Okaloosa County BOCC — May 29, 2014 — reading text

3.b.a RUN DATE 05/21/2014 TIME 18:29:02 SUNGARD PENTAMATION, INC. − FINANCIAL ACCOUNTING Attachment: III.b. Financial Update (2876 : May Financial Update)  SUNGARD PENTAMATION, INC. PAGE NUMBER: 23 DATE: 05/21/2014 OKALOOSA COUNTY BOCC AUDIT11 TIME: 18:28:58 EXPENDITURE TRANSACTION ANALYSIS SELECTION CRITERIA: transact.yr=’14’ and transact.period=’7’ and transact.fund=’104’ ACCOUNTING PERIOD: 8/14 FUND − 104 − TOURIST DEVELOPMENT FUND DEPARTMENT − 1179 − 4TH TDT−C.C. CAPITAL ACCOUNT DATE T/C ENCUMBR REFERENCE VENDOR BUDGET EXPENDITURES ENCUMBRANCES DESCRIPTION 563710 OUTDOOR EXHIBITION PAD 7 /14 04/03/14 21 1404435 006087 GULF ATLANTIC CO 216,453.88 .00 MARLER BOAT RAMP 7 /14 04/17/14 17 21401165−01 000385 GULF POWER COMPA 6,619.00 ELECTRICAL WORK FOR BORIN TOTAL OUTDOOR EXHIBITION PAD .00 216,453.88 6,619.00 563790 OTHER IMPROVEMENTS 7 /14 04/03/14 21 1404372 012182 ATKINS 1,121.60 .00 TO3A4MARLER PK IMP TOTAL OTHER IMPROVEMENTS .00 1,121.60 .00 TOTAL 4TH TDT−C.C. CAPITAL .00 217,575.48 6,619.00 TOTAL TOURIST DEVELOPMENT FUND .00 1,955,161.24 14,505.11 TOTAL REPORT .00 1,955,161.24 14,505.11 Packet Pg. 166 3.b.a RUN DATE 05/21/2014 TIME 18:29:02 SUNGARD PENTAMATION, INC. − FINANCIAL ACCOUNTING Attachment: III.b. Financial Update (2876 : May Financial Update)  5.a Tourist Development Council Meeting: 05/29/14 02:00 PM 1540 Miracle Strip Parkway Department: Tourist Development Council Fort Walton Beach, FL 32548 Category: Information Prepared By: Aida Wilkinson SCHEDULED Initiator: Aida Wilkinson Sponsors: TDC ITEM (ID # 2877) DOC ID: 2877 Visit Florida InState Magazine Advertising Updated: 5/27/2014 4:53 PM by Aida Wilkinson Page 1 Packet Pg. 167  5.a.a TOURIST DEVELOPMENT DEPARTMENT MEMORANDUM DATE: May 29, 2014 TO: Tourist Development Council FROM: Ed Schroeder, Tourist Development Department Director Kendra Moore-Nixon, Marketing SUBJECT: Visit Florida InState Advertising Background The In House Strategic Marketing Plan (SMP) adopted by BCC on March 18, 2014 includes a category Attachment: V.a. VF InState (2877 : Visit Florida InState Magazine Advertising) for Last Minute Deals in the amount of $131,248. These funds are available for appropriation if a time- sensitive opportunity would be lost due to the timing of regular TDC and BCC meetings required to obtain advance approval. Discussion The TDD Director was notified on April 24 of the availability of a full-page ad in the Summer 2014 edition of VISIT FLORIDA InState. The insertion order deadline was May 2. VISIT FLORIDA is the Official Florida Tourism Industry Marketing Corporation and VISIT FLORIDA Magazine is the Official Visitors Guide for Florida travel planning. The InState publication targets Floridians looking to travel within the state. A purchase order was issued in accordance with County purchasing policies. BCC was informed at its May 20 meeting and TDC is hereby being informed. TDC Recommendation to BCC For informational purposes only; no action required. Packet Pg. 168  5.a.a Packet Pg. 169 Attachment: V.a. VF InState (2877 : Visit Florida InState Magazine Advertising)  5.b Tourist Development Council Meeting: 05/29/14 02:00 PM 1540 Miracle Strip Parkway Department: Tourist Development Council Fort Walton Beach, FL 32548 Category: Information Prepared By: Aida Wilkinson SCHEDULED Initiator: Aida Wilkinson Sponsors: TDC ITEM (ID # 2878) DOC ID: 2878 Food Traveler Magazine Advertising Updated: 5/27/2014 5:06 PM by Aida Wilkinson Page 1 Packet Pg. 170  5.b.a TOURIST DEVELOPMENT DEPARTMENT MEMORANDUM DATE: May 29, 2014 TO: Tourist Development Council FROM: Ed Schroeder, Tourist Development Department Director Kendra Moore-Nixon, Marketing SUBJECT: Food Traveler Magazine – Use of Promotional Reserve Background The County approved the consolidated Strategic Marketing Plan on May 6, 2014, which included a Attachment: V.b. Food Traveler (2878 : Food Traveler Magazine Advertising) category for Promotional Reserve in the amount of $150,061. Discussion Peter Mayer Task Order 139 titled Food Traveler Magazine (Promotional Reserve) authorizes a full- page ad in Food Traveler magazine to target 25-65 year-old foodie travelers. The deadline for the insertion order was Friday, May 23 and the magazine will be on sale June – September. The County is receiving this ad space at a heavily discounted rate of $5,000. The TDC Chairman was briefed and concurred. The BCC will be apprised of the use of these dollars at its next regularly scheduled meeting, June 3. TDC Recommendation to BCC For informational purposes only; no action required. Packet Pg. 171  5.b.a Packet Pg. 172 Attachment: V.b. Food Traveler (2878 : Food Traveler Magazine Advertising)  5.b.a Packet Pg. 173 Attachment: V.b. Food Traveler (2878 : Food Traveler Magazine Advertising)  5.b.a Packet Pg. 174 Attachment: V.b. Food Traveler (2878 : Food Traveler Magazine Advertising)  5.b.a Packet Pg. 175 Attachment: V.b. Food Traveler (2878 : Food Traveler Magazine Advertising)  5.b.a Packet Pg. 176 Attachment: V.b. Food Traveler (2878 : Food Traveler Magazine Advertising)  5.c Tourist Development Council Meeting: 05/29/14 02:00 PM 1540 Miracle Strip Parkway Department: Tourist Development Council Fort Walton Beach, FL 32548 Category: Presentation Prepared By: Aida Wilkinson SCHEDULED Initiator: Aida Wilkinson Sponsors: TDC ITEM (ID # 2885) DOC ID: 2885 FY 2014-15 Strategic Marketing Plan (Peter Mayer) – Presentation Updated: 5/27/2014 5:49 PM by Aida Wilkinson Page 1 Packet Pg. 177  May 29, 2014 PRESENTATION STRATEGIC MARKETING PLAN 5.c.a Packet Pg. 178 Attachment: Executive Summary_Presentation (2885 : FY 2014-15 Strategic Marketing  Let’s Go #EmeraldCoasting 5.c.a Packet Pg. 179 Attachment: Executive Summary_Presentation (2885 : FY 2014-15 Strategic Marketing 2  5.c.a Packet Pg. 180 Attachment: Executive Summary_Presentation (2885 : FY 2014-15 Strategic Marketing  5.c.a Packet Pg. 181 Attachment: Executive Summary_Presentation (2885 : FY 2014-15 Strategic Marketing  5.c.a Packet Pg. 182 Attachment: Executive Summary_Presentation (2885 : FY 2014-15 Strategic Marketing  5.c.a Packet Pg. 183 Attachment: Executive Summary_Presentation (2885 : FY 2014-15 Strategic Marketing