Okaloosa County BOCC — July 15, 2014 — Action Item Printout

BOARD OF COUNTY COMMISSIONERS AGENDA REQUEST DATE: July 15, 2014 TO: Honorable Chairman and Members of the Board FROM: Ed Schroeder SUBJECT: Fishing Show Pilot Production DEPARTMENT: Tourist Development Department BCC DISTRICT: STATEMENT OF ISSUE: Request approval of $6,200 from Promotional Reserve for the production of a fishing show television pilot. BACKGROUND: The Tourist Development Department was approached in late June about funding a pilot for a fishing show spinoff from Justin Martin Hunting, a successful hunting show on the Sportsman Channel produced by Justin Martin of Enterprise, AL. The premise of the show is to run sweepstakes to bring a different family to the area for each episode, with the non- fishing spouse visiting local shops, restaurants, and attractions. The $6,200 cost supports production of a pilot, which has not yet been picked up by a network. If the show is picked up by Sportsman Channel or a network of equivalent value, the estimated cost would be $73,800 for the rest of the first season (12 episodes, with multiple airings per month). TDD would be permitted to exercise control of production locations, with the objective of increasing visitation and lodging facility occupancy. The Consolidated Strategic Marketing Plan (SMP) adopted by BCC on May 6, 2014 includes a Promotional Reserve category in the amount of $150,061. Funding in the amount of $80,699 remains. The TDC recommended approval of $6,200 for this television promotional opportunity at its meeting on June 26. OPTIONS: Approve or Disapprove RECOMMENDATION: Approve $6,200 from Promotional Reserve for the production of a fishing show television pilot. RECOMMENDED BY: APPROVED BY: Ernie Padgett, County Administrator