Okaloosa County BOCC — October 22, 2015 — II. i. ECCC Sales Update — reading text

Sales Marketing Report September 2015 Tisha Maraj, CMP, Sales Marketing Manager Contracts Issued ECCC Projected Aramark F&B Number of Company Event Dates Comments New/Repeat Revenue Value Attendees 2/19- Florida Chiropractic Society Convention 20/2015 $700.00 Repeat $2,500 100 Lockheed Martin Meeting 11/3-4/15 $300.00 Repeat $500.00 30 Special Ops Warrior Foundation Banquet 11/16-19/15 $3,000.00 Repeat $20,000.00 500 11/30- Contact Pointe Training 12/3/15 $900.00 New $1,000.00 25 Black Thursday Consumer Show 11/26-28/15 $3,000.00 New $0.00 1500 Expo4Seniors Consumer Show 3/23/2016 $1,500.00 New $0.00 500 Total ECCC Revenue Projected $ 9,400.00 ECCC New Clients 3 Total ECCC Projected Revenue Goal $16,253.88 ECCC New Client Goal 5 ECCC Projected Revenue % to Goal 57.83% ECCC New Client % to Goal 60.00% 1  Sales Marketing Report September 2015 Tisha Maraj, CMP, Sales Marketing Manager Lost/Denied Business ECCC Projected Number of Company Event Dates Lost Reason Revenue Attendees Moved to venue with Coldwell Banker Banquet 10/13/2015 $1,000.00 sleeping rooms attached 190 Cheer Conquer Championships Competition 1/8-9/2016 $9,000.00 Chose not to have event at all 1500 Leadership Sacred Heart Summit 10/21-22/15 $2,500.00 Chose another location 200 Total ECCC Revenue Lost $12,500.00 Proactive Prospecting Company/Person Event Source Action Outcome Small Market Meetings I researched all meeting planners profiles (83) prior to selecting my Conference appointments I researched and provided a list of qualified meeting planners to invite to the Beaches to Baseball Event Beaches to Baseball Event (17) Total ECCC Proactive Contacts Made 100 ECCC Proactive Contact Goal 25 ECCC Proactive Contacts % to Goal 400% 2  Sales Marketing Report September 2015 Tisha Maraj, CMP, Sales Marketing Manager Reactive Leads Worked Company/Person Event Source Action Next Step /Outcome 53rd Wing Holiday Party website Call/email No Availability Bride is still gathering info for Kaitlyne Booth Wedding website Call/email her 2017 wedding University of West FL Seminar website Call/email No Availability Black Thursday Expo Chamber Call/proposal Booked Event FORMAL PROPOSALS ISSUED ECCC Projected Aramark F&B Number of Company Event Dates Comments New/Repeat Accom Req Revenue Value Attendees International Event Professionals Seminar 9/28 - $700 New yes n/a 75 Expo4Seniors Expo 3/23/2016 $4,000 New Yes n/a 300 Black Thursday Expo 11/26-28/15 $8,000 New no n/a 800 Military Comptrollers Conference 4/16/2016 $2,000 Repeat no $1,000.00 250 Total ECCC Projected Revenue $ 14,700.00 3  Sales Marketing Report September 2015 Tisha Maraj, CMP, Sales Marketing Manager Leads Generated to Partners Total Room Company Event Nights Site Inspections Tours Provided Company/person Event Gail & Ernie Wedding Stephanie Powell Hair Show Gail Speed Party Rob Lynch Boat Show Jahi Kaya Expo Craig Sammons Expo Total Room Nights Total # of leads to partners 0 Leads to partners Goal 4 Leads to Partners % to Goal 0% Activities such as Marketing / Public Relations / Tradeshows: 1. Attend Destin Chamber Luncheon. 2. Site visit with 4 Points 3. Met with the UWF Hospitality Class. 4.Attend Tourism Committee Meeting 5. Give welcome greeting to Get Historical Tour at ECCC. 6. Give Tour of ECCC and discuss the sales process to UWF Hospitality Students 7. Attend Small Market Meetings Conference Summary of Measures REV % to Goal 58% New Client % to Goal 60% Lead distro % to Goal 0% Proactive Contacts % to Goal 400% 4  Sales Marketing Report August 2015 Courtney Henderson, Sales and Marketing Coordinator Contracts Issued ECCC Number of Company Event Dates Projected Comments New/Repeat Aramark F&B Value Attendees Revenue Cheerleading AmeriCheer 7/1/2016 $17,000.00 new $1,000.00 1200 Competition Total ECCC Revenue Projected $ 17,000.00 ECCC New Clients 1 Total ECCC Projected Revenue Goal $ 16,253.88 ECCC New Client Goal 5 ECCC Projected Revenue % to Goal 104.59% ECCC New Client % to Goal 20.00% Lost/Denied Business ECCC Number of Company Event Dates Projected Lost Reason Attendees Revenue Total ECCC Revenue Lost $0.00 1  Sales Marketing Report August 2015 Courtney Henderson, Sales and Marketing Coordinator Proactive Prospecting Company/Person Event Source Action Outcome Christianne Heba multiple a year SDR Lead Confirmed to attend Beaches and Baseball Did not attend the event Collaborate Attended the event and repsonded to follow Cindy Barrett multiple a year Confirmed to attend Beaches and Baseball Event up thanking us for a great time Elaine Pechnik multiple a year Collinson Lead Confirmed to attend Beaches and Baseball Attended the event Attended the event and is interested in Katie Neal multiple a year SMMC Confirmed to