Okaloosa County BOCC — December 15, 2015 — FY15 SMP Revised 12-15-15 — reading text

N/A (46,460 Spring, $99,465 $99,465 $99,465 $99,465 149 clicks) Summer, Fall, Christmas, Snowbirds Google Display re‐messaging N/A (2,450 Spring, $1,838 $1,838 $1,838 $1,838 149 clicks) Summer, Fall, Christmas Bing‐Yahoo! Search Keyword search + text ads in display network N/A (24,416 Spring, $52,272 $52,272 $52,272 $52,272 149 clicks) Summer, Fall, Christmas, Snowbirds Facebook Targeted tile ads and newsfeed ads N/A (25,724 Spring, $15,898 $15,898 $15,898 $15,898 149 clicks) Summer, Fall, Christmas, Snowbirds Ad serving fee $10,401 $10,401 $10,401 $10,401 149 estimate TOTAL $1,503,025 $1,539,565 $1,536,840 $1,541,765 TDC 12/10/15 ~ BCC 12/15/15  FY15 CO‐OP Media Placement Opportunity Impressions Campaign Dollars Dollars Dollars Dollars T.O. Partner Total Coastal Living FP4C: Visit Florida Feb & Apr 2015 – includes 938,646 Spring, $40,000 $40,000 $40,000 $40,000 150 $8,000 $48,000 advertorial, RRC with leads, mini co‐op in Mar & May Summer 2015 issues, e‐version with links, e‐newsletters Coastal Living Digital Banner rotation across site, with focus on Travel 250,000 Likely Feb’15, $5,000 $7,501 $7,501 $7,501 150 $2,499 $10,000 Channel which fall in line with Spring timing Collinson Media: FP4C: Visit Florida – In‐State Out‐of‐State – Jun Feb 8,500,000 Summer, Fall $19,400 $23,000 $23,000 $23,000 150 $2,000 $25,000 Newspaper Insert 2015 – includes 4,000 leads and digital impressions Collinson Digital Co‐ VF digital network banners and pre‐roll 2.5M+ TBD $20,000 $0 $0 $0 $0 EveryDay with Rachel 2/3P4C: Autumn Travel to Southeast – Sep 2015 – 187,300 Christmas, $10,995 $11,995 $11,995 $11,995 150 $1,000 $12,995 Ray/More includes guaranteed 7,500 online clicks Snowbirds Atlanta Eats TV/Radio contest/promotion, includes TV: 4‐minute 1,768,345 Spring, $12,500 $19,444 $23,558 $23,558 150 $5,556 $25,000 $4,167 $27,725 segment & :30 sec spots, Radio: 6‐minute interview & Summer :30 sec spots, SM posts, blog content & online Fall exposure Atlanta Braves Radio package in negotiation TBD Spring, $7,500 $13,250 $13,250 $13,250 150 $1,750 $15,000 Summer, Fall, Christmas Canadian Traveller FP4C: Visit Florida – Jan or Aug 2015 Canadian Guide 130,000 Snowbirds $2,463 $4,103 $4,103 $0 150 $822 $4,925 $0 $0 (recommendation is Jan). Increases full Emerald Coast to 2x FP4C Canadian Traveller Banner impressions across site, newsletter banners, 159,000 Snowbirds $4,350 $6,525 $6,525 $6,525 150 $2,175 $8,700 Digital potential social mentions Montreal Gazette: FP4C: Fall (Sep/Oct 2014 Aug/Sep 2015) & Winter 175,518 Snowbirds $5,192 $6,292 $6,292 $6,292 150 $2,200 $8,492 Urban Expressions (Nov/Dec 2014) Magazine International Travel FP4C: Visit Florida – Jan 2015 – includes e‐version 74,925 Spring, $7,045 $0 $0 $0 $0 Guide and video links. Increases Full Emerald Coast to 1 ½ Summer, Fall, pages 4C Snowbirds Escape to Southeast Jan 2015 – Escape to SE Travel Guide – digital 250,000 Spring, $1,300 $1,732 $1,732 $1,732 150 $868 $2,600 package components Summer, Fall, Snowbirds Birmingham FP4C: Winter (Jan 2015) & Summer (Jul 2015) 36,000 Non‐ $2,500 $3,749 $3,749 $3,749 150 $1,251 $5,000 Weddings & editions – distributed at Bridal Show in July Seasonal/ Celebrations Niche NW Florida Weddings FP4C with 2‐page advertorial: Jan Mar 2015 – 261,311 Non‐ $4,675 $8,570 $8,570 $8,570 150 $780 $9,350 distributed in Tallahassee, NW Florida, Birmingham & Seasonal/ Atlanta. Includes 16x SM pushes along with Bridal Niche Expo hand‐outs in Atlanta (Jan 2015) & Birmingham (Apr 2015) DCMilitary Life Banner advertising – 12 months, Sep Oct 2014 – Oct 600,000 Non‐ $3,000 $1,750 $1,750 $1,750 150 $2,000 $3,750 Sep 2015 Seasonal/ Niche The Griffon FP4C: Spring (Feb 26th) & Fall (Sept 3rd) Summer (July) 30,000 Non‐ $7,380 $7,780 $7,780 $7,780 150 $2,000 $9,780 2015 Seasonal/ Niche Sports Destination FP4C: Destination Spotlight – Sep/Oct 2014 Jan/Feb 18,500 Non‐ $3,650 $6,691 $6,691 $6,691 150 $609 $7,300 2015 – includes 2 pages of advertorial, 500 reprints & Seasonal/ 12‐months online banner advertising Niche Sports Destination Banner advertising – 12 months, Sep Oct 2014 – Oct 60,000 Non‐ $2,625 $3,498 $3,498 $3,498 150 $1,752 $5,250 Sep 2015 Seasonal/ Niche Connect Sports FP4C with 3 pages of sponsored content (4 Pages: 5,500 Non‐ $2,500 $4,166 $4,166 $4,166 150 $834 $5,000 Facilities Guide Facility Guide Mar 2015, Marketplace Program Guide Seasonal/ Aug/Sep 2015 – online edition links to website) Niche TheKnot Destination 225,000 Non‐ $4,250 $7,792 $7,792 $7,792 150 $708 $8,500 Seasonal/ Niche Southern Living Best Beaches Sponsorship – October –November ’14 625,000 Non‐Seasonal $25,000 $0 $0 $0 $0 Digital Visit Florida Placeholder spend, to be updated once ‘14‐’15 TBD TBD $8,190 $13,380 $13,380 $13,380 150 $3,000 $16,380 opportunities are published Ad Serving Fee $2,000 $2,000 $2,000 $2,000 150 $2,000 TOTAL $201,515 $193,218 $197,332 $193,229 $37,593 $230,822 TDC 12/10/15 ~ BCC 12/15/15  FY15 GROUPS Media Placement Opportunity Impressions Campaign Dollars Dollars T.O. The Knot Digital Package: Oct 2014 – Sep 2015, including 450,000 Groups $8,500 $8,500 151 Destination Wedding Profile & featured vendor, Wedding Venues Storefront & featured vendor, US Honeymoon & Travel preferred position, FP4C Fall/Winter 2014 Spring/Summer 2015 Weddings Venues and leads Southern Bride HP4C: Winter/Spring & Summer/Fall – mid Dec 2014 140,000 Groups $6,050 $5,900 151 & mid Jun 2015 – includes 12‐months online banner advertising and video spotlight Southern Weddings