x per year Atlanta Weddings HP4C with matching 68,000 Groups $3,340 editorial: Sep 2015 Military Reunions 1/3P4C: Reunions 75,000 Groups $8,000 Workbook (Apr 2015) & CVB Issue (Aug 2015). Also includes 12-months online banner advertising & Print/Online annual listing Sports Destination FP4C: Destination Spotlight 18,500 Groups $7,300 – Mar/Apr 2015– includes 2 pages of advertorial, 500 reprints & 12-months online banner advertising Sports Planning Guide Sports Market Site 50,400 Groups $1,295 InSpection: 12-months site profile with multiple images & links back to site Packet Pg. 225 48  5.c.a Groups Attachment: Executive Summary_Presentation (2885 : FY 2014-15 Strategic Marketing Vendor Opportunity Impressions Campaign Dollars SportsEvents Banner advertising – 12 30,000 Groups $3,000 months, Sep 2014 – Oct 2015 SportsTravel Banner advertising – 12 30,000 Groups $5,370 months, Sep 2014 – Oct 2015 Canadian Motorcoach Banner advertising – 12 48,000 Groups $2,250 Association months, Sep 2014 – Oct 2015 GSAE-TV Banner advertising – 12 TBD Groups/Meetings/ $2,025 months, Sep 2014 – Oct Conventions 2015 FSAE Banner advertising – 6 TBD Groups $2,850 months – dates TBD Tallahassee SAE Banner advertising – 6 TBD Groups $1,950 months – dates TBD LSAE 2/3P4C: Annual Directory – Jun 500 Groups $2,750 2015 ACAE FP4C: Annual Directory – Mar 425 Groups $900 2015 Packet Pg. 226 49  5.c.a Groups Attachment: Executive Summary_Presentation (2885 : FY 2014-15 Strategic Marketing Vendor Opportunity Impressions Campaign Dollars Integrated Hospitality Sales Lead generation partner: N/A Groups $15,000 Solutions call center & digital contact strategies – 1,000 multi- segment leads Group Travel Leader Banner advertising – 6 30,000 Groups $3,600 months – dates TBD Group Travel Directory, Banner advertising – 12 182,400 Groups $2,290 Reunion Market Workbook months, Sep 2014 – Oct 2015 & Reunions Market Site InSpection: site profile with multiple images & links back to site Red Hot Celebrations DMO package: Dates TBD 30,500 Groups $1,250 – 3 events, with an e-blast & 2x customized e-blasts American Bus Association Banner advertising – 12 186,000 Groups $6,000 months, Sep 2014 – Oct 2015 Florida Motorcoach Banner advertising – 12 40,000 Groups $850 months, Sep 2014 – Oct 2015 in FMA Bus Bulletin & online travel directory Packet Pg. 227 50  5.c.a Groups Attachment: Executive Summary_Presentation (2885 : FY 2014-15 Strategic Marketing Vendor Opportunity Impressions Campaign Dollars Alabama Motorcoach FP4C: Directory – Aug 550 Groups $2,300 2015 & HP4C: Newsletter – Apr 2015 Religious Travel Directory Banner advertising – 12 48,000 Groups $2,290 months, Sep 2014 – Oct 2015 & Religious Site InSpection: site profile with multiple images & links back to site Going On Faith Banner advertising – 12 60,000 Groups $3,600 months, Sep 2014 – Oct 2015 Small Market Meetings Banner advertising – 6 30,000 Groups $3,600 months – dates TBD Ad Serving Fees Groups $2,000 $110,235 Packet Pg. 228 51  5.c.a Meetings & Conventions Attachment: Executive Summary_Presentation (2885 : FY 2014-15 Strategic Marketing Vendor Opportunity Impressions Campaign Dollars Meetings Focus Lead generation partner: call N/A Meetings/Conventions $6,500 center – 90 hours of lead generation of multi-segments Collinson Media Media & Lead Generation 374,500