Okaloosa County BOCC — June 26, 2014 — V.a. Sales Report - May

Number of Attendees Estimated Nights Per Person Direct Nights Per Group Economic Cost Per Night Impact Total Cost = Start Date End Date Location Property Cost/Night X Type Nights/Person Name Of Group Business The Sons of Allen retreat CG FWB/D 5/16/2013 5/18/2013 Ramada 900 $239,400 3 2,700 $718,200 Nicole Lee-Tom Brooks Wedding W FWB/D 5/17/2014 5/23/2014 House 50 $13,300 7 350 $93,100 Desiree Valdez & Seth Craft Wedding W D 5/22/2014 5/29/2014 Priv. House 50 $13,300 8 400 $106,400 Amanda Montgomery/Matt Tranmell Wedding W FWB/D 5/9/2014 5/11/2014 Fairfield/VS 120 $31,920 3 360 $95,760 Field Trip - Havanna Middle school TG D 5/22/2014 5/22/2014 Day Trip 45 $11,970 1 45 $11,970 Black Wedding W D 5/3/2014 5/8/2014 Pelican Beach 6 $1,596 6 36 $9,576 Porter/Etienne Wedding W OI 5/8/2014 5/11/2014 30 $7,980 4 120 $31,920 174 AHC Reunion MC OI 5/1/2014 5/3/2014 Best Western 185 $49,210 3 555 $147,630 Talon Reunion RR OI 5/15/2014 5/18/2014 Ramada 325 $86,450 4 1,300 $345,800 Light - Drummond Wedding W TBD 5/16/2014 5/18/2014 Wyndham Garden 40 $10,640 3 120 $31,920 Marian Jones/ Byran Binns Wedding W D 5/1/2014 5/4/2014 Jetty East 35 $9,310 4 140 $37,240 Mallori Newgent - Adam Giesegh Wed. W OI 5/17/2014 5/27/2014 Seaspray 50 $13,300 11 550 $146,300 255 ACS (MS) National Guard TG FWB/D 5/21/2014 5/27/2014 Hurlburt/VS QTRS 120 $31,920 7 840 $223,440 Humpert/Delaney Wedding W OI 5/16/2014 5/19/2014 Wyndham Garden 50 $13,300 4 200 $53,200 Snyder Wedding W OI 5/9/2014 5/12/2014 Wyndham Garden 80 $21,280 4 320 $85,120 Crabtree Wedding W OI 5/24/2014 5/26/2014 wyndham Garden 100 $26,600 3 300 $79,800 $0 1 0 $0 $0 1 0 $0 $0 1 0 $0 $0 1 0 $0 $0 1 0 $0 $0 1 0 $0 $0 1 0 $0 $0 1 0 $0 TOTALS: 2186 $ 581,476.00 8,336 $2,217,376 The number of days in the month of May is 31 Note: Estimated Economic Impact = Nights per Group X $266.00 per Day Number of Attendees for month of May 2186 Report Figures may vary due to business generated after report due date. Average Based on ($266 per Night) for May $581,476 Nights Per Group for month of May 8,336 Estimated Direct Economic Impact for month of May $2,217,376 Estimated Direct Economic Impact for Fiscal Year To Date $13,448,694 Additional Groups: Trainings: Site Tours: Toured the New Holiday Inn on Okaloosa Island 5/8/2014 N/A Wedding Leads - MyEmeraldCoastEvent.com: 10 Trade Shows/Meetings Tourism Meeting - FWB Chamber -5-20-14 Wedding Leads from The Knot: 14 Blessing of the Marketplace - Destin Methodist Church 5-28-14 FAM Tours: Welcome Packets: 555 Up Coming Trade Shows: Visit Florida Summer Festival at I-10 - June 6, 2014 Motorcoach Receptions: ** Interviews held for Travel Industry Sales Coordinator's Position - Joanna's last day was May 2, 2014  Sales Marketing Report May 1, 2014 - May 31, 2014 April Sarver, Sales Marketing Coordinator PROPOSALS ISSUED Number ECCC Projected Comments Aramark Company Event Dates Accom Req of Revenue New/Repeat F&B Value Attendees FHSAA Cheer Competition 1/17/2015 $ 5,028.00 New Y $0.00 2500 Helen Brett Enterprises Gift & Jewelry Show 12/04-06/2015 $ 9,483.00 New Y $0.00 1000 Gulf Coast City Church Blessing of the Fort 11/12/2014 $ 2,022.50 New N $9,000.00 300 Total ECCC Projected Revenue $ 16,533.50 Leads Generated to Partners Company Event Total Room Nights Renee Mancilla Rides & Tides Meetings & Incent. Meeting space in Worldwide Hotel/resort 220 Meeting space in Bostrom Consulting Hotel 50 National Beta Club Leadership Summit 120 American String Teachers Assn. Board Meeting 15 Total Room Nights 405 1  Sales Marketing Report May 1, 2014 - May 31, 2014 Site Inspections Tours Provided April Sarver, Sales Marketing Coordinator Company/person Event GCCC David Schmidt Blessing of Fort FHSAA/Debbie Cheer Competition Leads *reactive Company/Person Event Source Action Outcome Ms. Rabin Apostle Energy Worship Web Emailed sales kit No response Date Ashley Current Apparel Tradeshow Web Emailed sales kit LMOR Unavailable Greg / PHTI Religious Web Emailed Sales Kit No response Kathy Military Phone Call Spoke and Emailed Contract Kaskey Holiday Party Phone Call Spoke and Emailed Considering Debby Buchanan Cheer Competition Phone Call Email, Tour, Proposal Considering Renee Mancilla Rides & Tides Web Email, Phone Referred out Phone/Word of Committed to Stacie and Stephanie c/o 94 CHS Reunion Mouth Email, Phone contract Phone/ Word of David Schmidt Blessing of the Fort Mouth Phone, Tour, Email Proposal Lisa Maasterson, sacred Held for a while heart Seminar Phone Call Phone, Email and cancelled No details given Wanda Hills Event Phone Call Email and no response 2  Sales Marketing Report May 1, 2014 - May 31, 2014 April Sarver, Sales Marketing Coordinator Date Unavailable, checking for flexibility, no Amy Scott/Bendix Comm Meeting From CVB, Emailed question ansr Date unavailable, isn't flexible, butis Environment looking at other Caitlyn Mitchell Meeting Phone Emailed, toured EC Venues Trina Peters Wedding Web Emailed, spoke Contract Southeast Toyota Traiining Email Spoke and Emailed Contract John Dirba / Lockheed Meeting during F-35 Phone Emailed, spoke Contract Prospects *proactive Company/Person Event Source Action Outcome Many Various Eventeract Email Fam scheduled Provided leads Many Various ASAE Springtime Email to partners Many Various MPI Gulf States Email Fam scheduled Some are CVB Leads, others I'm continuing Many Various SDR Email & Mail to build Mobile Storm Volleyball Tourny Past Event Email & Call no response Appt set to EOD Memorial Ball Past Event Call & Email rebook 3  Sales Marketing Report May 1, 2014 - May 31, 2014 Contracts Issued April Sarver, Sales Marketing Coordinator ECCC Projected Comments Aramark F&B Number of Company Event Dates Revenue New/Repeat Value Attendees ERA American GC Broker Council 7/25/2014 $1,680.00 Repeat $300.00 100 96th TW EZ TMAS Industry Day 5/22/2014 $1,065.00 New $1,065.00 300 Gulf Coast Wedding Gulf Coast Wedding Expo Expo 9/28/2014 $2,998.00 Repeat 500 Pelican Isle HOA Meeting 10/18/2014 $325.00 Repeat 20 Southeast Toyota Training 07/10-11/2014 $2,557.00 Repeat $2,500.00 40 Total ECCC Revenue Projected $8,625.00 F&B Total $3,865.00 Lost/Denied Business ECCC Projected Comments Number of Company Event Dates Revenue New/Repeat Attendees Would not respond, contracat past Fight TV Boxing Show 6/28/2014 $2,183.00 due. 800 was very serious, holding date and stopped Aracelis Rivera Wedding 7/12/2014 $400.00 responding 80 March, April, Early Mar. Apr. Early Choctaw Prom May $2,200.00 May, not avail 700 March, April, Early Mar. Apr. Early Crestview Prom May $1,600.00 May, not avail 550 4  Sales Marketing Report May 1, 2014 - May 31, 2014 April Sarver, Sales Marketing Coordinator Wanted the entire PL, not Bayview, I referred her to Renee Mancilla Rides & Tides 9/6/2014 $750.00 the Boarwalk 75 Decided to hold the seminar in- Sacred Heart Seminar 07/29-30/2014 $1,000.00 house 220 Unable to get commitment Advanced Enterprises Seminar 5/21/2014 $750.00 from speaker 330 Total ECCC Revenue Lost $8,883.00 Marketing / Public Relations / Tradeshows 1. Sent Constant Contact Newsletter 2. Holiday Inn Ribbon Cutting 3. Participated in FB and Twitter Posts 4. Collaborative Hotel Meeting 5. Exhibited in ASAE Springtime Expo 6. Website Priorities Meeting 7. Breakfast w/ Matt from Colinson 8. Dempsey's Networking at Four Points 9. Bayview Plaza Planning Committee 10. Google Adword conf call 5  Sales Marketing Report May 2014 Tisha Maraj CMP, Sales Marketing Manager PROPOSALS & Letters of Intent ISSUED Number ECCC Projected Comments Aramark F&B Company Event Dates Accom Req of Revenue New/Repeat Value Attendees Okaloosa Kennel Club Dog Show 5/1/2015 $3,000.00 New Yes $0.00 800 Sherwood Baptist Church Youth Camp 6/8-11/2015 $26,270.00 New Yes $61,488.00 700 Total ECCC Projected Revenue $29,270.00 $61,488.00 Leads Generated to Partners Company Event Total Room Nights Mended Little Hearts Conference 4290 Sherwood Bapitst Youth Conference 500 Total Room Nights 5200  Sales Marketing Report May 2014 Tisha Maraj CMP, Sales Marketing Manager Site Inspections Tours Provided Company/person Event Mary Simpson Doolittle Institute Sidney & Tara Holiday Party Jordan Lucretzi Wedding Leads - Reactive Company/Person Event Action Outcome 96 MDG, Eglin Holiday Party Email, phone Space on hold Shannon Fisher Wedding Email searching for dates Candace Boner Wedding Email still looking for dates Sidney & Tara Holiday Party phone call came by for a tour Leads - Proactive Company/Person Event Action Outcome Various from Appts CMCA at Show Call/Email Still working with them Kelley Foods Food Show Call/Email Still going to Hilton  Sales Marketing Report May 2014 Tisha Maraj CMP, Sales Marketing Manager Contracts Issued ECCC Projected Comments Aramark Number of Company Event Dates Revenue New/Repeat F&B Value Attendees Premier Brides Wedding Expo 2/22/2015 $2,500.00 New $0.00 500 Doolittle Institute Expo 6/13-14/2014 $1,000.00 New $0.00 125 Sinfonia Gulf Coast Concert Gala 4/10-11/2015 $5,000.00 Repeat $1,000.00 700 Air Armament Center F35 Meeting 6/10/2014 $300.00 new $0.00 40 Sinfonia Gulf Coast Opening Concert 10-30/11-1/2014 $5,000.00 Repeat $1,000.00 700 Apple, Inc Meeting 7/16/2014 $200.00 New $0.00 50 Christian International Ministires Banquet 10/20/2014 $450.00 New $17,500.00 500 FL RV Trade Association RV Show 10/20-26/2014 $8,000.00 New $0.00 1500 BAE AVCOM Conference 6/9-13/2015 $3,000.00 Repeat $1,000.00 140 Total ECCC Revenue Projected $25,450.00 F&B Total $20,500.00  Sales Marketing Report May 2014 Tisha Maraj CMP, Sales Marketing Manager Lost/Denied Business ECCC Projected Comments Number of Company Event Dates Revenue New/Repeat Attendees Total ECCC Revenue Lost $0.00 Marketing / Public Relations / Tradeshows Call with SDR to review leads Peter Mayor Calls Hotel Meeting Followup with CMCA Leads & Appts. Cold Calls to Food Purveyors Google Ad Word Call Chamber Tourism Meeting Chamber Meeting to discuss events