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Okaloosa County BOCC — February 27, 2014 — III.a. December — reading text
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ADR 2004‐2013
Emerald Coast Lodging
Average Annual Daily Lodging Rate 2004 ‐2013
$150
$130 $117 48
$117.48 $119.87
$ $122 13
$122.13
$117.40
$113.04
$106.63 $109.91$106.15
$110
$97.00
$89 62
$89.62
$90
$70
$50
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
Source: Smith Travel Research, Inc. Republication or Other Re‐Use of this Data
without the express written permission of STR is strictly prohibited.
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7
AVERAGE DAILY RATE
Room revenue divided by rooms sold, displayed as the average rental rate for a single room.
$250.00 Emerald Coast Average Daily Lodging Rate
$230.00
$210 00
$210.00 $189.08
$
$178.07
$190.00
$170.00 $145.91 $142.25
$150.00 $129.99 $133.54
$130.00 $115.38
$107.60
$110.00 $86.35
$77.21 $80.89 $79.34
$90.00
$70.00
$50.00
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2010 $71.93 $77.30 $110.14 $120.62 $128.40 $157.45 $147.47 $113.41 $102.78 $93.78 $77.43 $73.12
2011 $72.53 $75.67 $113.41 $124.73 $133.68 $163.26 $171.81 $128.14 $108.94 $102.81 $82.93 $78.59
2012 $74.09 $78.97 $122.63 $134.92 $144.46 $175.64 $182.75 $139.44 $112.62 $107.88 $84.78 $80.21
2013 $
$77.21 $
$80.89 $
$129.99 $
$133.54 $
$145.91 $
$178.07 $
$189.08 $
$142.25 $
$115.38 $
$107.60 $
$86.35 $
$79.34
Source: Smith Travel Research, Inc. Republication or Other Re‐Use of this Data
without the express written permission of STR is strictly prohibited.
8
OCCUPANCY
Occupancy is a percentage of rooms occupied.
Emerald Coast Lodging Occupancy
100% January ‐ December
81.31% 84.02%
90%
80%
68.81%
70% 64.25% 63.66%
61.50%
55.65%
60% 51.91%
46.86% 44 31%
44.31%
50%
33.10% 36.56%
40% 30.83%
30%
0%
20%
10%
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec YTD*
2010 30.20% 40.10% 52.80% 57.10% 53.20% 65.30% 64.70% 48.60% 43.30% 41.60% 32.30% 27.90% 46.43%
2011 28.86% 43.14% 58.10% 59.60% 59.33% 75.38% 80.90% 58.70% 48.93% 46.80% 33.39% 27.61% 52.70%
2012 30.12% 46.41% 64.60% 64.97% 67.65% 80.01% 85.02% 60.26% 49.72% 49.30% 37.42% 29.77% 55.71%
2013 33.10% 46.86% 64.25% 61.50% 68.81% 81.31% 84.02% 63.66% 51.91% 44.31% 36.56% 30.83% 55.65%
*YTD = Year to Date
Source: Smith Travel Research, Inc. Republication or Other Re‐Use of this Data
without the express written permission of STR is strictly prohibited.
9
REVPAR
Room revenue divided by rooms available.
Revenue Per Available Room
$170 $158.86
$144.78
$130
$100.41
$90.56
$83.52 $82.13
$90
$59 90
$59.90
$47.68
$50 $37.91
$31.56
$25.56 $24.46
$10
$ 0
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2010 $21.72 $30.98 $58.13 $68.87 $68.31 $102.89 $95.44 $55.12 $44.52 $39.00 $24.90 $20.38
2011 $20.93 $32.64 $65.90 $74.34 $79.31 $123.06 $138.92 $75.17 $53.31 $48.16 $27.69 $21.70
2012 $22.32
$22 32 $29
$29.13
13 $79
$79.22
22 $87
$87.65
65 $97
$97.73
73 $140
$140.53
53 $155
$155.37
37 $84
$84.03
03 $56
$56.00
00 $53
$53.14
14 $31
$31.73
73 $23
$23.88
88
2013 $25.56 $37.91 $83.52 $82.13 $100.41 $144.78 $158.86 $90.56 $59.90 $47.68 $31.56 $24.46
Source: Smith Travel Research, Inc. Republication or Other Re‐Use of this Data
without the express written permission of STR is strictly prohibited.