Okaloosa County BOCC — October 22, 2015 — II. i. ECCC Sales Update — reading text

attend Beaches and Baseball learning more about our area and The Henderson Lesia Waker multiple a year SDR Lead Confirmed to attend Beaches and Baseball Attended the Event Tisha Met at Michelle Alexander multiple a year Confirmed to attend Beaches and Baseball Attended the Event Show Tisha Met at Attended the event and responded to follow Susan Chree multiple a year Confirmed to attend Beaches and Baseball Show up thanking us for a great time Yvette Barton multiple a year SDR Lead Confirmed to attend Beaches and Baseball Attended the event Total ECCC Proactive Contacts Made 8 ECCC Proactive Contact Goal 25 ECCC Proactive Contacts % to Goal 32% 2  Sales Marketing Report August 2015 Courtney Henderson, Sales and Marketing Coordinator Reactive Leads Worked Company/Person Event Source Action Outcome Emailed Crystal Beach Weddings Wedding call in No response Information spoke with Zurrix seminar call in and emailed Went to Contract information spoke with Shades Mountain Baptist Youth Camp call in and emailed Went to Contract Church information Emailed Boss Mare Productions Concert website No response Information Emailed Deeva Events Prayer Meeting call in No response Information FORMAL PROPOSALS ISSUED ECCC Aramark F&B Number of Company Event Dates Projected Comments New/Repeat Accom Req Value Attendees Revenue Shades Mountain Baptist Youth Camp June 1-4 2016 $3,220.00 new yes $400.00 250 Church Wedding Ashley Eakes 6/1/2016 $1,000.00 new no $5,500.00 100 Reception Total ECCC Projected Revenue $ 4,220.00 3  Sales Marketing Report August 2015 Courtney Henderson, Sales and Marketing Coordinator Leads Generated to Partners Site Inspections Tours Provided Total Room Company Event Company/person Event Nights SORA Conference 75 Total Room Nights 75 Total # of leads to partners 1 Leads to partners Goal 4 Leads to Partners % to Goal 25% Activities such as Marketing / Public Relations / Tradeshows: 1.) Attended GAMPI Talks in Atlanta 2.) Trained on EBMS with Tisha and Events Team 3.) Attended GSAE Networking Luncheon 4.) Had Breakfast Meeting with Sherry and our Plan Your Meetings sales reps to find out what resources we aren't tapping into 5.) Attended Destin Chamber Luncheon 6) Met with Aramark at Turner Field for site visit of "Beached and Baseball 7) Created Planner Profiles of all planners attending our Beaches and Baseball event Summary of Measures REV % to Goal 105% New Client % to Goal 20% Lead distro % to Goal 25% Proactive Contacts % to 32% Goal 4