Okaloosa County BOCC — June 26, 2014

Tourist Development Council 1540 Miracle Strip Parkway Fort Walton Beach, FL 32548 Regular Meeting http://www.okaloosafl.com ~ Agenda ~ Thursday, June 26, 2014 2:00 PM Emerald Coast Convention Center Council Members & Staff Dale E. Peterson Chairman Thomas Rice Vice-Chairman Thom Gossom Owner, Best Gurl, Inc. - Mktg & Comm. Firm Joe Guidry Manager, Ramada Plaza Beach & RV Resorts Rachel Joyce General Manager, Hampton Inn Honorable Kelly Windes Commissioner District 5 Honorable Tuffy Dixon City of Destin Representative Honorable Charles Rigdon City of FWB Representative Ed Schroeder Director, Tourist Development Department Lynn Hoshihara TDD Attorney Greg Stewart TDD Attorney Pledge of Allegiance and Welcome (Dale Peterson - Chairman) Public Comments Related to Current Agenda (Dale Peterson - 3 minutes each) Councilmember's Minute I. Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale Peterson) a. Tourist Development Council - Regular Meeting - May 29, 2014 2:00 PM b. Minutes of June 16, 2014 II. Director's Update (Ed Schroeder) a. Month End Lodging Reports from Smith Travel Research – May b. Film Commission Monthly Report – May c. Destin Chamber Resolution – Welcome Signs III. Financial Update (Charlotte Dunworth) a. Month End Tax Revenue Reports from Okaloosa Tax Collector – April b. Financial Update – June Tourist Development Council Page 1 Printed 6/23/2014 Regular Meeting Agenda June 26, 2014 IV. Marketing Update (Kendra Moore-Nixon) a. Special Events Funding – Quarterly Update b. Online Advertising Results, Website & Social Media Tutorial, TV Ads V. Sales Team Update (Ed Schroeder) a. Sales & Marketing Reports b. Local Events Calendar c. Convention Center Calendar VI. Beaches Update (Jim Trifilio) a. Partnership with Eglin for Construction of Artificial Reefs VII. Old Business (Dale Peterson) VIII. New Business (Dale Peterson) a. Okaloosa County Sheriff’s Office Request for TDC Funding b. TDT Ordinance Amendment – Aquarium & Museum Funding (Ed Schroeder) c. Interlocal Agreement for Beach Safety & Lifeguard Services Renewal (Ed Schroeder) d. Destin Chamber of Commerce Contract Renewal (Ed Schroeder) e. Fort Walton Beach Chamber of Commerce Contract Renewal (Ed Schroeder) f. Cable Television Promotional Opportunities (Ed Schroeder) IX. Next TDC Meeting (Dale Peterson) a. Thursday August 28, 2:00 p.m. Emerald Coast Convention Center (Tentative) X. Public Comment (3 minutes each) XI. Adjourn Tourist Development Council Page 2 Printed 6/23/2014  1.a Okaloosa County Tourist Development Department 1540 Miracle Strip Parkway Ft. Walton Beach, FL 32548 Minutes Acceptance: Minutes of May 29, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale Regular Meeting http://www.okaloosafl.com ~ Motions Summary~ Thursday, May 29, 2014 2:00 PM Emerald Coast Convention Center Tourist Development Council Members Attendee Name Title Status Arrived Departed Chairman, Dale E. Peterson Present - - Dale E. Peterson Vacations Vice-Chairman, Present Thomas Rice - - Magnolia Grill Rachel Joyce Hampton Inn FWB Present - - Daniel Empson Harry T’s Restaurant Resigned - - Thom Gossom Best Gurl, Inc. Present - - Joe Guidry Ramada Plaza Resort Present - - Tuffy Dixon Destin Councilman Present - - Charles Rigdon FWB Councilman Present - - Kelly Windes Commissioner District 5 Present - - Ed Schroeder TDD Director Present - - Lynn Hoshihara TDD Attorney Present - - Public Comments Related to Current Agenda Councilmember’s Minute (Dale Peterson- Chairman) I. Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale Peterson) a. April 24, 2014 TDC Meeting Minutes b. May 8, 2014 TDC Budget Meeting Minutes Note: Correct the May 8, 2014 TDC Budget Meeting Minutes to show Rachel Joyce voted against an increase to the Greater Fort Walton Beach Chamber and Destin Chamber funding. Okaloosa County Tourist Development Department Page 1 of 4 April 24, 2014 Packet Pg. 3  1.a Motion to Approve April 24, 2014 TDC Meeting Minutes and May 8, 2014 TDC Budget Meeting Minutes with above noted correction. Minutes Acceptance: Minutes of May 29, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale RESULT: MOTION APPROVED [UNANIMOUS] MOVER: Rice SECONDER: Dixon AYES: Gossom, Guidry, Rigdon, Windes, Peterson, Joyce II. Director’s Update (Ed Schroeder) a. April Month End Lodging Reports from Smith Travel Research b. Film Commission Monthly Report – April c. Destin Chamber Quarterly Report – January - March d. Fort Walton Beach Chamber Quarterly Report – January – March III. Financial Update (Charlotte Dunworth) a. March Month End Tax Revenue Reports from Okaloosa Tax Collector b. May Financial Update Motion to Approve the March Month End Financial Report as Provided RESULT: MOTION APPROVED [UNANIMOUS] MOVER: Rigdon SECONDER: Rice AYES: Gossom, Guidry, Windes, Peterson, Dixon, Joyce IV. Convention Center Update (Bill Leaman) a. Bayview Plaza Grand Opening Update V. Marketing Update (Kendra Moore-Nixon) a. Visit Florida InState Magazine Advertising b. Food Traveler Magazine Advertising c. FY 2014-15 Strategic Marketing Plan (Peter Mayer) – Presentation VI. Old Business (Dale Peterson) VII. New Business (Dale Peterson) a. Okaloosa Island Dune Walkovers Grant & Transfer from Reserve (Jim Trifilio) Okaloosa County Tourist Development Department Page 2 of 4 May 29, 2014 Packet Pg. 4  1.a Motion to Approve the Transfer of $160K from First Penny Reserves into the Expense Account for the Okaloosa Island Dune Walkovers Construction Project Minutes Acceptance: Minutes of May 29, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale RESULT: MOTION APPROVED [UNANIMOUS] MOVER: Windes SECONDER: Rigdon AYES: Gossom, Guidry, Rice, Peterson, Dixon, Joyce Motion to Approve the Status Quote of $89K for Beach Park Restroom Cleaning in the FY 2014-15 Budget Proposal. RESULT: MOTION APPROVED [UNANIMOUS] MOVER: Rice SECONDER: Guidry AYES: Gossom, Rigdon, Windes, Peterson, Dixon, Joyce Motion to Approve $100K for Film Commission Funding in the FY 2014-15 Budget Proposal RESULT: MOTION APPROVED MOVER: Dixon SECONDER: Windes AYES: Gossom, Guidry, Windes, Peterson, Rice NAYES: Joyce b. FY 2014-15 Budget Proposal to County Administrator (Ed Schroeder) Motion to Approve the FY 2014-15 Budget Proposal RESULT: MOTION APPROVED MOVER: Windes SECONDER: Rice AYES: Gossom, Guidry, Rigdon, Peterson, Dixon NAYES: Joyce c. TDT Reserves Policy (Charlotte Dunworth) Okaloosa County Tourist Development Department Page 3 of 4 May 29, 2014 Packet Pg. 5  1.a Motion to Recommend the TDT Reserves Policy to the Board of County Commissioners Minutes Acceptance: Minutes of May 29, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale RESULT: MOTION APPROVED [UNANIMOUS] MOVER: Gossom SECONDER: Joyce AYES: Rice, Rigdon, Windes, Peterson, Dixon, Guidry d. Genesis Task Order 2 – 4th, 5th, & 6th Beach Park Developments (Jim Trifilio) VIII. Next TDC Meeting (Dale Peterson) IX. Thursday June 26, 2014, 2:00 p.m. Emerald Coast Convention Center (Tentative) X. Public Comment (3 minutes each) XI. Motion to Adjourn Meeting at 4:20 P.M. RESULT: MOTION APPROVED [UNANIMOUS] MOVER: Rice SECONDER: Peterson AYES: Guidry, Rigdon, Windes, Dixon, Joyce, Gossom APPROVED: APPROVED: By: By: Name: Dale E. Peterson Name: Ed Schroeder Title: Chairman Title: Director, Tourist Development Dept. Date: Date: Okaloosa County Tourist Development Department Page 4 of 4 May 29, 2014 Packet Pg. 6  1.a Minutes Acceptance: Minutes of May 29, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale Northwest Florida's Emerald Coast Tourist Development Council Regular Meeting Commencing on Thursday, the 29th day of May, 2014, commencing at 2:00 p.m., at the Emerald Coast Convention Center, 1250 Miracle Strip Parkway Southeast, Fort Walton Beach, Florida 32548, reported by MaryKay Kline, Registered Professional Reporter. Packet Pg. 7  1.a 2 1 APPEARANCES Minutes Acceptance: Minutes of May 29, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale 2 COUNCIL MEMBERS: Dale E. Peterson, Chairman Thomas Rice, Vice-Chairman 3 Thom Gossom Joe Guidry 4 Rachel Joyce Honorable Kelly Windes 5 Honorable Tuffy Dixon Honorable Charles Rigdon 6 Ed Schroeder Lynn Hoshihara 7 STAFF MEMBERS: Nancy Hussong 8 Charlotte Dunworth Bill Leaman 9 Jim Trifilio 10 FOR SMITH MAYER Kendra Moore-Nixon ADVERTISING: Michelle Clarke 11 Sonya Landry 12 PUBLIC COMMENT: Rebecca Sherry Jose Garcia 13 14 ______________________________________________________________ Adjournment 117 15 Certificate of Reporter 118 ______________________________________________________________ 16 17 18 19 20 21 22 23 24 25 Destin Reporting & Technology Group (850) 837-5078 scheduling@destinreporting.com Packet Pg. 8  1.a 3 1 P R O C E E D I N G S Minutes Acceptance: Minutes of May 29, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale 2 *** *** *** 3 CHAIRMAN PETERSON: Welcome, everybody. All right. 4 We're going to call to order this meeting of the Emerald 5 Coast Tourist Development Council. And if we would, 6 let's all stand for the Pledge. 7 (The Pledge of Allegiance was recited in unison) 8 CHAIRMAN PETERSON: All right. We are going to 9 open this up to public comment. And again, let's limit 10 ourselves to three minutes if we do want to speak. And 11 we have a new reporter, a meeting reporter in lieu of a 12 court reporter. And so if you will -- whenever you do 13 come to the microphone to speak, please give your name. 14 If your name is not Smith or Jones, please spell for him 15 -- or her. 16 And with that I will open it. Does anyone have any 17 comments regarding today's agenda? 18 Okay, seeing none we're going to go to the council 19 members' minutes. And, Thom, do you have -- do you want 20 to start? 21 MR. GOSSOM: I'll start, but I don't have anything 22 today. 23 CHAIRMAN PETERSON: Well, that's a good start. 24 Nothing today? 25 MR. GOSSOM: (Shaking head negatively) nothing. I Destin Reporting & Technology Group (850) 837-5078 scheduling@destinreporting.com Packet Pg. 9  1.a 4 1 have none. Minutes Acceptance: Minutes of May 29, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale 2 CHAIRMAN PETERSON: Well, we're talking a bunch. I 3 will -- I do have -- unless it's somewhere else on the 4 agenda, I wanted to maybe acknowledge, if not read a 5 letter from -- 6 MR. DIXON: (Shaking head negatively). 7 CHAIRMAN PETERSON: -- Don Gaetz in response to the 8 -- wasn't a resolution -- yes, it was a resolution -- 9 regarding the six-laning of Highway 98 through parts of 10 Okaloosa and part of Walton County. I think we felt it 11 followed in the footsteps of the county with the 12 resolution as well. 13 And I'm not going to read it but I would 14 acknowledge that, you know, it has been received very 15 well, and hopefully that project will be -- you know, 16 there is funds, and hopefully that project will be under 17 way, in the not-too-distant future. All right. Let's go 18 to the minutes of the April 24th meeting, our last 19 scheduled monthly meeting. 20 Y'all have had the minutes, so I will be -- ask for 21 a motion to approve. 22 MR. DIXON: I'll make a motion to approve. 23 CHAIRMAN PETERSON: Tuffy Dixon makes a motion to 24 approve. 25 VICE-CHAIRMAN RICE: And I second. Destin Reporting & Technology Group (850) 837-5078 scheduling@destinreporting.com Packet Pg. 10  1.a 5 1 CHAIRMAN PETERSON: Tom Rice seconds. Minutes Acceptance: Minutes of May 29, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale 2 We also need to approve the minutes of our May 8th 3 budget meeting. 4 MS. JOYCE: There is a change needs to be made on 5 that. 6 CHAIRMAN PETERSON: Okay. 7 MS. JOYCE: I had it in our package as page 22, it 8 had me voting in favor of the chamber's increase, and I 9 actually voted against. 10 CHAIRMAN PETERSON: Okay, let's see. 11 MS. JOYCE: I had it as page 2 in my packet, but 12 looks like pages -- none have changed. 13 MR SCHROEDER: It's on page 19 now. 14 CHAIRMAN PETERSON: Page 19? 15 MR. SCHROEDER: And "ayes", it's Gossom, Rigdon and 16 Windes, and Peterson, and Joyce. 17 MS. JOYCE: And I actually voted no. 18 CHAIRMAN PETERSON: Okay. 19 MR. SCHROEDER: Make that correction. 20 CHAIRMAN PETERSON: And I'll entertain a motion to 21 approve with that correction. 22 VICE-CHAIRMAN RICE: I'll make the motion to 23 approve. 24 CHAIRMAN PETERSON: Tom Rice has made the motion. 25 MR. DIXON: I'll second. Destin Reporting & Technology Group (850) 837-5078 scheduling@destinreporting.com Packet Pg. 11  1.a 6 1 CHAIRMAN PETERSON: And Tuffy Dixon will second. Minutes Acceptance: Minutes of May 29, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale 2 All right. Moving right along is, we're going to 3 go into the director's update. Ed? 4 MR. SCHROEDER: There are four items in our agenda 5 there, and we don't need a whole lot of comment. 6 CHAIRMAN PETERSON: Oh, pardon me. Pardon me. All 7 those in favor of the approving the TDC minutes last 8 meeting say aye. 9 (Ayes) 10 CHAIRMAN PETERSON: Anyone opposed? Motion 11 carries. 12 Also, all those in favor of approving the budget 13 meeting minutes of May 8th as revised, signify by saying 14 aye. 15 (Ayes) 16 THE CHAIRPERSON: Anyone opposed? Motion carries. 17 Sorry, Ed. 18 MR. SCHROEDER: The Smith Mayer report is certainly 19 there for you to look at. If you have any questions 20 about it, I'd be glad to try to answer those. Moving on 21 to page 29 is the film commissioners report. See she's 22 been pretty busy this month. And that's followed by two 23 reports from the two chambers. 24 And unless you have any questions, that concludes 25 my report. Destin Reporting & Technology Group (850) 837-5078 scheduling@destinreporting.com Packet Pg. 12  1.a 7 1 CHAIRMAN PETERSON: Anyone have any comments or Minutes Acceptance: Minutes of May 29, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale 2 thoughts? All right. We're going to move right on then, 3 to the financial update from Charlotte Dunworth. Thank 4 you. 5 MS. DUNWORTH: I will start by reviewing the tax 6 collector's report specifically. I'm on page 382 of your 7 packet. And I just wanted to point out that March 8 collections tourist development collections are down 9 merely 10% compared to March of 2013, but we are still up 10 approximately 1.5% year-to-date compared to prior year. 11 Walton and Bay were also down -- were down actually more 12 than we were. They are citing Easter in April rather 13 than in March last year as the cause for that. 14 According to news articles, states throughout the 15 southeast canceled or shortened Spring Break to make up 16 for winter school closings due to the bad weather this 17 winter season. So we believe that the best course of 18 action is to combine the March and the April months to 19 get a truer comparison for this year compared to last 20 year's. 21 CHAIRMAN PETERSON: Okay. 22 MS. DUNWORTH: And then if there are no other 23 questions we will move into the film update, which begins 24 on page 47. And again, typically I'd talk about a -- an 25 annual revenue project, but I think I'm going to reserve Destin Reporting & Technology Group (850) 837-5078 scheduling@destinreporting.com Packet Pg. 13  1.a 8 1 that discussion until we have the April data for the Minutes Acceptance: Minutes of May 29, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale 2 reasons I just mentioned. 3 And then I'm happy to entertain any questions that 4 you may have regarding the expense by percentage. 5 CHAIRMAN PETERSON: Anyone have any questions or 6 comments? Okay. 7 MS. DUNWORTH: And then just to point out that we 8 have the REV PAR again on page 51, and that the 9 expenditure transaction analysis report is being provided 10 in the beginning on page 53 to assist the TDC in 11 identifying unauthorized expenditures. This report is 12 for the month of April. 13 And if I could get a motion, Mr. Chairman. 14 CHAIRMAN PETERSON: All right. I will entertain a 15 motion to approve the March financial -- or the March -- 16 month-end financial -- 17 VICE-CHAIRMAN RICE: Report. 18 CHAIRMAN PETERSON: Report. So move? 19 MR. RIGDON: I move for the motion. 20 VICE-CHAIRMAN RICE: Second. 21 CHAIRMAN PETERSON: Tom Rice seconds. All those in 22 favor say aye. 23 (Ayes) 24 CHAIRMAN PETERSON: Anyone opposed? Motion 25 carries. Destin Reporting & Technology Group (850) 837-5078 scheduling@destinreporting.com Packet Pg. 14  1.a 9 1 VICE-CHAIRMAN RICE: Thank you so much for the Minutes Acceptance: Minutes of May 29, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale 2 numbers at the bottoms of the page. Thank you so much. 3 CHAIRMAN PETERSON: All right, then. Let's welcome 4 Bill Leaman. Is Bill here? I mean, it's the coat I 5 think, Bill. 6 MR. LEAMAN: Afternoon, Mr. Chairman, Board 7 Members. Two things I'd like to talk about. 8 An issue that started with our catering food and 9 beverage service September 5th has been finalized by our 10 attorneys. We received a signed contract back on Friday. 11 We have to go before the board of county commissioners on 12 Tuesday. That is the contract with Aramark for food and 13 beverage services that should be complete, hopefully, 14 upon the approval of the board on this coming Tuesday. 15 The other thing I'd like to remind you of is a week 16 from Monday on the 9th we have a grand opening of Bayview 17 Plaza out back. One of -- the head of our building 18 maintenance department, Dougie Haron, has been working 19 very hard to make sure that the saw is all laid, the 20 irrigation is down, the back of the building is painted. 21 Everything looks good out there; all the electrical is 22 functional. 23 And I'd like to remind you it's at 5:00 inside the 24 north corridor up here (indicating), and we will have a 25 ceremony. We do the raising of the colors, and then the Destin Reporting & Technology Group (850) 837-5078 scheduling@destinreporting.com Packet Pg. 15  1.a 10 1 National Anthem, and Chairman Windes will be speaking, Minutes Acceptance: Minutes of May 29, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale 2 and also Mr. Peterson, our chairman here will be 3 speaking. Then we will go outside for a double-ribbon 4 cutting. It will entail Veteran's Park and the Bayview 5 Plaza. And that is Monday, the 9th, at 6:00 -- 5:00. 6 CHAIRMAN PETERSON: Very good. 7 MR. LEAMAN: Any questions about either I'd be 8 happy to answer. 9 CHAIRMAN PETERSON: It's exciting. No comments? 10 Thank you. 11 MR. LEAMAN: Thank you. 12 CHAIRMAN PETERSON: Thank you, Bill. Appreciate it 13 very much. 14 Moving right into the marketing update. Kendra? 15 MS. MOORE-NIXON: Good afternoon. Hopefully each 16 of you found your T-shirts at your place. And you'll see 17 several of our staff people from TDD staff, convention 18 center, and Peter Mayer folks have our "Let's Go Emerald 19 Coating" shirts on with our new hashtag that has really 20 taken off and gone viral. 21 These shirts, and also some hats that are being 22 printed, are give-aways for a Facebook promotion that we 23 did for Tourism Week, National Tourism Week. And you'll 24 see a little bit more on that during the presentation. 25 The first two items on here under marketing update Destin Reporting & Technology Group (850) 837-5078 scheduling@destinreporting.com Packet Pg. 16  1.a 11 1 are just informational. One was a full-page ad in Visit Minutes Acceptance: Minutes of May 29, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale 2 Florida instate magazine issue to promote instate 3 tourism. And then the next one is a full-page ad in the 4 quarterly edition of Food and Travel magazine that was 5 also placed. So if there's any questions about either of 6 one of those ... 7 If not then I'm going to turn it over to my friends 8 here, and they're going to update everyone on our 9 marketing plan for fiscal 2014-15. 10 CHAIRMAN PETERSON: Very good. Thank you, Kendra. 11 MS. CLARKE: Good afternoon. So many of you have 12 the packets, I see, in front of you. Not to worry, we're 13 not going to take you through every slide that's in 14 there. We have a much abbreviated version that we're 15 going to take you through and really hit the highlights. 16 But as we go through this, please stop us, ask questions. 17 We can definitely provide more details if you have any 18 questions as you were reading through it. 19 So with that, we will start to take you through the 20 presentation. 21 So "Let's Go Emerald Coasting", as Kendra just 22 mentioned, we all have it on our shirts right now, and 23 the hashtag has taken off with some great pickup already 24 with all of our social media outlets. And this is 25 actually in market right now that we're going to show Destin Reporting & Technology Group (850) 837-5078 scheduling@destinreporting.com Packet Pg. 17  1.a 12 1 you, and then it's also the campaign we plan to run next Minutes Acceptance: Minutes of May 29, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale 2 year as well. 3 MR. SCHROEDER: Michelle? 4 MS. CLARKE: Oh, sure. 5 MR. SCHROEDER: Could I interrupt just one second? 6 MS. CLARKE: Oh, absolutely. 7 MR. SCHROEDER: We do have this slideshow in our 8 booklet, the abbreviated version, so if you want to make 9 notes. 10 MR. GOSSOM: Where is it? 11 MR. SCHROEDER: It's tab 5. Page 87, actually, is 12 where she is right now. 13 MR. GOSSOM: Great, great. Thanks, Ed. 14 MS. CLARKE: Perfect. 15 MR. SCHROEDER: Thanks, Michelle. 16 MS. CLARKE: Absolutely. It looks like everybody 17 has it open. 18 So what I'm going to take you through again is just 19 the campaign that's out there right now, and then what 20 we'll be running with the media that we're about to share 21 with you for next fiscal year. 22 So these are some of the print ads out there. You 23 see it captures the vibrancy, the fun, the excitement of 24 your area. So we're highlighting fishing, and beaches, 25 and the -- these are some of our leisure ads. The next Destin Reporting & Technology Group (850) 837-5078 scheduling@destinreporting.com Packet Pg. 18  1.a 13 1 highlights promote shopping, and the activities there are Minutes Acceptance: Minutes of May 29, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale 2 to see and do. 3 The next slide takes you -- this is some of our 4 group and meeting ads specifically. So the one on the 5 left is actually a group -- a group ad and then the one 6 on the right is directed at motor coach. And then if you 7 flip, that's another -- another meeting ad is, you know, 8 "Emerald Coasting is a paradise for planners", and then 9 the one on the right is one of our wedding ads. "Emerald 10 Coasting is sugar-white weddings". 11 And then this is just a sample of some of the 12 online banners that kind of mimic the print ads I just 13 took you through that are out there online right now. 14 And then I'm going to play radio spot for you. You heard 15 one of the spring ones last meeting, and this is the 16 summer one. 17 (A segment of a radio ad was played as follows: 18 "Pirate ships and dolphin cruises; marine shows; 19 zipline adventures; fresh sea food at fun family 20 restaurants. There is so much to do on Florida's Emerald 21 Coast this summer. Plus, one big reason to do nothing on 22 24 miles of sugar white sand beaches. Destin, Fort 23 Walton Beach, Okaloosa Island; the heart of Florida's 24 Emerald Coast. Get a little sand in your soul this 25 summer. Start planning at emeraldcoastfl.com." Destin Reporting & Technology Group (850) 837-5078 scheduling@destinreporting.com Packet Pg. 19  1.a 14 1 MS. CLARKE: So this radio ad is out there. It is Minutes Acceptance: Minutes of May 29, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale 2 on our XM -- XM radio, and as Thom had mentioned a few 3 times ago that he had -- he had heard it. But it is 4 still out there, and will be running through this year. 5 And then you'll see in our plan for next year, we want to 6 continue to do that. 7 Now, our social. Our social is -- has a great 8 presence out there. We're excited to announce that we 9 hit over 3,000 Twitter followers, and then we also just 10 hit 300 Instagram followers. And as you recall, we just 11 launched Instagram, so it's a great number to already 12 reach. And we're seeing a lot of trends with our 13 #Emerald Coasting, and thank you to all of you who, in 14 your businesses, have been using it as well. 15 Then this just kind of takes you through and shows 16 you what our Facebook page is looking like right now. 17 You can see we've over -- actually, this is an older 18 screenshot because we have over 453,000 followers right 19 now, so we -- we continue to increase that and engage 20 with our consumers daily. 21 And then, exciting what we have to share with you, 22 is the new television spot. You have not seen this yet. 23 It is to go live this week. This was shot two weeks ago 24 -- well, excuse me, about three weeks ago here. And this 25 is the first of two spots. We only have the first spot Destin Reporting & Technology Group (850) 837-5078 scheduling@destinreporting.com Packet Pg. 20  1.a 15 1 ready; it's focused on families. The second spot we will Minutes Acceptance: Minutes of May 29, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale 2 show you guys at the next TDC meeting focuses on couples 3 and a little more about the shorter season. 4 But with that we will -- we will play the new 5 family spot for you. 6 (A segment of a television ad was played as 7 follows: 8 "Hey, America! Let's go Emerald Coasting. Destin, 9 Fort Walton Beach, Okaloosa Island. The heart and soul 10 of Emerald Coast. Come get a little sand in your soul." 11 MS. CLARKE: So this is actually up on our YouTube 12 site, if you wanted to look at it again. And then you 13 also will actually receive it again today. There's an 14 Emerald Coast post that goes out after this meeting, so 15 that will be the first headline that you can click 16 through, watch it as many times as you like. 17 We'd encourage you guys to push it out through your 18 own social channels as well. You can hopefully see that 19 it mimics the whole campaign that we're going with in 20 terms of highlighting all of the great assets, not only 21 the beach, but all the activities and things there are to 22 see and do outside of the beach, too. 23 So we really wanted to highlight that, really 24 emphasize that #Emerald Coast thing, and we hope you guys 25 -- we hope you like it as much as we do. Destin Reporting & Technology Group (850) 837-5078 scheduling@destinreporting.com Packet Pg. 21  1.a 16 1 Now, the next spot that I'm going to show you is Minutes Acceptance: Minutes of May 29, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale 2 actually for Destin Fishing Rodeo. We have partnered 3 with them, and their spot is running nationally as well. 4 And this is just a look at what -- what's out there right 5 now. 6 (A portion of a video was played as follows: 7 "It's tradition since 1948. The Destin Fishing 8 Rodeo attracts thousands of anglers and spectators every 9 October to its 31-day tournament. Located on the harbor 10 behind AJ's Seafood and Oyster Bar in Destin, Florida, 11 participants in the adults, seniors, ladies, and junior 12 divisions can test their luck daily for prizes at the 13 official weigh-in station. 14 "Everyone is welcome at the rodeo, and tournament 15 entry is free to all anglers fishing on registered 16 vessels. You can hop on a party boat, charter a boat, 17 fish from shore, or register your own personal vessel. 18 Free fishing poles and certificates awarded to all junior 19 anglers. 20 "Tens of thousands of visitors travel to Destin 21 each year from all over the United States and beyond to 22 try to reel in the big one in our world famous rodeo. 23 Even if you don't fish, Destin's beautiful beaches, 24 world-class accommodations, great food, shopping and 25 souvenirs are sure to make your visit an unforgettable Destin Reporting & Technology Group (850) 837-5078 scheduling@destinreporting.com Packet Pg. 22  1.a 17 1 experience. Minutes Acceptance: Minutes of May 29, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale 2 "Come visit us this October, and see why they call 3 Destin the World's Luckiest Fishing Village." 4 MS. CLARKE: So again, this is out there right now 5 as well on national television. So this spot, along with 6 our spot, is furthering your message. You're really 7 getting a great national reach right now. 8 So that's a little bit of the creative that's going 9 to be running. That is actually out there now, but then 10 also we are recommending to run it for next year as well. 11 So I'll take you through now -- now kind of switching 12 gears a little bit we're going to talk about all of the 13 media strategy and planning that we've done for next 14 fiscal year, so starting October 1. 15 So just to take you through the highlight of this; 16 the objectives, what are we trying to achieve. So we are 17 really ultimately trying to drive leisure group and 18 meeting visitation here. Drive heads in beds. And 19 maintain topic line awareness, especially during our peak 20 seasons. And then of course we want to leverage our -- 21 our new rant, "Let's Go Emerald Coasting". 22 The ways in which we're going to do that, we're 23 going to communicate year-round messaging. So hopefully 24 you read through some of that. You can see that we have 25 a great robust media schedule that will take us Destin Reporting & Technology Group (850) 837-5078 scheduling@destinreporting.com Packet Pg. 23  1.a 18 1 throughout the whole year. We want to utilize research. Minutes Acceptance: Minutes of May 29, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale 2 We're working right now with the Hot Center. At the next 3 TDC meeting in June we're supposed to get our first 4 report, so we will definitely be sharing that with you 5 all. But continue to get that research, and make sure 6 that we're getting our eye on -- on what our investment 7 is. 8 And then you continue to utilize festivals and 9 events. Make sure to drive people here, and it helps 10 repeat visitation as well. And then continue to embrace 11 social media. Keep growing that audience and engaging 12 with those consumers. So our target audience profile -- 13 this is actually the same audience profile that we're 14 targeting right now. 15 So we're targeting ages 25 to 64, skews a little 16 bit women, knowing that they are primarily the -- the 17 decision makers and the vacation planners in the 18 household, in terms of vacation. And then the household 19 income is 75,000 plus. So in the mindset, of course, is 20 that interested in beach, fishing, shopping, restaurants, 21 everything that your destination has to offer. 22 And then seasonality. I won't take you line by 23 line through this, but this is actually great feedback 24 that we received. It's slightly tweaked. It's feedback 25 that we received by many of you, as well as many of your Destin Reporting & Technology Group (850) 837-5078 scheduling@destinreporting.com Packet Pg. 24  1.a 19 1 partners. So this seasonality just kind of helps show Minutes Acceptance: Minutes of May 29, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale 2 the booking window, when the actual impact period is, and 3 then who we're trying to reach. 4 So you can see that we actually have campaigns that 5 target spring, summer, snowbirds, fall, and then 6 Christmas 2015. 7 These are some of our media markets. You can see 8 that the majority are within the 13-hour drive radius. I 9 will mention that there are two that are not on this map 10 that we did include later on, and that is Memphis and 11 Tampa. So in addition to everything you see here, those 12 were two that are added as well from feedback that we 13 received. 14 MS. JOYCE: Michelle, I'm sorry. 15 MS. CLARKE: Yeah. 16 MS. JOYCE: I have a question going back to that. 17 MS. CLARKE: Yes? 18 MS. JOYCE: So the objective was driving leisure 19 group and meetings -- 20 MS. CLARKE: Uh-huh. 21 MS. JOYCE: -- during these off seasons. Where are 22 you -- in the seasonality, where are you fitting in the 23 groups and meetings? 24 MS. CLARKE: Groups and meetings -- that's a great 25 question. It's -- I should have pointed out that that is Destin Reporting & Technology Group (850) 837-5078 scheduling@destinreporting.com Packet Pg. 25  1.a 20 1 actually leisure seasonality that we're talking about Minutes Acceptance: Minutes of May 29, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale 2 right there. And -- and it would fall over to the -- to 3 the group niche audiences that makes sense for that. 4 But in terms of groups and meetings, we actually do 5 have an annual plan for them. It's actually in the very 6 back of your printed copy. We weren't going to go line 7 by line through that, but we can definitely hit the 8 highlights, take you through that. 9 And we actually work with sharing in terms of, you 10 know, when is the -- when -- when do most weddings come 11 here, you know, when are meeting planners. Those type of 12 things do fall into consideration when we're planning. 13 And then we're also trying to reach a few newer 14 emerging markets this year. So you can see Chicago, 15 D.C., New York, Boston, and then Orlando as well. And 16 Orlando specifically was one that we were going to 17 partner with Visit Florida on, and try to get some of 18 that international travel in there to extend their stay 19 and come here. 20 And this is some of our marketing initiatives, just 21 to -- taking you through the highlight of what we're 22 trying to do. We, again, as mentioned earlier, want to 23 continue to conduct into more research to measure our 24 ROI. We want to enhance the groups and meetings section 25 of the website. So if you've been to emeraldcoasting.com Destin Reporting & Technology Group (850) 837-5078 scheduling@destinreporting.com Packet Pg. 26  1.a 21 1 you see all the -- the new campaigns are presented there, Minutes Acceptance: Minutes of May 29, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale 2 and also on the weddings site. So we want to -- we want 3 to have that run over into the groups and the meeting 4 sites as well. 5 We want to continue to create social media 6 awareness. That's a huge platform for us, and we want to 7 continue to prioritize that, and then develop media 8 strategy and methoding -- messaging that drives 9 visitation. So making sure to reach our audience and 10 speak to them, and understanding what motivates them to 11 come during certain times throughout the year. 12 So with that, Sonya Landry, our senior media 13 planner, our media chick, as she calls herself, is going 14 to come up and take you through media strategy. 15 MS. LANDRY: Good afternoon. I'd like to thank 16 everyone for your input. You guys and just all of the 17 partners, too. Because there was a lot of important 18 planning parameters that were provided to us, and then 19 there was feedback along the way. And I just think that 20 together we have a very informed plan, and a very diverse 21 plan. 22 So first up, just going through media strategies. 23 This year there will be an increased importance on 24 digital platform, online opportunities. Ultimately what 25 we're trying to do in as many ways as possible through Destin Reporting & Technology Group (850) 837-5078 scheduling@destinreporting.com Packet Pg. 27  1.a 22 1 digital and traditional media is have people be one click Minutes Acceptance: Minutes of May 29, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale 2 away. One click away from Emerald site information, 3 Emerald site -- Emerald Coast site booking. 4 We have a branding campaign, but what we're doing 5 is we're ramping up the tactical and promotional focus. 6 And really what that means is as many ways that we can 7 combine our traditional and online advertising so that we 8 have contests, we have sweepstakes, you know, that 9 generates databases. It also generates additional 10 awareness outside of what you purchased. And again, it's 11 another way to keep us focused with online opportunities. 12 Similar, with online and digital, because that 13 clearly is one click away, traditional media. When I buy 14 radio, when I buy print, we want to look for packages 15 that are cross-media. Our integrated media 16 opportunities. 17 So in addition to what we bought traditionally, 18 they would provide a digital presence. And many of these 19 partners also will provide lead generation guarantees, 20 giving you a lead that you could then remarket back to. 21 Also important on the business side of the house is 22 an increased priority in terms of lead generation 23 partners for meetings and conventions, and groups. 24 Basically working with companies that can provide for you 25 a warm lead that you guys -- a warm, qualified lead. Let Destin Reporting & Technology Group (850) 837-5078 scheduling@destinreporting.com Packet Pg. 28  1.a 23 1 me stress that -- so that it's in the increased priority Minutes Acceptance: Minutes of May 29, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale 2 for closed rates for your teams. 3 There are a diverse group of marketing segments 4 that we've talked about reaching, and you'll see those 5 throughout the plan. Florida and beach-centric 6 publications, family-oriented opportunities. In addition 7 to your top markets that you saw on the map, we know that 8 Atlanta is extremely important to you guys, so we are 9 recommending some heavyups there. 10 The top U.S. markets, those were the emerging 11 markets that Michelle referred to. And all of the 12 national media, you would be reaching those markets 13 clearly, but then there's some other opportunities where 14 we're reaching the Chicagos, the Bostons, the New Yorks, 15 some -- some Florida emphasis as well. 16 In the coop and groups plans, there are some niche 17 segments for weddings, military and sports. And then in 18 leisure and in coop there's Canadian market, 19 international market -- a lot of that being Snowbird -- 20 and then there's also the recreational fishing 21 enthusiasts that's part of the plan. 22 MS. CLARKE: And then just to highlight on the 23 messaging side of it. We're going to continue to 24 differentiate ourselves using our Emerald Coasting brand. 25 But one thing, actually, that Rachel brought up in one of Destin Reporting & Technology Group (850) 837-5078 scheduling@destinreporting.com Packet Pg. 29  1.a 24 1 the Igwater meetings, was how much are we actually Minutes Acceptance: Minutes of May 29, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale 2 reaching our niche audiences. 3 And so this line was added that we're dedicating 4 20% of our total media budget to target niche. So if you 5 just take that off the total, that's -- so a lot of 6 leisure media, as well as our niche media, will reach 7 groups, and that helps drive business, as you all know, 8 during your slower seasons. 9 MS. LANDRY: So now looking at things in summary. 10 First up being your campaign waiting. These are your 11 booking windows. 12 As your sole booking window, fall is leading at 13 35%; however, you then have spring and summer at 30% and 14 20%. Those are overlapping seasons for the most part. 15 So those represent 50% of the total booking window. 16 Christmas is at 5%, and Snowbirds at 10%. 17 Another way of summarizing the plan is to look at 18 it based on media-spent allocations. In previewing this 19 information, you've probably seen that there are two 20 budget summaries. This represents the baseline plan. 21 And leading tactic is online, digital platforms, at 40%, 22 trends at 25, television at 24, and radio at 11. 23 In the incremental plan, because, again, trying to 24 keep that -- that priority of being one-click away, what 25 we've done is made a recommendation to invest 100% in Destin Reporting & Technology Group (850) 837-5078 scheduling@destinreporting.com Packet Pg. 30  1.a 25 1 digital platforms that would bring this ratio of online Minutes Acceptance: Minutes of May 29, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale 2 to 55%. 3 Looking at everything summarized by tactics by 4 campaign, the fall/winter, spring/summer, Christmas and 5 Snowbird seasons, every booking window has print. That's 6 what the first line is. Fall/winter, spring/summer will 7 have television, meaning your amped-up television, the 8 national cable. And when you combine those two booking 9 windows, that's actually 85% of the window of booking 10 opportunity. 11 Fall/winter, spring/summer, and Christmas will have 12 radio; that's a combination of terrestrial radio, your 13 spot market, you know, radio stations, and then also the 14 satellite radio. And then every single campaign will 15 have digital and online components, including mobile, 16 meaning your cell phones and your desktop. 17 And you'll see when you actually kind of read 18 through the details of individual media sheets that are 19 in your booklet, and in the summary tables, that many of 20 these online opportunities are year-round, both for 21 leisure, and for groups, and for meetings. So we're 22 trying to have a continuous, ongoing presence. 23 So next up, looking at some media highlights of the 24 leisure plan, by having a higher mix of these multimedia 25 opportunities, where it's a combination of print and Destin Reporting & Technology Group (850) 837-5078 scheduling@destinreporting.com Packet Pg. 31  1.a 26 1 online, radio and online, with our traditional media, Minutes Acceptance: Minutes of May 29, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale 2 we're actually having some guarantees delivered to us. 3 And that's in the form of 16,000 minimum leads. You 4 know, a lead you can send an e-blast to; you can mail out 5 a collateral brochure. 6 We are guaranteed 32 million online banner 7 impressions, and 10,000 clicks to the website. This is 8 just a high-level summary of things that were negotiated 9 with roughly 18 media partners. 10 MS. JOYCE: So where would these -- where would 11 these leads go to? 12 MS. LANDRY: I -- I'll let you answer. 13 MS. CLARKE: Sure. No, the leads -- we work with 14 leads to go to the staff, and then where appropriate, 15 they would reach out to partners to facilitate any of 16 those needs. 17 But one of the ways in which we're fulfilling the 18 leads, too, on the leisure side, is that we're going to 19 start a quarterly e-newsletter, so that will go out -- 20 we're going to use these leads, all the e-mail addresses 21 we get to continue to remarket to them. 22 MS. LANDRY: And I have to add, too, these lead 23 lists are very information-dense. It's really hard to 24 get an e-mail address with any type of database, and this 25 has e-mail. It has e-mail, it has a contact name, and it Destin Reporting & Technology Group (850) 837-5078 scheduling@destinreporting.com Packet Pg. 32  1.a 27 1 also has an address. Minutes Acceptance: Minutes of May 29, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale 2 So, the first bullet point was specific to 3 traditional media. The second is relative to digital, so 4 the online portion of the plan. You know, your online 5 advertising is really a direct link to the Emerald Coast 6 site -- or back to the Emerald Coast site, I should say. 7 It's generating awareness and it's -- it's giving 8 impression volume. There's hundreds of thousands, 9 millions of people, that are being exposed to that 10 messaging. 11 Specifically with the baseline plan, there would be 12 roughly 131,000 visits to the plan -- or to your site, I 13 should say. Baseline plus incremental would grow that to 14 almost 400,000; 393. So that's clicks to the site, and 15 then also impressions through seeing banner advertising. 16 As you know, there's so many different ways that 17 people can access your website; advertising is one of 18 them. One way is called organic. You know, I just 19 decided to do a search for Fort Walton. Or maybe through 20 our association with Coastal Living, someone clicks and 21 goes back to your site. That's called referral traffic. 22 So the next bullet point is about all ways that 23 traffic goes to your actual site. These plans will 24 deliver anywhere from 343,000 website visits with the 25 base plan to a million website visits to the base plan. Destin Reporting & Technology Group (850) 837-5078 scheduling@destinreporting.com Packet Pg. 33  1.a 28 1 That's in addition to the next bullet point where we're Minutes Acceptance: Minutes of May 29, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale 2 generating 61 million online banner impressions 3 digitally. And then when you combine the 32 million that 4 I addressed at the top with traditional media and 5 combination with digital, that's how we arrived at 93 6 million plus. 7 So all in all, it really depends on which plan you 8 would decide to opt into. 9 Reaching top U.S. markets, that's through a lot of 10 the national opportunities. Something that you guys 11 asked for, and I'm happy to say has been brought back to 12 the plan, is promotional radio. With your roughly 13 $100,000 investment, you would be getting back over 3 14 times that in media. And that would be in a combination 15 of brand and media spots; there are going be remotes. 16 There are 14 top feeder markets that have bought 17 into this program; this has been pre-negotiated, and so 18 each one of those will be doing remotes; there will be DJ 19 chatter; there is social media; there is online media; 20 there's contesting; there's -- many of them are giving 21 you the opportunity to have video exposure on their 22 websites. 23 So there is a list in your packet, but it comprises 24 all of your top Alabama markets, all of your top 25 Tennessee markets, some Louisiana markets, and a handful Destin Reporting & Technology Group (850) 837-5078 scheduling@destinreporting.com Packet Pg. 34  1.a 29 1 of others. Minutes Acceptance: Minutes of May 29, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale 2 An increased commitment to Visit Florida 3 opportunities. This year, minimally, $270,000 4 investment, and also have a slush fund set aside for 5 additional investments. So, all in all, you know, the 6 traditional side, your prints and radio, in combination 7 with online advertising is bringing a minimum of 205 8 million impressions. 9 Next what we're going to look at are a couple of 10 slides of what I'm just kind of calling your major media 11 outlets; it's certainly not all. That's, you know, in 12 the details. But the first two -- know you guys are very 13 familiar with Southern Living and Coastal Living. These 14 are two of the partners where we, in addition to our 15 print, have some added value in terms of editorial or 16 online. Clearly it's for Southern and Coastal 17 enthusiasts. 18 Specific to national cable, the recommendation is a 19 combination of The Weather Channel and Cooking Channel. 20 Of course, The Weather Channel makes perfect sense, and 21 then the Cooking Channel is a very upscale network. So 22 those two, we have two networks deep. 23 PBS. You guys may be aware of the fact that there 24 are two ongoing PBS purchases; they're half-hour 25 programs, and PBS clearly is a way to reach the upscale Destin Reporting & Technology Group (850) 837-5078 scheduling@destinreporting.com Packet Pg. 35  1.a 30 1 market. But this is also one of the primary tactics in Minutes Acceptance: Minutes of May 29, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale 2 reaching your New Yorks, your Bostons, your Chicagos, you 3 know, some of the top markets. 4 There are two differential types of programs that 5 have been bought into. One is to promote family travel, 6 and the other is for group getaways. In addition to this 7 airing, you guys actually own the half-hour video rights, 8 and so that can be housed on your website for reference 9 for anyone. But I think that's a real standout 10 opportunity. 11 Also for the upscale audience is satellite radio. 12 You heard some of the spots that we were talking about, 13 the SiriusXM. That actually would be multiple weeks 14 throughout the course of the plan. And then that -- also 15 being recommended in the plan is Beach TV. You may also 16 know it as Destination TV. That is in six different 17 regions on the plan, and your primary market of Atlanta 18 and New Orleans. 19 The reason I cite those is because, in addition to 20 this being in-room, hotel room vision opportunities in 21 those two markets, I, as a general consumer, can turn on 22 my tube if I'm sitting in Atlanta, and actually view this 23 television station. So you're reaching an entire market. 24 So it's a combination of Atlanta, New Orleans, and six 25 different beach communities throughout the country. Destin Reporting & Technology Group (850) 837-5078 scheduling@destinreporting.com Packet Pg. 36  1.a 31 1 Bill Dance, I know you guys are familiar with that. Minutes Acceptance: Minutes of May 29, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale 2 We recommend that we renew that partnership. It is a 3 year-long program that is a combination of endorsements. 4 He actually endorses the destination. You can use them 5 in your advertising. It is program segments and also 6 social media. 7 And that airs currently on three national cable 8 network channels: Destination America, NBC Sports, and 9 Outdoor Channel. But he's in negotiation to expand to a 10 fourth channel. I believe it will be a national; that 11 hasn't been announced just yet. 12 Some of the -- what I think are the top standouts 13 for the cross-media opportunities where it's a 14 combination of print and guaranteed clicks to the 15 website, online impressions, that sort of thing, is 16 Better Homes and Gardens, Every Day with Rachel Ray, 17 more, and then Pollinson Media Group, a couple of 18 opportunities. There is an out-of-state marketing 19 component, an instate component, and then America's Best 20 Vacations. 21 Southeast Tourism Society, it, too, is multimedia. 22 And this opportunity is out there 12 months all year 23 round for you guys. Some primary digital partners -- 24 certainly not all -- but these are some of your top 25 performing ones historically. This year in your plans in Destin Reporting & Technology Group (850) 837-5078 scheduling@destinreporting.com Packet Pg. 37  1.a 32 1 terms of the volume of impressions or awareness that has Minutes Acceptance: Minutes of May 29, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale 2 been generated, but then also in relation to clicks and 3 engagement. Yahoo, Google and Trip Advisor. 4 We're also going to be working with some other 5 networks that will give you exposure to local sites, 6 travel sites, and then some contextual opportunities to 7 help us with that military, and sports, and Snowbird 8 niche. 9 Atlanta, very important market. And here are some 10 long-term opportunities. One being sports, Atlanta 11 Braves. I'm currently in negotiations for a radio packet 12 -- package, and what's great about this airing just not 13 only in Atlanta, in your packet is a map where you can 14 see the far-reaching coverage and fan base of the Atlanta 15 Braves. 16 What I think is awesome about this opportunity is 17 that it's a very long season, meaning it will give you 18 coverage for many of your booking windows. It's March 19 through October. 20 Also in Atlanta is a program called Atlanta Eats. 21 It's exactly what you would think it would be. You know, 22 it's about eating in the city. And of course, you know, 23 people who are connoisseurs of food are travelers. This 24 particular program has both a television component and a 25 radio component. Destin Reporting & Technology Group (850) 837-5078 scheduling@destinreporting.com Packet Pg. 38  1.a 33 1 And then additionally for Atlanta, because of its Minutes Acceptance: Minutes of May 29, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale 2 importance, a heavy-up in Atlanta magazine. And then to 3 help reach the important markets of Houston and Dallas, 4 Texas Monthly. Texas -- you know, the Houston and Dallas 5 markets are just very costly markets, as you know. Which 6 makes it somewhat cost prohibitive to go in there with 7 radio, and some of the other opportunities that we've 8 been talking about. 9 In the groups plan, and also in the coop plan is 10 the wedding segment Southern Weddings. Exactly what it 11 would sound like. But an important thing to note here is 12 that they have recently partnered with Southern Living. 13 So it has increased their circulation base. 14 The preeminent The Knot. I mean, that is the 15 bride's go-to. And from what I understand, it's actually 16 the performer for you guys in terms of an advertising 17 vehicle, too. There's a digital presence, and a print 18 presence here. And then Southern Bride. Again, these 19 aren't all of the bridal options, but I think some of 20 what I think are the highlights. Whoops, excuse me. 21 In your coop and group plans, there are, again, 22 niche audiences. First up we see is reunions and D.C. 23 family life. That is for the military market. And then 24 obviously sports. I don't know if you can make out the 25 name of that, but that's sports destination management. Destin Reporting & Technology Group (850) 837-5078 scheduling@destinreporting.com Packet Pg. 39  1.a 34 1 So it's a combination of print and online. Minutes Acceptance: Minutes of May 29, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale 2 And then there's some other partners, too, that 3 would comprise the -- the total sports industry in terms 4 of the leading media outlets. Canadians for Snowbird 5 seasons. I know that's important to you, both on the 6 leisure side, the coop side, and on group side. 7 And then last group of logos are motor coach. But 8 partnering with Canadian Motor Coach Association, 9 American Bus Association, Florida and Alabama Motor Coach 10 Associations. 11 MR. GUIDRY: Coming back to Atlanta Braves thing. 12 MS. LANDRY: Uh-huh. 13 MR. GUIDRY: Was there any consideration given to 14 SEC football? I mean, it just occurs to me the SEC 15 really covers our drive market. 16 MS. LANDRY: It does very well. You're right. 17 MR. GUIDRY: You know, and that radio is really 18 well covered, and -- 19 MS. LANDRY: I -- 20 MR. GUIDRY: -- I just wondered if there was any 21 opportunity -- 22 MS. LANDRY: There is. And, you know, I'd be more 23 than happy to show you comparison why this was chosen -- 24 MR. GUIDRY: No -- 25 MS. LANDRY: -- what -- Destin Reporting & Technology Group (850) 837-5078 scheduling@destinreporting.com Packet Pg. 40  1.a 35 1 MR. GUIDRY: No, no. I mean, I trust you -- Minutes Acceptance: Minutes of May 29, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale 2 MS. LANDRY: And it -- 3 MR. GUIDRY: -- just throw it out. I trust you and 4 everything. 5 MS. LANDRY: No, but the coverage, this was a more 6 efficient buy. 7 MR. GUIDRY: Okay. 8 MS. LANDRY: It was a much more affordable 9 opportunity, and having the have ability to have a 10 long-range coverage out there than it would be in SEC. 11 SEC is great. You know, NFL would be great. But at the 12 end of the day, you know, what we chose was -- 13 MR. GUIDRY: Yeah, I -- I look at the SEC as being 14 the fall when we really need the business. 15 MS. LANDRY: I see what you're saying. 16 MR. GUIDRY: You -- you know, the football season 17 is, what, September to December. 18 MS. LANDRY: Right. 19 MR. GUIDRY: Whereas Atlanta is a really long one, 20 from March to October. 21 MS. LANDRY: Right. 22 MR. GUIDRY: We really need that business for that 23 fall. 24 MS. LANDRY: So that's an excellent point. I 25 mean -- Destin Reporting & Technology Group (850) 837-5078 scheduling@destinreporting.com Packet Pg. 41  1.a 36 1 MR. GUIDRY: Just throw it out. Minutes Acceptance: Minutes of May 29, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale 2 MS. LANDRY: My broadcast buyer and I will go back 3 to the drawing board -- 4 MR. GUIDRY: Not a problem. 5 MS. LANDRY: -- and see what we can't needle. You 6 know, see if we can't come up with something more 7 affordable on SEC side and try to get back with you on 8 that. 9 MR. GUIDRY: Okay. 10 MS. LANDRY: And then last of the logo portion of 11 our meeting, important to the meetings, conventions, and 12 groups side is religious travel, you know, faith-based 13 travel parties, partnering with the Christian Meetings 14 Association, going on faith trips, which is a leading 15 publication for faith-based travel planners, religious 16 travel planning guide. 17 And then for the corporate association, and 18 regional conferences, partners like small market 19 meetings, plan your meetings, call in some media events. 20 In fact, many of these have this lead generation program, 21 part of it in addition to media purchases. They will 22 also be working with us to broker leads. 23 And then specifically for the association 24 executives, this is not a listing of everyone that's in 25 the plan, but some standouts: Georgia, Alabama, and Destin Reporting & Technology Group (850) 837-5078 scheduling@destinreporting.com Packet Pg. 42  1.a 37 1 Florida. Minutes Acceptance: Minutes of May 29, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale 2 Next up are several slides. I call them the tally 3 slides, basically where it takes by campaign. So first 4 up being the leader transient campaign, then would be 5 coops, and meetings, and conventions, and groups. 6 Basically the -- outlining who the vendor is, what the 7 opportunity is, how many gross impressions are being 8 purchased, outline what campaign -- Charlotte thought 9 that was a great idea to add to that to this year's tally 10 -- so that at a -- at a quick glance you could see what 11 it was covering. 12 I think you have a question. 13 CHAIRMAN PETERSON: Before we get into this. Is 14 the 30-minute PBS spot and the -- the hotels, the New 15 Orleans and Atlanta, and the beach location hotels, where 16 can we see that at? Those ads, or those -- 17 MS. LANDRY: It may be difficult -- PBS would be 18 dependent upon which market, and which station picks it 19 up so I'll -- 20 CHAIRMAN PETERSON: Okay. How can we see it? 21 Because -- 22 MS. CLARKE: We can share it with you guys. 23 CHAIRMAN PETERSON: -- we want to see it. 24 MS. CLARKE: We have the PBS, and we also have -- 25 Kendra actually was going to introduce the Beach TV. And Destin Reporting & Technology Group (850) 837-5078 scheduling@destinreporting.com Packet Pg. 43  1.a 38 1 we can share that with y'all. Minutes Acceptance: Minutes of May 29, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale 2 CHAIRMAN PETERSON: Right. I mean, if we're paying 3 for it we'd like to see it. 4 MR. LANDRY: Yeah, they're great -- they're great 5 programs. So if you can't see it as consumer, yes, 6 Kendra can share it. 7 MS. MOORE-NIXON: Well, I was going to interject. 8 The one PBS show that was already filmed -- the other 9 one's not been filmed yet -- the one that was already 10 filmed, it's -- I keep hearing it's going to be released 11 in a couple weeks. 12 And so I just got an e-mail late yesterday that 13 she's sending me a USB stick, and it will get released on 14 the website, number one. We can show, and it will then 15 go on social media. And on their website there will be a 16 clip. And then there will also be a broadcast schedule 17 of what stations around the country it will be on. 18 So as soon as I have that information -- I just 19 have been waiting from PBS themselves to hear. So as 20 soon as I have that information I can push that out to 21 you all. And we include that in the partner 22 e-newsletters, things like. We can that get that. 23 CHAIRMAN PETERSON: And -- and then the one that's 24 in the hotels now. 25 MS. MOORE-NIXON: The -- the Beach TV, yes, that Destin Reporting & Technology Group (850) 837-5078 scheduling@destinreporting.com Packet Pg. 44  1.a 39 1 already was running. I can e-mail you a link. It's not Minutes Acceptance: Minutes of May 29, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale 2 pretty in that it's a -- it's a rough-cut link of what 3 they were showing on TV, and it literally plays one right 4 after the other. 5 So it will go from New Orleans, to Atlanta, to the 6 Carolinas, to the one that showed, here which went from 7 Panama City to Pensacola, I believe. And then there's 8 also one that showed in the Keys. 9 So it literally, boom, boom, boom, goes through 10 each one of those videos. And it already ran, and then 11 we will be shooting additional ones. 12 CHAIRMAN PETERSON: You know, I think we probably 13 all would like to have it sent to us where we can click 14 on the URL and see what we're paying for. 15 MS. MOORE-NIXON: Yes. The only -- I would say 16 it's a little bit frustrating. Beach TV does not put 17 their episodes on YouTube, so I've asked numerous times 18 to get some type of a link to be able to share with 19 people, and there's not really a link. So they had to 20 send me a link to their website, and then you have to 21 multiple-click. 22 So I'll try to cut down the clicks, and send you 23 guys the easiest, most accessible version of that. 24 CHAIRMAN PETERSON: Thank you. 25 MS. MOORE-NIXON: So, just like I said, bear in Destin Reporting & Technology Group (850) 837-5078 scheduling@destinreporting.com Packet Pg. 45  1.a 40 1 mind it's the -- it's the rough-cut portion of what they Minutes Acceptance: Minutes of May 29, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale 2 showed on TV. 3 CHAIRMAN PETERSON: Just -- I think for us to see 4 how they -- our -- we're being portrayed is a major part 5 of it, you know. 6 MS. LANDRY: Right. 7 MS. MOORE-NIXON: Yes. And the one on the Beach TV 8 that ran, that was springtime, and it highlighted spring 9 -- spring travel, and events, and what all's going on in 10 the Emerald Coast. And there was footage showing some 11 different festivals, plus the beach, plus things like 12 that. And then also there was a narrator who spoke 13 throughout it. 14 CHAIRMAN PETERSON: Okay. Did you have -- 15 MR. DIXON: Yeah, I just -- I got a comment, and I 16 don't know, really if it's a question or comment, to be 17 honest with you. 18 I noticed in the -- the XM radio advertisement that 19 we talk about pirate boats, and ziplines, and -- and we 20 talk about -- or I look at the -- the actual -- the video 21 clip. And I got to tell you, the second video clip I 22 saw, it looked a little bit more like Panama City Beach 23 than -- than what we're trying to do. 24 MS. CLARKE: The fishing one? 25 MR. DIXON: But -- Destin Reporting & Technology Group (850) 837-5078 scheduling@destinreporting.com Packet Pg. 46  1.a 41 1 MS. CLARKE: Or the -- Minutes Acceptance: Minutes of May 29, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale 2 MR. DIXON: The -- the -- I think we actually 3 looked at two of them. 4 MS. CLARKE: The family one? 5 MR. DIXON: Yeah. But we're showing ziplines 6 again, and, you know, I want to make sure that we're not 7 focusing in on one piece of property, that we're moving 8 this stuff around to let everybody have some exposure 9 with that -- this advertising. 10 MS. CLARKE: Uh-huh. 11 MR. DIXON: And so, you know, I -- I just really 12 want to make sure that we're fair with everything. 13 MS. CLARKE: Absolutely. The ones we did we are 14 the fam -- we being the CVB did -- are the -- is the 15 family spot. 16 The fishing rodeo -- I'm not sure which one you're 17 referring to -- the fishing rodeo, they did that one on 18 their own, so we didn't have any control over that one. 19 But the family one, yes. And you're actually going 20 to see -- the second one we don't have yet, they're 21 editing right now -- is a couple of spots that has even 22 more variety. So it shows you the other areas of your 23 destination, other activities, other things to do. 24 So we definitely understand what you're saying, and 25 we feel like we've achieved that -- I know it's probably Destin Reporting & Technology Group (850) 837-5078 scheduling@destinreporting.com Packet Pg. 47  1.a 42 1 hard, because you haven't the second spot yet -- Minutes Acceptance: Minutes of May 29, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale 2 MR. DIXON: Uh-huh. 3 MS. CLARKE: But we definitely did take that into 4 account. 5 MR. DIXON: Yeah. Well, like I said, in just 6 listening to the XM radio spot, we had pirate boats and 7 ziplines, both are on one piece of property, that's the 8 only place they are. And to be fair, I just think we 9 need to move it around. 10 MS. CLARKE: Absolutely. And there's -- to note on 11 the radio, there's four different radio spots. And they 12 each -- they're spring, summer, fall and winter, and each 13 of them highlight different things to -- 14 MR. DIXON: Okay. 15 MS. CLARKE: To do. 16 MR. DIXON: Thank you. 17 MS. CLARKE: So -- but we'll make sure that those 18 are all sent out to you, because you've only heard one of 19 them, so we'll make sure that you get all four. 20 MR. DIXON: Thank you. 21 MS. CLARKE: Sure. 22 MS. LANDRY: I was going to say thank you for the 23 interruption, because I'm going to tell you -- if you 24 guys don't want me read these tallies to you line by 25 line, so I just wanted to let you know what was there, Destin Reporting & Technology Group (850) 837-5078 scheduling@destinreporting.com Packet Pg. 48  1.a 43 1 and see are there any additional questions of what we Minutes Acceptance: Minutes of May 29, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale 2 talked about so far. Because I can go through these and 3 just hit the highlights. 4 MS. JOYCE: I have one question. 5 CHAIRMAN PETERSON: Yes, Rachel? 6 MS. JOYCE: Let's see. I have a list, just so you 7 know. 8 MS. LANDRY: Okay. 9 MS. JOYCE: Okay. To feed off of what Tuffy was 10 saying, the -- I want to make sure -- so the Destin 11 Fishing Rodeo, that was not something that Peter Mayer 12 did? 13 MS. LANDRY: No -- 14 MS. JOYCE: Saying -- 15 MS. LANDRY: -- the fishing rodeo did that. 16 MS. JOYCE: Okay. It was a great spot, so kind of 17 piggybacking off of that, it would be nice to see 18 something more specific to Fort Walton, more specific to 19 Okaloosa Island. You know, because each of those areas 20 have their own particular niche that will make up, you 21 know, the heart of the Emerald Coast. 22 Okay. That was more of a comment than a question. 23 So going back to the lead generation. I guess, Ed, 24 this might be more a question. You and I have talked 25 about it before. The additional leads that are coming Destin Reporting & Technology Group (850) 837-5078 scheduling@destinreporting.com Packet Pg. 49  1.a 44 1 in, those are going to be specifically handled -- the Minutes Acceptance: Minutes of May 29, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale 2 16,000-some leads specifically handled by the staff; is 3 that correct? 4 MR. SCHROEDER: Yes. 5 MS. JOYCE: Okay. That's a lot of leads, and we 6 don't have a lot of people. So just to know if we have a 7 plan in place to get -- to put the manpower -- especially 8 in our -- counting on us approving the upcoming budget to 9 be able to handle that kind of traffic appropriately. 10 You know, these leads will do us no good if we are 11 not able to follow up on them and get the business. 12 MR. SCHROEDER: I agree. I think we have a plan in 13 place that will take care of it. But if we don't -- if 14 it proves to be overwhelming, then we'll probably go to a 15 plan B. But our current plan is to use our sales team, 16 augmented by some of our administrative staff, and also 17 some interns if we need to, or some volunteers. 18 But primarily, the goal is for your sales team to 19 be out selling, not servicing. And once we get the 20 leads, to a large degree, that becomes servicing. So 21 what our process is, is for the sales leads to go to 22 those people -- kind of prioritize them to where those 23 that can quickly be answered by staff, boom, they're in 24 and they're out. 25 Those that require some more attention, it -- they Destin Reporting & Technology Group (850) 837-5078 scheduling@destinreporting.com Packet Pg. 50  1.a 45 1 could filter their way up to the salesperson, or to me. Minutes Acceptance: Minutes of May 29, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale 2 So, I -- I think our system's going to be okay, but I'll 3 keep you monitored on it. It may change if we get these 4 kind of numbers. 5 CHAIRMAN PETERSON: You think that maybe 6 procedurally, that it would be -- instead of the staff 7 having to divide this up, and think this would be better 8 and make the decisions, that we could send these leads to 9 all the -- the collectors and let them, you know, 10 respond -- 11 MR. SCHROEDER: Yeah. 12 CHAIRMAN PETERSON: -- however they want? 13 MR. SCHROEDER: Our intention is to share every 14 lead we can legally share. There are some comes in from 15 a certain publication or something where they have an 16 agreement that you cannot -- we -- they tell the 17 consumer, we will not be sharing an e-mail address. Go 18 ahead and give us -- you know, we'll -- we'll send 19 information to you. We'll -- we'll post office box mail 20 information. But we're not going to have that e-mail 21 list. 22 CHAIRMAN PETERSON: See, if -- if somebody -- what 23 I'm getting at is, I mean, are we getting -- is -- you 24 know, we have staff sends it to somebody, and they're 25 full for that time and so they don't respond, then we Destin Reporting & Technology Group (850) 837-5078 scheduling@destinreporting.com Packet Pg. 51  1.a 46 1 just lost -- we spent our money and we have to put a head Minutes Acceptance: Minutes of May 29, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale 2 in the bed, you know, because you have somebody else that 3 may. And I'm thinking -- 4 MR. SCHROEDER: Right. 5 CHAIRMAN PETERSON: -- if we put it out to 6 everybody -- 7 MR. SCHROEDER: Right. 8 CHAIRMAN PETERSON: -- then everybody gets a chance 9 to want them, and be nice to them, and get them here. 10 MR. SCHROEDER: Well, we should be doing that right 11 now. 12 CHAIRMAN PETERSON: Well, I hope so. 13 MR. SCHROEDER: And I believe we are. 14 CHAIRMAN PETERSON: Okay. 15 MR. SCHROEDER: So we could be doing more of it, 16 obviously. But with this campaign, the leads are 17 dramatically going up. So you should see a lot more 18 results coming. 19 MS. LANDRY: And if I can add something to that, 20 too. I mean, I know when you're talking about thousands 21 of leads, it still is a manageability potential issue, 22 but you will be coming in lots. You won't get all of 23 them at one point. 24 MS. JOYCE: No, no. Of course not. 25 MS. LANDRY: It will come -- but still, even at Destin Reporting & Technology Group (850) 837-5078 scheduling@destinreporting.com Packet Pg. 52  1.a 47 1 4,000, you know, I -- I'm sure there needs to be a system Minutes Acceptance: Minutes of May 29, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale 2 in place. So I just wanted to let you know it will come 3 timely. 4 MS. JOYCE: Okay. And then the -- the digital 5 plan, I was noticing with the digital plans that were in 6 place, this was not something that we participated in 7 this last year. The Trip Advisor sites, the Yahoo, the 8 Facebook, Google, I mean, these cost-per-visits, the 9 cost-per-clicks, are ranging anywhere from a dollar to 10 over $9 cost-per-click. 11 MS. LANDRY: Uh-huh. 12 MS. JOYCE: Which is a lot. You know, the average 13 is $4 on a cost-per-click basis. That's just a lot of 14 money. I understand with the number of impressions, but 15 was this something that we participated in at all this 16 last year? 17 MS. LANDRY: Yes. 18 MS. JOYCE: Okay. Is there any way that we can 19 see, like, a return on investment from that? 20 MS. LANDRY: I do know that there have been some 21 reports, so what we'll do is amass those, so that these 22 guys can review them, too. I -- I have -- I work with a 23 counterpart who is the senior digital planner, so that's 24 not something that I have locked and loaded on my 25 computer. Destin Reporting & Technology Group (850) 837-5078 scheduling@destinreporting.com Packet Pg. 53  1.a 48 1 MS. CLARKE: And -- Minutes Acceptance: Minutes of May 29, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale 2 MS. LANDRY: We have those. 3 MS. CLARKE: Yeah, and we've shared with the CBB, 4 but we can definitely share that with you. 5 A lot of what we presented in this plan was based 6 on what we learned from the -- from what's running right 7 now. So we can strongly say that we recommend this based 8 on previous performance, and we can definitely share 9 those with you. 10 MS. JOYCE: And with the current -- I mean, you're 11 asking this plan to whip up another $60,000 just on the 12 -- on the digital portion of this plan. So the 13 cost-per-visit, I mean, that's just -- it's just 14 extremely high. I mean, that's not something that I 15 would normally look in investing in for my business, just 16 with the expense, unless the return was significant. 17 So I think that would be something that we would -- 18 we should see, and take a look at. And if we're getting 19 our return of that amount based what we did this last 20 year. 21 MS. LANDRY: Uh-huh. 22 MS. JOYCE: And then my last question. 23 A Southern -- the Southern Weddings publication, 24 where is that distributed? Do you have, like, a list of 25 cities that that goes out to? Destin Reporting & Technology Group (850) 837-5078 scheduling@destinreporting.com Packet Pg. 54  1.a 49 1 MS. LANDRY: I think it's actually by state. Minutes Acceptance: Minutes of May 29, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale 2 MS. JOYCE: Okay. Even better. 3 MS. LANDRY: And they're -- in the larger packet, 4 which I don't know if you have that with you, there are 5 the states listed. Trying to find what page number. 6 Trying to find if I can pull mine up. Michelle's looking 7 at her printed version, and I'm trying to get my digital 8 version up. 9 Is there another question I can answer maybe in the 10 meantime? 11 MS. JOYCE: That was my last question. 12 MS. LANDRY: Okay. Any others I can answer while 13 we're looking for this? 14 MR. GOSSOM: I know you guys have done a great job 15 in terms of the media, diversifying this, different 16 geographic areas, so on so forth. My question would be: 17 If we go into a specific market, are we also diversifying 18 within that market, or are we pretty much advertise -- we 19 pretty much market to the same ethnicity here, same 20 general segment, or are we marketing to a specific thing 21 as we are in this particular market? 22 In other words, if we go in Louisville, is 23 everything in Louisville aimed at the same market? Are 24 you aimed at ethnicities in that market? 25 MS. LANDRY: Well, it -- it would be in the sense Destin Reporting & Technology Group (850) 837-5078 scheduling@destinreporting.com Packet Pg. 55  1.a 50 1 of the type -- because the specific media that would be Minutes Acceptance: Minutes of May 29, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale 2 in a market would be radio. Everything else would be -- 3 is either print or digital. 4 MR. GOSSOM: Sure. 5 MS. LANDRY: And so the digital, yes. There are 6 things in a different setting. I had mentioned that -- I 7 know I'm telling you a lot. But, yes, the digital would 8 be. And then with radio, we would be targeting, you 9 know, based on the format stations. And so what we're 10 looking at is, what are some of the top-performing 11 stations in those markets. Yeah. 12 MR. GOSSOM: Okay. 13 MS. LANDRY: So -- so ultimately mirrors the 14 make-up of the market. 15 MR. GOSSOM: Good. Thank you. That's correct. 16 MS. CLARKE: Got it. 17 MS. LANDRY: You got it? Okay, thank you. 18 MS. CLARKE: Not sure -- you said Southern Weddings 19 or Southern Bride? 20 MS. JOYCE: Southern Weddings. 21 MS. LANDRY: Okay. All right. Forgot to look at 22 this. 23 MS. CLARKE: If okay, we might come back to that 24 question because she has that answer for you. 25 MS. LANDRY: I have it, just -- Destin Reporting & Technology Group (850) 837-5078 scheduling@destinreporting.com Packet Pg. 56  1.a 51 1 MS. JOYCE: Okay. I counted on the page. It Minutes Acceptance: Minutes of May 29, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale 2 wasn't listed. 3 MS. CLARKE: Yeah, she'll find it for you. 4 MS. JOYCE: Okay. 5 MS. CLARKE: If okay we can continue to keep going 6 and we can come back to that. 7 MS. JOYCE: Absolutely. 8 MS. CLARKE: So we won't go through each of these 9 unless y'all have any specific questions. 10 MS. LANDRY: And I think what you'll notice in the 11 body of that is, you'll see when there's Visit Florida 12 opportunities, you'll see -- you can see when there's a 13 combination of print and media. I think one of the 14 standouts right now in Canadian Traveller is -- not only 15 are -- does that help reach the consumer, but there is 16 actually a travel trade portion to that as well. 17 So it just speaks to the integration. 18 MS. CLARKE: So I will flip through these, and go 19 to -- real quickly touch on measuring success. So kind 20 of to the point that Rachel identified. And we do 21 provide reporting; we do monthly analytics reporting as 22 well, in terms of the website performance. 23 We're always trying to track everything that we're 24 doing. So we understand how important that is to show 25 return on your investment. The ways in which we do that, Destin Reporting & Technology Group (850) 837-5078 scheduling@destinreporting.com Packet Pg. 57  1.a 52 1 you need visits to the website, our social media Minutes Acceptance: Minutes of May 29, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale 2 performance, we provide reporting to the CBB on this as 3 well on a monthly basis. The bed tax revenue, we look at 4 that as well, whenever we get it in to look month by 5 month. 6 The visitation of the visitor's spending, we will 7 have that with the Hot Center research. So these are all 8 ongoing performance measures that we use. And then we 9 always check everything. So, to Rachel's question 10 earlier, we actually do provide tracking on every single 11 banner ad that we put out there, so we can tell you the 12 exact performance. So we will make sure to continue to 13 share that with -- with this group as well. 14 And then we will take you through the marketing 15 plan budget. Charlie, do you want to take them through 16 it, or do you want me to take them through it? 17 CHAIRMAN PETERSON: Does any -- before we move on, 18 does any of the council members have any -- you know, 19 we're going to approve this budget, and all these line 20 items on here, and that's a lot of money for us to be 21 approving this. Does anybody have any questions? 22 Because we're jumping right over this. 23 You know, we've had it for awhile, and some of us 24 were involved in the -- the meeting on that -- on the 8th 25 of May, but I just want to make sure everybody's Destin Reporting & Technology Group (850) 837-5078 scheduling@destinreporting.com Packet Pg. 58  1.a 53 1 comfortable with what we've seen, and what they've done, Minutes Acceptance: Minutes of May 29, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale 2 and what they've presented to us. 3 All right. 4 MS. JOYCE: Oh -- 5 CHAIRMAN PETERSON: Rachel? 6 MS. JOYCE: I'm curious -- they already know, 7 they've heard -- they've heard me kind of gripe about it. 8 My -- my big, big, big concern is -- and I had 9 asked if they would reach out to some of the 10 stakeholders, based on our market segments, and Joe had 11 mentioned it before, like SEC is a great example in the 12 fall, I love the fact that the difference between this 13 year and this last -- the -- what they're presenting now 14 based on what they did this last year is they have more 15 distinct moneys and percentages split into the seasons, 16 those shorter seasons that we need more emphasis on. 17 However, I am concerned because of the makeup -- 18 the market segments that make up that business in those 19 off seasons I don't think are appropriately represented. 20 You know, the -- with the leisure market, it's going to 21 help, the groups in the conventions, you know, that's 22 what we're going to have to rely on in our off seasons; 23 less and less leisure. 24 It's different for condos and hotels. I had 25 mentioned that, too. And where I would just -- I would Destin Reporting & Technology Group (850) 837-5078 scheduling@destinreporting.com Packet Pg. 59  1.a 54 1 think that more than 20% would need to go towards those Minutes Acceptance: Minutes of May 29, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale 2 specific niches compared to all of it going to more 3 leisure. 4 But I'm -- I -- my question to y'all is what do you 5 think about that. Is that something that you're 6 interested in, or something that you think you agree 7 with, disagree with? 8 MS. CLARKE: One -- 9 CHAIRMAN PETERSON: Any comments? 10 MS. CLARKE: One comment I would like to add to 11 that in consideration is that although that's specific to 12 niche messaging, keep in mind that your niche audiences 13 are still getting your leisure ads. So it's not that -- 14 it's not that you're only getting 20% of that audience. 15 So say you're a sports group wanting to think about 16 planning an event or something. You probably would see 17 leisure ads as well. So that's one thing, too, in terms 18 of balancing and waiting, that 20% is the minimum, not 19 the maximum. 20 MS. JOYCE: No, I know. 21 MS. CLARKE: Yeah. 22 MS. JOYCE: I completely understand that. I guess 23 it's going to kind of come to an impression of that, too. 24 MS. CLARKE: Uh-huh. 25 MS. JOYCE: Because if you're scheduling that in Destin Reporting & Technology Group (850) 837-5078 scheduling@destinreporting.com Packet Pg. 60  1.a 55 1 December, you know, they're not going to think to come, Minutes Acceptance: Minutes of May 29, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale 2 you know, in October, November, December, because the -- 3 people don't think to come to the beach. They want to 4 come to the beach during the beach season. That's when 5 we get most of our leads for these groups, is during June 6 and July. 7 And so we're all having to turn them away, because 8 they -- they also don't want to pay, you know, the rate 9 for it. So we also need to kind of start pushing to give 10 them an impression, hey, this is a great place to come in 11 those off seasons. So, yes, the leisure site going to 12 push it, but, you know, are they really going to want to 13 go snorkeling in November? No. 14 So what's going to convince them to come in the off 15 season? 16 MR. DIXON: What you think? 17 MS. JOYCE: Any thoughts? I guess it's a 18 discussion, you know, not -- not just my opinion, but, 19 you know, I'm willing to hear, hey, what do you think 20 about it, you know, and ... 21 MR. GUIDRY: I agree with you. I agree with you. 22 I agree with you (indicating), that you guys have done 23 such a great job putting this whole thing together. And 24 I think it's pretty easy for Joe to sit here and say, 25 well, what about SEC football, you know, something like Destin Reporting & Technology Group (850) 837-5078 scheduling@destinreporting.com Packet Pg. 61  1.a 56 1 that. And it is -- is something that you have Minutes Acceptance: Minutes of May 29, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale 2 considered. 3 My feeling is that, okay, this -- you've -- you've 4 put this plan together, and you've laid this plan out, 5 and I'm -- I'm willing to go with it. Go with it, and 6 support it, and from what I have seen, is that you guys 7 tweak on the fly, and, you know, when you see an 8 opportunity, you grab it. 9 But from the standpoint of having a base plan, and 10 -- and I'm -- I'm willing to go support that. I think 11 the things you bring up, like who goes snorkeling in 12 November? I think that -- that's good stuff, and they're 13 sitting over there, and they're writing this stuff down 14 and whatever. And, you know, I think it will reflect 15 back. You know what I mean? That's just my feeling. My 16 two cents on it, you know. 17 MR. GOSSOM: One of the things we talked about last 18 year was putting together and integrating marketing 19 campaign. A total campaign. 20 MR. GUIDRY: Yeah. 21 MR. GOSSOM: You could maybe do some things on the 22 fly, you could maybe do as you get into it, and you cross 23 integrate all the different markets and so forth, so on. 24 There are probably maybe some things that slip through 25 the cracks, but hopefully you guys will catch it. Destin Reporting & Technology Group (850) 837-5078 scheduling@destinreporting.com Packet Pg. 62  1.a 57 1 MR. GUIDRY: That's why we have these sessions. Minutes Acceptance: Minutes of May 29, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale 2 And I think they're paying attention. 3 MS. JOYCE: Yeah, I -- I mean -- you know, it's not 4 -- I'm in no way saying they have not done an amazing 5 job. 6 MR. GUIDRY: No, I think you bring up really good 7 things -- 8 MS. JOYCE: -- we have two different meetings. 9 It's just, you know, my concern is, are we putting the 10 dollars in the areas and on those seasons. Specifically, 11 you know, is the plan going out for what we know will get 12 the business in the off seasons? It was just a question. 13 CHAIRMAN PETERSON: And I don't know how y'all's 14 numbers are looking, but our -- our fall season is 15 already looking strong -- stronger than in the past 16 pace-wise. So that -- that's been working. 17 MS. JOYCE: It's too soon for hotels. 18 CHAIRMAN PETERSON: It's been too soon. It's been 19 a tough year this year to look at our numbers. But as I 20 think that -- you know, October, you still do have 21 leisure market. You still have a fishing rodeo, you 22 still have a Seafood Festival. You still have a mullet 23 festival. 24 You know, you have things going on in October, 25 September/October. November, I can see, you know, Destin Reporting & Technology Group (850) 837-5078 scheduling@destinreporting.com Packet Pg. 63  1.a 58 1 looking for some way to bring somebody in here in Minutes Acceptance: Minutes of May 29, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale 2 November. You know, which is -- it can still be a very 3 pretty month. 4 MR. SCHROEDER: Mr. Chairman, if I could? 5 CHAIRMAN PETERSON: Yes. 6 MR. SCHROEDER: On leisure travel, our 7 advertising's going to carry all heavy water to win that 8 customer. It's going to be 85, 90, 95% because of the 9 ads they see, and we see them over, and over, and over, 10 and we get it. 11 On the group side, it's a little different. Our -- 12 our advertising is not as impactful to move a group to 13 come down here. So we don't have as much advertising 14 paid just for the group business. 15 What we do have is a very robust sales schedule. 16 And if we are successful in getting groups here, it's 17 because that meeting planner has developed a relationship 18 with our salesperson, or with Rachel and her salesperson, 19 and they're buying that person as much as they are the 20 property or the destination. They're buying that 21 salesperson. They're putting all the eggs in that basket 22 that that salesperson can make the dream happen that they 23 claim they can. 24 So seeing that, our -- our emphasis is on the 25 direct sales being out there in the Southeast, being at Destin Reporting & Technology Group (850) 837-5078 scheduling@destinreporting.com Packet Pg. 64  1.a 59 1 the shows, going on trade missions, going on sales Minutes Acceptance: Minutes of May 29, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale 2 missions, bringing those people here and developing those 3 relationships, you take those two together, I think we've 4 got a -- I think we have a strong group campaign. 5 CHAIRMAN PETERSON: See, this -- this goes back to 6 the mentality of staff directing these. You know, 7 because there's a bunch of condo people that also do 8 groups, you know, that have the facilities. You know 9 it's not just the hotels that look for groups. 10 MR. GUIDRY: Right. 11 CHAIRMAN PETERSON: You know, we have -- there's 12 restaurants onsite, a number of the hotels. It -- you 13 know, I think the -- I think it's a good plan, I think 14 everybody's covered. Can we tweak it? All our lives we 15 always will. You know, but I think, you know, good 16 points. But I think we're all in this together for the 17 county. 18 MS. JOYCE: Absolutely. 19 MR. GUIDRY: If I can just throw out one more thing 20 since we opened this up. 21 On Friday morning, last Friday morning, I was 22 sitting at 80% for the weekend, okay? And we sold out. 23 Three nights we sold out. Now, to pick up 20% of our 24 occupancy -- starting on Friday, the day of -- you know, 25 I mean, people would -- when we were talking about March Destin Reporting & Technology Group (850) 837-5078 scheduling@destinreporting.com Packet Pg. 65  1.a 60 1 earlier, what you didn't mention was we also had the Minutes Acceptance: Minutes of May 29, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale 2 worst March weather that we've ever had. It was terrible 3 here. 4 You do any fishing in March this year? 5 MS. WINDES: Not much. 6 MR. GUIDRY: And it just becomes -- that booking 7 window just gets so narrow, and narrow, and narrow. And 8 the job is to get our message out there to where it is in 9 the people's mind to where they're going to make that 10 decision at the very last minute, oh, let's go to the 11 beach; where are they going to think of? Emerald Coast. 12 You know. That is just a daunting challenge, you 13 know. It's probably going to give me gray hair before 14 this I mean ... 15 (Laughter). 16 CHAIRMAN PETERSON: Me too. 17 MR. GUIDRY: You too. 18 CHAIRMAN PETERSON: It's been very tough this year. 19 Very tough to figure. 20 MS. WINDES: Had to open that up. 21 MR. GUIDRY: I'm like that. 22 CHAIRMAN PETERSON: Let's move along. 23 MS. CLARKE: Okay. 24 CHAIRMAN PETERSON: Thank you. 25 MS. CLARKE: Thank you. We do value that feedback. Destin Reporting & Technology Group (850) 837-5078 scheduling@destinreporting.com Packet Pg. 66  1.a 61 1 And to everyone's point, this is absolutely correct. We Minutes Acceptance: Minutes of May 29, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale 2 will tweak this as we go on, we continue to look at the 3 numbers, things need to shift. This is a fluid plan. 4 But to your point, it's a base plan for now to get us 5 going. 6 CHAIRMAN PETERSON: Yeah. 7 MS. CLARKE: So this is the overall first kind of 8 budget option. The second one that we'll go through in a 9 second is an incremental spending. And with that we kind 10 of mentioned earlier still, but incremental spending in 11 terms of digital items. 12 So if you want -- do you want to take -- 13 MS. DUNWORTH: Yeah. So this is our annual 14 consolidated marketing plan. We are at this time 15 anticipating to spend about $3.3 million for promotional 16 activities. These are expenses that are classified as 17 promotional activities in the chart of accounts. 18 And so if we see in the 1.9 million there towards 19 middle, the media campaign, that is what the agency just 20 went over, the slides that you saw with all of those 21 details. The sum of all of that is 1.9 million. 22 So some other aspects that are part of the 23 strategic marketing plan are promotional items and 24 collateral, which that includes items that are given away 25 at trade show, sales calls, sell of commission, and as a Destin Reporting & Technology Group (850) 837-5078 scheduling@destinreporting.com Packet Pg. 67  1.a 62 1 hand-out at the visitor's center, convention center, and Minutes Acceptance: Minutes of May 29, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale 2 other types of activities of that nature. Then we have 3 some local events, promotional activities that may 4 include, like, the sock hop that we did this year, some 5 Snowbird welcome events, those types of local events that 6 we put on here. 7 Then we have the trade show fees, and this is what 8 Ed alluded to earlier. This is the cost of the hard 9 trade show registration fees and such associated with our 10 internal sales team, the destination marketing team and 11 the convention center marketing team going out there 12 marketing our convention center, and our location, our 13 destination. 14 Then we have the advertising agencies that are base 15 services and their travel fees; some agency time 16 associated with doing the media planning and purchasing. 17 We also have website development and maintenance. 18 We have fam tours and press visits. These are 19 items that both we put on, our TDD staff puts these on. 20 An example that occurred this year was the military fam 21 that Sherry did a fabulous job putting on. We have some 22 of those activities scheduled for next year as well, as 23 well as some press and journalist visits that the agency 24 will coordinate for us. 25 Then we have campaign production related expenses. Destin Reporting & Technology Group (850) 837-5078 scheduling@destinreporting.com Packet Pg. 68  1.a 63 1 Special events. That includes both the application Minutes Acceptance: Minutes of May 29, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale 2 funding that goes through that process where an event can 3 receive up to $20,000 in funding, as well as some of the 4 direct advertising that we anticipate doing in support of 5 local events that does not necessarily go through the 6 application process that we fund directly, and partner 7 with them on. 8 And then we have some actual advertising at 9 airports, welcome centers, and various publications. And 10 then the promotional reserve account. 11 And so, anyhow, so this is the consolidated plan 12 for next year. We've combined everything. We're not 13 really, within the marketing plan, going to identify 14 whether it's the ad agency, or inhouse staff doing it. 15 We found that if we did that this year we had pigeonholed 16 ourselves in many cases where we tied our hands so 17 tightly we can't really respond when we categorize things 18 to that level. 19 So here we just have broad agency and staff, 20 everyone we're going to work together for this $3.3 21 million plan. And then I do want to make sure -- 22 CHAIRMAN PETERSON: Did you have a question? 23 MR. DIXON: This website maintenance, and 24 development and maintenance. We had paid a large sum 25 last year to develop a website, and I want to think Destin Reporting & Technology Group (850) 837-5078 scheduling@destinreporting.com Packet Pg. 69  1.a 64 1 somewhere in the neighborhood of 300,000 we approved for Minutes Acceptance: Minutes of May 29, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale 2 that. And here's another 82,500. Are we talking about 3 the same thing here, or are we talking about -- 4 MR. SCHROEDER: Well -- 5 CHAIRMAN PETERSON: Ed'd like to address this. 6 MR. SCHROEDER: I'd like to tell you this, because 7 I put that money in there for that. 8 MR. DIXON: Uh-huh. 9 MR. SCHROEDER: Our website will never stand still, 10 no matter how good or bad it was, how great it was in one 11 year. By the time next year gets here, if you haven't 12 changed the look continually, nobody's interested in 13 going there. 14 When a customer comes to your website, they have to 15 feel that it's fresh, that it's new, and that it's 16 incorporating the technologies that are variable. There 17 is quite a bit on our website that is needed that wasn't 18 asked to be included in the original website development. 19 An example is a blog. One of the greatest communications 20 there are out there right now is a blog. Those aren't 21 cheap, but we got to have it, and we're going to put it 22 in this year. 23 There are a whole series of technologies that need 24 to be put into the website that -- and honestly, during 25 the year, there's going to be more technologies that Destin Reporting & Technology Group (850) 837-5078 scheduling@destinreporting.com Packet Pg. 70  1.a 65 1 come, and we'll try to weigh maybe don't do this, we'll Minutes Acceptance: Minutes of May 29, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale 2 do that instead. But that -- that is a -- that is not a 3 large number to keep your website at the top of the heap 4 of competing travel websites. 5 MR. DIXON: Okay. Well, I just remember the 6 largest expenditure last year. 7 MR. SCHROEDER: Yes, sir. 8 CHAIRMAN PETERSON: Yeah. 9 MR. DIXON: And this is not small, I just want to 10 make sure we ... 11 MR. SCHROEDER: Do it right. 12 MR. DIXON: Do it right. 13 MR. SCHROEDER: It is very much needed. Honestly, 14 when you consider the whole budget, the very purpose of 15 this budget is to make an impression, get people to come 16 to our website. It behooves us to have enough of a 17 website when they do come there, capture them, motivate 18 them to approach us. 19 MR. DIXON: That'd be nice. 20 CHAIRMAN PETERSON: Okay, Charlotte. 21 MS. DUNWORTH: Okay. And I do want to one thing 22 mention about promotional reserve, that is not in the 23 slides but it is on page 148 of your bound version of the 24 strategic marketing plan. 25 The language proposed for next year with regard to Destin Reporting & Technology Group (850) 837-5078 scheduling@destinreporting.com Packet Pg. 71  1.a 66 1 the promotional reserve is that "promotional reserve Minutes Acceptance: Minutes of May 29, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale 2 funds may be prorated in accordance with county approval 3 authority, and with concurrence of the TDC chairman. A 4 monthly reconciliation of the use of the promotional 5 reserve funds will be provided to the TDC and the BCC for 6 informational purposes." 7 So those are the parameters for that category for 8 next year. 9 CHAIRMAN PETERSON: Okay, thank you. 10 MS. DUNWORTH: Thank you. 11 MS. CLARKE: And very quickly we'll take you 12 through. We were asked, if you had $600,000 more, what 13 would you spend it -- how would you spend this? How 14 would you get the most bang for your buck? So we'll take 15 you quickly through what -- 16 MR. SCHROEDER: Michelle, can I ask a favor? 17 MS. CLARKE: Sure. 18 MR. SCHROEDER: Could we ask the chairman for a 19 vote on the base marketing plan, and then we'll introduce 20 the incremental budget. 21 MS. CLARKE: Absolutely. 22 MR. SCHROEDER: Would that be all right? 23 CHAIRMAN PETERSON: As I think it was under new 24 business, but if we want to -- 25 MR. SCHROEDER: Oh, you're right. You're right, Destin Reporting & Technology Group (850) 837-5078 scheduling@destinreporting.com Packet Pg. 72  1.a 67 1 yeah. Minutes Acceptance: Minutes of May 29, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale 2 CHAIRMAN PETERSON: But, I mean -- 3 MR. SCHROEDER: You're absolutely right. 4 CHAIRMAN PETERSON: -- I felt the same way whenever 5 Charlotte gave us a synopsis, I felt the same way. But I 6 looked, and we'll get to it. 7 MR. SCHROEDER: My mistake. Fire away. 8 MS. CLARKE: Oh, okay, you want to. Perfect. 9 Well, with that, Sonya can give you a brief overview. 10 MS. LANDRY: As mentioned, for the incremental plan 11 at $600,000, the largest percentage of this, our 12 recommendation is to spend it in search media; Google and 13 Bing specifically. There's a second page that shows that 14 there would be Facebook expenditures. 15 When you glance down at the bottom, the costs are 16 for baseline plus incremental. But one of the things to 17 note about Google and Bing search is that that is one of 18 your most qualified potential conversions. You know, 19 they have the highest likelihood of converting. 20 In fact, what this is from our particular plan is a 21 very low cost-per-site per visitor. One of the questions 22 that Rachel asked, the $2.38 cost per visitor, which is, 23 again, why we're kind of building the incremental to this 24 most efficient tactic. 25 But in talking with our Google reps, studying what Destin Reporting & Technology Group (850) 837-5078 scheduling@destinreporting.com Packet Pg. 73  1.a 68 1 we're doing, we know that there's room to grow our share, Minutes Acceptance: Minutes of May 29, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale 2 our share of voice in this particular area. So that is 3 another reason. And because, once again, if someone is 4 specifically sitting down and searching for terms, you 5 know, "Fort Walton travel", "Destin vacation", it's 6 competitive searches, competitive terms. And then 7 general travel terms "family travel", that kind of thing. 8 So our recommendation is to bolster those 9 particular areas, and that's ultimately what this slide 10 is saying. And it would increase our baseline in terms 11 of almost 400% as far as site visits, and also impression 12 volume. 13 And then the next slide is really just a synopsis 14 on Facebook. Facebook, too, is another very specific 15 labor-targeted opportunity. You know, we can target by 16 enthusiasts. Right now we have a 12 frequency in 17 Facebook against our campaigns; that might sound a little 18 high, but when you consider the number of times that 19 people are on their phones, multiple times a day, 20 checking Facebook, those news feeds, even on desktops, 21 you know, taking this up to a 17 frequency is not 22 outrageous. 23 You know, it's an increase certainly, but there to, 24 that's where we've seen the conversions. It's a very low 25 cost, and we feel comfortable with recommending that Destin Reporting & Technology Group (850) 837-5078 scheduling@destinreporting.com Packet Pg. 74  1.a 69 1 additional frequency. The combination of the base plan Minutes Acceptance: Minutes of May 29, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale 2 and incremental is roughly $21,000. 3 So those two components make up the incremental 4 plan. 5 MS. CLARKE: And this slide just shares the -- it's 6 the exact same marketing budget that we just went over. 7 The only difference is under media campaign where you see 8 now spending 2.5 instead of the 1.9 that you saw earlier. 9 And that is the end of our presentation, unless 10 y'all had any additional questions. 11 CHAIRMAN PETERSON: Any questions? any thoughts? 12 comments? 13 And I think that we need to approve -- or make a 14 motion to recommend this marketing plan. 15 MR. SCHROEDER: Well, it is part -- as you 16 mentioned -- it's part of the budget that goes -- that 17 you'll be asked to endorse. So I don't think you need a 18 separate vote for the marketing plan. It's part of your 19 budget. 20 CHAIRMAN PETERSON: All right. Before we do that, 21 I mean, is whatever -- you know, whatever we vote, or 22 make our recommendation, I want to make sure that we 23 include the timeline that's also included in our package. 24 To me, that's important. 25 I mean, if it's not printed and done at the right Destin Reporting & Technology Group (850) 837-5078 scheduling@destinreporting.com Packet Pg. 75  1.a 70 1 time it's not -- it's useless to us. And so that's very, Minutes Acceptance: Minutes of May 29, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale 2 very important. As far as of the -- getting -- making it 3 work. And y'all know that now. And I appreciate how far 4 you have come. 5 Okay. So what -- we want to go now -- guess we're 6 going to go now to old business. 7 MR. GUIDRY: Old business. 8 CHAIRMAN PETERSON: Okay. We don't have any old 9 business. So that's -- that was me to say that. They 10 put my name. All right, then. I guess if we do -- is 11 this the time that we approve -- we get a motion to 12 recommend approval of the marketing plan? 13 MR. GUIDRY: You going to do them separate, or are 14 you going to do the entire budget? 15 MR. SCHROEDER: I think -- are you in new business 16 now? 17 MR. GUIDRY: New business. 18 CHAIRMAN PETERSON: All right. If we are going to 19 go in new business then, we're going to go to the 20 walkovers. 21 MR. SCHROEDER: Mr. Chairman, if you'll allow us to 22 combine items A and D, both of those are done by Jim 23 Trifilio. And if he can get up, get them out of the way 24 then we can move on to the heart of the matter. 25 CHAIRMAN PETERSON: All right. Let's do that. Destin Reporting & Technology Group (850) 837-5078 scheduling@destinreporting.com Packet Pg. 76  1.a 71 1 Jim, welcome. Minutes Acceptance: Minutes of May 29, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale 2 MR. TRIFILIO: Mr. Chairman, Council Members, two 3 quick items. 4 Okaloosa Island dune walkovers. We spoke about 5 this, I think, in a previous meeting. These are the -- 6 there's about six narrow walkovers, or access points, on 7 Okaloosa Island that currently are simple paths that are 8 cutting through the primary dune system. 9 It's not a good situation, because that increases 10 erosion, particularly during storm events. So what we 11 would like to do, we've convinced the state to costshare 12 with us on this project, 50/50 for the construction of 13 these. We'll also be using public works as the -- the 14 folks that are actually going to do the construction. So 15 we're going to be saving money on that also. 16 So it's a good project, and what we're asking the 17 council's permission for today is to move $160,000 from 18 first penny reserves so that we can use that money for 19 this construction project, and also for some upfront 20 design work that we need to do. 21 MR. GUIDRY: 125 or 160? I'm showing 125 on this 22 page. 23 MR. TRIFILIO: There's -- what we're looking for is 24 the maximum that we're going to be paying from the county 25 for construction will be 109,350. That's what the -- Destin Reporting & Technology Group (850) 837-5078 scheduling@destinreporting.com Packet Pg. 77  1.a 72 1 that's half of what the state will costshare. So that Minutes Acceptance: Minutes of May 29, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale 2 will also be the state's costshare. 3 MR. GUIDRY: Maximum? 4 MR. TRIFILIO: Uh-huh. We also need to provide an 5 additional $37,240, which will be a separate task order 6 for our engineer to do the construction drawings, 7 surveying, and other pre-construction requirements. 8 CHAIRMAN PETERSON: So the total was exactly. 9 MR. TRIFILIO: 160,000. 10 MS. DUNWORTH: That task order came in after we had 11 already done this agenda item. 12 MR. GUIDRY: Okay. So this should be 160? 13 MS. DUNWORTH: Right, right. 14 MR. GUIDRY: No problem. 15 MR. TRIFILIO: And we expect our construction costs 16 to be lower. 17 CHAIRMAN PETERSON: So we're going to really need 18 two motions, right? A motion to accept the grant, and 19 then another motion to transfer the funds? 20 MR. TRIFILIO: I don't know that you need to motion 21 to accept the grant. I think transfer of the funds is 22 what the council's responsibility is. I'll defer to Lynn 23 on that. 24 MS. HOSHIHARA: Right. 25 CHAIRMAN PETERSON: Okay. Just one. Destin Reporting & Technology Group (850) 837-5078 scheduling@destinreporting.com Packet Pg. 78  1.a 73 1 Kelly, do you have something? Minutes Acceptance: Minutes of May 29, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale 2 MR. WINDES: I see where it's transfer from first 3 percentage reserves. I just wanted to make to sure you 4 say the county, but it is the TDC. 5 MR. TRIFILIO: Correct. 6 MR. WINDES: Want to be clear on that. 7 CHAIRMAN PETERSON: And so what we need is a motion 8 to transfer $160,000 from the first penny reserves into 9 the expense account. 10 MR. WINDES: So moved. 11 MR. RIGDON: Second. 12 CHAIRMAN PETERSON: Kelly Windes moves, and Charles 13 Rigdon second. 14 Any further discussion above that? 15 VICE-CHAIRMAN RICE: Mr. Chairman, this was 16 something we voted on, I think, almost a year ago, to 17 have these walkovers worked on. So it's not only good 18 for visitors, it's good for the locals. 19 MR. TRIFILIO: Yeah, and the fact that we have a 20 DEP grant to partner with us 50/50, can't pass that up. 21 CHAIRMAN PETERSON: And this will be done in 22 November; right? Whenever we have the least -- not July. 23 MR. TRIFILIO: Yeah. Well, the one good thing 24 about this is these are -- these accessways are -- 25 they're accessible really only by bicycle, or by walking. Destin Reporting & Technology Group (850) 837-5078 scheduling@destinreporting.com Packet Pg. 79  1.a 74 1 There's no parking lots associated with these that we're Minutes Acceptance: Minutes of May 29, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale 2 talking about. The next item is a different matter. 3 MR. GUIDRY: Just, where are they? 4 MR. TRIFILIO: So these -- 5 MR. GUIDRY: Where are they? 6 MR. TRIFILIO: They're pretty much throughout all 7 of the island, from all the way down from your El 8 Matador, up to Accessway 1. 9 MR. GUIDRY: How many are there? 10 MR. TRIFILIO: We're looking at six. We haven't 11 decided a hundred percent yet we're going to do all six, 12 because there's some issues with people that have done 13 landscaping that apparently is in county right-of-way, so 14 there's some issues that we're going to have to work 15 around. 16 So we haven't done the fieldwork yet to be able to 17 answer that question. But six is what we're looking at. 18 CHAIRMAN PETERSON: Kelly? 19 MR. WINDES: Before we vote, one thing I like about 20 this project, Jim, is ever since I've been on this 21 committee, when I'm out on the streets, I hear, let's do 22 something with TDC dollars that's more tangible, 23 something we can hold in our hand. This is in that 24 nature. 25 And I think the public and the citizens are going Destin Reporting & Technology Group (850) 837-5078 scheduling@destinreporting.com Packet Pg. 80  1.a 75 1 to appreciate this kind of a project -- not taking away Minutes Acceptance: Minutes of May 29, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale 2 from all this important advertising, but this is a 3 different animal. So I think they'll be appreciative of 4 it. 5 MR. GUIDRY: Yeah. Product improvement. 6 CHAIRMAN PETERSON: Any other comments? 7 All those in favor say aye. 8 (Ayes) 9 CHAIRMAN PETERSON: Anyone opposed say nay. 10 All right, motion carries. 11 MR. TRIFILIO: If I can skip to item D. This also 12 was before the council quite aways back. These are the 13 three accessways on Okaloosa Island that currently do 14 not -- 15 MR. SCHROEDER: Jim? 16 MR. TRIFILIO: -- have bathrooms -- 17 MR. SCHROEDER: Jim? 18 MR. TRIFILIO: -- other than port-a-potties. I'm 19 sorry. 20 MR. SCHROEDER: This is on page 197. 21 MR. GUIDRY: Okay. 22 MR. TRIFILIO: These are unimproved accessways. 23 They're basically just parking lots right now. 24 They've been that way for -- well, as long as I've 25 been here, 2005. So it's about time we dress those up a Destin Reporting & Technology Group (850) 837-5078 scheduling@destinreporting.com Packet Pg. 81  1.a 76 1 little bit, and provided the amenities that are offered Minutes Acceptance: Minutes of May 29, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale 2 by the other improved accessways on Okaloosa Island. 3 And what we're looking at is the task order with 4 Genesis -- and, again, Lynn, I'll ask, not sure if the 5 council needs to approve this, or it's for information 6 only -- but this is a task order for a company, Genesis, 7 that we have on contract that will do the upfront design 8 work again for all three of these accessways. So they'll 9 be looking at designing the buildings, the parking lot, 10 and the stormwater treatment. This is again the upfront 11 for that. 12 MS. HOSHIHARA: And this was an informational item, 13 so no motion is required. 14 CHAIRMAN PETERSON: Okay. 15 MR. TRIFILIO: And that's all I've got. Who's got 16 questions? 17 MR. DIXON: This 109,000, is this only for 18 engineering and -- 19 MR. TRIFILIO: Construction drawings, surveying -- 20 MR. DIXON: So it has nothing to do with any 21 construction? 22 MR. TRIFILIO: No construction. No, that will be a 23 separate item that goes out to bid at some point. 24 MR. DIXON: Okay. Very good. 25 CHAIRMAN PETERSON: Thank you, Jim. We appreciate Destin Reporting & Technology Group (850) 837-5078 scheduling@destinreporting.com Packet Pg. 82  1.a 77 1 it. Minutes Acceptance: Minutes of May 29, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale 2 MR. TRIFILIO: You bet. 3 CHAIRMAN PETERSON: All right. Moving right along. 4 Let's go, then, I guess, at this point to the budget 5 proposal. 6 MR. SCHROEDER: Yes, sir. Mr. Chairman, if I could 7 get the council to turn to page 175. It should be where 8 the yellow Post-it note is on your -- 9 CHAIRMAN PETERSON: Okay. 10 MR. SCHROEDER: -- enclosures. 11 This is your proposed budget for 2015. And there 12 are four items here that I wanted to bring out separately 13 and talk about first, because it -- well, let's just get 14 started. 15 At the May 8th budget meeting you heard from 16 several outside agencies, and several requested 17 additional funding. And it was the intention of the 18 council that we grant that additional funding. Once we 19 got into doing the budget, I mean, we're going to pro -- 20 we're going to submit a balanced budget. 21 To submit a balanced budget with the emphasis on 22 the priorities that we all had agreed upon, those 23 increased to these outside agencies were not affordable. 24 And so, we are proposing -- well, I'll just take each one 25 of these four and explain what our position on them is. Destin Reporting & Technology Group (850) 837-5078 scheduling@destinreporting.com Packet Pg. 83  1.a 78 1 On Horizons Beach Park restroom cleaning, they're Minutes Acceptance: Minutes of May 29, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale 2 -- it was agreed that we should have one entity rather 3 than two to do the park cleanings. The current -- the 4 status quo involves two entities. We received estimates 5 of work from both the County Parks Department, as well as 6 from Horizons. The county can do it -- can provide the 7 entire service for $72,000 versus the bid from Horizons 8 of $139,000. 9 I called and spoke with L.A. Woodall to explain to 10 him, this would be coming before you. And he made a 11 request, and it is within our ability to grant this 12 request if you would like. 13 His request is based on, he doesn't believe we're 14 comparing apples to apples. So he would like a chance to 15 meet with the parks department and discuss proposals, and 16 make sure that he has fashioned a proposal based on the 17 same services that the county has. I told him I -- I 18 didn't particularly want to set that up, but if he wants 19 to call parks, and they're willing to share this 20 information that's fine, you could do that, if the TDC 21 will allow that. 22 And to allow that, what you'd have to do, is rather 23 than make a decision on which group you'd like to go with 24 now, you forego that, and allow us to go with our current 25 budget submission, which actually doesn't pick either one Destin Reporting & Technology Group (850) 837-5078 scheduling@destinreporting.com Packet Pg. 84  1.a 79 1 of those two. Our current budget submission maintains Minutes Acceptance: Minutes of May 29, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale 2 the status quo. 3 So you'll see at the very end of that paragraph 4 89,000. That's what we put in the budget. So we can go 5 forth, and begin the budget process with the county 6 administrator, using that figure, and at the same time 7 give Horizons a chance to ensure that their bid -- if you 8 want to call it that -- their bid matches the same 9 services that the county does. 10 I think that's a fair request, and I would 11 recommend to you that -- unless there's another reason -- 12 that you grant that request. 13 CHAIRMAN PETERSON: Charlotte, you and I talked 14 about that the difference, total difference, if we did -- 15 with the county doing it all, was how much? Do you 16 remember? I know we had that conversation. 17 MS. DUNWORTH: Well, I think it's difficult to say 18 at this point, only because we have the factor of the 19 beach cleaning element as well. So the county, if 20 they're going to continue to perform the beach cleaning, 21 they would be able to assume the beach park restroom 22 cleaning for approximately 72,000. 23 But if public works discontinues cleaning the 24 beaches, then the restroom cleaning would increase to 25 approximately $104,000. So I guess it would appear if it Destin Reporting & Technology Group (850) 837-5078 scheduling@destinreporting.com Packet Pg. 85  1.a 80 1 is apples to apples at this point, that the county comes Minutes Acceptance: Minutes of May 29, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale 2 in about $34,000 less than Horizons. 3 MR. GUIDRY: Where are we on the beach cleaning, 4 Lynn? 5 MS. HOSHIHARA: The county's public works crews are 6 currently cleaning the beaches. 7 MR. GUIDRY: Right. I think theres was a court 8 case that was pending. 9 MS. HOSHIHARA: Yes -- oh, that's been resolved. 10 MR. GUIDRY: That has been totally resolved? 11 MS. HOSHIHARA: Yes, and the county's. 12 MR. GUIDRY: Okay. So it is the county's position 13 that the parks department is going to clean it from now 14 on? 15 MR. WINDES: Well, until further notice we're 16 planning on it. We're gearing up to do it. John 17 Holstead, I think, is doing a good job from the reports 18 I'm getting from his department. 19 MR. GUIDRY: Okay. Well, they weren't good this 20 weekend. 21 MR. WINDES: I got your e-mail, but just generally 22 speaking. 23 MR. GUIDRY: And I've heard a lot of good things, 24 too. You know, I don't -- 25 MR. RIGDON: This is a no-brainer. You're going to Destin Reporting & Technology Group (850) 837-5078 scheduling@destinreporting.com Packet Pg. 86  1.a 81 1 save money. You know, I cleaned beaches for four years Minutes Acceptance: Minutes of May 29, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale 2 and this is a good deal. You want to discuss cleaning 3 beaches and some contractor, he don't like the county 4 doing it, but he's going to cost more money. Let's go 5 with the county. You can't beat what we get down on the 6 beach. 7 MR. GUIDRY: And I'm fine with going with the 8 county, I just want to make sure the county's actually 9 going to clean them on the weekends. 10 MR. WINDES: Well, it's just like your comment 11 about the parking plan. We've got to get started, and 12 it's a broad look at it right now. Are we going to have 13 to tweak it along the way? Probably so. 14 VICE-CHAIRMAN RICE: Mr. Chairman, I'm getting 15 lost, because we're talking about cleaning bathrooms and 16 the county -- 17 CHAIRMAN PETERSON: Well, in order to -- in order 18 for us to -- right, but in order for us to make the 19 decision on this, which is in the budget, with two 20 different entities, you know, I think this was relevant. 21 MS. HOSHIHARA: If I can summarize. 22 If the county public works groups continued to 23 clean the actual beaches, then the savings for the beach 24 bathroom cleanup compared to what Horizons had submitted 25 would be a $70,000 difference. If the county decides Destin Reporting & Technology Group (850) 837-5078 scheduling@destinreporting.com Packet Pg. 87  1.a 82 1 that it's going contract out the beach cleaning services Minutes Acceptance: Minutes of May 29, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale 2 and the county actually continues to clean the beach 3 bathrooms, then you're -- there's still a savings of 4 about $34,000. 5 So worst case scenario, there's still a $34,000 6 savings that the county public works crews are cleaning 7 the bathrooms. If it stands as is it does today, where 8 public works is also cleaning the beaches, then the 9 county will see a savings as high as $70,000 a year. 10 MR. WINDES: You're right. It's a win. 11 VICE-CHAIRMAN RICE: So, Mr. Chairman, we are being 12 asked to approve 89,000? What is -- you know, Ed, what 13 did you recommend? 14 MR. SCHROEDER: Yes, sir. The current budget has 15 an $89,000 fee, which maintains the status quo. 16 If you chose to vote on this today, whichever way 17 you voted, we would then quickly change our budget to 18 reflect that figure. But as it's built right now, it's 19 89,000. It would either reflect -- if you voted to go 20 with the county, it would reflect 72; if you voted to go 21 with Horizons it would reflect about 139,000. 22 MR. GUIDRY: Or we can stay status quo at 89. 23 MR. SCHROEDER: Yes, you have that option. 24 VICE-CHAIRMAN RICE: And let the two groups meet. 25 Joe; that's what you're recommending? Destin Reporting & Technology Group (850) 837-5078 scheduling@destinreporting.com Packet Pg. 88  1.a 83 1 MR. SCHROEDER: Well, for today. Minutes Acceptance: Minutes of May 29, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale 2 MR. GUIDRY: For today. 3 MR. SCHROEDER: I don't know how Horizons can get 4 down to that number. But he asked for a chance, and I 5 told him I would pass his request on to the council. 6 VICE-CHAIRMAN RICE: Mr. Chairman, I'd like to make 7 a motion to let them adopt this budget number. 8 MR. GUIDRY: Yep. 9 VICE-CHAIRMAN RICE: And let them at least talk. 10 MR. GUIDRY: That's the tweaking process you were 11 talking about; let them talk. Meantime, we're status 12 quo; is that right? 13 CHAIRMAN PETERSON: But by voting for the status 14 quo, we are not voting to keep it status quo? 15 MR. GUIDRY: No. 16 MS. DUNWORTH: I guess it's status quo because 17 staff did not know how to change it. We were looking for 18 direction from the TDC, I believe. 19 MR. SCHROEDER: Right. We -- 20 MS. DUNWORTH: -- status quo. We didn't know what 21 to do. 22 MR. SCHROEDER: Our plan -- our plan was to come 23 here today and ask you to make a decision. But just out 24 of respect, we gave a heads-up call to Horizons to let 25 them know this was going to come before you. And I Destin Reporting & Technology Group (850) 837-5078 scheduling@destinreporting.com Packet Pg. 89  1.a 84 1 didn't want him to be surprised. I didn't want him to Minutes Acceptance: Minutes of May 29, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale 2 hear about it either in the audience or in the newspaper. 3 MR. GOSSOM: So we're going to ask to vote on a 4 number, the number 89. Is that what we're asked to vote 5 on? 6 MR. GUIDRY: If he comes back and says he can do it 7 for 89; correct? 8 CHAIRMAN PETERSON: No. He's already said he can 9 do it -- well, he did last year 89. 10 MS. JOYCE: That was not -- 11 MR. SCHROEDER: -- a portion. 12 CHAIRMAN PETERSON: A portion. 13 MR. GOSSOM: A portion. 14 MR. GUIDRY: Yeah, that's five days. 89 for five 15 days. 16 MR. SCHROEDER: Uh-huh. 17 CHAIRMAN PETERSON: I mean, we're creating a 18 monster. 19 MS. JOYCE: Either way, we need to have one company 20 do it seven days a week; either the county or Horizons, 21 but -- that's my opinion. 22 But -- so this point you're just asking us to vote 23 to keep it status quo, give Horizons a chance to go back, 24 see if they can bid it to equal what the County's offered 25 for seven days a week? Destin Reporting & Technology Group (850) 837-5078 scheduling@destinreporting.com Packet Pg. 90  1.a 85 1 CHAIRMAN PETERSON: Any other comments? And I Minutes Acceptance: Minutes of May 29, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale 2 haven't heard a second on Tom's motion. 3 MR. GOSSOM: What is Tom's motion? I'm sorry. 4 MR. SCHROEDER: Two weeks. 5 VICE-CHAIRMAN RICE: Adopt the 89,000 as status 6 quo, and let them talk. 7 MR. GUIDRY: I'll second that. 8 VICE-CHAIRMAN RICE: I'll go ahead and recommend 9 it. 10 MR. RIGDON: Call to question. 11 MR. GUIDRY: Call to question. 12 CHAIRMAN PETERSON: I'm going to break this a 13 minute, Mr. Patrick. 14 MR. PATRICK: Mr. Chairman, I would recommend, if 15 Mr. Woodall -- this is the first I've heard of this -- 16 but if he's asking -- if he wants some information from 17 our parks department, I think that's appropriate. And 18 we'd certainly -- I'll instruct them to provide that, to 19 make sure that we are comparing apples to apples so that 20 -- that wouldn't be a problem at all in our part. 21 CHAIRMAN PETERSON: Okay. That's very good. Thank 22 you. 23 MR. DIXON: Today -- 24 CHAIRMAN PETERSON: You know, and I'm going to say 25 this, is, you know, if you have a complaint about a dirty Destin Reporting & Technology Group (850) 837-5078 scheduling@destinreporting.com Packet Pg. 91  1.a 86 1 bathroom is, they're kind of like elevators. You know, I Minutes Acceptance: Minutes of May 29, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale 2 mean you can clean it twice a day, but the very first 3 person that goes in after it got cleaned, and it's got 4 sand all over it, the rest everybody's going back, 5 saying, you never cleaned your elevator. 6 MR. GUIDRY: Yeah. 7 CHAIRMAN PETERSON: So that's just going to be 8 normal operations. 9 MR. GUIDRY: Call to question. 10 CHAIRMAN PETERSON: Okay. All those in favor, aye. 11 (Ayes) 12 CHAIRMAN PETERSON: Anyone opposed? 13 Okay, motion heard. 14 MR. SCHROEDER: Thank you, Mr. Chairman. 15 Next issue is with the film commission. They 16 brought to you a budget for $146,400, which included an 17 enhanced travel package, as well as a salary increase. 18 Or a compensation increase, not so much a salary. A 19 compensation increase. 20 The compensation increase is not -- is not part of 21 our budget for any of our staff within the county. We 22 have not requested a budget increase for compensation. I 23 didn't feel it was appropriate to offer one to the 24 commissioner. So the number you see in that paragraph 25 for film commission of 93,400 would be the -- would be Destin Reporting & Technology Group (850) 837-5078 scheduling@destinreporting.com Packet Pg. 92  1.a 87 1 the budget for the entire film commission, keeping the Minutes Acceptance: Minutes of May 29, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale 2 compensation where it is this year. 3 That is a -- just about a $30,000 increase from 4 last year's budget. 5 MR. GOSSOM: Can you designate what the additional 6 30,000 before? 7 MR. SCHROEDER: Yes, sir. It's for Gail to be able 8 to go to several more shows, and to enjoy association 9 membership for some of those shows. I -- sitting right 10 before you, I can't tell you which ones they are. But 11 one -- I think one is in LA, and maybe Sundance is the 12 other one. 13 MR. GOSSOM: Okay. 14 VICE-CHAIRMAN RICE: Mr. Chairman, can I ask -- 15 Ed, in the -- in the system, she is your contractor? She 16 works for you as a contractor? 17 MR. SCHROEDER: Yes, sir. She's not an employee. 18 She is a contractor. 19 CHAIRMAN PETERSON: Okay. Ed, is there any action 20 on this? 21 MR. SCHROEDER: No. I'm just informing you because 22 the number you'll see in the budget is 93,400 for that. 23 CHAIRMAN PETERSON: So these are issues that are 24 undoing things we did in our budget meeting. 25 MR. GUIDRY: Yeah. Destin Reporting & Technology Group (850) 837-5078 scheduling@destinreporting.com Packet Pg. 93  1.a 88 1 CHAIRMAN PETERSON: That's what it is. The staff Minutes Acceptance: Minutes of May 29, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale 2 went back, and looked at these, and realized that we're 3 very, very, very tight on the budget. And, you know, 4 I've got other thoughts even beyond that. But these were 5 issues that staff, you know, where we're really started 6 having to whittle away, like a good business. 7 You know, these are things that are coming back to 8 us that we've already approved. So this way we know -- 9 MR. GUIDRY: And that -- that's good. I would just 10 ask the question, Thom, how do you feel about this thing? 11 And is there anything that you can do in your travels to 12 promote the film commission? I don't know if you have 13 any relationship with the film commission, I mean, but 14 you're certainly in the business, and -- 15 MR. GOSSOM: I think a couple things. One, I think 16 -- and I am perfectly willing to be involved, 17 particularly with some of the location shows and things 18 such as that. I've been doing this for a while, and so 19 definitely could be of some assistance there. 20 In terms of the -- what was the salary? What was 21 the contract amount? 38,000-something. 22 MR. SCHROEDER: (Nodding head affirmatively). 23 MR. GOSSOM: I guess my comment on that would be, 24 is that an apples-to-apples comparison, if county 25 employees aren't getting the increase? County employees, Destin Reporting & Technology Group (850) 837-5078 scheduling@destinreporting.com Packet Pg. 94  1.a 89 1 I assume, have benefits and so on and forth; as a Minutes Acceptance: Minutes of May 29, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale 2 contract person, that's your full compensation. 3 In this business, in my opinion, that's a 4 relatively low compensation. But those would be my 5 thoughts on it. I certainly agree with raising a number 6 so that you can -- it's -- it's much like advertising. 7 It's much like everything else. You've got to be there, 8 got to be in front of them, got to talk to them, they got 9 to know you, they got to want to come, blah blah blah. 10 MR. GUIDRY: Do you typically attend these 11 functions? 12 MR. GOSSOM: I don't typically, no but I've talked 13 to Gail about maybe doing a couple with her, and I've got 14 a film project I'm promoting right now, so I probably 15 will attend. 16 CHAIRMAN PETERSON: Congratulations. 17 MR. GOSSOM: That would be my comment. I just 18 think that the compensation is pretty low. That would be 19 my comment. 20 MR. WINDES: Mr. Chairman? 21 CHAIRMAN PETERSON: Yes. 22 MR. WINDES: She's going to additional shows over 23 what she did last year; is that right? 24 MR. SCHROEDER: That's right. 25 MR. WINDES: Three or four shows? Destin Reporting & Technology Group (850) 837-5078 scheduling@destinreporting.com Packet Pg. 95  1.a 90 1 MR. SCHROEDER: Three or four. Minutes Acceptance: Minutes of May 29, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale 2 MR. WINDES: For no more compensation? 3 MR. SCHROEDER: For no more -- 4 CHAIRMAN PETERSON: I think 66-5 last year. 5 MR. SCHROEDER: Well, that was the total film 6 budget. Her salary -- can we talk about salary openly in 7 this forum? 8 MS. HOSHIHARA: On compensation? On the contract, 9 yes. 10 MR. SCHROEDER: Okay. Was about 36 or 38,000. And 11 actually, what I would -- if you'll allow me, we're not 12 the only ones with stake in the game on this. There is a 13 very healthy Emerald Coast production and film 14 association that has a whole lot of members to it. And 15 they are the primary beneficiaries of what Gail does. 16 What I would suggest is we approach them -- I mean, 17 we -- I think PVC is doing their part to build a film 18 commission, but there are more people to benefit from it, 19 that could get skin in the game. I think we should 20 approach them, or Gail could approach them, maybe, Thom, 21 you and I could approach them, I don't know. 22 But somehow offer them a chance to get a state to 23 bolster her -- her benefits, her compensation. If the 24 film industry feels it should be, then they have an 25 opportunity to come to the plate and help make that Destin Reporting & Technology Group (850) 837-5078 scheduling@destinreporting.com Packet Pg. 96  1.a 91 1 happen. Minutes Acceptance: Minutes of May 29, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale 2 MR. GOSSOM: You know, but -- I know it was an 3 idea, but the discussion last time regarding 4 reasonableness -- 5 MR. SCHROEDER: Right. 6 MR. GOSSOM: -- perhaps in trying to work with some 7 of the other commissions who aren't -- who sounded like 8 they were kind of defunct at this point would be a great 9 idea. Now I don't know if that's a -- you know, is that 10 a two-year process? 11 MR. SCHROEDER: No, sir. 12 MR. GOSSOM: A one-year process? 13 MR. SCHROEDER: No, sir. 14 MR. GOSSOM: I think that would be a great idea. 15 And it would give resources to what we're trying to do. 16 MR. SCHROEDER: It is. And I think if the number 17 is not so great, we'll get help from them to bring them 18 in. 19 But if we -- and there's also production companies 20 all the way from Pensacola to Panama City. If this is 21 going to become a truly Northwest Florida effort as to 22 where we're not carrying the ball, and Panama City's not 23 having to carry their ball, if this can be combined, then 24 there's a chance for that whole industry, and the county 25 TDCs, to carry an appropriate amount of weight to have Destin Reporting & Technology Group (850) 837-5078 scheduling@destinreporting.com Packet Pg. 97  1.a 92 1 probably a more powerful commission anywhere north of Minutes Acceptance: Minutes of May 29, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale 2 Tampa. 3 VICE-CHAIRMAN RICE: Well, Ed, one of the questions 4 I asked, you know, to her at the meeting last time was, 5 you know, do -- as you're the commission, you're it. And 6 she said, yes, I'm it. 7 MR. SCHROEDER: Uh-huh. 8 VICE-CHAIRMAN RICE: You know, I know she's a 9 contractor works under your supervision, you would think 10 that building some sort of an advisory group with people 11 like Thom Gossom, and -- 12 MR. SCHROEDER: The association's made to order. 13 MR. GOSSOM: I guess my final comment would go with 14 Kelly's comment; we're asking for more and we're going to 15 pay her the same. And, I don't know, is that the way it 16 works, the capitalistic society? 17 MR. WINDES: To me it doesn't pass the good smell 18 test, honestly. 19 I mean, if you can get her some more revenue or 20 some more compensation through other means, that's all 21 well and good. But if not, we probably ought to revisit 22 it later, and see if we can't tweak it a little bit. 23 Because you've got to be fair. 24 MS. JOYCE: I've got a comment. 25 Based on what Ed was saying earlier, and make sure Destin Reporting & Technology Group (850) 837-5078 scheduling@destinreporting.com Packet Pg. 98  1.a 93 1 I'm correct, you did not budget for any type of Minutes Acceptance: Minutes of May 29, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale 2 compensation increases for your staff; is that correct? 3 MR. SCHROEDER: That's right. 4 MS. JOYCE: And we have the Peter Mayer agency, who 5 is agreeing to purchase into items that are going to 6 generate thousands and thousands upon thousands of 7 additional leads that the staff is going to have to 8 answer for. 9 So if we're going to talk about fairness, if she's 10 going to need to get an increase because we're asking her 11 to do more, we're also asking the convention center and 12 TDC staff to do more; they should get an increase as 13 well. 14 MR. WINDES: That's true, Rachel, but you've also 15 got to keep in mind the base of where everybody starts. 16 I mean, if she's low to start with, maybe she needs a 17 little kicker. You know, that's just my theory. 18 CHAIRMAN PETERSON: So if she's at 38 down and 19 found another 10 that's a 25% increase. Can we find 20 another 10? 21 MS. JOYCE: Are you going to offer a 25% increase 22 to the current staff? I think if we're going -- if we're 23 going to do a salary analysis I think we need to do it 24 for all of -- for the entire staff, not just one 25 individual. Destin Reporting & Technology Group (850) 837-5078 scheduling@destinreporting.com Packet Pg. 99  1.a 94 1 MR. GOSSOM: When -- I guess I work with the Minutes Acceptance: Minutes of May 29, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale 2 contractor primarily, and I'm not aware of any situation 3 where I have been hired as a contractor, and what I was 4 being paid was compared to the employees of the 5 respective organization. I've never seen it work like 6 that. 7 CHAIRMAN PETERSON: Any recommendations or -- 8 MR. WINDES: Why don't we meet in the middle? 9 CHAIRMAN PETERSON: Yeah, I was going to say, I 10 mean, if we could give her 5,000 more, maybe that would 11 be perceived to be a token raise, but it's something. 12 I mean, I think we've got to be a little more fair 13 with her. If she is the commission, if she is doing more 14 work, it's a pretty big -- it's a pretty big concern, 15 according to the way Thom presented it at the board 16 meeting and the board accepted that it was important, 17 that it was functional, that it was productive. 18 I mean, that's all I've got to say about that. 19 MR. DIXON: We have a recommendation of 93,400. 20 Why couldn't we just make that an even hundred and carry 21 forward from there? 22 MR. WINDES: Is that a motion? 23 MR. DIXON: Yes. 24 MR. WINDES: I'll second it. 25 CHAIRMAN PETERSON: All right. We have a motion by Destin Reporting & Technology Group (850) 837-5078 scheduling@destinreporting.com Packet Pg. 100  1.a 95 1 Tuffy, and a second by Commissioner Windes. Minutes Acceptance: Minutes of May 29, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale 2 MR. GOSSOM: I'm sorry, I didn't get the motion. 3 CHAIRMAN PETERSON: It is basically -- is he 4 saying, you know, they're -- they're requesting -- or 5 what we were looking at was $93,400. 6 MR. GOSSOM: Uh-huh. 7 CHAIRMAN PETERSON: And instead, we're going to 8 round that all the way to 100, which, instead of 5,000 is 9 going to be more like -- 10 MS. HOSHIHARA: 6,600. 11 CHAIRMAN PETERSON: Right. 12 All right any further discussion? All those in 13 favor say aye. 14 (Ayes) 15 CHAIRMAN PETERSON: Anyone opposed? 16 MS. JOYCE: I oppose. 17 CHAIRMAN PETERSON: Okay, Rachel opposed. 18 All right. Let's move on there, Ed. 19 MR. SCHROEDER: Mr. Chairman, the last two we can 20 probably discuss together. But you recommended 21 increasing our payments to both chambers. That $10,000 22 to each we have asked to -- or we didn't have it, so 23 we're asking you to endorse going back to the 20,000 per 24 year to each chamber. 25 (Laughter) Destin Reporting & Technology Group (850) 837-5078 scheduling@destinreporting.com Packet Pg. 101  1.a 96 1 CHAIRMAN PETERSON: Any comments? Minutes Acceptance: Minutes of May 29, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale 2 MR. DIXON: Money, money. 3 CHAIRMAN PETERSON: All right. I mean, no one 4 seems to have any questions about that. 5 MR. WINDES: Well, again, I think they ought to 6 justify more. But, I mean, it's not there. Doesn't take 7 a genius to take a look around and see the support's not 8 there, so let's move on. 9 CHAIRMAN PETERSON: Well, I still appreciate what 10 the chambers do. 11 MR. WINDES: Absolutely. 12 MR. SCHROEDER: And then last item, as you 13 recommend, the increase requested by the Destin Fire 14 Control District. It was my mistake; I should have of 15 informed you at that last meeting that -- what is paid 16 the Destin fire department -- Fire District is dependent 17 upon what we pay for the Okaloosa -- for our own Okaloosa 18 lifeguards. 19 So, whatever the contract is this year with the 20 Okaloosa lifeguard package would be the same that is 21 given to Destin. 22 MR. DIXON: Don't we have a brand new memorandum of 23 understanding, or a contract with them? I mean, with the 24 fire district -- I'm sorry, for lifeguard services. 25 MS. HOSHIHARA: A new one? Destin Reporting & Technology Group (850) 837-5078 scheduling@destinreporting.com Packet Pg. 102  1.a 97 1 MR. DIXON: No. It is within the last six months Minutes Acceptance: Minutes of May 29, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale 2 it's been developed; right? 3 MS. DUNWORTH: That, I believe, was with the 4 Okaloosa County Fire District in association with the 5 beach rescue. 6 MR. DIXON: No. A contract that was developed 7 within the last six months with the fire district and the 8 county for lifeguard services. I thought there -- we had 9 just done a contract with them. 10 MS. HOSHIHARA: If we have I'm not aware of it. 11 MR. SCHROEDER: No. 12 MS. HOSHIHARA: The contract that I worked on with 13 the county was 20 -- was it 2013? 14 MS. DUNWORTH: The current contract that we have 15 with them took effect on October 1st of 2012. It was for 16 a two-year period with the option of two one-year 17 renewals. 18 MR. DIXON: Okay. 19 MS. HOSHIHARA: And that -- 20 MR. DIXON: Worked on something with them. I don't 21 remember what it was. 22 MS. HOSHIHARA: Right. And Destin Fire Control, 23 that was the first year. It was -- what we had to do was 24 apply it retroactively for that previous year since the 25 clerk's office was -- didn't actually have a written Destin Reporting & Technology Group (850) 837-5078 scheduling@destinreporting.com Packet Pg. 103  1.a 98 1 contract and couldn't pay the money. Minutes Acceptance: Minutes of May 29, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale 2 So under that contract the first year we made the 3 commitments, and then moving forward the contract 4 negotiation, the fire control district agreed that the 5 funds that they would perceive would be equal to whatever 6 the county's public safety received during its budget 7 process. 8 MR. DIXON: Okay. I seem to remember a discussion 9 of something like that six months ago, so ... 10 CHAIRMAN PETERSON: The issue is what we -- 11 whatever the county -- are the same? 12 MR. DIXON: Agreed. 13 MR. WINDES: Mr. Chairman? 14 CHAIRMAN PETERSON: Yes. 15 MR. WINDES: Historically, has there been any 16 consideration given to proportionality, or the -- the 17 number of tourists that these lifeguards look after, the 18 miles of beach, all that formula? I mean, isn't there a 19 -- isn't there a little consideration for that, or has it 20 never been the case? 21 CHAIRMAN PETERSON: You know, is -- the only thing 22 I know of that -- because my tenure here is exactly like 23 yours -- but the presentation that we got from Destin did 24 show some numbers that were showing Destin was 25 significantly more tourists. Destin Reporting & Technology Group (850) 837-5078 scheduling@destinreporting.com Packet Pg. 104  1.a 99 1 And actually per tourist, the -- you know, it was, Minutes Acceptance: Minutes of May 29, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale 2 like $.23 a head versus Okaloosa Island was $.60 cents a 3 head, or something of that nature. That's in our book 4 somewhere. Somewhere in the minutes. 5 MR. WINDES: We're getting the smell test here 6 again. Doesn't work for me. I'm one of nine. That 7 doesn't make any sense whatsoever. 8 CHAIRMAN PETERSON: Right. Then it's the same for 9 the -- Destin and for the county. 10 MR. WINDES: Well -- 11 CHAIRMAN PETERSON: I mean, I understand when you 12 put it that way. 13 MR. DIXON: I argued it the whole time. I was fire 14 chief of Destin, and, you know, it was to no avail, 15 but ... 16 MR. WINDES: Well, as far as I'm concerned, I 17 wouldn't have to split hairs and get right down to the 18 percentage point, but, I mean, it ought to be some 19 adjustment made, I would think. 20 MR. DIXON: I agree. I would hate to see the fire 21 district stay where it's at and the county lowered, 22 so ... 23 MR. WINDES: I'm sorry? 24 MR. DIXON: I said I would hate to see the first 25 district stay where it's at and the county's lowered, Destin Reporting & Technology Group (850) 837-5078 scheduling@destinreporting.com Packet Pg. 105  1.a 100 1 though, so -- so just -- just -- I think the fire service Minutes Acceptance: Minutes of May 29, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale 2 in both places, so ... 3 CHAIRMAN PETERSON: You know, in this -- you know, 4 you can almost go back to putting all the beach cleaning 5 and all the bathroom cleaning into one hand or one 6 basket. You could think the same thing here. There may 7 be some economy scale to have one entity cleaning -- I 8 mean, you know, lifeguarding all our beaches. 9 You know, and you might even could go in and have 10 some sort of police jurisdiction that's a liaison that's 11 an ambassador, you know, on the beach. Just -- just, you 12 know, from farther thought. You know, that's 13 tourist-friendly. 14 MR. WINDES: Well, we could open a big can of 15 worms -- 16 MR. DIXON: Yeah. 17 MR. WINDES: It's certainly something to think 18 about for the future, how that might be improved. 19 MR. DIXON: I agree with you a hundred percent. 20 CHAIRMAN PETERSON: All right, then. What are we 21 going to do with this? 22 MR. SCHROEDER: Can -- 23 CHAIRMAN PETERSON: Anybody have a recommendation. 24 MR. SCHROEDER: Really just at this meeting, the -- 25 you've covered all your choices on these items that are Destin Reporting & Technology Group (850) 837-5078 scheduling@destinreporting.com Packet Pg. 106  1.a 101 1 -- that are brought before you. The rest of it is the Minutes Acceptance: Minutes of May 29, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale 2 budget presentation, and then at the end of that we would 3 ask you to vote up or down. 4 MR. GOSSOM: What did you do on the fire district? 5 I'm sorry. 6 MS. HOSHIHARA: I'm sorry? 7 MR. GOSSOM: What did you say? 8 MR. WINDES: We discussed it. 9 MR. GOSSOM: Okay. 10 CHAIRMAN PETERSON: I think right now our hands are 11 bound because of the agreement. 12 MS. HOSHIHARA: The construction -- 13 CHAIRMAN PETERSON: The agreement that, you know, 14 both get the same amount of money. 15 MR. GOSSOM: Okay. 16 MR. SCHROEDER: When those contracts run their 17 course, that can be redesigned. 18 MR. WINDES: And that's two years away. 19 MR. SCHROEDER: Well, there's options for renewals. 20 So we can bring it up -- 21 MS. HOSHIHARA: It expires September 30th of this 22 year. But then the contract says there's an option to 23 renew. But it -- at the end of this year, we can always 24 renegotiate terms. 25 MR. WINDES: How about putting that on your task Destin Reporting & Technology Group (850) 837-5078 scheduling@destinreporting.com Packet Pg. 107  1.a 102 1 list, Ed, look at it when it's time. Minutes Acceptance: Minutes of May 29, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale 2 CHAIRMAN PETERSON: And let's look at if there's a 3 notice, whatever, of how the contract ends, how does that 4 option kick in. 5 MR. SCHROEDER: I'll have that next meeting; does 6 that suffice? 7 MR. WINDES: Whenever you see appropriate. 8 MR. SCHROEDER: Okay. 9 VICE-CHAIRMAN RICE: Where are you getting the at 10 least 7 or 8,000? We've increased film commission; where 11 does that money come from? 12 MR. SCHROEDER: If something else gets cut. I 13 couldn't sit here and tell you where. 14 CHAIRMAN PETERSON: That's why he gets the big 15 bucks. 16 VICE-CHAIRMAN RICE: Okay. So the chamber's going 17 back to -- 18 MR. SCHROEDER: 20,000. 19 VICE-CHAIRMAN RICE: Original 20? 20 MR. DIXON: Ed, make sure that the fire district 21 and the county are notified if this is going to be 22 discussed, and they can at least be here to -- 23 MR. SCHROEDER: (Nodding head affirmatively). 24 MR. DIXON: Thank you. 25 MR. SCHROEDER: You bet. Destin Reporting & Technology Group (850) 837-5078 scheduling@destinreporting.com Packet Pg. 108  1.a 103 1 So now we -- rather than -- the extreme would be go Minutes Acceptance: Minutes of May 29, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale 2 line item per line item. Nobody wants to do that. 3 Interest of time, Charlotte has created a delightful 4 summary. So if you'll look on page 176 she can walk you 5 through the budget summary. And it relates to the bold 6 numbers you'll see in the next 10-15 pages of the actual 7 budget. 8 MS. DUNWORTH: So here we just have a recap of the 9 different various revenue sources as -- by each 10 percentage point. So we can see that we are estimating 11 2.6 million in tourist development tax for each of the 12 five things we have. We have the beach restoration 13 assessment of $350,000 in a separate department, that's 14 the MSBU department; the convention center in the third 15 penny is anticipated to generate about $861,000 in 16 revenue. 17 We have interest in other earnings in each of the 18 pennies dependent upon what their cash balance is. There 19 really should be interest earnings in the third penny, as 20 well. That appears to have been overlooked during this 21 year's budget process when they moved the convention 22 center out of the enterprise fund and into the special 23 revenue fund. That -- those interest earnings appear to 24 have been overlooked at that point. 25 And then we have the anticipated cash balances for Destin Reporting & Technology Group (850) 837-5078 scheduling@destinreporting.com Packet Pg. 109  1.a 104 1 each of those pennies, 10/1 beginning of the fiscal year Minutes Acceptance: Minutes of May 29, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale 2 10/11/15. So we see that we have the overall proposed 3 budget of $34.8 million in revenue. That is balanced 4 with $34.8 million in expenditures, classified by 5 personnel. We have personnel in the first, second, and 6 third pennies. 7 We have operating expenses across all of the 8 pennies, the convention center, the capital improvement 9 penny. That's really just the tax collector's 3% fee. 10 That's not really an operating expense, per se. We have 11 some capital, outlaying capital improvements budgeted in 12 the first four pennies. 13 We have grants and aids in the first penny. That 14 would be the remaining balance of the inner local with 15 Destin for the monitoring associated with the beach 16 restoration. And then we have 520,000 in the second 17 penny for the Destin Fire Control District. Then we have 18 inner fund transfers in the first penny. That's the 19 public works, their beach cleaning activities, as well as 20 the restroom cleaning. 21 And then we also have $520,000 in the second penny 22 for the Okaloosa -- the public safety department due 23 Okaloosa Island's lifeguards. We have the first penny's 24 contribution to the debt service on the MSBU. And then 25 we have the cash balances per the recommended policies Destin Reporting & Technology Group (850) 837-5078 scheduling@destinreporting.com Packet Pg. 110  1.a 105 1 that the TDC set forth at our May 8th meeting. And then Minutes Acceptance: Minutes of May 29, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale 2 we also have some other cash balance for future capital 3 improvements in the fourth penny. 4 So that's sort of a snapshot of the revenues and 5 expenses by category, as well as percentage. There's 6 further detail in the next page that provides summary 7 information, of the detailed line items that fall into 8 each of these categories. 9 And then beginning on page 181 is the actual line 10 item detail by each of the pennies. 11 CHAIRMAN PETERSON: Charlotte, I know I should know 12 this, but why is there a special line for the MSBU 13 special assessment. 14 MS. DUNWORTH: Because that is in a separate 15 department, in the accounting system. 16 CHAIRMAN PETERSON: But doesn't it come out of one 17 of the pennies? 18 MS. DUNWORTH: It comes -- so the MSBU -- yes, it 19 comes -- but only our half. Only half of it comes out 20 the first penny. 21 CHAIRMAN PETERSON: Okay. 22 MS. DUNWORTH: You know, there's the debt service. 23 CHAIRMAN PETERSON: That's what's referred to as 24 the MSBU, the debt service? 25 MS. DUNWORTH: Right, right. So the debt service Destin Reporting & Technology Group (850) 837-5078 scheduling@destinreporting.com Packet Pg. 111  1.a 106 1 amount that's actually paid, is paid -- half of it's out Minutes Acceptance: Minutes of May 29, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale 2 the first penny, or roughly that 320,000, and then 3 350,000 of it is paid from the MSBU, for the total of 4 670,000. So it's in two county departmental -- 5 CHAIRMAN PETERSON: Okay. 6 MS. DUNWORTH: -- buckets. 7 CHAIRMAN PETERSON: So the MSBU comes to the TDC 8 funds and is disbursed? 9 MS. DUNWORTH: It doesn't really come into the TDC 10 funds. It comes into its own accounting department, not 11 co-mingled with TDC revenues. 12 CHAIRMAN PETERSON: Okay. All right. Anybody have 13 any questions for Charlotte? Or comments? 14 You know, I have one comment, and then I'll 15 entertain a motion to approve. I just want y'all to know 16 we have had -- this is based on years of no storms. This 17 income, we've gone up with the income. If we have one 18 hiccup, something else is going to have to go out of all 19 these pennies, because we aren't going to have the money 20 if it happens in July, or, you know, I mean, this is 21 betting on having a better year than last year. Or -- or 22 a similar year. 23 Just so, you know, you're aware, you know, they're 24 -- we're going to approve this based on no hiccups. And 25 we have reserves, too. Destin Reporting & Technology Group (850) 837-5078 scheduling@destinreporting.com Packet Pg. 112  1.a 107 1 MS. DUNWORTH: And then -- Minutes Acceptance: Minutes of May 29, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale 2 CHAIRMAN PETERSON: Just -- 3 MS. DUNWORTH: Sorry. 4 CHAIRMAN PETERSON: Go ahead. No, you go ahead. 5 You go ahead. 6 MS. DUNWORTH: I do want to say -- this is not in 7 your packet -- but I do want to say that the budget is 8 balanced in so far as for the first four pennies, the 9 recurring revenues equal or exceed your recurring 10 expenses. So for instance, in the first penny, the 11 recurring revenues exceed the recurring expenses by about 12 700,000. 13 In the second penny it's about $42,000. We're 14 pretty even in the third penny, only about $419. And 15 then in the fifth penny we are recurring expenses 16 exceeding our recurring revenues. So in the fifth penny, 17 to fund the marketing plan, in essence, the $1.9 million, 18 we are going to be taking into reserves to fund that. 19 Because we only have $2.68 million in tourist 20 development revenues coming in, 60,000 roughly of 21 interest earnings, and we've got a budget of about $3 22 million in that penny. So, you know, looking forward, 23 that's probably not sustainable. But we do have reserves 24 in that penny. 25 For this year we can -- I think the plan is to go Destin Reporting & Technology Group (850) 837-5078 scheduling@destinreporting.com Packet Pg. 113  1.a 108 1 forth with -- go forth with this augmented strategic Minutes Acceptance: Minutes of May 29, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale 2 marketing plan, the media plan, and then evaluate it, see 3 if it generates the anticipated ROI and tourist 4 development tax, and support itself going forward. 5 so ... 6 CHAIRMAN PETERSON: And if you recall, we're trying 7 to catch up to Walton County. 8 MR. WINDES: Yep. 9 MS. JOYCE: How does that impact the -- I know 10 we're getting to the reserve policy, that's coming up 11 next, but how will that impact what we're wanting to do 12 with the reserve policy? 13 MS. DUNWORTH: So that is -- the reserve policy, as 14 recommended at the last meeting, I think that's going to 15 be challenging in the -- to get -- to build up the 14 16 million is going to be a challenge moving forward. 17 Because there's really -- you know, that third penny is 18 very tight. And the second penny really, also, 19 projecting -- and, you know, I did these projections and 20 now I am getting into the reserve policy discussion. 21 But I did these projections very conservatively. I 22 estimated a 3% annual increase in revenues. I estimated 23 a 3% annual increase in operating expenses. But then I 24 did a 5% increase in personnel, just thinking healthcare, 25 my experience with healthcare, and retirement Destin Reporting & Technology Group (850) 837-5078 scheduling@destinreporting.com Packet Pg. 114  1.a 109 1 contributions, 5% is probably optimistic. Minutes Acceptance: Minutes of May 29, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale 2 But anyhow, so looking at this going forward, I 3 think the reserve policy's going to be challenging to 4 build that up. And then looking at the fifth penny, the 5 promotion -- the promotional activities -- it's hard to 6 say if they -- if they are effective would be great, if 7 not ... 8 CHAIRMAN PETERSON: Because I do -- 9 MS. DUNWORTH: Hard to say. 10 CHAIRMAN PETERSON: -- have a motion to recommend 11 approval of this budget to county commissioners. 12 VICE-CHAIRMAN RICE: I'll second. 13 CHAIRMAN PETERSON: And Tom Rice seconds. 14 Any discussion? All those in favor say aye. 15 (Ayes) 16 CHAIRMAN PETERSON: Anyone opposed? 17 MS. JOYCE: I oppose. 18 CHAIRMAN PETERSON: Okay. Rachel opposes. 19 MR. WINDES: Mr. Chairman? 20 CHAIRMAN PETERSON: Yes? 21 MR. WINDES: I might -- I just want to say to 22 Charlotte -- I can't speak for the other panel members -- 23 but since you've come here, and I've noticed that I felt 24 a lot more confident about the books, and the numbers, 25 and I think you're doing a great job for us, and I want Destin Reporting & Technology Group (850) 837-5078 scheduling@destinreporting.com Packet Pg. 115  1.a 110 1 so say, from me anyway, I appreciate it. Minutes Acceptance: Minutes of May 29, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale 2 MS. DUNWORTH: I appreciate it. 3 (Applause) 4 MR. WINDES: Thank you, thank you. 5 CHAIRMAN PETERSON: Since you're on a roll, let's 6 go ahead and talk about reserves. 7 MS. DUNWORTH: So we -- I guess I said my little 8 blurb about -- you'll see the bulleted points there at 9 the May 8th meeting, what we recommended for the reserve 10 policies, 35% of operations, 13 million for beach 11 restoration, with 500,000 budgeted annually to build 12 reserves up to 14 million. 13 2 million for East Pass dredging; 1.5 million for 14 the convention center; insured loss deductibles, and the 15 25% of promotional activities. 16 And then on the next page, at the top of that, 17 you'll see I went ahead and inserted a loose paper in 18 your binder. 19 MR. WINDES: Charlotte, what page are we on? 20 MS. DUNWORTH: I am on page 196, top of 196. 21 And the loose page is a blown-up version of that, 22 because once it printed, I realized you would need a 23 microscope to see it. So you can see that the proposed 24 or recommended budget meets or exceeds the recommended 25 reserve levels for operations, East Pass dredging, the Destin Reporting & Technology Group (850) 837-5078 scheduling@destinreporting.com Packet Pg. 116  1.a 111 1 convention center, insured loss deductible, as well as Minutes Acceptance: Minutes of May 29, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale 2 promotional activities. 3 And then we are aware that we do not quite meet the 4 beach restoration policy. And so it will take us several 5 years to get there. And so I've basically said what I 6 was going to say, was that when I took this out five 7 years, it's going to be tough getting $500,000 additional 8 built up for the beach restoration in future years. 9 CHAIRMAN PETERSON: So we need a motion to 10 recommend this reserve policy to the board of county 11 commissioners? 12 MS. DUNWORTH: (Nodding head affirmatively). 13 CHAIRMAN PETERSON: Do I hear that motion? 14 MR. GOSSOM: I'll make a motion. 15 MS. JOYCE: I'll make a motion. 16 CHAIRMAN PETERSON: Thom-- Thom moves -- Rachel, 17 did you -- 18 MS. JOYCE: I'll second. 19 CHAIRMAN PETERSON: Rachel seconds. 20 Any further discussion? All those in favor say 21 aye. 22 (Ayes) 23 CHAIRMAN PETERSON: Anyone opposed? 24 All right, motion carries. 25 Charlotte, we appreciate it very, very much. Destin Reporting & Technology Group (850) 837-5078 scheduling@destinreporting.com Packet Pg. 117  1.a 112 1 Again. And I have to ask, again, we -- there is no -- Minutes Acceptance: Minutes of May 29, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale 2 did we -- do we approve this part of the plan? 3 MR. SCHROEDER: Yes, sir. The marketing plan was 4 part of the budget. 5 CHAIRMAN PETERSON: Okay. Including the time 6 frame? 7 MR. SCHROEDER: Yes. 8 CHAIRMAN PETERSON: Okay. 9 MR. SCHROEDER: Yeah, all that's in the budget 10 packet. 11 CHAIRMAN PETERSON: Okay. 12 MS. DUNWORTH: It's in the there with the $1.9 13 million dollar level, though. Not the augmented level. 14 MR. SCHROEDER: No, but we didn't -- 15 MS. DUNWORTH: Right. 16 CHAIRMAN PETERSON: All right. Our next meeting is 17 scheduled for June 26th of this same year. All right. I 18 will, at this point, open the floor up to public 19 comments. 20 MR. GUIDRY: Mr. Chairman? 21 CHAIRMAN PETERSON: Yes, sir? 22 MR. GUIDRY: We have a brand new hotel out on 23 island here, and I just passed by it, and you've got to 24 go through a lake to get into it after one day of rain. 25 Can anybody tell me what is happening with that out Destin Reporting & Technology Group (850) 837-5078 scheduling@destinreporting.com Packet Pg. 118  1.a 113 1 there? I mean, is that something -- I mean, we're Minutes Acceptance: Minutes of May 29, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale 2 talking about product improvement and everything, and 3 that situation is just really out of control. 4 MR. SCHROEDER: Uh-huh. 5 MR. GUIDRY: Well, does anybody know anything about 6 it? 7 MR. SCHROEDER: I do not, but I'll find out and get 8 back to you. 9 CHAIRMAN PETERSON: All right. 10 MR. DIXON: If they can't get in there they can 11 come see you, can't they? 12 MR. GUIDRY: I -- I -- 13 MR. DIXON: I'm just kidding. 14 MR. GUIDRY: They're talking about product 15 improvement. You know, I don't know if because that is 16 the state's road that is the state's responsibility or 17 what, but it's our product, and we ought to be concerned 18 about it. 19 MR. RIGDON: Federal road, too. 20 MR. GUIDRY: What? 21 MR. RIGDON: Federal road, too. 22 MR. GUIDRY: Well, whatever. In the meantime, 23 brand new hotel as you know. I mean, it's just not 24 putting out a good image for us. 25 MR. DIXON: Where is the -- Destin Reporting & Technology Group (850) 837-5078 scheduling@destinreporting.com Packet Pg. 119  1.a 114 1 MR. GUIDRY: The Holiday Inn. Minutes Acceptance: Minutes of May 29, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale 2 MR. DIXON: Oh. 3 MR. GUIDRY: Brand new Holiday Inn. 4 MR. DIXON: I hadn't seen the pond. 5 MR. GUIDRY: The front entrance is totally under 6 water. I mean, we're going to have cars bogging out over 7 there. 8 CHAIRMAN PETERSON: I guess it's appropriate also 9 to wish everybody a happy anniversary. This is our 12th 10 -- this is our -- I think our first meeting was in May 11 last year. 12 MR. GUIDRY: Oh, good. 13 CHAIRMAN PETERSON: Public comment? Please. 14 MS. SHERRY: I'll be brief. Rebecca Sherry, 15 Okaloosa Island. And for the stenographer, R-E-B-E-C-C-A 16 S-H-E-R-R-Y. 17 As you continue the 2015 budget process, I want to 18 thank you for a job well done. As you're aware, on May 19 1st, Okaloosa County ceased the operation of the sand 20 sweeping from an outside contractor. Doing so projected 21 to save taxpayers about $60,000 annually. And I agree 22 with Joe that there were some Memorial Day Weekend 23 hiccups on the island. 24 On the other hand, many Okaloosa Island tourists 25 and locals were treated to a Memorial Day Weekend on the Destin Reporting & Technology Group (850) 837-5078 scheduling@destinreporting.com Packet Pg. 120  1.a 115 1 Beach. A Tennessee tourist and talented artist sculpted Minutes Acceptance: Minutes of May 29, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale 2 a sand menagerie. The attraction grew daily to include 3 an alligator, a dolphin, an octopus, a turtle, sand 4 castle, sea creatures, and a tribute to his 5 granddaughter, Dora. 6 We had this menagerie thanks to the Tennessee 7 tourist, but also to the Okaloosa County beach sweeper. 8 In the past, the tourist's and other tourists' creations 9 were flattened each morning by Sand Man during the beach 10 cleaning. Now the county sand cleaner has made it a 11 point to drive around sand sculptures. 12 This is a better and more considerate way to clean 13 the beach. The tourists love it, and so do locals. So 14 kudos to the TDC, Okaloosa County, and the employee 15 driving the beach sweeper on Okaloosa Island. Thank you. 16 CHAIRMAN PETERSON: Thank you. 17 Any other comments? 18 All right. With that being said I'll entertain a 19 motion -- wait, yes, sir? 20 MR. GARCIA: I didn't want to move before she 21 finished. 22 My name is Jose Garcia. And you see me before 23 here. I'm going to pass around (indicating), if you 24 will, Mr. Schroeder. I do the Latin Salsa Festival, and 25 I just want to say thank you for -- I submitted my Destin Reporting & Technology Group (850) 837-5078 scheduling@destinreporting.com Packet Pg. 121  1.a 116 1 application for the -- for some help with the budget for Minutes Acceptance: Minutes of May 29, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale 2 my advertising. It was not approved, but I appreciate 3 the time that it was taken to do that. 4 Truthfully, I -- as soon as Mr. Frazier appointed 5 my -- the person who was to help me, I knew it was dead 6 on arrival from private experiences with the board. 7 Although, one -- at one time it was -- I did have some 8 help. I was soon after reminded that I was helped 9 before. 10 Now, the Latin Salsa Festival that I came out here 11 to advertise, per se, is open to everybody. In the 12 county, in the region, out-of-state; and I do advertise 13 it as so. What I like to do is propose -- or not propose 14 but suggest is that when the advertising for the area is 15 put out there on radio, television, newspapers, to please 16 include everybody. 17 And that's all I got to say. Thank you. 18 CHAIRMAN PETERSON: We appreciate that, and we make 19 every effort to do so. And, you know, some of the events 20 that we miss is because people don't step up here and let 21 us know you're having it. So we appreciate that. 22 MR. GARCIA: Thank you. 23 CHAIRMAN PETERSON: Any other comments from 24 anybody. 25 All right. Then I'll entertain that motion to -- Destin Reporting & Technology Group (850) 837-5078 scheduling@destinreporting.com Packet Pg. 122  1.a 117 1 VICE-CHAIRMAN RICE: I so move. Minutes Acceptance: Minutes of May 29, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale 2 CHAIRMAN PETERSON: To adjourn. 3 All right, thank you all for coming. 4 (Hearing adjourned at 4:20 p.m.) 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 Destin Reporting & Technology Group (850) 837-5078 scheduling@destinreporting.com Packet Pg. 123  1.a 118 1 CERTIFICATE OF REPORTER Minutes Acceptance: Minutes of May 29, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale 2 3 STATE OF FLORIDA ) 4 COUNTY OF OKALOOSA ) 5 6 I, MaryKay Kline, Registered Professional 7 Reporter, certify that I was authorized to and did 8 stenographically report the foregoing meetin; and that the 9 transcript is a true record of the proceedings. 10 I further certify that I am not a relative, 11 employee, attorney, or counsel of any of the parties, nor am I 12 a relative or employee of any of the parties' attorney or 13 counsel connected with the action, nor am I financially 14 interested in this action. 15 DATED this 29th day of May, 2014. 16 17 _________________________________ MARYKAY KLINE, 18 Registered Professional Reporter 19 20 21 22 23 24 25 Destin Reporting & Technology Group (850) 837-5078 scheduling@destinreporting.com Packet Pg. 124  1.a Packet Pg. 125 Minutes Acceptance: Minutes of May 29, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale  1.a Packet Pg. 126 Minutes Acceptance: Minutes of May 29, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale  1.a Packet Pg. 127 Minutes Acceptance: Minutes of May 29, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale  1.a Packet Pg. 128 Minutes Acceptance: Minutes of May 29, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale  1.a Packet Pg. 129 Minutes Acceptance: Minutes of May 29, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale  1.a Packet Pg. 130 Minutes Acceptance: Minutes of May 29, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale  1.a Packet Pg. 131 Minutes Acceptance: Minutes of May 29, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale  1.a Packet Pg. 132 Minutes Acceptance: Minutes of May 29, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale  1.a Packet Pg. 133 Minutes Acceptance: Minutes of May 29, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale  1.a Packet Pg. 134 Minutes Acceptance: Minutes of May 29, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale  1.a Packet Pg. 135 Minutes Acceptance: Minutes of May 29, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale  1.a Packet Pg. 136 Minutes Acceptance: Minutes of May 29, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale  1.a Packet Pg. 137 Minutes Acceptance: Minutes of May 29, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale  1.b Tourist Development Council Meeting: 06/26/14 02:00 PM 1540 Miracle Strip Parkway Department: Tourist Development Council Fort Walton Beach, FL 32548 Category: Information Prepared By: Aida Wilkinson SCHEDULED Initiator: Aida Wilkinson Sponsors: TDC ITEM (ID # 2965) DOC ID: 2965 Minutes of June 16, 2014 Updated: 6/23/2014 2:09 PM by Aida Wilkinson Page 1 Packet Pg. 138  1.b.a Packet Pg. 139 Attachment: I. b. 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Selection Committee Meeting minutes (2965 : Minutes of June 16, 2014 Selection Committee Meeting)  1.b.a Packet Pg. 154 Attachment: I. b. Selection Committee Meeting minutes (2965 : Minutes of June 16, 2014 Selection Committee Meeting)  1.b.a Packet Pg. 155 Attachment: I. b. Selection Committee Meeting minutes (2965 : Minutes of June 16, 2014 Selection Committee Meeting)  1.b.a Packet Pg. 156 Attachment: I. b. Selection Committee Meeting minutes (2965 : Minutes of June 16, 2014 Selection Committee Meeting)  1.b.a Packet Pg. 157 Attachment: I. b. Selection Committee Meeting minutes (2965 : Minutes of June 16, 2014 Selection Committee Meeting)  1.b.a Packet Pg. 158 Attachment: I. b. Selection Committee Meeting minutes (2965 : Minutes of June 16, 2014 Selection Committee Meeting)  1.b.a Packet Pg. 159 Attachment: I. b. Selection Committee Meeting minutes (2965 : Minutes of June 16, 2014 Selection Committee Meeting)  1.b.a Packet Pg. 160 Attachment: I. b. Selection Committee Meeting minutes (2965 : Minutes of June 16, 2014 Selection Committee Meeting)  1.b.a Packet Pg. 161 Attachment: I. b. Selection Committee Meeting minutes (2965 : Minutes of June 16, 2014 Selection Committee Meeting)  1.b.a Packet Pg. 162 Attachment: I. b. Selection Committee Meeting minutes (2965 : Minutes of June 16, 2014 Selection Committee Meeting)  1.b.a Packet Pg. 163 Attachment: I. b. Selection Committee Meeting minutes (2965 : Minutes of June 16, 2014 Selection Committee Meeting)  1.b.a Packet Pg. 164 Attachment: I. b. Selection Committee Meeting minutes (2965 : Minutes of June 16, 2014 Selection Committee Meeting)  1.b.a Packet Pg. 165 Attachment: I. b. Selection Committee Meeting minutes (2965 : Minutes of June 16, 2014 Selection Committee Meeting)  1.b.a Packet Pg. 166 Attachment: I. b. Selection Committee Meeting minutes (2965 : Minutes of June 16, 2014 Selection Committee Meeting)  1.b.a Packet Pg. 167 Attachment: I. b. Selection Committee Meeting minutes (2965 : Minutes of June 16, 2014 Selection Committee Meeting)  1.b.a Packet Pg. 168 Attachment: I. b. Selection Committee Meeting minutes (2965 : Minutes of June 16, 2014 Selection Committee Meeting)  1.b.a Packet Pg. 169 Attachment: I. b. Selection Committee Meeting minutes (2965 : Minutes of June 16, 2014 Selection Committee Meeting)  2.a Tourist Development Council Meeting: 06/26/14 02:00 PM 1540 Miracle Strip Parkway Department: Tourist Development Council Fort Walton Beach, FL 32548 Category: Report Prepared By: Aida Wilkinson SCHEDULED Initiator: Aida Wilkinson Sponsors: TDC ITEM (ID # 2966) DOC ID: 2966 Month End Lodging Reports from Smith Travel Research – May Updated: 6/23/2014 2:13 PM by Aida Wilkinson Page 1 Packet Pg. 170  2.a.a ADR 2004-2013 Attachment: II.a. Month End Lodging Reports from Smith Travel Research - May (2966 : Emerald Coast Lodging Average Annual Daily Hotel Lodging Rate 2004 -2013 $150 $130 $117.48 $119.87 $122.13 $117.40 $113.04 $106.63 $109.91 $106.15 $110 $97.00 $89.62 $90 $70 $50 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 Source: Smith Travel Research, Inc. Republication or Other Re-Use of this Data without the express written permission of STR is strictly prohibited. Packet Pg. 171  AVERAGE DAILY RATE 2.a.a Room revenue divided by rooms sold, displayed as the average rental rate for a single room Attachment: II.a. Month End Lodging Reports from Smith Travel Research - May (2966 : $250.00 Emerald Coast Average Daily Hotel Lodging Rate $230.00 $210.00 $190.00 $170.00 $126.51 $134.71 $150.00 $130.00 $117.62 $110.00 $83.66 $90.00 $76.69 $70.00 $50.00 $30.00 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2010 $71.93 $77.30 $110.14 $120.62 $128.40 $157.45 $147.47 $113.41 $102.78 $93.78 $77.43 $73.12 2011 $72.53 $75.67 $113.41 $124.73 $133.68 $163.26 $171.81 $128.14 $108.94 $102.81 $82.93 $78.59 2012 $74.09 $78.97 $122.63 $134.92 $144.46 $175.64 $182.75 $139.44 $112.62 $107.88 $84.78 $80.21 2013 $77.21 $80.89 $129.99 $133.54 $145.91 $178.07 $189.08 $142.25 $115.38 $107.60 $86.35 $79.34 2014 $76.69 $83.66 $117.62 $126.51 $134.71 Source: Smith Travel Research, Inc. Republication or Other Re-Use of this Data without the express written permission of STR is strictly prohibited. Packet Pg. 172  OCCUPANCY 2.a.a Occupancy is a percentage of rooms occupied. Attachment: II.a. Month End Lodging Reports from Smith Travel Research - May (2966 : Emerald Coast Hotel Lodging Occupancy 100% January - December 90% 80% 73.30% 70% 60.70% 65.00% 60% 50% 46.10% 40% 31.22% 30% 20% 10% Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec YTD* 2010 30.20% 40.10% 52.80% 57.10% 53.20% 65.30% 64.70% 48.60% 43.30% 41.60% 32.30% 27.90% 46.43% 2011 28.86% 43.14% 58.10% 59.60% 59.33% 75.38% 80.90% 58.70% 48.93% 46.80% 33.39% 27.61% 52.70% 2012 30.12% 46.41% 64.60% 64.97% 67.65% 80.01% 85.02% 60.26% 49.72% 49.30% 37.42% 29.77% 55.71% 2013 33.10% 46.86% 64.25% 61.50% 68.81% 81.31% 84.02% 63.66% 51.91% 44.31% 36.56% 30.83% 55.65% 2014 31.22% 46.10% 60.70% 65.00% 73.30% *YTD = Year to Date Source: Smith Travel Research, Inc. Republication or Other Re-Use of this Data without the express written permission of STR is strictly prohibited. Packet Pg. 173  REVPAR 2.a.a Room revenue divided by rooms available Attachment: II.a. Month End Lodging Reports from Smith Travel Research - May (2966 : Revenue Per Available Hotel Room $170 $130 $98.78 $82.28 $90 $71.41 $50 $38.56 $23.94 $10 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2010 $21.72 $30.98 $58.13 $68.87 $68.31 $102.89 $95.44 $55.12 $44.52 $39.00 $24.90 $20.38 2011 $20.93 $32.64 $65.90 $74.34 $79.31 $123.06 $138.92 $75.17 $53.31 $48.16 $27.69 $21.70 2012 $22.32 $29.13 $79.22 $87.65 $97.73 $140.53 $155.37 $84.03 $56.00 $53.14 $31.73 $23.88 2013 $25.56 $37.91 $83.52 $82.13 $100.41 $144.78 $158.86 $90.56 $59.90 $47.68 $31.56 $24.46 2014 $23.94 $38.56 $71.41 $82.28 $98.78 Source: Smith Travel Research, Inc. Republication or Other Re-Use of this Data without the express written permission of STR is strictly prohibited. Packet Pg. 174  2.b Tourist Development Council Meeting: 06/26/14 02:00 PM 1540 Miracle Strip Parkway Department: Tourist Development Council Fort Walton Beach, FL 32548 Category: Report Prepared By: Aida Wilkinson SCHEDULED Initiator: Aida Wilkinson Sponsors: TDC ITEM (ID # 2967) DOC ID: 2967 Film Commission Monthly Report – May Updated: 6/23/2014 2:15 PM by Aida Wilkinson Page 1 Packet Pg. 175  2.b.a Packet Pg. 176 Attachment: II.b. Film Commission Report (2967 : Film Commission Monthly Report ? May)  2.c Tourist Development Council Meeting: 06/26/14 02:00 PM 1540 Miracle Strip Parkway Department: Tourist Development Council Fort Walton Beach, FL 32548 Category: Information Prepared By: Aida Wilkinson SCHEDULED Initiator: Aida Wilkinson Sponsors: TDC ITEM (ID # 2968) DOC ID: 2968 Destin Chamber Resolution – Welcome Signs Updated: 6/23/2014 2:29 PM by Aida Wilkinson Page 1 Packet Pg. 177  2.c.a Packet Pg. 178 Attachment: II.c. Destin Chamber Resolution (2968 : Destin Chamber Resolution ? Welcome Signs)  3.a Tourist Development Council Meeting: 06/26/14 02:00 PM 1540 Miracle Strip Parkway Department: Tourist Development Council Fort Walton Beach, FL 32548 Category: Report Prepared By: Aida Wilkinson SCHEDULED Initiator: Aida Wilkinson Sponsors: TDC ITEM (ID # 2969) DOC ID: 2969 Month End Tax Revenue Reports from Okaloosa Tax Collector – April Updated: 6/23/2014 2:31 PM by Aida Wilkinson Page 1 Packet Pg. 179 Packet Pg. 180 3.a.a Attachment: III.a. TDT Reports OCTC (Apr 14) (2969 : Month End Tax Revenue Reports from Okaloosa Tax Collector ? April)  3.a.a Attachment: III.a. TDT Reports OCTC (Apr 14) (2969 : Month End Tax Revenue Reports from Okaloosa Tax Total Historical TDT Collections and Percentage Breakdown FY 2009 - Current % (+/-) % (+/-) % (+/-) Cum (+/-) Month FY 2009 FY 2010 FY 2011 FY 2012 FY 2013 FY 2014 2011-2012 2012-2013 2013-2014 2013-2014 October $478,148.95 $522,443.42 $521,660.33 $598,158.00 14.49% $609,091.44 1.83% $680,330.93 11.70% 11.70% November $206,354.05 $210,704.19 $213,947.00 $239,511.00 11.95% $259,606.95 8.39% $273,038.26 5.17% 9.75% December $203,215.30 $235,157.23 $217,922.30 $289,595.00 32.89% $288,498.30 -0.38% $291,672.28 1.10% 7.59% January $277,999.51 $285,996.44 $256,775.00 $297,124.03 15.71% $298,995.38 0.63% $332,035.87 11.05% 8.30% February $386,604.93 $376,473.90 $365,490.00 $437,614.00 19.73% $395,790.00 -9.56% $430,183.30 8.69% 8.38% March $755,427.84 $727,272.00 $768,790.00 $1,028,053.00 33.72% $1,118,616.08 8.81% $1,009,474.61 -9.76% 1.55% April $792,139.00 $779,028.05 $847,476.00 $987,462.61 16.52% $905,964.12 -8.25% $1,038,269.24 14.60% 4.60% May $986,600.37 $955,032.36 $1,079,025.00 $1,296,974.20 20.20% $1,264,606.99 -2.50% June $2,091,522.22 $1,730,975.65 $2,290,684.30 $2,755,441.00 20.29% $2,797,225.80 1.52% July $2,245,536.10 $1,483,002.44 $2,749,706.99 $2,755,052.00 0.19% $2,897,646.65 5.18% August $1,169,781.00 $756,365.51 $1,225,204.88 $1,421,408.96 16.01% $1,588,763.04 11.77% September $800,409.00 $700,746.00 $1,028,530.00 $1,067,149.50 3.75% $1,098,414.84 2.93% Total $10,393,738.27 $8,763,197.19 $11,565,211.80 $13,173,543.30 13.91% $13,523,219.59 2.65% $4,055,004.49 Amounts for September 2013 through current reported by the Okaloosa County Tax Collector's Office. All amounts prior to September 2013 reported by the Okaloosa County Clerk of Courts. Page 1 Packet Pg. 181  Total TDT Collections in Thousands $300 $600 $900 $0 $1,200 $1,500 $1,800 $2,100 $2,400 $2,700 $3,000 $3,300 598.2 609.1 Oct FY 2012 680.3 239.5 259.6 Nov 273.0 289.6 288.5 Dec 291.7 297.1 299.0 Jan FY 2003 332.0 437.6 395.8 Feb 430.2 FY 12 1,028.1 1,118.6 Mar FY 13 Month Page 2 Page 2 1,009.5 987.5 FY 14 906.0 Apr FY 2012 - 2014 1,038.3 1,297.0 1,264.6 May Total Monthly TDT Collections 0.0 2,755.4 2,797.2 Jun 0.0 2,755.1 2,897.6 Jul 0.0 1,421.4 1,588.8 Aug 0.0 1,067.1 1,098.4 Sep 0.0 3.a.a Packet Pg. 182 Attachment: III.a. TDT Reports OCTC (Apr 14) (2969 : Month End Tax Revenue Reports from Okaloosa Tax  3.a.a Attachment: III.a. TDT Reports OCTC (Apr 14) (2969 : Month End Tax Revenue Reports from Okaloosa Tax TDT Rental Receipts and Amount Remitted by Rental Type / Tax Area April 2014 Gross Rental Exempt Rental Taxable Rental 5% of Taxable Collection Total Amount Distibution to Tax Collector Rental Type Adjustments Penalty Interest Receipts Receipts Receipts Rental Receipts Allowance Remitted TDD/BCC Commission Condo $12,171,284.49 $883,919.59 $11,287,364.90 $564,368.25 ($473.46) $5,917.35 $552.04 ($3,700.02) $566,664.16 $549,664.24 $16,999.92 Hotel / Motel $6,755,617.68 $830,034.92 $5,925,582.76 $296,279.14 $0.00 $0.00 ($925.32) $295,353.82 $286,493.21 $8,860.61 Single Family Dwelling $2,509,020.74 $10,804.05 $2,498,216.69 $124,910.83 $982.38 $67.74 ($590.45) $125,370.50 $121,609.39 $3,761.12 Other $1,097,239.28 $74,416.00 $1,022,823.28 $51,141.16 $0.00 $0.00 ($260.40) $50,880.76 $49,354.34 $1,526.42 Total $22,533,162.19 $1,799,174.56 $20,733,987.63 $1,036,699.38 ($473.46) $6,899.73 $619.78 ($5,476.19) $1,038,269.24 $1,007,121.16 $31,148.08 Gross Rental Exempt Rental Taxable Rental 5% of Taxable Collection Total Amount Distibution to Tax Collector Tax Area Adjustments Penalty Interest Receipts Receipts Receipts Rental Receipts Allowance Remitted TDD/BCC Commission Destin $12,943,687.84 $380,044.25 $12,563,643.59 $628,182.18 ($473.46) $1,881.41 $112.57 ($3,892.70) $625,810.00 $607,035.70 $18,774.30 Okaloosa Island $8,327,420.62 $1,126,891.88 $7,200,528.74 $360,026.44 $5,018.32 $507.21 ($1,220.87) $364,331.10 $353,401.16 $10,929.93 Fort Walton Beach $1,262,053.73 $292,238.43 $969,815.30 $48,490.77 $0.00 $0.00 ($362.62) $48,128.15 $46,684.30 $1,443.84 Total $22,533,162.19 $1,799,174.56 $20,733,987.63 $1,036,699.38 ($473.46) $6,899.73 $619.78 ($5,476.19) $1,038,269.24 $1,007,121.16 $31,148.08 Page 3 Packet Pg. 183  3.a.a Attachment: III.a. TDT Reports OCTC (Apr 14) (2969 : Month End Tax Revenue Reports from Okaloosa Tax Percentage of Gross Rental, Taxable Rental, and Number of Units by Rental Type April 2014 Gross Rental Taxable Rental Rental Type % % Number of Units % Receipts Receipts Condo $12,171,284.49 54.01% $11,287,364.90 54.44% 6,100 56.66% Hotel / Motel $6,755,617.68 29.98% $5,925,582.76 28.58% 3,174 29.48% Single Family Dwelling $2,509,020.74 11.13% $2,498,216.69 12.05% 607 5.64% Other $1,097,239.28 4.87% $1,022,823.28 4.93% 885 8.22% Total $22,533,162.19 100.00% $20,733,987.63 100.00% 10,766 100.00% Gross Rental by Taxable Rental by Number of Units by Rental Type Rental Type Rental Type Other Other Other 4.87% 4.93% 8.22% Single Single Single Family Family Family Dwelling Dwelling Dwelling 11.13% 12.05% 5.64% Condo Condo Condo 54.01% Hotel / 54.44% Hotel / 56.66% Hotel / Motel Motel Motel 28.58% 29.48% 29.98% Page 4 Packet Pg. 184  3.a.a Attachment: III.a. TDT Reports OCTC (Apr 14) (2969 : Month End Tax Revenue Reports from Okaloosa Tax Percentage of Gross Rental, Taxable Rental, and Number of Units by Tax Area April 2014 Gross Rental Taxable Rental Tax Area % % Number of Units % Receipts Receipts Destin $12,943,687.84 57.44% $12,563,643.59 60.59% 6,367 59.14% Okaloosa Island $8,327,420.62 36.96% $7,200,528.74 34.73% 3,531 32.80% Fort Walton Beach $1,262,053.73 5.60% $969,815.30 4.68% 868 8.06% Total $22,533,162.19 100.00% $20,733,987.63 100.00% 10,766 100.00% Gross Rental by Taxable Rental by Number of Units by Tax Area Tax Area Tax Area Fort Fort Fort Walton Walton Walton Beach Beach Beach 5.60% 4.68% 8.06% Okaloosa Okaloosa Okaloosa Island Island Island Destin Destin Destin 36.96% 34.73% 32.80% 57.44% 60.59% 59.14% Page 5 Packet Pg. 185  3.a.a Year to Date Percentage of Gross Rental Receipts Attachment: III.a. TDT Reports OCTC (Apr 14) (2969 : Month End Tax Revenue Reports from Okaloosa Tax by Rental Type / Tax Area FY 2014 YEAR TO DATE RENTAL TYPE OCT 2013 NOV 2013 DEC 2013 JAN 2014 FEB 2014 MAR 2014 APR 2014 MAY 2014 JUNE 2014 JULY 2014 AUG 2014 SEPT 2014 GROSS SALES Condo $ 8,308,588.62 3,149,452.93 3,326,087.76 4,415,501.80 5,518,014.66 11,749,179.84 12,171,284.49 $ 48,638,110.10 Hotel / Motel $ 3,348,581.10 1,885,569.12 1,741,863.00 1,891,012.04 2,705,840.91 5,997,349.68 6,755,617.68 $ 24,325,833.53 Single Family Dwelling $ 1,659,015.03 422,191.52 831,184.74 598,208.19 562,811.81 2,926,211.93 2,509,020.74 $ 9,508,643.96 Other $ 1,173,994.87 568,409.91 441,243.91 498,587.48 493,781.76 1,050,611.37 1,097,239.28 $ 5,323,868.58 Total $ 14,490,179.62 $ 6,025,623.48 $ 6,340,379.41 $ 7,403,309.51 $ 9,280,449.14 $ 21,723,352.82 $ 22,533,162.19 $ - $ - $ - $ - $ - $ 87,796,456.17 YEAR TO DATE TAX AREA OCT 2013 NOV 2013 DEC 2013 JAN 2014 FEB 2014 MAR 2014 APR 2014 MAY 2014 JUNE 2014 JULY 2014 AUG 2014 SEPT 2014 GROSS SALES Destin $ 9,041,836.21 3,128,561.42 4,035,429.68 4,204,816.97 5,396,131.05 14,051,185.46 12,943,687.84 $ 52,801,648.63 Okaloosa Island $ 4,782,376.77 2,439,165.73 448,250.98 2,673,998.99 3,376,325.34 6,556,599.39 8,327,420.62 $ 28,604,137.82 Fort Walton Beach $ 665,966.64 457,896.33 1,856,698.75 524,493.55 507,992.75 1,115,567.97 1,262,053.73 $ 6,390,669.72 Total $ 14,490,179.62 $ 6,025,623.48 $ 6,340,379.41 $ 7,403,309.51 $ 9,280,449.14 $ 21,723,352.82 $ 22,533,162.19 $ - $ - $ - $ - $ - $ 87,796,456.17 Year to Date Year to Date Gross Rental by Gross Rental by Rental Type Tax Area Other 6.06% Fort Walton Beach 7.28% Single Family Dwelling 10.83% Okaloosa Island Condo 32.58% Destin 55.40% 60.14% Hotel / Motel 27.71% Page 6 Packet Pg. 186  3.a.a Year to Date Percentage of Taxable Rental Receipts Attachment: III.a. TDT Reports OCTC (Apr 14) (2969 : Month End Tax Revenue Reports from Okaloosa Tax by Rental Type / Tax Area FY 2014 YEAR TO DATE RENTAL TYPE OCT 2013 NOV 2013 DEC 2013 JAN 2014 FEB 2014 MAR 2014 APR 2014 MAY 2014 JUNE 2014 JULY 2014 AUG 2014 SEPT 2014 TAXABLE RENTAL Condo $ 7,753,638.68 2,767,247.54 2,977,548.25 4,024,762.68 5,139,266.41 10,907,638.94 11,287,364.90 $ 44,857,467.40 Hotel / Motel $ 3,236,954.32 1,808,528.67 1,683,568.14 1,706,148.98 2,458,408.45 5,506,739.63 5,925,582.76 $ 22,325,930.95 Single Family Dwelling $ 1,657,382.07 410,716.06 808,135.01 586,909.06 552,954.25 2,855,469.68 2,498,216.69 $ 9,369,782.82 Other $ 1,005,684.24 500,853.91 368,512.49 364,790.48 485,812.76 965,586.82 1,022,823.28 $ 4,714,063.98 Total $ 13,653,659.31 $ 5,487,346.18 $ 5,837,763.89 $ 6,682,611.20 $ 8,636,441.87 $ 20,235,435.07 $ 20,733,987.63 $ - $ - $ - $ - $ - $ 81,267,245.15 YEAR TO DATE TAX AREA OCT 2013 NOV 2013 DEC 2013 JAN 2014 FEB 2014 MAR 2014 APR 2014 MAY 2014 JUNE 2014 JULY 2014 AUG 2014 SEPT 2014 TAXABLE RENTAL Destin $ 8,708,099.23 2,912,346.67 3,793,057.43 3,977,389.80 5,153,970.82 13,356,682.21 12,563,643.59 $ 50,465,189.75 Okaloosa Island $ 4,414,625.83 2,217,756.25 352,210.39 2,359,525.59 3,019,281.25 963,397.41 7,200,528.74 $ 20,527,325.46 Fort Walton Beach $ 530,934.25 357,243.26 1,692,496.07 345,695.81 463,189.80 5,915,355.45 969,815.30 $ 10,274,729.94 Total $ 13,653,659.31 $ 5,487,346.18 $ 5,837,763.89 $ 6,682,611.20 $ 8,636,441.87 $ 20,235,435.07 $ 20,733,987.63 $ - $ - $ - $ - $ - $ 81,267,245.15 Year to Date Year to Date Taxable Rental by Taxable Rental by Rental Type Tax Area Other 5.80% Single Family Dwelling Fort Walton Beach 11.53% 12.64% Condo 55.20% Destin Okaloosa Island Hotel / Motel 25.26% 62.10% 27.47% Page 7 Packet Pg. 187  3.a.a Attachment: III.a. TDT Reports OCTC (Apr 14) (2969 : Month End Tax Revenue Reports from Okaloosa Tax Total TDT Collections and Percentage Breakdown FY 2014 TOTAL MONTH FIRST % SECOND % THIRD % FOURTH % FIFTH % COLLECTIONS October $ 680,330.93 $ 136,066.19 $ 136,066.19 $ 136,066.19 $ 136,066.19 $ 136,066.19 November $ 273,038.26 $ 54,607.65 $ 54,607.65 $ 54,607.65 $ 54,607.65 $ 54,607.65 December $ 291,672.28 $ 58,334.46 $ 58,334.46 $ 58,334.46 $ 58,334.46 $ 58,334.46 January $ 332,035.87 $ 66,407.17 $ 66,407.17 $ 66,407.17 $ 66,407.17 $ 66,407.17 February $ 430,183.30 $ 86,036.66 $ 86,036.66 $ 86,036.66 $ 86,036.66 $ 86,036.66 March $ 1,009,474.61 $ 201,894.92 $ 201,894.92 $ 201,894.92 $ 201,894.92 $ 201,894.92 April $ 1,038,269.24 $ 207,653.85 $ 207,653.85 $ 207,653.85 $ 207,653.85 $ 207,653.85 May $ - $ - $ - $ - $ - $ - June $ - $ - $ - $ - $ - $ - July $ - $ - $ - $ - $ - $ - August $ - $ - $ - $ - $ - $ - September $ - $ - $ - $ - $ - $ - Total $ 4,055,004.49 $ 811,000.90 $ 811,000.90 $ 811,000.90 $ 811,000.90 $ 811,000.90 *Percentage breakdown per Okaloosa County Ordinance No. 13-20, Sec. 20-72 (d) Page 8 Packet Pg. 188  3.b Tourist Development Council Meeting: 06/26/14 02:00 PM 1540 Miracle Strip Parkway Department: Tourist Development Council Fort Walton Beach, FL 32548 Category: Update Prepared By: Aida Wilkinson SCHEDULED Initiator: Aida Wilkinson Sponsors: TDC ITEM (ID # 2970) DOC ID: 2970 Financial Update – June Updated: 6/23/2014 2:33 PM by Aida Wilkinson Page 1 Packet Pg. 189  3.b.a Financial Update June 2014 FY 2013-14 AMENDED BUDGET: $36,713,969 Financial data as of 05/21/14 The adopted budget of $33,967,750 has been amended during the year to record BP grant funds for marketing, FDEP grant funds for Okaloosa Island dune walkovers, FDOT grant funds for seasonal transit service on Okaloosa Island and Destin, and reserve carryforwards. REVENUE ANALYSIS Attachment: III.b. Financial Update (2970 : Financial Update ? June) Reserves are the largest component of budgeted revenues because the budget reflects anticipated revenues as well as current cash on hand. Reserves/cash on hand is a budget “placeholder” and represents the accumulation of unspent prior year bed tax dollars; it’s not an actual source of incoming revenues for the year. Tourist development taxes comprise the largest part of actual annual revenue collections. Each percentage is anticipated to generate $2.4M, for a total of $12M in bed taxes. Lodging establishments remit bed tax collections to the tax collector by the 20th of each month for the preceding month. The tax collector reconciles and remits the revenues to the County by the 10th of the following month. Due to the timing of this process, $4.1M in actual revenue only represents collections through April. Based on these receipts, tourist development tax revenues are on track to generate $13.4M this year, which is $1.4M or 11.6% more than budgeted but $125K or 0.9% less than prior year collections. June 20, 2014 Packet Tourist Development Department, Okaloosa County, FL Pg. 190 Financial Update – June 2014 3.b.a EXPENSE ANALYSIS Attachment: III.b. Financial Update (2970 : Financial Update ? June) Reserves are the largest component of budgeted expenses because budgeted expenses must equal budgeted revenues. The budgeted use/drawdown of reserves is reflected in the amount by which budgeted reserves expenses are less than budgeted reserves revenues: $21M reserve revenue – $15M reserve expenses = $6M budgeted use/drawdown for capital projects. Each percentage of the bed tax is required to be spent in a certain way per County Ordinance. June 20, 2014 Tourist Development Department, Okaloosa County, FL 2 of 6 Packet Pg. 191 Financial Update – June 2014 3.b.a EXPENSES BY LEVEL OF TOURIST DEVELOPMENT TAX RESTRICTION FIRST PERCENTAGE (These permissible uses are intended to be representative, not all-inclusive)  beach park facilities or beach improvements  beach & waterway maintenance, renourishment, restoration, enhancement, access  tourist destination facilities Attachment: III.b. Financial Update (2970 : Financial Update ? June) SECOND PERCENTAGE (These permissible uses are intended to be representative, not all-inclusive)  visitor services, brochure distribution, communication and research  tourist bureau administration  lifeguard services and protection June 20, 2014 Tourist Development Department, Okaloosa County, FL 3 of 6 Packet Pg. 192 Financial Update – June 2014 3.b.a THIRD PERCENTAGE (These permissible uses are intended to be representative, not all-inclusive)  operations, maintenance, improvement of Visitor Welcome or Information Centers, Convention Center, and Tourist Destination Facilities  promotion of the Convention Center and Tourist Destination Facilities Attachment: III.b. Financial Update (2970 : Financial Update ? June) FOURTH PERCENTAGE (These permissible uses are intended to be representative, not all-inclusive)  expansion, renovation, reconstruction of the convention center and outdoor venues June 20, 2014 Tourist Development Department, Okaloosa County, FL 4 of 6 Packet Pg. 193 Financial Update – June 2014 3.b.a FIFTH PERCENTAGE (These permissible uses are intended to be representative, not all-inclusive)  tourism promotion Attachment: III.b. Financial Update (2970 : Financial Update ? June) STRATEGIC MARKETING PLAN RevPAR Revenue per available room (RevPAR) is a widely used performance metric in the lodging industry. RevPar is a measurement for a point in time, so it is most appropriately used when comparing equivalent time periods (e.g. February 2014 to February 2013). However, since year-to-year comparison is not possible until twelve months of data are obtained, it is being presented here to establish benchmarks. RevPar = gross monthly receipts divided by days in month divided by number of units (data taken from Tax Collector’s monthly reports) June 20, 2014 Tourist Development Department, Okaloosa County, FL 5 of 6 Packet Pg. 194 Financial Update – June 2014 3.b.a EXPENDITURE TRANSACTION ANALYSIS Pursuant to Florida Statutes 125.0104(4)(e), “The council shall continuously review expenditures… Expenditures which the council believes to be unauthorized shall be reported to the county governing board and the Department of Revenue”. One of the most comprehensive reports from the County’s accounting system is the Expenditure Transaction Analysis, which lists the fiscal period, date, transaction type, check number, vendor number, vendor name, dollar amount, and description for each tourist development tax expenditure transaction. This report is being provided to assist the TDC in identifying possibly unauthorized expenditures. The following pages provide transaction detail for the month of May 2014. REQUESTED MOTION: Motion to recommend approval of the Financial Update as provided. Attachment: III.b. Financial Update (2970 : Financial Update ? June) June 20, 2014 Tourist Development Department, Okaloosa County, FL 6 of 6 Packet Pg. 195  SUNGARD PENTAMATION, INC. PAGE NUMBER: 1 DATE: 06/19/2014 OKALOOSA COUNTY BOCC AUDIT11 TIME: 17:07:25 EXPENDITURE TRANSACTION ANALYSIS SELECTION CRITERIA: transact.yr=’14’ and transact.period=’8’ and transact.fund=’104’ ACCOUNTING PERIOD: 9/14 FUND − 104 − TOURIST DEVELOPMENT FUND DEPARTMENT − 1151 − 5TH TDT−TOURISM PROMOTION ACCOUNT DATE T/C ENCUMBR REFERENCE VENDOR BUDGET EXPENDITURES ENCUMBRANCES DESCRIPTION 534003 CS−CONSULTING 8 /14 05/08/14 21 V1405505 21200456 GAIL MORGAN 3,166.67 .00 FILM COMMISSION SVCS TOTAL CS−CONSULTING .00 3,166.67 .00 534018 CS−CHAMBER OF COMMERCE 8 /14 05/01/14 21 1405085 002981 FWB CHAMBER OF C 5,000.00 .00 JAN−MAR2014 8 /14 05/01/14 21 1405085 002981 FWB CHAMBER OF C 5,000.00 .00 OCT−DEC2013 TOTAL CS−CHAMBER OF COMMERCE .00 10,000.00 .00 534500 CS−PERSONNEL 8 /14 05/08/14 21 1405498 21101150 LANDRUM STAFFING 345.60 .00 HALSEY 4/19/14 8 /14 05/08/14 21 V1405497 009350 KELLY SERVICES,I 406.80 .00 THATCHER 4/13/14 8 /14 05/08/14 21 V1405497 009350 KELLY SERVICES,I 692.80 .00 WARDLOW 4/13/13 8 /14 05/08/14 21 1405498 21101150 LANDRUM STAFFING 904.40 .00 NIXON 4/19/14 8 /14 05/08/14 21 V1405497 009350 KELLY SERVICES,I 121.24 .00 LATIMER 4/20/14 8 /14 05/08/14 21 V1405497 009350 KELLY SERVICES,I 692.80 .00 WARDLOW 4/20/14 8 /14 05/15/14 21 1405660 21101150 LANDRUM STAFFING 32.40 .00 HALSEY 4/26/14 8 /14 05/15/14 21 V1405659 009350 KELLY SERVICES,I 207.84 .00 LISHEFSKI 4/27/14 8 /14 05/15/14 21 V1405659 009350 KELLY SERVICES,I 406.80 .00 THATCHER 4/27/14 8 /14 05/15/14 21 V1405659 009350 KELLY SERVICES,I 649.50 .00 WARDLOW 4/27/14 8 /14 05/22/14 21 18270608 009350 KELLY SERVICES,I −147.22 .00 LATIMER 5/04/14 8 /14 05/22/14 21 V1405801 009350 KELLY SERVICES,I 147.22 .00 LATIMER 5/04/14 8 /14 05/22/14 21 V1405801 009350 KELLY SERVICES,I 138.56 .00 LISHEFSKI 5/4/14 8 /14 05/22/14 21 18270608 009350 KELLY SERVICES,I 147.22 .00 LATIMER 5/04/14 8 /14 05/22/14 21 V1405801 009350 KELLY SERVICES,I 554.24 .00 WARDLOW 5/4/14 8 /14 05/22/14 21 1405805 21101150 LANDRUM STAFFING 230.40 .00 HALSEY 5/3/14 8 /14 05/22/14 21 1405805 21101150 LANDRUM STAFFING 361.76 .00 NIXON 5/3/14 8 /14 06/05/14 21 1406101 21101150 LANDRUM STAFFING 938.32 .00 NIXON 5/10/14 TOTAL CS−PERSONNEL .00 6,830.68 .00 540002 TRAVEL OUT−OF−COUNTY 8 /14 05/01/14 21 V1405118 21200456 GAIL MORGAN 347.18 .00 TALLAHASSEE FL 8 /14 05/15/14 21 V1405671 21200456 GAIL MORGAN 1,059.59 .00 TRIBECA FILM FESTIVAL TOTAL TRAVEL OUT−OF−COUNTY .00 1,406.77 .00 540005 TRAVEL LODGING EXPENSES 8 /14 05/01/14 21 V1405118 21200456 GAIL MORGAN 225.00 .00 TALLAHASSEE FL 8 /14 05/15/14 21 V1405671 21200456 GAIL MORGAN 3,007.10 .00 TRIBECA FILM FESTIVAL TOTAL TRAVEL LODGING EXPENSES .00 3,232.10 .00 542001 POSTAGE/FREIGHT CHARGES 8 /14 05/29/14 21 1406002 008511 U S POSTMASTER 10,000.00 .00 PERMIT 252 BULK MAIL TOTAL POSTAGE/FREIGHT CHARGES .00 10,000.00 .00 Packet Pg. 196 545990 INSURANCE−OTHER 8 /14 05/01/14 19 BUDGET−5 62.00 GENERAL LIABILITY TOTAL INSURANCE−OTHER .00 62.00 .00 3.b.a RUN DATE 06/19/2014 TIME 17:07:26 SUNGARD PENTAMATION, INC. − FINANCIAL ACCOUNTING Attachment: III.b. Financial Update (2970 : Financial Update ? June)  SUNGARD PENTAMATION, INC. PAGE NUMBER: 2 DATE: 06/19/2014 OKALOOSA COUNTY BOCC AUDIT11 TIME: 17:07:25 EXPENDITURE TRANSACTION ANALYSIS SELECTION CRITERIA: transact.yr=’14’ and transact.period=’8’ and transact.fund=’104’ ACCOUNTING PERIOD: 9/14 FUND − 104 − TOURIST DEVELOPMENT FUND DEPARTMENT − 1151 − 5TH TDT−TOURISM PROMOTION ACCOUNT DATE T/C ENCUMBR REFERENCE VENDOR BUDGET EXPENDITURES ENCUMBRANCES DESCRIPTION 545990 INSURANCE−OTHER (cont’d) 548001 PROMOTIONAL ACTIVITIES 8 /14 05/15/14 21 1405686 21300295 PETER A MAYER AD 13,943.75 .00 TO97 MEDIA 8 /14 05/20/14 21 V2140187 014799 BANK OF AMERICA 2,473.80 .00 FIRST COAST PROMOTION 8 /14 05/21/14 18 21401020−01 21400180 PARKSBYNATURE NE −10,000.00 CHANGE ORDER − 1 8 /14 05/22/14 21 21401020−01 1405822 21400180 PARKSBYNATURE NE 5,000.00 −5,000.00 12 MONTH AGREEMENT FOR PA 8 /14 05/28/14 13 15,000.00 BT−CA−14−25 TOTAL PROMOTIONAL ACTIVITIES 15,000.00 21,417.55 −15,000.00 548020 WEBSITE DEV & MAINTENANCE 8 /14 05/02/14 21 V2140165 014799 BANK OF AMERICA 19.00 .00 DIGITAL FORTRESS, INC. 8 /14 05/02/14 21 V2140165 014799 BANK OF AMERICA 57.00 .00 DIGITAL FORTRESS, INC. 8 /14 05/20/14 21 V2140187 014799 BANK OF AMERICA 19.00 .00 DIGITAL FORTRESS, INC. 8 /14 05/20/14 21 V2140187 014799 BANK OF AMERICA 1,017.00 .00 REVIVE MEDIA SERVICES TOTAL WEBSITE DEV & MAINTENANCE .00 1,112.00 .00 548046 SUMMER CAMPAIGN 8 /14 05/28/14 13 12,363.00 BT−CA−14−25 TOTAL SUMMER CAMPAIGN 12,363.00 .00 .00 548047 NON−SEASONAL 8 /14 05/08/14 21 1405518 21300295 PETER A MAYER AD 15,000.00 .00 TO82 MILES MEDIA TOTAL NON−SEASONAL .00 15,000.00 .00 548090 PROMOTIONAL RESERVES 8 /14 05/28/14 13 −27,363.00 BT−CA−14−25 TOTAL PROMOTIONAL RESERVES −27,363.00 .00 .00 549906 BACKGROUND CHECKS 8 /14 05/22/14 21 V1405801 009350 KELLY SERVICES,I −7.45 .00 WARDLOW 3/23/14 8 /14 05/22/14 21 V1405801 009350 KELLY SERVICES,I 39.56 .00 WARDLOW 3/23/14 TOTAL BACKGROUND CHECKS .00 32.11 .00 551001 OFFICE SUPPLIES 8 /14 05/02/14 21 V2140165 014799 BANK OF AMERICA 318.72 .00 STAPLES DIRECT TOTAL OFFICE SUPPLIES .00 318.72 .00 TOTAL 5TH TDT−TOURISM PROMOTION .00 72,578.60 −15,000.00 Packet Pg. 197 3.b.a RUN DATE 06/19/2014 TIME 17:07:26 SUNGARD PENTAMATION, INC. − FINANCIAL ACCOUNTING Attachment: III.b. Financial Update (2970 : Financial Update ? June)  SUNGARD PENTAMATION, INC. PAGE NUMBER: 3 DATE: 06/19/2014 OKALOOSA COUNTY BOCC AUDIT11 TIME: 17:07:25 EXPENDITURE TRANSACTION ANALYSIS SELECTION CRITERIA: transact.yr=’14’ and transact.period=’8’ and transact.fund=’104’ ACCOUNTING PERIOD: 9/14 FUND − 104 − TOURIST DEVELOPMENT FUND DEPARTMENT − 1152 − 2ND TDT−ADMINISTRATION ACCOUNT DATE T/C ENCUMBR REFERENCE VENDOR BUDGET EXPENDITURES ENCUMBRANCES DESCRIPTION 512010 SALARIES/WAGES−FULL−TIME 8 /14 05/01/14 22 11,346.63 PAYROLL CHARGES 8 /14 05/15/14 22 11,194.46 PAYROLL CHARGES 8 /14 05/28/14 22 10,748.20 PAYROLL CHARGES TOTAL SALARIES/WAGES−FULL−TIME .00 33,289.29 .00 512020 SALARIES/WAGES−PART−TIME 8 /14 05/01/14 22 963.43 PAYROLL CHARGES 8 /14 05/15/14 22 1,007.21 PAYROLL CHARGES 8 /14 05/28/14 22 1,067.33 PAYROLL CHARGES TOTAL SALARIES/WAGES−PART−TIME .00 3,037.97 .00 521000 FICA TAXES 8 /14 05/01/14 22 918.11 PAYROLL CHARGES−FRINGE 8 /14 05/15/14 22 905.99 PAYROLL CHARGES−FRINGE 8 /14 05/28/14 22 876.76 PAYROLL CHARGES−FRINGE TOTAL FICA TAXES .00 2,700.86 .00 522000 RETIREMENT CONTRIBUTIONS 8 /14 05/01/14 22 1,454.89 PAYROLL CHARGES−FRINGE 8 /14 05/15/14 22 1,435.84 PAYROLL CHARGES−FRINGE 8 /14 05/28/14 22 1,363.12 PAYROLL CHARGES−FRINGE TOTAL RETIREMENT CONTRIBUTIONS .00 4,253.85 .00 523000 LIFE & HEALTH INSURANCE 8 /14 05/01/14 22 1,450.00 PAYROLL CHARGES−FRINGE 8 /14 05/01/14 22 60.60 PAYROLL CHARGES−FRINGE 8 /14 05/01/14 22 11.50 PAYROLL CHARGES−FRINGE 8 /14 05/01/14 22 11.55 PAYROLL CHARGES−FRINGE 8 /14 05/01/14 22 100.00 PAYROLL CHARGES 8 /14 05/15/14 22 1,450.00 PAYROLL CHARGES−FRINGE 8 /14 05/15/14 22 60.60 PAYROLL CHARGES−FRINGE 8 /14 05/15/14 22 11.55 PAYROLL CHARGES−FRINGE 8 /14 05/15/14 22 11.50 PAYROLL CHARGES−FRINGE 8 /14 05/15/14 22 50.00 PAYROLL CHARGES TOTAL LIFE & HEALTH INSURANCE .00 3,217.30 .00 523012 CONTRA L&H INS (REBATE) 8 /14 05/01/14 19 REBATE −80.00 INSURANCE REBATE ALLOCATI 8 /14 05/19/14 19 REBATE −80.00 INSURANCE REBATE ALLOCATI TOTAL CONTRA L&H INS (REBATE) .00 −160.00 .00 524000 WORKERS’ COMPENSATION 8 /14 05/01/14 19 BUDGET−3 151.00 MAY 2014 Packet Pg. 198 8 /14 05/01/14 19 BUDGET−3 151.00 MAY 2014 8 /14 05/02/14 19 COR8AD −151.00 REVERSE DUPL MAY POSTING TOTAL WORKERS’ COMPENSATION .00 151.00 .00 3.b.a RUN DATE 06/19/2014 TIME 17:07:26 SUNGARD PENTAMATION, INC. − FINANCIAL ACCOUNTING Attachment: III.b. Financial Update (2970 : Financial Update ? June)  SUNGARD PENTAMATION, INC. PAGE NUMBER: 4 DATE: 06/19/2014 OKALOOSA COUNTY BOCC AUDIT11 TIME: 17:07:25 EXPENDITURE TRANSACTION ANALYSIS SELECTION CRITERIA: transact.yr=’14’ and transact.period=’8’ and transact.fund=’104’ ACCOUNTING PERIOD: 9/14 FUND − 104 − TOURIST DEVELOPMENT FUND DEPARTMENT − 1152 − 2ND TDT−ADMINISTRATION ACCOUNT DATE T/C ENCUMBR REFERENCE VENDOR BUDGET EXPENDITURES ENCUMBRANCES DESCRIPTION 524000 WORKERS’ COMPENSATION (cont’d) 534001 CS−GENERAL FUND ADMIN 8 /14 05/01/14 19 BUDGET−1 33,248.00 GEN FUND ADMINISTRATION TOTAL CS−GENERAL FUND ADMIN .00 33,248.00 .00 540005 TRAVEL LODGING EXPENSES 8 /14 05/20/14 21 V2140187 014799 BANK OF AMERICA 161.40 .00 SHORES AT DAYTONA TOTAL TRAVEL LODGING EXPENSES .00 161.40 .00 541010 COMMUNICATIONS SERVICE 8 /14 05/01/14 21 1405041 001337 AT&T CORP 101.32 .00 TDD 8 /14 05/08/14 21 1405456 002790 COX COMMUNICATIO 8.50 .00 TDD TOTAL COMMUNICATIONS SERVICE .00 109.82 .00 541011 CELLULAR PHONES/PAGERS 8 /14 05/01/14 19 MOBILEDV −10.00 5/1/14 MOBILE DEVICE 8 /14 05/15/14 21 1405732 20900128 VERIZON WIRELESS 238.40 .00 3/24−4/23/14 TDD 8 /14 05/19/14 19 MOBILEDV −10.00 5/15/14 MOBILE DEVICE TOTAL CELLULAR PHONES/PAGERS .00 218.40 .00 542001 POSTAGE/FREIGHT CHARGES 8 /14 05/01/14 21 1405083 000362 FEDERAL EXPRESS 328.26 .00 148498911 TDD TOTAL POSTAGE/FREIGHT CHARGES .00 328.26 .00 544620 R/L−BUILDINGS 8 /14 05/02/14 21 V2140165 014799 BANK OF AMERICA 690.00 .00 A STORAGE SOLUTIONS OF DE 8 /14 05/20/14 21 V2140187 014799 BANK OF AMERICA 690.00 .00 A STORAGE SOLUTIONS OF DE TOTAL R/L−BUILDINGS .00 1,380.00 .00 544640 R/L−EQUIPMENT 8 /14 05/01/14 21 1405120 014376 MUZAK LLC 138.69 .00 JAN−MAR2014 8 /14 05/08/14 21 1405507 014376 MUZAK LLC 138.69 .00 TDD APR−JUN14 TOTAL R/L−EQUIPMENT .00 277.38 .00 545990 INSURANCE−OTHER 8 /14 05/01/14 19 BUDGET−5 434.00 GENERAL LIABILITY TOTAL INSURANCE−OTHER .00 434.00 .00 546620 RM−FACILITIES 8 /14 05/20/14 21 V2140187 014799 BANK OF AMERICA 76.00 .00 TERMINIX INT. LOCKBOX TOTAL RM−FACILITIES .00 76.00 .00 546640 RM−EQUIPMENT Packet Pg. 199 8 /14 05/20/14 21 V2140187 014799 BANK OF AMERICA 34.95 .00 FILTERS FAST TOTAL RM−EQUIPMENT .00 34.95 .00 3.b.a RUN DATE 06/19/2014 TIME 17:07:26 SUNGARD PENTAMATION, INC. − FINANCIAL ACCOUNTING Attachment: III.b. Financial Update (2970 : Financial Update ? June)  SUNGARD PENTAMATION, INC. PAGE NUMBER: 5 DATE: 06/19/2014 OKALOOSA COUNTY BOCC AUDIT11 TIME: 17:07:25 EXPENDITURE TRANSACTION ANALYSIS SELECTION CRITERIA: transact.yr=’14’ and transact.period=’8’ and transact.fund=’104’ ACCOUNTING PERIOD: 9/14 FUND − 104 − TOURIST DEVELOPMENT FUND DEPARTMENT − 1152 − 2ND TDT−ADMINISTRATION ACCOUNT DATE T/C ENCUMBR REFERENCE VENDOR BUDGET EXPENDITURES ENCUMBRANCES DESCRIPTION 546644 RM−VEHICLES−FLEET 546644 RM−VEHICLES−FLEET 8 /14 06/11/14 19 FLT BILL 87.12 MAY 14 FLEET BILL TOTAL RM−VEHICLES−FLEET .00 87.12 .00 549901 LEGAL ADVERTISING 8 /14 05/15/14 21 1405648 21201551 HALIFAX MEDIA GR 32.03 .00 LEG 6071 8 /14 05/15/14 21 1405648 21201551 HALIFAX MEDIA GR 39.20 .00 LEG 5969 TOTAL LEGAL ADVERTISING .00 71.23 .00 549906 BACKGROUND CHECKS 8 /14 05/08/14 21 V1405497 009350 KELLY SERVICES,I −7.45 .00 3/2/14 TDD 8 /14 05/08/14 21 V1405497 009350 KELLY SERVICES,I 39.56 .00 3/2/14 CONV CTR TOTAL BACKGROUND CHECKS .00 32.11 .00 551001 OFFICE SUPPLIES 8 /14 05/02/14 21 V2140165 014799 BANK OF AMERICA 29.74 .00 STAPLES DIRECT 8 /14 05/20/14 21 V2140187 014799 BANK OF AMERICA 17.29 .00 STAPLES DIRECT 8 /14 05/20/14 21 V2140187 014799 BANK OF AMERICA 191.02 .00 STAPLES DIRECT TOTAL OFFICE SUPPLIES .00 238.05 .00 552010 FLEET FUEL 8 /14 05/15/14 21 1405661 012181 KIM D LEE 73.75 .00 FUEL 5/8/14 TOM THUMB 8 /14 06/11/14 19 FLT BILL 104.74 MAY 14 FLEET BILL TOTAL FLEET FUEL .00 178.49 .00 552800 COMPUTER SUPPLIES 8 /14 05/02/14 21 V2140165 014799 BANK OF AMERICA −80.49 .00 STAPLES DIRECT 8 /14 05/20/14 21 V2140187 014799 BANK OF AMERICA 178.48 .00 STAPLES DIRECT 8 /14 05/20/14 21 V2140187 014799 BANK OF AMERICA 477.60 .00 STAPLS3145329930000 8 /14 05/20/14 21 V2140187 014799 BANK OF AMERICA 1,085.31 .00 STAPLES DIRECT TOTAL COMPUTER SUPPLIES .00 1,660.90 .00 552990 OTHER SUPPLIES 8 /14 05/02/14 21 V2140165 014799 BANK OF AMERICA −549.99 .00 STAPLS3145252517004 8 /14 05/02/14 21 V2140165 014799 BANK OF AMERICA −180.00 .00 STAPLS3145252517002 8 /14 05/02/14 21 V2140165 014799 BANK OF AMERICA 23.17 .00 BATTERIES PLUS #04 8 /14 05/02/14 21 V2140165 014799 BANK OF AMERICA 34.95 .00 STAPLES DIRECT 8 /14 05/02/14 21 V2140165 014799 BANK OF AMERICA 111.05 .00 SECAP USA INC 8 /14 05/02/14 21 V2140165 014799 BANK OF AMERICA 180.00 .00 STAPLS3145252517000 8 /14 05/02/14 21 V2140165 014799 BANK OF AMERICA 364.77 .00 WE COUNT PEOPLE LLC 8 /14 05/02/14 21 V2140165 014799 BANK OF AMERICA 423.18 .00 COAST TO COAST COMPUTE 8 /14 05/02/14 21 V2140165 014799 BANK OF AMERICA 549.99 .00 STAPLS3145252517000 8 /14 05/02/14 21 V2140165 014799 BANK OF AMERICA 622.48 .00 STAPLS3145290084000 Packet Pg. 200 TOTAL OTHER SUPPLIES .00 1,579.60 .00 554001 BOOK/PUB/SUB/MEMBERSHIPS 3.b.a RUN DATE 06/19/2014 TIME 17:07:26 SUNGARD PENTAMATION, INC. − FINANCIAL ACCOUNTING Attachment: III.b. Financial Update (2970 : Financial Update ? June)  SUNGARD PENTAMATION, INC. PAGE NUMBER: 6 DATE: 06/19/2014 OKALOOSA COUNTY BOCC AUDIT11 TIME: 17:07:25 EXPENDITURE TRANSACTION ANALYSIS SELECTION CRITERIA: transact.yr=’14’ and transact.period=’8’ and transact.fund=’104’ ACCOUNTING PERIOD: 9/14 FUND − 104 − TOURIST DEVELOPMENT FUND DEPARTMENT − 1152 − 2ND TDT−ADMINISTRATION ACCOUNT DATE T/C ENCUMBR REFERENCE VENDOR BUDGET EXPENDITURES ENCUMBRANCES DESCRIPTION 554001 BOOK/PUB/SUB/MEMBERSHIPS 8 /14 05/20/14 21 V2140187 014799 BANK OF AMERICA 432.00 .00 CTC CONSTANTCONTACT.COM TOTAL BOOK/PUB/SUB/MEMBERSHIPS .00 432.00 .00 555001 TRAINING/EDUCATION EXPENS 8 /14 05/20/14 21 V2140187 014799 BANK OF AMERICA 295.00 .00 FACVB.ORG TOTAL TRAINING/EDUCATION EXPENS .00 295.00 .00 564503 COMPUTER EQUIPMENT 8 /14 05/22/14 21 1405772 009744 DELL MARKETING L −599.00 .00 CREDIT TO PO21301833 TOTAL COMPUTER EQUIPMENT .00 −599.00 .00 581205 OI FIRE DISTRICT 8 /14 05/08/14 21 V1405514 010500 OKALOOSA ISLAND 24,430.78 .00 50%BEACH 4 TOTAL OI FIRE DISTRICT .00 24,430.78 .00 581210 DESTIN FIRE DEPARTMENT 8 /14 05/29/14 21 1405909 010851 DESTIN FIRE CONT 58,326.88 .00 MAR2014 TOTAL DESTIN FIRE DEPARTMENT .00 58,326.88 .00 591001 BT−GENERAL FUND 8 /14 05/01/14 19 BUDGET−4 45,961.00 MAY 2014 TOTAL BT−GENERAL FUND .00 45,961.00 .00 TOTAL 2ND TDT−ADMINISTRATION .00 215,452.64 .00 Packet Pg. 201 3.b.a RUN DATE 06/19/2014 TIME 17:07:27 SUNGARD PENTAMATION, INC. − FINANCIAL ACCOUNTING Attachment: III.b. Financial Update (2970 : Financial Update ? June)  SUNGARD PENTAMATION, INC. PAGE NUMBER: 7 DATE: 06/19/2014 OKALOOSA COUNTY BOCC AUDIT11 TIME: 17:07:25 EXPENDITURE TRANSACTION ANALYSIS SELECTION CRITERIA: transact.yr=’14’ and transact.period=’8’ and transact.fund=’104’ ACCOUNTING PERIOD: 9/14 FUND − 104 − TOURIST DEVELOPMENT FUND DEPARTMENT − 1172 − 3RD TDT−C.C. PROMOTIONS ACCOUNT DATE T/C ENCUMBR REFERENCE VENDOR BUDGET EXPENDITURES ENCUMBRANCES DESCRIPTION 512010 SALARIES/WAGES−FULL−TIME 8 /14 05/01/14 22 6,816.80 PAYROLL CHARGES 8 /14 05/15/14 22 8,493.76 PAYROLL CHARGES 8 /14 05/28/14 22 5,389.60 PAYROLL CHARGES TOTAL SALARIES/WAGES−FULL−TIME .00 20,700.16 .00 521000 FICA TAXES 8 /14 05/01/14 22 499.47 PAYROLL CHARGES−FRINGE 8 /14 05/15/14 22 627.76 PAYROLL CHARGES−FRINGE 8 /14 05/28/14 22 410.43 PAYROLL CHARGES−FRINGE TOTAL FICA TAXES .00 1,537.66 .00 522000 RETIREMENT CONTRIBUTIONS 8 /14 05/01/14 22 473.77 PAYROLL CHARGES−FRINGE 8 /14 05/15/14 22 590.32 PAYROLL CHARGES−FRINGE 8 /14 05/28/14 22 374.58 PAYROLL CHARGES−FRINGE TOTAL RETIREMENT CONTRIBUTIONS .00 1,438.67 .00 523000 LIFE & HEALTH INSURANCE 8 /14 05/01/14 22 1,450.00 PAYROLL CHARGES−FRINGE 8 /14 05/01/14 22 48.48 PAYROLL CHARGES−FRINGE 8 /14 05/01/14 22 9.20 PAYROLL CHARGES−FRINGE 8 /14 05/01/14 22 9.24 PAYROLL CHARGES−FRINGE 8 /14 05/15/14 22 1,450.00 PAYROLL CHARGES−FRINGE 8 /14 05/15/14 22 48.48 PAYROLL CHARGES−FRINGE 8 /14 05/15/14 22 9.24 PAYROLL CHARGES−FRINGE 8 /14 05/15/14 22 9.20 PAYROLL CHARGES−FRINGE TOTAL LIFE & HEALTH INSURANCE .00 3,033.84 .00 523012 CONTRA L&H INS (REBATE) 8 /14 05/01/14 19 REBATE −80.00 INSURANCE REBATE ALLOCATI 8 /14 05/19/14 19 REBATE −80.00 INSURANCE REBATE ALLOCATI TOTAL CONTRA L&H INS (REBATE) .00 −160.00 .00 524000 WORKERS’ COMPENSATION 8 /14 05/01/14 19 BUDGET−3 47.00 MAY 2014 8 /14 05/01/14 19 BUDGET−3 47.00 MAY 2014 8 /14 05/02/14 19 COR8AD −47.00 REVERSE DUPL MAY POSTING TOTAL WORKERS’ COMPENSATION .00 47.00 .00 540002 TRAVEL OUT−OF−COUNTY 8 /14 05/02/14 21 V2140165 014799 BANK OF AMERICA 15.00 .00 MUSIC CITY CENTER 8 /14 05/02/14 21 V2140165 014799 BANK OF AMERICA 15.00 .00 MUSIC CITY CENTER 8 /14 05/02/14 21 V2140165 014799 BANK OF AMERICA 15.00 .00 MUSIC CITY CENTER Packet Pg. 202 8 /14 05/02/14 21 V2140165 014799 BANK OF AMERICA 15.00 .00 MUSIC CITY CENTER 8 /14 05/15/14 21 1405668 20500694 TISHA MARAJ 84.48 .00 RAPIDCITY 4/28−5/2/14 8 /14 05/20/14 21 V2140187 014799 BANK OF AMERICA 28.00 .00 WESTIN ANNEX #145 Q26 3.b.a RUN DATE 06/19/2014 TIME 17:07:27 SUNGARD PENTAMATION, INC. − FINANCIAL ACCOUNTING Attachment: III.b. Financial Update (2970 : Financial Update ? June)  SUNGARD PENTAMATION, INC. PAGE NUMBER: 8 DATE: 06/19/2014 OKALOOSA COUNTY BOCC AUDIT11 TIME: 17:07:25 EXPENDITURE TRANSACTION ANALYSIS SELECTION CRITERIA: transact.yr=’14’ and transact.period=’8’ and transact.fund=’104’ ACCOUNTING PERIOD: 9/14 FUND − 104 − TOURIST DEVELOPMENT FUND DEPARTMENT − 1172 − 3RD TDT−C.C. PROMOTIONS ACCOUNT DATE T/C ENCUMBR REFERENCE VENDOR BUDGET EXPENDITURES ENCUMBRANCES DESCRIPTION 540002 TRAVEL OUT−OF−COUNTY (cont’d) 8 /14 05/20/14 21 V2140187 014799 BANK OF AMERICA 44.00 .00 WESTIN ANNEX #145 Q26 8 /14 05/20/14 21 V2140187 014799 BANK OF AMERICA 315.00 .00 DELTA AIR 0062357991447 8 /14 05/20/14 21 V2140187 014799 BANK OF AMERICA 327.00 .00 DELTA AIR 0062357415661 8 /14 05/20/14 21 V2140187 014799 BANK OF AMERICA 385.00 .00 DELTA AIR 0067446278105 8 /14 05/20/14 21 V2140187 014799 BANK OF AMERICA 639.00 .00 AMERICAN AI 0012389022845 8 /14 05/20/14 21 V2140187 014799 BANK OF AMERICA 3.00 .00 LANIER PARKING #10368 8 /14 05/20/14 21 V2140187 014799 BANK OF AMERICA 6.00 .00 LANIER PARKING #10369 8 /14 05/20/14 21 V2140187 014799 BANK OF AMERICA 25.00 .00 AMERICAN AI 0010266537113 8 /14 05/22/14 21 1405838 EMP00269 APRIL SARVER 105.00 .00 ATLANTA 4/22−25/14 TOTAL TRAVEL OUT−OF−COUNTY .00 2,021.48 .00 540005 TRAVEL LODGING EXPENSES 8 /14 05/02/14 21 V2140165 014799 BANK OF AMERICA 108.10 .00 FAIRFIELD INN & SUITES 8 /14 05/02/14 21 V2140165 014799 BANK OF AMERICA 154.10 .00 FAIRFIELD INN&SUITES ALBY 8 /14 05/02/14 21 V2140165 014799 BANK OF AMERICA 230.28 .00 RENAISSANCE HOTELS 9671L 8 /14 05/02/14 21 V2140165 014799 BANK OF AMERICA 474.20 .00 HOMEWOOD SUITES GRMTWN 8 /14 05/02/14 21 V2140165 014799 BANK OF AMERICA 474.20 .00 HOMEWOOD SUITES GRMTWN 8 /14 05/02/14 21 V2140165 014799 BANK OF AMERICA 871.10 .00 HAMPTON INN VANDERBILT EL 8 /14 05/20/14 21 V2140187 014799 BANK OF AMERICA 448.92 .00 WESTIN PEACHTREE PLAZA 8 /14 05/20/14 21 V2140187 014799 BANK OF AMERICA 21.60 .00 WESTIN PEACHTREE PLAZA TOTAL TRAVEL LODGING EXPENSES .00 2,782.50 .00 541011 CELLULAR PHONES/PAGERS 8 /14 05/15/14 21 1405732 20900128 VERIZON WIRELESS 80.02 .00 3/24−4/23/14 TDD TOTAL CELLULAR PHONES/PAGERS .00 80.02 .00 542001 POSTAGE/FREIGHT CHARGES 8 /14 05/02/14 21 V2140165 014799 BANK OF AMERICA −87.02 .00 FEDEX 455096957 8 /14 05/02/14 21 V2140165 014799 BANK OF AMERICA 7.17 .00 UPS 2952Q0CN3F3 8 /14 05/02/14 21 V2140165 014799 BANK OF AMERICA 7.17 .00 UPS 2942D24O56P 8 /14 05/02/14 21 V2140165 014799 BANK OF AMERICA 7.17 .00 UPS 2942D1AAG5P 8 /14 05/02/14 21 V2140165 014799 BANK OF AMERICA 7.17 .00 UPS 29325001N6J 8 /14 05/02/14 21 V2140165 014799 BANK OF AMERICA 10.12 .00 UPS 1Z69Y20V0396849688 8 /14 05/02/14 21 V2140165 014799 BANK OF AMERICA 10.12 .00 UPS 1Z69Y20V0399374873 8 /14 05/02/14 21 V2140165 014799 BANK OF AMERICA 12.91 .00 UPS 1Z69Y20V0395834267 8 /14 05/02/14 21 V2140165 014799 BANK OF AMERICA 25.00 .00 FEDEX 454358634 8 /14 05/02/14 21 V2140165 014799 BANK OF AMERICA 31.88 .00 UPS 1Z69Y20V0790350540 8 /14 05/02/14 21 V2140165 014799 BANK OF AMERICA 38.02 .00 FEDEX 454967628 8 /14 05/02/14 21 V2140165 014799 BANK OF AMERICA 130.81 .00 FEDEX 455096957 8 /14 05/02/14 21 V2140165 014799 BANK OF AMERICA 271.04 .00 ABF TRANSPORTATION SVC 8 /14 05/02/14 21 V2140165 014799 BANK OF AMERICA −43.79 .00 FEDEX 455096957 8 /14 05/20/14 21 V2140187 014799 BANK OF AMERICA 6.07 .00 UPS 293394JB1DL 8 /14 05/20/14 21 V2140187 014799 BANK OF AMERICA 13.41 .00 UPS 1Z69Y20V0393360755 Packet Pg. 203 TOTAL POSTAGE/FREIGHT CHARGES .00 447.25 .00 544620 R/L−BUILDINGS 3.b.a RUN DATE 06/19/2014 TIME 17:07:27 SUNGARD PENTAMATION, INC. − FINANCIAL ACCOUNTING Attachment: III.b. Financial Update (2970 : Financial Update ? June)  SUNGARD PENTAMATION, INC. PAGE NUMBER: 9 DATE: 06/19/2014 OKALOOSA COUNTY BOCC AUDIT11 TIME: 17:07:25 EXPENDITURE TRANSACTION ANALYSIS SELECTION CRITERIA: transact.yr=’14’ and transact.period=’8’ and transact.fund=’104’ ACCOUNTING PERIOD: 9/14 FUND − 104 − TOURIST DEVELOPMENT FUND DEPARTMENT − 1172 − 3RD TDT−C.C. PROMOTIONS ACCOUNT DATE T/C ENCUMBR REFERENCE VENDOR BUDGET EXPENDITURES ENCUMBRANCES DESCRIPTION 544620 R/L−BUILDINGS 8 /14 05/02/14 21 V2140165 014799 BANK OF AMERICA 210.00 .00 A STORAGE SOLUTIONS OF DE 8 /14 05/20/14 21 V2140187 014799 BANK OF AMERICA 210.00 .00 A STORAGE SOLUTIONS OF DE TOTAL R/L−BUILDINGS .00 420.00 .00 545990 INSURANCE−OTHER 8 /14 05/01/14 19 BUDGET−5 60.00 GENERAL LIABILITY TOTAL INSURANCE−OTHER .00 60.00 .00 547002 PRINTING & BINDING 8 /14 05/02/14 21 V2140165 014799 BANK OF AMERICA 99.19 .00 IMAGE PRINTING & DIGITAL 8 /14 05/20/14 21 V2140187 014799 BANK OF AMERICA 319.47 .00 VISTAPR VistaPrint.com 8 /14 05/30/14 17 21401422−01 21400218 ROGERS PRINTING 2,499.00 FLOOR PLAN BROCHURE (TO I TOTAL PRINTING & BINDING .00 418.66 2,499.00 548001 PROMOTIONAL ACTIVITIES 8 /14 05/02/14 21 V2140165 014799 BANK OF AMERICA 11.87 .00 AC MOORE STR 123 8 /14 05/02/14 21 V2140165 014799 BANK OF AMERICA 18.72 .00 WAL−MART #0919 8 /14 05/02/14 21 V2140165 014799 BANK OF AMERICA 40.64 .00 WAL−MART #1362 8 /14 05/02/14 21 V2140165 014799 BANK OF AMERICA 42.95 .00 WAL−MART #0919 8 /14 05/02/14 21 V2140165 014799 BANK OF AMERICA 43.50 .00 TARGET 00007401 8 /14 05/02/14 21 V2140165 014799 BANK OF AMERICA 49.45 .00 CANDYMAKER 8 /14 05/02/14 21 V2140165 014799 BANK OF AMERICA 50.40 .00 OLD TIME POTTERY 0025 8 /14 05/02/14 21 V2140165 014799 BANK OF AMERICA 70.27 .00 MICHAELS STORES 4740 8 /14 05/02/14 21 V2140165 014799 BANK OF AMERICA 157.32 .00 VISTAPR VistaPrint.com 8 /14 05/02/14 21 V2140165 014799 BANK OF AMERICA 175.00 .00 TOTALLY (866) 795−4657 8 /14 05/02/14 21 V2140165 014799 BANK OF AMERICA 296.64 .00 TOTALLY (866) 795−4657 8 /14 05/08/14 21 21401137−01 1405435 21100696 4IMPRINT 1,217.00 −1,217.00 1,500 ROAD RUNNER SPORTPA 8 /14 05/20/14 21 V2140187 014799 BANK OF AMERICA 312.52 .00 A2Z SPECIALTY ADVERTISI 8 /14 05/21/14 17 21401362−05 013788 FLORIDA TOURISM 272.35 8.5 X 11 BROCHURE SLOT AT 8 /14 05/21/14 17 21401362−06 013788 FLORIDA TOURISM 272.35 8.5 X 11 BROCHURE SLOT AT 8 /14 05/21/14 17 21401362−07 013788 FLORIDA TOURISM 272.35 8.5 X 11 BROCHURE SLOT AT 8 /14 05/21/14 17 21401362−08 013788 FLORIDA TOURISM 315.00 41 X 26 TRANSPARENCY SLOT 8 /14 05/21/14 17 21401362−01 013788 FLORIDA TOURISM 272.35 8.5 X 11 BROCHURE SLOT AT 8 /14 05/21/14 17 21401362−02 013788 FLORIDA TOURISM 272.35 8.5 X 11 BROCHURE SLOT AT 8 /14 05/21/14 17 21401362−03 013788 FLORIDA TOURISM 236.25 11 X 14 TRANSPARENCY SLOT 8 /14 05/21/14 17 21401362−04 013788 FLORIDA TOURISM 472.50 30 X 20 TRANSPARENCY SLOT TOTAL PROMOTIONAL ACTIVITIES .00 2,486.28 1,168.50 548002 EVENT PROMOTIONAL ACTIVTY 8 /14 05/01/14 21 V1405104 000428 HORIZONS OF OKAL 7,500.00 .00 2013 BURNING UP BEACH 8 /14 05/02/14 21 V2140165 014799 BANK OF AMERICA 319.44 .00 RAMADA PLAZA BEACH RES 8 /14 05/02/14 21 V2140165 014799 BANK OF AMERICA 375.00 .00 PAYPAL TAMMYSJOURN 8 /14 05/02/14 21 V2140165 014799 BANK OF AMERICA 500.00 .00 EGLAF TICKET & TOURS Packet Pg. 204 8 /14 05/14/14 17 21401315−01 21400211 ALEX LAU FILM PR 1,350.00 PHOTOGRAPHER FOR GRAND OP TOTAL EVENT PROMOTIONAL ACTIVTY .00 8,694.44 1,350.00 3.b.a RUN DATE 06/19/2014 TIME 17:07:28 SUNGARD PENTAMATION, INC. − FINANCIAL ACCOUNTING Attachment: III.b. Financial Update (2970 : Financial Update ? June)  SUNGARD PENTAMATION, INC. PAGE NUMBER: 10 DATE: 06/19/2014 OKALOOSA COUNTY BOCC AUDIT11 TIME: 17:07:25 EXPENDITURE TRANSACTION ANALYSIS SELECTION CRITERIA: transact.yr=’14’ and transact.period=’8’ and transact.fund=’104’ ACCOUNTING PERIOD: 9/14 FUND − 104 − TOURIST DEVELOPMENT FUND DEPARTMENT − 1172 − 3RD TDT−C.C. PROMOTIONS ACCOUNT DATE T/C ENCUMBR REFERENCE VENDOR BUDGET EXPENDITURES ENCUMBRANCES DESCRIPTION 548003 TRADE SHOW FEES 548003 TRADE SHOW FEES 8 /14 05/02/14 21 V2140165 014799 BANK OF AMERICA −93.36 .00 FREEMAN NASHVILLE 8 /14 05/02/14 21 V2140165 014799 BANK OF AMERICA 175.00 .00 EGLAF TICKET & TOURS 8 /14 05/02/14 21 V2140165 014799 BANK OF AMERICA 175.00 .00 HURAF ITT UNOFF TRAVEL 8 /14 05/02/14 21 V2140165 014799 BANK OF AMERICA 175.00 .00 ITT 11410073 8 /14 05/02/14 21 V2140165 014799 BANK OF AMERICA 186.75 .00 FREEMAN NASHVILLE 8 /14 05/02/14 21 V2140165 014799 BANK OF AMERICA 300.00 .00 EGLAF TICKET & TOURS 8 /14 05/02/14 21 V2140165 014799 BANK OF AMERICA 492.44 .00 HICKS CONVENTION SERVICE 8 /14 05/02/14 21 V2140165 014799 BANK OF AMERICA 600.00 .00 SOUTHERNSHOWS INC 8 /14 05/02/14 21 V2140165 014799 BANK OF AMERICA 785.00 .00 PARAGON EVENTS INC. 8 /14 05/02/14 21 V2140165 014799 BANK OF AMERICA 950.51 .00 FREEMAN NASHVILLE 8 /14 05/20/14 21 V2140187 014799 BANK OF AMERICA 60.00 .00 VISIT FLORIDA SERVICE CEN 8 /14 05/20/14 21 V2140187 014799 BANK OF AMERICA 145.85 .00 FREEMAN ATLANTA 8 /14 05/20/14 21 V2140187 014799 BANK OF AMERICA 800.53 .00 HARGROVE INC 8 /14 05/20/14 21 V2140187 014799 BANK OF AMERICA 1,450.00 .00 GAMPI 8 /14 05/22/14 21 1405870 013788 FLORIDA TOURISM 2,300.00 .00 BOOTH REGISTRATION TOTAL TRADE SHOW FEES .00 8,502.72 .00 548011 AGENCY SVCS−OTHER 8 /14 05/22/14 21 1405823 21300295 PETER A MAYER AD 4,945.00 .00 TO88 MEDIA/STAFF TOTAL AGENCY SVCS−OTHER .00 4,945.00 .00 548020 WEBSITE DEV & MAINTENANCE 8 /14 05/20/14 21 V2140187 014799 BANK OF AMERICA 30.34 .00 GODADDY.COM TOTAL WEBSITE DEV & MAINTENANCE .00 30.34 .00 548048 GROUP & CONVEN CAMPAIGN 8 /14 05/28/14 13 6,450.00 BT−CA−14−25 TOTAL GROUP & CONVEN CAMPAIGN 6,450.00 .00 .00 548050 SPONSORSHIPS 8 /14 05/05/14 17 21401250−01 21000426 FLORIDA STATE RA 1,000.00 ADVERTISING "BIKE WEEK DA 8 /14 05/05/14 17 21401250−02 21000426 FLORIDA STATE RA 500.00 ADVERTISING "TUNDER BEACH 8 /14 05/05/14 17 21401250−03 21000426 FLORIDA STATE RA 1,000.00 ADVERTISING "STURGIS MOTO 8 /14 05/05/14 17 21401250−04 21000426 FLORIDA STATE RA 1,000.00 ADVERTISING "LEESBURG BIK 8 /14 05/05/14 17 21401250−05 21000426 FLORIDA STATE RA 5,000.00 POSTER MAIL−OUTS TO DEALE 8 /14 05/05/14 17 21401250−06 21000426 FLORIDA STATE RA 1,750.00 DIRECT MAIL OUTS 8 /14 05/05/14 17 21401250−07 21000426 FLORIDA STATE RA 2,250.00 ADVERTISING "THUNDER ROAD 8 /14 05/05/14 17 21401250−08 21000426 FLORIDA STATE RA 2,250.00 ADVERTISING "REBEL RIDER 8 /14 05/05/14 17 21401250−09 21000426 FLORIDA STATE RA 750.00 BULK MAGNET ORDERS 8 /14 05/05/14 17 21401250−10 21000426 FLORIDA STATE RA 4,500.00 ADVERTISING THUNDER PRESS 8 /14 05/22/14 21 21400224−01 1405845 21001488 SOUTHERN EVENTS 15,974.86 −19,904.69 SPECIAL EVENT AND SPONSOR 8 /14 05/22/14 21 21400003−01 1405779 21301431 EMERALD COAST SP 20,000.00 −20,000.00 CHANGE ORDER − 1 Packet Pg. 205 TOTAL SPONSORSHIPS .00 35,974.86 −19,904.69 548060 SPECIAL EVENTS 3.b.a RUN DATE 06/19/2014 TIME 17:07:28 SUNGARD PENTAMATION, INC. − FINANCIAL ACCOUNTING Attachment: III.b. Financial Update (2970 : Financial Update ? June)  SUNGARD PENTAMATION, INC. PAGE NUMBER: 11 DATE: 06/19/2014 OKALOOSA COUNTY BOCC AUDIT11 TIME: 17:07:25 EXPENDITURE TRANSACTION ANALYSIS SELECTION CRITERIA: transact.yr=’14’ and transact.period=’8’ and transact.fund=’104’ ACCOUNTING PERIOD: 9/14 FUND − 104 − TOURIST DEVELOPMENT FUND DEPARTMENT − 1172 − 3RD TDT−C.C. PROMOTIONS ACCOUNT DATE T/C ENCUMBR REFERENCE VENDOR BUDGET EXPENDITURES ENCUMBRANCES DESCRIPTION 548060 SPECIAL EVENTS 8 /14 05/27/14 17 21401384−01 21001823 FLORIDA POWERBOA 20,000.00 SPECIAL EVENT AND SPONSOR TOTAL SPECIAL EVENTS .00 .00 20,000.00 548070 ADVERTISING 8 /14 05/02/14 21 V2140165 014799 BANK OF AMERICA 1,000.00 .00 THE GREATER FWB COC 8 /14 05/02/14 21 V2140165 014799 BANK OF AMERICA 1,025.34 .00 CLEAR CHANNEL OUTDOOR 8 /14 05/05/14 17 21401253−01 21001821 COLLINSON & COMP 24,549.00 FULL PAGE AD INSERTION VF 8 /14 05/28/14 13 24,549.00 BT−CA−14−25 TOTAL ADVERTISING 24,549.00 2,025.34 24,549.00 548090 PROMOTIONAL RESERVES 8 /14 05/28/14 13 −30,999.00 BT−CA−14−25 TOTAL PROMOTIONAL RESERVES −30,999.00 .00 .00 554001 BOOK/PUB/SUB/MEMBERSHIPS 8 /14 05/02/14 21 V2140165 014799 BANK OF AMERICA 55.00 .00 CTC CONSTANTCONTACT.COM 8 /14 05/02/14 21 V2140165 014799 BANK OF AMERICA 55.00 .00 CTC CONSTANTCONTACT.COM 8 /14 05/02/14 21 V2140165 014799 BANK OF AMERICA 195.00 .00 RCMA 8 /14 05/15/14 21 1405750 21300970 YOUR MILITARY RE 249.00 .00 2014 YRLY MBRSHP 8 /14 05/20/14 21 V2140187 014799 BANK OF AMERICA 55.00 .00 CTC CONSTANTCONTACT.COM 8 /14 05/20/14 21 V2140187 014799 BANK OF AMERICA 55.00 .00 CTC CONSTANTCONTACT.COM 8 /14 05/20/14 21 V2140187 014799 BANK OF AMERICA 295.00 .00 ELITE BRIDAL EVENTS LLC 8 /14 05/20/14 21 V2140187 014799 BANK OF AMERICA 450.00 .00 MEETING PROFESSIONALS IN TOTAL BOOK/PUB/SUB/MEMBERSHIPS .00 1,409.00 .00 TOTAL 3RD TDT−C.C. PROMOTIONS .00 96,895.22 29,661.81 Packet Pg. 206 3.b.a RUN DATE 06/19/2014 TIME 17:07:29 SUNGARD PENTAMATION, INC. − FINANCIAL ACCOUNTING Attachment: III.b. Financial Update (2970 : Financial Update ? June)  SUNGARD PENTAMATION, INC. PAGE NUMBER: 12 DATE: 06/19/2014 OKALOOSA COUNTY BOCC AUDIT11 TIME: 17:07:25 EXPENDITURE TRANSACTION ANALYSIS SELECTION CRITERIA: transact.yr=’14’ and transact.period=’8’ and transact.fund=’104’ ACCOUNTING PERIOD: 9/14 FUND − 104 − TOURIST DEVELOPMENT FUND DEPARTMENT − 1173 − 3RD TDT−C.C. ADMIN ACCOUNT DATE T/C ENCUMBR REFERENCE VENDOR BUDGET EXPENDITURES ENCUMBRANCES DESCRIPTION 512010 SALARIES/WAGES−FULL−TIME 8 /14 05/01/14 22 24,377.50 PAYROLL CHARGES 8 /14 05/15/14 22 23,913.74 PAYROLL CHARGES 8 /14 05/28/14 22 24,399.77 PAYROLL CHARGES TOTAL SALARIES/WAGES−FULL−TIME .00 72,691.01 .00 512020 SALARIES/WAGES−PART−TIME 8 /14 05/01/14 22 1,012.54 PAYROLL CHARGES 8 /14 05/15/14 22 1,008.48 PAYROLL CHARGES 8 /14 05/28/14 22 552.85 PAYROLL CHARGES TOTAL SALARIES/WAGES−PART−TIME .00 2,573.87 .00 514010 OVERTIME 8 /14 05/01/14 22 134.28 PAYROLL CHARGES 8 /14 05/15/14 22 1,785.48 PAYROLL CHARGES 8 /14 05/28/14 22 261.80 PAYROLL CHARGES 8 /14 06/06/14 19 AJE8FA −1,240.45 RECLASS2014 FLOOD PAYROLL TOTAL OVERTIME .00 941.11 .00 521000 FICA TAXES 8 /14 05/01/14 22 1,866.82 PAYROLL CHARGES−FRINGE 8 /14 05/15/14 22 1,957.35 PAYROLL CHARGES−FRINGE 8 /14 05/28/14 22 1,907.55 PAYROLL CHARGES−FRINGE 8 /14 06/06/14 19 AJE8FA −175.61 RECLASS2014 FLOOD PAYROLL TOTAL FICA TAXES .00 5,556.11 .00 522000 RETIREMENT CONTRIBUTIONS 8 /14 05/01/14 22 1,798.68 PAYROLL CHARGES−FRINGE 8 /14 05/15/14 22 2,003.13 PAYROLL CHARGES−FRINGE 8 /14 05/15/14 22 108.96 PAYROLL CHARGES 8 /14 05/28/14 22 1,884.19 PAYROLL CHARGES−FRINGE 8 /14 06/06/14 19 AJE8FA −94.89 RECLASS2014 FLOOD PAYROLL TOTAL RETIREMENT CONTRIBUTIONS .00 5,700.07 .00 523000 LIFE & HEALTH INSURANCE 8 /14 05/01/14 22 181.80 PAYROLL CHARGES−FRINGE 8 /14 05/01/14 22 39.10 PAYROLL CHARGES−FRINGE 8 /14 05/01/14 22 39.27 PAYROLL CHARGES−FRINGE 8 /14 05/01/14 22 3,262.50 PAYROLL CHARGES−FRINGE 8 /14 05/01/14 22 400.00 PAYROLL CHARGES 8 /14 05/15/14 22 3,262.50 PAYROLL CHARGES−FRINGE 8 /14 05/15/14 22 181.80 PAYROLL CHARGES−FRINGE 8 /14 05/15/14 22 39.27 PAYROLL CHARGES−FRINGE 8 /14 05/15/14 22 39.10 PAYROLL CHARGES−FRINGE Packet Pg. 207 8 /14 05/15/14 22 400.00 PAYROLL CHARGES TOTAL LIFE & HEALTH INSURANCE .00 7,845.34 .00 3.b.a RUN DATE 06/19/2014 TIME 17:07:29 SUNGARD PENTAMATION, INC. − FINANCIAL ACCOUNTING Attachment: III.b. Financial Update (2970 : Financial Update ? June)  SUNGARD PENTAMATION, INC. PAGE NUMBER: 13 DATE: 06/19/2014 OKALOOSA COUNTY BOCC AUDIT11 TIME: 17:07:25 EXPENDITURE TRANSACTION ANALYSIS SELECTION CRITERIA: transact.yr=’14’ and transact.period=’8’ and transact.fund=’104’ ACCOUNTING PERIOD: 9/14 FUND − 104 − TOURIST DEVELOPMENT FUND DEPARTMENT − 1173 − 3RD TDT−C.C. ADMIN ACCOUNT DATE T/C ENCUMBR REFERENCE VENDOR BUDGET EXPENDITURES ENCUMBRANCES DESCRIPTION 523012 CONTRA L&H INS (REBATE) 523012 CONTRA L&H INS (REBATE) 8 /14 05/01/14 19 REBATE −180.00 INSURANCE REBATE ALLOCATI 8 /14 05/19/14 19 REBATE −180.00 INSURANCE REBATE ALLOCATI TOTAL CONTRA L&H INS (REBATE) .00 −360.00 .00 524000 WORKERS’ COMPENSATION 8 /14 05/01/14 19 BUDGET−3 1,342.00 MAY 2014 8 /14 05/01/14 19 BUDGET−3 1,342.00 MAY 2014 8 /14 05/02/14 19 COR8AD −1,342.00 REVERSE DUPL MAY POSTING TOTAL WORKERS’ COMPENSATION .00 1,342.00 .00 534001 CS−GENERAL FUND ADMIN 8 /14 05/01/14 19 BUDGET−1 14,686.00 GEN FUND ADMINISTRATION TOTAL CS−GENERAL FUND ADMIN .00 14,686.00 .00 541010 COMMUNICATIONS SERVICE 8 /14 05/08/14 21 1405457 002790 COX COMMUNICATIO 70.08 .00 CONV CTR 8 /14 06/05/14 21 1406056 002790 COX COMMUNICATIO 70.08 .00 ECCC TOTAL COMMUNICATIONS SERVICE .00 140.16 .00 541011 CELLULAR PHONES/PAGERS 8 /14 05/01/14 19 MOBILEDV −15.00 5/1/14 MOBILE DEVICE 8 /14 05/02/14 21 V2140165 014799 BANK OF AMERICA .79 .00 AMAZON MKTPLACE PMTS 8 /14 05/15/14 21 1405735 20900128 VERIZON WIRELESS 428.05 .00 3/24−5/23/14 CONV CTR 8 /14 05/19/14 19 MOBILEDV −15.00 5/15/14 MOBILE DEVICE TOTAL CELLULAR PHONES/PAGERS .00 398.84 .00 542001 POSTAGE/FREIGHT CHARGES 8 /14 05/20/14 21 V2140187 014799 BANK OF AMERICA −3.00 .00 UPS 000069Y20V 8 /14 05/20/14 21 V2140187 014799 BANK OF AMERICA 3.00 .00 UPS 000069Y20V 8 /14 05/20/14 21 V2140187 014799 BANK OF AMERICA 6.71 .00 UPS 1Z69Y20V0394731772 8 /14 05/20/14 21 V2140187 014799 BANK OF AMERICA 7.20 .00 UPS 2923P1PA12O 8 /14 05/20/14 21 V2140187 014799 BANK OF AMERICA 7.20 .00 UPS 2923C24K3KA 8 /14 05/20/14 21 V2140187 014799 BANK OF AMERICA 10.73 .00 UPS 1Z69Y20V0394953167 TOTAL POSTAGE/FREIGHT CHARGES .00 31.84 .00 545990 INSURANCE−OTHER 8 /14 05/01/14 19 BUDGET−5 5,219.00 GENERAL LIABILITY TOTAL INSURANCE−OTHER .00 5,219.00 .00 547002 PRINTING & BINDING 8 /14 05/02/14 21 V2140165 014799 BANK OF AMERICA 56.95 .00 NAMIFY LLC 8 /14 05/02/14 21 V2140165 014799 BANK OF AMERICA 161.63 .00 COASTAL BUSINESS PRODUCTS Packet Pg. 208 8 /14 05/20/14 21 V2140187 014799 BANK OF AMERICA 28.75 .00 FASTSIGNS NO 172801 8 /14 05/20/14 21 V2140187 014799 BANK OF AMERICA 47.74 .00 IMAGE PRINTING & DIGITAL 8 /14 05/20/14 21 V2140187 014799 BANK OF AMERICA 147.71 .00 COASTAL BUSINESS PRODUCTS 3.b.a RUN DATE 06/19/2014 TIME 17:07:29 SUNGARD PENTAMATION, INC. − FINANCIAL ACCOUNTING Attachment: III.b. Financial Update (2970 : Financial Update ? June)  SUNGARD PENTAMATION, INC. PAGE NUMBER: 14 DATE: 06/19/2014 OKALOOSA COUNTY BOCC AUDIT11 TIME: 17:07:25 EXPENDITURE TRANSACTION ANALYSIS SELECTION CRITERIA: transact.yr=’14’ and transact.period=’8’ and transact.fund=’104’ ACCOUNTING PERIOD: 9/14 FUND − 104 − TOURIST DEVELOPMENT FUND DEPARTMENT − 1173 − 3RD TDT−C.C. ADMIN ACCOUNT DATE T/C ENCUMBR REFERENCE VENDOR BUDGET EXPENDITURES ENCUMBRANCES DESCRIPTION 547002 PRINTING & BINDING (cont’d) TOTAL PRINTING & BINDING .00 442.78 .00 549122 BANK CHARGES 8 /14 05/12/14 19 BK CHGS 223.71 518089424342749 TOTAL BANK CHARGES .00 223.71 .00 549900 MISCELLANEOUS CHARGES 8 /14 05/15/14 21 V1405624 006052 DON W HOWARD CLE 27.00 .00 1590652 TDD FL DOH TOTAL MISCELLANEOUS CHARGES .00 27.00 .00 549906 BACKGROUND CHECKS 8 /14 05/02/14 21 V2140165 014799 BANK OF AMERICA 24.00 .00 FDLE CCHINET TOTAL BACKGROUND CHECKS .00 24.00 .00 551001 OFFICE SUPPLIES 8 /14 05/02/14 21 V2140165 014799 BANK OF AMERICA 57.58 .00 STAPLES 00118828 8 /14 05/20/14 21 V2140187 014799 BANK OF AMERICA 70.69 .00 OFFICE DEPOT #1214 8 /14 05/20/14 21 V2140187 014799 BANK OF AMERICA 151.62 .00 OFFICE DEPOT #1214 8 /14 05/20/14 21 V2140187 014799 BANK OF AMERICA 259.11 .00 OFFICE DEPOT #1214 TOTAL OFFICE SUPPLIES .00 539.00 .00 552100 CLOTHING/WEARING APPAREL 8 /14 05/02/14 21 V2140165 014799 BANK OF AMERICA 111.94 .00 STITCH FX 8 /14 05/20/14 21 V2140187 014799 BANK OF AMERICA −3.30 .00 LANDS END BUS OUTFITTERS TOTAL CLOTHING/WEARING APPAREL .00 108.64 .00 552600 MEDICAL SUPPLIES 8 /14 05/20/14 21 V2140187 014799 BANK OF AMERICA 51.65 .00 AED BRANDS TOTAL MEDICAL SUPPLIES .00 51.65 .00 552800 COMPUTER SUPPLIES 8 /14 05/02/14 21 V2140165 014799 BANK OF AMERICA −79.99 .00 BEST BUY 00003954 8 /14 05/02/14 21 V2140165 014799 BANK OF AMERICA 6.00 .00 AMAZON MKTPLACE PMTS 8 /14 05/02/14 21 V2140165 014799 BANK OF AMERICA 7.95 .00 AMAZON MKTPLACE PMTS 8 /14 05/02/14 21 V2140165 014799 BANK OF AMERICA 17.76 .00 SP ADONIT 8 /14 05/02/14 21 V2140165 014799 BANK OF AMERICA 39.98 .00 AMAZON MKTPLACE PMTS 8 /14 05/02/14 21 V2140165 014799 BANK OF AMERICA 47.93 .00 AMAZON MKTPLACE PMTS 8 /14 05/20/14 21 V2140187 014799 BANK OF AMERICA 31.96 .00 STAPLES 00118828 8 /14 05/20/14 21 V2140187 014799 BANK OF AMERICA 127.60 .00 OFFICE DEPOT #1214 8 /14 05/20/14 21 V2140187 014799 BANK OF AMERICA 207.12 .00 OFFICE DEPOT #1214 TOTAL COMPUTER SUPPLIES .00 406.31 .00 552801 COMPUTER SOFTWARE Packet Pg. 209 8 /14 05/02/14 21 V2140165 014799 BANK OF AMERICA 578.00 .00 SHI CORP 8 /14 05/02/14 11 .00 ESTABLISH FOR CC TOTAL COMPUTER SOFTWARE .00 578.00 .00 3.b.a RUN DATE 06/19/2014 TIME 17:07:29 SUNGARD PENTAMATION, INC. − FINANCIAL ACCOUNTING Attachment: III.b. Financial Update (2970 : Financial Update ? June)  SUNGARD PENTAMATION, INC. PAGE NUMBER: 15 DATE: 06/19/2014 OKALOOSA COUNTY BOCC AUDIT11 TIME: 17:07:25 EXPENDITURE TRANSACTION ANALYSIS SELECTION CRITERIA: transact.yr=’14’ and transact.period=’8’ and transact.fund=’104’ ACCOUNTING PERIOD: 9/14 FUND − 104 − TOURIST DEVELOPMENT FUND DEPARTMENT − 1173 − 3RD TDT−C.C. ADMIN ACCOUNT DATE T/C ENCUMBR REFERENCE VENDOR BUDGET EXPENDITURES ENCUMBRANCES DESCRIPTION 552801 COMPUTER SOFTWARE (cont’d) 552990 OTHER SUPPLIES 8 /14 05/02/14 21 V2140165 014799 BANK OF AMERICA 97.42 .00 OFFICE DEPOT #1214 TOTAL OTHER SUPPLIES .00 97.42 .00 564703 COMPUTER EQUIPMENT 8 /14 05/22/14 21 1405772 009744 DELL MARKETING L −599.00 .00 CREDIT TO PO21301833 TOTAL COMPUTER EQUIPMENT .00 −599.00 .00 TOTAL 3RD TDT−C.C. ADMIN .00 118,664.86 .00 Packet Pg. 210 3.b.a RUN DATE 06/19/2014 TIME 17:07:29 SUNGARD PENTAMATION, INC. − FINANCIAL ACCOUNTING Attachment: III.b. Financial Update (2970 : Financial Update ? June)  SUNGARD PENTAMATION, INC. PAGE NUMBER: 16 DATE: 06/19/2014 OKALOOSA COUNTY BOCC AUDIT11 TIME: 17:07:25 EXPENDITURE TRANSACTION ANALYSIS SELECTION CRITERIA: transact.yr=’14’ and transact.period=’8’ and transact.fund=’104’ ACCOUNTING PERIOD: 9/14 FUND − 104 − TOURIST DEVELOPMENT FUND DEPARTMENT − 1174 − 3RD TDT−C.C. OPERATIONS ACCOUNT DATE T/C ENCUMBR REFERENCE VENDOR BUDGET EXPENDITURES ENCUMBRANCES DESCRIPTION 534200 CS−SECURITY 8 /14 05/09/14 17 21401286−01 001265 SHERIFF’S POSSE 133.00 PROVIDE SECURITY AT ECCC 8 /14 05/29/14 21 1405906 21200786 CUTLASS SECURITY 3,215.00 .00 CONV CTR 8 /14 06/05/14 21 1406060 21200786 CUTLASS SECURITY 986.00 .00 ECCC 5/6−18/2014 TOTAL CS−SECURITY .00 4,201.00 133.00 534500 CS−PERSONNEL 8 /14 05/02/14 21 V2140165 014799 BANK OF AMERICA 280.00 .00 ARAMARK EMERALD CAAST CON 8 /14 05/08/14 21 1405498 21101150 LANDRUM STAFFING 184.52 .00 MCCLELLAND 4/19/14 8 /14 05/08/14 21 1405498 21101150 LANDRUM STAFFING 217.47 .00 KEIGANS 4/19/14 8 /14 05/08/14 21 1405516 20900514 TAMPA SERVICE CO 475.30 .00 CONV CTR 4/6/14 8 /14 05/08/14 21 1405516 20900514 TAMPA SERVICE CO 1,256.15 .00 CONV CTR 3/16/14 8 /14 05/08/14 21 1405516 20900514 TAMPA SERVICE CO 2,284.84 .00 CONV CTR 4/6/14 8 /14 05/08/14 21 V1405497 009350 KELLY SERVICES,I 133.79 .00 PROCTOR 4/6/14 8 /14 05/08/14 21 V1405497 009350 KELLY SERVICES,I 267.58 .00 BEARD 4/6/14 8 /14 05/08/14 21 V1405497 009350 KELLY SERVICES,I 306.93 .00 NICHOLS 4/6/14 8 /14 05/15/14 21 1405660 21101150 LANDRUM STAFFING 168.05 .00 KEIGANS 4/26/14 8 /14 05/15/14 21 1405660 21101150 LANDRUM STAFFING 230.65 .00 MCCLELLAND 4/26/14 8 /14 05/15/14 21 V1405659 009350 KELLY SERVICES,I 113.34 .00 WOLFENDEN 4/20/14 8 /14 05/22/14 21 1405821 20900514 TAMPA SERVICE CO 54.32 .00 CONV CTR 4/27/14 8 /14 05/22/14 21 V1405801 009350 KELLY SERVICES,I 236.10 .00 NICHOLS 4/27/14 8 /14 05/22/14 21 1405821 20900514 TAMPA SERVICE CO 719.74 .00 CONV CTR 4/27/14 8 /14 05/29/14 21 V1405951 009350 KELLY SERVICES,I 74.77 .00 FUSCO 5/4/14 8 /14 05/29/14 21 V1405951 009350 KELLY SERVICES,I 141.66 .00 NICHOLS 4/13/14 8 /14 05/29/14 21 V1405951 009350 KELLY SERVICES,I 141.68 .00 WOLFENDEN 5/4/14 8 /14 06/05/14 21 1406101 21101150 LANDRUM STAFFING 210.88 .00 MCCLELLAND 5/17/14 8 /14 06/05/14 21 1406101 21101150 LANDRUM STAFFING 217.47 .00 KEIGANS 5/17/14 8 /14 06/05/14 21 V1406100 009350 KELLY SERVICES,I 267.58 .00 FUSCO 5/11/14 8 /14 06/05/14 21 1406101 21101150 LANDRUM STAFFING 276.78 .00 KEIGANS 5/10/14 8 /14 06/05/14 21 1406101 21101150 LANDRUM STAFFING 395.40 .00 MCCLELALAND 5/10/14 TOTAL CS−PERSONNEL .00 8,655.00 .00 534754 CS−SHOW DECORATIONS 8 /14 05/01/14 21 1405148 20801842 BRENDON GRIMES D 9,248.49 .00 REF P/O 21401107 TOTAL CS−SHOW DECORATIONS .00 9,248.49 .00 534755 CS−AUDIO/VIDEO 8 /14 05/08/14 21 1405507 014376 MUZAK LLC 233.64 .00 APR−JUN14 CONV CTR 8 /14 05/08/14 21 1405507 014376 MUZAK LLC 233.64 .00 ECCC JAN−MAR14 TOTAL CS−AUDIO/VIDEO .00 467.28 .00 534757 CS−ENTERTAINMENT 8 /14 05/28/14 17 21401397−01 21400215 GLEN E GUARIN 800.00 CABO ROCK BAND TO PERFORM TOTAL CS−ENTERTAINMENT .00 .00 800.00 Packet Pg. 211 540002 TRAVEL OUT−OF−COUNTY 8 /14 05/20/14 21 V2140187 014799 BANK OF AMERICA 240.81 .00 HOTWIRE−SALES FINAL 3.b.a RUN DATE 06/19/2014 TIME 17:07:30 SUNGARD PENTAMATION, INC. − FINANCIAL ACCOUNTING Attachment: III.b. Financial Update (2970 : Financial Update ? June)  SUNGARD PENTAMATION, INC. PAGE NUMBER: 17 DATE: 06/19/2014 OKALOOSA COUNTY BOCC AUDIT11 TIME: 17:07:25 EXPENDITURE TRANSACTION ANALYSIS SELECTION CRITERIA: transact.yr=’14’ and transact.period=’8’ and transact.fund=’104’ ACCOUNTING PERIOD: 9/14 FUND − 104 − TOURIST DEVELOPMENT FUND DEPARTMENT − 1174 − 3RD TDT−C.C. OPERATIONS ACCOUNT DATE T/C ENCUMBR REFERENCE VENDOR BUDGET EXPENDITURES ENCUMBRANCES DESCRIPTION 540002 TRAVEL OUT−OF−COUNTY (cont’d) TOTAL TRAVEL OUT−OF−COUNTY .00 240.81 .00 544640 R/L−EQUIPMENT 8 /14 05/07/14 17 21401270−01 21400206 DRYSPACE STRUCTU 6,937.50 46 FT INFLATABLE DOME TEN 8 /14 05/08/14 21 21401068−01 1405543 20700106 SUNBELT RENTALS 287.50 −287.50 EQUIPMENT RENTAL TO SUPPO 8 /14 05/08/14 21 21401068−01 1405543 20700106 SUNBELT RENTALS 562.68 −562.68 EQUIPMENT RENTAL TO SUPPO 8 /14 05/08/14 21 21401068−01 1405543 20700106 SUNBELT RENTALS 820.92 −605.99 EQUIPMENT RENTAL TO SUPPO 8 /14 05/08/14 21 21401068−01 1405543 20700106 SUNBELT RENTALS −215.34 .00 EQUIPMENT RENTAL TO SUPPO 8 /14 05/12/14 21 21401270−01 21400206 DRYSPACE STRUCTU .00 −6,937.50 46 FT INFLATABLE DOME TEN 8 /14 06/02/14 17 21401423−01 21200115 APPLAUSE PRODUCT 400.00 12’X12’ MAHOGANY PERGOLA 8 /14 06/02/14 17 21401423−02 21200115 APPLAUSE PRODUCT 240.00 WHITE CHIFFON PANEL 12’L 8 /14 06/02/14 17 21401423−03 21200115 APPLAUSE PRODUCT 240.00 5’ SQUARE TABLES 8 /14 06/02/14 17 21401423−04 21200115 APPLAUSE PRODUCT 456.00 120’X120’ LINEN − TURQUOI 8 /14 06/02/14 17 21401423−05 21200115 APPLAUSE PRODUCT .00 MAHOGANY CHIAVARI CHAIRS 8 /14 06/02/14 17 21401423−06 21200115 APPLAUSE PRODUCT .00 MAHOGANY CHIAVARI CUSHION 8 /14 06/02/14 17 21401423−07 21200115 APPLAUSE PRODUCT .00 72" ROUNDS − PROVIDED BY 8 /14 06/02/14 17 21401423−08 21200115 APPLAUSE PRODUCT 351.00 132" ROUND LINEN − TURQUO 8 /14 06/02/14 17 21401423−09 21200115 APPLAUSE PRODUCT .00 MAHOGANY CHIAVARI CHAIR ( 8 /14 06/02/14 17 21401423−10 21200115 APPLAUSE PRODUCT .00 MAHOGANY CHIAVARI CUSHION 8 /14 06/02/14 17 21401423−11 21200115 APPLAUSE PRODUCT .00 24" ROUND TABLE − NATURAL 8 /14 06/02/14 17 21401423−12 21200115 APPLAUSE PRODUCT 300.00 SPANDEX LINEN − WHITE 8 /14 06/02/14 17 21401423−13 21200115 APPLAUSE PRODUCT 72.00 30" ROUND TABLE − HIGHBOY 8 /14 06/02/14 17 21401423−14 21200115 APPLAUSE PRODUCT 162.00 132" ROUND LINEN − CAMEL 8 /14 06/02/14 17 21401423−15 21200115 APPLAUSE PRODUCT 21.00 SASHE − TURQUOISE SATIN 8 /14 06/02/14 17 21401423−16 21200115 APPLAUSE PRODUCT .00 MAHOGANY CHIAVARI BARSTOO 8 /14 06/02/14 17 21401423−17 21200115 APPLAUSE PRODUCT .00 MAHOGANY CHIAVARI CUSHION 8 /14 06/02/14 17 21401423−18 21200115 APPLAUSE PRODUCT 1,200.00 6−PIECE SQUARE RATTAN LOU 8 /14 06/02/14 17 21401423−19 21200115 APPLAUSE PRODUCT 600.00 4−PIECE CURVED RATTAN LOU 8 /14 06/02/14 17 21401423−20 21200115 APPLAUSE PRODUCT 1,620.00 MAHOGANY FOOD STATIONS (1 8 /14 06/02/14 17 21401423−21 21200115 APPLAUSE PRODUCT 140.00 WINDOW MENU BOARD (INCLUD 8 /14 06/02/14 17 21401423−22 21200115 APPLAUSE PRODUCT 420.00 12" CRYSTAL BALL CHANDELI 8 /14 06/02/14 17 21401423−23 21200115 APPLAUSE PRODUCT 200.00 RIGGING PACKAGE − BASIC ( 8 /14 06/02/14 17 21401423−24 21200115 APPLAUSE PRODUCT 200.00 CABLING PACKAGE − SMALL ( 8 /14 06/02/14 17 21401423−25 21200115 APPLAUSE PRODUCT .00 MAHOGANY BAR − 14’ SINGLE 8 /14 06/02/14 17 21401423−26 21200115 APPLAUSE PRODUCT .00 MAHOGANY BACK BAR ISLAND 8 /14 06/02/14 17 21401423−27 21200115 APPLAUSE PRODUCT .00 MAHOGANY 8’ SURROUND BAR 8 /14 06/02/14 17 21401423−28 21200115 APPLAUSE PRODUCT .00 MAHOGANY BACK BAR ISLAND 8 /14 06/02/14 17 21401423−29 21200115 APPLAUSE PRODUCT 500.00 25’ STRING LIGHT (WHITE S 8 /14 06/02/14 17 21401423−30 21200115 APPLAUSE PRODUCT 200.00 RIGGING PACKAGE − BASIC ( 8 /14 06/02/14 17 21401423−31 21200115 APPLAUSE PRODUCT 100.00 MAGIC GADGET DIMMER (2000 8 /14 06/02/14 17 21401423−32 21200115 APPLAUSE PRODUCT .00 2−MAN POWERED SCISSOR LIF 8 /14 06/02/14 17 21401423−33 21200115 APPLAUSE PRODUCT 75.00 LABOR ON JUNE 8, 2014 − L 8 /14 06/02/14 17 21401423−34 21200115 APPLAUSE PRODUCT 140.00 PRODUCTION TECH−RIG IN TE Packet Pg. 212 8 /14 06/02/14 17 21401423−35 21200115 APPLAUSE PRODUCT 260.00 TECH−RIGGER−RIG IN TENT − 8 /14 06/02/14 17 21401423−36 21200115 APPLAUSE PRODUCT 75.00 LABOR ON JUNE 9, 2014 − L 8 /14 06/02/14 17 21401423−37 21200115 APPLAUSE PRODUCT 700.00 PRODUCTION TECH−SETUP − 4 3.b.a RUN DATE 06/19/2014 TIME 17:07:30 SUNGARD PENTAMATION, INC. − FINANCIAL ACCOUNTING Attachment: III.b. Financial Update (2970 : Financial Update ? June)  SUNGARD PENTAMATION, INC. PAGE NUMBER: 18 DATE: 06/19/2014 OKALOOSA COUNTY BOCC AUDIT11 TIME: 17:07:25 EXPENDITURE TRANSACTION ANALYSIS SELECTION CRITERIA: transact.yr=’14’ and transact.period=’8’ and transact.fund=’104’ ACCOUNTING PERIOD: 9/14 FUND − 104 − TOURIST DEVELOPMENT FUND DEPARTMENT − 1174 − 3RD TDT−C.C. OPERATIONS ACCOUNT DATE T/C ENCUMBR REFERENCE VENDOR BUDGET EXPENDITURES ENCUMBRANCES DESCRIPTION 544640 R/L−EQUIPMENT (cont’d) 8 /14 06/02/14 17 21401423−38 21200115 APPLAUSE PRODUCT 150.00 LOCAL PICKUP − 2 HRS 8 /14 06/02/14 17 21401423−39 21200115 APPLAUSE PRODUCT 875.00 PRODUCTION TECH−STRIKE − 8 /14 06/02/14 17 21401423−40 21200115 APPLAUSE PRODUCT 2,036.37 SERVICE CHARGE TOTAL R/L−EQUIPMENT .00 1,455.76 10,277.20 549900 MISCELLANEOUS CHARGES 8 /14 05/02/14 21 4136 014799 BANK OF AMERICA −280.00 .00 ARAMARK EMERALD CAAST CON 8 /14 05/02/14 21 4136 014799 BANK OF AMERICA 280.00 .00 ARAMARK EMERALD CAAST CON 8 /14 05/23/14 19 AJE8DC 700.00 REIMBURSE 8 /14 05/23/14 19 AJE8DC 5,037.50 REIMBURSE 8 /14 05/23/14 19 AJE8DC 5,037.50 REIMBURSE TOTAL MISCELLANEOUS CHARGES .00 10,775.00 .00 552751 C.C. SPECIAL EVENTS 8 /14 05/02/14 21 V2140165 014799 BANK OF AMERICA 49.50 .00 BATTERY WAREHOUSE 8 /14 05/02/14 21 V2140165 014799 BANK OF AMERICA 71.39 .00 MCM ELECTRONICS INC 8 /14 05/02/14 21 V2140165 014799 BANK OF AMERICA 109.29 .00 RF SERVICES, INC 8 /14 05/02/14 21 V2140165 014799 BANK OF AMERICA 233.52 .00 ARAMARK EMERALD CAAST CON 8 /14 05/02/14 21 V2140165 014799 BANK OF AMERICA 269.23 .00 LIVESTREAM 8 /14 05/02/14 21 V2140165 014799 BANK OF AMERICA 497.66 .00 GIH GLOBALINDUSTRIALEQ 8 /14 05/20/14 17 21401349−01 21300682 PRO SOUND & VIDE 1,396.72 18" GOOSENECK CONDENSER M 8 /14 05/20/14 17 21401349−02 21300682 PRO SOUND & VIDE 406.64 DESKTOP MICROPHONE BASE S 8 /14 05/20/14 17 21401349−03 21300682 PRO SOUND & VIDE 49.59 SHIPPING 8 /14 05/20/14 21 V2140187 014799 BANK OF AMERICA 69.72 .00 BATTERY WAREHOUSE 8 /14 05/20/14 21 V2140187 014799 BANK OF AMERICA 269.23 .00 LIVESTREAM 8 /14 05/20/14 21 V2140187 014799 BANK OF AMERICA 269.23 .00 LIVESTREAM 8 /14 05/20/14 21 V2140187 014799 BANK OF AMERICA 378.24 .00 ARAMARK EMERALD CAAST CON 8 /14 05/20/14 21 V2140187 014799 BANK OF AMERICA 2,360.75 .00 PRECISION COMMUNICATIONS 8 /14 05/28/14 17 21401398−01 21400216 SAND ODYSSEY 930.00 WILL CREATE A SAND SCULPT 8 /14 05/30/14 17 21401421−01 20801842 BRENDON GRIMES D 65.95 CUSTOM STEEL GOBO, ’B’ SI 8 /14 05/30/14 17 21401421−02 20801842 BRENDON GRIMES D 520.95 CUSTOM GLASS GOBO, ORIGIN 8 /14 05/30/14 17 21401421−03 20801842 BRENDON GRIMES D 520.95 CUSTOM GLASS GOBO, ORIGIN 8 /14 05/30/14 17 21401421−04 20801842 BRENDON GRIMES D 34.95 SHIPPING AND HANDLING TOTAL C.C. SPECIAL EVENTS .00 4,577.76 3,925.75 564751 C.C. SPECIAL EVENTS 8 /14 05/01/14 21 21401063−01 1405088 008892 GLOBAL INDUSTRIA 4,499.00 −4,499.00 SELF−PROPELLED ELECTRIC P 8 /14 05/01/14 21 21401063−02 1405088 008892 GLOBAL INDUSTRIA 655.44 −655.44 FREIGHT 8 /14 05/02/14 21 V2140165 014799 BANK OF AMERICA 1,078.49 .00 123SECURITYPRODUCTS.CO 8 /14 05/05/14 17 21401249−01 20502055 CITY ELECTRIC SU 2,910.00 WEATHER RESISTANT POWER D 8 /14 05/22/14 17 21401368−01 21300682 PRO SOUND & VIDE 2,310.00 4 INPUT VIDEO AND RGB SCA 8 /14 05/22/14 17 21401368−02 21300682 PRO SOUND & VIDE 46.20 FREIGHT TOTAL C.C. SPECIAL EVENTS .00 6,232.93 111.76 Packet Pg. 213 TOTAL 3RD TDT−C.C. OPERATIONS .00 45,854.03 15,247.71 3.b.a RUN DATE 06/19/2014 TIME 17:07:31 SUNGARD PENTAMATION, INC. − FINANCIAL ACCOUNTING Attachment: III.b. Financial Update (2970 : Financial Update ? June)  SUNGARD PENTAMATION, INC. PAGE NUMBER: 19 DATE: 06/19/2014 OKALOOSA COUNTY BOCC AUDIT11 TIME: 17:07:25 EXPENDITURE TRANSACTION ANALYSIS SELECTION CRITERIA: transact.yr=’14’ and transact.period=’8’ and transact.fund=’104’ ACCOUNTING PERIOD: 9/14 FUND − 104 − TOURIST DEVELOPMENT FUND DEPARTMENT − 1175 − 1ST TDT−BEACHES & PARKS ACCOUNT DATE T/C ENCUMBR REFERENCE VENDOR BUDGET EXPENDITURES ENCUMBRANCES DESCRIPTION 512010 SALARIES/WAGES−FULL−TIME Packet Pg. 214 3.b.a RUN DATE 06/19/2014 TIME 17:07:31 SUNGARD PENTAMATION, INC. − FINANCIAL ACCOUNTING Attachment: III.b. Financial Update (2970 : Financial Update ? June)  SUNGARD PENTAMATION, INC. PAGE NUMBER: 20 DATE: 06/19/2014 OKALOOSA COUNTY BOCC AUDIT11 TIME: 17:07:25 EXPENDITURE TRANSACTION ANALYSIS SELECTION CRITERIA: transact.yr=’14’ and transact.period=’8’ and transact.fund=’104’ ACCOUNTING PERIOD: 9/14 FUND − 104 − TOURIST DEVELOPMENT FUND DEPARTMENT − 1175 − 1ST TDT−BEACHES & PARKS ACCOUNT DATE T/C ENCUMBR REFERENCE VENDOR BUDGET EXPENDITURES ENCUMBRANCES DESCRIPTION 512010 SALARIES/WAGES−FULL−TIME 8 /14 05/01/14 22 4,073.40 PAYROLL CHARGES 8 /14 05/15/14 22 4,018.40 PAYROLL CHARGES 8 /14 05/28/14 22 3,336.40 PAYROLL CHARGES TOTAL SALARIES/WAGES−FULL−TIME .00 11,428.20 .00 521000 FICA TAXES 8 /14 05/01/14 22 309.42 PAYROLL CHARGES−FRINGE 8 /14 05/15/14 22 305.21 PAYROLL CHARGES−FRINGE 8 /14 05/28/14 22 255.24 PAYROLL CHARGES−FRINGE TOTAL FICA TAXES .00 869.87 .00 522000 RETIREMENT CONTRIBUTIONS 8 /14 05/01/14 22 283.10 PAYROLL CHARGES−FRINGE 8 /14 05/15/14 22 279.27 PAYROLL CHARGES−FRINGE 8 /14 05/28/14 22 231.88 PAYROLL CHARGES−FRINGE TOTAL RETIREMENT CONTRIBUTIONS .00 794.25 .00 523000 LIFE & HEALTH INSURANCE 8 /14 05/01/14 22 362.50 PAYROLL CHARGES−FRINGE 8 /14 05/01/14 22 12.12 PAYROLL CHARGES−FRINGE 8 /14 05/01/14 22 2.30 PAYROLL CHARGES−FRINGE 8 /14 05/01/14 22 2.31 PAYROLL CHARGES−FRINGE 8 /14 05/15/14 22 362.50 PAYROLL CHARGES−FRINGE 8 /14 05/15/14 22 12.12 PAYROLL CHARGES−FRINGE 8 /14 05/15/14 22 2.31 PAYROLL CHARGES−FRINGE 8 /14 05/15/14 22 2.30 PAYROLL CHARGES−FRINGE TOTAL LIFE & HEALTH INSURANCE .00 758.46 .00 523012 CONTRA L&H INS (REBATE) 8 /14 05/01/14 19 REBATE −20.00 INSURANCE REBATE ALLOCATI 8 /14 05/19/14 19 REBATE −20.00 INSURANCE REBATE ALLOCATI TOTAL CONTRA L&H INS (REBATE) .00 −40.00 .00 524000 WORKERS’ COMPENSATION 8 /14 05/01/14 19 BUDGET−3 25.00 MAY 2014 8 /14 05/01/14 19 BUDGET−3 25.00 MAY 2014 8 /14 05/02/14 19 COR8AD −25.00 REVERSE DUPL MAY POSTING TOTAL WORKERS’ COMPENSATION .00 25.00 .00 531100 PS−CONSULTANT 8 /14 05/08/14 21 1405437 20700177 ALCALDE & FAY LT 1,667.00 .00 APR14 RETAINER 8 /14 05/08/14 21 1405548 013714 TAYLOR ENGINEERI 725.00 .00 TO3 PROF SVCS 8 /14 05/08/14 21 1405548 013714 TAYLOR ENGINEERI 2,152.50 .00 TO4 PROF SVCS Packet Pg. 215 TOTAL PS−CONSULTANT .00 4,544.50 .00 534109 CS−BEACH CLEANING−DESTIN 3.b.a RUN DATE 06/19/2014 TIME 17:07:31 SUNGARD PENTAMATION, INC. − FINANCIAL ACCOUNTING Attachment: III.b. Financial Update (2970 : Financial Update ? June)  SUNGARD PENTAMATION, INC. PAGE NUMBER: 21 DATE: 06/19/2014 OKALOOSA COUNTY BOCC AUDIT11 TIME: 17:07:25 EXPENDITURE TRANSACTION ANALYSIS SELECTION CRITERIA: transact.yr=’14’ and transact.period=’8’ and transact.fund=’104’ ACCOUNTING PERIOD: 9/14 FUND − 104 − TOURIST DEVELOPMENT FUND DEPARTMENT − 1175 − 1ST TDT−BEACHES & PARKS ACCOUNT DATE T/C ENCUMBR REFERENCE VENDOR BUDGET EXPENDITURES ENCUMBRANCES DESCRIPTION 534109 CS−BEACH CLEANING−DESTIN 8 /14 05/08/14 21 1405531 20500470 SANDMAN LLC 25,585.00 .00 DESTIN BEACH 8 /14 05/15/14 21 1405698 20500470 SANDMAN LLC 388.22 .00 DISPOSAL COST TOTAL CS−BEACH CLEANING−DESTIN .00 25,973.22 .00 534110 CS−BEACH CLEAN−OK ISLAND 8 /14 05/08/14 21 1405531 20500470 SANDMAN LLC 18,016.75 .00 OKAL ISLAND 8 /14 05/15/14 21 1405698 20500470 SANDMAN LLC 281.13 .00 DISPOSAL COST TOTAL CS−BEACH CLEAN−OK ISLAND .00 18,297.88 .00 540002 TRAVEL OUT−OF−COUNTY 8 /14 05/02/14 21 V2140165 014799 BANK OF AMERICA 268.00 .00 SILVER AIR 4492100227921 8 /14 05/29/14 21 1406000 20600106 JIM TRIFILIO 49.96 .00 TAMPA 5/13−14/14 TOTAL TRAVEL OUT−OF−COUNTY .00 317.96 .00 541011 CELLULAR PHONES/PAGERS 8 /14 05/15/14 21 1405732 20900128 VERIZON WIRELESS 59.60 .00 3/24−4/23/14 TDD TOTAL CELLULAR PHONES/PAGERS .00 59.60 .00 545990 INSURANCE−OTHER 8 /14 05/01/14 19 BUDGET−5 43.00 GENERAL LIABILITY TOTAL INSURANCE−OTHER .00 43.00 .00 549905 MOTOR VEHICLE REPORTS 8 /14 05/02/14 21 V2140165 014799 BANK OF AMERICA 15.69 .00 ACCUFACTS PRE EMPLOYMENT 8 /14 05/02/14 11 .00 ESTABLISH FOR CC TOTAL MOTOR VEHICLE REPORTS .00 15.69 .00 563490 OTHER IMPROVEMENTS 8 /14 05/08/14 21 1405548 013714 TAYLOR ENGINEERI 7,062.49 .00 TO1 PROF SVCS TOTAL OTHER IMPROVEMENTS .00 7,062.49 .00 563753 ARTIFICIAL REEF 8 /14 05/08/14 21 1405548 013714 TAYLOR ENGINEERI 870.00 .00 TO5 PROF SVCS 8 /14 05/22/14 21 1405857 013714 TAYLOR ENGINEERI 1,560.00 .00 TO5 ARTIFICIAL REEF TOTAL ARTIFICIAL REEF .00 2,430.00 .00 591001 BT−GENERAL FUND 8 /14 05/01/14 19 BUDGET−4 39,915.00 MAY 2014 TOTAL BT−GENERAL FUND .00 39,915.00 .00 591201 BT−DEBT SERVICE FUND 8 /14 05/01/14 19 BUDGET−4 27,101.00 MAY 2014 TOTAL BT−DEBT SERVICE FUND .00 27,101.00 .00 Packet Pg. 216 TOTAL 1ST TDT−BEACHES & PARKS .00 139,596.12 .00 3.b.a RUN DATE 06/19/2014 TIME 17:07:31 SUNGARD PENTAMATION, INC. − FINANCIAL ACCOUNTING Attachment: III.b. Financial Update (2970 : Financial Update ? June)  SUNGARD PENTAMATION, INC. PAGE NUMBER: 22 DATE: 06/19/2014 OKALOOSA COUNTY BOCC AUDIT11 TIME: 17:07:25 EXPENDITURE TRANSACTION ANALYSIS SELECTION CRITERIA: transact.yr=’14’ and transact.period=’8’ and transact.fund=’104’ ACCOUNTING PERIOD: 9/14 FUND − 104 − TOURIST DEVELOPMENT FUND DEPARTMENT − 1176 − SPECIAL ASSESSMENT ACCOUNT DATE T/C ENCUMBR REFERENCE VENDOR BUDGET EXPENDITURES ENCUMBRANCES DESCRIPTION 591201 BT−DEBT SERVICE FUND Packet Pg. 217 3.b.a RUN DATE 06/19/2014 TIME 17:07:31 SUNGARD PENTAMATION, INC. − FINANCIAL ACCOUNTING Attachment: III.b. Financial Update (2970 : Financial Update ? June)  SUNGARD PENTAMATION, INC. PAGE NUMBER: 23 DATE: 06/19/2014 OKALOOSA COUNTY BOCC AUDIT11 TIME: 17:07:25 EXPENDITURE TRANSACTION ANALYSIS SELECTION CRITERIA: transact.yr=’14’ and transact.period=’8’ and transact.fund=’104’ ACCOUNTING PERIOD: 9/14 FUND − 104 − TOURIST DEVELOPMENT FUND DEPARTMENT − 1176 − SPECIAL ASSESSMENT ACCOUNT DATE T/C ENCUMBR REFERENCE VENDOR BUDGET EXPENDITURES ENCUMBRANCES DESCRIPTION 591201 BT−DEBT SERVICE FUND 8 /14 05/01/14 19 BUDGET−4 29,167.00 MAY 2014 TOTAL BT−DEBT SERVICE FUND .00 29,167.00 .00 TOTAL SPECIAL ASSESSMENT .00 29,167.00 .00 Packet Pg. 218 3.b.a RUN DATE 06/19/2014 TIME 17:07:31 SUNGARD PENTAMATION, INC. − FINANCIAL ACCOUNTING Attachment: III.b. Financial Update (2970 : Financial Update ? June)  SUNGARD PENTAMATION, INC. PAGE NUMBER: 24 DATE: 06/19/2014 OKALOOSA COUNTY BOCC AUDIT11 TIME: 17:07:25 EXPENDITURE TRANSACTION ANALYSIS SELECTION CRITERIA: transact.yr=’14’ and transact.period=’8’ and transact.fund=’104’ ACCOUNTING PERIOD: 9/14 FUND − 104 − TOURIST DEVELOPMENT FUND DEPARTMENT − 1177 − 3RD TDT−C.C. MAINTENANCE ACCOUNT DATE T/C ENCUMBR REFERENCE VENDOR BUDGET EXPENDITURES ENCUMBRANCES DESCRIPTION 534500 CS−PERSONNEL 8 /14 05/15/14 21 1405683 20900514 TAMPA SERVICE CO 767.27 .00 CONV CTR 4/20/14 8 /14 05/22/14 21 1405821 20900514 TAMPA SERVICE CO 604.31 .00 CONV CTR 4/27/14 8 /14 05/22/14 21 1405821 20900514 TAMPA SERVICE CO 1,120.35 .00 CONV CTR 5/4/14 TOTAL CS−PERSONNEL .00 2,491.93 .00 534550 CS−UNIFORMS 8 /14 05/22/14 21 1405757 21300706 AUS FLORIDA GROU 242.95 .00 792423935 TDD 8 /14 05/22/14 21 1405757 21300706 AUS FLORIDA GROU 242.95 .00 792423935 TDD 8 /14 06/06/14 19 COR8FD −5,613.85 RECLASS TOTAL CS−UNIFORMS .00 −5,127.95 .00 534607 CS−LAWN SERVICE 8 /14 05/08/14 21 1405554 20501188 TRUGREEN COMPANI 58.00 .00 6052052247 ECCC 8 /14 05/08/14 21 1405554 20501188 TRUGREEN COMPANI 745.00 .00 6052052247 ECCC 8 /14 05/15/14 21 1405724 20501188 TRUGREEN COMPANI 58.00 .00 6052052247 ECCC 8 /14 05/15/14 21 1405724 20501188 TRUGREEN COMPANI 745.00 .00 6052052247 ECCC TOTAL CS−LAWN SERVICE .00 1,606.00 .00 534900 CS−OTHER 8 /14 06/05/14 21 1406036 21300706 AUS FLORIDA GROU 242.95 .00 792423935 TDD 8 /14 06/06/14 19 COR8FD 5,613.85 RECLASS TOTAL CS−OTHER .00 5,856.80 .00 543001 UTILITIES−ELECTRIC 8 /14 05/08/14 21 1405486 000387 GULF POWER COMPA 16.58 .00 1540 HIGHWAY 98 E 8 /14 05/08/14 21 1405486 000387 GULF POWER COMPA 21.54 .00 1250 MIRACLE STRIP PKWY 8 /14 05/08/14 21 1405486 000387 GULF POWER COMPA 21.54 .00 1250 MIRACLE STRIP PKWY 8 /14 05/08/14 21 1405486 000387 GULF POWER COMPA 3,125.18 .00 1250 MIRACLE STRIP PKWY 8 /14 05/08/14 21 1405486 000387 GULF POWER COMPA 15,280.88 .00 1250 MIRACLE STRIP PKWY 8 /14 05/15/14 21 1405646 000387 GULF POWER COMPA 50.00 .00 1250 MIRACLE STRIP PKWY 8 /14 05/29/14 21 1405935 000387 GULF POWER COMPA 9,934.64 .00 1250 MIRACLE STRIP PKWY TOTAL UTILITIES−ELECTRIC .00 28,450.36 .00 543002 UTILITIES−WATER 8 /14 05/08/14 21 1405486 000387 GULF POWER COMPA 186.17 .00 1250 MIRACLE STRIP PKWY TOTAL UTILITIES−WATER .00 186.17 .00 543004 UTILITIES−GARBAGE 8 /14 05/08/14 21 1405438 20502035 ALLIED SERVICES 208.22 .00 ECCC 8 /14 05/08/14 21 1405569 006405 WASTE MANAGEMENT 241.24 .00 784600022338 TDD 8 /14 05/08/14 21 1405572 006405 WASTE MANAGEMENT 1,087.81 .00 784482522330 ECCC 8 /14 05/22/14 21 1405874 006405 WASTE MANAGEMENT 700.75 .00 791813022336 TDD TOTAL UTILITIES−GARBAGE .00 2,238.02 .00 Packet Pg. 219 543005 UTILITIES−GAS 8 /14 05/15/14 21 1405681 003198 OKALOOSA GAS DIS 507.12 .00 1250 MIRACLE STRIP PKWY 3.b.a RUN DATE 06/19/2014 TIME 17:07:32 SUNGARD PENTAMATION, INC. − FINANCIAL ACCOUNTING Attachment: III.b. Financial Update (2970 : Financial Update ? June)  SUNGARD PENTAMATION, INC. PAGE NUMBER: 25 DATE: 06/19/2014 OKALOOSA COUNTY BOCC AUDIT11 TIME: 17:07:25 EXPENDITURE TRANSACTION ANALYSIS SELECTION CRITERIA: transact.yr=’14’ and transact.period=’8’ and transact.fund=’104’ ACCOUNTING PERIOD: 9/14 FUND − 104 − TOURIST DEVELOPMENT FUND DEPARTMENT − 1177 − 3RD TDT−C.C. MAINTENANCE ACCOUNT DATE T/C ENCUMBR REFERENCE VENDOR BUDGET EXPENDITURES ENCUMBRANCES DESCRIPTION 543005 UTILITIES−GAS (cont’d) TOTAL UTILITIES−GAS .00 507.12 .00 543010 UTILITIES−WATER & SEWER 8 /14 05/01/14 19 W&S PMTS 81.87 485295−533830 8 /14 05/01/14 19 W&S PMTS 1,350.69 901365−295770 8 /14 05/27/14 19 W&S PMTS 74.90 485295−533830 8 /14 05/27/14 19 W&S PMTS 2,396.19 901365−295770 TOTAL UTILITIES−WATER & SEWER .00 3,903.65 .00 546620 RM−FACILITIES 8 /14 05/01/14 17 21401239−01 20701398 ZEE COMPANY INC 1,600.00 PROVIDE COMPONENT, ALL LA 8 /14 05/02/14 21 V2140165 014799 BANK OF AMERICA 3.36 .00 EWING IRRIGATION PRD 134 8 /14 05/02/14 21 V2140165 014799 BANK OF AMERICA 8.91 .00 EWING IRRIGATION PRD 134 8 /14 05/02/14 21 V2140165 014799 BANK OF AMERICA 30.15 .00 UNITED LIGHTING AND SUPPL 8 /14 05/02/14 21 V2140165 014799 BANK OF AMERICA 76.73 .00 JOHNSTONE SUPPLY OF FT WA 8 /14 05/02/14 21 V2140165 014799 BANK OF AMERICA 150.00 .00 MOWERY ELEVATOR COMPANY O 8 /14 05/02/14 21 V2140165 014799 BANK OF AMERICA 174.25 .00 CITY ELECTRIC SUPPLY#180 8 /14 05/02/14 21 V2140165 014799 BANK OF AMERICA 176.63 .00 WW GRAINGER 8 /14 05/02/14 21 V2140165 014799 BANK OF AMERICA 214.60 .00 IRRIGATION DIRECT, INC. 8 /14 05/02/14 21 V2140165 014799 BANK OF AMERICA 450.00 .00 HEROMAN SERVICES 8 /14 05/02/14 21 V2140165 014799 BANK OF AMERICA 697.03 .00 CARPET CITY 8 /14 05/02/14 21 V2140165 014799 BANK OF AMERICA 946.50 .00 ELECTRIC MOTOR REPAIR 8 /14 05/05/14 17 21401251−01 20201254 EDGE PAINTING IN 28,860.00 REPAIR/RECOAT WALLS 8 /14 05/08/14 21 1405494 014586 HILLER SYSTEMS I 79.00 .00 ECCC 8 /14 05/20/14 21 V2140187 014799 BANK OF AMERICA 113.18 .00 SHERWIN WILLIAMS #2094 8 /14 05/20/14 21 V2140187 014799 BANK OF AMERICA 169.77 .00 SHERWIN WILLIAMS #2094 8 /14 05/20/14 21 V2140187 014799 BANK OF AMERICA 32.72 .00 EWING IRRIGATION PRD 134 8 /14 05/20/14 21 V2140187 014799 BANK OF AMERICA 51.04 .00 EWING IRRIGATION PRD 134 8 /14 05/20/14 21 V2140187 014799 BANK OF AMERICA 81.77 .00 EWING IRRIGATION PRD 134 8 /14 05/20/14 21 V2140187 014799 BANK OF AMERICA 222.46 .00 BEN MARSHALLS LOCK & 8 /14 05/20/14 21 V2140187 014799 BANK OF AMERICA 225.00 .00 BRYAN PEST CONTROL 8 /14 05/20/14 21 V2140187 014799 BANK OF AMERICA 250.20 .00 JOHNSTONE SUPPLY OF FT WA 8 /14 05/20/14 21 V2140187 014799 BANK OF AMERICA 278.70 .00 1000BULBS.COM 8 /14 05/20/14 21 V2140187 014799 BANK OF AMERICA 450.00 .00 HEROMAN SERVICES 8 /14 05/20/14 21 V2140187 014799 BANK OF AMERICA 750.00 .00 SQ COASTLINE TREE SERVIC 8 /14 05/20/14 21 V2140187 014799 BANK OF AMERICA 17.48 .00 EWING IRRIGATION PRD 134 8 /14 05/20/14 21 V2140187 014799 BANK OF AMERICA 19.70 .00 JOHNSTONE SUPPLY OF FT WA 8 /14 05/22/14 21 1405878 20701398 ZEE COMPANY INC 305.00 .00 ECCC TOTAL RM−FACILITIES .00 5,974.18 30,460.00 546640 RM−EQUIPMENT 8 /14 05/02/14 21 V2140165 014799 BANK OF AMERICA 332.50 .00 JEFCO AIR CONDITIONING & 8 /14 05/08/14 21 1405506 21300731 MOWREY ELEVATOR 125.00 .00 ECCC Packet Pg. 220 8 /14 05/22/14 21 1405811 21300731 MOWREY ELEVATOR 125.00 .00 ECCC TOTAL RM−EQUIPMENT .00 582.50 .00 3.b.a RUN DATE 06/19/2014 TIME 17:07:32 SUNGARD PENTAMATION, INC. − FINANCIAL ACCOUNTING Attachment: III.b. Financial Update (2970 : Financial Update ? June)  SUNGARD PENTAMATION, INC. PAGE NUMBER: 26 DATE: 06/19/2014 OKALOOSA COUNTY BOCC AUDIT11 TIME: 17:07:25 EXPENDITURE TRANSACTION ANALYSIS SELECTION CRITERIA: transact.yr=’14’ and transact.period=’8’ and transact.fund=’104’ ACCOUNTING PERIOD: 9/14 FUND − 104 − TOURIST DEVELOPMENT FUND DEPARTMENT − 1177 − 3RD TDT−C.C. MAINTENANCE ACCOUNT DATE T/C ENCUMBR REFERENCE VENDOR BUDGET EXPENDITURES ENCUMBRANCES DESCRIPTION 546644 RM−VEHICLES−FLEET 546644 RM−VEHICLES−FLEET 8 /14 06/11/14 19 FLT BILL 226.39 MAY 14 FLEET BILL TOTAL RM−VEHICLES−FLEET .00 226.39 .00 552010 FLEET FUEL 8 /14 06/11/14 19 FLT BILL 214.70 MAY 14 FLEET BILL TOTAL FLEET FUEL .00 214.70 .00 552500 TOOLS & SMALL IMPLEMENTS 8 /14 05/02/14 21 V2140165 014799 BANK OF AMERICA 57.95 .00 HD SUPPLY FACILITIES MTNC TOTAL TOOLS & SMALL IMPLEMENTS .00 57.95 .00 552700 JANITORIAL SUPPLIES 8 /14 05/02/14 21 V2140165 014799 BANK OF AMERICA 172.23 .00 STEWART’S PACKAGING, INC. 8 /14 05/02/14 21 V2140165 014799 BANK OF AMERICA 172.23 .00 STEWART’S PACKAGING, INC. 8 /14 05/02/14 21 V2140165 014799 BANK OF AMERICA 506.60 .00 SUPREME PAPER SUPPLIES 8 /14 05/20/14 21 V2140187 014799 BANK OF AMERICA 982.46 .00 SUPREME PAPER SUPPLIES TOTAL JANITORIAL SUPPLIES .00 1,833.52 .00 552751 C.C. SPECIAL EVENTS 8 /14 05/02/14 21 V2140165 014799 BANK OF AMERICA 26.94 .00 GATLIN LUMBER AND SUPPLY 8 /14 05/02/14 21 V2140165 014799 BANK OF AMERICA 51.70 .00 LOWES #00479 8 /14 05/20/14 21 V2140187 014799 BANK OF AMERICA 52.98 .00 GATLIN LUMBER AND SUPPLY 8 /14 05/20/14 21 V2140187 014799 BANK OF AMERICA 105.37 .00 GATLIN LUMBER AND SUPPLY TOTAL C.C. SPECIAL EVENTS .00 236.99 .00 562790 OTHER CONSTRUCTION 8 /14 05/02/14 21 V2140165 014799 BANK OF AMERICA 246.76 .00 HODGES BROTHERS LUMBER TOTAL OTHER CONSTRUCTION .00 246.76 .00 TOTAL 3RD TDT−C.C. MAINTENANCE .00 49,485.09 30,460.00 Packet Pg. 221 3.b.a RUN DATE 06/19/2014 TIME 17:07:32 SUNGARD PENTAMATION, INC. − FINANCIAL ACCOUNTING Attachment: III.b. Financial Update (2970 : Financial Update ? June)  SUNGARD PENTAMATION, INC. PAGE NUMBER: 27 DATE: 06/19/2014 OKALOOSA COUNTY BOCC AUDIT11 TIME: 17:07:25 EXPENDITURE TRANSACTION ANALYSIS SELECTION CRITERIA: transact.yr=’14’ and transact.period=’8’ and transact.fund=’104’ ACCOUNTING PERIOD: 9/14 FUND − 104 − TOURIST DEVELOPMENT FUND DEPARTMENT − 1179 − 4TH TDT−C.C. CAPITAL ACCOUNT DATE T/C ENCUMBR REFERENCE VENDOR BUDGET EXPENDITURES ENCUMBRANCES DESCRIPTION 563710 OUTDOOR EXHIBITION PAD 8 /14 05/01/14 21 1405042 012182 ATKINS 205.17 .00 TO3 MARLER PARK 8 /14 05/01/14 21 1405089 006087 GULF ATLANTIC CO 50,130.21 .00 MARLER BOAT RAMP TOTAL OUTDOOR EXHIBITION PAD .00 50,335.38 .00 563790 OTHER IMPROVEMENTS 8 /14 05/08/14 21 1405493 014984 HDR ENGINEERING 2,713.50 .00 TO67MARLER BOAT RAMP 8 /14 05/22/14 21 V1405793 008408 GGI LLC D/B/A GE 23.15 .00 PROF SVCS 8 /14 05/22/14 21 V1405793 008408 GGI LLC D/B/A GE 1,178.96 .00 PROF SVCS TOTAL OTHER IMPROVEMENTS .00 3,915.61 .00 TOTAL 4TH TDT−C.C. CAPITAL .00 54,250.99 .00 Packet Pg. 222 3.b.a RUN DATE 06/19/2014 TIME 17:07:33 SUNGARD PENTAMATION, INC. − FINANCIAL ACCOUNTING Attachment: III.b. Financial Update (2970 : Financial Update ? June)  SUNGARD PENTAMATION, INC. PAGE NUMBER: 28 DATE: 06/19/2014 OKALOOSA COUNTY BOCC AUDIT11 TIME: 17:07:25 EXPENDITURE TRANSACTION ANALYSIS SELECTION CRITERIA: transact.yr=’14’ and transact.period=’8’ and transact.fund=’104’ ACCOUNTING PERIOD: 9/14 FUND − 104 − TOURIST DEVELOPMENT FUND DEPARTMENT − 711242 − FDOT URBAN CORR 12 (O) ACCOUNT DATE T/C ENCUMBR REFERENCE VENDOR BUDGET EXPENDITURES ENCUMBRANCES DESCRIPTION 534410 CS−O.C.T. 8 /14 05/01/14 21 1405127 008721 OKA CTY COORD TR 26,047.85 .00 TO47 DESTIN SHUTTLE TOTAL CS−O.C.T. .00 26,047.85 .00 TOTAL FDOT URBAN CORR 12 (O) .00 26,047.85 .00 TOTAL TOURIST DEVELOPMENT FUND .00 847,992.40 60,369.52 TOTAL REPORT .00 847,992.40 60,369.52 Packet Pg. 223 3.b.a RUN DATE 06/19/2014 TIME 17:07:33 SUNGARD PENTAMATION, INC. − FINANCIAL ACCOUNTING Attachment: III.b. Financial Update (2970 : Financial Update ? June)  4.a Tourist Development Council Meeting: 06/26/14 02:00 PM 1540 Miracle Strip Parkway Department: Tourist Development Council Fort Walton Beach, FL 32548 Category: Update Prepared By: Aida Wilkinson SCHEDULED Initiator: Aida Wilkinson Sponsors: TDC ITEM (ID # 2971) DOC ID: 2971 Special Events Funding – Quarterly Update Updated: 6/23/2014 2:35 PM by Aida Wilkinson Page 1 Packet Pg. 224  Special Event Funding FY 2014 Summary Expected Expected Date Out of Expected Expected Total Payment Post Event Actual Event Town Lodging Nights per Room Application Amount TDD Date TDD Amount Date Invoice Amount Report Room Event and Contact Information Dates Visitors Rooms Visitor Nights Submitted Requested Approved Approved PO Number Approved Approved Received Nights 65th Annual Destin Fishing Rodeo 10/1/13 to 16,450 501 6 2,899 4/30/13 $ 20,000.00 6/21/13 $ 20,000.00 21301624 8/1/13 $ 20,000.00 Helen Donaldson 10/31/13 Destin Fishing Rodeo Inc Emerald Coast Fall Classic 10/2/13 to 1,290 323 5 1,680 7/24/13 $ 8,277.69 7/26/13 $ 8,277.69 21301835 10/24/14 $ 8,277.69 10/10/13 2,400 Mike Minich 10/6/13 on time over Southern Events Management, Inc. 1 Destin Seafood Festival 10/4/13 to 25,000 800 3 2,400 3/21/13 $ 29,066.00 8/2/13 $ 19,166.00 21301928 10/21/13 50 Mile Eller 10/6/13 on time under Destin Charter Boat Association Note: event cancelled due to Tropical Storm Karen Florida State HOG Rally 10/21/13 to 2,500 1,000 4 4,625 10/22/13 $ 35,000.00 11/6/13 $ 30,000.00 21301626 7/25/13 $ 16,000.00 2/7/14 3,141 Bruce Fuller 10/26/13 10/18/13 $ 9,000.00 past due under Florida State HOG Rally Inc Festival of the Arts 10/26/13 to 730 185 3 555 6/28/13 $ 4,950.00 8/8/13 $ 4,950.00 21301927 1/14/14 $ 4,936.00 11/25/13 354 Marcia Hull 10/27/13 on time under Mattie Kelly Arts Foundation 1 Emerald Coast Golf Tour Fall Champs 11/20/13 to 600 150 4 600 9/17/13 $ 8,125.00 9/30/13 $ 6,000.00 21400077 4/7/14 $ 6,000.00 12/9/13 418 Geno Celano 11/25/13 on time under Emerald Coast Golf Tour 2 Round the Bay Relay & Ultra 12/28/13 to 100 30 2 60 10/22/13 $ 2,095.00 10/28/13 $ 600.00 21400225 Dennis Samac 12/28/13 Northwest Florida Track Club A Collection of Black American Music 2/3/14 to TBD TBD 2 TBD 5/22/13 $ 10,000.00 incomplete application Marlayna Goosby 2/9/14 Emerald Coast Performing Arts Alliance Fudpuckers Battle by the Beach 3/8/14 to 1,500 400 2 800 1/5/14 $ 7,000.00 3/5/14 $ 7,000.00 21400880 Matthew Oswald 3/9/14 Real Athletic Development WSA Beach Nationals 3/29/14 to 7,000 700 2 1,400 Dec 2013 $ 25,000.00 does not meet requirements Darren DeMoss 3/30/14 Worldwide Spirit Association Emerald Coast Sports Camp 3/29/14 to 2,150 538 6 3,228 9/4/13 $ 20,000.00 9/19/13 $ 20,000.00 21400003 5/8/14 $ 20,000.00 5/2/14 4,112 Greg Conant 4/12/14 on time over Emerald Coast Sports Camp Inc Emerald Coast Volleyball Week-Spring 4/23/14 to 2,088 522 5 2,714 10/22/13 $ 19,904.69 10/28/13 $ 19,904.69 21400224 5/15/14 $ 15,974.86 5/2/14 1,969 Mike Minich 4/27/14 on time under Southern Events Management, Inc. Musical Echoes 4/25/14 to 1,700 500 2 1,000 Jan 2014 $ 6,826.00 3/20/14 $ 6,800.00 21401084 5/27/14 745 David Baxter 4/27/14 on time under Musical Echoes Flute Festival Inc Burning Up the Beaches 5/1/14 to 750 330 4 1,155 9/6/13 $ 20,000.00 9/19/13 $ 9,000.00 21400002 5/20/14 864 LA Woodall 5/4/14 on time under Horizons of Okaloosa County Latin Salsa Festival 6/21/14 to 3,000 TBD TBD TBD 4/21/14 $ 5,000.00 incomplete application Jose Ramos 6/21/14 NWF Boricuas Ausentes Inc Emerald Coast Poker Run 8/12/14 to 1,000 500 4 2,000 3/13/14 $ 20,000.00 5/15/14 $ 20,000.00 TBD Stu Jones 8/17/14 Florida Powerboat Club Total Approved $ 191,698.38 Total Paid $ 100,188.55 Notes: 1) Documentation under review for payment Packet Pg. 225 2) Documentation not yet received 3) Application under review for approval 4.a.a \\TDCSV1\TDCMedia\Special Events\SPECIAL EVENTS AND SPONSORSHIPS 2014\2014 Funding Summary.xlsx 6/20/2014 2:02 PM Attachment: IV.a. Special Events (2971 : Special Events Funding ? Quarterly Update)  4.b Tourist Development Council Meeting: 06/26/14 02:00 PM 1540 Miracle Strip Parkway Department: Tourist Development Council Fort Walton Beach, FL 32548 Category: Presentation Prepared By: Aida Wilkinson SCHEDULED Initiator: Aida Wilkinson Sponsors: TDC ITEM (ID # 2972) DOC ID: 2972 Online Advertising Results, Website & Social Media Tutorial, TV Ads Updated: 6/23/2014 2:36 PM by Aida Wilkinson Page 1 Packet Pg. 226  June 26, 2014 MARKETING UPDATE 4.b.a Packet Pg. 227 Attachment: IV.b. Online advertising results (2972 : Online Advertising Results, Website &  TripAdvisor 5,853 clicks 11,785 site visits 3,291,442 impressions 4.b.a Packet Pg. 228 Attachment: IV.b. Online advertising results (2972 : Online Advertising Results, Website &  Yahoo! 17,045 clicks 11,973 site visits 17,881,020 impressions 4.b.a Packet Pg. 229 Attachment: IV.b. Online advertising results (2972 : Online Advertising Results, Website &  Centro-Rocketfuel 4,884 clicks 2,910 site visits 4,089 impressions 4.b.a Packet Pg. 230 Attachment: IV.b. Online advertising results (2972 : Online Advertising Results, Website &  4.b.a Google & Bing / Yahoo Attachment: IV.b. Online advertising results (2972 : Online Advertising Results, Website & 16,187,983 impressions 32,965 clicks 37,050 site visits Packet Pg. 231  Facebook 37,560 clicks 7,794 site visits 59,088,280 impressions 4.b.a Packet Pg. 232 Attachment: IV.b. Online advertising results (2972 : Online Advertising Results, Website &  Social New Record: Most Retweets 4.b.a Packet Pg. 233 Attachment: IV.b. Online advertising results (2972 : Online Advertising Results, Website &  Website EmeraldCoasting.com Site Visitation: Up 54% 4.b.a Packet Pg. 234 Attachment: IV.b. Online advertising results (2972 : Online Advertising Results, Website &  5.a Tourist Development Council Meeting: 06/26/14 02:00 PM 1540 Miracle Strip Parkway Department: Tourist Development Council Fort Walton Beach, FL 32548 Category: Report Prepared By: Aida Wilkinson SCHEDULED Initiator: Aida Wilkinson Sponsors: TDC ITEM (ID # 2973) DOC ID: 2973 Sales & Marketing Reports Updated: 6/23/2014 2:39 PM by Aida Wilkinson Page 1 Packet Pg. 235  5.a.a Number of Attendees Estimated Nights Per Person Direct Nights Per Group Economic Cost Per Night Impact Total Cost = Start Date End Date Location Property Cost/Night X Type Nights/Person Name Of Group Business Attachment: V.a. Sales Report - May (2973 : Sales & Marketing Reports) The Sons of Allen retreat CG FWB/D 5/16/2013 5/18/2013 Ramada 900 $239,400 3 2,700 $718,200 Nicole Lee-Tom Brooks Wedding W FWB/D 5/17/2014 5/23/2014 House 50 $13,300 7 350 $93,100 Desiree Valdez & Seth Craft Wedding W D 5/22/2014 5/29/2014 Priv. House 50 $13,300 8 400 $106,400 Amanda Montgomery/Matt Tranmell Wedding W FWB/D 5/9/2014 5/11/2014 Fairfield/VS 120 $31,920 3 360 $95,760 Field Trip - Havanna Middle school TG D 5/22/2014 5/22/2014 Day Trip 45 $11,970 1 45 $11,970 Black Wedding W D 5/3/2014 5/8/2014 Pelican Beach 6 $1,596 6 36 $9,576 Porter/Etienne Wedding W OI 5/8/2014 5/11/2014 30 $7,980 4 120 $31,920 174 AHC Reunion MC OI 5/1/2014 5/3/2014 Best Western 185 $49,210 3 555 $147,630 Talon Reunion RR OI 5/15/2014 5/18/2014 Ramada 325 $86,450 4 1,300 $345,800 Light - Drummond Wedding W TBD 5/16/2014 5/18/2014 Wyndham Garden 40 $10,640 3 120 $31,920 Marian Jones/ Byran Binns Wedding W D 5/1/2014 5/4/2014 Jetty East 35 $9,310 4 140 $37,240 Mallori Newgent - Adam Giesegh Wed. W OI 5/17/2014 5/27/2014 Seaspray 50 $13,300 11 550 $146,300 255 ACS (MS) National Guard TG FWB/D 5/21/2014 5/27/2014 Hurlburt/VS QTRS 120 $31,920 7 840 $223,440 Humpert/Delaney Wedding W OI 5/16/2014 5/19/2014 Wyndham Garden 50 $13,300 4 200 $53,200 Snyder Wedding W OI 5/9/2014 5/12/2014 Wyndham Garden 80 $21,280 4 320 $85,120 Crabtree Wedding W OI 5/24/2014 5/26/2014 wyndham Garden 100 $26,600 3 300 $79,800 $0 1 0 $0 $0 1 0 $0 $0 1 0 $0 $0 1 0 $0 $0 1 0 $0 $0 1 0 $0 $0 1 0 $0 $0 1 0 $0 TOTALS: 2186 $ 581,476.00 8,336 $2,217,376 The number of days in the month of May is 31 Note: Estimated Economic Impact = Nights per Group X $266.00 per Day Number of Attendees for month of May 2186 Report Figures may vary due to business generated after report due date. Average Based on ($266 per Night) for May $581,476 Nights Per Group for month of May 8,336 Estimated Direct Economic Impact for month of May $2,217,376 Estimated Direct Economic Impact for Fiscal Year To Date $13,448,694 Packet Pg. 236  5.a.a Additional Groups: Trainings: Site Tours: Toured the New Holiday Inn on Okaloosa Island 5/8/2014 N/A Wedding Leads - MyEmeraldCoastEvent.com: 10 Trade Shows/Meetings Tourism Meeting - FWB Chamber -5-20-14 Wedding Leads from The Knot: 14 Attachment: V.a. Sales Report - May (2973 : Sales & Marketing Reports) Blessing of the Marketplace - Destin Methodist Church 5-28-14 FAM Tours: Welcome Packets: 555 Up Coming Trade Shows: Visit Florida Summer Festival at I-10 - June 6, 2014 Motorcoach Receptions: ** Interviews held for Travel Industry Sales Coordinator's Position - Joanna's last day was May 2, 2014 Packet Pg. 237  5.a.a Sales Marketing Report May 1, 2014 - May 31, 2014 April Sarver, Sales Marketing Coordinator PROPOSALS ISSUED Number ECCC Projected Comments Aramark Company Event Dates Accom Req of Revenue New/Repeat F&B Value Attendees Attachment: V.a. Sales Report - May (2973 : Sales & Marketing Reports) FHSAA Cheer Competition 1/17/2015 $ 5,028.00 New Y $0.00 2500 Helen Brett Enterprises Gift & Jewelry Show 12/04-06/2015 $ 9,483.00 New Y $0.00 1000 Gulf Coast City Church Blessing of the Fort 11/12/2014 $ 2,022.50 New N $9,000.00 300 Total ECCC Projected Revenue $ 16,533.50 Leads Generated to Partners Company Event Total Room Nights Renee Mancilla Rides & Tides Meetings & Incent. Meeting space in Worldwide Hotel/resort 220 Meeting space in Bostrom Consulting Hotel 50 National Beta Club Leadership Summit 120 American String Teachers Assn. Board Meeting 15 Total Room Nights 405 1 Packet Pg. 238  5.a.a Sales Marketing Report May 1, 2014 - May 31, 2014 Site Inspections Tours Provided April Sarver, Sales Marketing Coordinator Company/person Event GCCC David Schmidt Blessing of Fort FHSAA/Debbie Cheer Competition Attachment: V.a. Sales Report - May (2973 : Sales & Marketing Reports) Leads *reactive Company/Person Event Source Action Outcome Ms. Rabin Apostle Energy Worship Web Emailed sales kit No response Date Ashley Current Apparel Tradeshow Web Emailed sales kit LMOR Unavailable Greg / PHTI Religious Web Emailed Sales Kit No response Kathy Military Phone Call Spoke and Emailed Contract Kaskey Holiday Party Phone Call Spoke and Emailed Considering Debby Buchanan Cheer Competition Phone Call Email, Tour, Proposal Considering Renee Mancilla Rides & Tides Web Email, Phone Referred out Phone/Word of Committed to Stacie and Stephanie c/o 94 CHS Reunion Mouth Email, Phone contract Phone/ Word of David Schmidt Blessing of the Fort Mouth Phone, Tour, Email Proposal Lisa Maasterson, sacred Held for a while heart Seminar Phone Call Phone, Email and cancelled No details given Wanda Hills Event Phone Call Email and no response 2 Packet Pg. 239  5.a.a Sales Marketing Report May 1, 2014 - May 31, 2014 April Sarver, Sales Marketing Coordinator Date Unavailable, checking for flexibility, no Amy Scott/Bendix Comm Meeting From CVB, Emailed question ansr Attachment: V.a. Sales Report - May (2973 : Sales & Marketing Reports) Date unavailable, isn't flexible, butis Environment looking at other Caitlyn Mitchell Meeting Phone Emailed, toured EC Venues Trina Peters Wedding Web Emailed, spoke Contract Southeast Toyota Traiining Email Spoke and Emailed Contract John Dirba / Lockheed Meeting during F-35 Phone Emailed, spoke Contract Prospects *proactive Company/Person Event Source Action Outcome Many Various Eventeract Email Fam scheduled Provided leads Many Various ASAE Springtime Email to partners Many Various MPI Gulf States Email Fam scheduled Some are CVB Leads, others I'm continuing Many Various SDR Email & Mail to build Mobile Storm Volleyball Tourny Past Event Email & Call no response Appt set to EOD Memorial Ball Past Event Call & Email rebook 3 Packet Pg. 240  5.a.a Sales Marketing Report May 1, 2014 - May 31, 2014 Contracts Issued April Sarver, Sales Marketing Coordinator ECCC Projected Comments Aramark F&B Number of Company Event Dates Revenue New/Repeat Value Attendees ERA American GC Broker Council 7/25/2014 $1,680.00 Repeat $300.00 100 96th TW EZ TMAS Industry Day 5/22/2014 $1,065.00 New $1,065.00 300 Attachment: V.a. Sales Report - May (2973 : Sales & Marketing Reports) Gulf Coast Wedding Gulf Coast Wedding Expo Expo 9/28/2014 $2,998.00 Repeat 500 Pelican Isle HOA Meeting 10/18/2014 $325.00 Repeat 20 Southeast Toyota Training 07/10-11/2014 $2,557.00 Repeat $2,500.00 40 Total ECCC Revenue Projected $8,625.00 F&B Total $3,865.00 Lost/Denied Business ECCC Projected Comments Number of Company Event Dates Revenue New/Repeat Attendees Would not respond, contracat past Fight TV Boxing Show 6/28/2014 $2,183.00 due. 800 was very serious, holding date and stopped Aracelis Rivera Wedding 7/12/2014 $400.00 responding 80 March, April, Early Mar. Apr. Early Choctaw Prom May $2,200.00 May, not avail 700 March, April, Early Mar. Apr. Early Crestview Prom May $1,600.00 May, not avail 550 4 Packet Pg. 241  5.a.a Sales Marketing Report May 1, 2014 - May 31, 2014 April Sarver, Sales Marketing Coordinator Wanted the entire PL, not Bayview, I Attachment: V.a. Sales Report - May (2973 : Sales & Marketing Reports) referred her to Renee Mancilla Rides & Tides 9/6/2014 $750.00 the Boarwalk 75 Decided to hold the seminar in- Sacred Heart Seminar 07/29-30/2014 $1,000.00 house 220 Unable to get commitment Advanced Enterprises Seminar 5/21/2014 $750.00 from speaker 330 Total ECCC Revenue Lost $8,883.00 Marketing / Public Relations / Tradeshows 1. Sent Constant Contact Newsletter 2. Holiday Inn Ribbon Cutting 3. Participated in FB and Twitter Posts 4. Collaborative Hotel Meeting 5. Exhibited in ASAE Springtime Expo 6. Website Priorities Meeting 7. Breakfast w/ Matt from Colinson 8. Dempsey's Networking at Four Points 9. Bayview Plaza Planning Committee 10. Google Adword conf call 5 Packet Pg. 242  5.a.a Sales Marketing Report May 2014 Tisha Maraj CMP, Sales Marketing Manager PROPOSALS & Letters of Intent ISSUED Number Attachment: V.a. Sales Report - May (2973 : Sales & Marketing Reports) ECCC Projected Comments Aramark F&B Company Event Dates Accom Req of Revenue New/Repeat Value Attendees Okaloosa Kennel Club Dog Show 5/1/2015 $3,000.00 New Yes $0.00 800 Sherwood Baptist Church Youth Camp 6/8-11/2015 $26,270.00 New Yes $61,488.00 700 Total ECCC Projected Revenue $29,270.00 $61,488.00 Leads Generated to Partners Company Event Total Room Nights Mended Little Hearts Conference 4290 Sherwood Bapitst Youth Conference 500 Total Room Nights 5200 Packet Pg. 243  5.a.a Sales Marketing Report May 2014 Tisha Maraj CMP, Sales Marketing Manager Site Inspections Tours Provided Attachment: V.a. Sales Report - May (2973 : Sales & Marketing Reports) Company/person Event Mary Simpson Doolittle Institute Sidney & Tara Holiday Party Jordan Lucretzi Wedding Leads - Reactive Company/Person Event Action Outcome 96 MDG, Eglin Holiday Party Email, phone Space on hold Shannon Fisher Wedding Email searching for dates Candace Boner Wedding Email still looking for dates Sidney & Tara Holiday Party phone call came by for a tour Leads - Proactive Company/Person Event Action Outcome Various from Appts CMCA at Show Call/Email Still working with them Kelley Foods Food Show Call/Email Still going to Hilton Packet Pg. 244  5.a.a Sales Marketing Report May 2014 Tisha Maraj CMP, Sales Marketing Manager Attachment: V.a. Sales Report - May (2973 : Sales & Marketing Reports) Contracts Issued ECCC Projected Comments Aramark Number of Company Event Dates Revenue New/Repeat F&B Value Attendees Premier Brides Wedding Expo 2/22/2015 $2,500.00 New $0.00 500 Doolittle Institute Expo 6/13-14/2014 $1,000.00 New $0.00 125 Sinfonia Gulf Coast Concert Gala 4/10-11/2015 $5,000.00 Repeat $1,000.00 700 Air Armament Center F35 Meeting 6/10/2014 $300.00 new $0.00 40 Sinfonia Gulf Coast Opening Concert 10-30/11-1/2014 $5,000.00 Repeat $1,000.00 700 Apple, Inc Meeting 7/16/2014 $200.00 New $0.00 50 Christian International Ministires Banquet 10/20/2014 $450.00 New $17,500.00 500 FL RV Trade Association RV Show 10/20-26/2014 $8,000.00 New $0.00 1500 BAE AVCOM Conference 6/9-13/2015 $3,000.00 Repeat $1,000.00 140 Total ECCC Revenue Projected $25,450.00 F&B Total $20,500.00 Packet Pg. 245  5.a.a Sales Marketing Report May 2014 Tisha Maraj CMP, Sales Marketing Manager Lost/Denied Business ECCC Projected Comments Number of Company Event Dates Revenue New/Repeat Attendees Attachment: V.a. Sales Report - May (2973 : Sales & Marketing Reports) Total ECCC Revenue Lost $0.00 Marketing / Public Relations / Tradeshows Call with SDR to review leads Peter Mayor Calls Hotel Meeting Followup with CMCA Leads & Appts. Cold Calls to Food Purveyors Google Ad Word Call Chamber Tourism Meeting Chamber Meeting to discuss events Packet Pg. 246  5.b Tourist Development Council Meeting: 06/26/14 02:00 PM 1540 Miracle Strip Parkway Department: Tourist Development Council Fort Walton Beach, FL 32548 Category: Information Prepared By: Aida Wilkinson SCHEDULED Initiator: Aida Wilkinson Sponsors: TDC ITEM (ID # 2974) DOC ID: 2974 Local Events Calendar Updated: 6/23/2014 2:41 PM by Aida Wilkinson Page 1 Packet Pg. 247  5.b.a Packet Pg. 248 Attachment: V.b. Local Events Calendar (2974 : Local Events Calendar)  5.b.a Packet Pg. 249 Attachment: V.b. Local Events Calendar (2974 : Local Events Calendar)  5.b.a Packet Pg. 250 Attachment: V.b. Local Events Calendar (2974 : Local Events Calendar)  5.b.a Packet Pg. 251 Attachment: V.b. Local Events Calendar (2974 : Local Events Calendar)  5.b.a Packet Pg. 252 Attachment: V.b. Local Events Calendar (2974 : Local Events Calendar)  5.b.a Packet Pg. 253 Attachment: V.b. Local Events Calendar (2974 : Local Events Calendar)  5.b.a Packet Pg. 254 Attachment: V.b. Local Events Calendar (2974 : Local Events Calendar)  5.c Tourist Development Council Meeting: 06/26/14 02:00 PM 1540 Miracle Strip Parkway Department: Tourist Development Council Fort Walton Beach, FL 32548 Category: Information Prepared By: Aida Wilkinson SCHEDULED Initiator: Aida Wilkinson Sponsors: TDC ITEM (ID # 2975) DOC ID: 2975 Convention Center Calendar Updated: 6/23/2014 2:43 PM by Aida Wilkinson Page 1 Packet Pg. 255  5.c.a EVENT MASTER Start Account Account Name Description End Date Status Account City Date State St. Jude the Apostle Catholic Church Sonfest - Roman Catholic Archdiocese of Atlanta Youth Conference 06/02/14 06/06/14 Definite Sandy Springs Georgia Troy University Graduation-Troy University 06/07/14 06/07/14 Definite Fort Walton Beach Florida Okaloosa County Sheriff's Office School Threat Assessment - Okaloosa County Sheriff's Office 06/09/14 06/09/14 Definite Shalimar Florida Attachment: V.c. Convention Center Calendar (2975 : Convention Center Calendar) BAE Systems - FWB AVCOM Users Conference - BAE Systems 06/10/14 06/12/14 Definite Fort Walton Beach Florida Air Armament Center, Commander's Action Group F-35 Convention - Air Armament Center, Commander's Action Group 06/11/14 06/12/14 Tentative Eglin AFB Florida Lockheed Martin Aeronautics Meeting - Lockheed Martin 06/11/14 06/12/14 Definite Fort Worth Texas Doolittle Institute 2014 National Mini-Urban Challenge - Doolittle Institute 06/14/14 06/14/14 Definite Fort Watlon Beach Florida Kevin Mathis DBA Martial Arts Institute AMAI National Tournament - American Martial Arts Institute & Safety N.E.T. Kids 06/14/14 06/14/14 Definite Fort Walton Beach Florida Georgia Baptist Youth Ministries Super WOW - Georgia Baptist Youth Ministries 06/16/14 06/20/14 Definite Duluth Georgia Ginny Paine Receptions Paine-Tuttle Reception - Ginny Paine Receptions 06/26/14 06/26/14 Definite Falls of Rough Kentucky 7th Special Forces Formal Dinner - 7th Special Forces 06/27/14 06/27/14 Definite Crestview Florida Masquerade Dance Company Masquerade Dance Competition 06/29/14 07/05/14 Definite Covington Louisiana Southeast Toyota Distributors, LLC Southeast Toyota Regional Training - Southeast Toyota Distributors 07/10/14 07/11/14 Tentative Deerfield Florida University Lending Group Meeting - University Lending Group 07/10/14 07/10/14 Tentative Fort Walton Beach Florida Evan Grace Events Evan Grace Events 07/12/14 07/12/14 Tentative Kannapolis North Carolina Gallardo Quinceanera Gallardo Quinceanera 07/12/14 07/12/14 2nd Option Fort Walton Beach Florida Tennessee Farmers Cooperative Tennessee Farmers Dinner 07/15/14 07/15/14 Definite LaVergne Tennessee Apple, Inc. IOS - Government - Apple, Inc. 07/16/14 07/16/14 Tentative Cupertino California Wellspring Ministries Inc. Light & Salt Festival of the Arts - Wellspring Ministries 07/19/14 07/19/14 Definite Niceville Florida Fire and Ice Dance Dance Competition - Fire & Ice Dance 07/26/14 07/28/14 Tentative Saint Rose Louisiana School Board of Okaloosa County, FL Welcome Back Okaloosa Teachers - School Board of Okaloosa County, FL 08/12/14 08/12/14 Definite Fort Walton Beach Florida IMPACT Sales/Negotiation Training - IMPACT 08/14/14 08/15/14 Definite Niceville Florida Emerald Coast Foundation Emerald Coast Poker Run - Emerald Coast Foundation 08/16/14 08/16/14 Tentative Fort Walton Beach Florida ERA American Realty of Northwest Florida ERA Gulf Coast Broker Council - ERA American Realty of Northwest Florida 08/22/14 08/22/14 Tentative Shalimar Florida Island Dance Party / Dirty Bird Reunion Island Dance Party (Dirty Bird Reunion) 08/22/14 08/23/14 Holding Space Fort Walton Beach Florida Tel-Air Interests, Inc. Miss Panhandle USA + Teen USA 08/24/14 08/24/14 Tentative Hollywood Florida Saints Markella & Demetrios Greek Orthodox Church Greek Festival - Saints Markella and Demetrios Greek Orthodox Church 08/29/14 08/31/14 Definite Mary Esther Florida 96th Force Support Squadron (FSS) Air Force Birthday Ball - 96 FSS Eglin 09/03/14 09/03/14 Holding Space Eglin AFB Florida ScrapHappy Scrap Fest - ScrapHappy 09/04/14 09/07/14 Holding Space Pensacola Florida Paradise Promotions of the Emerald Coast The Emerald Coast Home Show - Health Fair - Paradise Promotions of the Emerald C 09/13/14 09/14/14 Definite Miramar Beach Florida Asiago Catering Service, Inc. Celebrate Liberty 2014 - Asiago Catering Service, Inc. 09/20/14 09/20/14 Definite Fort Walton Beach Florida Peters Brown Reception Peters Brown Reception 09/20/14 09/20/14 Definite Prattville Alabama United for a Good Cause, Inc. Hispanic Fest 2014- United for a Good Cause, Inc. 09/21/14 09/21/14 Definite Navarre Florida Boys & Girls Clubs of the Emerald Coast Steak & Stake - Boys & Girls Clubs of the Emerald Coast 09/25/14 09/25/14 Definite Fort Walton Beach Florida Bill Forness and One More Round - Johnny Cash Johnny Cash Tribute - Bill Forness and One More Round 09/26/14 09/26/14 Holding Space Belleville Illinois Niceville High School Homecoming - Niceville High School 09/27/14 09/27/14 2nd Option Niceville Florida Gulf Coast Wedding Expo Gulf Coast Wedding Expo 09/28/14 09/28/14 Tentative Navarre Florida Packet Pg. 256  5.c.a Start Account Account Name Description End Date Status Account City Date State National Beta Club Leadership Summit - National Beta Club 10/02/14 10/03/14 Definite Spartanburg South Carolina Caged Combat Caged Combat IV - Caged Combat 10/03/14 10/03/14 Tentative Fort Walton Beach Florida Audio To Go DJ Services Fashion Show - Audio To Go DJ Services 10/04/14 10/04/14 Definite Navarre Florida Building Homes for Heroes Building Homes for Heroes 10/04/14 10/04/14 Holding Space Santa Rosa Beach Florida Attachment: V.c. Convention Center Calendar (2975 : Convention Center Calendar) Common Faith Network Holding - Common Faith Network 10/07/14 10/08/14 Holding Space West Chester Ohio Common Faith Network Common Faith Network Feast of the Tabernacles 10/09/14 10/17/14 Definite West Chester Ohio Air Commando Association Reunion Banquet - Air Commando Association 10/18/14 10/18/14 Definite Fort Walton Beach Florida Pelican Isle Condo Owner's Association Mtg. - Pelican Isle 10/18/14 10/18/14 Definite Fort Walton Beach Florida Christian International Ministries Network 60/80 Celebration of Dr. Bill Hamon Christian International Ministries Network 10/20/14 10/20/14 Tentative Santa Rosa Beach Florida Florida RV Trade Association RV Show - Florida RV Trade Association 10/23/14 10/26/14 Tentative Riverview Florida Florida State Rally Inc. Concert - Florida State Rally Inc. 10/25/14 10/25/14 Tentative New Smyrna Florida Sinfonia Gulf Coast Opening Concert - Sinfonia Gulf Coast 10/30/14 11/01/14 Tentative Miramar Beach Florida National Defense Industrial Association NDIA Symposium 11/03/14 11/05/14 Definite Shalimar Florida Fandom Conventions, Inc Anime Convention - Fandom Conventions, Inc 11/07/14 11/09/14 Definite Pensacola Florida Destin Middle School All County Concert - Destin Middle School 11/15/14 11/15/14 Holding Space Destin Florida Natural Awakenings Magazine, NW Florida Additin Natural Wellness Expo - Natural Awakenings Magazine, NW Florida Additin 11/15/14 11/15/14 Holding Space Destin Florida Special Operations Warrior Foundation Tribute to Special Operations Forces - Special Operations Warrior Foundation 11/18/14 11/20/14 Definite Tampa Florida Worldwide Spirit Association World Wide Spirit Association Cheering Competition 11/22/14 11/22/14 Definite Baton Rouge Louisiana 11th Intelligence Squadron Holiday Party 1 - 11th Intelligence Squadron 12/05/14 12/05/14 Tentative Hurlburt Field Florida BAE Systems - FWB Holiday Party BAE Systems - FWB 12/06/14 12/06/14 Holding Space Fort Walton Beach Florida 11th Intelligence Squadron Holiday Party 2 - 11th Intelligence Squadron 12/12/14 12/12/14 Tentative Hurlburt Field Florida VFA 101 Grim Reapers Holiday Party - VFA 101 Grim Reapers 12/12/14 12/12/14 Holding Space Eglin AFB Florida L-3 Communications - Crestview Aerospace Holiday Party - L-3 Communications - Crestview Aerospace 12/13/14 12/13/14 Holding Space Cresview Florida Fort Walton Beach High School Beast of the Beach - Fort Walton Beach High School 12/19/14 12/20/14 Definite Fort Walton Beach Florida New Zion Tabernacle Ministries Night Watch Service - New Zion Tabernacle 12/31/14 12/31/14 Definite Fort Walton Beach Florida Fort Walton Beach Chamber of Commerce Winter Guest Fest - Fort Walton Beach Chamber 01/16/15 01/16/15 Tentative Fort Walton Beach Florida Florida High School Athletic Association Florida High School Athletic Association 01/17/15 01/17/15 Holding Space Gainesville Florida Gulf Coast Bridal Faire Bridal Faire - Gulf Coast Bridal Faire 2015 01/18/15 01/18/15 Tentative Navarre Florida Diocese of Pensacola-Tallahassee Conference & Retreat - Diocese of Pensacola-Tallahassee 01/23/15 01/24/15 Definite Pensacola Florida Niceville Taekwondo School Niceville Taekwondo School Taekwondo Tournament 01/31/15 01/31/15 Definite Niceville Florida Tammys Journeys Travel Expo - Tammys Journeys 02/01/15 02/01/15 Definite Fort Walton Beach Florida Emerald Coast Chorus - Chapter of the Barbershop Harmony SocEmerald Coast Chorus 02/06/15 02/06/15 Holding Space Fort Walton Beach Florida Diamond Cheer & Dance Diamond Cheer & Dance 02/07/15 02/08/15 Definite Jacksonville Beach Florida All Sports Association, Inc. All Sports Hall of Fame Luncheon 02/11/15 02/11/15 Definite Fort Walton Beach Florida All Sports Association, Inc. All Sports Association FCA Breakfast and Evening Banquet 02/13/15 02/13/15 Definite Fort Walton Beach Florida School Board of Okaloosa County, FL 2015 Teacher of the Year Awards Banquet - School Board of Okaloosa County, FL 02/19/15 02/19/15 Definite Fort Walton Beach Florida Brilliant Minds Inc. Brilliant Minds Conference-Brilliant Minds Inc. 02/20/15 02/21/15 Definite Destin Florida TicToc Events Premier Wedding Expo - Premier Bride 02/22/15 02/22/15 Definite Jacksonville Florida Packet Pg. 257  5.c.a Start Account Account Name Description End Date Status Account City Date State Destiny Cat Fancier's Cat Show - Destiny Cat Fancier's Club 02/28/15 03/01/15 Definite Pensacola Florida Building Industry Association of Okaloosa-Walton Counties Home Show - Building Industry Association of Okaloosa-Walton Counties 03/07/15 03/08/15 Definite Fort Walton Beach Florida Odyssey Management Serivces, Inc. Boat Show - Odyssey Management Services Inc. 03/13/15 03/15/15 Holding Space Fairfield Ohio Florida RV Trade Association RV Show - Florida RV Trade Association 03/19/15 03/22/15 Tentative Riverview Florida Attachment: V.c. Convention Center Calendar (2975 : Convention Center Calendar) Fort Walton Beach High School Prom - Fort Walton Beach High School 03/20/15 03/21/15 Holding Space Fort Walton Beach Florida TBS Comics Coastal Assault 2014 - TBS Comics 03/27/15 03/28/15 2nd Option Fort Walton Beach Florida Bhakta - Gandhi Wedding Bhakta - Gandhi Wedding 03/28/15 03/29/15 Holding Space Mary Esther Florida Delta Sigma Theta Fundraiser-Delta Sigma Theta 04/04/15 04/04/15 Tentative Fort Walton Beach Florida Sinfonia Gulf Coast Gala Event - Sinfonia Gulf Coast 04/10/15 04/11/15 Tentative Miramar Beach Florida Varsity Spirit Corp d.b.a. Athletic Championships Athletic Championships Cheering Competition 04/17/15 04/19/15 Tentative Knoxville Tennessee Victory Athletics Spirit Cheer Competition Victory Athletics Spirit 04/24/15 04/26/15 Definite Madison Mississippi EOD Warrior Foundation 47th EOD Memorial Ball 05/01/15 05/02/15 Holding Space Bluemont Virginia Dee Chernicky Ministries, Inc Shine On Women's Conference 05/08/15 05/09/15 Firm Destin Florida White Wilson Community Foundation Little Black Dress Event - White Wilson Medical Center 05/16/15 05/16/15 Holding Space Fort Walton Beach Florida Caged Combat Caged Combat IV - Caged Combat 05/22/15 05/22/15 Holding Space Fort Walton Beach Florida Healthy Start of Okaloosa/Walton County World's Greatest Baby Shower - Healthy Start 05/28/15 05/28/15 Holding Space Fort Walton Beach Florida American Promotional Events (TNT Fireworks) TNT Fireworks Seminar 05/30/15 05/30/15 Holding Space Florence Alabama St. Jude the Apostle Catholic Church Sonfest - Roman Catholic Archdiocese of Atlanta Youth Conference 06/01/15 06/05/15 Holding Space Sandy Springs Georgia Troy University Graduation-Troy University 06/06/15 06/06/15 Holding Space Fort Walton Beach Florida Sherwood Baptist Church Camp Emerald Coast- Sherwood Baptist Church 06/08/15 06/12/15 Holding Space Albany Georgia BAE Systems - FWB AVCOM Users Conference - BAE Systems 06/09/15 06/11/15 Holding Space Fort Walton Beach Florida Quest Community Church Verge - Quest Community Church 06/14/15 06/17/15 2nd Option Lexington Kentucky Georgia Baptist Youth Ministries Super WOW - Georgia Baptist Youth Ministries 06/15/15 06/19/15 Holding Space Duluth Georgia Georgia Baptist Youth Ministries Super WOW - Georgia Baptist Youth Ministries 06/22/15 06/26/15 Tentative Duluth Georgia Packet Pg. 258  6.a Tourist Development Council Meeting: 06/26/14 02:00 PM 1540 Miracle Strip Parkway Department: Tourist Development Council Fort Walton Beach, FL 32548 Category: Presentation Prepared By: Aida Wilkinson SCHEDULED Initiator: Aida Wilkinson Sponsors: TDC ITEM (ID # 2976) DOC ID: 2976 Partnership with Eglin for Construction of Artificial Reefs Updated: 6/23/2014 2:49 PM by Aida Wilkinson Page 1 Packet Pg. 259  6.a.a Board of County Commissioners RESOLUTION NO. 12-79 RESOLUTION A RESOLUTION ACKNOWLEDGING THE CONTRIBUTION OF REPURPOSED CONCRm MATERIAL BY THE UNITED STATES AIR FORCE RESEARCH LABORATORY FOR USE IN THE CONSTRUCTION OF ARTIFICIAL Attachment: VI.a. Artificial Reefs (2976 : Partnership with Eglin for Construction of Artificial Reefs) REEFS FUNDED THROUGH NATURAL RESOURCE DISASTER ASSESSMENT (NRDA) PROGRAM AS APPLIED FOR AND SPONSORED BY OKALOOSA COUNTY BOARD OF COUNTY COMMISSIONERS WHEREAS, Okaloosa County's has submitted a NRDA application designating the use of material donated by the US Air Force Research Laboratory; and WHEREAS, Okaloosa County has secured Florida Department of Environmental Protection permits for the construction of Fish Haven 13 and 14 comprised of 9 reefs each constructed from the donated material, and WHEREAS, the US Army Corps of Engineers is currently evaluating the before mentioned permit applications for the construction of Fish Haven 13 and 14 comprised of 9 reefs each constructed from the donated material, and WHEREAS, Okaloosa County's local fishing, boating. diving, and charter fleet creates jobs, stimulates economic growth, attracts tourists from around the world, and generates tax revenues; and WHEREAS, Okaloosa County's fishing and diving industry has grown to represent one of the nation's largest fleet of boats; and WHEREAS, the economy of the coastal areas of Okaloosa County is dependent upon a healthy and productive marine environment; and WHEREAS, natural reefs occur infrequently in the northern Gulf of Mexico and provide few havens for marine life to flourish; and WHEREAS, the existence of artificial reefs is vital to tile healthy and stability of tile marine ecosystem in the northern Gulf of Mexico as well as Destin's fishing industry; and WHEREAS, nourishment, expansion, and establishment of artificial reefs are vital to the environment, the marine habitats and ecosystem, Okaloosa County's and its coastal communities economies, and the general public; NOW, THEREFORE, BE IT RESOLVED that the Okaloosa County Board or County Commissioners (Board) supports the use of repurposed concrete material offered by the AFRL in the construction of artificial reefs as specified in the NRDA application for Fish Haven 13 and 14. It is the Board's hope that the eventual approval of NRDA funds and the execution of the projects will demonstrate that repurposing the unused concrete material for artificial reef construction is a viable alternative for reuse. The Board believes that artificial reefs result in long-term benefits for the local community and the multitude of tourists who utilize the recreational opportunities made available through the County reef program. The Board also believes that the relationship between the USAF and the County will be strengthened by the successful execution of these projects and they will serve as a model for consideration by other USAF and DoD faculties across the Country. Packet Pg. 260  6.a.a Packet Pg. 261 Attachment: VI.a. Artificial Reefs (2976 : Partnership with Eglin for Construction of  6.a.a Packet Pg. 262 Attachment: VI.a. Artificial Reefs (2976 : Partnership with Eglin for Construction of  6.a.a Packet Pg. 263 Attachment: VI.a. Artificial Reefs (2976 : Partnership with Eglin for Construction of  6.a.a Packet Pg. 264 Attachment: VI.a. Artificial Reefs (2976 : Partnership with Eglin for Construction of  6.a.a Packet Pg. 265 Attachment: VI.a. Artificial Reefs (2976 : Partnership with Eglin for Construction of  6.a.a Packet Pg. 266 Attachment: VI.a. Artificial Reefs (2976 : Partnership with Eglin for Construction of  6.a.a Packet Pg. 267 Attachment: VI.a. Artificial Reefs (2976 : Partnership with Eglin for Construction of  6.a.a Packet Pg. 268 Attachment: VI.a. Artificial Reefs (2976 : Partnership with Eglin for Construction of  6.a.a Packet Pg. 269 Attachment: VI.a. Artificial Reefs (2976 : Partnership with Eglin for Construction of  6.a.a Packet Pg. 270 Attachment: VI.a. Artificial Reefs (2976 : Partnership with Eglin for Construction of  8.a Tourist Development Council Meeting: 06/26/14 02:00 PM 1540 Miracle Strip Parkway Department: Tourist Development Council Fort Walton Beach, FL 32548 Category: Presentation Prepared By: Aida Wilkinson SCHEDULED Initiator: Aida Wilkinson Sponsors: TDC ITEM (ID # 2977) DOC ID: 2977 Okaloosa County Sheriff’s Office Request for TDC Funding Updated: 6/23/2014 2:54 PM by Aida Wilkinson Page 1 Packet Pg. 271  8.a.a Attachment: VIII.a. Sheriff Funding Request (2977 : Okaloosa County Sheriff?s Office Okaloosa County Sheriff’s Office Funding of Beach Safety in TDC Tax District Sheriff Larry R. Ashley The Mission of the Okaloosa County Sheriff’s Office: “Ensuring fair and equal administration of the law, safeguarding civil liberties and preserving public safety; Doing so with professionalism and unity of purpose, Packet Pg. 272 while being good stewards of the public’s trust”.  8.a.a Briefing Outline Attachment: VIII.a. Sheriff Funding Request (2977 : Okaloosa County Sheriff?s Office • Objective • Purpose • Justification • Background • Analysis • Precedence The Mission of the Okaloosa County Sheriff’s Office: “Ensuring fair and equal administration of the law, safeguarding civil liberties and preserving public safety; Doing so with professionalism and unity of purpose, Packet Pg. 273 while being good stewards of the public’s trust”.  8.a.a Objective Attachment: VIII.a. Sheriff Funding Request (2977 : Okaloosa County Sheriff?s Office OCSO is requesting appropriations from the Okaloosa TDC in the amount of $350,000 to fund Sheriff’s Operations that enhance and promote tourism in Okaloosa County. Funding will subsidize salaries, vehicles, vessels and equipment for 4 Beach Patrol Deputies and 2 Marine Patrol Deputies The Mission of the Okaloosa County Sheriff’s Office: “Ensuring fair and equal administration of the law, safeguarding civil liberties and preserving public safety; Doing so with professionalism and unity of purpose, Packet Pg. 274 while being good stewards of the public’s trust”.  8.a.a Purpose Attachment: VIII.a. Sheriff Funding Request (2977 : Okaloosa County Sheriff?s Office • Ensure that Okaloosa County remains a safe and family friendly tourist destination and that tourism continues as one of the county’s primary economic engines. – Calls for service by tourists constitute ~80% of OCSO call volume in TDC Bed Tax District. – A significant portion of the OCSO annual budget is derived from Ad valorem tax revenues. • Ensure that public safety services consumed by tourists are subsidized by tourists. The Mission of the Okaloosa County Sheriff’s Office: “Ensuring fair and equal administration of the law, safeguarding civil liberties and preserving public safety; Doing so with professionalism and unity of purpose, Packet Pg. 275 while being good stewards of the public’s trust”.  8.a.a Justification Attachment: VIII.a. Sheriff Funding Request (2977 : Okaloosa County Sheriff?s Office • Need: An analysis of five years of call for service data in Okaloosa County’s TDC bed tax districts, reveals that among 11 categories of calls analyzed, there is an average increase of 1100% during high tourist periods. • Categories analyzed included: 1) Ordinance Violations, 2) Sexual Battery, 3) Traffic Crashes, 4) Driving While Intoxicated, 5) Alcohol Offenses, 6) Boating Issues, 7) Distressed Swimmers, 8) Trespassing, 9) Missing Persons, 10) Battery, 11) Shoplifting. The Mission of the Okaloosa County Sheriff’s Office: “Ensuring fair and equal administration of the law, safeguarding civil liberties and preserving public safety; Doing so with professionalism and unity of purpose, Packet Pg. 276 while being good stewards of the public’s trust”.  8.a.a Calls for Service Attachment: VIII.a. Sheriff Funding Request (2977 : Okaloosa County Sheriff?s Office Ordinance Violations Off On Change Total 2009 510 4269 737.06% 4779 2010 281 3784 1246.62% 4065 2011 485 8629 1679.18% 9114 2012 411 6902 1579.32% 7313 2013 451 5671 1157.43% 6122 Sexual Battery Off On Change Total 2009 1 6 500.00% 7 2010 2 9 350.00% 11 2011 5 10 100.00% 15 2012 6 10 66.67% 16 2013 6 15 150.00% 21 Traffic Crash Off On Change Total 2009 197 627 218.27% 824 2010 191 624 226.70% 815 2011 199 764 283.92% 963 2012 239 901 276.99% 1140 2013 263 804 205.70% 1067 The Mission of the Okaloosa County Sheriff’s Office: “Ensuring fair and equal administration of the law, safeguarding civil liberties and preserving public safety; Doing so with professionalism and unity of purpose, Packet Pg. 277 while being good stewards of the public’s trust”.  8.a.a Calls for Service Attachment: VIII.a. Sheriff Funding Request (2977 : Okaloosa County Sheriff?s Office DUI Off On Change Total 2009 173 280 61.85% 453 2010 144 307 113.19% 451 2011 146 285 95.21% 431 2012 138 325 135.51% 463 2013 116 276 137.93% 392 Alcohol Offenses Off On Change Total 2009 12 388 3133.33% 400 2010 10 329 3190.00% 339 2011 10 426 4160.00% 436 2012 21 633 2914.29% 654 2013 7 306 4271.43% 313 Marine Summary Off On Change Total 2009 2 37 1750.00% 39 2010 2 28 1300.00% 30 2011 58 #DIV/0! 58 2012 1 61 6000.00% 62 2013 1 73 7200.00% 74 The Mission of the Okaloosa County Sheriff’s Office: “Ensuring fair and equal administration of the law, safeguarding civil liberties and preserving public safety; Doing so with professionalism and unity of purpose, Packet Pg. 278 while being good stewards of the public’s trust”.  8.a.a Calls for Service Attachment: VIII.a. Sheriff Funding Request (2977 : Okaloosa County Sheriff?s Office Distressed Swimmer Off On Total Change 2009 6 26 32 333.33% 2010 1 46 47 4500.00% 2011 0 20 20 #DIV/0! 2012 3 43 46 1333.33% 2013 5 38 43 660.00% Trespassing Off On Total Change 2009 164 392 556 139.02% 2010 184 414 598 125.00% 2011 234 486 720 107.69% 2012 286 492 778 72.03% 2013 163 462 625 183.44% Missing Person Off On Total Change 2009 24 115 139 379.17% 2010 25 77 102 208.00% 2011 12 70 82 483.33% 2012 28 131 159 367.86% 2013 13 106 119 715.38% The Mission of the Okaloosa County Sheriff’s Office: “Ensuring fair and equal administration of the law, safeguarding civil liberties and preserving public safety; Doing so with professionalism and unity of purpose, Packet Pg. 279 while being good stewards of the public’s trust”.  8.a.a Calls for Service Attachment: VIII.a. Sheriff Funding Request (2977 : Okaloosa County Sheriff?s Office Battery Off On Total Change 2009 90 185 275 105.56% 2010 98 219 317 123.47% 2011 108 242 350 124.07% 2012 131 279 410 112.98% 2013 96 240 336 150.00% Shoplifting Off On Total Change 2009 24 42 66 75.00% 2010 19 33 52 73.68% 2011 47 45 92 -4.26% 2012 31 81 112 161.29% 2013 47 59 106 25.53% The Mission of the Okaloosa County Sheriff’s Office: “Ensuring fair and equal administration of the law, safeguarding civil liberties and preserving public safety; Doing so with professionalism and unity of purpose, Packet Pg. 280 while being good stewards of the public’s trust”.  8.a.a Ordinance Violations Attachment: VIII.a. Sheriff Funding Request (2977 : Okaloosa County Sheriff?s Office 10000 1800.00% 1679.18% 9000 8629 1579.32% 1600.00% 8000 1400.00% 1246.62% 6902 7000 1157.43% 1200.00% 6000 5671 1000.00% Change 5000 4269 Off 737.06% 800.00% 3784 On 4000 600.00% 3000 400.00% 2000 1000 200.00% 510 485 411 451 281 0 0.00% 2009 2010 2011 2012 2013 The Mission of the Okaloosa County Sheriff’s Office: “Ensuring fair and equal administration of the law, safeguarding civil liberties and preserving public safety; Doing so with professionalism and unity of purpose, Packet Pg. 281 while being good stewards of the public’s trust”.  8.a.a Sexual Battery Attachment: VIII.a. Sheriff Funding Request (2977 : Okaloosa County Sheriff?s Office 16 600.00% 15 14 500.00% 500.00% 12 10 10 400.00% 10 350.00% 9 Change 8 300.00% Off 6 6 6 On 6 5 200.00% 150.00% 4 100.00% 2 100.00% 66.67% 2 1 0 0.00% 2009 2010 2011 2012 2013 The Mission of the Okaloosa County Sheriff’s Office: “Ensuring fair and equal administration of the law, safeguarding civil liberties and preserving public safety; Doing so with professionalism and unity of purpose, Packet Pg. 282 while being good stewards of the public’s trust”.  8.a.a DUI Attachment: VIII.a. Sheriff Funding Request (2977 : Okaloosa County Sheriff?s Office 350 160.00% 325 307 135.51% 137.93% 140.00% 300 285 280 276 113.19% 120.00% 250 95.21% 100.00% 200 173 Change 80.00% Off 144 146 150 61.85% 138 On 116 60.00% 100 40.00% 50 20.00% 0 0.00% 2009 2010 2011 2012 2013 The Mission of the Okaloosa County Sheriff’s Office: “Ensuring fair and equal administration of the law, safeguarding civil liberties and preserving public safety; Doing so with professionalism and unity of purpose, Packet Pg. 283 while being good stewards of the public’s trust”.  8.a.a Distressed Swimmer Attachment: VIII.a. Sheriff Funding Request (2977 : Okaloosa County Sheriff?s Office 50 5000.00% 46 4500.00% 45 43 4500.00% 40 38 4000.00% 35 3500.00% 30 3000.00% 26 Change 25 2500.00% Off 20 On 20 2000.00% 15 1333.33% 1500.00% 10 1000.00% 6 660.00% 5 5 333.33% 3 500.00% 1 0 0.00% 0 0.00% 2009 2010 2011 2012 2013 The Mission of the Okaloosa County Sheriff’s Office: “Ensuring fair and equal administration of the law, safeguarding civil liberties and preserving public safety; Doing so with professionalism and unity of purpose, Packet Pg. 284 while being good stewards of the public’s trust”.  8.a.a Alcohol Offenses Attachment: VIII.a. Sheriff Funding Request (2977 : Okaloosa County Sheriff?s Office Alcohol Offenses 700 4271.43% 4500.00% 4160.00% 633 4000.00% 600 3500.00% 3133.33% 3190.00% 500 2914.29% 3000.00% 426 388 400 2500.00% Change 329 306 Off 300 2000.00% On 1500.00% 200 1000.00% 100 500.00% 12 10 10 21 7 0 0.00% 2009 2010 2011 2012 2013 The Mission of the Okaloosa County Sheriff’s Office: “Ensuring fair and equal administration of the law, safeguarding civil liberties and preserving public safety; Doing so with professionalism and unity of purpose, Packet Pg. 285 while being good stewards of the public’s trust”.  8.a.a Marine Violations Attachment: VIII.a. Sheriff Funding Request (2977 : Okaloosa County Sheriff?s Office Marine Violations 80 8000.00% 73 7200.00% 70 7000.00% 61 58 6000.00% 60 6000.00% 50 5000.00% Change 40 37 4000.00% Off 28 On 30 3000.00% 20 1750.00% 2000.00% 1300.00% 10 1000.00% 2 2 1 1 0.00% 0 0.00% 2009 2010 2011 2012 2013 The Mission of the Okaloosa County Sheriff’s Office: “Ensuring fair and equal administration of the law, safeguarding civil liberties and preserving public safety; Doing so with professionalism and unity of purpose, Packet Pg. 286 while being good stewards of the public’s trust”.  8.a.a Background Attachment: VIII.a. Sheriff Funding Request (2977 : Okaloosa County Sheriff?s Office Okaloosa County has been funding life guard services on the County’s Public Beaches with TDC Revenues since 2008. Total appropriations over the last five years total $4,078,542.68 additionally FY2014 appropriations totaled $1,103,072. Most recently BOCC voted to fund ½ the cost of a beach rescue vehicle. The Mission of the Okaloosa County Sheriff’s Office: “Ensuring fair and equal administration of the law, safeguarding civil liberties and preserving public safety; Doing so with professionalism and unity of purpose, Packet Pg. 287 while being good stewards of the public’s trust”.  8.a.a Precedence Attachment: VIII.a. Sheriff Funding Request (2977 : Okaloosa County Sheriff?s Office The most compelling precedence for approval of the OCSO request is Okaloosa County’s long-standing practice of funding lifeguard services with TDC revenues. However, Okaloosa County does not stand alone in their practice of funding public safety programs with TDC revenues. Walton County also funds lifeguard services with TDC revenues. Bay County funds tourist related law enforcement activities with TDC revenues, as well. Most recently, in 2014, Bay County appropriated $100,000 of TDC revenues to fund additional law enforcement operations/patrols in their tourist district during spring break. The Mission of the Okaloosa County Sheriff’s Office: “Ensuring fair and equal administration of the law, safeguarding civil liberties and preserving public safety; Doing so with professionalism and unity of purpose, Packet Pg. 288 while being good stewards of the public’s trust”.  8.a.a Opinion Attachment: VIII.a. Sheriff Funding Request (2977 : Okaloosa County Sheriff?s Office The Mission of the Okaloosa County Sheriff’s Office: “Ensuring fair and equal administration of the law, safeguarding civil liberties and preserving public safety; Doing so with professionalism and unity of purpose, Packet Pg. 289 while being good stewards of the public’s trust”.  8.a.a AG Opinions Attachment: VIII.a. Sheriff Funding Request (2977 : Okaloosa County Sheriff?s Office Florida Attorney General Opinions repeatedly give great deference to the governing body of the county in deciding if a particular activity or program satisfies the requirements of F.S. 125.0104 – Attorney General Opinion No. 86-87 “However, in section 125.01(1)(w), F.S., county commissions may perform any other acts not inconsistent with the law which are in the common interest of the people of the county and exercise all powers and privileges not specifically prohibited by law.” – Attorney General Opinion No. 86-96 “Many counties use a portion of their tourist development tax revenues for arts and cultural activities. Although the statutes do not specifically identify arts and culture as an authorized use of these collections, county commissions have exercised some discretion by funding the programs and activities in order to enhance and promote tourism.” The Mission of the Okaloosa County Sheriff’s Office: “Ensuring fair and equal administration of the law, safeguarding civil liberties and preserving public safety; Doing so with professionalism and unity of purpose, Packet Pg. 290 while being good stewards of the public’s trust”.  8.a.a AG Opinions Attachment: VIII.a. Sheriff Funding Request (2977 : Okaloosa County Sheriff?s Office – Attorney General Opinion No. 92-16 The Attorney General cited subsection (5) of s. 125.0104, F.S., and reiterated the determination that since this subsection enumerates the authorized uses of tourist development tax revenues, the implication is that any proposed use not specifically listed is excluded. "To promote and advertise tourism in the State of Florida and nationally and internationally;" is, however, an authorized use of tourist development tax revenues pursuant to this subsection. Consequently, the Attorney General offered the opinion that the determination as to whether a particular project is tourist related and furthers the purpose of promoting tourism is one which must be made by the governing body of the county. For that reason, the county would be authorized to expend tourist development tax revenues to promote and advertise the "Concert in the Park," if the governing body of the county makes the appropriate legislative determination that such activity is primarily related to promoting tourism in the county. Of growing concern to all entities involved with local option tourist development taxes is the determination as to who has the ultimate authority to decide how tax revenues will be used. The Mission of the Okaloosa County Sheriff’s Office: “Ensuring fair and equal administration of the law, safeguarding civil liberties and preserving public safety; Doing so with professionalism and unity of purpose, Packet Pg. 291 while being good stewards of the public’s trust”.  8.a.a AG Opinions Attachment: VIII.a. Sheriff Funding Request (2977 : Okaloosa County Sheriff?s Office – Attorney General Opinion No. 92-66 (4) Ultimately, the determination of whether a particular expenditure satisfies the requirements of s. 125.0104, F.S., is the responsibility of the governing body of the county and cannot be delegated to the Attorney General’s Office. Consequently, the Attorney General gave the opinion that, ... based upon the appropriate legislative finding by the governing body of the county that such a project promotes tourism, construction of an artificial reef in order to promote snorkeling and diving or as a basis for improving fishing in the coastal waters to attract tourists may be funded by tourist development tax revenues... The Mission of the Okaloosa County Sheriff’s Office: “Ensuring fair and equal administration of the law, safeguarding civil liberties and preserving public safety; Doing so with professionalism and unity of purpose, Packet Pg. 292 while being good stewards of the public’s trust”.  8.a.a AG Opinions Attachment: VIII.a. Sheriff Funding Request (2977 : Okaloosa County Sheriff?s Office – Attorney General Opinion No. 92-66 (4) Ultimately, the determination of whether a particular expenditure satisfies the requirements of s. 125.0104, F.S., is the responsibility of the governing body of the county and cannot be delegated to the Attorney General’s Office. Consequently, the Attorney General gave the opinion that, ... based upon the appropriate legislative finding by the governing body of the county that such a project promotes tourism, construction of an artificial reef in order to promote snorkeling and diving or as a basis for improving fishing in the coastal waters to attract tourists may be funded by tourist development tax revenues... The Mission of the Okaloosa County Sheriff’s Office: “Ensuring fair and equal administration of the law, safeguarding civil liberties and preserving public safety; Doing so with professionalism and unity of purpose, Packet Pg. 293 while being good stewards of the public’s trust”.  8.a.a AG Opinions Attachment: VIII.a. Sheriff Funding Request (2977 : Okaloosa County Sheriff?s Office Attorney General Opinion No. 98-74 The AG stated, however, that it was his opinion that the expenditure of tourist development tax revenues for the construction of a new memorial at the Orange County Courthouse must be based on a determination by the county’s governing body that the memorial is directly related to tourism and furthers the purpose of promoting tourism in Orange County. Further, the opinion stated that any such a determination “must show a distinct and direct relationship between expenditure of tourist development tax revenues and the promotion of tourism.” Attorney General Opinion No. 2000-25 The AG concluded that the governing body of Okeechobee County may exercise its authority to decide, based upon an appropriate legislative determination, that the promotion of an event has as its main purpose the attraction of tourists for which tourist development funds under s. 125.0104, F.S., may be used. The Mission of the Okaloosa County Sheriff’s Office: “Ensuring fair and equal administration of the law, safeguarding civil liberties and preserving public safety; Doing so with professionalism and unity of purpose, Packet Pg. 294 while being good stewards of the public’s trust”.  8.a.a AG Opinions Attachment: VIII.a. Sheriff Funding Request (2977 : Okaloosa County Sheriff?s Office Attorney General Opinion No. 2000-50 The opinion further stated that the use does not appear outside of the realm of use; however, governing body of the county must make a factual determination of whether a particular facility or project is related to tourism and primarily promotes that purpose. The determination must show a distinct and direct relationship between tax revenue expenditure and tourism promotion. Accordingly, the opinion concluded that if such findings are made, then the tax revenues could be used for welcome signs and welcome islands. The Mission of the Okaloosa County Sheriff’s Office: “Ensuring fair and equal administration of the law, safeguarding civil liberties and preserving public safety; Doing so with professionalism and unity of purpose, Packet Pg. 295 while being good stewards of the public’s trust”.  8.a.a Marketing Attachment: VIII.a. Sheriff Funding Request (2977 : Okaloosa County Sheriff?s Office – Okaloosa County’s TDC should establish “Safe and Family Friendly” as a key component of their tourism marketing campaign. In doing so the TDC will establish “Public Safety” as a key component in their marketing efforts and will not only satisfy the F.S.S. 125.0104 requirement that all TDC funding appropriations promote and advertise tourism. It also targets what has historically served as Okaloosa’s primary visitor demographic “the vacationing family”. – OCSO Tourist Public Service Announcements (PSA’s) The Mission of the Okaloosa County Sheriff’s Office: “Ensuring fair and equal administration of the law, safeguarding civil liberties and preserving public safety; Doing so with professionalism and unity of purpose, Packet Pg. 296 while being good stewards of the public’s trust”.  8.b Tourist Development Council Meeting: 06/26/14 02:00 PM 1540 Miracle Strip Parkway Department: Tourist Development Council Fort Walton Beach, FL 32548 Category: Update Prepared By: Aida Wilkinson SCHEDULED Initiator: Aida Wilkinson Sponsors: TDC ITEM (ID # 2978) DOC ID: 2978 TDT Ordinance Amendment – Aquarium & Museum Funding (Ed Schroeder) Updated: 6/23/2014 2:57 PM by Aida Wilkinson Page 1 Packet Pg. 297  8.b.a TOURIST DEVELOPMENT DEPARTMENT MEMORANDUM DATE: June 26, 2014 TO: Tourist Development Council FROM: Ed Schroeder, Tourist Development Department Director Attachment: VIII.b. TDT Ordinance (2978 : TDT Ordinance Amendment ? Aquarium & Museum Funding (Ed Schroeder)) Charlotte Dunworth, Finance, Administration, & Compliance Manager SUBJECT: TDT Ordinance Amendment Background Pursuant to F.S. 125.0104(4)(c), the County has previously approved and adopted a tourist development ordinance setting forth the plan for tourist development. In order to substantially amend the plan of tourist development, F.S. 125.0104(4)(d) requires an ordinance enacted by an affirmative vote of a majority plus one additional member of the Board. Discussion The primary purpose of this amendment is to update the plan to identify funding for aquariums and museums as an appropriate use of tourist development tax revenues, and to update revenue projections under each percentage point. The proposed amendments to the tourist development ordinance are identified as follows: stricken words indicate deletions and underlined words indicate additions. TDC Recommendation to BCC Recommend approval of amendment to the tourist development plan ordinance as presented. Packet Pg. 298  8.b.a ORDINANCE NO. 14-__ Attachment: VIII.b. TDT Ordinance (2978 : TDT Ordinance Amendment ? Aquarium & Museum Funding (Ed Schroeder)) AN ORDINANCE OF THE BOARD OF COUNTY COMMISSIONERS OF OKALOOSA COUNTY, FLORIDA, AMENDING CHAPTER 20, ARTICLE II OF THE OKALOOSA COUNTY CODE OF ORDINANCES AND ORDINANCE 89-23 AS SUBSEQUENTLY AMENDED, RELATING TO THE TOURIST DEVELOPMENT PLAN AND USE OF TOURIST DEVELOPMENT TAX REVENUE; MAKING FINDINGS; AMENDING THE COUNTY’S TOURIST DEVELOPMENT PLAN TO PROVIDE FOR THE FUNDING OF AQUARIUMS AND MUSEUMS WITHIN THE SUB-COUNTY TAXING DISTRICT; MODIFYING THE AUTHORIZED USES OF TOURIST DEVELOPMENT TAX REVENUES ACCORDINGLY; UPDATING REVENUE PROJECTIONS AND ALLOCATIONS; PROVIDING FOR CODIFICATION, SEVERABILITY AND AN EFFECTIVE DATE. WHEREAS, pursuant to section 125.0104, Florida Statutes, known as the “Local Option Tourist Development Act”, the Board of County Commissioners (“Board”) adopted Ordinance 89-23 (the “Tourist Development Ordinance”) in 1989 which authorized the collection of two cents of tourism development tax per dollar exchanged on certain short term lodging rental transactions within an described sub-county tourism development district, authorized a referendum for approval of imposition of the tax, created the County’s initial Tourist Development Plan (the “Plan”), and established the Okaloosa Tourist Development Council (the “Council”); and WHEREAS, the Tourist Development Ordinance, as subsequently amended, is codified in Chapter 20, Article II of the Okaloosa County Code of Ordinances; and WHEREAS, the Board desires to expand the goals and objectives contained in the existing Plan to provide for the funding of aquariums and museums within the sub-county taxing district and to update the projected tourist development tax revenues; and WHEREAS, the Council has submitted to the Board a recommended amendment to the Tourist Development Ordinance and the Plan contained therein; and 1 Packet Pg. 299  8.b.a WHEREAS, in order to effectuate these changes the Board hereby finds that it is necessary to amend Ordinance 89-23, as subsequently amended, and Chapter 20, Article II of the Okaloosa County Code of Ordinances. Attachment: VIII.b. TDT Ordinance (2978 : TDT Ordinance Amendment ? Aquarium & Museum Funding (Ed Schroeder)) NOW, THEREFORE, BE IT ORDAINED BY THE BOARD OF COUNTY COMMISSIONERS OF OKALOOSA COUNTY, FLORIDA: SECTION 1. Ordinance 89-23, as subsequently amended, and Chapter 20, Article II of the Okaloosa County Code of Ordinances is hereby amended as follows: (stricken words indicate deletions, underlined words indicate additions) Sec. 20-71. Tax levied; collection; remittance. (a) There is hereby levied and imposed a tourist development tax in the hereinafter described sub-district of Okaloosa County, Florida, at the rate of five percent of each whole and major fraction of each dollar of the total rental charged every person who rents, leases or lets for consideration any living quarters or accommodations in any hotel, apartment hotel, motel, resort motel, apartment, apartment motel, rooming house, mobile home park, recreational vehicle park, condominium, condominium hotel or campground for a term of six months or less (the “dealer”). When receipt of consideration is by way of property other than money, the tax shall be levied and imposed on the fair market value of the non-monetary consideration. (b) The tourist development tax shall be in addition to any other tax imposed pursuant to Chapter 212, Florida Statutes, and in addition to all other taxes, fees, and the considerations for the rental or lease. (c) The tourist development tax shall be charged by the person receiving the consideration for the lease or rental, and it shall be collected from the lessee, tenant or customer at the time of payment of the consideration for such lease or rental. (d) The person receiving the consideration for such rental or lease shall receive, account for, and remit the tax to the board of county commissioners (the "board") at the same time and in the manner provided for persons who collect and remit taxes under Section 212.03, Florida Statutes. The same duties and privileges imposed by Chapter 212, Florida Statutes, upon dealers in tangible property, respecting the collection and remission of tax, the making of returns, the keeping of books, records and accounts, the payment of a dealer's credit, and compliance with the rules of the Okaloosa County Tax Collector (the "tax collector") in the administration of said chapter shall apply to and be binding on all 2 Packet Pg. 300  8.b.a persons who are subject to the provisions of this article; provided, however, the tax collector may authorize a quarterly payment when the tax remitted by the dealer for the preceding quarter did not exceed $25.00. Attachment: VIII.b. TDT Ordinance (2978 : TDT Ordinance Amendment ? Aquarium & Museum Funding (Ed Schroeder)) (e) The tax collector shall keep records showing the amount of taxes collected, which records shall be open to the public during the regular office hours of the tax collector, subject to the provisions of Section 213.053, Florida Statutes. (f) Collections received by the tax collector, less costs of administration of this article, shall be paid on a monthly basis, to the board for use by the county in accordance with the provisions of this article and shall be placed in the county tourist development trust fund. (g) The tax collector is authorized to employ persons and incur other expenses necessary to administer this article. (h) The tax collector may promulgate such rules and may prescribe and publish such forms as may be necessary to effectuate the purpose of this article. (i) The tax collector shall perform the enforcement and audit functions associated with the collection and remission of this tax, including, without limitation, the following: (1) a. For the purpose of enforcing the collection of the tax levied by this article, the tax collector is hereby specifically authorized and empowered to examine at all reasonable hours the books, records, and other documents of all dealers, or other persons charged with the duty to report or pay a tax under this article, in order to determine whether they are collecting the tax or otherwise complying with this article. b. In the event such dealer refuses to permit such examination of its books, records, or other documents by the tax collector as aforesaid, such dealer is guilty of a misdemeanor of the first degree, punishable as provided in Sections 775.082, 775.083, or 775.084, Florida Statutes. The tax collector shall have the right to proceed in circuit court to seek a mandatory injunction or other appropriate remedy to enforce his right against the offender, as granted by this section, to require an examination of the books and records of such dealer. (2) a. Each dealer, as defined in this article, shall secure, maintain, and keep for a period of three years, a complete record of rooms or other lodging, leased or rented by the dealer, together with gross receipts from such sales, and other 3 Packet Pg. 301  8.b.a pertinent records and papers as may be required by the tax collector for the reasonable administration of this article; and all such records which are maintained in this state shall be open for inspection by the tax collector at all Attachment: VIII.b. TDT Ordinance (2978 : TDT Ordinance Amendment ? Aquarium & Museum Funding (Ed Schroeder)) reasonable hours at such dealer's place of business located in the county. b. Any dealer who maintains such books and records at a point outside the county must make such books and records available for inspection by the tax collector. Any dealer subject to the provisions of this article who violates these provisions is guilty of a misdemeanor of the first degree, punishable as provided in Sections 775.082, 775.083, or 775.084, Florida Statutes. (3) a. The tax collector shall send written notification, at least 30 days prior to the date an auditor is scheduled to begin an audit. The tax collector is not required to give 30 days prior notification of a forthcoming audit in any instance in which the taxpayer requests an emergency audit. b. Such written notification shall contain: 1. The approximate date on which the auditor is scheduled to begin the audit. 2. A reminder that all of the records, invoices, and related documentation must be made available to the auditor. 3. Any other requests or suggestions the tax collector may deem necessary. c. Only records, receipts, invoices, and related documentation which are available to the auditor when such audit begins shall be deemed acceptable for the purposes of conducting such audit. (4) All taxes collected under this article shall be remitted to the board of county commissioners, attention: Finance officer. (5) a. In addition to criminal sanctions, the tax collector is empowered, and it shall be his duty, when any tax becomes delinquent or is otherwise in jeopardy under this article, to issue a warrant for the full amount of the tax due, or estimated to be due, with the interest, penalties, and cost of collection, directed to all and singular sheriffs of the state, and shall record the warrant in the public records of the county, and thereupon the amount of the warrant shall become a lien on any real or personal property of the taxpayer in the same manner as a recorded judgment. 4 Packet Pg. 302  8.b.a b. The tax collector may issue a tax execution to enforce the collection of taxes imposed by this article and deliver it to the sheriff. The sheriff shall then Attachment: VIII.b. TDT Ordinance (2978 : TDT Ordinance Amendment ? Aquarium & Museum Funding (Ed Schroeder)) proceed in the same manner as prescribed by law for executions and shall be entitled to the same fees for his services in executing the warrant to be collected. c. The tax collector may also have a writ of garnishment to subject any indebtedness due to the delinquent dealer by a third person in any goods, money, chattels, or effects of the delinquent dealer in the hands, possession, or control of the third person in the manner provided by law for the payment of the tax due. Upon payment of the execution, warrant, judgment, or garnishment, the tax collector shall satisfy the lien of record within 30 days. (j) Tax revenues may be used only in accordance with the provisions of Section 125.0104, Florida Statutes. (k) Three percent of the tax collected herein shall be retained by the tax collector for costs of administration. The remainder of the tax shall be deposited in the county tourist development trust fund on a monthly basis. Sec. 20-72. Tourist development plan. (a) Revenue projections. The tax revenues pursuant to this section for the next fiscal year and thereafter until amended by the board shall be used to fund the Okaloosa County Tourist Development Plan, which is hereby adopted as follows: The anticipated annual revenues to be produced by the tourist development tax as identified herein in parenthesis for each budget category is provided as an annual total based on past collection trends projected forward. The projected revenues are estimates and may vary from those identified herein. The amounts shown have already been reduced by the costs of administration retained by the tax collector. (b) Taxing district boundaries. The geographic area included within the county's sub-district is depicted on Exhibit A, as attached hereto and incorporated herein. (c) County tourist development plan. The county hereby determines that the tourist development plan for the sub-district shall be comprised of the following broad goals and objectives and makes the following findings of fact: 5 Packet Pg. 303  8.b.a (1) Tourism promotion. The tourism related economy within Okaloosa County generates significant direct and indirect revenue to businesses within the Attachment: VIII.b. TDT Ordinance (2978 : TDT Ordinance Amendment ? Aquarium & Museum Funding (Ed Schroeder)) community. Accordingly, tourism is essential to a healthy economy and is a driving force in the growth of business development and increased employment opportunities for county residents. The county has worked diligently on the development and maintenance of quality advertising, sales, marketing and public relations initiatives for the sub-district which presents a consistent and positive brand for the area. This branding is essential to the development of this section of the economy and the county will work towards the development and implementation of unified marketing campaigns. These campaigns will be monitored and analyzed by the tourist development council (the "council"), the director and tourist development department staff with, at a minimum, quarterly reports provided to the board. Within the guidelines set forth herein, the campaigns shall be conducted with funding levels designed to achieve maximum positive promotional exposure to potential visitors to the sub-district. The primary objective for the campaigns shall be the maintenance of consistent positive "branding" which consists of image and name recognition and the further development of "year round business" to encompass group and leisure business. The support for a variety of special events and sponsorships is another productive means to further the development of year round business and bolster image and name recognition for the sub-district. Funds may be allocated on an annual basis, as approved by the board, for support of special events and sponsorships in accordance with procedures provided in the adopted tourist development council bylaws and tourist development department operation and procedures manual. The development of a visible support community for local production of film and advertising projects may also be a productive means to further maintain a consistent positive "branding" of both the sub-district and the county overall. Funds may be allocated to support such projects. The county determines that continuing maintenance efforts to keep the beaches, waterways, access ways and other recreational and eco-tourism facilities within the sub-district ("tourist destination facilities"), clean, attractive and safe for public usage are important to the image and marketing of the primary asset of the sub-district and may include a mechanical beach cleaning program for all Gulf beaches within the sub-district outside of those owned or controlled by the federal government. This also includes the maintaining of the aesthetics of access 6 Packet Pg. 304  8.b.a corridors within the sub-district so as to provide a consistent positive branding for the area. Attachment: VIII.b. TDT Ordinance (2978 : TDT Ordinance Amendment ? Aquarium & Museum Funding (Ed Schroeder)) The county further determines that funding aquariums and museums that are publicly owned and operated or owned and operated by not-for-profit organizations and open to the public, within the sub- district will promote tourism within the sub-district by offering educational activities and entertainment for visitors of all ages. Thus, the allocation of tourist tax revenues for the funding of aquariums and museums is an appropriate use of these revenues and funds may be allocated accordingly. (2) Convention business development. The county has operated the Emerald Coast Convention Center ("ECCC") since 2003 and its value as a catalyst for the growth of the conference/convention/group business segment of the visitor population is well established and is an effective means of developing year round business in the sub-district. The ECCC will continue to be managed in house or by contract with professional management firms, or by a combination of the two. The facility will also provide indoor and outdoor venues for cultural, educational, sport and entertainment events which will be a positive draw for visitors as well as a benefit to the overall quality of the branding of county products. The expansion of the ECCC facilities, grounds and functions will further the development of year- round business in the sub-district. (3) Product improvement. The county determines that the beaches and waters of the Gulf of Mexico and the Choctawhatchee Bay are the focus of the attraction that the sub-district offers to our visitors. This includes not only the beach and waterways themselves but the tourist destination facilities, which allow greater access and enhanced enjoyment of these areas. Accordingly, both the maintenance and improvement of these natural assets and other tourist destination facilities, including the improvement of public access to and use of these assets, are essential to the preservation, improvement and promotion of the very foundation of the economy that the county is promoting. The long-term maintenance goals of this plan also include the use of tourism tax revenues as a part of an ongoing partnership between federal, state and county and municipal entities for the restoration and re-nourishment of the beaches within the sub-district. The county will continue to fund the permitting and construction of restoration and re-nourishment projects for beaches within the sub-district. This will facilitate the dual goal of this long-term restoration plan and preservation and 7 Packet Pg. 305  8.b.a management of the county's waterfront resources and other tourist destination facilities within the sub-district, including the improvement of public access to those resources and facilities throughout the sub-district. This component of Attachment: VIII.b. TDT Ordinance (2978 : TDT Ordinance Amendment ? Aquarium & Museum Funding (Ed Schroeder)) beach access improvement and beach restoration and monitoring is essential for ensuring access for visitors utilizing non-waterfront accommodations. The maintenance of beach access facilities and other tourist destination facilities promotes a broader accommodation base by improving access for non-waterfront accommodations. Accordingly, the allocation of tourist tax revenues for the improvement, maintenance and repair of our beaches and waters and other tourist destination facilities, including access to these facilities, is an appropriate use of these revenues when and if funding is available. The county further determines that constructing artificial reefs will promote tourism within the sub-district by offering diving, snorkeling and fishing activities. Additionally, the construction of artificial reefs will enhance the waters of the Gulf of Mexico by providing increased fisheries and improved aquatic habitat. Once enough artificial reefs are constructed, the county may develop an aquatic nature center as an eco-tourism facility to showcase these tourism activities and assets. Thus, the allocation of tourist tax revenues for the construction of artificial reefs is an appropriate use of these revenues and funds may be allocated accordingly. An essential component of product improvement and promotion is to provide a safe environment for the use of the beaches, waters and facilities. Therefore, the allocation of tourist development tax revenues for the provision of lifeguard services for the beaches and waterways is an appropriate use of these revenues when and if funding is available. (4) Administration. The county determines that the best means for administration of the tourism tax revenues allocated under this plan is local administration by the director of the tourist development department under the direction of the county administrator. The administration of the revenue collection process shall be carried out under an agreement with the tax collector's office. (5) Reserve or emergency operations fund(s). The county determines that it is prudent, based on actuarial and actual experience, to maintain reserve funds for the purpose of supplementing standard promotional functions and beach maintenance efforts and for restoration of the county's beach improvements in the aftermath of a major storm event which impacts sub-district coastal areas. These 8 Packet Pg. 306  8.b.a reserve amounts should be carried forward as a budget allocation from year to year and should be in sufficient amount, as determined by the board, to address recovery needs in these areas in the case of a catastrophic storm event. These Attachment: VIII.b. TDT Ordinance (2978 : TDT Ordinance Amendment ? Aquarium & Museum Funding (Ed Schroeder)) funds are also available for allocation in the case of extraordinary beach maintenance needs related to natural or man-induced events requiring additional beach cleaning efforts and equipment following the impact of an emergency event. The council, through the director, will be responsible for recommending to the board when and how these funds should be used in the event of an emergency or catastrophic storm event. (d) Tax revenue projections and allocations. Pursuant to the requirements of Section 125.0104(4), Florida Statutes, the tax revenues collected pursuant to this section shall be used to fund the goals and uses identified in the Okaloosa County Tourist Development Plan as set forth above. The allocation shall begin Fiscal Year 2013-2014 2014-2015 and shall continue for subsequent fiscal years until amended by the board. (1) For the revenues generated by the first percentage point on each dollar, for each year beginning with fiscal year 2013-2014 2014-2015, the allocation shall be as follows: a. To provide and improve beach park facilities or beach improvements including access; to provide maintenance, renourishment, restoration and erosion control, including shoreline protection, enhancement, access, cleanup or restoration of beaches, other waterways; and to provide and improve tourist destination facilities within the sub-district for which there is public access, including the beaches located within the city limits of the City of Destin. (24- month projected revenue total, net of administrative charges, is $4,656,000.00 $5,360,000) b. To the extent that such proceeds are not required for those uses set forth under section 20-72(d)(1)a. above, then the board may direct that such proceeds may be used for any other purposes authorized under Section 125.0104(5), Florida Statutes. (2) For the revenues generated by the second percentage point on each dollar, for each year beginning with fiscal year 2013-2014 2014-2015, the allocations shall be as follows: 9 Packet Pg. 307  8.b.a a. Tourism services, including visitor services, brochure distribution, communication and research; tourist bureau administration; and lifeguard services and protection. (24-month projected revenue total, net of Attachment: VIII.b. TDT Ordinance (2978 : TDT Ordinance Amendment ? Aquarium & Museum Funding (Ed Schroeder)) administrative charges, is $4,656,000.00 $5,360,000) b. To the extent that such proceeds are not required for those uses set forth under section 20-72(d)(2)a. and b. above, then the board may direct that such proceeds may be used for any other purposes authorized under Section 125.0104(5), Florida Statutes. (3) For the revenues generated by the third percentage point on each dollar, for each year beginning with fiscal year 2013-2014 2014-2015, the allocation shall be as follows: a. To provide and improve Visitor Welcome or Information Centers; to provide for the operations and maintenance of the Convention Center, the Visitor Welcome or Information Centers, and other tourist destination facilities, including aquariums and museums within the sub-district; and to provide for the promotion of the use of the convention center and other tourist destination facilities. (24-month projected revenue total, net of administrative charges, is $4,656,000.00 $5,360,000) b. To the extent that such proceeds are not required for those uses set forth under section 20-72(d)(3)a. above, then the board may direct that such proceeds may be used for any other purposes authorized under Section 125.0104(5), Florida Statutes. (4) For the revenues generated by the fourth percentage point on each dollar for each year beginning with fiscal year 2013-2014 2014-2015, the allocation shall be as follows: a. For the payment of debt service on bonds issued to finance the construction, reconstruction or renovation of a convention center and to pay the planning and design costs incurred prior to the issuance of such bonds. The board determines that the extension of the fourth percentage point is necessary to provide funds to operate, maintain, repair or renew the convention center. Therefore, following the expiration of bonds issued to fund the construction of the convention center, the proceeds of the fourth percentage point shall be used for any future expansion, renovation or reconstruction of the convention 10 Packet Pg. 308  8.b.a center, including the construction, expansion, renovation or reconstruction of outdoor venues for the convention center. (24-month projected revenue total, net of administrative charges, is $4,656,000.00 $5,360,000) Attachment: VIII.b. TDT Ordinance (2978 : TDT Ordinance Amendment ? Aquarium & Museum Funding (Ed Schroeder)) b. To the extent that such proceeds are not required for those uses set forth under section 20-72(d)(4)a. above, then the board may direct that such proceeds may be used for any other purpose authorized by Section 125.0104(3) (l) 2, 3, or 4, Florida Statutes. (5) The fifth percentage point shall remain in effect until further action by the board. For the revenues generated by the fifth percentage point on each dollar, for each year beginning with fiscal year 2013-2014 2014-2015, the allocation shall be as follows: a. Tourism promotion. (24-month projected revenue total, net of administrative charges, is $4,656,000.00 $5,360,000) Sec. 20-73. Tourist development council. (a) Established. There is hereby established, pursuant to the provisions of Section 125.0104, Florida Statutes, an advisory council to be known as the "Okaloosa County Tourist Development Council" (the "council"). The members of the council shall elect from among their members a member to serve as chairman of the council and prescribe the term of office. (b) Duties and responsibilities. The council hereby established shall make recommendations to the board for the effective operation of the uses of the tourist development tax revenue raised by the tax hereby levied and may perform such other duties or functions as hereinafter may be prescribed by ordinance or resolution. (c) Review of revenue expenditures. The council and the director shall continuously review all expenditures of revenue raised by the tax hereby levied and shall report to the board all expenditures of said revenue believed to be unauthorized by the provisions of this article. The board, upon receiving notification of expenditures believed to be unauthorized by the council, shall review the council's findings and take such administrative or judicial action as it sees fit to ensure compliance with this article and the provisions of Section 125.0104, Florida Statutes. Sec. 20-74. Failure to charge or collect tax. 11 Packet Pg. 309  8.b.a Any person who is taxable hereunder who fails or refuses to charge and collect from the person paying any rental or lease the taxes herein provided, either by himself or through his agents or Attachment: VIII.b. TDT Ordinance (2978 : TDT Ordinance Amendment ? Aquarium & Museum Funding (Ed Schroeder)) employees, shall be, in addition to being personally liable for the payment of the tax, guilty of a misdemeanor of the second degree, punishable as provided in Section 775.082, Section 775.083 or Section 775.084, Florida Statutes. Sec. 20-75. Representation that tenant or lessee need not pay tax. No person shall advertise or hold out to the public in any manner, directly or indirectly, that he will absorb all or any part of the tax, or that he will relieve the person paying the rental of the payment of all or any part of the tax, or that the tax will not be added to the rental or lease consideration, or when added, that it or any part thereof will be refunded or refused, either directly or indirectly, by any method whatsoever. Any person who willfully violates any provisions of this subsection shall be guilty of a misdemeanor of the second degree, punishable as provided in Section 775.082, Section 775.083 or Section 775.084, Florida Statutes. Sec. 20-76. Tax deemed lien. The tax hereby levied shall constitute a lien on the property of the lessee, customer or tenant in the same manner as, and shall be collectible as are, liens authorized and imposed in Sections 713.67, 713.68 and 713.69, Florida Statutes. Sec. 20-77. Representation of county tourism. No business entity, other than a county tourism promotion agency, within the boundaries of Okaloosa County, Florida, shall use names as specified in Section 125.0104(9)(e), Florida Statutes, including "visitor information centers" when representing itself to the public as an entity representing tourism interest of the county. Being a county levying the tourist development tax as aforesaid, in addition to any other powers and duties provided for agencies created for the purpose of tourism promotion by Okaloosa County, such agencies are authorized and empowered to represent themselves to the public as convention and visitors bureaus, visitors bureaus, tourist development councils, vacation bureaus, county tourism promotion agencies, or visitor information centers. SECTION 2. CODIFICATION IN THE CODE OF ORDINANCES. It is the intention of the Board, and it is hereby ordained that the provisions of this Ordinance shall become and be made a part of the Okaloosa County Code of Ordinances, and that the sections of this Ordinance may be renumbered to accomplish such intent. 12 Packet Pg. 310  8.b.a SECTION 3. SEVERABILITY. Should any section or provision of this Ordinance or any portion thereof, or any paragraph, sentence, or word be declared by a court of competent jurisdiction to be invalid, such decision shall not affect the validity of the remainder hereof other Attachment: VIII.b. TDT Ordinance (2978 : TDT Ordinance Amendment ? Aquarium & Museum Funding (Ed Schroeder)) than the part declared to be invalid. SECTION 4. EFFECTIVE DATE. This Ordinance shall be effective as provided by law. PASSED AND ADOPTED in Regular Session this _____ day of ___________, 2014. BOARD OF COUNTY COMMSSIONERS OF OKALOOSA COUNTY, FLORIDA ATTEST: ____________________________ ___________________________________ Clerk of Court Charles K. Windes, Jr. Chairman APPROVED AS TO FORM: ____________________________ Gregory Stewart County Attorney 13 Packet Pg. 311  14 EXHIBIT A (insert map of sub-county taxing district boundaries) 8.b.a Packet Pg. 312 Attachment: VIII.b. TDT Ordinance (2978 : TDT Ordinance Amendment ? Aquarium & Museum Funding (Ed Schroeder))  8.c Tourist Development Council Meeting: 06/26/14 02:00 PM 1540 Miracle Strip Parkway Department: Tourist Development Council Fort Walton Beach, FL 32548 Category: Update Prepared By: Aida Wilkinson SCHEDULED Initiator: Aida Wilkinson Sponsors: TDC ITEM (ID # 2979) DOC ID: 2979 Interlocal Agreement for Beach Safety & Lifeguard Services Renewal (Ed Schroeder) Updated: 6/23/2014 3:00 PM by Aida Wilkinson Page 1 Packet Pg. 313  8.c.a TOURIST DEVELOPMENT DEPARTMENT MEMORANDUM Attachment: VIII.c. Interlocal Destin Lifeguards (2979 : Interlocal Agreement for Beach Safety & Lifeguard Services Renewal (Ed Schroeder)) DATE: June 26, 2014 TO: Tourist Development Council FROM: Ed Schroeder, Tourist Development Department Director Charlotte Dunworth, Finance, Administration, & Compliance Manager SUBJECT: Interlocal Agreement for Beach Safety & Lifeguard Services - Renewal Background The Destin Fire Control District has been providing beach safety and lifeguard services within the area between Destin East Pass and the Okaloosa/Walton county line (excluding Henderson Beach State Park) since 2003. As the provision of a safe beach is an essential component of promoting the sub-county taxing district, the County has historically funded these services with tourist development tax revenues. Discussion The interlocal agreement for beach safety and lifeguard services terminates on September 30, 2014, but includes a provision for up to two additional one-year terms upon mutual written consent. The Destin Fire Control District has indicated a desire to exercise the first option to renew contract C14-2086-TDD. The contract renewal period would be October 1, 2014 to September 30, 2015. The FY 2015 annual budgeted amount for this contract would be an amount equal to that which is budgeted and appropriated by the Board of County Commissioners to the Okaloosa County Beach Safety Division for the provision of beach safety and lifeguards services within the Service Area. This amount is currently estimated at $520K per County budget office estimates. Pursuant to section E.200 of the TDD Operations & Procedures Manual, the TDC shall advise the Board on contracts with third parties. TDC Recommendation to BCC Recommend contract renewal for the period October 1, 2014 to September 30, 2015. Packet Pg. 314  8.c.a Packet Pg. 315 Attachment: VIII.c. Interlocal Destin Lifeguards (2979 : Interlocal Agreement for Beach Safety & Lifeguard  8.c.a Packet Pg. 316 Attachment: VIII.c. Interlocal Destin Lifeguards (2979 : Interlocal Agreement for Beach Safety & Lifeguard  8.c.a Packet Pg. 317 Attachment: VIII.c. Interlocal Destin Lifeguards (2979 : Interlocal Agreement for Beach Safety & Lifeguard Services Renewal (Ed Schroeder))  8.c.a Packet Pg. 318 Attachment: VIII.c. Interlocal Destin Lifeguards (2979 : Interlocal Agreement for Beach Safety & Lifeguard Services Renewal (Ed Schroeder))  8.c.a Packet Pg. 319 Attachment: VIII.c. Interlocal Destin Lifeguards (2979 : Interlocal Agreement for Beach Safety & Lifeguard Services Renewal (Ed Schroeder))  8.c.a Packet Pg. 320 Attachment: VIII.c. Interlocal Destin Lifeguards (2979 : Interlocal Agreement for Beach Safety & Lifeguard Services Renewal (Ed Schroeder))  8.c.a Packet Pg. 321 Attachment: VIII.c. Interlocal Destin Lifeguards (2979 : Interlocal Agreement for Beach Safety & Lifeguard Services Renewal (Ed Schroeder))  8.c.a Packet Pg. 322 Attachment: VIII.c. Interlocal Destin Lifeguards (2979 : Interlocal Agreement for Beach Safety & Lifeguard Services Renewal (Ed Schroeder))  8.c.a Packet Pg. 323 Attachment: VIII.c. Interlocal Destin Lifeguards (2979 : Interlocal Agreement for Beach Safety & Lifeguard Services Renewal (Ed Schroeder))  8.c.a Packet Pg. 324 Attachment: VIII.c. Interlocal Destin Lifeguards (2979 : Interlocal Agreement for Beach Safety & Lifeguard Services Renewal (Ed Schroeder))  8.c.a Packet Pg. 325 Attachment: VIII.c. Interlocal Destin Lifeguards (2979 : Interlocal Agreement for Beach Safety & Lifeguard Services Renewal (Ed Schroeder))  8.c.a Packet Pg. 326 Attachment: VIII.c. Interlocal Destin Lifeguards (2979 : Interlocal Agreement for Beach Safety & Lifeguard Services Renewal (Ed Schroeder))  8.d Tourist Development Council Meeting: 06/26/14 02:00 PM 1540 Miracle Strip Parkway Department: Tourist Development Council Fort Walton Beach, FL 32548 Category: Update Prepared By: Aida Wilkinson SCHEDULED Initiator: Aida Wilkinson Sponsors: TDC ITEM (ID # 2980) DOC ID: 2980 Destin Chamber of Commerce Contract Renewal (Ed Schroeder) Updated: 6/23/2014 3:01 PM by Aida Wilkinson Page 1 Packet Pg. 327  8.d.a TOURIST DEVELOPMENT DEPARTMENT MEMORANDUM DATE: June 26, 2014 TO: Tourist Development Council FROM: Ed Schroeder, Tourist Development Department Director Charlotte Dunworth, Finance, Administration, & Compliance Manager Attachment: VIII.d. Destin Chamber (2980 : Destin Chamber of Commerce Contract Renewal (Ed Schroeder)) SUBJECT: Destin Chamber of Commerce Contract - Renewal Background The Destin Chamber of Commerce assists the TDD with tourism-related services and activities within the sub-county taxing district, and the County has historically funded these services with tourist development tax revenues. Discussion The current agreement for tourism services terminates on September 30, 2014. The Destin Chamber has indicated a desire to enter into a new agreement for the upcoming fiscal year. The agreement period would be October 1, 2014 to September 30, 2015. The FY 2015 annual budgeted amount for this agreement is currently $20K. Pursuant to section E.200 of the TDD Operations & Procedures Manual, the TDC shall advise the Board on contracts with third parties. This agreement does not require Board approval in accordance with County purchasing policy. TDC Recommendation to BCC No action required; for informational purposes only. Packet Pg. 328  8.d.a Packet Pg. 329 Attachment: VIII.d. Destin Chamber (2980 : Destin Chamber of Commerce Contract Renewal (Ed  8.d.a Packet Pg. 330 Attachment: VIII.d. Destin Chamber (2980 : Destin Chamber of Commerce Contract Renewal (Ed  8.d.a Packet Pg. 331 Attachment: VIII.d. Destin Chamber (2980 : Destin Chamber of Commerce Contract Renewal (Ed  8.d.a Packet Pg. 332 Attachment: VIII.d. Destin Chamber (2980 : Destin Chamber of Commerce Contract Renewal (Ed  8.d.a Packet Pg. 333 Attachment: VIII.d. Destin Chamber (2980 : Destin Chamber of Commerce Contract Renewal (Ed  8.d.a Packet Pg. 334 Attachment: VIII.d. Destin Chamber (2980 : Destin Chamber of Commerce Contract Renewal (Ed  8.d.a Packet Pg. 335 Attachment: VIII.d. Destin Chamber (2980 : Destin Chamber of Commerce Contract Renewal (Ed  8.d.a Packet Pg. 336 Attachment: VIII.d. Destin Chamber (2980 : Destin Chamber of Commerce Contract Renewal (Ed  8.e Tourist Development Council Meeting: 06/26/14 02:00 PM 1540 Miracle Strip Parkway Department: Tourist Development Council Fort Walton Beach, FL 32548 Category: Update Prepared By: Aida Wilkinson SCHEDULED Initiator: Aida Wilkinson Sponsors: TDC ITEM (ID # 2981) DOC ID: 2981 Fort Walton Beach Chamber of Commerce Contract Renewal (Ed Schroeder) Updated: 6/23/2014 3:03 PM by Aida Wilkinson Page 1 Packet Pg. 337  8.e.a TOURIST DEVELOPMENT DEPARTMENT MEMORANDUM DATE: June 26, 2014 TO: Tourist Development Council FROM: Ed Schroeder, Tourist Development Department Director Attachment: VIII.e. FWB Chamber (2981 : Fort Walton Beach Chamber of Commerce Contract Renewal (Ed Schroeder)) Charlotte Dunworth, Finance, Administration, & Compliance Manager SUBJECT: Fort Walton Beach Chamber of Commerce Contract - Renewal Background The Fort Walton Beach Chamber of Commerce assists the TDD with tourism-related services and activities within the sub-county taxing district, and the County has historically funded these services with tourist development tax revenues. Discussion The current agreement for tourism services terminates on September 30, 2014. The Fort Walton Beach Chamber has indicated a desire to enter into a new agreement for the upcoming fiscal year. The agreement period would be October 1, 2014 to September 30, 2015. The FY 2015 annual budgeted amount for this agreement is currently $20K. Pursuant to section E.200 of the TDD Operations & Procedures Manual, the TDC shall advise the Board on contracts with third parties. This agreement does not require Board approval in accordance with County purchasing policy. TDC Recommendation to BCC No action required; for informational purposes only. Packet Pg. 338  8.e.a Packet Pg. 339 Attachment: VIII.e. FWB Chamber (2981 : Fort Walton Beach Chamber of Commerce Contract Renewal  8.e.a Packet Pg. 340 Attachment: VIII.e. FWB Chamber (2981 : Fort Walton Beach Chamber of Commerce Contract Renewal  8.e.a Packet Pg. 341 Attachment: VIII.e. FWB Chamber (2981 : Fort Walton Beach Chamber of Commerce Contract Renewal  8.e.a Packet Pg. 342 Attachment: VIII.e. FWB Chamber (2981 : Fort Walton Beach Chamber of Commerce Contract Renewal  8.e.a Packet Pg. 343 Attachment: VIII.e. FWB Chamber (2981 : Fort Walton Beach Chamber of Commerce Contract Renewal  8.e.a Packet Pg. 344 Attachment: VIII.e. FWB Chamber (2981 : Fort Walton Beach Chamber of Commerce Contract Renewal  8.e.a Packet Pg. 345 Attachment: VIII.e. FWB Chamber (2981 : Fort Walton Beach Chamber of Commerce Contract Renewal  8.e.a Packet Pg. 346 Attachment: VIII.e. FWB Chamber (2981 : Fort Walton Beach Chamber of Commerce Contract Renewal