Okaloosa County BOCC — August 19, 2014 — reading text

advertising Sports Planning Guide Sports Market Site 50,400 Groups $1,295 InSpection: 12-months site profile with multiple images & links back to site Packet Pg. 557 TDC Meeting 5.29.14 138  Groups Vendor Opportunity Impressions Campaign Dollars SportsEvents Banner advertising – 12 30,000 Groups $3,000 months, Sep 2014 – Oct 2015 SportsTravel Banner advertising – 12 30,000 Groups $5,370 months, Sep 2014 – Oct 2015 Canadian Motorcoach Banner advertising – 12 48,000 Groups $2,250 Association months, Sep 2014 – Oct 2015 GSAE-TV Banner advertising – 12 TBD Groups/Meetings/ $2,025 months, Sep 2014 – Oct Conventions 2015 FSAE Banner advertising – 6 TBD Groups $2,850 months – dates TBD Tallahassee SAE Banner advertising – 6 TBD Groups $1,950 months – dates TBD LSAE 2/3P4C: Annual Directory – Jun 500 Groups $2,750 2015 ACAE FP4C: Annual Directory – Mar 425 Groups $900 2015 Packet Pg. 558 TDC Meeting 5.29.14 139  Groups Vendor Opportunity Impressions Campaign Dollars Integrated Hospitality Sales Lead generation partner: N/A Groups $15,000 Solutions call center & digital contact strategies – 1,000 multi- segment leads Group Travel Leader Banner advertising – 6 30,000 Groups $3,600 months – dates TBD Group Travel Directory, Banner advertising – 12 182,400 Groups $2,290 Reunion Market Workbook months, Sep 2014 – Oct 2015 & Reunions Market Site InSpection: site profile with multiple images & links back to site Red Hot Celebrations DMO package: Dates TBD 30,500 Groups $1,250 – 3 events, with an e-blast & 2x customized e-blasts American Bus Association Banner advertising – 12 186,000 Groups $6,000 months, Sep 2014 – Oct 2015 Florida Motorcoach Banner advertising – 12 40,000 Groups $850 months, Sep 2014 – Oct 2015 in FMA Bus Bulletin & online travel directory Packet Pg. 559 TDC Meeting 5.29.14 140  Groups Vendor Opportunity Impressions Campaign Dollars Alabama Motorcoach FP4C: Directory – Aug 550 Groups $2,300 2015 & HP4C: Newsletter – Apr 2015 Religious Travel Directory Banner advertising – 12 48,000 Groups $2,290 months, Sep 2014 – Oct 2015 & Religious Site InSpection: site profile with multiple images & links back to site Going On Faith Banner advertising – 12 60,000 Groups $3,600 months, Sep 2014 – Oct 2015 Small Market Meetings Banner advertising – 6 30,000 Groups $3,600 months – dates TBD Ad Serving Fees Groups $2,000 $110,235 Packet Pg. 560 TDC Meeting 5.29.14 141  Meetings & Conventions Vendor Opportunity Impressions Campaign Dollars Meetings Focus Lead generation partner: call N/A Meetings/Conventions $6,500 center – 90 hours of lead generation of multi-segments Collinson Media Media & Lead Generation 374,500 Meetings/Conventions $60,200 package: HP4C: 3x each in Connect, Collaborate & Rejuvenate with 6 HP of matching editorial, 4x Insider Series video sponsorship (pre-roll, interview, e-blast, SM pushes), inclusion in sales kits & 220 guaranteed leads Plan Your Meetings FP4C: Digital PYM Magazine 168,000 Meetings/Conventions $5,000 12-months, 3x Weekly Deals & Highlights, 2x PYM Live Events, custom e-blast, Destination Guide editorial & online ads (includes splash page & top banner ad along with link), customized online business directory ad 12- months and 80 hours of lead generation Packet Pg. 561 TDC Meeting 5.29.14 142  Meetings & Conventions Vendor Opportunity Impressions Campaign Dollars CVENT 2 Diamond Listing, N/A Meetings/Conventions $5,802 Suggested Ads Google/Bing-Yahoo Text ads targeted to N/A Meetings/Conventions $6,811 Search Branded and General meeting search terms LinkedIn Targeted image + copy Est. 14M+ Meetings/Conventions $11,962 ad, lead gen toolbar GSAE-TV Banner advertising – 12 TBD Meetings/Conventions/ $2,025 months, Sep 2014 – Oct Groups 2015 Christian Meetings & HP4C: all quarterly issues 3,600 Meetings/Conventions $1,200 Conventions Association of the fiscal year Ad Serving Fees Meetings/Conventions $500 $100,000 Packet Pg. 562 TDC Meeting 5.29.14 143  Measuring Success Packet Pg. 563 TDC Meeting 5.29.14  Measuring Success Performance will be measured by: Ongoing Performance: • Unique visits to website • Social media performance • Bed tax revenue • Visitation • Visitor spending Campaign Performance: • Track and report online metrics (impressions, clicks, click rate, etc.) Packet Pg. 564 TDC Meeting 5.29.14  Marketing Plan Budget Packet Pg. 565 TDC Meeting 5.29.14  Consolidated Strategic Marketing Plan Activity Dollars Promotional Items & Collateral (Trade Shows, Sales Calls, Film, Visitor Center, ECCC, & Other) $83,370 Local Event Promotional Activities $4,700 Trade Show Fees $65,655 Advertising Agency (Base Services & Travel) $465,000 Advertising Agency (Media Planning & Purchasing) $100,000 Website Development & Maintenance $82,500 Familiarization Tours, Press Visits $70,400 Media Campaign (Fall/Winter, Christmas, Snowbird, Spring/Summer, Non-Seasonal/Niche, Groups, $1,914,775 Meetings/Conventions) Campaign Production $200,000 Special Events (Application Funding & Direct Advertising) $225,000 Airport, Welcome Center, & Publication Advertising $11,210 Promotional Reserve $100,000 Grand Total Promotional Activities (-548xxx accounts) $3,322,610 Packet Pg. 566 TDC Meeting 5.29.14  Promotional Reserve