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Okaloosa County BOCC — June 26, 2014 — reading text
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Machine-extracted text — 01-Agenda Packet.pdf
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visits
17,881,020 impressions
4.b.a
Packet Pg. 229
Attachment: IV.b. Online advertising results (2972 : Online Advertising Results, Website &
Centro-Rocketfuel
4,884 clicks
2,910 site visits
4,089 impressions
4.b.a
Packet Pg. 230
Attachment: IV.b. Online advertising results (2972 : Online Advertising Results, Website &
4.b.a
Google & Bing / Yahoo
Attachment: IV.b. Online advertising results (2972 : Online Advertising Results, Website &
16,187,983 impressions
32,965 clicks
37,050 site visits
Packet Pg. 231
Facebook
37,560 clicks
7,794 site visits
59,088,280 impressions
4.b.a
Packet Pg. 232
Attachment: IV.b. Online advertising results (2972 : Online Advertising Results, Website &
Social
New Record:
Most Retweets
4.b.a
Packet Pg. 233
Attachment: IV.b. Online advertising results (2972 : Online Advertising Results, Website &
Website
EmeraldCoasting.com
Site Visitation:
Up 54%
4.b.a
Packet Pg. 234
Attachment: IV.b. Online advertising results (2972 : Online Advertising Results, Website &
5.a
Tourist Development Council Meeting: 06/26/14 02:00 PM
1540 Miracle Strip Parkway Department: Tourist Development Council
Fort Walton Beach, FL 32548 Category: Report
Prepared By: Aida Wilkinson
SCHEDULED Initiator: Aida Wilkinson
Sponsors:
TDC ITEM (ID # 2973) DOC ID: 2973
Sales & Marketing Reports
Updated: 6/23/2014 2:39 PM by Aida Wilkinson Page 1
Packet Pg. 235
5.a.a
Number of Attendees
Estimated
Nights Per Person
Direct
Nights Per Group
Economic
Cost Per Night
Impact Total
Cost =
Start Date
End Date
Location
Property
Cost/Night X
Type
Nights/Person
Name Of Group Business
Attachment: V.a. Sales Report - May (2973 : Sales & Marketing Reports)
The Sons of Allen retreat CG FWB/D 5/16/2013 5/18/2013 Ramada 900
$239,400 3 2,700 $718,200
Nicole Lee-Tom Brooks Wedding W FWB/D 5/17/2014 5/23/2014 House 50
$13,300 7 350 $93,100
Desiree Valdez & Seth Craft Wedding W D 5/22/2014 5/29/2014 Priv. House 50
$13,300 8 400 $106,400
Amanda Montgomery/Matt Tranmell Wedding W FWB/D 5/9/2014 5/11/2014 Fairfield/VS 120
$31,920 3 360 $95,760
Field Trip - Havanna Middle school TG D 5/22/2014 5/22/2014 Day Trip 45
$11,970 1 45 $11,970
Black Wedding W D 5/3/2014 5/8/2014 Pelican Beach 6
$1,596 6 36 $9,576
Porter/Etienne Wedding W OI 5/8/2014 5/11/2014 30
$7,980 4 120 $31,920
174 AHC Reunion MC OI 5/1/2014 5/3/2014 Best Western 185
$49,210 3 555 $147,630
Talon Reunion RR OI 5/15/2014 5/18/2014 Ramada 325
$86,450 4 1,300 $345,800
Light - Drummond Wedding W TBD 5/16/2014 5/18/2014 Wyndham Garden 40
$10,640 3 120 $31,920
Marian Jones/ Byran Binns Wedding W D 5/1/2014 5/4/2014 Jetty East 35
$9,310 4 140 $37,240
Mallori Newgent - Adam Giesegh Wed. W OI 5/17/2014 5/27/2014 Seaspray 50
$13,300 11 550 $146,300
255 ACS (MS) National Guard TG FWB/D 5/21/2014 5/27/2014 Hurlburt/VS QTRS 120
$31,920 7 840 $223,440
Humpert/Delaney Wedding