Okaloosa County BOCC — August 19, 2014 — reading text

production Packet Pg. 506 TDC Meeting 5.29.14 87  Atlanta Braves Rationale: • Major league’s winningest franchise since 1991 • 3rd most popular team & No. 1 in South • Far-reaching fan base Highlights: • Package in development for pre-game network radio • Estimated exposure full season • Advertising schedule would span for most major promotional windows Investment & Return: • Emerald Coast cost: $25,000 (full package: $40,000) • Co-op portion in development • 50% Co-op Cost: $7,500 • Impressions: TBD Packet Pg. 507 TDC Meeting 5.29.14 88  Weddings Co-Op Media Plan Packet Pg. 508 TDC Meeting 5.29.14 89  NW Florida Weddings Rationale: • Integrated Rowland Publishing package with print, digital, SM and email blasts • Direct mailed via Tallahassee, Emerald Coast and 850 Business Magazines • Also available in Books-A-Million/Barnes & Noble in NW Florida, Atlanta and Birmingham for 12 months Highlights: • FP4C two-page advertorial with tablet click-thru – Jan 2015 • Atlanta and Birmingham Wedding Expos (Jan, Apr) • 16x Social Media pushes: FB, Twitter, Instagram, Pinterest Investment & Return: • Emerald Coast cost: $4,675 • Cost per six partners: $780 • Impressions: 261,311 minimum Packet Pg. 509 TDC Meeting 5.29.14 90  Birmingham Weddings & Celebrations Rationale: • Top wedding publication in market • Filled with helpful tips and important resource information • Poly-bagged with magazine and mailed to select zips and sold at retail Highlights: • Circulation: 18,000 • FP4C: Winter and Summer editions – Jan and July 2015 • Publication also has a bridal show in July Investment & Return: • Emerald Coast cost: $1,250 per insertion • Cost per three partners: $417 per insertion • Impressions: 36,000 minimum Packet Pg. 510 TDC Meeting 5.29.14 91  The Knot Rationale: • A leading wedding/bridal media vendor in print and online Highlights: • 12-month package includes: • Destination Wedding Profile • Destination Wedding Featured Vendor • Wedding Venues Storefront • Weddings Venues Featured Vendor • US Honeymoon and Travel Preferred Position • FP4C Wedding Venues – Fall/Winter • Wedding Venues Print Profile • Direct marketing lists Investment & Return: • Emerald Coast cost: $4,250 • Cost per six partners: $708 • Impressions: 450,000 (225k for Emerald Coast) Packet Pg. 511 TDC Meeting 5.29.14 92  Groups Wedding Plan Packet Pg. 512 TDC Meeting 5.29.14 93  The Knot Rationale: • A leading wedding/bridal media vendor in print and online Highlights: • 12-month Package includes: • Destination Wedding Profile • Destination Wedding Featured Vendor • Wedding Venues Storefront • Wedding Venues Featured Vendor • US Honeymoon and Travel Preferred Position • FP4C Wedding Venues – Fall/Winter • Wedding Venues Print Profile • Direct marketing lists Investment & Return: • Cost: $8,500 • Impressions: 450,000 Packet Pg. 513 TDC Meeting 5.29.14 94  Southern Bride Rationale: • Multi-platform weddings/bridal resource: print, .com, blog, app, FB, Twitter, Pinterest and Instagram • Sold in retail outlets and available in advertisers’ locations, upscale spas, hotels and bridal shows throughout the South Highlights: • HP4C: Winter/Spring and Summer/Fall (mid-Dec. and mid June) • 12-month banner advertising • 12-month video spotlight: up to three-minutes (southernbride.com and YouTube channel) Investment & Return: • Cost: $6,050 • Impressions: 140,000 minimum Packet Pg. 514 TDC Meeting 5.29.14 95  Southern Weddings Rationale: • Annual keepsake publication distributed nationally • Majority of readers grew up in the South • New partnership with Southern Living extends reach Highlights: • FP4C: Fall 2015 – print, online plus tablet • 12-months online banner advertising • 12-months “SouthWest seal of approval” – Best of South and Blue Ribbon Vendors (both on approval by publication) • Directory Listing & state-specific destination wedding resource • Portfolio gallery & contact information Investment & Return: • Cost: $8,875 • Impressions: 1,000,000 minimum Packet Pg. 515 TDC Meeting 5.29.14 96  Birmingham Bridal Directory Rationale: • Highest-circulation directory in the market • Direct link from online version to website • Leads shared 6x per year – up to 1,500 per report • Direct mailed and in retail Highlights: • Circulation: 24,000 • FP4C: Spring, Summer/Fall, Winter • Summer/Fall distributed at Southern Bridal Show (August) Investment & Return: • Cost: $3,000 • Impressions: 72,000 minimum Packet Pg. 516 TDC Meeting 5.29.14 97  Atlanta Weddings Rationale: • Top market publication for reaching brides/mothers • Also distributed through multiple events: Bridal Market, bridal expos, trunk shows and magazine’s signature event, The Best of Atlanta Party Highlights: • Circulation: 68,000 • HP4C with matching advertorial – September 2015 Poly-bagged with magazine and sold at retail Investment & Return: • Cost: $3,340 • Impressions: 68,000 minimum (Second edition in Co-op Plan) Packet Pg. 517 TDC Meeting 5.29.14 98  Military Co-op Media Plan Packet Pg. 518 TDC Meeting 5.29.14 99  DCMilitary Family Life Rationale: • Over 1/3 of all officers live in D.C. • Military are accustomed to travel and book family getaways when they have leave Highlights: • Full year online banner advertising package Investment & Return: • Emerald Coast cost: $3,000 • Cost per six partners: $500 • Impressions: 600,000 minimum Packet Pg. 519 TDC Meeting 5.29.14 100  The Griffon Rationale: • Government authorized, award-winning quarterly publication • The 108th Training Command has over 10,000 units in GA, AL, MS, FL, NC, SC, DC, VA, MD, TN, KY, VA • Regular Travel USA features on family trips, reunions and group getaways Highlights: • Circulation: 15,000 – required reading • FP4C: Spring 2015 (Feb 26) & Fall 2015 (Sept 3) Investment & Return: • Emerald Coast cost: $3,690 per insertion • Cost per six partners: $400 per insertion • Impressions: 30,000 minimum Packet Pg. 520 TDC Meeting 5.29.14 101  Military Groups Plan: Leisure, Reunion Packet Pg. 521 TDC Meeting 5.29.14 102  Military Reunions Rationale: • Only publication for those organizing military reunions • Multiplatform: print, website, Facebook, Twitter, Pinterest Highlights: • Circulation: 15,000 • 1/3P4C: Reunions Workbook – April 2015 and CVB Issue – August 2015 • 12-month print and online annual listing • 12-month online banner advertising Investment & Return: • Cost: $8,000 • Impressions: 75,000 minimum Packet Pg. 522 TDC Meeting 5.29.14 103  Sports Co-op Media Plan Packet Pg. 523 TDC Meeting 5.29.14 104  Connect Sports Rationale: • Published by Collinson Media, a leader in travel and meetings industries • Reaches 90% of sports industry decision-makers • Online version has searchable features and is available 24/7 Highlights: • FP4C with three pages of sponsored content (four pages) – March 2015 • Online edition