Okaloosa County BOCC — June 26, 2014 — reading text

Tourist Development Council 1540 Miracle Strip Parkway Fort Walton Beach, FL 32548 Regular Meeting http://www.okaloosafl.com ~ Agenda ~ Thursday, June 26, 2014 2:00 PM Emerald Coast Convention Center Council Members & Staff Dale E. Peterson Chairman Thomas Rice Vice-Chairman Thom Gossom Owner, Best Gurl, Inc. - Mktg & Comm. Firm Joe Guidry Manager, Ramada Plaza Beach & RV Resorts Rachel Joyce General Manager, Hampton Inn Honorable Kelly Windes Commissioner District 5 Honorable Tuffy Dixon City of Destin Representative Honorable Charles Rigdon City of FWB Representative Ed Schroeder Director, Tourist Development Department Lynn Hoshihara TDD Attorney Greg Stewart TDD Attorney Pledge of Allegiance and Welcome (Dale Peterson - Chairman) Public Comments Related to Current Agenda (Dale Peterson - 3 minutes each) Councilmember's Minute I. Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale Peterson) a. Tourist Development Council - Regular Meeting - May 29, 2014 2:00 PM b. Minutes of June 16, 2014 II. Director's Update (Ed Schroeder) a. Month End Lodging Reports from Smith Travel Research – May b. Film Commission Monthly Report – May c. Destin Chamber Resolution – Welcome Signs III. Financial Update (Charlotte Dunworth) a. Month End Tax Revenue Reports from Okaloosa Tax Collector – April b. Financial Update – June Tourist Development Council Page 1 Printed 6/23/2014 Regular Meeting Agenda June 26, 2014 IV. Marketing Update (Kendra Moore-Nixon) a. Special Events Funding – Quarterly Update b. Online Advertising Results, Website & Social Media Tutorial, TV Ads V. Sales Team Update (Ed Schroeder) a. Sales & Marketing Reports b. Local Events Calendar c. Convention Center Calendar VI. Beaches Update (Jim Trifilio) a. Partnership with Eglin for Construction of Artificial Reefs VII. Old Business (Dale Peterson) VIII. New Business (Dale Peterson) a. Okaloosa County Sheriff’s Office Request for TDC Funding b. TDT Ordinance Amendment – Aquarium & Museum Funding (Ed Schroeder) c. Interlocal Agreement for Beach Safety & Lifeguard Services Renewal (Ed Schroeder) d. Destin Chamber of Commerce Contract Renewal (Ed Schroeder) e. Fort Walton Beach Chamber of Commerce Contract Renewal (Ed Schroeder) f. Cable Television Promotional Opportunities (Ed Schroeder) IX. Next TDC Meeting (Dale Peterson) a. Thursday August 28, 2:00 p.m. Emerald Coast Convention Center (Tentative) X. Public Comment (3 minutes each) XI. Adjourn Tourist Development Council Page 2 Printed 6/23/2014  1.a Okaloosa County Tourist Development Department 1540 Miracle Strip Parkway Ft. Walton Beach, FL 32548 Minutes Acceptance: Minutes of May 29, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale Regular Meeting http://www.okaloosafl.com ~ Motions Summary~ Thursday, May 29, 2014 2:00 PM Emerald Coast Convention Center Tourist Development Council Members Attendee Name Title Status Arrived Departed Chairman, Dale E. Peterson Present - - Dale E. Peterson Vacations Vice-Chairman, Present Thomas Rice - - Magnolia Grill Rachel Joyce Hampton Inn FWB Present - - Daniel Empson Harry T’s Restaurant Resigned - - Thom Gossom Best Gurl, Inc. Present - - Joe Guidry Ramada Plaza Resort Present - - Tuffy Dixon Destin Councilman Present - - Charles Rigdon FWB Councilman Present - - Kelly Windes Commissioner District 5 Present - - Ed Schroeder TDD Director Present - - Lynn Hoshihara TDD Attorney Present - - Public Comments Related to Current Agenda Councilmember’s Minute (Dale Peterson- Chairman) I. Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale Peterson) a. April 24, 2014 TDC Meeting Minutes b. May 8, 2014 TDC Budget Meeting Minutes Note: Correct the May 8, 2014 TDC Budget Meeting Minutes to show Rachel Joyce voted against an increase to the Greater Fort Walton Beach Chamber and Destin Chamber funding. Okaloosa County Tourist Development Department Page 1 of 4 April 24, 2014 Packet Pg. 3  1.a Motion to Approve April 24, 2014 TDC Meeting Minutes and May 8, 2014 TDC Budget Meeting Minutes with above noted correction. Minutes Acceptance: Minutes of May 29, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale RESULT: MOTION APPROVED [UNANIMOUS] MOVER: Rice SECONDER: Dixon AYES: Gossom, Guidry, Rigdon, Windes, Peterson, Joyce II. Director’s Update (Ed Schroeder) a. April Month End Lodging Reports from Smith Travel Research b. Film Commission Monthly Report – April c. Destin Chamber Quarterly Report – January - March d. Fort Walton Beach Chamber Quarterly Report – January – March III. Financial Update (Charlotte Dunworth) a. March Month End Tax Revenue Reports from Okaloosa Tax Collector b. May Financial Update Motion to Approve the March Month End Financial Report as Provided RESULT: MOTION APPROVED [UNANIMOUS] MOVER: Rigdon SECONDER: Rice AYES: Gossom, Guidry, Windes, Peterson, Dixon, Joyce IV. Convention Center Update (Bill Leaman) a. Bayview Plaza Grand Opening Update V. Marketing Update (Kendra Moore-Nixon) a. Visit Florida InState Magazine Advertising b. Food Traveler Magazine Advertising c. FY 2014-15 Strategic Marketing Plan (Peter Mayer) – Presentation VI. Old Business (Dale Peterson) VII. New Business (Dale Peterson) a. Okaloosa Island Dune Walkovers Grant & Transfer from Reserve (Jim Trifilio) Okaloosa County Tourist Development Department Page 2 of 4 May 29, 2014 Packet Pg. 4  1.a Motion to Approve the Transfer of $160K from First Penny Reserves into the Expense Account for the Okaloosa Island Dune Walkovers Construction Project Minutes Acceptance: Minutes of May 29, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale RESULT: MOTION APPROVED [UNANIMOUS] MOVER: Windes SECONDER: Rigdon AYES: Gossom, Guidry, Rice, Peterson, Dixon, Joyce Motion to Approve the Status Quote of $89K for Beach Park Restroom Cleaning in the FY 2014-15 Budget Proposal. RESULT: MOTION APPROVED [UNANIMOUS] MOVER: Rice SECONDER: Guidry AYES: Gossom, Rigdon, Windes, Peterson, Dixon, Joyce Motion to Approve $100K for Film Commission Funding in the FY 2014-15 Budget Proposal RESULT: MOTION APPROVED MOVER: Dixon SECONDER: Windes AYES: Gossom, Guidry, Windes, Peterson, Rice NAYES: Joyce b. FY 2014-15 Budget Proposal to County Administrator (Ed Schroeder) Motion to Approve the FY 2014-15 Budget Proposal RESULT: MOTION APPROVED MOVER: Windes SECONDER: Rice AYES: Gossom, Guidry, Rigdon, Peterson, Dixon NAYES: Joyce c. TDT Reserves Policy (Charlotte Dunworth) Okaloosa County Tourist Development Department Page 3 of 4 May 29, 2014 Packet Pg. 5  1.a Motion to Recommend the TDT Reserves Policy to the Board of County Commissioners Minutes Acceptance: Minutes of May 29, 2014 2:00 PM (Consider Okaloosa County Tourist Development Council Meeting Minutes (Dale RESULT: MOTION APPROVED [UNANIMOUS] MOVER: Gossom SECONDER: