Okaloosa County BOCC — June 26, 2014 — reading text

And I just wanted to point out that March 8 collections tourist development collections are down 9 merely 10% compared to March of 2013, but we are still up 10 approximately 1.5% year-to-date compared to prior year. 11 Walton and Bay were also down -- were down actually more 12 than we were. They are citing Easter in April rather 13 than in March last year as the cause for that. 14 According to news articles, states throughout the 15 southeast canceled or shortened Spring Break to make up 16 for winter school closings due to the bad weather this 17 winter season. So we believe that the best course of 18 action is to combine the March and the April months to 19 get a truer comparison for this year compared to last 20 year's. 21 CHAIRMAN PETERSON: Okay. 22 MS. DUNWORTH: And then if there are no other 23 questions we will move into the film update, which begins 24 on page 47. And again, typically I'd talk about a -- an 25 annual revenue project, but I think I'm going to reserve Destin Reporting & Technology Group (850) 837-5078 scheduling@destinreporting.com Packet Pg. 13  1.a 8 1 that discussion until we have the April data for the Minutes Acceptance: Minutes of May 29, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale 2 reasons I just mentioned. 3 And then I'm happy to entertain any questions that 4 you may have regarding the expense by percentage. 5 CHAIRMAN PETERSON: Anyone have any questions or 6 comments? Okay. 7 MS. DUNWORTH: And then just to point out that we 8 have the REV PAR again on page 51, and that the 9 expenditure transaction analysis report is being provided 10 in the beginning on page 53 to assist the TDC in 11 identifying unauthorized expenditures. This report is 12 for the month of April. 13 And if I could get a motion, Mr. Chairman. 14 CHAIRMAN PETERSON: All right. I will entertain a 15 motion to approve the March financial -- or the March -- 16 month-end financial -- 17 VICE-CHAIRMAN RICE: Report. 18 CHAIRMAN PETERSON: Report. So move? 19 MR. RIGDON: I move for the motion. 20 VICE-CHAIRMAN RICE: Second. 21 CHAIRMAN PETERSON: Tom Rice seconds. All those in 22 favor say aye. 23 (Ayes) 24 CHAIRMAN PETERSON: Anyone opposed? Motion 25 carries. Destin Reporting & Technology Group (850) 837-5078 scheduling@destinreporting.com Packet Pg. 14  1.a 9 1 VICE-CHAIRMAN RICE: Thank you so much for the Minutes Acceptance: Minutes of May 29, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale 2 numbers at the bottoms of the page. Thank you so much. 3 CHAIRMAN PETERSON: All right, then. Let's welcome 4 Bill Leaman. Is Bill here? I mean, it's the coat I 5 think, Bill. 6 MR. LEAMAN: Afternoon, Mr. Chairman, Board 7 Members. Two things I'd like to talk about. 8 An issue that started with our catering food and 9 beverage service September 5th has been finalized by our 10 attorneys. We received a signed contract back on Friday. 11 We have to go before the board of county commissioners on 12 Tuesday. That is the contract with Aramark for food and 13 beverage services that should be complete, hopefully, 14 upon the approval of the board on this coming Tuesday. 15 The other thing I'd like to remind you of is a week 16 from Monday on the 9th we have a grand opening of Bayview 17 Plaza out back. One of -- the head of our building 18 maintenance department, Dougie Haron, has been working 19 very hard to make sure that the saw is all laid, the 20 irrigation is down, the back of the building is painted. 21 Everything looks good out there; all the electrical is 22 functional. 23 And I'd like to remind you it's at 5:00 inside the 24 north corridor up here (indicating), and we will have a 25 ceremony. We do the raising of the colors, and then the Destin Reporting & Technology Group (850) 837-5078 scheduling@destinreporting.com Packet Pg. 15  1.a 10 1 National Anthem, and Chairman Windes will be speaking, Minutes Acceptance: Minutes of May 29, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale 2 and also Mr. Peterson, our chairman here will be 3 speaking. Then we will go outside for a double-ribbon 4 cutting. It will entail Veteran's Park and the Bayview 5 Plaza. And that is Monday, the 9th, at 6:00 -- 5:00. 6 CHAIRMAN PETERSON: Very good. 7 MR. LEAMAN: Any questions about either I'd be 8 happy to answer. 9 CHAIRMAN PETERSON: It's exciting. No comments? 10 Thank you. 11 MR. LEAMAN: Thank you. 12 CHAIRMAN PETERSON: Thank you, Bill. Appreciate it 13 very much. 14 Moving right into the marketing update. Kendra? 15 MS. MOORE-NIXON: Good afternoon. Hopefully each 16 of you found your T-shirts at your place. And you'll see 17 several of our staff people from TDD staff, convention 18 center, and Peter Mayer folks have our "Let's Go Emerald 19 Coating" shirts on with our new hashtag that has really 20 taken off and gone viral. 21 These shirts, and also some hats that are being 22 printed, are give-aways for a Facebook promotion that we 23 did for Tourism Week, National Tourism Week. And you'll 24 see a little bit more on that during the presentation. 25 The first two items on here under marketing update Destin Reporting & Technology Group (850) 837-5078 scheduling@destinreporting.com Packet Pg. 16  1.a 11 1 are just informational. One was a full-page ad in Visit Minutes Acceptance: Minutes of May 29, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale 2 Florida instate magazine issue to promote instate 3 tourism. And then the next one is a full-page ad in the 4 quarterly edition of Food and Travel magazine that was 5 also placed. So if there's any questions about either of 6 one of those ... 7 If not then I'm going to turn it over to my friends 8 here, and they're going to update everyone on our 9 marketing plan for fiscal 2014-15. 10 CHAIRMAN PETERSON: Very good. Thank you, Kendra. 11 MS. CLARKE: Good afternoon. So many of you have 12 the packets, I see, in front of you. Not to worry, we're 13 not going to take you through every slide that's in 14 there. We have a much abbreviated version that we're 15 going to take you through and really hit the highlights. 16 But as we go through this, please stop us, ask questions. 17 We can definitely provide more details if you have any 18 questions as you were reading through it. 19 So with that, we will start to take you through the 20 presentation. 21 So "Let's Go Emerald Coasting", as Kendra just 22 mentioned, we all have it on our shirts right now, and 23 the hashtag has taken off with some great pickup already 24 with all of our social media outlets. And this is 25 actually in market right now that we're going to show Destin Reporting & Technology Group (850) 837-5078 scheduling@destinreporting.com Packet Pg. 17  1.a 12 1 you, and then it's also the campaign we plan to run next Minutes Acceptance: Minutes of May 29, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale 2 year as well. 3 MR. SCHROEDER: Michelle? 4 MS. CLARKE: Oh, sure. 5 MR. SCHROEDER: Could I interrupt just one second? 6 MS. CLARKE: Oh, absolutely. 7 MR. SCHROEDER: We do have this slideshow in our 8 booklet, the abbreviated version, so if you want to make 9 notes. 10 MR. GOSSOM: Where is it? 11 MR. SCHROEDER: It's tab 5. Page 87, actually, is 12 where she is right now. 13 MR. GOSSOM: Great, great. Thanks, Ed. 14 MS. CLARKE: Perfect. 15 MR. SCHROEDER: Thanks, Michelle. 16 MS. CLARKE: Absolutely. It looks like everybody 17 has it open. 18 So what I'm going to take you through again is just 19 the campaign that's out there right now, and then what 20 we'll be running with the media that we're about to share 21 with you for next fiscal year. 22 So these are some of the print ads out there. You 23 see it captures the vibrancy, the fun, the excitement of 24 your area. So we're highlighting fishing, and beaches, 25 and the -- these are some of our leisure ads. The next Destin Reporting & Technology Group (850) 837-5078 scheduling@destinreporting.com Packet Pg. 18  1.a 13 1 highlights promote shopping, and the activities there are Minutes Acceptance: Minutes of May 29, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale 2 to see and do. 3 The next slide takes you -- this is some of our 4 group and meeting ads specifically. So the one on the 5 left is actually a group -- a group ad and then the one 6 on the right is directed at motor coach. And then if you 7 flip, that's another -- another meeting ad is, you know, 8 "Emerald Coasting is a paradise for planners", and then 9 the one on the right is one of our wedding ads. "Emerald 10 Coasting is sugar-white weddings". 11 And then this is just a sample of some of the 12 online banners that kind of mimic the print ads I just 13 took you through that are out there online right now.