Okaloosa County BOCC — May 3, 2016 — FY16 Quarterly SMP Amendment — agenda request
FY16 Quarterly SMP Amendment — agenda request in the May 3, 2016 Okaloosa County BOCC meeting materials. Preserved county-portal original with machine-extracted reading text.
Preserved among the May 3, 2016 Okaloosa County Board of County Commissioners meeting materials (IQM2 meeting 1329). The date shown is the verified meeting context, not an independently established creation date for every attachment. The download catalog used March 15, 2016; the meeting date was corrected using the agenda/minutes heading and matching source filename.
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Action Item Printout
Date
May 3, 2016
Publisher
Okaloosa County Board of County Commissioners
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2
Reference collection
Okaloosa County Board of County Commissioners (IQM2 public portal)
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BOARD OF COUNTY COMMISSIONERS
AGENDA REQUEST
DATE: May 3, 2016
TO: Honorable Chairman and Members of the Board
FROM: Ed Schroeder
SUBJECT: FY16 Quarterly SMP Amendment
DEPARTMENT: Tourist Development Department
BCC DISTRICT: 2,4,5
STATEMENT OF ISSUE: Request approval to amend the FY16 Strategic Marketing Plan.
BACKGROUND: Pursuant to section C.200 of the TDD Manual, an amended Strategic
Marketing Plan shall be presented to the Board for approval on a quarterly basis, as necessary.
The following changes are included:
In April, the Board approved expansion of the VisitFlorida America’s Best Vacations
newspaper insert placement to include one-page editorial at an additional cost of $10,000.
Funds will be reallocated from promotional reserves. Task order 176 will be revised to
reflect this change.
Fox has purchased a major interest in National Geographic. The following assets (actually
a greater value) are being offered instead of event sponsorships: 1) custom digital article
on NatGeo.com on Beyond the Guidebook dedicated exclusively to Emerald Coast and
promoted on the home page of National Geographic Travel channel, 2) additional bonus
1/4 page in Next Stop to run nationally in National Geographic Traveler, and 3) 300x250
ad in Nat Geo Travel eNewsletter. No dollar value change.
A ½ page ad was placed in the Alabama Motorcoach winter newsletter rather than a ¼ page
ad in the spring newsletter. No dollar value change.
Overall, the Strategic Marketing Plan budget remains unchanged at $4,490,893.
Relevant pages of the FY16 Strategic Marketing Plans are attached with amendments noted in
purple font; deletions are indicated with strike-through and additions are underlined.
The amended FY 2016 Strategic Marketing Plans will be presented to the Tourist Development
Council at its April 28 meeting.
OPTIONS: Approve or Deny
RECOMMENDATION: Amend the FY16 Strategic Marketing Plan as presented.
RECOMMENDED BY:
APPROVED BY:
John Hofstad, County Administrator
Okaloosa County Board of County Commissioners. “Okaloosa County BOCC — May 3, 2016 — FY16 Quarterly SMP Amendment — agenda request.” May 3, 2016. Action Item Printout. Crypt of Echoes evidence ID LED-2026-9e18bd7deba346899d80a9cacfba966f. http://127.0.0.1:58097/evidence/LED-2026-9e18bd7deba346899d80a9cacfba966f. Accessed [date].
Catalogue citation: Okaloosa County Board of County Commissioners, FY16 Quarterly SMP Amendment — agenda request, meeting materials for May 3, 2016. https://okaloosacountyfl.iqm2.com/Citizens/FileOpen.aspx?Type=30&ID=19061&MeetingID=1329
Preserved county public-record source. Third-party attachments may retain their original rights.
