Okaloosa County BOCC — June 26, 2014 — reading text

(ID # 2966) DOC ID: 2966 Month End Lodging Reports from Smith Travel Research – May Updated: 6/23/2014 2:13 PM by Aida Wilkinson Page 1 Packet Pg. 170  2.a.a ADR 2004-2013 Attachment: II.a. Month End Lodging Reports from Smith Travel Research - May (2966 : Emerald Coast Lodging Average Annual Daily Hotel Lodging Rate 2004 -2013 $150 $130 $117.48 $119.87 $122.13 $117.40 $113.04 $106.63 $109.91 $106.15 $110 $97.00 $89.62 $90 $70 $50 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 Source: Smith Travel Research, Inc. Republication or Other Re-Use of this Data without the express written permission of STR is strictly prohibited. Packet Pg. 171  AVERAGE DAILY RATE 2.a.a Room revenue divided by rooms sold, displayed as the average rental rate for a single room Attachment: II.a. Month End Lodging Reports from Smith Travel Research - May (2966 : $250.00 Emerald Coast Average Daily Hotel Lodging Rate $230.00 $210.00 $190.00 $170.00 $126.51 $134.71 $150.00 $130.00 $117.62 $110.00 $83.66 $90.00 $76.69 $70.00 $50.00 $30.00 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2010 $71.93 $77.30 $110.14 $120.62 $128.40 $157.45 $147.47 $113.41 $102.78 $93.78 $77.43 $73.12 2011 $72.53 $75.67 $113.41 $124.73 $133.68 $163.26 $171.81 $128.14 $108.94 $102.81 $82.93 $78.59 2012 $74.09 $78.97 $122.63 $134.92 $144.46 $175.64 $182.75 $139.44 $112.62 $107.88 $84.78 $80.21 2013 $77.21 $80.89 $129.99 $133.54 $145.91 $178.07 $189.08 $142.25 $115.38 $107.60 $86.35 $79.34 2014 $76.69 $83.66 $117.62 $126.51 $134.71 Source: Smith Travel Research, Inc. Republication or Other Re-Use of this Data without the express written permission of STR is strictly prohibited. Packet Pg. 172  OCCUPANCY 2.a.a Occupancy is a percentage of rooms occupied. Attachment: II.a. Month End Lodging Reports from Smith Travel Research - May (2966 : Emerald Coast Hotel Lodging Occupancy 100% January - December 90% 80% 73.30% 70% 60.70% 65.00% 60% 50% 46.10% 40% 31.22% 30% 20% 10% Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec YTD* 2010 30.20% 40.10% 52.80% 57.10% 53.20% 65.30% 64.70% 48.60% 43.30% 41.60% 32.30% 27.90% 46.43% 2011 28.86% 43.14% 58.10% 59.60% 59.33% 75.38% 80.90% 58.70% 48.93% 46.80% 33.39% 27.61% 52.70% 2012 30.12% 46.41% 64.60% 64.97% 67.65% 80.01% 85.02% 60.26% 49.72% 49.30% 37.42% 29.77% 55.71% 2013 33.10% 46.86% 64.25% 61.50% 68.81% 81.31% 84.02% 63.66% 51.91% 44.31% 36.56% 30.83% 55.65% 2014 31.22% 46.10% 60.70% 65.00% 73.30% *YTD = Year to Date Source: Smith Travel Research, Inc. Republication or Other Re-Use of this Data without the express written permission of STR is strictly prohibited. Packet Pg. 173  REVPAR 2.a.a Room revenue divided by rooms available Attachment: II.a. Month End Lodging Reports from Smith Travel Research - May (2966 : Revenue Per Available Hotel Room $170 $130 $98.78 $82.28 $90 $71.41 $50 $38.56 $23.94 $10 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2010 $21.72 $30.98 $58.13 $68.87 $68.31 $102.89 $95.44 $55.12 $44.52 $39.00 $24.90 $20.38 2011 $20.93 $32.64 $65.90 $74.34 $79.31 $123.06 $138.92 $75.17 $53.31 $48.16 $27.69 $21.70 2012 $22.32 $29.13 $79.22 $87.65 $97.73 $140.53 $155.37 $84.03 $56.00 $53.14 $31.73 $23.88 2013 $25.56 $37.91 $83.52 $82.13 $100.41 $144.78 $158.86 $90.56 $59.90 $47.68 $31.56 $24.46 2014 $23.94 $38.56 $71.41 $82.28 $98.78 Source: Smith Travel Research, Inc. Republication or Other Re-Use of this Data without the express written permission of STR is strictly prohibited. Packet Pg. 174  2.b Tourist Development Council Meeting: 06/26/14 02:00 PM 1540 Miracle Strip Parkway Department: Tourist Development Council Fort Walton Beach, FL 32548 Category: Report Prepared By: Aida Wilkinson SCHEDULED Initiator: Aida Wilkinson Sponsors: TDC ITEM (ID # 2967) DOC ID: 2967 Film Commission Monthly Report – May Updated: 6/23/2014 2:15 PM by Aida Wilkinson Page 1 Packet Pg. 175  2.b.a Packet Pg. 176 Attachment: II.b. Film Commission Report (2967 : Film Commission Monthly Report ? May)  2.c Tourist Development Council Meeting: 06/26/14 02:00 PM 1540 Miracle Strip Parkway Department: Tourist Development Council Fort Walton Beach, FL 32548 Category: Information Prepared By: Aida Wilkinson SCHEDULED Initiator: Aida Wilkinson Sponsors: TDC ITEM (ID # 2968) DOC ID: 2968 Destin Chamber Resolution – Welcome Signs Updated: 6/23/2014 2:29 PM by Aida Wilkinson Page 1 Packet Pg. 177  2.c.a Packet Pg. 178 Attachment: II.c. Destin Chamber Resolution (2968 : Destin Chamber Resolution ? Welcome Signs)  3.a Tourist Development Council Meeting: 06/26/14 02:00 PM 1540 Miracle Strip Parkway Department: Tourist Development Council Fort Walton Beach, FL 32548 Category: Report Prepared By: Aida Wilkinson SCHEDULED Initiator: Aida Wilkinson Sponsors: TDC ITEM (ID # 2969) DOC ID: 2969 Month End Tax Revenue Reports from Okaloosa Tax Collector – April Updated: 6/23/2014 2:31 PM by Aida Wilkinson Page 1 Packet Pg. 179 Packet Pg. 180 3.a.a Attachment: III.a. TDT Reports OCTC (Apr 14) (2969 : Month End Tax Revenue Reports from Okaloosa Tax Collector ? April)  3.a.a Attachment: III.a. TDT Reports OCTC (Apr 14) (2969 : Month End Tax Revenue Reports from Okaloosa Tax Total Historical TDT Collections and Percentage Breakdown FY 2009 - Current % (+/-) % (+/-) % (+/-) Cum (+/-) Month FY 2009 FY 2010 FY 2011 FY 2012 FY 2013