Okaloosa County BOCC — June 26, 2014 — reading text

scheduling@destinreporting.com Packet Pg. 43  1.a 38 1 we can share that with y'all. Minutes Acceptance: Minutes of May 29, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale 2 CHAIRMAN PETERSON: Right. I mean, if we're paying 3 for it we'd like to see it. 4 MR. LANDRY: Yeah, they're great -- they're great 5 programs. So if you can't see it as consumer, yes, 6 Kendra can share it. 7 MS. MOORE-NIXON: Well, I was going to interject. 8 The one PBS show that was already filmed -- the other 9 one's not been filmed yet -- the one that was already 10 filmed, it's -- I keep hearing it's going to be released 11 in a couple weeks. 12 And so I just got an e-mail late yesterday that 13 she's sending me a USB stick, and it will get released on 14 the website, number one. We can show, and it will then 15 go on social media. And on their website there will be a 16 clip. And then there will also be a broadcast schedule 17 of what stations around the country it will be on. 18 So as soon as I have that information -- I just 19 have been waiting from PBS themselves to hear. So as 20 soon as I have that information I can push that out to 21 you all. And we include that in the partner 22 e-newsletters, things like. We can that get that. 23 CHAIRMAN PETERSON: And -- and then the one that's 24 in the hotels now. 25 MS. MOORE-NIXON: The -- the Beach TV, yes, that Destin Reporting & Technology Group (850) 837-5078 scheduling@destinreporting.com Packet Pg. 44  1.a 39 1 already was running. I can e-mail you a link. It's not Minutes Acceptance: Minutes of May 29, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale 2 pretty in that it's a -- it's a rough-cut link of what 3 they were showing on TV, and it literally plays one right 4 after the other. 5 So it will go from New Orleans, to Atlanta, to the 6 Carolinas, to the one that showed, here which went from 7 Panama City to Pensacola, I believe. And then there's 8 also one that showed in the Keys. 9 So it literally, boom, boom, boom, goes through 10 each one of those videos. And it already ran, and then 11 we will be shooting additional ones. 12 CHAIRMAN PETERSON: You know, I think we probably 13 all would like to have it sent to us where we can click 14 on the URL and see what we're paying for. 15 MS. MOORE-NIXON: Yes. The only -- I would say 16 it's a little bit frustrating. Beach TV does not put 17 their episodes on YouTube, so I've asked numerous times 18 to get some type of a link to be able to share with 19 people, and there's not really a link. So they had to 20 send me a link to their website, and then you have to 21 multiple-click. 22 So I'll try to cut down the clicks, and send you 23 guys the easiest, most accessible version of that. 24 CHAIRMAN PETERSON: Thank you. 25 MS. MOORE-NIXON: So, just like I said, bear in Destin Reporting & Technology Group (850) 837-5078 scheduling@destinreporting.com Packet Pg. 45  1.a 40 1 mind it's the -- it's the rough-cut portion of what they Minutes Acceptance: Minutes of May 29, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale 2 showed on TV. 3 CHAIRMAN PETERSON: Just -- I think for us to see 4 how they -- our -- we're being portrayed is a major part 5 of it, you know. 6 MS. LANDRY: Right. 7 MS. MOORE-NIXON: Yes. And the one on the Beach TV 8 that ran, that was springtime, and it highlighted spring 9 -- spring travel, and events, and what all's going on in 10 the Emerald Coast. And there was footage showing some 11 different festivals, plus the beach, plus things like 12 that. And then also there was a narrator who spoke 13 throughout it. 14 CHAIRMAN PETERSON: Okay. Did you have -- 15 MR. DIXON: Yeah, I just -- I got a comment, and I 16 don't know, really if it's a question or comment, to be 17 honest with you. 18 I noticed in the -- the XM radio advertisement that 19 we talk about pirate boats, and ziplines, and -- and we 20 talk about -- or I look at the -- the actual -- the video 21 clip. And I got to tell you, the second video clip I 22 saw, it looked a little bit more like Panama City Beach 23 than -- than what we're trying to do. 24 MS. CLARKE: The fishing one? 25 MR. DIXON: But -- Destin Reporting & Technology Group (850) 837-5078 scheduling@destinreporting.com Packet Pg. 46  1.a 41 1 MS. CLARKE: Or the -- Minutes Acceptance: Minutes of May 29, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale 2 MR. DIXON: The -- the -- I think we actually 3 looked at two of them. 4 MS. CLARKE: The family one? 5 MR. DIXON: Yeah. But we're showing ziplines 6 again, and, you know, I want to make sure that we're not 7 focusing in on one piece of property, that we're moving 8 this stuff around to let everybody have some exposure 9 with that -- this advertising. 10 MS. CLARKE: Uh-huh. 11 MR. DIXON: And so, you know, I -- I just really 12 want to make sure that we're fair with everything. 13 MS. CLARKE: Absolutely. The ones we did we are 14 the fam -- we being the CVB did -- are the -- is the 15 family spot. 16 The fishing rodeo -- I'm not sure which one you're 17 referring to -- the fishing rodeo, they did that one on 18 their own, so we didn't have any control over that one. 19 But the family one, yes. And you're actually going 20 to see -- the second one we don't have yet, they're 21 editing right now -- is a couple of spots that has even 22 more variety. So it shows you the other areas of your 23 destination, other activities, other things to do. 24 So we definitely understand what you're saying, and 25 we feel like we've achieved that -- I know it's probably Destin Reporting & Technology Group (850) 837-5078 scheduling@destinreporting.com Packet Pg. 47  1.a 42 1 hard, because you haven't the second spot yet -- Minutes Acceptance: Minutes of May 29, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale 2 MR. DIXON: Uh-huh. 3 MS. CLARKE: But we definitely did take that into 4 account. 5 MR. DIXON: Yeah. Well, like I said, in just 6 listening to the XM radio spot, we had pirate boats and 7 ziplines, both are on one piece of property, that's the 8 only place they are. And to be fair, I just think we 9 need to move it around. 10 MS. CLARKE: Absolutely. And there's -- to note on 11 the radio, there's four different radio spots. And they 12 each -- they're spring, summer, fall and winter, and each 13 of them highlight different things to -- 14 MR. DIXON: Okay. 15 MS. CLARKE: To do. 16 MR. DIXON: Thank you. 17 MS. CLARKE: So -- but we'll make sure that those 18 are all sent out to you, because you've only heard one of 19 them, so we'll make sure that you get all four. 20 MR. DIXON: Thank you. 21 MS. CLARKE: Sure. 22 MS. LANDRY: I was going to say thank you for the 23 interruption, because I'm going to tell you -- if you 24 guys don't want me read these tallies to you line by 25 line, so I just wanted to let you know what was there, Destin Reporting & Technology Group (850) 837-5078 scheduling@destinreporting.com Packet Pg. 48  1.a 43 1 and see are there any additional questions of what we Minutes Acceptance: Minutes of May 29, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale 2 talked about so far. Because I can go through these and 3 just hit the highlights. 4 MS. JOYCE: I have one question. 5 CHAIRMAN PETERSON: Yes, Rachel? 6 MS. JOYCE: Let's see. I have a list, just so you 7 know. 8 MS. LANDRY: Okay. 9 MS. JOYCE: Okay. To feed off of what Tuffy was 10 saying, the -- I want to make sure -- so the Destin 11 Fishing Rodeo, that was not something that Peter Mayer 12 did? 13 MS. LANDRY: No -- 14 MS. JOYCE: Saying -- 15 MS. LANDRY: -- the fishing rodeo did that. 16 MS. JOYCE: Okay. It was a great spot, so kind of 17 piggybacking off of that, it would be nice to see 18 something more specific to Fort Walton, more specific to 19 Okaloosa Island. You know, because each of those areas 20 have their own particular niche that will make up, you 21 know, the heart of the Emerald Coast. 22 Okay. That was more of a comment than a question. 23 So going back to the lead generation. I guess, Ed, 24 this might be more a question. You and I have talked 25 about it before. The additional leads that are coming Destin Reporting & Technology Group (850) 837-5078 scheduling@destinreporting.com Packet Pg. 49  1.a 44 1 in, those are going to be specifically handled -- the Minutes Acceptance: Minutes of May 29, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale 2 16,000-some leads specifically handled by the staff;