May 3, 2016

Okaloosa County BOCC — May 3, 2016 — BCC - FY16 SMP Amendment

BCC - FY16 SMP Amendment in the May 3, 2016 Okaloosa County BOCC meeting materials. Preserved county-portal original with machine-extracted reading text.

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Preserved among the May 3, 2016 Okaloosa County Board of County Commissioners meeting materials (IQM2 meeting 1329). The date shown is the verified meeting context, not an independently established creation date for every attachment. The download catalog used March 15, 2016; the meeting date was corrected using the agenda/minutes heading and matching source filename.

Original publication: BCC - FY16 SMP Amendment
Date: May 3, 2016
Publisher: Okaloosa County Board of County Commissioners
Where to find it: 7
Reference collection: Okaloosa County Board of County Commissioners (IQM2 public portal)

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BCC - FY16 SMP Amendment — extracted reading text

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FY 2015-16 STRATEGIC MARKETING PLAN TDC - May 28, 2015, Amended December 10, 2015 Amended April 28, 2016 BCC – July 7, 2015, Amended December 15, 2015 Amended May 03, 2016 TDC 04/28/16 ~ BCC 05/03/16 Leisure Media Rollup Vendor Impressions Campaign Support Dollars Spring, Summer, Fall, Official VF Visitor’s Guide 600,000 $15,956 Snowbirds Spring, Summer, Fall, Life’s A Beach 500,000 $9,925 Snowbirds Interfuse Media: Newspaper $50,000 Inserts, Digital & Lead 17,000,000 Spring, Summer $60,000 Generation National Geographic 1,960,000 Spring, Summer, Fall $108,000 Traveler The Local Palate 460,000 Spring, Summer, Fall $20,535 Spring, Summer, Audubon Magazine 827,160 $24,100 Christmas Play Florida: Golf 425,000 Spring, Summer, Fall $13,600 Coastal Angler TBD Spring, Fall $6,000 National TV: Network Cable, 42,000,000 Spring, Summer, Fall $351,026 AT&T U-Verse Bill Dance TV 8,475,000 Spring, Summer, Fall $55,000 Destination Network/Beach Spring, Summer, Fall, 11,176,470 $38,000 TV Snowbird 78 TDC 04/28/16 ~ BCC 05/03/16 Leisure Media Rollup Vendor Impressions Campaign Support Dollars Spring, Summer, Fall, Interfuse Media 20,000,000 $50,000 Snowbird Google Search, Bing N/A (68,000 Spring, Summer, Fall, $170,000 Search and YouTube clicks) Christmas, Snowbird N/A (25,657 Spring, Summer, Fall, Facebook $19,500 clicks) Christmas, Snowbird N/A (37,500 SAY Media Spring, Fall, Snowbird $50,000 clicks) YuMe 5,000,000 Spring, Fall, Snowbird $50,000 Google YouTube N/A Spring, Summer, Fall, $35,000 TrueView/Hulu (3,181clicks) Christmas Spring, Summer, Fall, $10,000 Discover America TBD Snowbird $11,737 Boomer Aviation TBD Fall, Christmas $13,500 Spring, Summer, Fall, $13,000 Ad serving fee estimate Christmas, Snowbird $15,000 $1,499,907 TOTAL:

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Citation & reuse

Okaloosa County Board of County Commissioners. “Okaloosa County BOCC — May 3, 2016 — BCC - FY16 SMP Amendment.” May 3, 2016. BCC - FY16 SMP Amendment. Crypt of Echoes evidence ID LED-2026-af242e78fb74489abadc32ecd1e0b941. http://127.0.0.1:58097/evidence/LED-2026-af242e78fb74489abadc32ecd1e0b941. Accessed [date].

Catalogue citation: Okaloosa County Board of County Commissioners, BCC - FY16 SMP Amendment, meeting materials for May 3, 2016. https://okaloosacountyfl.iqm2.com/Citizens/FileOpen.aspx?Type=4&ID=11087&MeetingID=1329

Preserved county public-record source. Third-party attachments may retain their original rights.

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