Okaloosa County BOCC — August 2, 2016 — Mktg June — reading text

Accom Req Value Attendees Revenue Total ECCC Projected Revenue $ - Aramark Projected Revenue $0.00 3  Sales and Marketing Report May 2016 Tisha Maraj, CMP, Sales Marketing Manager Leads Generated to Partners Total Room Company Event Nights Site Inspections Tours Provided Company/person Event Jeana Adams Reunion Patricia Warren Jenne Woodrum Job Fair Montrealle Church group Mary Linda ITT Total Room Nights 0 Total # of leads to partners 1 Leads to partners Goal 4 Leads to Partners % to Goal 25% Activities such as Marketing / Public Relations / Tradeshows: 1. Attend TCPI Meeting 2. Attend Tourism Committee Meeting at Chamber. 3.Attend First Friday Coffee. 4. Manage Volunteers & take tickes for Janson Concert 4  Sales and Marketing Report May 2016 Emma Thompson Contracts Issued ECCC Projected Number of Company Event Dates Comments New/Repeat Aramark F&B Value Revenue Attendees Emerald Coast MaxFit Nutrition 8/27/2016 $6,268.00 Repeat $0 700 Power Expo Tropical Smoothie Road Show 9/26/2016 $783.00 Repeat $5,368.00 50 Destin-FWB Gun 7/29/2016- Emerald Coast Gun and Knife Shows $5,110.00 New $0.00 3,000 Show 7/31/2016 Central All Star Wrestling Wrestling Match 6/1//2016 $2,166.00 New $0.00 1,100 Total ECCC Revenue Projected $ 14,327.00 Aramark Revenue Total ECCC Projected Revenue Goal $24,724.00 ECCC New Client Goal 4 ECCC Projected Revenue % to Goal 57.95% ECCC New Client % to Goal 100.00% Lost/Denied Business ECCC Projected Company Event Dates Lost Reason Number of Attendees Revenue Council of State and Territorial CSTE Annual 6/8/2018- $22,150.00 Not enough space 1,000 Epidemiologists Meeting 6/14/2018 TB Retail Meeting 2/5/2017- Tommy Bahama $37,600.00 Not close enough to Tommy Bahama 200 2017 2/9/2017 2/10/2017- Equis Financial Annual Meeting $2,250.00 Want to stay in Orlando area 400 2/12/2017 Manager's Chili's FWB $190.00 Wanted to bring food in 20 Meeting Total ECCC Revenue Lost $62,190.00 1  Sales and Marketing Report May 2016 Emma Thompson Proactive Prospecting Company/Person Event Source Action Outcome Society for Experimental Mechanics Annual Meeting SDR Called/emailed sales kit Follow up Amazing Pet Expos Pet Expo Web Search VM Follow up The Bead Traders Intergalactic Bead & Jewelry Show Web Search Spoke with Aeri Follow up Destination Cuisine Food & Travel Laura Reynolds Web Search Spoke with Laura Follow up Fest Carolann Gluten Free Food Allergy Festival Web Search Emailed client Follow up Follow up Florida School Nutrition Association Meeting Web Search Spoke with Lorie, sent sales kit June 14 International Dairy Foods Association Workshop/meeting/forum Web Search VM Follow up International Baking Association Annual Meeting Web Search Contact form Follow up Food Engineering FA&M Expo Web Search Emailed client Follow up FPSA Annual Meeting Web Search Emailed client Follow up KPMG Jackson Perspectives Web Search Contact form Follow up ECCC Proactive Contact Goal 25 2  Sales and Marketing Report May 2016 Emma Thompson Reactive Leads Worked Company/Person Event Source Action Next Step /Outcome Erica Wedding/Reception Call in Sent sales kit and wedding guide Wait to hear back Ashanti Wedding/Reception Call in Sent sales kit and wedding guide Wait to hear back Cheryl Landry Wedding/Reception Call in Sent sales kit and wedding guide Wait to hear back Erica Mack Religious Conference Website lead Sent sales kit and wedding guide Wait to hear back Paula is going to stay in the Orlando area Paula Kay Equis Financial Annual Meeting Website Lead Sent sales kit, called to follow up this year, call her next year around this time. It Takes 2 Consignment Sale Call in Holding space issue contract in December Kylee Braham Holiday Party Call in Scheduled site tour Give site tour 5/26 Kelley Raschke Seminar Website Lead Scheduled site tour Give site tour 5/26 Tiana Clark Birthday Party Call in lead Sent wedding guide No follow up required Emailed sales kit, put in contact with Eric Lecocq Wedding/Reception Website Lead Wait to hear back Lindsay for a weekend tour The Enlisted Association's Annual Spoke with Debbie, sent request for Send completed proposal to Debbie by Debbie Osborne CVB RFP Convention proposal to Jennifer June 3rd Energy National Dance Meegan Gossman Call in lead Sent sales kit and held space follow up and send formal proposal